Show Notes
Is there a future for story-driven VR in a world obsessed with zombie shooters and coasters?
In this provocative session from the 2024 VR Summit, industry leaders unpack what happens when you focus less on interactivity and more on storytelling. They explore how emotional resonance, cultural partnerships, and education can unlock new audiences and business models for immersive venues.
Featuring:
Rod Findley – President & CEO, Immotion
Joel Newton – Co-Founder, CityLights
Nick Boyer – Co-Founder, CityLights
Kevin Williams – Director, KWP Ltd
Topics include:
The power of IP and narrative in location-based VR
Why seated VR is outperforming expectations
New business models (rev share, no-CapEx, education bundles)
Field trips, partnerships, and leveraging off-peak hours
Why interaction isn’t always better—and when storytelling wins
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