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July 11, 2025 64 mins

Show Notes

Are we entering the post-headset era of immersive entertainment?

In this future-focused session from the 2024 VR Summit, immersive tech expert Kevin Williams walks us through the evolution of immersive gaming rooms, enclosed, interactive spaces that deliver group-based, high-energy experiences without the friction of VR headsets.

He’s joined by a panel of leaders shaping the space to talk pricing, design, repeatability, and how this new product category fits into the future of location-based entertainment.

Featuring:

  • Kevin Williams – KWP Ltd

  • Stefan Murariu – Head of Sales, Inowize

  • Arthur Loring – Operator, Fun Factor

  • Pete Stearns – Dave & Buster’s

Topics:

  • The friction of VR vs. the freedom of projection-based gaming

  • From immersive game boxes to projection-mapped sports arenas

  • Why IP, repeatability, and ease of use matter more than tech specs

  • Pricing models, operational realities, and early ROI lessons

  • What the U.S. can learn from Europe’s immersive venue boom

Whether you're an operator, developer, or curious observer, this session is your primer on one of the fastest-emerging categories in LBE.

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