Insider Interviews: Media and Marketing Pros
Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
Episodes
May 5, 2026 • 8 mins
If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you.
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April 21, 2026 • 15 mins
You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interest...
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March 25, 2026 • 18 mins
Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itsel...
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March 19, 2026 • 10 mins
I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to promote at SXSW: “Beyond Belief.” We were both headed for the same flight. I, of course, invited him to record a podcast episode and he ...
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March 9, 2026 • 14 mins
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity.
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March 3, 2026 • 12 mins
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February 25, 2026
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February 5, 2026 • 14 mins
A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics.
Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as an
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January 22, 2026
It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising.
These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, so thereR...
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If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from t...
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December 17, 2025 • 43 mins
Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compl...
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December 3, 2025 • 13 mins
Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters!
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October 14, 2025 • 12 mins
Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People, Travel & Leisure, Better Homes & Gardens and more—he’s navigated one of the most turbulent periods in magazine, let alone media, history with a pers...
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September 30, 2025 • 15 mins
What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode – out just in time for #...
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September 5, 2025 • 14 mins
How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION!
Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode on Doug Olson and David Adler, both of whom hav...
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August 26, 2025
A spontaneous chat at Podcast Movement 2025 turned into 15 minutes of pure gold when Peter Ferioli explained how podcasts can now be interactive, with Pantheon joining forces with Spooler Media to lead the way. And to be wow’d at a conference that regularly features the best and the brightest in podcasting, this really stood out.
Peter exp...
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August 8, 2025 • 23 mins
What do glassblowing, fintech, and plastic-free diapers have in common? One brilliant disruptor: Jim McKelvey.
I had the privilege of interviewing Jim McKelvey, the award-winning, Amazon-beating polymath who co-founded Square (now Block) with Jack Dorsey. But calling him just a fintech entrepreneur or a computer scientist would be like calling Leonardo da Vinci just a painter. This man defies categorization in the most...
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July 15, 2025 • 42 mins
Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast.
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June 24, 2025 • 32 mins
The first time I heard voices I thought I was losing my mind. AI-generated voices, that is. Because I couldn’t believe how “real” they sounded. Listen to the intro to this episode and tell me what YOU think. Then find the little samples of producer Jim Mullen’s voice later in this episode!
I’m still wrapping my head around all that is possible — and all that has changed in the world...
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June 2, 2025 • 10 mins
In 10 quick but memorable minutes I’m sharing my observations and experiences with marketing strategies I had close encounters with over the recent Memorial Day weekend. From an innovative Fresh Direct pop-up, to a Rosé Soirée in the Hamptons with missed promotional opportunities, these are my thoughts on some effective …and ineffective … marketing tactics. And I borrow from one of the 22 Immutable Laws of Mar...
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