Insider Interviews: Media and Marketing Pros
Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
Episodes
This is a special episode because I was in the hotseat. Recently, instead of hosting, I was a guest myself on the Marketing Club of New York’s podcast, “No Filter.” Alicia Wiedemann had me discuss my journey from audio to print to audio again, then television and my role as a marketer and writer crafting B2B content.
Yes, I’m just a tad passionate about that topic! Thanks to MCNY for giving me...
Host E.B. Moss shares a personal scoop, and a re-scoop: a favorite episode with Rishad Tobaccowala, futurist and author of Rethinking Work, whose ideas just got a fresh round of buzz via a new Fortune Magazine interview.
Rishad does everything big; he starts with two doppios (four espresso shots!) He also goes big in challenging the premise of everything we think we know about work. He's a voice of authority. named a top business l...
Host E.B. Moss brought on the new GM of Alembic, Hitesh Wadhwani, during the POSSIBLE Conference in Miami, as part of a mini-series for "Insider Interviews" called “POV: Possible.” Because, as Wadhwani explains, with causal AI it's now possible for marketers to prove what actually drove business results.
Wadhwani arrived at Alembic from 12 years at Google, where he helped build measurement products including Google Meri...
What if the biggest problem in digital advertising isn’t whether ads are working… but whether anyone seeing them is actually human?
Insider Interviews host E.B. Moss talks with Jay Benach, GM of Media Security at Human, about bots, fake traffic, AI crawlers, ad fraud, and the increasingly blurry line between human behavior and automated activity online.
Human, formerly known as "Bot or Not" then "White Ops" (which expl...
Jason Wiese, EVP of Insights and Measurement at the VAB, might make you rethink your entire approach to media planning, buckle your seatbelt around AI, and race to embrace premium video.
Wiese produces 50 to 60 research and insight pieces a year, and does not, in his own words, "deal in NON-hard numbers." Consider yourself warned. And informed. Host E.B. Moss gets Wiese to dish in a fast and fact-filled conversation captured du...
If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you.
You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interest...
Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media...
I found a smiling Buddha medallion on the sidewalk on my way to the Uber, and I believed it was a sign it would be a good trip. Then I got in the car and discovered my fellow passenger was Nir Eyal — behavioral designer, Stanford lecturer, and bestselling author with a new book to promote at SXSW: “Beyond Belief.” We were both headed for the same flight. I, of course, invited him to record a podcast epis...
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity.
A couple of years ago, I recorded an episode with Marketing Architects’ tech and marketing leads in a hotel room at CES. Three people. One bed. Good content… questionable ergonomics.
Fast forward to now: better audio setups, better posture, and an even clearer picture of why Marketing Architects has built such a strong reputation as an
It’s a fast but mighty 20 minute bonus episode of Insider Interviews! Took my “she-cam” on another* spontaneous journey through the Consumer Electronics Show (CES 2026) to speak with six different women, of six different tech and media areas. They provided first-hand insights on #AI, content, and advertising.
These industry leaders span audio, advertising and age tech, sports, streaming, and out of home, ...
If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers,...
Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: Read more
Peter Jones, who heads up Revenue at Premion, returns to Insider Interviews (see Ep 38) to educate us on the shifts in local TV advertising in a streaming-first world — and how small businesses can compete with national brands, with greater access to sports inventory, and why measurement actually matters!
Learn what “context” really means for advertisers (spoiler: consumers don’t experience media in...
Neil Vogel, CEO of People Inc., has done something remarkable in an industry that’s been writing its own eulogy for years. He’s made legacy media look relevant and publishing thrive. As the head of America’s largest magazine publisher—home to People, Travel & Leisure, Better Homes & Gardens and more—he’s navigated one of the most turbulent periods in magazine, let alone media, history...
What’s the potential and current impact of AI for the creative industries? I spoke with Joaquin Cuenca, co-founder and CEO of Freepik, about their suite of AI tools and their role in enhancing human creativity. And, Alexia Adana, Creative Director at Edelman, who elaborates on how she combines AI with human creativity for clients and her own artistic endeavors. Enjoy, and please share this episode – out just in time...
How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION!
Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this “two-fer” episode on Doug Olson and David Adler, both of whom hav...
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