Insider Interviews with E.B. Moss
Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
Episodes
Ever wonder how niche sports like fencing stay relevant and grow their fanbase? In Epi 23 of Insider Interviews, I chat with Phil Andrews, who I call the British Ted Lasso for bringing a Midas touch to the world of parries and ripostes as CEO of USA Fencing. Fresh from transforming USA Weightlifting, Phil is now wielding his marketing saber to make fencing a "thing" with record-setting results.
In time to understand the sport in ad...
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At an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to understand how to maximize visibility and influenc...
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May 30, 2024 • 19 mins
Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges.
Evan, who helmed and shaped the conference, walks the innovation talk, opting to spark debate and dialogue instead of the...
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May 7, 2024 • 39 mins
To learn about how audio and advertising is evolving -- in an enjoyable way -- there's really no one better to hear from than John Rosso. While I'll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you'll just have to listen to understand) led me to work for him at then Citadel Media, he has since continued to hold pivotal roles and helped shape the audio landscape.
For example, durin...
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April 30, 2024 • 23 mins
Hear from the Angie behind Angi - the home services powerhouse formerly known as Angie's List. Imagine being a shy recent college grad and launching a service business -- by knocking on doors.... Now imagine evolving it into an international corporation. Angie Hicks describes this remarkable entrepreneurial story – and why she is encouraging others on their own business path – in the skilled trades. Oh, and why she would never enc...
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April 2, 2024 • 17 mins
Some of podcasting's pros shared what's new in the industry that's making life easier for creators, advertisers and fans! While at Podcast Movement Evolutions in Los Angeles, I spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi - who I know and love from his own co-hosting of PodNews Weekly Review podcast, but now also the founder of a whole new way to monetize podcasts.
Here's wha...
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March 22, 2024 • 27 mins
Another Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production.
You'll hear all about how a “...
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February 20, 2024 • 31 mins
Before she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce."
After a stint in early Silicon Valley days (think pre-...
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January 23, 2024 • 46 mins
CES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a reunion from the old cable conference days.
I took advantage of seeing friends before leaving Las Vegas to have three enlightening di...
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January 17, 2024 • 20 mins
I strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger.
In this bonus episode, we touched on a wide range of topics shaping the future of the industry...and covered some literal miles, too. We compared firsthand experiences, some cutting-edge technologies, innovative products, and inspiring activations ...
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Kicking off 2024, my fellow podcaster - but really more known as the expert in shoppable video, Cynthia Nelson - turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my inspiring guests in the media and marketing landscape this past year. Then we vamped about what's coming down the pike as I head to CES this w...
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December 12, 2023 • 41 mins
Did you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman.
While living in many countries -- as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva -- she was simply Mexican, no different from how her friends from Venezuela or Guatemala were identified by their own nationalities. Then, Edelman moved to the U.S. and got a new label – "Hispanic" or "Latina." She's em...
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November 14, 2023 • 42 mins
Can branded entertainment be "bingeable?" If it's engaging and the characters are relatable!
What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media.
That's what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle.
Here's how they do it:
Chris Pizzurro has had an award-winning career in me...
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November 1, 2023 • 26 mins
When you think about it, national advertising can definitely build awareness -- or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode "lucky" 13 when I sat down with Keith and his counterpart, Ann Hailer, President, Locality Broadcast.
Ann and Keith are like a “Local Ads Power Couple.” They are so on th...
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October 23, 2023 • 19 mins
In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content.
First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate game highlights, enhance player safety and even to to engage younge...
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October 16, 2023 • 44 mins
It’s a jam-packed Epi 12 with my longtime industry friend, Lou Paskalis, CEO and Founder of AJL Advisory and strategic advisor to Ad Fontes Media.
We had a lively stroll down memory lane (and, yes, I sing to him), reminiscing about working on promotions for E&J Gallo Winery/Food Network years ago to rubbing elbows at Cannes Lions this past year.
On the carpet at Cannes 2023. (E.B. and Lou)
Then he shared some solid food for though...
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October 4, 2023 • 41 mins
Head of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy "Doctor Thomas," Insider Interviews host E.B. Moss also gets the download on DOOH from DPAA CEO, Barry Frey, to offer listeners and viewers a...
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September 6, 2023 • 54 mins
A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the Podcast Movement conference in Denver who expla...
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August 9, 2023 • 24 mins
It's been a record-setting hot summer. That got me thinking about the environment. And that got me thinking about ESG -- the Environmental, Social and Governance factors companies can get valued on -- by the Street and by the Consumer. And THAT is part of Brand Purpose. So, what are the ways "purpose" shows up at a company -- inside and out? And, how does a company authentically spotlight its brand purpose to that outside world?
Ov...
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June 7, 2023 • 36 mins
The Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen's marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos!
Grab a seat. Jen Kavanagh tells Insider Interviews host E.B. Moss how marketing the Eagles has changed since their appearance in the #SuperBowl, and the imp...
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