Privacy is one of those topics everyone knows they should understand better—right up until it becomes urgent. Headline: it’s urgent. That’s exactly why I wanted Richy Glassberg, CoFounder / CEO of SafeGuard Privacy, on the show: to tackle what may be the most complex challenge marketers face: privacy compliance at scale.
Richy brings big credibility to the conversation. You’ll hear the stories of a career that included helping launch CNN.com and its digital business, co-founding the IAB, and building an advertising infrastructure still used across the industry. He likes to build things.
And we’re the better for it. Because he’s THE person to help explain why privacy laws aren’t just legal issues—they’re structural ones. And why, if you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not.
“These laws don’t care what kind of digital advertising you do. They ask one question: ‘do you have data on a consumer, and what are you doing with it?’”
Richy breaks down what regulators are actually asking, why enforcement is picking up, and why brands are now responsible not only for themselves, but for their entire partner ecosystem.
“Privacy doesn’t have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.”
What I appreciate most about Richy’s approach is that it’s practical, and empathetic. He understands the values and the limitations of AI. 
He knows human attorneys need to be involved.
He has made sure that SafeGuard is nimble and building systems that make compliance auditable, efficient, and—yes—actually helpful to growth, even when the rules keep changing.
We also talk about:
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Why inboxes listed on privacy policies are now enforcement targets
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How standardization saved digital advertising once before…and why it’s key to compliance now
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Where AI fits into privacy workflows (and where it shouldn’t)
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Why proving
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