Key Takeaways
Mindset Matters: How you think about capital raising can significantly impact your success. Focusing on the positive aspects and opportunities can make the process easier and more fruitful.
Importance of Follow-Up: A key reason for losing potential investors is the lack of follow-up. Having a mapped-out process ensures that you stay in touch and guide potential investors through their journey.
Automation in Processes: Automating your follow-up processes, including emails and text messages, can help manage leads efficiently and ensure that no potential investor falls through the cracks.
Regular Content is Crucial: Regular contact with potential investors through newsletters, emails, and other content helps maintain top-of-mind awareness.
Diverse Communication Channels: Different people prefer different methods of communication. Utilizing a variety of channels, such as emails, texts, social media, and face-to-face meetings, can help build stronger relationships.
Specialized Tools and Resources: Using specialized tools and services like Apartment Investors Pro can streamline your process of building websites and managing investor relationships, ultimately aiding in raising more capital.
Episode Timeline
[00:01:00] - Introduction by Mike Morawski: The importance of mindset in raising capital
[00:02:00] - Introduction of guest Todd Heitner and discussion on weather
[00:03:00] - Todd Heitner shares his background and business.
[00:05:00] - Todd talks about his transition from cattle ranching to web design.
[00:07:00] - Discussion on the functionality and benefits of specialized websites for real estate investors
[00:09:00] - How Todd's services include hosting and support.
[00:11:00] - Importance of automated and manual follow-up processes in investor relations/
[00:13:00] - Common mistakes in capital raising and the importance of having a mapped-out process.
[00:15:00] - Mike and Todd discuss the importance of follow-up and process in raising capital.
[00:18:00] - Effective communication methods for capital raising.
[00:19:00] - Discuss Todd's role in helping build processes rather than raising capital directly.
[00:20:00] - How to get started with Apartment Investors Pro and the best ways to drive website traffic.
[00:22:00] - Bonus questions: Todd's favorite book and tourist attraction.
[00:24:00] - Conclusion and final thoughts by Mike Morawski.
Contact
Website: apartmentinvestorpro.com
Summary
In this episode, Mike Morawski talks with Todd Heitner from Apartment Investors Pro about the importance of mindset in raising capital, the role of automation in follow-up processes, and effective communication strategies for investor relations. Todd emphasizes the significance of having a mapped-out process to ensure no potential investor is left behind and shares insights on how to build a robust system for capital raising. They also discuss the importance of regular content and diverse communication channels in maintaining investor relationships.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com