Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology

You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.

In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.

But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive ap...

Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.

Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them comi...

If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case.

But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success?

In this eye-opening...

Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you. 

I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks your listeners, keeps your listeners engaged, and makes them eager to come...

There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast.

I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck with it. 

I made three surprising mistakes that caused me to struggle more than I n...

I hear so many people say that starting a podcast is easy. (Sigh. If only.)

Let’s be real  — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago.

The problem isn’t finding time to start your podcast.

The problem is not wanting to waste your time starting something that isn't successful.<...

Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth.

(And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.)

When you finish listening, you'll know exactly how to share the type of podcast content your em...

With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake. 

Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else. 

And if you want to be seen as a real thought leader, the LAST thing you want is for your listeners to t...

A human wrote this. (hey, it needed to be said).

Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners?

Put it this way: there'll only ever be one true Picasso. And just like an art expert can spot what's real and what's fake, it&ap...

You don’t need me to tell you that picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable.

And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search for “how to choose a podcast category” either — not to mention, the info that does exist? already out of date.

But not to worry, because in this episode I’ll ...

Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀)

There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long.

So basing your episode length off some random google search for "how long should my episodes be" or cop...

Honestly… getting your show on the charts is not as hard as you think it is.

~she says, after spending the last 4 years figuring out how to do it well~

(so, okay, it's a little hard. But this episode will make it SO MUCH easier.)

If you've ever wondered how top podcasters land their shows on the charts week over week, you're going to want to listen to this episode. again. (and again).

But instead of giving you vague, gen...

When people ask me, "How can I get more listeners to engage with my show?!?" My answer is always simple: know what makes your listeners ~want~ to engage in the first place.

That's why I invited Adam Adams, one of the few experts I trust in the podcasting space, to join me in this episode to discuss the biggest reasons your listeners don't take action and show you the most effective ways to keep your audience hook...

You already know that podcasting is KEY when it comes to growing your authority and thought leadership.

But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone.

The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN.

You’re already giving your best stuff away for free.

You publish an episode every week l...

You get a new review every month or two. People tell you they love listening to your show. But… you’re still getting nowhere NEAR the number of leads you thought you’d be getting by now from your podcast. (And for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an empty room!)

^^ If you don’t have a podcast yet? This is basically your worst nightmare...