Insightful Inspiration

This week, host Isabelle Landreville sits down with Leena Doshi, Senior Manager of Research at Electronic Arts and creator of the YouTube series Data Puzzles & Mysteries. After Leena’s compelling talk at IIeX, the industry was captivated by her fresh perspective: What if researchers approached their work less like solving a problem and more like unraveling a mystery?

In this episode, Leena shares how her work encourages teams t...

Join host Isabelle Landreville for a captivating conversation with Anthony "Tas" Tasgal, author of six books, including "The Storytelling Book" and "The Insight Book." In this episode of Insightful Inspiration, Tas reveals how storytelling and behavioral economics can transform raw information into powerful insights that drive action. Discover practical techniques to cut through and uncover what truly ...

In episode 24 of the Insightful Inspiration podcast, host Isabelle Landreville welcomes Karen Lynch, Head of Content at Greenbook, to explore the evolving role of insights professionals. Now that insights leaders have earned their "seat at the table," how can they maximize their influence while facing increased pressure, limited resources, and demands for innovation? Drawing from the latest GRIT Report findings, this epis...

In Episode 23 of Insightful Inspiration, we look at what makes the important relationship between brands and researchers truly effective. When does research transform from a deliverable into a catalyst for meaningful business action? When can it help your career?

Our guest brings a wealth of experience in brand positioning and consumer insights. Host and our proud owner of 10 years, Isabelle Landreville, is thrilled to welcome Kath...

The workplace has transformed dramatically. Leaders are trying to balance empathy with performance, compassion with results. But where's the line? When does empathy help, and when might it actually hurt?

Our guest on this episode of "Insightful Inspiration" brings fresh insights to this challenge. Host and our proud owner of 10 years Isabelle Landreville is excited to talk with Maria Ross, author of "The Empathy...

Episode 21 of "Insightful Inspiration" is particularly timely as we dive into a pressing question: how do we balance artificial intelligence with human expertise?

While AI transforms market research, the human element remains crucial. Joining Isabelle Landreville - the proud owner of Sylvestre & Co. and host of your go-to-market research podcast - is Monika Rogers, a strategic growth leader who is an integral pa...

Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out?

On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack, a transformational leader who knows exactly what it takes to build customer obsession into company’s DNA. As a seasoned executive, she’s worked in insights, market...

Sometimes stakeholders just aren’t hearing what’s being said. You know those moments when you've uncovered amazing insights, but somehow they're not landing with decision-makers?

Our guest for Episode 19 of "Insightful Inspiration" has some fascinating perspectives on overcoming this challenge. Isabelle Landreville converses with Nikkia Reveillac, a trailblazing insights and innovation leader who brings a truly unique lens to our...

Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectiveness?

We are thrilled to welcome Nanc...

If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to Episode 16 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audience...

Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically?

Isabelle Landreville...

As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely.

We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz, director of consumer insights – predictive intelligence and platform innovation – at PepsiCo. She’s a results-oriented, proa...

This is a replay of Isabelle Landreville's presentation at IIEX North America.

Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation.

Key Takeaways:
1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges.
2. Maintain agility and cultural sensitivity for innovative so...

Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences.

Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it take to move into insights leadership and then stay there to help teams succeed?

To discuss the topic, Isabelle Landreville chats with Ji...

Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns.

On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about that topic with Crystal Sales, a seasoned strategic planner and Group Strategy Director at Rethink in Toronto.

Crystal embodies the princip...

Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration."

Isabelle Landreville is joined by Mimi Sherlock, VP of Global Consumer Intelligence, Nourish, at International Flavors and Fragrances, to discuss the roles of trend intelligence and human connection.

With o...

The industry certainly has seen changes in recent years. Some good. Some not so good and some somewhere in the middle. But the basic need for companies – small and large - to understand their customers remains.

On Episode 10 of "Insightful Inspiration," Isabelle Landreville chats with Nick Graham, global head of insights and analytics at Mondelez International, about the role of insights in large organizations.

Ins...

Welcome back to Episode 9 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. We're diving into the fascinating world of Generation Z, those born between 1997 and 2012.

As a business owner or marketer, you know that understanding this unique generation is crucial for success, but where do you start? What do you need to know, and what are the most eff...