Insights into Success

Insights into Success

Insights into Success has been created to give small business owners and entrepreneurs around the world, never before access to successful business people to hear about their "warts and all" journey to success. There is no "sugar coating", we want to hear the truth so our listeners can have realistic expectations and therefore be better prepared to succeed! We specifically want to know, just how close they came to failure and why they think they ultimately succeeded. What do they think our listeners need to do in order to succeed? As part of the series, we also feature the theme "Read to Succeed", a short podcast where we ask those successful business people that are readers, whether they read a book that had a meaningful impact on their journey to success. What was it? What was it about and what were the key "takeaways" for them. It need not be a business book, but a book that made a difference. Not all successful people are readers but many are. Reading is a great way to up-skill yourself and learn from the experiences of others! Insights into Success is brought to you by Making Sense of Marketing where we take a "holistic" approach. In order to help solve our followers marketing problems. We recognize the importance of helping them in other ways, which can ultimately impact on their success with marketing. Insights into Success is one of the many resources we have created to help small business owners all around the world. By learning from those that have already succeeded, we hope to help our follower’s shortcut their own journey to success. At Making Sense of Marketing, the feedback we receive from small business owners, is they perceive that they have a shortage of time as they look to juggle their responsibilities. Everyone can spare 15 minutes - right? If you can't listen to the podcast all at once, no bother, just listen to what you have time for (at least 15 minutes) and come back to hear the rest! You don't want to miss out on all the great content! We want no excuses, just results for our followers! With our Read to Succeed, they will typically be around 5 to 10 minutes.

Episodes

June 23, 2026 46 mins

Howard Steinberg is a New York City-based entrepreneur, writer,
mentor, and advocate. The son of Holocaust survivors, Steinberg was
the solo founder of three companies before dedicating himself to
exploring personal and spiritual growth. He has been a passionate
voice for improved diabetes care and supply access. 

In this interview we explore how his parents Holocaust experience has impacted on him and his outcomes ...

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Mary J Nestor is a leadership consultant, executive coach, and author of Say It Now! Say It Right!: How to Handle Tough or Tender Conversations (Penguin Random House/Panoma Press). With over 25 years of experience in organizational development, leadership, and communication, Mary helps people find their voice, say what matters, and handle difficult conversations with courage and compassion.

Mary has taught thousands of lea...

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April 22, 2026 55 mins

Mary J Nestor is a leadership consultant, executive coach, and author of Say It Now! Say It Right!: How to Handle Tough or Tender Conversations (Penguin Random House/Panoma Press). With over 25 years of experience in organizational development, leadership, and communication, Mary helps people find their voice, say what matters, and handle difficult conversations with courage and compassion.

Mary has taught thousands of lea...

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April 1, 2026 9 mins

What happens when you mix a health psychology student with a midwife/herbalist - sisters with their mum who has a IT bent? You get Green Goo!

This is the story of a family that developed a plant based wellness company stocked in over 120,000 stores worldwide. Seeking a stronger capital base to help grow the business they sold out, but continued to work in the business.

Highlighting the twists and turns of life, they ended up needing ...

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February 24, 2026 48 mins

What happens when you mix a health psychology student with a midwife/herbalist - sisters with their mum who has a IT bent? You get Green Goo!

This is the story of a family that developed a plant based wellness company stocked in over 120,000 stores worldwide. Seeking a stronger capital base to help grow the business they sold out, but continued to work in the business.

Highlighting the twists and turns of life, they ended up needing ...

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January 28, 2026 11 mins

Frank Sell is the founder of Get Shit Done Coffee and living proof that the American Dream is still alive. He grew up hearing the usual advice: get good grades, go to college, get a job. But he knew early on that path wasn’t for him. School didn’t make sense, so he learned a trade. 

With nothing but $100, a VHS tape, and a drive towards freedom, Frank quit his job and hit the pavement learning a new trade. As he put...

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December 16, 2025 45 mins

Frank Sell is the founder of Get Shit Done Coffee and living proof that the American Dream is still alive. He grew up hearing the usual advice: get good grades, go to college, get a job. But he knew early on that path wasn’t for him. School didn’t make sense, so he learned a trade. 

With nothing but $100, a VHS tape, and a drive towards freedom, Frank quit his job and hit the pavement learning a new trade. As he put...

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November 18, 2025 12 mins

Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.  

In this interview, Walter talks about two very different books that he re...

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October 28, 2025 40 mins

Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance. 

In this interview Walter shares his early struggles and the lessons he lea...

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September 16, 2025 6 mins

LeeAnn Mallorie is a CEO and author of the book Guts & Grace. She began her career at 25 years old, working with leaders around the globe. She soon found something was missing—the body. Today LeeAnn brings deep feminine wisdom into business. LeeAnn believes that people at the top of their game need to embrace their whole self: body, mind, emotions and spirit. Her book provides the roadmap. 

In this episode LeeAnn disc...

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August 26, 2025 42 mins

LeeAnn Mallorie is a CEO and author of the book Guts & Grace. She began her career at 25 years old, working with leaders around the globe. She soon found something was missing—the body. Today LeeAnn brings deep feminine wisdom into business. LeeAnn believes that people at the top of their game need to embrace their whole self: body, mind, emotions and spirit. Her book provides the roadmap.

1:32 Background

12:14 Stepping bac...

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William Milliken never set out to become an entrepreneur, rather he evolved into the role through his experiences. Having learnt from a friend about digital marketing, social media marketing and email marketing, he saw the opportunity to put those skills in practice. What he came to realise was that those skills could be applied across of variety of businesses.

Through a turn of events, William has ended up creating a rather unlikel...

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July 15, 2025 43 mins

William Milliken never set out to become an entrepreneur, rather he evolved into the role through his experiences. Having learnt from a friend about digital marketing, social media marketing and email marketing, he saw the opportunity to put those skills in practice. What he came to realise was that those skills could be applied across of variety of businesses.

Through a turn of events, William has ended up creating a rather unlikel...

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June 24, 2025 13 mins

Kelly McDonald did not set out to be an author or public speaker, yet that is what she has become. Kelly spends her time either speaking internationally on the topic of diversity in the workplace or writing her next book.

In this interview Kelly shares two books that have inspired her along with tips on writing a book, given the ever decreasing attention span of humans!

For more great content, go to:
https://www.isintosuccess.com<...

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Kelly McDonald did not set out to be an author or public speaker, yet that is what she has become. Kelly spends her time either speaking internationally on the topic of diversity in the workplace or writing her next book.

In this interview Kelly shares her journey along with providing insight into why she is so passionate about embracing diversity in the workplace and its benefits.

1:03 Introduction

2:43 Kelly's profile

4:28 How did sh...

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From humble beginnings to the CEO of one of the largest companies in New Zealand. Jason Paris’s journey underscores the importance of how we view our circumstances and events in our lives can fundamentally alter our outcomes. So much of our future is in our hands, but few realise this! 

In this interview Jason shares books that have inspired him on his journey to success! One such book, he has read at least 10 times!

For m...

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From humble beginnings to the CEO of one of the largest companies in New Zealand. Jason Paris’s journey underscores the importance of how we view our circumstances and events in our lives can fundamentally alter our outcomes. So much of our future is in our hands, but few realise this!

1:17 An introduction to Jason Paris

4:38 Jason’s upbringing

11:47 Jason’s secret to getting promoted quickly

18:42 Adversity creates a...

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In part two of this discussion, our host Paul Dodds discusses critical thinking and why he thinks its in short supply right now and the ramifications. Whether in business or other aspects of your life, he calls upon us all not to be lazy and apply critical thinking.

1:00 Introduction

1:38 Carbon Dioxide and Global Warming

9:06 Only getting information from one source!

17:16 My process with critical thinking

23:03 George Orwell's 1984!

Fo...

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March 18, 2025 60 mins

Whether wanting to achieve as an entrepreneur or just navigate the challenges of life, critical thinking is vital. We are being bombarded with misinformation, yet sadly this misinformation has gained traction due to a lack of critical thinking by the general public.

In this interview James Arthur Ray discusses where he believes that we have gone wrong and lost the skills of critical thinking.

3:18 Introduction to critical thinking

4:0...

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February 26, 2025 9 mins

With most of us under time pressure and wanting to get more out of each day, through personal experience Leslie Shreve has come up with strategies to help. One of the biggest culprits to our efficiency is the management of our email. It sounds simple, but few of us have unlocked or implemented the secrets to success.

In this Read to Succeed episode, Leslie shares books that have inspired her and helped her on her journey to converti...

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