Insights into Success
Insights into Success has been created to give small business owners and entrepreneurs around the world, never before access to successful business people to hear about their "warts and all" journey to success. There is no "sugar coating", we want to hear the truth so our listeners can have realistic expectations and therefore be better prepared to succeed! We specifically want to know, just how close they came to failure and why they think they ultimately succeeded. What do they think our listeners need to do in order to succeed? As part of the series, we also feature the theme "Read to Succeed", a short podcast where we ask those successful business people that are readers, whether they read a book that had a meaningful impact on their journey to success. What was it? What was it about and what were the key "takeaways" for them. It need not be a business book, but a book that made a difference. Not all successful people are readers but many are. Reading is a great way to up-skill yourself and learn from the experiences of others! Insights into Success is brought to you by Making Sense of Marketing where we take a "holistic" approach. In order to help solve our followers marketing problems. We recognize the importance of helping them in other ways, which can ultimately impact on their success with marketing. Insights into Success is one of the many resources we have created to help small business owners all around the world. By learning from those that have already succeeded, we hope to help our follower’s shortcut their own journey to success. At Making Sense of Marketing, the feedback we receive from small business owners, is they perceive that they have a shortage of time as they look to juggle their responsibilities. Everyone can spare 15 minutes - right? If you can't listen to the podcast all at once, no bother, just listen to what you have time for (at least 15 minutes) and come back to hear the rest! You don't want to miss out on all the great content! We want no excuses, just results for our followers! With our Read to Succeed, they will typically be around 5 to 10 minutes.
Episodes
Frank Sell is the founder of Get Shit Done Coffee and living proof that the American Dream is still alive. He grew up hearing the usual advice: get good grades, go to college, get a job. But he knew early on that path wasn’t for him. School didn’t make sense, so he learned a trade.
With nothing but $100, a VHS tape, and a drive towards freedom, Frank quit his job and hit the pavement learning a new trade. As he puts it, he beat the...
Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.
In this interview, Walter talks about two very different books that he re-reads from...
Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.
In this interview Walter shares his early struggles and the lessons he learnt in his ...
LeeAnn Mallorie is a CEO and author of the book Guts & Grace. She began her career at 25 years old, working with leaders around the globe. She soon found something was missing—the body. Today LeeAnn brings deep feminine wisdom into business. LeeAnn believes that people at the top of their game need to embrace their whole self: body, mind, emotions and spirit. Her book provides the roadmap.
In this episode LeeAnn discusses sever...
LeeAnn Mallorie is a CEO and author of the book Guts & Grace. She began her career at 25 years old, working with leaders around the globe. She soon found something was missing—the body. Today LeeAnn brings deep feminine wisdom into business. LeeAnn believes that people at the top of their game need to embrace their whole self: body, mind, emotions and spirit. Her book provides the roadmap.
1:32 Background
12:14 Stepping back and ...
William Milliken never set out to become an entrepreneur, rather he evolved into the role through his experiences. Having learnt from a friend about digital marketing, social media marketing and email marketing, he saw the opportunity to put those skills in practice. What he came to realise was that those skills could be applied across of variety of businesses.
Through a turn of events, William has ended up creating a rather unlikel...
William Milliken never set out to become an entrepreneur, rather he evolved into the role through his experiences. Having learnt from a friend about digital marketing, social media marketing and email marketing, he saw the opportunity to put those skills in practice. What he came to realise was that those skills could be applied across of variety of businesses.
Through a turn of events, William has ended up creating a rather unlikel...
Kelly McDonald did not set out to be an author or public speaker, yet that is what she has become. Kelly spends her time either speaking internationally on the topic of diversity in the workplace or writing her next book.
In this interview Kelly shares two books that have inspired her along with tips on writing a book, given the ever decreasing attention span of humans!
For more great content, go to:
https://www.isintosuccess.com...
Kelly McDonald did not set out to be an author or public speaker, yet that is what she has become. Kelly spends her time either speaking internationally on the topic of diversity in the workplace or writing her next book.
In this interview Kelly shares her journey along with providing insight into why she is so passionate about embracing diversity in the workplace and its benefits.
1:03 Introduction
2:43 Kelly's profile
4:28 How d...
From humble beginnings to the CEO of one of the largest companies in New Zealand. Jason Paris’s journey underscores the importance of how we view our circumstances and events in our lives can fundamentally alter our outcomes. So much of our future is in our hands, but few realise this!
In this interview Jason shares books that have inspired him on his journey to success! One such book, he has read at least 10 times!
For more great c...
From humble beginnings to the CEO of one of the largest companies in New Zealand. Jason Paris’s journey underscores the importance of how we view our circumstances and events in our lives can fundamentally alter our outcomes. So much of our future is in our hands, but few realise this!
1:17 An introduction to Jason Paris
4:38 Jason’s upbringing
11:47 Jason’s secret to getting promoted quickly
18:42 Adversity creates an advantage
22:59 ...
In part two of this discussion, our host Paul Dodds discusses critical thinking and why he thinks its in short supply right now and the ramifications. Whether in business or other aspects of your life, he calls upon us all not to be lazy and apply critical thinking.
1:00 Introduction
1:38 Carbon Dioxide and Global Warming
9:06 Only getting information from one source!
17:16 My process with critical thinking
23:03 George Orwell&apos...
Whether wanting to achieve as an entrepreneur or just navigate the challenges of life, critical thinking is vital. We are being bombarded with misinformation, yet sadly this misinformation has gained traction due to a lack of critical thinking by the general public.
In this interview James Arthur Ray discusses where he believes that we have gone wrong and lost the skills of critical thinking.
3:18 Introduction to critical thinking
4:0...
With most of us under time pressure and wanting to get more out of each day, through personal experience Leslie Shreve has come up with strategies to help. One of the biggest culprits to our efficiency is the management of our email. It sounds simple, but few of us have unlocked or implemented the secrets to success.
In this Read to Succeed episode, Leslie shares books that have inspired her and helped her on her journey to converti...
With most of us under time pressure and wanting to get more out of each day, through personal experience Leslie Shreve has come up with strategies to help. One of the biggest culprits to our efficiency is the management of our email. It sounds simple, but few of us have unlocked or implemented the secrets to success.
Leslie shares her journey as an entrepreneur from giving up her day job to the creation of her successful business. S...
Damion Lupo has experienced the highs and lows of business as a prolific entrepreneur. With maturity he has come to recognise the lessons from his failures. Failure was difficult to handle, but he now realises that he is able to achieve so much more now, thanks to his lessons learnt.
In this episode Damion shares some of the books that have inspired him on his journey so far.
For more great content, go to:
https://www...
Damion Lupo has experienced the highs and lows of business as a prolific entrepreneur. With maturity he has come to recognise the lessons from his failures. Failure was difficult to handle, but he now realises that he is able to achieve so much more now, thanks to his lessons learnt.
1:22 Introduction
4:58 Does he prefer just to create businesses or is he also happy to grow them too?
9:24 Getting a business partner...
Bersabeh Ray was born in worn torn Iran. After suffering immeasurably, her family were smuggled out of the country and eventually made their way to America. The impact of those early years took a toll which has impacted on her whole family to this day.
Her story is one of reaching rock bottom and then finding a way out. Choosing to see the experience as a rich learning experience.
It is how we view our experiences...
Bersabeh Ray was born in worn torn Iran. After suffering immeasurably, her family were smuggled out of the country and eventually made their way to America. The impact of those early years took a toll which has impacted on her whole family to this day.
This is a story of reaching rock bottom and then finding a way out. Choosing to see the experience as a rich learning experience.
It is how we view our experiences ...
Being an entrepreneur was just a natural fit for Athena Severi. As a person who on finding a problem, wants to solve it and sees no barriers to doing so, she simply fell into being an entrepreneur. With her "go get it" attitude, success was only a matter of time. Speed humps were to be expected, but with her mindset, they have been overcome.
In this "Read to Succeed" episode, Athena shares 3 books that ...
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