Ep 50 - The Human Algorithm: Leading with Authenticity in an AI World w/ Judi Fox

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What if your loudest growth came from fewer, truer signals? That’s the through-line of our conversation with LinkedIn strategist Judy Fox, who rebuilt after a 2023 house fire and turned AI into a clarity engine rather than a content factory. She shares the first move that changed everything: using AI to write code, scrape 500+ client forms, and triage demand in hours. From there, collaboration unlocked more: co-prompting with Andrea Goulet revealed better questions, faster answers, and a smarter business model anchored in outcome-based offers and measurable milestones.

We dig into how to scale trust, not just traffic. Judy walks through her psychology-first playbook — including the IKEA effect — to craft posts that invite audiences to build alongside you, transforming passive viewers into invested participants. She explains how to use AI to analyze patterns across clients, extract common denominators, and repurpose real conversations into high-performing content without drifting into AI slop. The rule: source from actual words and experiences, then let AI polish; never let AI iterate on AI until meaning blurs.

Overwhelm is real, and Judy’s counterintuitive solution is constraint. Forced limitations — from crisis to a broken arm — clarified priorities and accelerated systems. You can simulate that: brain-dump a transcript, ask AI for one decisive next step, and time-box experiments. Use AI like a mirror with filters: “Think like a B2B CMO” or “act as a customer researcher,” then reflect your authentic voice back with more precision. We also talk about showing up where machines can’t: monthly in-person events, live streams, and pillar content that proves you’re real in a world of bots and inflated vanity metrics.

If you want practical ways to protect your voice, design for outcomes, and build human connection at scale, this conversation delivers. Subscribe, share with a friend who’s tired of AI slop, and leave a review with the one constraint you’ll adopt this week to create clarity.

Want to join a community of AI learners and enthusiasts? AI Ready RVA is leading the conversation and is rapidly rising as a hub for AI in the Richmond Region. Become a member and support our AI literacy initiatives.

Episode Transcript

SPEAKER_04 (00:00):
Welcome back to Inspire AI, the show where we
explore how leaders, creators,and change makers are embracing
AI to future-proof their workand amplify their impact.
I'm your host, Jason McGuinthe,and today's episode is about
something AI can't automate.
Your authentic voice.

(00:21):
My guest is Judy Fox, LinkedInstrategist, entrepreneur, and
creator of the LinkedIn BusinessAccelerator.
Her work has helped thousandsgrow their online presence and
convert visibility into realmomentum.
What sets Judy apart is herability to lead with clarity and

(00:42):
character, even in the face ofdisruption.
In July of 2023, Judy's home andbusiness were devastated by a
house fire.
It could have been the end.
But instead, she rebuilt,restructured, re-emerged
stronger.
Using AI, not just to recover,but to reimagine how she runs

(01:06):
her business, connects withclients, and protects her voice
in a world filled with noise.
Today we're talking about how AIscale trust, not just traffic.
How to protect your voice whenmachines can mimic your tone.
And how to take bold, imperfectaction in a world that rewards

(01:29):
volume over values.
This episode is about stayingreal, staying visible, and
staying intentional, even wheneverything changes around you.
So let's dive in.
Judy Fox, welcome to the show.

SPEAKER_00 (01:44):
Excited to be here.
Thank you for that great intro.

SPEAKER_04 (01:48):
Finally got you on.
I'm super excited that you arehere.
Why don't we start by telling usa little bit about yourself and
what brings you here today?

SPEAKER_01 (01:57):
Well, I'm going to start by first saying yes, my
name, my last name is Fox.
So Judy Fox, and I'm going toput on my Fox ears for the
better to hear you with.

(02:18):
And, you know, I guess whatbrings me here today is over 20
years of working in the field ofsolving problems, business
sustainability.
I got my master's degree insustainability and just watching
the shift in the world with AIhas a range of reactions.

(02:41):
And the number one thing thatI'll say is AI to amplify.
So that that way you're yeah,that way you're not overwhelmed
with, well, what can AI do?
What can, you know, how do I getstarted?
Even when I talk to people aboutsomebody who's never touched AI,

(03:02):
that's why I joke around.
It can amplify.
It can amplify the things thatyou're doing.
It's not necessarily going tojust take over unless you want
it to, I guess, but um it's it'swithin your boundaries to test
it, to play with it.
It's just it's another toolonline for us to spend time with

(03:22):
and figure out.

SPEAKER_04 (03:24):
Indeed, it is.
All right.
So you've described how a housefire in July of 2023 threatened
your coaching practice.
Can you walk us through thefirst AI-powered step you took
to regain stability and how thatstep crystallized clarity for
you?

SPEAKER_01 (03:43):
Yes.
First, back in 2023, I don'tthink I had even really played
with AI at that point or evenrecognized what was coming.
I don't know.
I'm trying to think back throughthat moment in time, but it is a
place where once I realized, Ithink it was around the fall of

(04:08):
that year.
So it was just a couple monthsafter my house fire that a
couple things happened.
Number one, I got connected to abunch of people who were using
AI for different things.
And the very, very, very firstthing was they said you can use
AI to help write code to scrapeyour emails.

(04:29):
Like if I write code, put it inGoogle Apps Script, I can talk
with my email to pull out all ofmy customer uh feedback forms.
Because I was trying to tellpeople, hey, right after the
house fire, I had a really hardtime trying to discern all of my

(04:51):
pipeline, what was happeningwith clients wanting to come
into my business.
Where do I pull to the top thebest either applications, people
I need to get back to, and howdo I make those decisions?
And so with AI, I was able toscrape all of that really
quickly, all that data, becauseI think I had over 500 forms

(05:14):
filled out, which uh is greatfor a business.
Like I'm very happy that I havethat many people saying, I want
to work with you.
But that in a crisis situation,you need help or support.
And so the fact that I was ableto do that with AI really
quickly, put it all in aspreadsheet and then talk with
it, I was blown away.

(05:35):
I didn't know back then that Icould leverage AI to help me
write code to be able to dothat.
So that very first thing was soeye-opening to me.

SPEAKER_04 (05:45):
Yeah, that's that's pretty powerful first use case
for AI, uh, given that I thinkmost people had learned what
large language models were in umearlier that year, specifically
when Chat GPT came out.

SPEAKER_01 (06:00):
Yeah, what was the date when Chat GPT came out?
Now I want to find it.

SPEAKER_04 (06:03):
I think I think it was like November of 2022.
Uh that's the that that's themonth that stands out to me.
And yes, I work I work I work ona chat bot, and um that was
that's something that kind ofjust shocked us all how easily
it was to to communicate to theto the model and get a fully

(06:25):
like generated response ofwhatever clarity you're looking
for.
It was amazing.

SPEAKER_01 (06:31):
Um, but I think I was trying to figure out when I
I mean it it sounds like it saidJanuary 2023 is when it really
exploded to 100 million monthlyactive users.
So I think I probably was awareof and using Chat GPT, but even

(06:52):
thinking back, I didn't reallytip over to seeing beyond just
chatting with it, probably,because I probably did chat with
it because I understoodimmediately how I could use it
to code.
But I went to the place ofreally thinking, oh, this is
something.
There is I was always able tochat with something, but the

(07:15):
idea that it could code for mejust blew my mind.

SPEAKER_04 (07:18):
Yeah.
Yeah, I think I I listened toone of your other podcasts and
it was Bardeen.
Yes, if I'm not mistaken.
So yeah, it it looked like itwas uh code it and build your
workflows.
Probably like one of the firstAI agent agentic AI software
programs for um non-codedevelopers, right?

(07:42):
And that that sounds prettyamazing and very early in the
early in the evolution here.
Um I didn't even know thesethings could code until shoot
Copilot came out, I think, insometime in 2024.
Anyway.
Well, I was gonna say Yeah,that's an awesome start.

SPEAKER_01 (08:00):
Yeah, I was gonna say the the driver was so
visceral.
Like I had so much pain that Iwas driven to hear, I I had my
problem statement, it was solike I could feel my problem

(08:20):
statement.
It wasn't some like esoteric,like, let me try to vibe code
something.
Like I was literally in themiddle of pain, in the middle of
dealing with something that Isaid, I need to solve this right
now.
And because I jumped on thesedifferent group calls, because
I've been a part of thesedifferent internet groups where
I consider my peers to be alwaysthinking, like trying to think

(08:45):
10 steps ahead.
If you actually spend in theinternet social media space
where people recognize the powerof being early adopters, because
that you can be early on toolsand on um what's happening in
the world, you're gonna stayahead of your competition,

(09:06):
you're gonna stay ahead of yourum, you know, you're gonna be
prepared for what's coming outnext.
And so that was the point.
I join a lot of calls like thatwith my peers.
These are just private calls orfriends, people I've known for
six, seven, eight years.
The power of that is what I justdescribed being able to say,

(09:32):
Hey, I'm going throughsomething.
What do you all think?
And that's when somebody waslike, Oh, did you know you could
code?
Did you know you could do this?
So yeah, it was pretty, I likeyou said, it was early on.

SPEAKER_04 (09:42):
So yeah, and not only that, but you you had a
very powerful drive behind that.
Your motivation was to get backon your feet.
So that you know, why statement,if you will, and problem, you
know, that you were dealingwith, um, you leaned into your
network to find out what whatopportunities there are for you

(10:03):
to get back on your feet and andyou went at it.
So it it's a lot easier.
I wouldn't say it's easier, butit's a lot more um effective to
go in with the uh the propermindset than to just go in and
experiment with things and seewhat it can do.
Because, you know, if you don'thave that drive, that motivation
behind making it useful for you,then like you did, then you

(10:25):
probably won't get as much outof it.
So yeah, I definitely think thatis uh very powerful.

SPEAKER_01 (10:30):
I was gonna say if anyone needs a visual of what
that even physically looked likein my home, is my house was torn
down to the studs and thesubfloor.
And when I say torn down, Iliterally was able to plug the
internet back in when they gotpower back up and running.
And I'm I'm taking a Zoom callwith a group, you know, on top

(10:53):
of construction boxes and chaos,and there's, you know, workers
all around.
And I'm like, how do I vibecode?
Like, how do I do this?
So it really was that I'msitting on a subfloor with my
computer on boxes, and nothingexists around me except for you

(11:14):
know the bones of a home.

SPEAKER_04 (11:15):
So and as they say, necessity is the mother of an
invention.

SPEAKER_00 (11:20):
So it's very, very true.

SPEAKER_04 (11:22):
Okay.
So, what was one unexpectedoutcome of activating AI right
after the crisis?
Something that either surprisedyou or reshaped your business
strategy?

SPEAKER_01 (11:33):
Well, I'm gonna jump forward to now.
So from 2023 now to 2025, theway that I think of AI now or
how it's been able to impact orreshape my business is now in
the space of we've spent a lotof time throughout all of

(11:54):
history where you don't knowwhat you don't know.
Like, and so how do you find outthose things you don't even
physically know?
How can you ask?
And what I found powerful isbecause of AI, I'm able to
upload and talk with it about mybusiness and what I structure,
and then just say, you know,this part of my business I don't
really like.

(12:14):
What ideas are there?
And so I'll give a shout out toAndrea Goulet, who's been able
to come over to my home andwe've been able to work
together.
And because of her knowledge andmy knowledge and AI, we were
able to talk through some of thethings I wished I could improve.

(12:35):
And we like I was able to createnew business structures, new
offers, new ways of thinkingthat I just don't think I like
it seems obvious in hindsight,but when you're in it and you
say, But I've always done itthis way, AI comes in with the
knowledge of two people.
I can't even imagine if you gotlike a room of experts in to

(12:57):
say, here's all the ways you canrun a business.
And I didn't even realize therewere ways to structure business
to make it work in a differentway, if that makes sense.

SPEAKER_04 (13:08):
No, totally.
Yeah, I think intuitively I I Irun through the same kind of aha
moments when I use AI to come upwith new ideas for you know
personal projects or even thepodcast.
When I you know think about myown personal journey of the
knowledge or growth that I'vetaken on with AI and say to

(13:32):
myself, okay, how do I get moreintentional about learning this
technology?
Because I want to stay ahead ofthe curve.
I'm in tech, and every sixmonths my my job's gonna change
and I need to stay ahead of thecurve.
And this stuff is changing sooften so fast that uh I want to
be structured in doing itmyself.

(13:53):
And I think that the podcastallows me to learn more faster
than I would if I had uh anunintentional like source of
training or learning paths.
But this is like like using thetechnology to uh to evolve your
own mindset around whatever itis that you care most about,

(14:14):
that's where the power is.
And when you said it was likehaving two or more experts in
the room, to me it's it's almostlike taking the the expertise
from the entire world andproviding that to you on the on
the topic.
And you know, you can determinewhether or not it's uh too much
for you to to leverage or uh ifyou need to go in a different

(14:38):
direction very quickly becauseof the amount of ideas that you
can bounce off of it, um, makingyour process, whatever it is,
very, very effective.
It's so much fun to to riff withit, you know.

SPEAKER_01 (14:51):
Yes.
And I think that's why even justhaving one person that you're
co-collaborating with, so youhave this 1,000 people in a uh
prompt moment, but you also,when you had me and Andrea like
working co next to each other inperson, there was just some
magic that felt like I might saysomething to AI or I might uh

(15:16):
have a way of questioning it.
And because she is gonna askthings differently than how I
would say it, just because weare two totally different
humans, we ended up getting, Ithink, faster and better
responses because it is onlygoing to, even if you say it's
got a thousand people in thereall ready to be an expert, it's

(15:39):
only gonna be kind of as good asthe prompts and the questioning.
And it just felt like our twodifferent mindsets, because I
come at things differently beingan engineer, and she has a
different background than me.
We have a reaction that I thinknumber one, it's helped me, and

(15:59):
I think in reverse, it's helpedher to open doors that we didn't
even know we could ask to openin a way that we've now framed
it.
So I'm sounding cryptic.
I can tell you what the answeris, but the answer could change
between even launching this.
But I will tell you one of thethings I didn't think about is
how to merge milestones that myclients want to the results I

(16:25):
knew I could get them and makethat the product.
So, say for example, my clientwants to reach 10,000 uh
followers on LinkedIn.
I can now connect that in acontract to say, okay, we
reached$10,000.
That's my like milestone bonus,if that makes sense.

(16:46):
And that sounds obvious now inhindsight, but during my um
experience of growing an onlinebusiness, I'd never really
merged that financially, orthat's a win for the client, and
then it becomes a win for me,and they're paying for the
actual results.

SPEAKER_04 (17:04):
Yeah, yeah.
I I I'm kind of just off thecuff here thinking based on your
anecdote with Andrea Gooley, didI meet her at the okay, yes, I I
remember the name.
Okay.
I feel like there's an evolutionto prompting these systems that
not many people have reallythought about or used or

(17:26):
explored much of.
When you put two uh human mindsin a room trying to solve a
problem and tackling that withthe tooling of a large language
model, I feel like you candefinitely get more out of that.
I just I don't know how, but itsounds like intuitively you've

(17:46):
you've you've hit on somethingthat really exists and probably
should be explored more often.
Um wow, yeah.

SPEAKER_01 (17:57):
I was gonna say one thing she said to me and that we
both, you know, kind of cametogether on.
I think it's hard when you'remerging two people to be like,
where did this, but where didthis thing come from?
But the power of what she saidone time was it's it's a mirror.
And so if you're looking at amirror and it's gonna meet, it's

(18:18):
it's got my brain because I'm inthe mirror, it now has me and
her looking into the mirror tosay, okay, mirror back to us
what you see, but then make itshinier.
Make it, it's almost likeputting a filter on a person
when they look in a mirror, andyou you intuitively, I
understand that concept.
I can go on Snapchat, I can puta filter on myself.

(18:41):
And then I was like, that istruly what AI is doing when I'm
interacting with it.
It's just putting on thesedifferent filters of think like
a business CEO who runs amulti-million dollar business.
How would you approach thisproblem?
Now think like a uh digitalmarketing expert who has 10

(19:04):
channels.
What would you do to push outthis podcast to 10 different
channels?
When you tell it to do that,it's that it's a Snapchat
filter.
I'm just saying, here's thefilter, put that on, and now
talk with Judy Fox because youreally can only be mirroring me,
but it's got the filter of a lotof people, like you said.

(19:25):
I loved the mirror conceptbecause I was like, oh yeah, I'm
just talking to a mirror.

SPEAKER_04 (19:29):
That totally works, and I'm stealing those ideas.

SPEAKER_01 (19:33):
Yeah, now you can credit me and her.

unknown (19:35):
Yes.

SPEAKER_04 (19:37):
All right.
So you've you've definitelygenerated millions of views via
the LinkedIn businessaccelerator method that you
created.
How are you integrating AI todayto ensure authenticity and
engagement, but not just scale?

SPEAKER_01 (19:54):
Uh, so I will shout out another client.
I just looked at her numbersyesterday.
The posts that we did the otherday hit 77,000 views.
So when people say yes, so we'regonna probably hit 100K on one
post.
And the power of that is notonly visibility, but people are
going and looking at herprofile.

(20:15):
They're following her, they'reclicking on her links.
100,000 people seeing one thingthat you've told to the world
and it was positioned withbusiness in mind, that is
powerful.
And that is, I mean, people arepaying for that for advertising,
and they're not hitting 100K onone piece.

(20:37):
So I will say, how do I do that?
Is by turning back around to allof the successful content that
I've seen go out into the worldon LinkedIn for the past 10
years and leveraging humanpsychology.
Because if you say to yourself,how are you ensuring

(20:59):
authenticity and engagement?
We as humans don't change.
So one, and I go through, I lovehuman psychology and all the uh
effects that we are drawn to.
So, this particular post, what Ido is I pull out psychology
effects for people's contentstrategy.

(21:21):
So, this one is called the IKEAeffect.
If we build it with you, we'llfeel invested in your journey.
And how do you actually do thatin a post?
I mean, I you'd have to pay me,but I'm just kidding.

SPEAKER_04 (21:36):
No, you you should you shouldn't be.
I mean, that's that's thereality of it.

SPEAKER_01 (21:40):
But if you really think about it, that's the thing
that I think people are missingwhen they try to say, hey, do my
content.
Well, what psychology moment areyou trying to pull on with your
audience?
Not in a trick, not in a get oneover on the audience, but if
you're craving, I want people toengage with me, did you consider

(22:04):
what natural psychology we'redrawn to?
We all want to attend a birthdayparty, for example.
What effect is that?
Like all these social proof andthings that we're drawn to.
Like I said, the one that Ipulled on for her account was
called the IKEA effect.
I love that one because it's howdo you position something so it

(22:25):
makes us, the audience, feellike we're building something
with you?
And if you can do that on apiece of content, you're gonna
hit 100K.
People are still wanting that.
And AI can help you do that ifyou know to ask for it, if you
know to talk with it about it,if you know that is the goal to

(22:46):
maintain real voice, what youwant to say, and don't just let
AI write a post because AIdoesn't know that unless you
say, Hey, I want to come up withthe top five psychologies on
LinkedIn or on any social mediaplatform.
And how can I talk with myaudience knowing the behind the
scenes is going to be driven bya natural human psychology?

SPEAKER_04 (23:10):
That's fascinating.
I I honestly didn't think we'regetting into human psychology
here, but exactly why.
And some of the best posts thatI've noticed on LinkedIn in the
last year have had that touch.
They've they've really connectedwith you like as a human, as an
authentic voice, whatever you'reconveying.
And these are my words, right?

(23:31):
Um which obviously uh if I'mgonna be more effective in
LinkedIn, I want to look, I wantto learn the vocabulary that you
have, right?
I wanna I want to get it and Iwant to be able to articulate it
right back.
Um but at this moment in time, II only um I only see what you're
saying uh at the surface levelbecause you know I've noticed
it, but I haven't had like thewords or the the understanding

(23:55):
of what I'm seeing.
I just recognize it when I seeit.
You know, it's it's veryinteresting what you're saying,
and I'm I'm learning so muchfrom you.
So thank you for sharing.

SPEAKER_01 (24:05):
Yeah.

SPEAKER_04 (24:06):
All right.
So now I'd like to get into alittle bit about mentoring.
If you were mentoring anotherbusiness leader today and they
said, I'm overwhelmed, but Iknow I need to act.
What one uh AI first action canthey take now to build clarity?

SPEAKER_01 (24:24):
I do get a lot of people telling me they're
overwhelmed in general, so thatis a really good question.

SPEAKER_04 (24:29):
The from me, from me, like action wasn't a word
until I heard a great motivator.
I'll I'll leave the name offhere, but they said if you if
you have a vision, you you mustqualify it with action.
And if you don't act, thenyou're gonna leave great

(24:51):
intentions behind.
So here, like I feel like takingmassive action on whatever it is
is just about like step, not thefirst step, but step one and a
half.
You you can't move forwardwithout acting.
And so like that that's the thepiece that resonates most with
me is be always moving in thedirection you want to go.

(25:13):
So if you aspire to be somethingor do something, you've got to
act toward that in order for itto become a reality for you.
Um and not just sit and hope forthe day that it'll kind of land
in your lap, right?
Like that that's what thisquestion kind of speaks to me
for.

(25:34):
What does it say to you?

SPEAKER_01 (25:35):
Yeah, I was gonna say the it pulls me back again
to um the two challenges I facedthat created real limitations on
me.
So a lot of times we areswimming in abundance.
We have so many things we eithercould do, and that's why this

(25:59):
idea that what is one AI firstaction they can take now, that
creates that limitation.
What is only one thing you coulddo?
And I actually think that'sinteresting because that is what
I would actually say in reverse,which is if you're overwhelmed
but you need to act, if you evenleverage your to-do list, for

(26:20):
example, and you upload all thecomplex factors, even if that
means you get on a Zoom call toyourself, just so you can record
what you needed to say and justget it off your chest.
Here's all the things I'moverwhelmed with, here's all the
venting I want to do.
You take that transcript, youupload it to Chat GPT, and you

(26:42):
literally say, What is one thingthat you can pull to the surface
that I need to do now?
It causes a forced limitation.
And you have with AI, you haveto force your own limitations
back on yourself.
So I had forced limitations bygoing through a house fire.
And then, of course, not to adduh trauma to the call here, but

(27:05):
the uh I broke my upper armright here recently.
So it's not even that long ago,which I don't even think I
mentioned.
I tripped and fell just walkingmy dog and broke this bone in
my, it's called the humorousbone.
It was not funny that I brokeit.

SPEAKER_03 (27:21):
No, no, no.

SPEAKER_01 (27:22):
I don't know why they call it the humorous bone,
but um the I lost the ability touse my right arm, which
completely shifted my need onAI.
So I leaned into AI even more.
Like all of a sudden, I wentfrom okay, I had a house fire,
great, now let's break an armand break your dominant arm.

(27:44):
So I went into I believe inforced limitations now.
Hopefully, I don't breakanything else.
But anytime you can limityourself, you're gonna get
clarity.
Like just period, especially inthe age of AI.
AI makes you feel like you havethe world at your fingertips and
you have to force thelimitations.

SPEAKER_04 (28:06):
Wow.
I've learned something new.

unknown (28:10):
Yeah.

SPEAKER_04 (28:11):
Yeah, I didn't quite understand what force limitation
meant from your story until thatlast part.
That really kind of jumped outat me.
I see like the world using AIthrough AI's eyes can provide so
much, and it uh in and of itselfcan be overwhelming to dig
through what it's providing.

(28:33):
But if you narrow your focus anduse AI as a as the tool to help
you narrow your focus, you'regonna get a lot more out of that
particular solution you'reseeking.

SPEAKER_01 (28:44):
Yeah.
So forced limitations can looklike in real life, what it
looked like for me was I brokemy arm, I couldn't drive for
three months.
So during a period of time whereyou can't drive and you really
are, you know, running yourbusiness, you're doing all these
things, I started having to justmake phone calls, which is why I

(29:04):
mentioned Andrea a lot because Icalled her.
I said, You're local, you'rehere, you want to come over my
house.
Like, because I can't goanywhere, I can't do anything.
I can't sit on a Zoom calleasily because I was in pain.
So I said, anyone like I had awhole poll on people to be like,

(29:25):
come on over my house.
And she took me up on it.
And and then that's when, like Isaid, you because of forced
limitations, you get resultsthat you didn't even know were
possible.
But when you don't have anylimitations and you're just
like, I need to start with AI,well that's unlimited.

(29:45):
So that's why I'll say, evenwith AI, you might just force
yourself to say for the next 30minutes, I'm gonna chat with AI,
I'm gonna put a boundary aroundit, a time boundary, a
networking boundary, a toolboundary.
I'm Only going to play on thisone tool for 30 minutes, see
what I can do, see what it cando for me.

(30:05):
Because a lot of times I thinkwe just swim in overwhelm.

SPEAKER_04 (30:09):
Awesome.
So speaking of beingoverwhelmed, and when we use AI
to write like us, comment likeus, and even speak like us,
what's your take on howprofessionals should protect and
project their real voice when AIcan generate content at scale?

SPEAKER_01 (30:28):
Uh I'll just start with I once a month having a way
to connect with people in a realway is powerful.
So I'll say I've because of AIand because of everything I went
through in the last couple ofyears, I've increased my
in-person networking.
Because AI can't be me.

(30:48):
AI can't show up at an uh AIready RVA event and wear the fox
ears.

SPEAKER_04 (30:55):
So we cannot.

SPEAKER_01 (30:58):
And I mean, think about like just even how we met
and how like that is somethingAI just cannot do.
So I will say the number onething I'll say is the best way
to protect yourself is to startshowing up for in-person things.
And that can only just be once amonth.
And then it says, how can we dothat when we generate content?

(31:19):
Because if you're in person, andI love how conferences and group
gatherings can take grouppictures, can post real images
that are not AI generated ofpeople gathering.
That is powerful for also ifyou're in person and you're
getting your photo taken andyou're out and about, all of

(31:43):
that equates to you are a realhuman showing up.
And so if you do thatconsistently, if you do it once
a month, it doesn't even have tobe that often, you're going to
stay more relevant and realwhen, like you said, AI can
generate content at scale.
The other thing I'll say is evenif there's something in your

(32:03):
business that you can do once amonth that's online, whether
that be a live stream, apodcast, something that feels
like AI can't easily replicateit, you're better off doing one
pillar piece of real contentthan trying to push out a
hundred posts this month.

SPEAKER_04 (32:24):
That makes a lot of sense.
Um, I I read a lot of Mediumarticles and recognize that
these people they they say allthe time, I I need to pump out
content.
And maybe they're using AI,maybe they're not, but that's
their like primary objective isto get content out there so that

(32:46):
more people can see it and thenit like builds off of itself and
the and the it's a it's aperpetual flywheel of of content
connection generation, right?
And they thrive off of that, andthey they build business models
off of it.
So it's a littlecounterintuitive to say spend

(33:08):
less time on the scale of yourcontent and more time on the
quality.
But in a world where gosh, Ijust spoke like an LLM there.
Um I'll say in a world where uhthere is so much AI at scale,
you should think about thequality.
Yeah.
You you need to start pushingback on that because you you

(33:33):
know, if you if you allow thatto consume you and become your
working model, then you know,you're easily replaced by guess
what?
The AI.

SPEAKER_01 (33:45):
I know.
And if you think one of thethings I've noticed is the
people who are pushing backagainst AI slop is what I would
call the mass production of AIproduced content.
It is just AI talking with AI.
It may come from every once in awhile.

(34:06):
I I don't want to throw out theAI with a bathwater, haha.
But the the AI tool, if it iscoming from your thoughts, your
voice, like if we took thistranscript of us talking and we
said, hey, AI, only use thewords that came out of me and
Jason's voices.

(34:26):
What did we actually say?
Turn our actual words intocontent.
That to me is not AI slop.
That's being based on the actualwords that came out of our
mouths.
And AI supported making thathappen because it had the
transcript.
And as long as it followed thatrule of only use words that

(34:47):
physically came out of ourmouths, and in the order that we
said them, don't mix up thewords because then we can say
anything.
But that is powerful use of AI,and that's not to me AI slop.
It becomes AI slop when it's AIiterating off of AI, iterating
off of AI, iterate.

(35:07):
It's like that photo of a photoof a photo of a photo, it's
starting to look fuzzy and yuckyand nothing, and there's no
realness to it.
There's no story, there's no, orit can fake a story.
It can be like, I got fired lastweek.
You didn't actually get fired,but like AI can create some

(35:29):
weird things and say weirdthings as you get further and
further out into the AI slop.
And I think you're gonna lose.
If you really want a qualityaudience with a future, you're
gonna avoid generating contentat scale that's AI generating

(35:49):
off of AI.
Content at scale from a realconversation.
If you if once a month youfocused on having a real
conversation and you took thatand generated some content from
it, that's awesome.
That's a great use case.
But this other way of just outof the blue generate with AI,
that is terrible because I thinkI think people are smart enough

(36:12):
and we're also starting to bevery leery of oh, that's
probably AI.
If we see something that wethink is AI, we don't even want
to put our stamp of approval onit.

SPEAKER_04 (36:23):
That's fair.
Yeah.
I I did a podcast episode awhile back on how the education
system is changing for studentsspecifically, and how they're I
think they're being expected touse AI technology to support
their learning.
Instead of starting with, likeyou said, the AI.

(36:46):
I I figure you should start withthe draft, right?
Instead of the saying, write mean essay on Benjamin Franklin,
you should write your own essayand tell ask AI to help you
polish it or incorporate somesome facts that you found highly
interesting about his personallife or whatever, and you know,

(37:07):
that sort of thing, um, so thatyou don't get you know an
outcome that wasn't you, uh youwon't even remember, remotely
remember as a student.
Like what's the point of evenwriting that essay if if you
didn't put any effort intolearning anything, right?
So I think I I definitely hearyou and and content creators,

(37:30):
I'll say I I'll call I'llconsider myself one now.
Um it took me a while to fillthose shoes, but uh as a content
creator, I I feel the urgentneed to create the content so
that I can support my audiencegrowth and keep them happy, but
I also find it to be of theutmost importance to keep

(37:56):
framing it around my own voice,not the voice of you know the
masses, um, as it's quickly,quickly getting watered down by
more and more uh generatedcontent in the world around us.

SPEAKER_01 (38:10):
So yeah.
Um I like we've talked about theI think quality is gonna win out
over quantity at some point, andpeople are not drawn to I think
oh how do I say this?
Um some of the accounts that arepumping and dumping tons of

(38:35):
content out into the world arealso leveraging AI bots to like
and comment.
That's that's and I will tellyou to me, that's the biggest
red flag.
And but it's happening, and it'shappening with large,
potentially successfully lookingcreators and that are getting on

(38:58):
stages.
And and so I just want to pausepeople to kind of look with a
little bit more discernment.
If you see someone pumping a tonof content out there, they look
popular, they're doing theselfies, they look like they're
just just pause, just kind ofrealize that the possibility

(39:18):
that AI bots are the early likesand comments and reposts, and
they're falsely amplifying theirown voice.
I don't know how we compete withthat other than come over to me
because I know I'm doing 100K ona post, one piece of content.
And it's the only thing I cansay is I've learned through the

(39:39):
conversations I'm having, thosepeople who falsify their results
at the beginning of their postbased off of AI content are not
seeing the click-throughs totheir links, they're not getting
the real thing on the other sideof amplifying their voice.

SPEAKER_04 (39:58):
Yeah.
I will try to channel youradvice there going forward
whenever I think about thesethings and read other people's
posts.

SPEAKER_01 (40:07):
And it's tough out there.
It is I've I see it's easier onthe other side of an A uh
content push-out.
There's AI comments, there's AIlikes, and there's even AI
reposts now where people,there's a bunch of companies
that were generated with um, Iguess they purchased followers.

SPEAKER_02 (40:28):
Yeah.

SPEAKER_01 (40:29):
Ooh, it's getting tough out there.
I don't know how the platformsare gonna um combat against it.
I know it's gonna become AI sloptalking to AI slop.

SPEAKER_04 (40:40):
Yeah, well, it it's a it's a dangerous world of
misinformation and uh I wouldsay misuse of misplication.
Uh yeah, missamplification.
That's what you just said.

SPEAKER_00 (40:50):
Yeah, yeah.

SPEAKER_04 (40:52):
Yeah, because you're you know, fake fake followers,
fake fake information supportingyou.
Like, what is real in thisworld?

SPEAKER_01 (41:00):
Um the thing I'll say in a positive direction is
there's people, there's first ofall, there's podcasts like this.
We are real.
I mean, hello, I'm real.
I can pinch myself.
And I will say, follow thosethreads, lean harder in on
people who promise to stay real,to like my clients.

(41:21):
I only work with people rightnow who promise to be like, I'm
not gonna buy bots and I'm notgonna buy fake followers.
I want to be able to confidentlysay I got that person results,
because that matters for me andmy business.
So there's still the ability tohave real conversations with
real people on the internet.
I think the world of curatingaccounts, of curating

(41:47):
conversations, coming up withthe top 10 list of this and top
10 list of that, that's gonna beso important in the world of AI.

SPEAKER_04 (41:56):
Yeah, totally.
And you personally have builtsuch a reputation and network
around building these highlycustomized systems, um, namely
your LinkedIn accelerator thatgives many, many people
repeatable uh results.
So what would you say are someways you're using AI today to

(42:18):
scale human connection, not justthe content volume?

SPEAKER_01 (42:22):
Um, I mean, one way is AI can help you take a lot of
data, like I said, around justyour forms that you receive,
maybe from your website, or itcan take any kind of, you know,
recordings that you do with yourclients.
And because the one problem thatone client has is the it's

(42:47):
probably going to resonate withall the other clients, or it's
gonna resonate the answer thatyou have for one person is gonna
resonate for the answer toanother person.
So I think the power ofrecognizing that, using AI to do
that, I've been able to generatebetter, I would say, playbooks
and more systems that can startfrom a place of collective.

(43:12):
Hey, we're all going throughthis.
Hey, we all want um morevisibility on a piece of content
and not get sucked up into theAI game.
So, how do we do that?
Okay, Judy has her top five ortop 10 human psychology levers
to pull.
And I'm just kind of realizingeach person needs to look like

(43:35):
they make sense to theiraudience because you wouldn't
say it the same way over here tothis person and this person's
audience, but the humanpsychology lever is the same.
And I think AI can pull thatthrough to help me understand
well, what was the commondenominator for why both these
things went viral or why theyboth worked?

(43:55):
How can we make that work acrossall of the clients that I'm
working with?
So I think, like I said, you cancustomize it not because I need
to customize human psychology,that stays the same.
Let's then customize on top ofsomething that does stay the
same.

SPEAKER_04 (44:15):
Yeah.
Well, just just pulling on thatthread a little bit more.
How do you build these customsystems around people that yes,
they're humans and psychology,psychologically driven in one
way or another, but they'restill different, right?
So how do you how do you look ata client and uh take what's

(44:38):
what's special about them from ahuman connection perspective and
pull that out and and leveragethat within the AI or agentic
system for you?

SPEAKER_01 (44:49):
Yeah, I guess the uh, you know, the ability to
kind of say, okay, this clientis in the financial industry,
they have a B2B language theyneed to be pulling.
There's best practices, I wouldsay, that you can come up with a
list of that client's bestpractices.
They may not want to upload avideo on LinkedIn that follows

(45:14):
the best practices that a personwho's a TikTok creator would do.
But the human psychology of whatit takes to start a conversation
is still potentially the same.
For example, trust.
As I, as a brand over here inthe B2B space, I promise,

(45:35):
whether you say that promise ornot, your team or somebody on
the team for the companypromises to always respond to
the people commenting.
So there's these threads thatyou can pull through that start
to scale that feeling of what dohumans want?
Like humans want to be seen andheard.
Well, then how do you pull thatthrough?

(45:58):
Your content can look totallydifferent.
It can be very polished, it canbe B2B, it can be maybe even a
horizontal video where it's nota vertical video like a TikTok
or a short video content creatorwants to look over here on a B2C
side.
And they, their language hasmore casual tone, but the

(46:20):
promise of seeing and hearingeach audience can still be the
same.
Maybe you promise to see themand it's a little more polished
on the B2B side.
Maybe the response from thecompany shows up as the company
page logo, not a human logo.
And over here it is the originalcontent creator, or it is maybe

(46:41):
they have a team and they have ateam member that shows up and
says, Oh my gosh, thank you somuch.
Like I've watched big accountslike Sarah Blakely have her team
respond and they'll say, youknow, kind of uh from Sarah
Blakely's team as a littlesignature, because we know it's
probably not going to be Sarah.
She's probably pretty busy to bereplying to likes and comments.

(47:02):
But if the team replies, it doeshelp boost and continue that
promise of scaling.
So when you say how do we scalehuman connection, it still is
available to us, just how weposition it.

SPEAKER_04 (47:15):
Yeah, and just back to what what you've been saying
or always say is action createsclarity.
So how would you, or how do yousee AI helping people take those
early clarifying actions,whether it's testing voice,
repurposing ideas, or publishingconfidently?

SPEAKER_01 (47:36):
I think from being an engineer and having that
here's a theory, here's what wewant to test, here's the action
we're gonna take.
And because we can come backinto AI and use a huge model
that can look at all this datathat we could gather.
Back in the past, the actioncreates clarity.

(47:57):
We may not have been able tolook at all the actions.
Maybe we would have aspreadsheet or we would have um
a software tool to look at allthe actions.
But today, now we I think theclarity is even greater.
So now it's like create lots ofaction and see what actually

(48:18):
worked.
Because now we can, from acontent creator standpoint, you
can create a lot of differentA-B tests.
You can push out, let's do thisvideo style.
Let's now try this, let's do,let's iterate a couple things.
And because of AI, you can putall those iterations and test
cases and theories and all theboundaries and things you

(48:42):
decided to do and tell AI tokind of pull out the threads and
what does it think is the nextaction to put the best puzzle
pieces together.
I think that's really cool.

SPEAKER_04 (48:52):
Very yeah, you can learn so much by experimenting,
whether you're you knowexperimenting with a process or
a technology, um, you know, anew way of thinking, maybe
building new habits, like theyeah.

SPEAKER_01 (49:06):
I think that's where pulling in a scientific
background is important becauseyou know when you're running
experiments, you need to holdum, you know, a control case.
You need to have your experimentoutlined in a way that you can

(49:26):
actually be able to look back onthe results and get that
clarity.

SPEAKER_04 (49:30):
The scientific method, is that what they call
that?
I guess it's been so many years.

SPEAKER_01 (49:34):
Um I know.

SPEAKER_04 (49:35):
I yeah, people use the term hypothesis at work all
the time.
My hypothesis is it's it'sfunny, but it's real, right?
And it and it works.

SPEAKER_01 (49:46):
So I think like you said, in in an age of data, and
the fact that we can use AI tolook at our data, it's I think
it's so cool, but also itbecomes even more important to
have created a really goodhypothesis or your theory.

SPEAKER_04 (50:03):
There it is.
No, that's what that that thatworks, yeah.
So, what what might be anexample of someone using AI in
your accelerator program tobreak through analysis
paralysis?
I like to say, and what madethat a win?

SPEAKER_01 (50:20):
Again, I'm gonna keep I keep going back to human
psychology, but I had a clientrecently have Keep bringing it.
I have a client that recentlysaid, I have so many things that
I need to either post about,talk about.
Um, and what I ended up sayingto them is you make a list of
all your wants and your needs.

(50:41):
All like a huge data dump.
Just dump it, just tell me allyour wants and needs.
Because what we really need todo is actually think through how
you're going to make peoplefeel, and that's harder to so
you say, I want my podcast toget more downloads, I want uh my

(51:02):
um my next event to have moreattendees, I want like there's
so many wants and needs overhere, yeah.
But on the other side of that isthe human connection piece and
saying, So when somebody'ssaying, I have this maybe
analysis paralysis around allthese wants and needs, because

(51:23):
the list was pretty long.
I love that people have tons ofwants and needs because that's a
good signal of like thriving andwanting and hoping and striving.
And then to break through theanalysis is to just realize
there's only maybe four or fivehuman uh connection emotions
that we can pull on and connectwith each other about.

(51:45):
So, a want and a need, like Isaid, about being feeling seen
and heard.
So if you post at people andtalk at them, and you want to
create this like breakthroughof, hey, I want to listen to
this podcast.
Well, what is a want and a needfor somebody on the other side

(52:06):
of this podcast?
Maybe that's to make sure everytime they listen to this
podcast, they get one new toolthat they didn't know about.
Maybe in this one, it's Bardeen,for example.
Go check out Bardeen.
Not that I'm selling them, Ihave no connection.
But there's a want and a need onthe other side that we're trying
to fill for humans, and it'sreally not that complicated over

(52:28):
here.
So I feel like what makes thatwin is just taking these like a
huge list over here and justdialing it down into only five
things over on the right handside.
And AI can help me do that, itcan simplify the wants and needs
into what really is happening.

SPEAKER_04 (52:49):
Yeah.

SPEAKER_01 (52:50):
Because even your wants and needs are human.

SPEAKER_04 (52:52):
Yeah.
Say that last part again.

SPEAKER_01 (52:55):
Even your wants and needs are human.
You just don't like you'resaying, I want more followers on
the company page because ittranslates to more people being
um at our next event, forexample.
That is a want and a need thatis I'm going back to maybe
Maslow's hierarchy of needs.

SPEAKER_02 (53:15):
Yeah.

SPEAKER_01 (53:15):
It's uh, we need our business to be sustainable.
We need to projectsustainability because our
stakeholders expect a return oninvestment or whatever that
looks like, it is part ofMaslow's hierarchy of needs.
And I probably saw that soclearly going through a house
fire and breaking in, breakingmy arm back to back because I

(53:39):
saw how strong all of what we'redoing as we spend time on this
planet is literally driven byour human core wants and needs
over here.
But all these wants and uh thething that overwhelms us or
creates analysis paralysis isthis like laundry list of

(53:59):
shopping.
Like I have all these things Ihave to do, but really there's
only five departments in thegrocery store I need to actually
go visit.
That sounds that's a simpleanalogy, but the huge shopping
list.
Imagine if you were able toquickly create a category.
This is the fruits andvegetables section, this is the
dairy section, this is it's notas complicated as we think it

(54:23):
is.

SPEAKER_04 (54:24):
Yeah, you know, before Alexa, hopefully she
doesn't start asking.

SPEAKER_01 (54:28):
Yeah.

SPEAKER_04 (54:29):
What what what are you asking?
Um there it is.
Okay.
Before before that program itwas for grocery shopping, it's
it's about okay, what what itemsdo I need for these meals?
And you plug them in or you youwrite them on a list, maybe.

(54:49):
If if on a good week you'retyping them in to your phone in
a note or something like that.
But now you tell it whenever,wherever you are in your house,
and you say, Alexa, add this tothe list.
And it'll go and sort it foryou.
So when you get to the grocerystore, you open that app and you
look at your list, and you'realready in the fruits and

(55:11):
vegetables section because theproduce is always kind of the
first thing that you see, andand that's where you go and you
get your stuff and you move tothe next section.
I think that what what would bereally cool is if you could take
AI and say, Oh, here's mygrocery store.

(55:32):
Now go ahead and tell me whereI'm gonna find these things as
I'm walking this the map of thegrocery store.
And so if I haven't picked upthe peanuts before the you know
the crackers, it's because thepeanuts would logically come
after the crackers.
Like that would be reallyinteresting to me.

(55:53):
Anyway, I'm I'm going off on atangent there.

SPEAKER_01 (55:56):
But honestly, uh it's all about AI can simplify.

SPEAKER_04 (56:00):
Yeah, exactly.

SPEAKER_01 (56:02):
But it only if you know to talk to it like that.
Like you don't make everythingcomplicated because I've seen it
do it.
And I'm like, hey, can you dialthat back to just the top two or
three things?
What do you like?
I'll I'll ask it.
What do you think I'm reallytrying to say here?
What do you think is the actualundercurrent of the problems
that I'm stating?

(56:23):
And I just don't know if that'sa prompt people use very often.

SPEAKER_04 (56:28):
I'm gonna try it.
Yeah, something else I'mstealing from you.

SPEAKER_01 (56:32):
It's all like AI can see things that can help you.
You know, I love when somebodywill say, This person just
launched a new book, they'veuploaded their entire book to
AI.
And if I chat with it, Iunderstand this person has a lot
of knowledge, but I'll saysomething like, Hey, AI, based
on everything you know about meand this book, if you simplified

(56:56):
three concepts for me, whatwould those be?
What do you think I actuallyneed to take away based on what
you know about me?
Because the world is just fullof knowledge and everything.
But if I want to break throughanalysis, paralysis, I have to
simplify.

SPEAKER_04 (57:11):
Yes.
I I think the theme here is liketargeting what you want the tool
to do for you, creating thatthat right that correct problem
statement and getting focus,narrowing your focus.
Um just uh just off the side,where uh where does the human

(57:32):
psychology um like comprehensionin your world come from?
Did you have a minor in that?
Did you recognize early on inyour your influencing career
that you needed to deeplyunderstand how humans connect to
one another?

SPEAKER_01 (57:48):
Like where what's your I would say it comes from
two places.
Number one is I received as anoff-the-cuff, like, here's a
bunch of tapes on uh tape decks,like the old-fashioned uh tape
decks, if you don't know whatwe're talking about.

(58:09):
And I listened to the talk, thethe top National Speakers
Association award winner talks.
That's what this whole tapedeck, it was like a huge box
full of the top talks from theNational Speakers Association,
going all the way back to 1960s,1970s.

(58:31):
It was all the talk, top talks.
And I consumed them on everycommute, road trip.
We're talking years and years ofjust repeat listening to these
talks.
And I don't know why I was drawnto them.
Somebody just randomly handedthem, they were gonna throw them
away.
And I was like, okay, sure, I'lltake them.

(58:51):
But what ended up happening wasas I was listening to these to
these talks, I realized theseare moving people, these are
inspiring people.
And there's something reallydeep and powerful here.
And as I was listening to them,I was also starting to attend

(59:12):
things like Toastmasters.
How do you communicate yourideas to the world?
Because nobody listens to youunless you've learned how to
communicate your voice, yourideas.
And that's going to be thedifference.
That was the difference I wasseeing between anyone I was
trying to listen to and my boss,my teams, who I was working

(59:36):
with.
And I got into the role ofproject management for uh United
States Gypsum Corporation.
I worked with InternationalPaper, worked with Kraft, worked
with Tesla.
So all those projects and teams,everything always came to your
communication skills everysingle time.

(59:57):
And it, as I just kept growingin my career.
I kept saying the more I canfigure out human psychology,
communication skills,networking, I will be okay as a
human on this planet.
And I, if I go back to even likeVictor Frankel's The Meaning of
Life, I think I can't rememberif that's the title of his book.

SPEAKER_04 (01:00:20):
Sounds familiar.
Yeah.

SPEAKER_01 (01:00:21):
I just know Victor Frankel.
I mean, I've I've studied PeterDrucker.
Um, I love all the language ofhow do you actually get the work
done?
Because everything I was tryingto do in project management
related to how did I motivate ateam, how did I get buy-in from
upper management all the way tothe worker who was going to

(01:00:45):
perform the project.
I actually was in charge of theuh bridge expansion of the uh a
bridge in Vancouver for the 2010Olympics.
That was my project that I ranand had to work with um BC
Hydro, BNSF, like all thelandowners that owned the

(01:01:07):
property underneath this bridge,which is insane.
I didn't even realize all thedifferent stakeholders and
navigating that.
And that pushed my communicationto the nth degree because I had
to get everyone to agree to alot of different project scopes
and everyone had differentopinions.
Ugh, it was crazy, a lot of redtape.

(01:01:29):
Yes, but to push that projectforward to meet the deadline of
the 2010 Olympics, peoplewouldn't even realize that a
bridge had to be expanded forthat, for the 2010 Olympics to
go forward, which is crazy thatI was the project manager for
that bridge and the pilot andwhat was happening underneath
that bridge.

SPEAKER_04 (01:01:48):
So I I bet you talked to a lot of lawyers.

SPEAKER_01 (01:01:51):
Yes, a lot of community evangelists, advanced,
uh permitting.
Then, of course, the teamscoming to physically do the
work.
I was the person everyonereported into and doing all the
financial, like I was theproject manager for that entire
project.
So I will say it all came downto communication skills.

(01:02:15):
Every single time I could lookback on my career, and I had a
really good boss at one pointsay, if you can figure out human
psychology and communication,your engineering career, your
business career will go further.

SPEAKER_04 (01:02:32):
So true.
There you go.
I found myself, I yeah, I foundmyself in a fix with
communication a few years ago.
I'd say it was 2018-ish.
And heard learned aboutToastmasters and joined up with
that organization.
Um found a nice little club Icould attend every week, and it

(01:02:56):
just expanded my world so muchand so fast.
I will forever be grateful forthe services that they offer.
And that's a but that's adifferent podcast, I think.

SPEAKER_01 (01:03:07):
But I definitely I uploaded one of my talks because
I made it all the way to one ofthe top humorous talks of our
local state, like area, region,maybe.
I think it was a regionalToastmasters event.
So I made it to the top three ofthat, and I uploaded that talk
on LinkedIn, and I think I gotlike maybe 50,000 views on that

(01:03:30):
talk.

SPEAKER_04 (01:03:31):
So I'm gonna go check that out.

SPEAKER_01 (01:03:33):
It is very it's it's old.
It's a you know, back in theolden days when you probably
just had this like terriblecamera to record on a VHS or
something.

SPEAKER_04 (01:03:42):
I'm kidding, but well, before there were there
before there was streaming,there were there were uh CDs and
DVDs, and before that there wereVHS tapes and cassette tapes,
and before that there wereA-Track and Yada yada um albums,
which are making a big comebackthese days, I guess.

SPEAKER_01 (01:04:03):
I know.
I just got out my CDs just to belike, I'm playing my CDs, I'm a
CD player.
I wish I kept all these tapes.
I wish I had tape cassettes.
But I will say, um, a lot ofpeople hear like, oh, you know,
you came busting onto the scene,and I I really started uploading
video 2018 as like a reallyactive content creator in

(01:04:27):
2017-2018.
But I can go all the way back tomy very first online viral
moment.
I went viral on Google Plus,which that's a super random
story.
In the early days of theinternet, I had a piece of
content get reposted and sharedby 7,000 people.
So it went mega viral.

(01:04:48):
I ended up with so muchvisibility, and it was so
impactful back then.
But people will, I will tellpeople my understanding of
virality and being able to pushout your voice and how to
leverage your communicationskills on the internet goes all
the way back to the early 2000s.
So it's not a one-hit wonder.

SPEAKER_04 (01:05:11):
No, no, you don't learn these skills overnight.
Yeah, absolutely not.

SPEAKER_01 (01:05:15):
I've been pushing on these skills.
I just wish I had really leanedinto some some of the early days
of YouTube.
I wish.
I wish.

SPEAKER_04 (01:05:24):
Yeah.
Well, yeah.

SPEAKER_01 (01:05:27):
For another time.

SPEAKER_04 (01:05:28):
I think you're doing, I think you're doing
pretty well there, Judy.

SPEAKER_01 (01:05:30):
Thank you.

SPEAKER_04 (01:05:31):
Yeah.
All right.
Last question for you.
What's one thing you hope peopletake away from this conversation
about being real in a worldincreasingly run by machines?

SPEAKER_01 (01:05:45):
That it's okay to not scale your voice at the
expense of AI slop.
Please recognize that morecontent is not going to always
be your answer.
It may actually hurt your entirebusiness structure.

unknown (01:06:01):
Yeah.

SPEAKER_04 (01:06:02):
Your reputation.
Yes.

SPEAKER_01 (01:06:05):
AI can amplify you.
Don't let AI just amplifyitself.

SPEAKER_04 (01:06:10):
Yeah.
Use the algorithm, but don'tbecome the algorithm.

SPEAKER_01 (01:06:15):
Yeah.

SPEAKER_04 (01:06:17):
Sweet.

SPEAKER_01 (01:06:18):
Thank you.

SPEAKER_04 (01:06:19):
Hey, you know what?
I have one more question.
It's a fun question.
And it's a little bit of acurveball that I ask at the end
of all of my interviews.
If you had one superpower, JudyFox, what would it be and why?

SPEAKER_01 (01:06:32):
Uh I've I don't this, I'm just gonna say what I
always say, which is I wish Ididn't have to sleep.
Yeah, I wish I could have allthe energy every day of a human
that never had to sleep.
I don't think I want to stayalive forever, unless everyone
else can stay alive forever, butI'll know.

(01:06:52):
Oh, I just really wish I couldhave the energy of a human
that's always fully rested.

SPEAKER_04 (01:06:59):
Oh my god, that would be amazing.

SPEAKER_01 (01:07:01):
I know.
It just seems like such a greatsuperpower to have for your
whole life.
If you have a finite life, Iwould love to always just have
that good vibes, good energyevery day.
I mean, there's a lot of otherthings you could have in life,
but if you had that much clarityand that much fully rested
sleeping energy, you wouldprobably just have the best

(01:07:22):
life.

SPEAKER_04 (01:07:23):
Best.
I I a hundred percent.

SPEAKER_01 (01:07:26):
You might show my age.
I want good sleep.

SPEAKER_04 (01:07:30):
No, I I I pick I picked up on the need in my you
know early 40s and found that umI can no longer you know party
like a rock star and I can nolonger you know stay up really
late and you know, watchingendless uh reels of whatever it
is.
And if I want to get up earlyand and and get that worm, you
know, it's you gotta get it.

SPEAKER_01 (01:07:51):
Why I'm drawn to sh to movies that do that uh
groundhogs day where every dayis the same, it makes my brain
think, oh wow, what if they gotgood sleep every single day?
Like, you know, literally,literally the movie Groundhog's
Day, because he gets to actuallyum improve himself, learn piano,

(01:08:13):
do all these things.
I don't know if I would want tolive in a Groundhog's Day, but
the equivalent to me is justwaking up every day super well
rested and never having torealize there was any issues
with sleeping.
Just, ah, wake up every day likeit is the best day, and you had
the best feeling, and you wokeup so relaxed and so energetic.

SPEAKER_04 (01:08:33):
Yeah, it it is it is worth considering what you could
get out of that situation.
And like we've been talkingabout, channel your focus to
those goals because every daycan be like that without having
to live the groundhog's dayloop.
Yeah, you know, it can be.
You just have to apply yourselfand do the hard thing up front.

(01:08:56):
I heard a quote recently aboutdoing the hard thing because
life's gonna be hard regardlessof what you do.
So if you if you work hard toget what you want, it's gonna be
challenging and difficult, butit's better than having to work
hard because the thing that yougot wasn't what you wanted.

(01:09:18):
So you're gonna have to livethrough it the difficult times
no matter what.
Yeah.
Um, so but it's your choice inwhether or not you live the
difficult life the way youimagine it or the way somebody
else imagines it for you.

SPEAKER_01 (01:09:32):
That's how I feel about my fox ears and my foxes
in the background.
I might as well lean in.
There's and if I why not havesome fun while doing business.
You can still have you can, Ithink you're gonna have better
results in life if you'reactually having fun while you do
some things on this planet here.

SPEAKER_04 (01:09:48):
So 100%.
Yeah.
Awesome.

SPEAKER_01 (01:09:50):
Yeah, this has been so much fun.

SPEAKER_04 (01:09:53):
Yes, and we're right on time.

SPEAKER_01 (01:09:55):
Yay, perfect.

SPEAKER_04 (01:09:57):
This this was um such a pleasure.
Uh thank you for spending theafternoon with me and sharing
your experience, um, yourpassion that that you've uh you
obviously have a wonderfultalent for.
And um, I do look forward toseeing you again at the next AI
Ready RVA.
I know, I gotta get back out tothe I need to figure out like

(01:10:19):
which ones you go to.

SPEAKER_01 (01:10:20):
Um I'm officially a member of AI Ready RVA.

SPEAKER_04 (01:10:25):
I oh thank you for your support.

SPEAKER_01 (01:10:27):
Yes, I just have to attend some more.

SPEAKER_04 (01:10:31):
Yeah.
Well, we'll maybe we'll doanother one of these again in
the future.

SPEAKER_01 (01:10:35):
We'll see how uh how our reporting to you from an AI
ready event.

SPEAKER_04 (01:10:43):
All right, it's it's coming.
You heard it first.

SPEAKER_00 (01:10:46):
Perfect.

SPEAKER_04 (01:10:47):
All right, thank you, Judy.

SPEAKER_00 (01:10:49):
Thank you.