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June 5, 2025 • 49 mins

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AI, innovation, $380 billion in venture capital, and the secrets of building transformative businesses! Former Amazon VP & Target's Innovation Chief West Stringfellow reveals why AI will take ALL human jobs by 2116, shares how a $400M executive typed metadata for 18 hours, and explains why "real actual businesses built on interesting technology" are what VCs are desperately seeking.

In this explosive interview, West takes us behind the scenes of his journey from call center operator to launching Amazon's first video platform, building Visa's PayPal competitor, and selling his startup to Target. He shares why innovation is a culture change first, not a technology challenge, and why executives must get their hands dirty. His honest assessment of what it takes to succeed in today's business landscape will transform how you think about innovation.

Who is West Stringfellow?

West Stringfellow is a serial innovator who has driven major transformations at Amazon, PayPal, Visa, and Target. He launched Amazon's first video product in 2006, built Visa's PayPal competitor, created PayPal's Visa competitor, and sold his startup to Target where he became VP of Innovation. Throughout his career, he's secured five patents and established himself as an authority on building scalable innovation processes that drive real business growth.

5 Key Takeaways

  1. Innovation is a culture change first, not a technology implementation - organizations must develop a growth mindset before focusing on technological transformation.
  2. "Rabbits" (Real Actual Businesses Built on Interesting Technology) are what VCs are seeking - focus on solving real customer problems with innovative technology in large, growing markets.
  3. By 2116, AI is projected to take all human jobs according to expert forecasts, but this creates unprecedented opportunities for entrepreneurs to build new solutions today.
  4. The key to building high-performing teams is hiring people better than yourself, setting clear expectations, and fighting to get them the resources they need to succeed.
  5. Everyone can innovate - it's simply introducing something new that solves a problem, and West believes making innovation education widely available can revitalize economies and democracy.

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