From Martial Arts at 13 to Million-Dollar Franchise: The Mindset That Changed Everything

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Discover the mindset secrets behind building a global fitness franchise! Devan Gonzalez reveals how martial arts transformed his leadership philosophy, why discipline beats motivation, and finding the right business partners. Learn how this CEO scaled from teenage martial arts instructor to leading Strive 11 International through unwavering focus on impact.

Devan shares insights on building a franchise without compromising values. His team rejects franchisees solely chasing profits, favoring those aligned with their mission of transformation. You'll learn strategies for showing up fully in business and family life, even during challenging periods.

Who is Devan Gonzalez?

Devan Gonzalez is the CEO of Strive 11 International, a fitness franchise built on discipline and purposeful impact. Beginning as a teenage martial arts instructor, he built a six-figure training business before launching a revolutionary gym model focused on physical and mental development. His leadership philosophy was forged through martial arts: facing challenges head-on rather than avoiding pain.

As host of the Mindset Cafe podcast and author of "Money, Muscle, Mindset," Devan mentors purpose-driven entrepreneurs worldwide. His approach centers on creating ripple effects of positive impact while maintaining alignment with core values over rapid growth. Despite significant challenges launching his franchise, his commitment to disciplined action has created a thriving business focused on transformation.

5 Key Takeaways

1. Discipline is a skill developed by doing what needs to be done when you don't want to do it - the foundation of fitness and business success.
2. When selecting partners or franchisees, prioritize value alignment and complementary strengths over quick growth.
3. True leadership requires empowering team members - if your team isn't succeeding, it reflects on your leadership.
4. Success requires intentional showing up - being fully engaged and giving 100% effort where you're focused.
5. Others' success serves as proof your goals are possible - limiting beliefs create artificial ceilings on potential.

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