How To Master The Art Of Sales To Attract Incredible Opportunities

What does it take to sell over $2 billion in real estate while building a boutique brokerage that thrives—even through the toughest markets? 

Welcome back to ep113 of Inspired To Invest with Scott Harris. To watch rather than listen, click here.

Scott Harris, founder of Magnetic Real Estate in New York City, to unpack his journey from starting out in rentals to becoming a top producer, investor, and now author of the upcoming book The Pursuit of Home.

Scott shares his unique perspective on the emotional side of real estate, the challenges of launching a brokerage, the lessons he’s learned as an investor, and why patience, mentorship, and compassion are the ultimate differentiators in this business.

Whether you’re a real estate professional, investor, or someone curious about how top agents stay relevant in a fast-changing market, this episode is packed with insights you don’t want to miss.

✨ What you’ll learn in this episode:

• How Scott carved out his space in New York’s competitive real estate market
• Why emotional intelligence is just as important as market knowledge
• The biggest challenges in running a brokerage (and how to overcome them)
• Scott’s personal approach to real estate investing—and the tax advantages pros often miss
• How to build trust and rapport with clients during stressful transactions
• The Magnetic Method: putting people first to close more deals
• Why financial freedom is a marathon, not a sprint—and how to stay the course
• Scott’s pearls of wisdom for agents and investors just starting out

⏱ Timestamps:
0:00 – Introduction to Scott Harris & Magnetic Real Estate
3:15 – How Scott got started in real estate at 28
6:40 – The emotional side of real estate & managing client stress
10:20 – Early career, rentals, and breaking into sales
15:05 – Transition to launching his own brokerage & staying competitive with video & social media
21:45 – Biggest challenges: delegation, team growth & recruitment
28:30 – Scott’s real estate investment journey: condos, funds, and New Orleans properties
34:50 – Market cycles, surprises, and lessons from short-term rentals
41:15 – Craziest stories from the field (co-ops, bylaws & board drama)
48:00 – How Scott’s team thrived in 2023–24 despite market challenges
52:15 – The Magnetic Method: why leading with inspiration matters
59:30 – Managing client expectations in shifting markets
1:05:00 – Scott’s journey toward financial freedom
1:12:15 – Pearls of wisdom for new agents & investors
1:18:00 – Inspirational quotes & Scott’s go-to mindset practices
1:22:00 – How to connect with Scott & learn more about The Pursuit of Home

Thank you to M1 Capital Connectors for bringing us this month’s episodes of “Inspired To Invest”.  If you’re an experienced real estate investor who needs support raising capital, find out how to raise your next $1 to $3 million dollars in the next 90 days. Learn more:
 

“Inspired to Invest” is proud to support the Beyond Success Program, a not-for-profit financial literacy program for students, launched by More To Give & MAK Investments. Find out more at @more2give.ca.

➕ Follow Serena Holmes for all things related to personal branding, business, real estate, investing, wealth (and more!). I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀

➕ Follow Serena Holmes for all things related to business, entrepreneurship, real estate, investing, wealth (and more!).  I'm on a mission to help others create wealth because "when you invest in yourself, the sky's the limit" 🚀 

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Attention Real Estate Investors! Raise your first (or next) $1-3 million in the next 90 days without relying on the bank, joint ventures, private lenders or cold calls. Learn more about this proven system!

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