What would you do if your access to credit suddenly ran dry?
Welcome back to ep97 of “Inspired To Invest” with Jay Conner.
To watch rather than listen, click here.
When the banks suddenly shut down Jay Conner's line of credit in January 2009 despite his perfect payment history and 800 credit score, he faced a crisis with two properties under contract and nowhere to turn for funding.
What happened next transformed his real estate business forever.
Rather than panicking, Jay asked himself a powerful question: "Who do I know that can help me with my problem?" That question led him to discover the world of private money and self-directed IRAs.
The timing couldn't have been more perfect—foreclosures were abundant, banks weren't lending, and individual investors were desperately seeking alternatives to volatile stock markets and low-yield CDs. By teaching people in his network about private lending opportunities rather than asking for money, Jay raised $2.15 million in just 90 days and tripled his business during one of the worst economic downturns in history.
What makes Jay's approach revolutionary is his servant-first mindset. "Desperation has a smell to it," he explains, which is why he never pitches deals or asks for money. Instead, he educates potential investors about private lending and self-directed IRAs—concepts 99% of people have never encountered—and allows them to express interest. When he has suitable opportunities, he simply makes "good news phone calls" informing investors he can now put their money to work.
Security remains paramount in Jay's system. Each private lender receives their own promissory note and recorded mortgage/deed of trust, maintaining loan-to-value ratios below 75% of after-repair value. This conservative approach has allowed him to raise $8.5 million and utilize $230 million in private capital by recycling funds across multiple deals over 14 years.
For those looking to implement similar strategies, Jay offers crucial red flags to watch for (like upfront application fees from supposed lenders) and emphasizes the importance of systems, software, and delegation. By becoming a "3D person" who can dictate, delegate, and disappear, he's reduced his weekly workload to under 10 hours while maintaining a thriving business.
Want to learn how to attract private money without begging or chasing? Visit jayconner.com/book to receive Jay's bestselling book "Where to Get the Money Now" for just the cost of shipping.
To connect with Jay, go to jayconner.com
Thank you to Executive Lens for bringing us this month’s episodes. To learn more about how to leverage compelling video content to build a powerful personal brand, go to executivelens.co
“Inspired to Invest” is proud to support the Beyond Success Program, a not-for-profit financial literacy program for students, launched by More To Give & MAK Investments. Find out more at @more2give.ca.
Thank you for tuning in - and join us again on Jun. 11 for our next episode!
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