Authentic Online Marketing with Ruthie Gray
Learn how to deliver your message and receive ROI for your women-owned business.
Episodes
Balancing family and work is a challenge many of us face, especially in the empty nest stage of life. How do you carve out time for your God-given passions while ensuring your family’s needs are met? In today’s episode of the Authentic Online Marketing podcast, Ruthie Gray and her insightful retreat staff discuss these questions.
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Knowing when it’s time to quit can be hard, right? Today, I’m sharing how I said goodbye to a season and how this decision unfolded over time. If you’re contemplating a pivotal shift or quitting something to start something new, this episode is for you.
Resources
Purchase your copy of 10x Is Easier Than 2x by Dan Su...
As an empty nest entrepreneur, setting goals is essential for sustained growth and achievement. But how do you effectively set goals that encompass both short-term wins and long-term aspirations, say, three to five-year goals? And as many of you know, most of our listeners are in the empty nest, meaning we’re fifties, sixties, even seventies. And I want to point out, you may not have heard this, ...
We’re thrilled to have Linda Goldfarb on the podcast with us to discuss how to leverage your podcasting personality. Linda is an award-winning podcast host, author, actress, and audiobook narrator, renowned for her expertise in creating engaging audio content. In this episode, we discuss the art of podcasting, starting with Linda’s journey from guest to host, and uncovering the pivotal role...
In our latest podcast episode about balancing writing and audience growth, I had the pleasure of welcoming Janet McHenry, a renowned national speaker and author of 27 inspiring books, including her latest release, “Praying Personalities.” Janet shared her invaluable insights on balancing the writing life with entrepreneurial endeavors.
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Today, we have the pleasure of conversing with Michelle Rayburn, an accomplished writer, podcaster, speaker, and author of several inspirational Christian living books. Known for her delightful sense of humor and knack for repurposing life’s challenges into teachable moments, Michelle joins host Ruthie to share her extensive experience in freelance writing, efficient work methods, and navigating ...
Today we’re covering the top 5 episodes from year 4 of the Authentic Online Marketing podcast! Each year we cover the top episodes that you all love the most. This year we covered so many wonderful topics like learning to say “no”, self-publishing tips, and online marketing tools for entrepreneurs.
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In today’s episode, we’re talking about effective email ideas and marketing strategies with special guest, Christa Hutchins from the Just One Simple Thing podcast. Ruthie and Christa discuss the importance of nurturing your audience through well-crafted emails, the pivotal role email plays compared to social media, and how consistent communication keeps you top of mind for your audience.
...Amy Debrucque joins us on the podcast today to discuss the struggles of entrepreneurial focus. Amy brings a wealth of experience and insight into the world of Christian entrepreneurship. She’s not only a confidence coach and author of “Embolden,” but also a speaker, cancer survivor, host of the Life on Purpose podcast, and co-creator of the Focus retreat. Her journey and dedication ar...
Everyone loves a good story, especially Instagram users browsing through their daily feeds. But here’s the catch: so many of us aren’t fully utilizing Instagram Stories. This episode is aimed at changing that. Here are 10 ways you can repurpose Instagram Stories by transforming them into valuable content across all of your neighborhoods — Reels, carousels, highlights, and even platfor...
For the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn to tailor your content strategy lik...
In this episode of the Authentic Online Marketing Podcast, I announce my decision to take an Instagram sabbatical for the entire month of April and only focusing on Instagram Stories.
But hear me out – this isn’t just about taking a break. It’s an intentional effort to explore the power of Instagram stories and share valuable story tricks of the trade ...
In this episode of Authentic Online Marketing, Ruthie talks with Suzanne, Cathy, and Jennifer about authentic Reels ideas that are unique to their message on Instagram. These Christian creatives shared their experiences with utilizing reels on Instagram to reach and authentically connect with their target audiences. Here are some key takeaways from our insightful conversation.
Are you leveraging SEO keywords in your Instagram strategy? In a recent podcast episode on Authentic Online Marketing, we discussed Instagram SEO Simplified: the increasing importance of SEO keywords over hashtags to boost your visibility and engagement on Instagram.
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Check out this article from SEO guru Neil Patel
On this episode of Authentic Online Marketing, Ruthie helps Jennifer explore her journey in pursuing speaking opportunities and how to pitch for podcasts. From overcoming overwhelm to identifying her podcast content, we dive into practical steps and valuable insights. Discover how to pitch yourself as a guest on other podcasts, find your core message, and connect with the right audience. Listen now for...
Do you have a new business or perhaps a newly revamped business, but not a website? You know you need one, but it’s just one more thing on the growing list of entrepreneurial duties, and somehow it always gets shoved to the back of the line. A one-page website might be the very thing you need to get started.
In this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience.
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Join the 5-day Instagram ...
In this episode, we’re thrilled to bring you an in-depth discussion on the 2024 Instagram trends, with my assistant, Sara Motes. This episode highlights the 2024 Instagram trends, including the domination of video content, the impact of short-lived content like Instagram stories, the growing significance of SEO over hashtags, the emergence of hybrid content incorporating AI, and the overarc...
Every once in a while you hear of an unexpected Christmas miracle. Three years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret.
Resources
Christmas gift idea: Ruthie’s book, Empty Nest Awakening
Check out Authentic Online Marketing School (Self-Paced)
...In the latest episode of the Authentic Online Marketing podcast, I had the pleasure of talking with Jennifer Sakata to discuss her journey in content creation, attracting followers, and building an email list on Instagram. Discover how she overcame creative overwhelm and found a balance in her weekly schedule, prioritizing writing above all. We discussed the challenges of perfectionism and the value of...
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