This week Heath Shearon, the Mayor of Insurance Town, sits down with his good friend Craig Bender, the visionary behind InsureU2. In this episode, Craig shares his journey from a big player in the paintball community as a young "kid" to a leader in the insurance industry. Discover how his unique approach to marketing and community building is reshaping the way insurance is perceived and practiced. Craig discusses the importance of authenticity in content creation, the power of community in driving industry change, and his vision for the future of insurance. He also opens up about his personal experiences, from his family's influence on his career to his innovative strategies for marketing and growth. Whether you're an industry veteran or new to the field, Craig's insights offer valuable lessons on leadership, resilience, and the art of building a lasting brand.
Chapters:
0:00 - 5:00- Introduction to Craig Bender
-Heath introduces Craig Bender and his accomplishments.
-Discussion on Craig's bi-coastal lifestyle and recent award.
5:01 - 15:00Early Beginnings and Family Influence
-Craig's introduction to the insurance industry through his family.
-The impact of his mother's career and his early experiences.
15:01 - 30:00- Marketing Innovation and Insure U2
-Craig's pivot to marketing and the creation of InsureU2.
-The philosophy behind the brand and its community focus.
30:01 - 45:00 Content Creation and Industry Impact
-Craig's approach to content creation and its influence on the industry.
-The importance of authenticity and consistency in marketing.
45:01 - 60:00 Future Vision and Community Building
-Craig's vision for the future of Insure U2 and the insurance industry.
-The role of community and collaboration in driving change.
Quotes:
"Unity is everything... it shows that we're all together and on the same page." - Craig Bender
"If I want something, I need money for it. How do you get money? You work." - Craig Bender
"The content is what's going to live forever... it's the message that I'm saying." - Craig Bender
"It's not about speed to market when you're building a longevity company." - Craig Bender
"I love insurance, but I also love seeing other people win." - Craig Bender
Tune in to hear more about Craig's inspiring journey and his plans for the future of the insurance industry. Don't miss out on the insights and strategies that can help you grow your own brand. Subscribe now for more episodes!
Sponsors:
Smart Choice Agents Program
Canopy Connect
Olde School Marketing
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