How Melon Local Became a Powerhouse for Insurance Marketing with Whitney Olson

In this episode of Founders Journey, Jeff sits down with Whitney Olson, co-founder and CEO of Melon Local, to unpack the story of how a boutique digital marketing agency became a trusted partner for some of the nation's top insurance agents. Whitney is joined by Senior Director of Paid Search, Megan, and Senior Director of Business Development, Katie Olson, to share how Melon Local turned a living-room startup into a 70-person team spending over $2.5 million a month on paid media.

Whitney shares how her background in hospitality and her husband’s experience as a top-producing insurance agent sparked the vision for Melon Local. With a deep focus on personalized service, data-driven paid search strategies, and agent-focused growth, Melon Local has built a name in the competitive insurance marketing space. This episode explores everything from early startup fears during the COVID pandemic to dominating the insurtech marketing landscape with organic SEO, review management, social media, and webinars.

Tune in to learn how Melon Local became a go-to growth engine for insurance agents—and why so many clients who leave end up coming back.

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Jeff Shi :

https://www.linkedin.com/in/jeffshiva/

Whitney Olson :

https://www.linkedin.com/in/whitney-green-olson-45161811a/

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