Intellicast
Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.
Episodes
August 12, 2025 • 28 mins
Intellicast is back with a brand-new episode covering the latest news from around the market research industry. Join Brian Peterson and Aron Wilson as they break down the latest headlines, including:
Decline in Forrester's Q2 revenue
Azure Knowledge rebrand to Matrix
Kantar and Cint expanding their partnership
How iOS 26 will hurt mobile polling and representative sample
A class-action privacy lawsuit against LiveRa...
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July 15, 2025 • 35 mins
The research world is never short on headlines, and this week’s Intellicast is proof.
Brian and Gabby return to break down the latest headlines from around the market research industry. Topping the list is a deep dive into the new whitepaper from Strat7, which compares synthetic data providers using real-world testing methods. The whitepaper finds that while synthetic data performs well on individual questions, it falls apart when...
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July 1, 2025 • 41 mins
What do car dealership surveys, goldfish, and chatbots have in common? They all come up in this episode of Intellicast, where Brian and Mary sit down with Lorin Drake, a Consumer Insights Strategist at Publix, to discuss all things respondent experience. It is a refreshingly honest discussion about what’s broken in the world of survey design—and how to potentially fix it.
The episode begins with Lorin delving into his background, ...
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June 9, 2025 • 33 mins
In this news-packed episode, Brian and Gabby break down the biggest happenings shaking up the market research space. Ipsos is expanding its European footprint with the proposed acquisition of the BVA Group, and AckWest continues its M&A spree, this time adding healthcare research firm Reckner to its growing roster. The industry is also seeing a wave of rebrands—Toluna is consolidating under one name, and Sympler now goes by “Okay, ...
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May 5, 2025 • 51 mins
Were you in Washington, DC, last week for IIeX? If not, our latest episode of Intellect has you covered! Brian Peterson and Matthew Alexander were in the nation’s capital for this year’s event and sat down to recap all the trends and topics.
Let’s dive into what the guys discussed:
Data Quality Takes Center Stage
One of the most talked-about issues this year was data quality, spurred on by the recent industry indictment. S...
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April 23, 2025 • 44 mins
In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges around fraud detection, insider manipul...
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April 9, 2025 • 26 mins
Welcome back to Intellicast! Joining Brian Peterson on today’s episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder.
The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended.
Next, Gabby and Abby discuss the overall tr...
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March 14, 2025 • 38 mins
Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world.
Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities ...
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February 24, 2025 • 36 mins
Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI.
Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going forward. They then touch ACKWEST's purchase of Precision Sample.
Next, the guys discus...
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January 21, 2025 • 24 mins
Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news.
Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a discount on your registration!
Startin...
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December 23, 2024 • 118 mins
Welcome back to Intellicast! We are putting the final touches on season seven. We want to thank all of you who tuned in this year; we really appreciate it.
In this year’s Best Of episode, we are going to revisit a few of our favorite interviews from 2024.
[0:54 Seconds] First up is Roddy Knowles, who made his return to the podcast after several years. He, Brian, and Matthew touched on his journey to dtect, as well as taking a dee...
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December 18, 2024 • 42 mins
Welcome back to Intellicast! In today's episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand.
Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO of Brandtrust, and Pal Afzelius, the CEO of Protobrand.
Since this was Pal's first a...
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November 22, 2024 • 35 mins
Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson.
Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for Thanksgiving dinner (or, in Gabby's case – Thanksgiving lunch).
After the Thanksgiv...
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November 11, 2024 • 31 mins
Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles.
Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to move over to dtect, a new data quality platform.
After getting the low down on dte...
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October 8, 2024 • 26 mins
Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry.
The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations.
Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos c...
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September 13, 2024 • 33 mins
Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry.
Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group.
Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-serv...
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August 27, 2024 • 48 mins
Welcome back to Intellicast! On today's episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more!
Kicking off the episode, Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 202...
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August 12, 2024 • 28 mins
Welcome back to Intellicast! On today's episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry.
Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflecting on lower AI valuations until a market leader emerges.
Next, they discuss the ...
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July 19, 2024 • 33 mins
Welcome back to Intellicast! In today's episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry.
Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to deliver richer, more actionable insights.
In the following story, Brian and Gabby discus...
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June 28, 2024 • 29 mins
Welcome back to Intellicast! In today's episode, Brian Peterson is joined by EMI's Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality.
The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Quality Pledge that some organizations have signed. The questions included:
Why is a co...
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