August 28, 2025 • 16 mins
In this special first-ever interview episode, Kelsey sits down with her older sister and role model mom, Alyssa Redfearn, to talk about the intentional choices that shape family culture. Alyssa—mom of four and co-founder of her family’s Wild Boys Sourdough Company—shares how she and her husband are raising kids with strong values around faith, hard work, and contribution.
You’ll hear how their family motto “Jesus has my back and I’ve got His” guides their kids’ personal faith, why they see work as a gift instead of a burden, and how entrepreneurship has become a hands-on way to teach accountability, teamwork, and generosity. From baking sourdough to delivering loaves around their neighborhood, Alyssa’s kids are learning real-world skills and discovering the joy of building something together.
Whether you’re looking for inspiration to define your own family culture, or just curious how another mom is approaching motherhood with intention, this episode will give you fresh ideas and encouragement.
Subscribe now, share this show with a mom friend, and join the conversation!
Local Utah County listeners can order Wild Boys Sourdough @wildboyssourdoughco
Connect with Kelsey:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kelsey Redd (00:10):
Hi friends, welcome back to Intentional Motherhood.
I'm your host, Kelsey Redd, astay at home mom with four
active little kids and a realmom always trying to learn from
those of you who are doing itbetter than I am. So today I
have a really special treat foryou. This is going to be our
(00:30):
first interview episode where Iam actually interviewing one of
my amazing mom role models andmy older sister, Alyssa Redfern,
who had all of her kids beforeme. Her oldest is 12 and her
youngest is just a few monthsolder than my oldest.
(00:51):
So I've been able to watch hergrow and develop as a mother and
to watch her children grow. Andshe's doing some amazing things
that I'm really excited to sharewith you. So let's get started.
We're going to dive over intothat interview. I'm super
(01:11):
excited for today's episodebecause I have my first podcast
guest.
It had to be none other than myolder sister, Alyssa, who has
led the way in her parenting andmothering journey with her kids,
and her family has done somereally amazing stuff that I'm
really excited to talk moreabout. Welcome, Melissa.
Alyssa Redfearn (01:32):
Hey, I'm so happy to be here. It's really
fun because Kelsey and I areonly a year apart. So for most
of our life it felt like we dideverything together. Went to
high school together, went tocollege together, got married
close to the same time, but justthe way life turns out, I had
four kids. Six months later shehas four kids, so we're doing
(01:53):
things in a long, long line kindof five years apart from each
other.
It feels really fun. To me, it'slike such a blessing because I
feel like I can have eight kids.I can still have babies in my
life even without having a bunchmore babies myself.
Kelsey Redd (02:06):
And this is something that I love to tell
moms to do, is to find theirrole model moms because it's so
helpful to have someone who'sjust a few years ahead of you in
the journey so that you can seewhat they're doing, see how
things are going, and learn fromtheir successes and their
failures of what you want to doas a parent. So Alyssa is
(02:26):
definitely one of those rolemodel moms for me, and something
that's really cool about herfamily is they have gotten
really into entrepreneurship.But before we get into that, I
wanna hear, Alyssa, what youwould say defines your family
culture?
Alyssa Redfearn (02:42):
Oh, that's so good. I feel like a few years
ago, I was listening to apodcast where a CEO type of guy
talked about how he had starteda company and something that was
top of their list important todo was create a company culture
both within the employee companybut also like a brand that their
customers would understandclearly. And you all know this,
(03:04):
you you love Cotopaxi because,you love Vivint because, you
love Patagonia because. We allhave our loyalty to brands. And
he said, one day I woke up andsaid, why does my family not
have a culture?
It's so important because it'sgonna happen either way. It's
just that your culture mightbecome video games because your
first kid got a video gameconsole or your culture might
(03:28):
become football because one kidhad an exceptional talent in
football. That culture will cometo you and that you have to be
so proactive. He said, as a CEO,this was like so important to
us. It will drive the directionof our company.
When I heard that, I was like,what is my family culture? I
don't know what my family brandis or family motto, whatever you
(03:48):
want to call it. So we've had afew over the years.
Kelsey Redd (03:53):
Yeah, so tell us how that has developed and where
are you at now?
Alyssa Redfearn (03:56):
I feel like it's very stage of life. If your
family motto is I can do toughthings, that's an amazing motto
for a family of young childrenwho can have a tantrum over
tying their shoes. It can alsobe something when you're not
making the teams you want tomake when you're a kind of
elementary school age kid. So inour family then, we've had the
(04:17):
motto, one of my favorites,Jesus has my back and I've got
his back.
Kelsey Redd (04:22):
I love that.
Alyssa Redfearn (04:23):
It's so fun because it kind of just reminds
us that, like, we have someonein our corner all the time. I
think that was something thatcame about as the kids started
leaving the house for school andfor teams and just you're at a
friend's house and you're notwith your mom, and that can feel
really weird when you're fiveand a half years old. And so
Jesus has your back and you'vegot his, you know, no one talks
(04:45):
bad about Jesus in our house, wesay.
Kelsey Redd (04:47):
I love that. So it sounds like the spirituality is
really important to you guys.
Alyssa Redfearn (04:53):
Yeah. We've always been really religiously
oriented. It's something thatgrounds us. It's something that
we're very well founded in. Webelong to a church community,
and we love that.
But more than that, we try tofoster this environment of I
have a one on one relationshipwith Jesus. Prayer can be really
important for our kids because Ithink there are things they
don't feel like they can say totheir siblings, they don't know
(05:15):
if their parents understand, andthere's someone they can talk to
every morning, every night,really any time.
Kelsey Redd (05:21):
So helping them to understand that they can build a
personal relationship that isprevalent in their life despite
any other relationship in theworld.
Alyssa Redfearn (05:29):
That feels really important to us just
because you always willexperience highs and lows with
your religious community or withyour parental and child
relationship, and you can getreally disillusioned by
different things. Feeling likeone on one, me and Jesus
connect, then that's importantto us.
Kelsey Redd (05:46):
I love that. So are there any other underlying
cultural definitions that youwould put on your family or what
are some of the principles thathave led you to create the
family culture you guys have?
Alyssa Redfearn (06:00):
So very early on, we started having a really
strong feeling about work andthe effect of work on our
children. We saw a problem inthe outside world and we saw a
problem inside our house andthat was a lack of work. And it
really started to stress me andKyle out as we looked around and
we thought, oh, this problemthat this friend of the family
(06:23):
is having originates from notknowing how to work. And my son
loses his mind when I tell himto clean his room because work
is so upsetting to him. And wejust decided we had to have this
rebrand of work.
That work was no longer dreaded,get it over with as fast as you
can. Work was this thing that wefelt like you found joy in, that
(06:45):
you gained self confidence in,that is actually internally
driven.
Kelsey Redd (06:50):
So how has that gone over? How has that
progressed from hating the workto because right now, you guys
are doing some really coolthings with actually a family
business that your kids areheavily involved in and I don't
want to get to that.
Alyssa Redfearn (07:04):
We always try to point out the well
roundedness of work. Forexample, when we bring up
chores, then we bring up why welove the chores. Someone says, I
don't wanna do the dishes. Thatis not an uncommon thing to hear
in our house even today. But Isay, isn't it so wonderful that
we pull clean dishes out of ourpantry?
That's amazing. I'm so happythat we're eating on real
(07:26):
plates. And so this is justsomething that we try to present
is like, I love having a cleanhouse. At home, we try to
present work as see thisbeautiful life that we live and
how we say, I'm grateful for myhome in our prayers, how we say,
I'm grateful for my clothes andmy warm bed. These are things
that don't just come to us.
We contribute to them. We bringthem in our lives. We are part
(07:49):
of why are we have a warm roofover our head. They're
Kelsey Redd (07:53):
they have to work for what they have, and they
take some accountability for it.
Alyssa Redfearn (07:56):
Yeah. And that they contribute. And I honestly
think that that's something thatresonates with kids. Nowadays, I
feel like people are saying kidsdon't wanna contribute. I think
they like contributing.
Kelsey Redd (08:07):
That's amazing. So tell us about the business that
you guys have started and how ithas come to be what it is.
Alyssa Redfearn (08:15):
So the Wild Boys Sourdough Company, as it is
officially named as of a couplemonths ago, is a sourdough bread
company that our family startedjust about a year and a half
ago. My husband was one of thosequintessential sourdough making
people of the COVID era, and heworked on a recipe. He loves
cooking generally. He worked ona recipe for about two or three
(08:36):
years before he had a dough thathe was ready to call our
everyday dough. And thatsourdough recipe became just
every morning he made a loaf ofsourdough and our family would
eat it.
We loved homemade bread. Weconverted to only homemade
bread. We loved it. Our secondson William really wanted to
make some money for the summer.He just was saving up for a bike
(08:57):
or something like that.
And my husband said, well, if wedouble my sourdough recipe, you
will take one loaf of sourdougharound the neighborhood and ask
for $5 for it and I will makethe other one for our family. So
William started doing this. Heinstantly was making tons of
tons of money. The other kids ofthe family were jealous because
here they are selling candy barsfor 25¢ and William is making
(09:20):
like a $100 in, like, a month.And so we realized that people
really liked it, and ourneighbors were really receptive,
really, really sweet, and evensaid things like, finally, a kid
shows up with something I want.
And that kind of surprised usbecause I laugh because I have
bought a rock for $3 from aneighbor child. Like, we all
know we're just doing this to benice to the kids and teach them
(09:44):
entrepreneurship and teach themwork.
Kelsey Redd (09:46):
But now your family's actually providing some
value to the neighbors.
Alyssa Redfearn (09:49):
But someone said thank you for finally
sending them around withsomething I actually would like
to have in my house. And so,anyways, so after William had
made like a $100, we said, yougotta share the wealth with the
rest of the brothers. So westarted letting everyone take
turns. And we started by takingturns with one loaf a day, and
then it was two, and then it wasthree. Now, we have regular
(10:11):
subscribers.
They buy bread one to two timesa week. We always deliver it
same day it was baked. We'vetried to develop a little bit of
a brand. We're getting, like,kinda new with that. But, yeah,
the kids have done things likethey had each had $200 to spend
when we were on vacation, whichis mind blowing to me.
I never had $200 in my life.They have bought new dirt biking
(10:35):
gear, radios, and lights, andjust stuff that it's kind of
luxury items. We can't affordall that stuff normally, but
because they're working, theycan go buy a fancy light for
their helmet.
Kelsey Redd (10:47):
Wow. So it sounds like when they're the ones
working for the money, earningthe money, choosing what they
pay for, they probably have ahigh level of investment in what
they're paying for and the workthat you guys are doing.
Alyssa Redfearn (11:00):
Yeah. We've tried a lot of different things.
Sometimes we'll save up for afamily thing together, and every
single shift they do, they don'tget paid for. They just know we
all get a trip to Hawaii at theend of this. That is one of the
hardest ones to tell your kid, Ineed you to go out and do this
work, you just have to trust methat there's a reward at the
end.
That's challenging. We've made ashift. One thing we do now is
(11:23):
that they get a salary everyweekend.
Kelsey Redd (11:25):
Oh, wow.
Alyssa Redfearn (11:25):
Every loaf of bread you deliver, you get a
dollar. And on Saturday, you'regetting 5 to $12.
Kelsey Redd (11:31):
Wow.
Alyssa Redfearn (11:32):
And then additionally, we say there's
money so that we can go on avacation this summer.
Kelsey Redd (11:39):
So have there been any challenges or maybe failures
along the way that you guys havelearned from? What have what
lessons have you guys learnedfrom this? It's hard to say.
Alyssa Redfearn (11:52):
The thing is is that neither my husband or I are
entrepreneurs by career. Sowe're definitely learning along
with the kids. And even thoughwe act as if we're the experts
because we have a little moreworld knowledge than our
children, we are also very newat this. So, of the challenges
have been making companydecisions. Another challenge is
(12:14):
just kind of your typical, it'sthe end of a long day.
I don't feel like working. Andmy mom is telling me I have to
go sell this bread.
Kelsey Redd (12:22):
Yeah.
Alyssa Redfearn (12:23):
Which to me is such a valuable lesson because
as a mom, I don't know how manyminutes I have that I'm like, I
do not feel like driving to thisgymnastics practice. I do not
feel like doing these dishes orcooking this meal. And I kind of
But do it anyway. Yeah. I'mmoping it for a second and then
say, well, doing it anyways.
Kelsey Redd (12:41):
So how do you feel like having this business and
having this just overall familyvalue of entrepreneurship and
work and taking accountabilityfor earning and saving and
buying things has translated toyour family relationships,
sibling relationships even?
Alyssa Redfearn (12:58):
So previous to this family bread company, our
kids would try to earn money invarious ways. Henry's selling
sodas at the park, William's gota lemonade stand, Noah's trying
to fix up a bike or something tosell on KSL. Once we joined in
one uniform company, it helpedus understand how different
people bring different skills tothe board. William is a great
(13:20):
baker. He always makes the bestdough.
His brothers don't seem to do aswell with that. And in
sourdough, it matters. You wantgood dough. Henry has amazing
client relations. All of ourregulars, our weekly
subscribers, Henry brought themon.
Do you want me to bring you aloaf every Wednesday? He's so
good. He's so chill. Anyways,it's just everyone's realizing
(13:41):
that people bring differentskills, and so they're good at
specializing. And they're goodat realizing that, oh, my
brother is good at something.
I thought I was the best ateverything. He actually is good
at something that I'm not greatat.
Kelsey Redd (13:52):
So they're learning to respect each other's
differences and and skills.
Alyssa Redfearn (13:56):
Definitely. The other thing is that because I
always insist that we havefamily goals, then we all know
that we're in it for one thing.So they all realize kind of what
looking at the same goal means,which is not something that's
ever happened because they allhave different interests.
Kelsey Redd (14:15):
It kind of brings it full circle back to what you
started saying with, Jesus hasyour back, but now you've
introduced this concept of wehave our family's back and we're
a team and we're always workingto reach a family goal.
Alyssa Redfearn (14:28):
Yeah. It's definitely bonded us a lot more
as a family. It's also a awesomeexcuse to just spend time
together. It's this thing thatkind of makes us touch base with
each other, like, four times aday.
Kelsey Redd (14:39):
Interesting. Becomes an anchor.
Alyssa Redfearn (14:43):
Yeah. So one really cool aspect, my kids all
of a sudden started thinking ofother people, like, I think this
person would like a loaf ofbread, and it doesn't seem like
they're able to buy it forwhatever reason. Do you mind if
we just give it to them forfree? My husband and I weren't
planning on introducing acharitable arm to our company.
We feel like we're doing a lotof charity because my husband
(15:05):
and I are spending a lot of timeand money that we're not getting
paid for.
It was our kids who thought,like, I just wanna give this one
to so and so for free, or I knowthat so and so had a doctor's
visit this week or whatever. Andso it started becoming this
thing where they were the oneswho were coming up with
charitable things to do with ourcompany. They haven't yet
(15:26):
reached the point where theyactually wanna donate their
money, but they are thinking oflike, oh, I don't mind if we
give this one away for free,even though we could make $5.
Kelsey Redd (15:34):
Wow. That's amazing. That's probably
something that you didn't evenforesee when you were doing all
this, but it's just a silverlining.
Alyssa Redfearn (15:41):
Yeah. It's awesome. Kids will surprise you
in really, really great ways.
Kelsey Redd (15:45):
I love that. Thanks so much for sharing this
experience. I love that, it'ssomething kinda unique that your
family does, and I think it'sand I feel like family cultures
can be anything you want, and itis cool to see something outside
of the box like this. Where canpeople go if they wanted to see
(16:05):
more of your business and learnmore about your family?
Alyssa Redfearn (16:08):
You're so kind. Our Instagram handle is wild
boys co. We have pictures of ourbread. We have pictures of our
boys. We deliver actually tomultiple cities.
We have like Alpine people, ourarea in Cedar Hills and Linden
people. And so we just dodifferent days. You can DM us
and get a fresh loaf ofsourdough.
Kelsey Redd (16:30):
That's so cool. Thanks for sharing. And it's
been a pleasure talking to youon our podcast today.
Alyssa Redfearn (16:35):
Hey, thanks for having me.
Hi friends, welcome back to Intentional Motherhood.
I'm your host, Kelsey Redd, astay at home mom with four
active little kids and a realmom always trying to learn from
those of you who are doing itbetter than I am. So today I
have a really special treat foryou. This is going to be our
(00:30):
first interview episode where Iam actually interviewing one of
my amazing mom role models andmy older sister, Alyssa Redfern,
who had all of her kids beforeme. Her oldest is 12 and her
youngest is just a few monthsolder than my oldest.
(00:51):
So I've been able to watch hergrow and develop as a mother and
to watch her children grow. Andshe's doing some amazing things
that I'm really excited to sharewith you. So let's get started.
We're going to dive over intothat interview. I'm super
(01:11):
excited for today's episodebecause I have my first podcast
guest.
It had to be none other than myolder sister, Alyssa, who has
led the way in her parenting andmothering journey with her kids,
and her family has done somereally amazing stuff that I'm
really excited to talk moreabout. Welcome, Melissa.
Alyssa Redfearn (01:32):
Hey, I'm so happy to be here. It's really
fun because Kelsey and I areonly a year apart. So for most
of our life it felt like we dideverything together. Went to
high school together, went tocollege together, got married
close to the same time, but justthe way life turns out, I had
four kids. Six months later shehas four kids, so we're doing
(01:53):
things in a long, long line kindof five years apart from each
other.
It feels really fun. To me, it'slike such a blessing because I
feel like I can have eight kids.I can still have babies in my
life even without having a bunchmore babies myself.
Kelsey Redd (02:06):
And this is something that I love to tell
moms to do, is to find theirrole model moms because it's so
helpful to have someone who'sjust a few years ahead of you in
the journey so that you can seewhat they're doing, see how
things are going, and learn fromtheir successes and their
failures of what you want to doas a parent. So Alyssa is
(02:26):
definitely one of those rolemodel moms for me, and something
that's really cool about herfamily is they have gotten
really into entrepreneurship.But before we get into that, I
wanna hear, Alyssa, what youwould say defines your family
culture?
Alyssa Redfearn (02:42):
Oh, that's so good. I feel like a few years
ago, I was listening to apodcast where a CEO type of guy
talked about how he had starteda company and something that was
top of their list important todo was create a company culture
both within the employee companybut also like a brand that their
customers would understandclearly. And you all know this,
(03:04):
you you love Cotopaxi because,you love Vivint because, you
love Patagonia because. We allhave our loyalty to brands. And
he said, one day I woke up andsaid, why does my family not
have a culture?
It's so important because it'sgonna happen either way. It's
just that your culture mightbecome video games because your
first kid got a video gameconsole or your culture might
(03:28):
become football because one kidhad an exceptional talent in
football. That culture will cometo you and that you have to be
so proactive. He said, as a CEO,this was like so important to
us. It will drive the directionof our company.
When I heard that, I was like,what is my family culture? I
don't know what my family brandis or family motto, whatever you
(03:48):
want to call it. So we've had afew over the years.
Kelsey Redd (03:53):
Yeah, so tell us how that has developed and where
are you at now?
Alyssa Redfearn (03:56):
I feel like it's very stage of life. If your
family motto is I can do toughthings, that's an amazing motto
for a family of young childrenwho can have a tantrum over
tying their shoes. It can alsobe something when you're not
making the teams you want tomake when you're a kind of
elementary school age kid. So inour family then, we've had the
(04:17):
motto, one of my favorites,Jesus has my back and I've got
his back.
Kelsey Redd (04:22):
I love that.
Alyssa Redfearn (04:23):
It's so fun because it kind of just reminds
us that, like, we have someonein our corner all the time. I
think that was something thatcame about as the kids started
leaving the house for school andfor teams and just you're at a
friend's house and you're notwith your mom, and that can feel
really weird when you're fiveand a half years old. And so
Jesus has your back and you'vegot his, you know, no one talks
(04:45):
bad about Jesus in our house, wesay.
Kelsey Redd (04:47):
I love that. So it sounds like the spirituality is
really important to you guys.
Alyssa Redfearn (04:53):
Yeah. We've always been really religiously
oriented. It's something thatgrounds us. It's something that
we're very well founded in. Webelong to a church community,
and we love that.
But more than that, we try tofoster this environment of I
have a one on one relationshipwith Jesus. Prayer can be really
important for our kids because Ithink there are things they
don't feel like they can say totheir siblings, they don't know
(05:15):
if their parents understand, andthere's someone they can talk to
every morning, every night,really any time.
Kelsey Redd (05:21):
So helping them to understand that they can build a
personal relationship that isprevalent in their life despite
any other relationship in theworld.
Alyssa Redfearn (05:29):
That feels really important to us just
because you always willexperience highs and lows with
your religious community or withyour parental and child
relationship, and you can getreally disillusioned by
different things. Feeling likeone on one, me and Jesus
connect, then that's importantto us.
Kelsey Redd (05:46):
I love that. So are there any other underlying
cultural definitions that youwould put on your family or what
are some of the principles thathave led you to create the
family culture you guys have?
Alyssa Redfearn (06:00):
So very early on, we started having a really
strong feeling about work andthe effect of work on our
children. We saw a problem inthe outside world and we saw a
problem inside our house andthat was a lack of work. And it
really started to stress me andKyle out as we looked around and
we thought, oh, this problemthat this friend of the family
(06:23):
is having originates from notknowing how to work. And my son
loses his mind when I tell himto clean his room because work
is so upsetting to him. And wejust decided we had to have this
rebrand of work.
That work was no longer dreaded,get it over with as fast as you
can. Work was this thing that wefelt like you found joy in, that
(06:45):
you gained self confidence in,that is actually internally
driven.
Kelsey Redd (06:50):
So how has that gone over? How has that
progressed from hating the workto because right now, you guys
are doing some really coolthings with actually a family
business that your kids areheavily involved in and I don't
want to get to that.
Alyssa Redfearn (07:04):
We always try to point out the well
roundedness of work. Forexample, when we bring up
chores, then we bring up why welove the chores. Someone says, I
don't wanna do the dishes. Thatis not an uncommon thing to hear
in our house even today. But Isay, isn't it so wonderful that
we pull clean dishes out of ourpantry?
That's amazing. I'm so happythat we're eating on real
(07:26):
plates. And so this is justsomething that we try to present
is like, I love having a cleanhouse. At home, we try to
present work as see thisbeautiful life that we live and
how we say, I'm grateful for myhome in our prayers, how we say,
I'm grateful for my clothes andmy warm bed. These are things
that don't just come to us.
We contribute to them. We bringthem in our lives. We are part
(07:49):
of why are we have a warm roofover our head. They're
Kelsey Redd (07:53):
they have to work for what they have, and they
take some accountability for it.
Alyssa Redfearn (07:56):
Yeah. And that they contribute. And I honestly
think that that's something thatresonates with kids. Nowadays, I
feel like people are saying kidsdon't wanna contribute. I think
they like contributing.
Kelsey Redd (08:07):
That's amazing. So tell us about the business that
you guys have started and how ithas come to be what it is.
Alyssa Redfearn (08:15):
So the Wild Boys Sourdough Company, as it is
officially named as of a couplemonths ago, is a sourdough bread
company that our family startedjust about a year and a half
ago. My husband was one of thosequintessential sourdough making
people of the COVID era, and heworked on a recipe. He loves
cooking generally. He worked ona recipe for about two or three
(08:36):
years before he had a dough thathe was ready to call our
everyday dough. And thatsourdough recipe became just
every morning he made a loaf ofsourdough and our family would
eat it.
We loved homemade bread. Weconverted to only homemade
bread. We loved it. Our secondson William really wanted to
make some money for the summer.He just was saving up for a bike
(08:57):
or something like that.
And my husband said, well, if wedouble my sourdough recipe, you
will take one loaf of sourdougharound the neighborhood and ask
for $5 for it and I will makethe other one for our family. So
William started doing this. Heinstantly was making tons of
tons of money. The other kids ofthe family were jealous because
here they are selling candy barsfor 25¢ and William is making
(09:20):
like a $100 in, like, a month.And so we realized that people
really liked it, and ourneighbors were really receptive,
really, really sweet, and evensaid things like, finally, a kid
shows up with something I want.
And that kind of surprised usbecause I laugh because I have
bought a rock for $3 from aneighbor child. Like, we all
know we're just doing this to benice to the kids and teach them
(09:44):
entrepreneurship and teach themwork.
Kelsey Redd (09:46):
But now your family's actually providing some
value to the neighbors.
Alyssa Redfearn (09:49):
But someone said thank you for finally
sending them around withsomething I actually would like
to have in my house. And so,anyways, so after William had
made like a $100, we said, yougotta share the wealth with the
rest of the brothers. So westarted letting everyone take
turns. And we started by takingturns with one loaf a day, and
then it was two, and then it wasthree. Now, we have regular
(10:11):
subscribers.
They buy bread one to two timesa week. We always deliver it
same day it was baked. We'vetried to develop a little bit of
a brand. We're getting, like,kinda new with that. But, yeah,
the kids have done things likethey had each had $200 to spend
when we were on vacation, whichis mind blowing to me.
I never had $200 in my life.They have bought new dirt biking
(10:35):
gear, radios, and lights, andjust stuff that it's kind of
luxury items. We can't affordall that stuff normally, but
because they're working, theycan go buy a fancy light for
their helmet.
Kelsey Redd (10:47):
Wow. So it sounds like when they're the ones
working for the money, earningthe money, choosing what they
pay for, they probably have ahigh level of investment in what
they're paying for and the workthat you guys are doing.
Alyssa Redfearn (11:00):
Yeah. We've tried a lot of different things.
Sometimes we'll save up for afamily thing together, and every
single shift they do, they don'tget paid for. They just know we
all get a trip to Hawaii at theend of this. That is one of the
hardest ones to tell your kid, Ineed you to go out and do this
work, you just have to trust methat there's a reward at the
end.
That's challenging. We've made ashift. One thing we do now is
(11:23):
that they get a salary everyweekend.
Kelsey Redd (11:25):
Oh, wow.
Alyssa Redfearn (11:25):
Every loaf of bread you deliver, you get a
dollar. And on Saturday, you'regetting 5 to $12.
Kelsey Redd (11:31):
Wow.
Alyssa Redfearn (11:32):
And then additionally, we say there's
money so that we can go on avacation this summer.
Kelsey Redd (11:39):
So have there been any challenges or maybe failures
along the way that you guys havelearned from? What have what
lessons have you guys learnedfrom this? It's hard to say.
Alyssa Redfearn (11:52):
The thing is is that neither my husband or I are
entrepreneurs by career. Sowe're definitely learning along
with the kids. And even thoughwe act as if we're the experts
because we have a little moreworld knowledge than our
children, we are also very newat this. So, of the challenges
have been making companydecisions. Another challenge is
(12:14):
just kind of your typical, it'sthe end of a long day.
I don't feel like working. Andmy mom is telling me I have to
go sell this bread.
Kelsey Redd (12:22):
Yeah.
Alyssa Redfearn (12:23):
Which to me is such a valuable lesson because
as a mom, I don't know how manyminutes I have that I'm like, I
do not feel like driving to thisgymnastics practice. I do not
feel like doing these dishes orcooking this meal. And I kind of
But do it anyway. Yeah. I'mmoping it for a second and then
say, well, doing it anyways.
Kelsey Redd (12:41):
So how do you feel like having this business and
having this just overall familyvalue of entrepreneurship and
work and taking accountabilityfor earning and saving and
buying things has translated toyour family relationships,
sibling relationships even?
Alyssa Redfearn (12:58):
So previous to this family bread company, our
kids would try to earn money invarious ways. Henry's selling
sodas at the park, William's gota lemonade stand, Noah's trying
to fix up a bike or something tosell on KSL. Once we joined in
one uniform company, it helpedus understand how different
people bring different skills tothe board. William is a great
(13:20):
baker. He always makes the bestdough.
His brothers don't seem to do aswell with that. And in
sourdough, it matters. You wantgood dough. Henry has amazing
client relations. All of ourregulars, our weekly
subscribers, Henry brought themon.
Do you want me to bring you aloaf every Wednesday? He's so
good. He's so chill. Anyways,it's just everyone's realizing
(13:41):
that people bring differentskills, and so they're good at
specializing. And they're goodat realizing that, oh, my
brother is good at something.
I thought I was the best ateverything. He actually is good
at something that I'm not greatat.
Kelsey Redd (13:52):
So they're learning to respect each other's
differences and and skills.
Alyssa Redfearn (13:56):
Definitely. The other thing is that because I
always insist that we havefamily goals, then we all know
that we're in it for one thing.So they all realize kind of what
looking at the same goal means,which is not something that's
ever happened because they allhave different interests.
Kelsey Redd (14:15):
It kind of brings it full circle back to what you
started saying with, Jesus hasyour back, but now you've
introduced this concept of wehave our family's back and we're
a team and we're always workingto reach a family goal.
Alyssa Redfearn (14:28):
Yeah. It's definitely bonded us a lot more
as a family. It's also a awesomeexcuse to just spend time
together. It's this thing thatkind of makes us touch base with
each other, like, four times aday.
Kelsey Redd (14:39):
Interesting. Becomes an anchor.
Alyssa Redfearn (14:43):
Yeah. So one really cool aspect, my kids all
of a sudden started thinking ofother people, like, I think this
person would like a loaf ofbread, and it doesn't seem like
they're able to buy it forwhatever reason. Do you mind if
we just give it to them forfree? My husband and I weren't
planning on introducing acharitable arm to our company.
We feel like we're doing a lotof charity because my husband
(15:05):
and I are spending a lot of timeand money that we're not getting
paid for.
It was our kids who thought,like, I just wanna give this one
to so and so for free, or I knowthat so and so had a doctor's
visit this week or whatever. Andso it started becoming this
thing where they were the oneswho were coming up with
charitable things to do with ourcompany. They haven't yet
(15:26):
reached the point where theyactually wanna donate their
money, but they are thinking oflike, oh, I don't mind if we
give this one away for free,even though we could make $5.
Kelsey Redd (15:34):
Wow. That's amazing. That's probably
something that you didn't evenforesee when you were doing all
this, but it's just a silverlining.
Alyssa Redfearn (15:41):
Yeah. It's awesome. Kids will surprise you
in really, really great ways.
Kelsey Redd (15:45):
I love that. Thanks so much for sharing this
experience. I love that, it'ssomething kinda unique that your
family does, and I think it'sand I feel like family cultures
can be anything you want, and itis cool to see something outside
of the box like this. Where canpeople go if they wanted to see
(16:05):
more of your business and learnmore about your family?
Alyssa Redfearn (16:08):
You're so kind. Our Instagram handle is wild
boys co. We have pictures of ourbread. We have pictures of our
boys. We deliver actually tomultiple cities.
We have like Alpine people, ourarea in Cedar Hills and Linden
people. And so we just dodifferent days. You can DM us
and get a fresh loaf ofsourdough.
Kelsey Redd (16:30):
That's so cool. Thanks for sharing. And it's
been a pleasure talking to youon our podcast today.
Alyssa Redfearn (16:35):
Hey, thanks for having me.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Herd with Colin Cowherd
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.