November 19, 2024 • 33 mins
Unlock the secrets to boosting your business’s online presence without relying solely on social media, as we bring you insights from Christopher Sill, our expert in lead generation and traffic. Ever wondered how SEO and paid ads could revolutionize your marketing strategy? Discover the transformative potential of these tools to make your business more discoverable and connect with a wider audience, even in a rapidly changing digital landscape influenced by AI and innovations like ChatGPT.
Christopher shares his two decades of digital marketing experience, revealing real-world examples like boosting leads for a handmade jewelry business by strategically using SEO and targeted ads. We dissect common pitfalls businesses face in navigating SEO and paid advertising, emphasizing the importance of truly understanding your target market. Through this enlightening discussion, learn how to track results and optimize your marketing campaigns to avoid costly mistakes and achieve sustainable growth.
Finally, we explore the magic of meaningful marketing versus quick fixes, stressing the value of aligning your efforts across platforms for long-term audience engagement. Whether you’re a seasoned marketer or just starting out, our conversation offers valuable guidance on selecting the right strategies and partnering with experienced professionals to scale your business. Don’t miss out on the upcoming milestone episode, where spontaneous insights often lead to the most engaging discussions. Subscribe now to stay ahead with the Intuitive Marketing Podcast.
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Have you ever said to yourself I just want more
people to find me without havingto be on social media 24 seven?
If yes, this episode is for you.
Today I'm sitting down withChristopher Sill, the lead
generation and trafficspecialist we work with at the
Intuitive Marketing Collective,to help you understand if you're
ready to explore either SEO,which is search engine
optimization, or paid ads tobring more targeted traffic to
(00:24):
your offers and website.
If it's been on your mind, Ithink you will be pleasantly
surprised that it could be a lotmore approachable than you were
expecting.
Speaker 2 (00:33):
Hey there friends.
Speaker 1 (00:34):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead, I'm Meg, and thisis Chelsea, your new biz
besties.
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:55):
Are you feeling lost or overwhelmed, Maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, Ten years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
(01:16):
grow towards a six or evenseven-figure business in a way
that won't make you cringe.
Speaker 1 (01:19):
We're actually here to help you bring the magic back
into your marketing.
Speaker 2 (01:22):
Because marketing should feel good, not gross.
Bring the magic back into yourmarketing.
Speaker 1 (01:26):
Because marketing should feel good, not gross.
Grab your favorite drink, getcomfy and let's get started.
Before we jump into the meat oftoday's episode and bring
Christopher on, I want to justgive a little context around why
we're talking about finding newways of driving traffic to your
offers or generating new leads.
So here at the agency IntuitiveMarketing Collective, we are
growing into a full-serviceagency for businesses and brands
(01:46):
that want to really scale andexpand sustainably, and part of
that missing piece for manyclients is how to solve this
problem of getting more eyeballson your work.
And so the way that we teachthe intuitive marketing
framework is that there are fivephases.
It starts with clarity, youmove to embodiment, magnetism,
repetition and then finallyexpansion.
(02:08):
Now I often caution people fromfocusing on the expansion type
activities before the otherphases have been developed and
proven in your business, because, honestly, if you haven't
proven that you can get someonein your warm market who already
knows, likes and trusts you tobuy an offer and have a good
experience, then it's justgetting more eyeballs is not
really the solution.
(02:28):
In fact, on episode five ofthis episode podcast, I talked
about how you can identify ifyou have an offer problem, a
messaging problem or a trafficproblem.
So if you're clear that youroffers and messaging are working
, it really is time to increaseyour traffic.
But then how you do that opensup a whole new can of worms, if
you will.
So you can focus on growingyour audience through an
(02:49):
awareness platform like TikTok,or launch a YouTube channel,
step into a campaign of gettingbooked on other people's
podcasts there's so manydifferent ways or you could
start looking at moretraditional advertising methods
that get you in front of atarget audience that wants what
you have.
So then, there are really twobig questions to ask yourself if
you're at this point in yourbusiness.
(03:10):
One, which method of paidadvertising is going to be most
effective for you, and you mightnot know.
And then two is who the heckcan you trust in this space?
Because it just seems likethere's so many people saying
they do SEO, they do ads.
You can go on Fiverr, you cango on Upwork.
How do you know that the personthat you're going to hire has
your best interest in mind?
So today I'm going to bechatting with Christopher Sill,
(03:33):
who handles all of our in-houseand client work around SEO and
paid ads.
He also happens to be one of mybest friends.
I wish we lived next door sothat my husband and Chris and
his wife we could all sit downand have dinner more often.
I've known him, actually, sinceback in my lawyer days in
Portland Maine.
I remember sitting down andhaving some good entrepreneurial
buddy chats at some of ourfavorite coffee shops in
(03:55):
Portland.
He's definitely someone who Itrust I have that like and trust
factor and he explains thingsin a way that my brain
understands, when it comes tothis, what can feel complicated?
So, christopher, now that I'vepumped you up, can you just
share a little bit about yourbackground and how you got into
this work that you do now?
Speaker 3 (04:15):
Sure, yeah, thanks for having me.
Glad we could do this together.
Yeah, yeah, I've been in theindustry, the web development
and digital marketing space.
Oh gosh, probably 20 years now.
Speaker 1 (04:27):
I was going to say, yeah, a little bit.
Speaker 3 (04:29):
Yeah, and I have owned a couple of agencies and
mainly focused on branding andwhere we would build out a brand
to attract clients, but wereally didn't use any
traditional paid ads or SEO togenerate traffic.
And as I got a couple of yearsago, as I got more in depth and
(04:52):
looking for ways to help clients, I saw a real need and really
saw a lot of misinformation outthere about what SEO and PPC can
do for people and what are thethings that you, what are the
things that you really need tohave in place for it to be
effective.
And that's what I'm about.
(05:14):
I'm.
I love helping people findtheir people and that's my
passion.
Speaker 1 (05:19):
So yeah, and I think that makes sense, helping people
find their people, because forall of the clients that we work
with, if they have a good offer,there's someone who wants it
right.
There's someone who wants thatmethod of coaching or therapy or
crystals or differentbusinesses that we work with.
But it's like that constantfeeling like you're banging your
head against a wall, justposting, posting, but like how
(05:41):
are new people going to actuallyfind my business?
And I think many businessesrely on that organic social
media and email marketing and wedo that at the agency.
Having that in place is so goodto make sure that you're
building good relationships withthe people already in your
audience, but for an offerthat's already finding some
success, maybe you've launchedto your email list or you've had
(06:03):
some people buying off ofsocial media.
Like why might someone considerinvesting?
Because, as small businessowners, we all got to think
about like where are we puttingour money?
So why would someone considerinvesting in SEO or paid
advertising for their business?
Speaker 3 (06:18):
That's a good question.
To make it simple or give you asimple, quick answer organic
social media and email are greatbecause you got to nurture your
audience.
They can also grow yourbusiness.
They're part of the puzzle inyour marketing.
Think of SEO or PPC ads as away to tap into a bigger pool,
(06:41):
and that's what we do.
We try to help people find.
People are usually looking foryour service, especially if you
have a good service, and what wedo is basically SEO will help
you get found.
When those people are searchingon Google or search engines,
(07:02):
and and paid ads let you putyour offer right in front of
them right away.
So let's say you really want tobuild your email.
A great way to build your emaillist is to use paid ads to
bring your offer in front ofthose people.
So whether they buy or theydon't buy, you're still
(07:23):
collecting an asset that you canuse and nurture for when
they're ready to buy, and thensometimes, most of the time,
it's good for direct sales.
So you're directly hitting amarket and now you're not just
relying on your small circle ofcontact.
Speaker 1 (07:40):
I love that and I think it's so true Like we have
our own buying and researchingbehaviors, right, If I want to
learn how to do something or Iwant to find someone in my local
area who offers something, I goto Google.
If you just think about yournormal behaviors, yes, there are
probably segments of people whogo to TikTok first or they go
to YouTube first, but I thinkgoing to a search engine and
(08:03):
ranking in the top like I'm sureeverybody wants to be top
number one listing, but evenjust like ranking towards the
top that's got to be huge foryou and then having the ads
target people who are reallylooking for what you have.
Speaker 3 (08:15):
Yeah, and to add to that, we're on the cutting edge.
The landscape of search is nowchanging, yeah, at astronomical
rate.
It's all about AI and largelanguage models, not to be too
technical, but chat, gpt is nowbecoming a search engine.
Speaker 2 (08:34):
So what we?
Speaker 3 (08:34):
do is we help businesses rank well in those
spaces.
So, whether you see Google anda lot of people are just now
starting to ask questions aboutit.
So now's the time, just a greatopportunity to really structure
what you have so that it getspicked up by things like chat,
gpt.
Speaker 1 (08:55):
So fascinating.
Like everything is constantlychanging, it is.
It is so let's talk throughlike a real world example where
you have used with a client SEOand or paid ads, maybe a mix to
really boost leads for a clientwho already had a successful
offer, and I think that's alwayskey to be like something has
(09:16):
been selling and now you'recoming in and like pouring gas
on the fire of getting morepeople to that thing.
So let's talk through like areal world example so we can
wrap our heads around it.
Speaker 3 (09:26):
Sure.
So we had a client sellinghandmade jewelry.
They were doing well onInstagram, but they really
wanted more leads, so weoptimized their website for
search terms like unique silverearrings, handmade jewelry gifts
.
They brought in a steady streamof organic traffic from Google.
(09:49):
Then we ran targeted ads onFacebook and Instagram, showing
their beautiful jewelry topeople interested in similar
brands and styles.
So that was like a real targetedapproach, because we were
running those ads to people thatwere already liked the style of
the jewelry that they weremaking and, as a result, their
(10:11):
leads tripled within threemonths and their sales went
through.
It was amazing.
Speaker 1 (10:16):
That's amazing and how rewarding to see.
Especially it's like anartisanal, like craftsmanship
business, and then not that wehave to get into the weeds of
other types of specific examples.
But I think that a lot of ourlisteners are their coaches,
healers, like service providers,or maybe they are authors, and
so they have different offersattached to their books and for
so long I pictured all of thesetactics, the paid ads, the SEO
(10:41):
was only for like big box stores.
But that's really not true.
Is it like how, if I'm a, ifI'm a listener and I'm saying,
like I have an offer, but itdoesn't sound, it's not a
physical product, or like it'sme, it's a package of working
with me at sessions?
Does that still work?
Speaker 3 (10:58):
Oh, it does.
It's so awesome because if youknow how to use the tools and
use them right and you have theright people helping you, they
can find those people that areinterested in what you have to
offer.
And it's gotten reallytechnical, yeah, facebook,
(11:20):
instagram, the ads platform.
It's like rocket science andleave that to people like us.
But think of it this way If youcould have a brick and mortar
store and you wanted to have iton Main Street but you couldn't
afford you know the rent, butyou could afford the rent on
(11:41):
Main Street and you just wantedto advertise your product, you
would increase traffic just bybeing in the right place and
having location right, but withyour ads.
There is ways to reach audiencesthat are not even be tapped
into, and if they're interestedin your product and your
(12:03):
specialty service, we put themin front of your offer.
And then that's where it's fun,because it's like people
walking in your store oh, you'rethe new coffee shop or the new
service provider down the street, and Sarah, my best friend,
recommended you Right and thenit just steamrolls, gains
momentum, and then it's justrinse and repeat and then scale.
Speaker 1 (12:27):
Yeah, that's amazing and I think, just from so many
of our clients, we're justnervous to feel salesy.
And when someone has searchedand found you and then maybe
books a clarity call or fillsout an application and they're
like, oh my gosh, I found you.
This is so exciting, I didn'teven know you existed, like it
just puts a very differentdynamic than oh, I'm just
(12:47):
posting and posting and hopingthat there is someone who wants
what I have.
And so I think, being able todo a mix of stay consistent with
your social media so that itreally can become this like
building blocks of momentum,almost like a little ecosystem.
I'm just picturing thatsometimes, just as my consumer
behavior, if I see an ad onFacebook, let's say, sometimes
(13:08):
I'll click through and go findtheir website and then I'll go
down to the bottom of theirwebsite and find their Instagram
and then I'll go follow them onInstagram.
I want to make sure they'represent and still in business
kind of thing like showing upand oh, then I can follow their
stories and get to know them andsee that they also have a kid.
It all is just this ecosystemthat someone could come into an
(13:28):
ad or search on Google and youdon't know what they're going to
go do, even if they don't buythis second, but they're in your
ecosystem now.
Speaker 3 (13:37):
Oh, yes, time and after time, we have clients and
projects that we do where,promoting their site on ads or
in search, and they will becomefollowers on the Facebook
profiles or Instagram.
Yeah, and I really encourageeveryone to ask where they heard
(14:00):
from you, and I love it when Ihear.
Just the other day, I foundyour website searching on Google
.
I followed you on Instagram.
I've been watching you forthree years and they signed up,
so you got it Chelsea.
That is exactly where.
That's how it works.
Speaker 1 (14:22):
Yeah, and so you don't know what they say.
For a while they were sayinglike you needed 21 touches with
someone before they're going tobuy.
I feel like it's just becomingmore and more touches because
some so many people's quote,unquote touches with your brand,
all while they're scrolling ata stop sign and it's not like
full captured attention and sothe more places that people can
(14:43):
be bumping into.
I think also, when you reallyget into ads and when you, I
know, when you guys are managinga client's account, that you
can do a lot with, likeretargeting their email list, so
people who are on their emaillist can bump into special
offers.
Or someone who's visited asales page but not purchased yet
.
And some people that I talk tohave been like oh, I think I've
(15:03):
run some ads, maybe I boosted apost, but that's really not like
.
The level of complexity andconsumer behavior that you guys
are able to target is like milesahead from what I've ever been
able to do just on my owntinkering.
Speaker 3 (15:18):
Yeah, it's, I agree, and it's about consistency.
And then having those placeswhere, when you run an ads
campaign, you're capitalizing ongetting that data and possibly
having them opt into your emaillist, becoming friends on your
Instagram or following you, andthen, consistently, those little
(15:41):
touches, they get to know youand then they buy when they're
ready.
Yeah, I think that's why it'sso important to be consistent.
Speaker 1 (15:51):
Yeah, and I can look back.
We're going to talk a littlebit about mistakes that people
can make and, I'll be honest, amistake that I have made, gosh
back when I was.
I've had so many iterations andevolutions of offers and who I
was helping over the 13 yearsthat I've been in the online
space and there was a period oftime where I was doing a lot of
training and like speaking onstages and running courses for
(16:13):
people who are in the directsales or network marketing space
and I, through referrals, gotconnected with someone who was
like the ads manager for fivedifferent of my friends who were
in a mastermind and theystarted running some ads for me.
But I was so hands-off Like Ididn't really understand it.
I was just crossing my fingersand hoping that the $900 a month
(16:35):
I was spending betweenmanagement and ad spend, I was
really just seeing it as a wishand a hope.
I had not proven out the offerorganically, and so I was really
just seeing it as a wish and ahope.
I had not proven out the offerorganically, and so I was really
just hoping that more eyeballswas going to be the solution.
And so now that we use theframework that we do at the
agency.
I can look back and see some ofthose mistakes just with like
(16:55):
kind eyes on myself and be like,oh, chelsea, that's just not
going to work, like you can'texpect it to solve the problems
of what's happening on themessaging.
So let's just talk through fromyour perspective.
What are some common mistakesthat businesses make when
they're trying to implement SEOor paid ads, and how can they
avoid them?
Speaker 3 (17:14):
Yeah, I would say one of the big mistakes that a lot
of businesses make is not reallyunderstanding the target market
.
Speaker 1 (17:24):
Yeah.
Speaker 3 (17:26):
And a lot of the times, with SEO or PP services.
Everyone it seems to be in thisindustry really doesn't take
the time to understand theirbusiness or who they're trying
to reach.
And if you get someone in thatspace to run your ads or do SEO,
you definitely want to feelsecure that they're going to
(17:50):
help you and steer you in theright direction, to know and
learn.
Okay, if this is your targetmarket and that might be
multiple target markets, right,and ones might outperform the
other, and but yeah, a lot ofthe times they'll just spend the
money, try multiple differentmarkets and then get no results
(18:15):
because they weren't even closeto matching up with.
Okay, these are the people youwant to reach, but then all your
messaging and your productreally doesn't help solve their
problem and what they're lookingfor, and it's really I say the
term that all marketerssometimes ruin a lot of things.
That's again one of my passionsis just to open up and be
(18:39):
transparent.
This will work or it won't work, and you can look at these
things and go all right.
Another mistake would not betracking results accountability.
So if someone's running acampaign and at the end of the,
let's say, there's a 30 daycycle of running ads, how did
(19:02):
they perform?
What did you really?
Did you maximize the ad budget?
Did?
Did it?
How much traffic did it bringin?
Where's the bottleneck?
Is it perform all of thosedifferent matrix?
And again, it's alwaysimportant to have accountability
with the person that you'reworking with or the company and
(19:23):
understand okay, what do we donext if this isn't working or
what do we need to do to scalethat?
or make it better, and I wouldsay probably another one would
be not optimizing consistently.
So, for example, run boostposts, they're one offs, but
(19:50):
then you're spending that samebudget hoping for the best, and
what we do is we go all right,we're going to actually spend
that budget, we're going to getwhatever success level we need,
and then we're going toconstantly monitor and make
those adjustments so that we canreach more people and maximize
(20:12):
that budget.
Speaker 1 (20:13):
Yeah.
Speaker 3 (20:15):
And these days it takes a lot of work to do that.
Speaker 1 (20:18):
Yeah, I was just going to say so many business
owners are wearing so many hatsthemselves and I will be honest,
I have signed up for twoseparate ads, like courses.
One was a membership stylewhere you could log on and get
your questions answered and theyhad all these tutorials on how
to set stuff up.
And I signed up with one withEmily Hirsch, who's like huge in
the ad space now when she wasfirst launching, and both times
(20:41):
my ADHD brain was like I amgoing to master paid ads and
this is going to be how I likescale everything and and the
consistency like ADHD brain alsowas like dopamine hit over.
I don't know how to do this andso I love.
What I'm really hearing from youis like the energy of
(21:01):
partnership that you are, yes,doing the mechanics and the
technical stuff that makes mostof us business owners eyes glaze
over, but there's also anelement of just not treating
people like a number and saying,okay, here's what we're seeing.
You might want to go take apeek at the emails that are in
the sequence firing off afterpeople opt in, because if you're
(21:22):
not getting as many sales asyou want, what's happening on
the back end?
And so just from your 20 plusyears of experience.
It always gives me peace ofmind, like whenever we talk
about SEO and paid ads, I'm likewe need to get started.
For me, of course, thecobbler's children have no shoes
and I keep being like Chris,we're ready to get started.
Wait, no, I got distracted.
But it just gives me peace ofmind referring any of my clients
(21:45):
to you and to your team becauseyou see the whole picture.
I feel like there's a lot ofpeople who could just sit down
and be like self-taught adspeople or self-taught maybe took
a couple weekend courses on SEObut they don't have the big
picture of how the wholemarketing system works.
So I guess I'm just putting alittle feather in your cap that
I think that's part of whatattracts me to use your services
(22:08):
and to refer to you is thatyou're not just treating like
churning people through, which Ithink is part of the challenge,
just real talk between you andme like part of the challenge.
In this space.
So many people have been quote,unquote burned by people who
didn't really know what their.
Oh, when you talk about yourideal audience slowing down to
(22:30):
understand what type of personis going to buy hypnotherapy
sessions versus you know amicrodosing course.
Versus like different things,it's not all just copy and paste
.
And do you see that in yourspace?
Do you get jaded about howpeople are doing this?
Speaker 3 (22:48):
in your space.
Do you get jaded about howpeople are doing this?
Absolutely, that's the shortanswer, but what I really see,
one of the biggest issues isthere seems to be hundreds of
thousands of people buyingcourses on how to do ads or
start a business to do ads.
One difference is I've been anentrepreneur since I was 18
(23:10):
years old and have multiplebusinesses in a lot of different
spaces and, at the end of theday, business is about people
and along the way, you juststart seeing those, how things
connect, no matter what theindustry.
It's okay.
These things make sense andthat's why when people work with
(23:33):
us and a part of this wholecollective that we have is that
everybody brings theseexperiences that they had and
it's just so much better for theclient or if they work with us,
because what happens is we'reusing our collective knowledge
and experience to help thatperson with what they're doing
(23:58):
on their journey, and I do.
I really believe that I'mlooking at through the lens of
business and how to apply thesestrategies to those businesses
and I think a lot of.
unfortunately, there's a lot ofpeople out there going just
spend more money.
(24:18):
It'll get you more business andthat's not always the case.
Speaker 1 (24:22):
Yeah, yeah, on just being that level of honesty,
there's so many times that I'llend a sales conversation someone
inquiring about some servicesand say I'm going to tell, are
you open to me saying what Iwould do if I were you?
Because I've been doing thislong enough and sometimes the
answer is I wouldn't hire us.
I would go do some marketresearch first and figure out
your offer and decide if youlike running group programs or
(24:45):
if you prefer one-on-onesessions.
Not everybody is at a placewhere just putting more eyeballs
in front of it is going to bethe solution.
And you've raised a coupleinteresting points just about
the future, how AI is cominginto things, how the game is
changing.
And so, looking ahead, justfrom your perspective, what are
(25:05):
some of the biggest trends inSEO and paid advertising that
business owners should be awareof if they're going to start
stepping into this in the nextcouple of months or years?
Speaker 3 (25:15):
It's around AI.
Speaker 1 (25:16):
Yeah, everything's changing, every niche.
Speaker 3 (25:19):
It's all about AI, and it's also about where do
your people hang out?
yeah if you're a young person,you're searching for products on
tiktok yeah right, that's likethe second biggest search engine
over google, yeah, and now,with ai, ai is deciding who out
(25:45):
there has the best answer forsomeone that is searching for
what they're looking for.
So what we have to do is bevigilant and get help and really
understand.
Okay, the product and serviceand the content that I'm
producing needs to set astandard that these quick
(26:09):
gimmick things and flash in thepan kind of marketing is just a
waste of time.
It's slow, is pro.
It's okay to go slow, becauseif you had 100 people that
really wanted to work with you,that would better be.
That would be better than athousand people that would only
(26:29):
stay with you for a day, right.
Speaker 1 (26:31):
Or just buy one.
That's a really good point, yep, qualifying the right people.
Speaker 3 (26:36):
And so, whether it's paid ads or SEO, I really do
believe that we have to focus onthe things that we need to do
for our business that play intothat space.
As I said, a lot of the peoplenow there's a trend that,
(26:58):
instead of it's Google search,they're still going to be number
one, but a lot of the times,there's a big audience on chat
GBT.
A lot of the times, there's abig audience on chat GPT and we
were looking at a dentist theother day a dentist's office and
in Atlanta, and it was threedifferent keywords.
We can run these predictivemodels in AI and say all right
(27:19):
for these key phrases.
How many times did chat GPTsuggest that dentist?
And so some were six out of 10and some were one out of 10.
Right, so those are the thingsthat we do and we start looking
under the hood and going allright.
So if you're a healer or coachand you're helping people with
(27:43):
health and wellness, mind andbody, you're helping people with
health and wellness, mind andbody.
People go to search engines,but they're also going to other
platforms.
We just have to really alignourselves so that we can get in
front of those people, right.
Speaker 1 (27:59):
Yeah, that's fascinating, yeah, and it's just
to me.
It's always so exciting.
It's almost like magic when acampaign starts working, whether
it's organic or paid Like.
Somebody actually just came tomy personal brand website
recently and filled out thecontact form.
That's hey, if you can't findsomething you're looking for,
let me know.
And she was reaching out withsome questions about my
membership and so then we wereable to email and she ended up
(28:22):
signing up for the membershipand to me that just feels like
magic, like someone who I didn'tknow somehow found my website
and now is in my membership andI get to serve her and get to
know her business and that's socool.
And just seeing how searchengine optimization, how ads
bringing new people in front ofyou if they're the right
targeted people, it just feelslike this little token from the
(28:43):
universe of no, you've actuallybeen putting the work in to make
this happen, but that's really.
It's just such an amazingfeeling and I know you love
seeing that for your clients aswell.
Speaker 3 (28:53):
Yeah, oh, I love seeing that back at that earlier
question of mistakes is you'llsee in the industry a lot of SEO
companies or the strategy isjust to rank the wrong keywords.
So they'll tell you hey, lookat, we got you on top 10, but
(29:14):
that top 10 only gets 10searches a month and even if
they found your website, theywouldn't be interested in your
product.
Speaker 1 (29:24):
And so that's the difference.
It's like a vanity.
Oh, we're number two for thesearch.
That does nothing for us.
Speaker 3 (29:31):
Exactly Traffic, but your engagement, there's no
fails.
So that's what's reallyimportant is to focus on that
and get work with someone thatcan actually help you.
All right, these keywords arethose buyer keywords, or they
have those help you.
All right, these keywords arethose buyer keywords, or they
have those that best potential?
Yeah, and that's where it'sgoing.
You have those are the thingsthat you have to pay attention
(29:53):
to.
Speaker 1 (29:54):
That's amazing.
Thank you for bringing thisconversation just in a really
approachable manner.
And if you, if anybody'slistening and wants to get on a
consultation call withChristopher, what you can do is
go to intuitive marketingcollective dot com, go to
services, fill out any of thelittle buttons that bring you to
an application and check offthat you want to learn more
about SEO, paid ads, and we'llget you over to have a
(30:15):
conversation with Chris to seeif either would be a good fit.
But thank you so much for beinghere today and just bringing
this conversation to light.
I hope it inspires people.
I appreciate it.
Speaker 3 (30:27):
Yeah, thank you so much.
This was so fun, cool.
I love you.
Yeah, I love the what you guysare doing and that's what we're
about helping people.
Speaker 1 (30:33):
Yeah.
Speaker 3 (30:33):
And that I really want to encourage people that if
they were burned or they didn'thave success, I'm here.
Let's have a question, justhave a time to meet and see why
didn't it work and maybe figureout a different solution.
Speaker 1 (30:56):
So I love that this is a wrap on another episode of
the Intuitive Marketing Podcast.
I hope this conversation reallyhelps you think about the
scalability of your business andmaybe open your mind about the
methods you can use to bringmore leads and traffic to your
offers and business.
I know that over the next fewmonths, as Christopher takes the
lead on SEO and paid ads forthe agency, we're going to be
(31:17):
sharing behind the scenes overon our Instagram account and
sharing some of what it's doingfor our expansion.
So make sure to come follow atIntuitive Marketing Collective
and be in on that conversation.
And next week, Meg and I willbe back for a joint episode for
episode number 10.
It's a little bit of a wildcard.
We don't have the topic planned, which sometimes is where the
juiciest, funnest conversationscome in.
(31:38):
So make sure to be subscribedto the podcast and you can grab
next week's conversation as soonas it drops.
Thank you so much for beinghere today, Chris.
Speaker 3 (31:48):
Thank you.
Have you ever said to yourself I just want more
people to find me without havingto be on social media 24 seven?
If yes, this episode is for you.
Today I'm sitting down withChristopher Sill, the lead
generation and trafficspecialist we work with at the
Intuitive Marketing Collective,to help you understand if you're
ready to explore either SEO,which is search engine
optimization, or paid ads tobring more targeted traffic to
(00:24):
your offers and website.
If it's been on your mind, Ithink you will be pleasantly
surprised that it could be a lotmore approachable than you were
expecting.
Speaker 2 (00:33):
Hey there friends.
Speaker 1 (00:34):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead, I'm Meg, and thisis Chelsea, your new biz
besties.
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:55):
Are you feeling lost or overwhelmed, Maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, Ten years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
(01:16):
grow towards a six or evenseven-figure business in a way
that won't make you cringe.
Speaker 1 (01:19):
We're actually here to help you bring the magic back
into your marketing.
Speaker 2 (01:22):
Because marketing should feel good, not gross.
Bring the magic back into yourmarketing.
Speaker 1 (01:26):
Because marketing should feel good, not gross.
Grab your favorite drink, getcomfy and let's get started.
Before we jump into the meat oftoday's episode and bring
Christopher on, I want to justgive a little context around why
we're talking about finding newways of driving traffic to your
offers or generating new leads.
So here at the agency IntuitiveMarketing Collective, we are
growing into a full-serviceagency for businesses and brands
(01:46):
that want to really scale andexpand sustainably, and part of
that missing piece for manyclients is how to solve this
problem of getting more eyeballson your work.
And so the way that we teachthe intuitive marketing
framework is that there are fivephases.
It starts with clarity, youmove to embodiment, magnetism,
repetition and then finallyexpansion.
(02:08):
Now I often caution people fromfocusing on the expansion type
activities before the otherphases have been developed and
proven in your business, because, honestly, if you haven't
proven that you can get someonein your warm market who already
knows, likes and trusts you tobuy an offer and have a good
experience, then it's justgetting more eyeballs is not
really the solution.
(02:28):
In fact, on episode five ofthis episode podcast, I talked
about how you can identify ifyou have an offer problem, a
messaging problem or a trafficproblem.
So if you're clear that youroffers and messaging are working
, it really is time to increaseyour traffic.
But then how you do that opensup a whole new can of worms, if
you will.
So you can focus on growingyour audience through an
(02:49):
awareness platform like TikTok,or launch a YouTube channel,
step into a campaign of gettingbooked on other people's
podcasts there's so manydifferent ways or you could
start looking at moretraditional advertising methods
that get you in front of atarget audience that wants what
you have.
So then, there are really twobig questions to ask yourself if
you're at this point in yourbusiness.
(03:10):
One, which method of paidadvertising is going to be most
effective for you, and you mightnot know.
And then two is who the heckcan you trust in this space?
Because it just seems likethere's so many people saying
they do SEO, they do ads.
You can go on Fiverr, you cango on Upwork.
How do you know that the personthat you're going to hire has
your best interest in mind?
So today I'm going to bechatting with Christopher Sill,
(03:33):
who handles all of our in-houseand client work around SEO and
paid ads.
He also happens to be one of mybest friends.
I wish we lived next door sothat my husband and Chris and
his wife we could all sit downand have dinner more often.
I've known him, actually, sinceback in my lawyer days in
Portland Maine.
I remember sitting down andhaving some good entrepreneurial
buddy chats at some of ourfavorite coffee shops in
(03:55):
Portland.
He's definitely someone who Itrust I have that like and trust
factor and he explains thingsin a way that my brain
understands, when it comes tothis, what can feel complicated?
So, christopher, now that I'vepumped you up, can you just
share a little bit about yourbackground and how you got into
this work that you do now?
Speaker 3 (04:15):
Sure, yeah, thanks for having me.
Glad we could do this together.
Yeah, yeah, I've been in theindustry, the web development
and digital marketing space.
Oh gosh, probably 20 years now.
Speaker 1 (04:27):
I was going to say, yeah, a little bit.
Speaker 3 (04:29):
Yeah, and I have owned a couple of agencies and
mainly focused on branding andwhere we would build out a brand
to attract clients, but wereally didn't use any
traditional paid ads or SEO togenerate traffic.
And as I got a couple of yearsago, as I got more in depth and
(04:52):
looking for ways to help clients, I saw a real need and really
saw a lot of misinformation outthere about what SEO and PPC can
do for people and what are thethings that you, what are the
things that you really need tohave in place for it to be
effective.
And that's what I'm about.
(05:14):
I'm.
I love helping people findtheir people and that's my
passion.
Speaker 1 (05:19):
So yeah, and I think that makes sense, helping people
find their people, because forall of the clients that we work
with, if they have a good offer,there's someone who wants it
right.
There's someone who wants thatmethod of coaching or therapy or
crystals or differentbusinesses that we work with.
But it's like that constantfeeling like you're banging your
head against a wall, justposting, posting, but like how
(05:41):
are new people going to actuallyfind my business?
And I think many businessesrely on that organic social
media and email marketing and wedo that at the agency.
Having that in place is so goodto make sure that you're
building good relationships withthe people already in your
audience, but for an offerthat's already finding some
success, maybe you've launchedto your email list or you've had
(06:03):
some people buying off ofsocial media.
Like why might someone considerinvesting?
Because, as small businessowners, we all got to think
about like where are we puttingour money?
So why would someone considerinvesting in SEO or paid
advertising for their business?
Speaker 3 (06:18):
That's a good question.
To make it simple or give you asimple, quick answer organic
social media and email are greatbecause you got to nurture your
audience.
They can also grow yourbusiness.
They're part of the puzzle inyour marketing.
Think of SEO or PPC ads as away to tap into a bigger pool,
(06:41):
and that's what we do.
We try to help people find.
People are usually looking foryour service, especially if you
have a good service, and what wedo is basically SEO will help
you get found.
When those people are searchingon Google or search engines,
(07:02):
and and paid ads let you putyour offer right in front of
them right away.
So let's say you really want tobuild your email.
A great way to build your emaillist is to use paid ads to
bring your offer in front ofthose people.
So whether they buy or theydon't buy, you're still
(07:23):
collecting an asset that you canuse and nurture for when
they're ready to buy, and thensometimes, most of the time,
it's good for direct sales.
So you're directly hitting amarket and now you're not just
relying on your small circle ofcontact.
Speaker 1 (07:40):
I love that and I think it's so true Like we have
our own buying and researchingbehaviors, right, If I want to
learn how to do something or Iwant to find someone in my local
area who offers something, I goto Google.
If you just think about yournormal behaviors, yes, there are
probably segments of people whogo to TikTok first or they go
to YouTube first, but I thinkgoing to a search engine and
(08:03):
ranking in the top like I'm sureeverybody wants to be top
number one listing, but evenjust like ranking towards the
top that's got to be huge foryou and then having the ads
target people who are reallylooking for what you have.
Speaker 3 (08:15):
Yeah, and to add to that, we're on the cutting edge.
The landscape of search is nowchanging, yeah, at astronomical
rate.
It's all about AI and largelanguage models, not to be too
technical, but chat, gpt is nowbecoming a search engine.
Speaker 2 (08:34):
So what we?
Speaker 3 (08:34):
do is we help businesses rank well in those
spaces.
So, whether you see Google anda lot of people are just now
starting to ask questions aboutit.
So now's the time, just a greatopportunity to really structure
what you have so that it getspicked up by things like chat,
gpt.
Speaker 1 (08:55):
So fascinating.
Like everything is constantlychanging, it is.
It is so let's talk throughlike a real world example where
you have used with a client SEOand or paid ads, maybe a mix to
really boost leads for a clientwho already had a successful
offer, and I think that's alwayskey to be like something has
(09:16):
been selling and now you'recoming in and like pouring gas
on the fire of getting morepeople to that thing.
So let's talk through like areal world example so we can
wrap our heads around it.
Speaker 3 (09:26):
Sure.
So we had a client sellinghandmade jewelry.
They were doing well onInstagram, but they really
wanted more leads, so weoptimized their website for
search terms like unique silverearrings, handmade jewelry gifts
.
They brought in a steady streamof organic traffic from Google.
(09:49):
Then we ran targeted ads onFacebook and Instagram, showing
their beautiful jewelry topeople interested in similar
brands and styles.
So that was like a real targetedapproach, because we were
running those ads to people thatwere already liked the style of
the jewelry that they weremaking and, as a result, their
(10:11):
leads tripled within threemonths and their sales went
through.
It was amazing.
Speaker 1 (10:16):
That's amazing and how rewarding to see.
Especially it's like anartisanal, like craftsmanship
business, and then not that wehave to get into the weeds of
other types of specific examples.
But I think that a lot of ourlisteners are their coaches,
healers, like service providers,or maybe they are authors, and
so they have different offersattached to their books and for
so long I pictured all of thesetactics, the paid ads, the SEO
(10:41):
was only for like big box stores.
But that's really not true.
Is it like how, if I'm a, ifI'm a listener and I'm saying,
like I have an offer, but itdoesn't sound, it's not a
physical product, or like it'sme, it's a package of working
with me at sessions?
Does that still work?
Speaker 3 (10:58):
Oh, it does.
It's so awesome because if youknow how to use the tools and
use them right and you have theright people helping you, they
can find those people that areinterested in what you have to
offer.
And it's gotten reallytechnical, yeah, facebook,
(11:20):
instagram, the ads platform.
It's like rocket science andleave that to people like us.
But think of it this way If youcould have a brick and mortar
store and you wanted to have iton Main Street but you couldn't
afford you know the rent, butyou could afford the rent on
(11:41):
Main Street and you just wantedto advertise your product, you
would increase traffic just bybeing in the right place and
having location right, but withyour ads.
There is ways to reach audiencesthat are not even be tapped
into, and if they're interestedin your product and your
(12:03):
specialty service, we put themin front of your offer.
And then that's where it's fun,because it's like people
walking in your store oh, you'rethe new coffee shop or the new
service provider down the street, and Sarah, my best friend,
recommended you Right and thenit just steamrolls, gains
momentum, and then it's justrinse and repeat and then scale.
Speaker 1 (12:27):
Yeah, that's amazing and I think, just from so many
of our clients, we're justnervous to feel salesy.
And when someone has searchedand found you and then maybe
books a clarity call or fillsout an application and they're
like, oh my gosh, I found you.
This is so exciting, I didn'teven know you existed, like it
just puts a very differentdynamic than oh, I'm just
(12:47):
posting and posting and hopingthat there is someone who wants
what I have.
And so I think, being able todo a mix of stay consistent with
your social media so that itreally can become this like
building blocks of momentum,almost like a little ecosystem.
I'm just picturing thatsometimes, just as my consumer
behavior, if I see an ad onFacebook, let's say, sometimes
(13:08):
I'll click through and go findtheir website and then I'll go
down to the bottom of theirwebsite and find their Instagram
and then I'll go follow them onInstagram.
I want to make sure they'represent and still in business
kind of thing like showing upand oh, then I can follow their
stories and get to know them andsee that they also have a kid.
It all is just this ecosystemthat someone could come into an
(13:28):
ad or search on Google and youdon't know what they're going to
go do, even if they don't buythis second, but they're in your
ecosystem now.
Speaker 3 (13:37):
Oh, yes, time and after time, we have clients and
projects that we do where,promoting their site on ads or
in search, and they will becomefollowers on the Facebook
profiles or Instagram.
Yeah, and I really encourageeveryone to ask where they heard
(14:00):
from you, and I love it when Ihear.
Just the other day, I foundyour website searching on Google
.
I followed you on Instagram.
I've been watching you forthree years and they signed up,
so you got it Chelsea.
That is exactly where.
That's how it works.
Speaker 1 (14:22):
Yeah, and so you don't know what they say.
For a while they were sayinglike you needed 21 touches with
someone before they're going tobuy.
I feel like it's just becomingmore and more touches because
some so many people's quote,unquote touches with your brand,
all while they're scrolling ata stop sign and it's not like
full captured attention and sothe more places that people can
(14:43):
be bumping into.
I think also, when you reallyget into ads and when you, I
know, when you guys are managinga client's account, that you
can do a lot with, likeretargeting their email list, so
people who are on their emaillist can bump into special
offers.
Or someone who's visited asales page but not purchased yet
.
And some people that I talk tohave been like oh, I think I've
(15:03):
run some ads, maybe I boosted apost, but that's really not like
.
The level of complexity andconsumer behavior that you guys
are able to target is like milesahead from what I've ever been
able to do just on my owntinkering.
Speaker 3 (15:18):
Yeah, it's, I agree, and it's about consistency.
And then having those placeswhere, when you run an ads
campaign, you're capitalizing ongetting that data and possibly
having them opt into your emaillist, becoming friends on your
Instagram or following you, andthen, consistently, those little
(15:41):
touches, they get to know youand then they buy when they're
ready.
Yeah, I think that's why it'sso important to be consistent.
Speaker 1 (15:51):
Yeah, and I can look back.
We're going to talk a littlebit about mistakes that people
can make and, I'll be honest, amistake that I have made, gosh
back when I was.
I've had so many iterations andevolutions of offers and who I
was helping over the 13 yearsthat I've been in the online
space and there was a period oftime where I was doing a lot of
training and like speaking onstages and running courses for
(16:13):
people who are in the directsales or network marketing space
and I, through referrals, gotconnected with someone who was
like the ads manager for fivedifferent of my friends who were
in a mastermind and theystarted running some ads for me.
But I was so hands-off Like Ididn't really understand it.
I was just crossing my fingersand hoping that the $900 a month
(16:35):
I was spending betweenmanagement and ad spend, I was
really just seeing it as a wishand a hope.
I had not proven out the offerorganically, and so I was really
just seeing it as a wish and ahope.
I had not proven out the offerorganically, and so I was really
just hoping that more eyeballswas going to be the solution.
And so now that we use theframework that we do at the
agency.
I can look back and see some ofthose mistakes just with like
(16:55):
kind eyes on myself and be like,oh, chelsea, that's just not
going to work, like you can'texpect it to solve the problems
of what's happening on themessaging.
So let's just talk through fromyour perspective.
What are some common mistakesthat businesses make when
they're trying to implement SEOor paid ads, and how can they
avoid them?
Speaker 3 (17:14):
Yeah, I would say one of the big mistakes that a lot
of businesses make is not reallyunderstanding the target market
.
Speaker 1 (17:24):
Yeah.
Speaker 3 (17:26):
And a lot of the times, with SEO or PP services.
Everyone it seems to be in thisindustry really doesn't take
the time to understand theirbusiness or who they're trying
to reach.
And if you get someone in thatspace to run your ads or do SEO,
you definitely want to feelsecure that they're going to
(17:50):
help you and steer you in theright direction, to know and
learn.
Okay, if this is your targetmarket and that might be
multiple target markets, right,and ones might outperform the
other, and but yeah, a lot ofthe times they'll just spend the
money, try multiple differentmarkets and then get no results
(18:15):
because they weren't even closeto matching up with.
Okay, these are the people youwant to reach, but then all your
messaging and your productreally doesn't help solve their
problem and what they're lookingfor, and it's really I say the
term that all marketerssometimes ruin a lot of things.
That's again one of my passionsis just to open up and be
(18:39):
transparent.
This will work or it won't work, and you can look at these
things and go all right.
Another mistake would not betracking results accountability.
So if someone's running acampaign and at the end of the,
let's say, there's a 30 daycycle of running ads, how did
(19:02):
they perform?
What did you really?
Did you maximize the ad budget?
Did?
Did it?
How much traffic did it bringin?
Where's the bottleneck?
Is it perform all of thosedifferent matrix?
And again, it's alwaysimportant to have accountability
with the person that you'reworking with or the company and
(19:23):
understand okay, what do we donext if this isn't working or
what do we need to do to scalethat?
or make it better, and I wouldsay probably another one would
be not optimizing consistently.
So, for example, run boostposts, they're one offs, but
(19:50):
then you're spending that samebudget hoping for the best, and
what we do is we go all right,we're going to actually spend
that budget, we're going to getwhatever success level we need,
and then we're going toconstantly monitor and make
those adjustments so that we canreach more people and maximize
(20:12):
that budget.
Speaker 1 (20:13):
Yeah.
Speaker 3 (20:15):
And these days it takes a lot of work to do that.
Speaker 1 (20:18):
Yeah, I was just going to say so many business
owners are wearing so many hatsthemselves and I will be honest,
I have signed up for twoseparate ads, like courses.
One was a membership stylewhere you could log on and get
your questions answered and theyhad all these tutorials on how
to set stuff up.
And I signed up with one withEmily Hirsch, who's like huge in
the ad space now when she wasfirst launching, and both times
(20:41):
my ADHD brain was like I amgoing to master paid ads and
this is going to be how I likescale everything and and the
consistency like ADHD brain alsowas like dopamine hit over.
I don't know how to do this andso I love.
What I'm really hearing from youis like the energy of
(21:01):
partnership that you are, yes,doing the mechanics and the
technical stuff that makes mostof us business owners eyes glaze
over, but there's also anelement of just not treating
people like a number and saying,okay, here's what we're seeing.
You might want to go take apeek at the emails that are in
the sequence firing off afterpeople opt in, because if you're
(21:22):
not getting as many sales asyou want, what's happening on
the back end?
And so just from your 20 plusyears of experience.
It always gives me peace ofmind, like whenever we talk
about SEO and paid ads, I'm likewe need to get started.
For me, of course, thecobbler's children have no shoes
and I keep being like Chris,we're ready to get started.
Wait, no, I got distracted.
But it just gives me peace ofmind referring any of my clients
(21:45):
to you and to your team becauseyou see the whole picture.
I feel like there's a lot ofpeople who could just sit down
and be like self-taught adspeople or self-taught maybe took
a couple weekend courses on SEObut they don't have the big
picture of how the wholemarketing system works.
So I guess I'm just putting alittle feather in your cap that
I think that's part of whatattracts me to use your services
(22:08):
and to refer to you is thatyou're not just treating like
churning people through, which Ithink is part of the challenge,
just real talk between you andme like part of the challenge.
In this space.
So many people have been quote,unquote burned by people who
didn't really know what their.
Oh, when you talk about yourideal audience slowing down to
(22:30):
understand what type of personis going to buy hypnotherapy
sessions versus you know amicrodosing course.
Versus like different things,it's not all just copy and paste
.
And do you see that in yourspace?
Do you get jaded about howpeople are doing this?
Speaker 3 (22:48):
in your space.
Do you get jaded about howpeople are doing this?
Absolutely, that's the shortanswer, but what I really see,
one of the biggest issues isthere seems to be hundreds of
thousands of people buyingcourses on how to do ads or
start a business to do ads.
One difference is I've been anentrepreneur since I was 18
(23:10):
years old and have multiplebusinesses in a lot of different
spaces and, at the end of theday, business is about people
and along the way, you juststart seeing those, how things
connect, no matter what theindustry.
It's okay.
These things make sense andthat's why when people work with
(23:33):
us and a part of this wholecollective that we have is that
everybody brings theseexperiences that they had and
it's just so much better for theclient or if they work with us,
because what happens is we'reusing our collective knowledge
and experience to help thatperson with what they're doing
(23:58):
on their journey, and I do.
I really believe that I'mlooking at through the lens of
business and how to apply thesestrategies to those businesses
and I think a lot of.
unfortunately, there's a lot ofpeople out there going just
spend more money.
(24:18):
It'll get you more business andthat's not always the case.
Speaker 1 (24:22):
Yeah, yeah, on just being that level of honesty,
there's so many times that I'llend a sales conversation someone
inquiring about some servicesand say I'm going to tell, are
you open to me saying what Iwould do if I were you?
Because I've been doing thislong enough and sometimes the
answer is I wouldn't hire us.
I would go do some marketresearch first and figure out
your offer and decide if youlike running group programs or
(24:45):
if you prefer one-on-onesessions.
Not everybody is at a placewhere just putting more eyeballs
in front of it is going to bethe solution.
And you've raised a coupleinteresting points just about
the future, how AI is cominginto things, how the game is
changing.
And so, looking ahead, justfrom your perspective, what are
(25:05):
some of the biggest trends inSEO and paid advertising that
business owners should be awareof if they're going to start
stepping into this in the nextcouple of months or years?
Speaker 3 (25:15):
It's around AI.
Speaker 1 (25:16):
Yeah, everything's changing, every niche.
Speaker 3 (25:19):
It's all about AI, and it's also about where do
your people hang out?
yeah if you're a young person,you're searching for products on
tiktok yeah right, that's likethe second biggest search engine
over google, yeah, and now,with ai, ai is deciding who out
(25:45):
there has the best answer forsomeone that is searching for
what they're looking for.
So what we have to do is bevigilant and get help and really
understand.
Okay, the product and serviceand the content that I'm
producing needs to set astandard that these quick
(26:09):
gimmick things and flash in thepan kind of marketing is just a
waste of time.
It's slow, is pro.
It's okay to go slow, becauseif you had 100 people that
really wanted to work with you,that would better be.
That would be better than athousand people that would only
(26:29):
stay with you for a day, right.
Speaker 1 (26:31):
Or just buy one.
That's a really good point, yep, qualifying the right people.
Speaker 3 (26:36):
And so, whether it's paid ads or SEO, I really do
believe that we have to focus onthe things that we need to do
for our business that play intothat space.
As I said, a lot of the peoplenow there's a trend that,
(26:58):
instead of it's Google search,they're still going to be number
one, but a lot of the times,there's a big audience on chat
GBT.
A lot of the times, there's abig audience on chat GPT and we
were looking at a dentist theother day a dentist's office and
in Atlanta, and it was threedifferent keywords.
We can run these predictivemodels in AI and say all right
(27:19):
for these key phrases.
How many times did chat GPTsuggest that dentist?
And so some were six out of 10and some were one out of 10.
Right, so those are the thingsthat we do and we start looking
under the hood and going allright.
So if you're a healer or coachand you're helping people with
(27:43):
health and wellness, mind andbody, you're helping people with
health and wellness, mind andbody.
People go to search engines,but they're also going to other
platforms.
We just have to really alignourselves so that we can get in
front of those people, right.
Speaker 1 (27:59):
Yeah, that's fascinating, yeah, and it's just
to me.
It's always so exciting.
It's almost like magic when acampaign starts working, whether
it's organic or paid Like.
Somebody actually just came tomy personal brand website
recently and filled out thecontact form.
That's hey, if you can't findsomething you're looking for,
let me know.
And she was reaching out withsome questions about my
membership and so then we wereable to email and she ended up
(28:22):
signing up for the membershipand to me that just feels like
magic, like someone who I didn'tknow somehow found my website
and now is in my membership andI get to serve her and get to
know her business and that's socool.
And just seeing how searchengine optimization, how ads
bringing new people in front ofyou if they're the right
targeted people, it just feelslike this little token from the
(28:43):
universe of no, you've actuallybeen putting the work in to make
this happen, but that's really.
It's just such an amazingfeeling and I know you love
seeing that for your clients aswell.
Speaker 3 (28:53):
Yeah, oh, I love seeing that back at that earlier
question of mistakes is you'llsee in the industry a lot of SEO
companies or the strategy isjust to rank the wrong keywords.
So they'll tell you hey, lookat, we got you on top 10, but
(29:14):
that top 10 only gets 10searches a month and even if
they found your website, theywouldn't be interested in your
product.
Speaker 1 (29:24):
And so that's the difference.
It's like a vanity.
Oh, we're number two for thesearch.
That does nothing for us.
Speaker 3 (29:31):
Exactly Traffic, but your engagement, there's no
fails.
So that's what's reallyimportant is to focus on that
and get work with someone thatcan actually help you.
All right, these keywords arethose buyer keywords, or they
have those help you.
All right, these keywords arethose buyer keywords, or they
have those that best potential?
Yeah, and that's where it'sgoing.
You have those are the thingsthat you have to pay attention
(29:53):
to.
Speaker 1 (29:54):
That's amazing.
Thank you for bringing thisconversation just in a really
approachable manner.
And if you, if anybody'slistening and wants to get on a
consultation call withChristopher, what you can do is
go to intuitive marketingcollective dot com, go to
services, fill out any of thelittle buttons that bring you to
an application and check offthat you want to learn more
about SEO, paid ads, and we'llget you over to have a
(30:15):
conversation with Chris to seeif either would be a good fit.
But thank you so much for beinghere today and just bringing
this conversation to light.
I hope it inspires people.
I appreciate it.
Speaker 3 (30:27):
Yeah, thank you so much.
This was so fun, cool.
I love you.
Yeah, I love the what you guysare doing and that's what we're
about helping people.
Speaker 1 (30:33):
Yeah.
Speaker 3 (30:33):
And that I really want to encourage people that if
they were burned or they didn'thave success, I'm here.
Let's have a question, justhave a time to meet and see why
didn't it work and maybe figureout a different solution.
Speaker 1 (30:56):
So I love that this is a wrap on another episode of
the Intuitive Marketing Podcast.
I hope this conversation reallyhelps you think about the
scalability of your business andmaybe open your mind about the
methods you can use to bringmore leads and traffic to your
offers and business.
I know that over the next fewmonths, as Christopher takes the
lead on SEO and paid ads forthe agency, we're going to be
(31:17):
sharing behind the scenes overon our Instagram account and
sharing some of what it's doingfor our expansion.
So make sure to come follow atIntuitive Marketing Collective
and be in on that conversation.
And next week, Meg and I willbe back for a joint episode for
episode number 10.
It's a little bit of a wildcard.
We don't have the topic planned, which sometimes is where the
juiciest, funnest conversationscome in.
(31:38):
So make sure to be subscribedto the podcast and you can grab
next week's conversation as soonas it drops.
Thank you so much for beinghere today, Chris.
Speaker 3 (31:48):
Thank you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!