November 26, 2024 • 22 mins
Ever felt like your social media content is just another whisper lost in the crowd? Imagine transforming those silent followers into engaged fans by authentically sharing your story.
In this episode of the Intuitive Marketing Podcast, Meg O'Neill unravels the mystique of "journey content" and how it can revolutionize the way you connect with your audience. We're not just talking about putting out content but crafting an emotional narrative that invites your audience into your world, giving them a backstage pass to the processes, challenges, and triumphs that form the essence of your business. It's about moving beyond the noise and harnessing your true voice to build trust and magnetism with the people who are meant to find you.
Join in as she explores the powerful blend of intuition, energy, and personal storytelling in your marketing strategy. Discover how tools like Instagram Stories and Reels can showcase the real you, setting the stage for meaningful connections and a committed audience.
Even get an introduction to how the art of long-form content, can allow you to express your business philosophy and industry passions, creating an emotionally resonant connection.
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Is your amazing content getting lost in the
social media void?
Are you feeling like you'retalking to a ghost town?
Hey, intuitive business owners,welcome back to the intuitive
marketing podcast.
It's one of your hosts, Meg,and I'm here for a solo episode
to help you ditch the digitalcrickets and turn those silent
scrollers into raving fans.
(00:23):
Hey there, friends.
Speaker 2 (00:28):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg and this is Chelsea.
Speaker 1 (00:38):
Your new biz besties.
Speaker 2 (00:40):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:49):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:11):
that won't make you cringe.
Speaker 2 (01:13):
We're actually here to help you bring the magic back
into your marketing.
Speaker 1 (01:16):
Because marketing should feel good, not gross.
Speaker 2 (01:19):
Grab your favorite drink, get comfy and let's get
started.
Speaker 1 (01:25):
So let's be real, we have all been there.
You pour your heart and soulinto creating this, like killer
content.
It's filled with education thatyou feel is really going to
connect with your people.
You hit that post button andthen crickets nothing.
You feel like no one's engaging, no one's liking.
You feel like you're puttingall this work in and there's
(01:48):
just no reciprocation on theother side.
It's enough to make you want tojust chuck your phone out the
window and go live in a yurtsomewhere and totally burn down
your business.
But I want you to hold on for asecond Before you trade your
Wi-Fi in for the wilderness andjust totally let go of the
business.
Let's dive into why this mightbe happening for you and how to
(02:12):
turn things around.
This is especially relevant forus intuitive entrepreneurs.
We're not selling like massmarketed fidget spinners here,
right people Like we're talkingabout specialized magic for a
specific soul client.
So how do we cut through thenoise of everything that's on
the internet and attract thoseexact right people?
(02:35):
So today we're going to shakethings up a little bit and we're
going to explore the power ofsomething that was just
downloaded to me this week andwhat I am calling journey
content.
So we hear about niche content,we hear about storytelling
content.
What really landed for me insomething that I see people do
(02:57):
well and something that I havetried to do, is journey content.
So I have used my social mediapresence to take people on a
journey through the last 14years of being on Instagram, say
, and that has allowed me tomake multiple pivots.
It has allowed me to open groupprograms and sell out quickly.
(03:19):
It has allowed me to hit mygoals because I have been taking
these people on a journey for along time.
I've been building thatrelationship.
So I want you to think of itlike this, instead of just
dropping your offer on youraudience like a surprise
birthday cake which, let's behonest, it can be awkward even
if you like cake, right.
(03:40):
So just being surprised bysomething is wait, where's this
coming from?
I don't understand.
So you're going to be takingthem on a behind-the-scenes
adventure.
So that's what we want to thinkabout, because we create these
amazing products and people willsay to me I spent so much time,
I created this awesome ebook, Icreated this awesome membership
(04:00):
, but it's been really slow toget signups.
And then I will ask, ask, didyou share?
Along the way of the creationprocess of this, and oftentimes
it is no.
So all of a sudden, they justhave this great thing in front
of them, but they don'tunderstand the value of it
because there was no journeybehind the scenes.
So you're inviting them intoyour world in journey content.
(04:23):
You're showing them yourprocess, you're showing them the
struggles that you've had,you're showing them your
triumphs and how your offer ismagically emerging from it all.
So they are seeing you embodiedin your work, embodied in
(04:44):
whatever it is that you'rebringing out into the world and
that's really magnetic, that'sreally attractive to people.
This is the other thing.
I did a post about this.
Currently, when I'm recordingthis week, it's like flirting
with your audience.
Okay, so you're building thatknow and trust factor before you
even mention your amazingproduct, your service, whatever
(05:07):
it might be, and that's what weneed now.
We don't need it just unlessit's something that they can
clearly understand, this isgoing to solve a problem very
quickly.
So what we need is like thelead up, and that's what a lot
of us intuitive entrepreneurs.
We don't have something that wecan say okay, you have curly
hair and you need your curls tobe tighter.
(05:28):
Here's a gel for that, right?
That's something that's superunderstandable right away.
You can make an ad about thatand people are going to get it.
What we are selling is morenuanced it is.
It has different componentsthat people don't understand
just from two slides onInstagram, right?
So when you're showing thebehind the scenes and the
journey, they're getting tounderstand the process, they're
(05:50):
getting to feel the energy ofthe container that you're
creating before you even put itout into the world.
So this journey concept tiesbeautifully into the magnetism
step of our five pillar process.
So, remember, people are trulydrawn to authenticity and
vulnerability and real lifestories.
(06:13):
So by showcasing your journey,your business journey, your
personal journey, whatever itmight be, you're not selling a
solution, you're creating aconnection.
Okay, so in a lot of marketingyou're going to hear show how
you're the solution, show howyou're the solution, how you're
the solution to their problems,and that is very valuable and
that is a component that you dohave to have in your marketing
(06:37):
strategy.
But something that is just aspowerful, that I don't hear a
lot of people teaching about,because it's hard is create a
connection.
So, by showcasing your journey,you're going to create
connection with your people andthey're going to know that you
are the person that they need toget this product or service
from.
So let's just get real for asecond.
(06:58):
I know some of you might bethinking like but, meg, my niche
is super specific and won'tjourney content be too broad.
No one wants to know about whatI'm doing behind the scenes.
My life is so boring.
But here's the thing, my friendeven within a niche, there is
room for relatability.
Even within a big brand, thereis room for relatability.
(07:19):
You can share your struggleswith finding the right suppliers
for your organic crystalinfused skincare line, or the
hilarious mishaps that mighthave happened when you were
learning to communicate withhouseplants and animals.
Those are things that are superrelatable to people, where they
can then see themselves in yourstory and then feel connected
(07:43):
to your personal brand.
The key is to find the sweetspot between your unique
expertise and the universallyhuman experiences that everyone
has.
So this is why you will see onInstagram some people using
memes Often.
Now it's very popular to dosomething where you have a green
(08:04):
screen background and then youhave a meme from a movie, like
from Bridesmaids or something.
It's two actors and people puton the top POV.
All the ADHD business ownersout there get this or something
and those get tons of likes andshares because it's a
universally human experience fortheir clientele, right?
(08:25):
So they see themselves.
It might have nothing to dowith their crystal infused
skincare line, but they'reshowing that human side, as a
business owner gets more eyes ontheir content to get.
So how can you really look atwho your ideal client is and
speak to them in things that aremore broad than just your
(08:47):
product line or your service?
This is something myself, for mypersonal brand, I've been
thinking more and more about,because I don't do a ton of that
speaking to a specificpopulation, but I have ADHD.
I have three sisters that I'mconstantly sharing Instagram
memes with and stuff, so I'vebeen seeing people do things,
create content like that.
(09:07):
That then is like highlyshareable and I'm like, oh, I
have to jump on this becausethat will show even more of a
relatability side to my personalbrand.
So let's think of some of theways that do this.
You can create thisauthenticity.
You can create thisauthenticity.
You can create this journey foryour clients on social media.
You can do it through youremail.
(09:28):
You could do it through yoursubject, however, it is that you
connect with your people.
The first thing is creatingbehind the scenes peaks.
Show your workspace, show yourcreative process, show your aha
moments.
It could be showing how you getout the door with five kids in
the morning and then you go towork.
Whatever the behind the scenesare, it is not boring.
Listen to me, you are notboring.
(09:50):
People love the mundane.
People want to see how you pickout your shoes in the morning.
You don't have to live streamyour entire life in order to
accomplish this, but show somebehind the scenes peeks.
So the second is vulnerability.
Share your challenges, shareyour doubts, share how you
overcame them.
People love this.
We often think that we have tobe so perfect on social media
(10:13):
and that's going to be whatattracts people, but it's
actually not.
It's your most vulnerablemoments and again, I caveat this
with saying that you're notgoing to share from the wound If
you're in the middle of adivorce.
Your partner just asked you fora divorce yesterday.
That might not be the time toshare, but in a few months, when
you're feeling more and morehealed and you want to share,
that is a place to share fromyour authenticity and call in
(10:35):
community and call in connection, because there's other people
that are going through verysimilar, like-minded things.
The third thing is humor.
Don't be afraid to laugh atyourself.
Don't be afraid to show, likewe said, the little mishaps,
things that have gone wrong,things that are funny, whatever,
maybe a mistake that you makewhile you're podcasting or in
your writing.
I am, I'm not afraid to pokefun at myself.
(10:57):
Sometimes people can reallyrelate to that.
And then fourth is client wins.
Celebrate your client successes.
Show, behind the scenes of whatyou are doing with your clients
, a transformation that they'regoing.
Of course it's with theirpermission.
An example of this is I wascoaching in the functional
nutrition academy this week.
What I did was I set my phoneup on the other side of my
(11:18):
computer so it could see me inthe Functional Nutrition Academy
this week.
What I did was I set my phoneup on the other side of my
computer so it could see me inthe back of my computer, and I
recorded a little bit while Iwas coaching, which was great
because I got the sound clipfrom it and I was able to put
that on my Instagram stories andit gave people an example of
how I coach.
It gave people a really goodtidbit of I think it was
(11:38):
something about like yourInstagram bio, and then it gave
people also.
It showed them oh wait, shecould come into my group too and
do this potentially.
So it was a great way to takethem on the journey, show them
what I was doing currently thatday, but then also help build
that authority of oh wait, shedoes this.
I could hire her to do this too, possibly.
(11:59):
Okay, so, after hearing all that, I want to just quickly come
back to how I am using intuitionin my personal healing and in
the boardroom in our businessthis week.
So I am really leaning in hardon my meditation practice and I
know I brought this up in ourjoint episode with Chelsea.
(12:22):
I currently am in a programcalled Initiation with Sarah
Jenks and I went to thein-person retreat last week and
we did a ton of visualizationand meditation and it was so
good and it was this hugereminder to me that I can come
back to this practice.
(12:43):
I can empty out my energy, Ican meditate and I can channel
my content.
I can.
Yes, there needs the strategyand the structure, but my
content is so much better andconnects and gets so much more
engagement when I make space tointuitively be led versus trying
(13:04):
to use my logical mind.
It's been the holidays arecoming, we're trying to get
organized for a week off beforeThanksgiving and things but I'm
really making sure I prioritizethis meditation.
And the other part of that, too, is also after meditating,
whether it's when I take ashower or when the kids go off
(13:26):
to school, putting on a playlistof music that really lights me
up.
It's really helping me get backinto my physical body, which
then helps me create contentfrom such a more grounded place,
which then helps with thatmagnetism and embodiment parts
of our framework, and it justfeels like it connects so much
(13:50):
better with people.
So if you are trying to get backto a meditation practice or I
just want to know how you'reweaving your magic and your
intuition and your energy backinto your business this week, so
reach out to me on Instagram.
I would love, love, love tohear about it and we could just
talk there, because we needother people who are going to
(14:10):
lead in this way, who are goingto connect in this way, who are
going to run their businesses inthis way.
When we do, it's going to feelso much better.
All right back to contentstrategy.
So let's get rid of thattalking into the void feeling
and turn up the volume on yourengagement.
So here is a quick breakdown ofhow you can infuse your content
(14:31):
with your magnetic journey vibes.
So the first place we want tolook is Instagram stories,
because those are your like warm, hot leads, the people who they
are there for, the behind thescenes.
They want to look is Instagramstories because those are your
like warm, hot leads, the peoplewho they are there for, the
behind the scenes.
They want to know what's goingon in your business and your
life.
So it's a perfect way for aquick, like unpolished glimpse
of the day you can.
What I like to remind people ofis think of Instagram stories
(14:54):
as a story.
Set it up, so it is breakfast,lunch and dinner timing
Timing-wise.
You can set an alarm on yourphone to remind you.
People also really likerecognizing consistency.
So if every day, you start yourstories with a selfie of
yourself and then maybe you tellthem what you're doing for the
day, it really helps build thatjourney.
(15:14):
You can tie it back to yourbusiness, but you want them to
be scrolling through the storiesand recognize your face to your
business.
But you want them to bescrolling through the stories
and recognize your face,recognize your brand, have an
expectation of what is comingnext.
Often, when I was in my lifecoach and spiritual coach
business, I would post a pictureof me having my coffee and then
I would post my journal orcards that I was pulling and
(15:36):
people really loved that.
So that had nothing to do.
I wasn't selling anybodydirectly there, but then when I
did open my programs, peopleknew, wow, she is embodied in
this work because I'm seeingthis every single day.
So another way is to use reels.
You can use trending audio toadd a fun, relatable spin to it,
but you can create a reel juston your journey.
(15:57):
So it could be like POV,running a spiritual business for
the last 10 years and I'mfinally had my first 10 K month
or something like that.
It doesn't have to be a directcall to action that you're
selling anything.
You're again.
You're just embodying it andyou're magnetizing them by
showing them I'm a leader, I amembodied in this work and I am
having success and justshowcasing that in something
(16:20):
like a reel, which does usuallyget more visibility than just a
regular post.
Another great way is to useInstagram lives, tiktok live,
going live, hopping on andchatting with your audience in
real time.
So answer questions or shareinsights, let your personality
shine, because people feelreally connected to that right
(16:42):
they feel connected to, theywant to have that conversation.
It's much easier to have thatconversation, get engagement,
when you are live on Instagramor Facebook or wherever you do
go live.
People really love watchingthat.
Whether you're putting onmakeup or you could be making
your coffee, whatever it is,they feel like they're in the
kitchen with you and they wantto have a conversation.
(17:03):
So that really ups yourengagement as well.
And then, last but not least, issomething like a blog post or
sub stack Like this is a place.
That is a lot.
It could be a YouTube videolong form content where you can
really dive deep into yourprocess, your philosophy and the
why behind your work.
So many people have a why, andthis was another thing I said in
(17:26):
our coaching call recently.
People were talking about howthey weren't getting much
engagement and I they weretelling me their why, but I kept
going deeper.
And a good way to put yourfinger on the pulse of your why
is to think about your industryand think about the things that
you hate, the things that, like,really get you mad and the
(17:48):
contra not controversial, butlike in the way of trying to
just cause controversy, but like.
Something that makes me reallymad in the marketing industry is
that people focus so much onjust virality and growth, and
that makes me feel superpassionate, because you can have
a six figure business with athousand people on Instagram.
(18:11):
It does not matter.
So it's more about pouring intowhoever who is there.
Growth is an important part ofa strategy, but it's not the end
, all be all and it doesn't meanthat you're going to make money
.
So when I do posts about thatand I come from this impassioned
place it really connects withpeople.
Again, I was in the FunctionalNutrition Academy, so we were
talking about nutrition and Ithen saw one of the members go
(18:33):
and make a post about all thethings that she saw in her
industry that day that she hated, and the post was getting a lot
of traction.
It was really good, becausepeople we are a lot of.
Our content is just boring,because we're trying to appease
everybody and that doesn't makepeople emotional enough to take
action, to like it, to make acomment.
(18:54):
So really dive in your longform content to like why you
feel certain ways about certainthings, and then you can take
pieces of that and put it inyour short form content and
you're going to just see.
It's going to connect withpeople.
You're going to elicit aresponse from them, and
sometimes it will be people whodon't agree with you.
And how can you create safetyin your nervous system to settle
(19:15):
into that and say I am anexpert in this, I know this and
it's okay that people don'tagree with me.
This is going to get me infront of more people.
It's going to get more peopleengaged, and that's really what
my ultimate goal is.
So take them on the journey,take them on the experience of
(19:35):
what you are doing, what youwere embodied in, and the other
part of being authentic andtransparent in your journey is
that you are also allowed tochange too.
So you could say, a few yearsago I used to share this and now
I don't believe that anymore.
I changed my mind.
I'm taking you on this journeyof me becoming the most
(19:56):
connected version of myself, orhowever it is the language that
you use.
People really also can relateto that too.
I think we see so much of anexample online of that.
You have to be the same as youwere five years ago, and that's
simply not true.
It's just not even possible,and people want to see people
that are willing to show up andchange and evolve, and that is
(20:19):
something that's really magnetic.
All right, so that is a wrap.
On another episode of theIntuitive Marketing Podcast, I
want you to remember that youare a magnet for your dream
clients.
By sharing your journeyauthentically and embracing the
power of your intuition, you'regoing to attract soul-aligned
(20:41):
people who are ready to say heckyes to the magic that you have
to offer them.
So I would love for you to tunein next week when Chelsea and I
are gonna be talking about howto create a vision and strategy
for your business in the newyear.
It's gonna be so good and it isour last episode of this season
of the podcast, which has beenso exciting to produce, to do
(21:05):
and get out there for you.
We're getting such greatfeedback and if you have
anything specific that you wantto see in the upcoming season,
please let us know and we wouldlove to dive into that and just
create really good content foryou.
So have a great day.
We will talk to you soon.
Is your amazing content getting lost in the
social media void?
Are you feeling like you'retalking to a ghost town?
Hey, intuitive business owners,welcome back to the intuitive
marketing podcast.
It's one of your hosts, Meg,and I'm here for a solo episode
to help you ditch the digitalcrickets and turn those silent
scrollers into raving fans.
(00:23):
Hey there, friends.
Speaker 2 (00:28):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg and this is Chelsea.
Speaker 1 (00:38):
Your new biz besties.
Speaker 2 (00:40):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:49):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:11):
that won't make you cringe.
Speaker 2 (01:13):
We're actually here to help you bring the magic back
into your marketing.
Speaker 1 (01:16):
Because marketing should feel good, not gross.
Speaker 2 (01:19):
Grab your favorite drink, get comfy and let's get
started.
Speaker 1 (01:25):
So let's be real, we have all been there.
You pour your heart and soulinto creating this, like killer
content.
It's filled with education thatyou feel is really going to
connect with your people.
You hit that post button andthen crickets nothing.
You feel like no one's engaging, no one's liking.
You feel like you're puttingall this work in and there's
(01:48):
just no reciprocation on theother side.
It's enough to make you want tojust chuck your phone out the
window and go live in a yurtsomewhere and totally burn down
your business.
But I want you to hold on for asecond Before you trade your
Wi-Fi in for the wilderness andjust totally let go of the
business.
Let's dive into why this mightbe happening for you and how to
(02:12):
turn things around.
This is especially relevant forus intuitive entrepreneurs.
We're not selling like massmarketed fidget spinners here,
right people Like we're talkingabout specialized magic for a
specific soul client.
So how do we cut through thenoise of everything that's on
the internet and attract thoseexact right people?
(02:35):
So today we're going to shakethings up a little bit and we're
going to explore the power ofsomething that was just
downloaded to me this week andwhat I am calling journey
content.
So we hear about niche content,we hear about storytelling
content.
What really landed for me insomething that I see people do
(02:57):
well and something that I havetried to do, is journey content.
So I have used my social mediapresence to take people on a
journey through the last 14years of being on Instagram, say
, and that has allowed me tomake multiple pivots.
It has allowed me to open groupprograms and sell out quickly.
(03:19):
It has allowed me to hit mygoals because I have been taking
these people on a journey for along time.
I've been building thatrelationship.
So I want you to think of itlike this, instead of just
dropping your offer on youraudience like a surprise
birthday cake which, let's behonest, it can be awkward even
if you like cake, right.
(03:40):
So just being surprised bysomething is wait, where's this
coming from?
I don't understand.
So you're going to be takingthem on a behind-the-scenes
adventure.
So that's what we want to thinkabout, because we create these
amazing products and people willsay to me I spent so much time,
I created this awesome ebook, Icreated this awesome membership
(04:00):
, but it's been really slow toget signups.
And then I will ask, ask, didyou share?
Along the way of the creationprocess of this, and oftentimes
it is no.
So all of a sudden, they justhave this great thing in front
of them, but they don'tunderstand the value of it
because there was no journeybehind the scenes.
So you're inviting them intoyour world in journey content.
(04:23):
You're showing them yourprocess, you're showing them the
struggles that you've had,you're showing them your
triumphs and how your offer ismagically emerging from it all.
So they are seeing you embodiedin your work, embodied in
(04:44):
whatever it is that you'rebringing out into the world and
that's really magnetic, that'sreally attractive to people.
This is the other thing.
I did a post about this.
Currently, when I'm recordingthis week, it's like flirting
with your audience.
Okay, so you're building thatknow and trust factor before you
even mention your amazingproduct, your service, whatever
(05:07):
it might be, and that's what weneed now.
We don't need it just unlessit's something that they can
clearly understand, this isgoing to solve a problem very
quickly.
So what we need is like thelead up, and that's what a lot
of us intuitive entrepreneurs.
We don't have something that wecan say okay, you have curly
hair and you need your curls tobe tighter.
(05:28):
Here's a gel for that, right?
That's something that's superunderstandable right away.
You can make an ad about thatand people are going to get it.
What we are selling is morenuanced it is.
It has different componentsthat people don't understand
just from two slides onInstagram, right?
So when you're showing thebehind the scenes and the
journey, they're getting tounderstand the process, they're
(05:50):
getting to feel the energy ofthe container that you're
creating before you even put itout into the world.
So this journey concept tiesbeautifully into the magnetism
step of our five pillar process.
So, remember, people are trulydrawn to authenticity and
vulnerability and real lifestories.
(06:13):
So by showcasing your journey,your business journey, your
personal journey, whatever itmight be, you're not selling a
solution, you're creating aconnection.
Okay, so in a lot of marketingyou're going to hear show how
you're the solution, show howyou're the solution, how you're
the solution to their problems,and that is very valuable and
that is a component that you dohave to have in your marketing
(06:37):
strategy.
But something that is just aspowerful, that I don't hear a
lot of people teaching about,because it's hard is create a
connection.
So, by showcasing your journey,you're going to create
connection with your people andthey're going to know that you
are the person that they need toget this product or service
from.
So let's just get real for asecond.
(06:58):
I know some of you might bethinking like but, meg, my niche
is super specific and won'tjourney content be too broad.
No one wants to know about whatI'm doing behind the scenes.
My life is so boring.
But here's the thing, my friendeven within a niche, there is
room for relatability.
Even within a big brand, thereis room for relatability.
(07:19):
You can share your struggleswith finding the right suppliers
for your organic crystalinfused skincare line, or the
hilarious mishaps that mighthave happened when you were
learning to communicate withhouseplants and animals.
Those are things that are superrelatable to people, where they
can then see themselves in yourstory and then feel connected
(07:43):
to your personal brand.
The key is to find the sweetspot between your unique
expertise and the universallyhuman experiences that everyone
has.
So this is why you will see onInstagram some people using
memes Often.
Now it's very popular to dosomething where you have a green
(08:04):
screen background and then youhave a meme from a movie, like
from Bridesmaids or something.
It's two actors and people puton the top POV.
All the ADHD business ownersout there get this or something
and those get tons of likes andshares because it's a
universally human experience fortheir clientele, right?
(08:25):
So they see themselves.
It might have nothing to dowith their crystal infused
skincare line, but they'reshowing that human side, as a
business owner gets more eyes ontheir content to get.
So how can you really look atwho your ideal client is and
speak to them in things that aremore broad than just your
(08:47):
product line or your service?
This is something myself, for mypersonal brand, I've been
thinking more and more about,because I don't do a ton of that
speaking to a specificpopulation, but I have ADHD.
I have three sisters that I'mconstantly sharing Instagram
memes with and stuff, so I'vebeen seeing people do things,
create content like that.
(09:07):
That then is like highlyshareable and I'm like, oh, I
have to jump on this becausethat will show even more of a
relatability side to my personalbrand.
So let's think of some of theways that do this.
You can create thisauthenticity.
You can create thisauthenticity.
You can create this journey foryour clients on social media.
You can do it through youremail.
(09:28):
You could do it through yoursubject, however, it is that you
connect with your people.
The first thing is creatingbehind the scenes peaks.
Show your workspace, show yourcreative process, show your aha
moments.
It could be showing how you getout the door with five kids in
the morning and then you go towork.
Whatever the behind the scenesare, it is not boring.
Listen to me, you are notboring.
(09:50):
People love the mundane.
People want to see how you pickout your shoes in the morning.
You don't have to live streamyour entire life in order to
accomplish this, but show somebehind the scenes peeks.
So the second is vulnerability.
Share your challenges, shareyour doubts, share how you
overcame them.
People love this.
We often think that we have tobe so perfect on social media
(10:13):
and that's going to be whatattracts people, but it's
actually not.
It's your most vulnerablemoments and again, I caveat this
with saying that you're notgoing to share from the wound If
you're in the middle of adivorce.
Your partner just asked you fora divorce yesterday.
That might not be the time toshare, but in a few months, when
you're feeling more and morehealed and you want to share,
that is a place to share fromyour authenticity and call in
(10:35):
community and call in connection, because there's other people
that are going through verysimilar, like-minded things.
The third thing is humor.
Don't be afraid to laugh atyourself.
Don't be afraid to show, likewe said, the little mishaps,
things that have gone wrong,things that are funny, whatever,
maybe a mistake that you makewhile you're podcasting or in
your writing.
I am, I'm not afraid to pokefun at myself.
(10:57):
Sometimes people can reallyrelate to that.
And then fourth is client wins.
Celebrate your client successes.
Show, behind the scenes of whatyou are doing with your clients
, a transformation that they'regoing.
Of course it's with theirpermission.
An example of this is I wascoaching in the functional
nutrition academy this week.
What I did was I set my phoneup on the other side of my
(11:18):
computer so it could see me inthe Functional Nutrition Academy
this week.
What I did was I set my phoneup on the other side of my
computer so it could see me inthe back of my computer, and I
recorded a little bit while Iwas coaching, which was great
because I got the sound clipfrom it and I was able to put
that on my Instagram stories andit gave people an example of
how I coach.
It gave people a really goodtidbit of I think it was
(11:38):
something about like yourInstagram bio, and then it gave
people also.
It showed them oh wait, shecould come into my group too and
do this potentially.
So it was a great way to takethem on the journey, show them
what I was doing currently thatday, but then also help build
that authority of oh wait, shedoes this.
I could hire her to do this too, possibly.
(11:59):
Okay, so, after hearing all that, I want to just quickly come
back to how I am using intuitionin my personal healing and in
the boardroom in our businessthis week.
So I am really leaning in hardon my meditation practice and I
know I brought this up in ourjoint episode with Chelsea.
(12:22):
I currently am in a programcalled Initiation with Sarah
Jenks and I went to thein-person retreat last week and
we did a ton of visualizationand meditation and it was so
good and it was this hugereminder to me that I can come
back to this practice.
(12:43):
I can empty out my energy, Ican meditate and I can channel
my content.
I can.
Yes, there needs the strategyand the structure, but my
content is so much better andconnects and gets so much more
engagement when I make space tointuitively be led versus trying
(13:04):
to use my logical mind.
It's been the holidays arecoming, we're trying to get
organized for a week off beforeThanksgiving and things but I'm
really making sure I prioritizethis meditation.
And the other part of that, too, is also after meditating,
whether it's when I take ashower or when the kids go off
(13:26):
to school, putting on a playlistof music that really lights me
up.
It's really helping me get backinto my physical body, which
then helps me create contentfrom such a more grounded place,
which then helps with thatmagnetism and embodiment parts
of our framework, and it justfeels like it connects so much
(13:50):
better with people.
So if you are trying to get backto a meditation practice or I
just want to know how you'reweaving your magic and your
intuition and your energy backinto your business this week, so
reach out to me on Instagram.
I would love, love, love tohear about it and we could just
talk there, because we needother people who are going to
(14:10):
lead in this way, who are goingto connect in this way, who are
going to run their businesses inthis way.
When we do, it's going to feelso much better.
All right back to contentstrategy.
So let's get rid of thattalking into the void feeling
and turn up the volume on yourengagement.
So here is a quick breakdown ofhow you can infuse your content
(14:31):
with your magnetic journey vibes.
So the first place we want tolook is Instagram stories,
because those are your like warm, hot leads, the people who they
are there for, the behind thescenes.
They want to look is Instagramstories because those are your
like warm, hot leads, the peoplewho they are there for, the
behind the scenes.
They want to know what's goingon in your business and your
life.
So it's a perfect way for aquick, like unpolished glimpse
of the day you can.
What I like to remind people ofis think of Instagram stories
(14:54):
as a story.
Set it up, so it is breakfast,lunch and dinner timing
Timing-wise.
You can set an alarm on yourphone to remind you.
People also really likerecognizing consistency.
So if every day, you start yourstories with a selfie of
yourself and then maybe you tellthem what you're doing for the
day, it really helps build thatjourney.
(15:14):
You can tie it back to yourbusiness, but you want them to
be scrolling through the storiesand recognize your face to your
business.
But you want them to bescrolling through the stories
and recognize your face,recognize your brand, have an
expectation of what is comingnext.
Often, when I was in my lifecoach and spiritual coach
business, I would post a pictureof me having my coffee and then
I would post my journal orcards that I was pulling and
(15:36):
people really loved that.
So that had nothing to do.
I wasn't selling anybodydirectly there, but then when I
did open my programs, peopleknew, wow, she is embodied in
this work because I'm seeingthis every single day.
So another way is to use reels.
You can use trending audio toadd a fun, relatable spin to it,
but you can create a reel juston your journey.
(15:57):
So it could be like POV,running a spiritual business for
the last 10 years and I'mfinally had my first 10 K month
or something like that.
It doesn't have to be a directcall to action that you're
selling anything.
You're again.
You're just embodying it andyou're magnetizing them by
showing them I'm a leader, I amembodied in this work and I am
having success and justshowcasing that in something
(16:20):
like a reel, which does usuallyget more visibility than just a
regular post.
Another great way is to useInstagram lives, tiktok live,
going live, hopping on andchatting with your audience in
real time.
So answer questions or shareinsights, let your personality
shine, because people feelreally connected to that right
(16:42):
they feel connected to, theywant to have that conversation.
It's much easier to have thatconversation, get engagement,
when you are live on Instagramor Facebook or wherever you do
go live.
People really love watchingthat.
Whether you're putting onmakeup or you could be making
your coffee, whatever it is,they feel like they're in the
kitchen with you and they wantto have a conversation.
(17:03):
So that really ups yourengagement as well.
And then, last but not least, issomething like a blog post or
sub stack Like this is a place.
That is a lot.
It could be a YouTube videolong form content where you can
really dive deep into yourprocess, your philosophy and the
why behind your work.
So many people have a why, andthis was another thing I said in
(17:26):
our coaching call recently.
People were talking about howthey weren't getting much
engagement and I they weretelling me their why, but I kept
going deeper.
And a good way to put yourfinger on the pulse of your why
is to think about your industryand think about the things that
you hate, the things that, like,really get you mad and the
(17:48):
contra not controversial, butlike in the way of trying to
just cause controversy, but like.
Something that makes me reallymad in the marketing industry is
that people focus so much onjust virality and growth, and
that makes me feel superpassionate, because you can have
a six figure business with athousand people on Instagram.
(18:11):
It does not matter.
So it's more about pouring intowhoever who is there.
Growth is an important part ofa strategy, but it's not the end
, all be all and it doesn't meanthat you're going to make money
.
So when I do posts about thatand I come from this impassioned
place it really connects withpeople.
Again, I was in the FunctionalNutrition Academy, so we were
talking about nutrition and Ithen saw one of the members go
(18:33):
and make a post about all thethings that she saw in her
industry that day that she hated, and the post was getting a lot
of traction.
It was really good, becausepeople we are a lot of.
Our content is just boring,because we're trying to appease
everybody and that doesn't makepeople emotional enough to take
action, to like it, to make acomment.
(18:54):
So really dive in your longform content to like why you
feel certain ways about certainthings, and then you can take
pieces of that and put it inyour short form content and
you're going to just see.
It's going to connect withpeople.
You're going to elicit aresponse from them, and
sometimes it will be people whodon't agree with you.
And how can you create safetyin your nervous system to settle
(19:15):
into that and say I am anexpert in this, I know this and
it's okay that people don'tagree with me.
This is going to get me infront of more people.
It's going to get more peopleengaged, and that's really what
my ultimate goal is.
So take them on the journey,take them on the experience of
(19:35):
what you are doing, what youwere embodied in, and the other
part of being authentic andtransparent in your journey is
that you are also allowed tochange too.
So you could say, a few yearsago I used to share this and now
I don't believe that anymore.
I changed my mind.
I'm taking you on this journeyof me becoming the most
(19:56):
connected version of myself, orhowever it is the language that
you use.
People really also can relateto that too.
I think we see so much of anexample online of that.
You have to be the same as youwere five years ago, and that's
simply not true.
It's just not even possible,and people want to see people
that are willing to show up andchange and evolve, and that is
(20:19):
something that's really magnetic.
All right, so that is a wrap.
On another episode of theIntuitive Marketing Podcast, I
want you to remember that youare a magnet for your dream
clients.
By sharing your journeyauthentically and embracing the
power of your intuition, you'regoing to attract soul-aligned
(20:41):
people who are ready to say heckyes to the magic that you have
to offer them.
So I would love for you to tunein next week when Chelsea and I
are gonna be talking about howto create a vision and strategy
for your business in the newyear.
It's gonna be so good and it isour last episode of this season
of the podcast, which has beenso exciting to produce, to do
(21:05):
and get out there for you.
We're getting such greatfeedback and if you have
anything specific that you wantto see in the upcoming season,
please let us know and we wouldlove to dive into that and just
create really good content foryou.
So have a great day.
We will talk to you soon.
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