February 14, 2025 • 26 mins
The episode delves into how contrasting marketing styles between business partners can create a powerful synergy. Through discussions on self-awareness, celebrating individual strengths, and avoiding burnout, the hosts inspire listeners to embrace their unique paths towards success.
• Exploring contrasting business styles
• The importance of self-awareness in entrepreneurship
• Celebrating individual strengths and avoiding burnout
• Strategies for increasing visibility and community building
• Actionable homework to support business growth
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
What happens when two completely opposite approaches
to launching in business meet?
Speaker 2 (00:07):
We have found healing and power in balancing our
unique strengths Chelsea'sback-end perfectionism and my
bold quick action.
Hey there, friends.
Speaker 1 (00:17):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro-marketingBS and bring you big sister
vibes instead.
I'm Meg and this is Chelsea,your new biz besties.
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:37):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or even sevenfigure business in a way that
(01:00):
won't make you cringe.
Speaker 1 (01:01):
We're actually here to help you bring the magic back
into your marketing, Becausemarketing should feel good, not
gross.
Grab your favorite drink, getcomfy and let's get started.
We are back.
It is 17.
Oh, we're so excited to berecording again together and in
fact, today we're recording iton January 25th to be ready for
(01:24):
the launch, which is like asuper powerful manifestation.
Speaker 2 (01:27):
astrology day today, right yeah so we're manifesting
all the listeners.
So when you hear that, sharethis with a friend, oh yeah.
Speaker 1 (01:36):
So today we're going to be introducing this topic of
contrasting styles, right?
So we're jumping back into thisnew season topic of contrasting
styles, right?
So we're jumping back into thisnew season.
Ps, if you didn't listen toseason one, we were reflecting
recently that if you listen tothat, it's almost I don't know,
I don't want to use the wordindoctrinating, what's the
better word Introducing you tothe methods that we use, right
(01:57):
To our intuitive businessframework, to all of the things
that we use as intuitivebusiness owners.
So, if you've never listened tothe first episodes, feel free
to go back.
Yeah, a lot of value, a lot ofvalue.
This season.
We want it to be a little bitmore in the vibe of the big
sister hey, come hang out withus.
This is the topic we're talkingabout in Telegram and being
(02:18):
like, oh my God, this is sojuicy, we should do an episode
about it.
Yeah, and I think it's gonna beyou and me each episode, unless
there's something.
Have we decided that?
Speaker 2 (02:28):
I don't think we've decided necessarily, but maybe
we'll say we'll see.
Spirit moves us, yeah, yeah.
So we're gonna today.
We're gonna talk about how weboth have different strengths,
different, different things thatwe enjoy doing, and how what we
really see we're doing isshowing people how we do
(02:49):
marketing and teaching them howto do that.
But it's also like we'recreating a movement of doing
your business in a way thatfeels good, prevents burnout.
Both of us are moms, we'rebusiness owners, we're
neurodivergent.
We have some health issues hereand there.
Us are moms, we're businessowners, we're neurodivergent, we
have some health issues hereand there, things like that and
we see that in our people too,and we want to be able to both
(03:11):
talk to how we like, bolsterourselves up during those times
and use our strengths to helpsupport one another.
Because I think a lot ofbusiness owners see, okay, I
have to be just like how Chelseais and I have to do all my
email funnels and I have to getthat all set up, or I'm just
like Meg is and I don't haveanybody that can help me with
(03:33):
those other things.
We really want to be thatexample for you that both of us
neither of us ever went intothis thinking that we would find
a partnership right, like Inever did, and it was a really
intuitive process that led ushere and that might not be
exactly the same for you, butyou can definitely just glean
some inspiration and also somedirection from what we're going
to talk about?
Speaker 1 (03:53):
I think so too, and we're going to talk a little bit
about some of the strengthsthat we have.
But if you're listening andyou're like, oh, I have a
different nuanced strength, Ithink something that's been so
powerful about us workingtogether is also that we
celebrate each other.
Speaker 2 (04:06):
Oh, my gosh.
Speaker 1 (04:07):
I love what you did.
That looks so great.
I would never think about itthat way, but when you're a
solopreneur, if you're listening, taking the time to pat
yourself on the back for yourstrengths.
I think it's very easy to alwaysseek out a coach, seek out a
course to fill in the gaps thatyou have right To become more
well-rounded in what you'redoing, which is great it's
always personal growth butslowing down to pat yourself on
(04:29):
the back of what you are good at, I think sometimes we just got
to show up for ourselves in thatway, which is a good reminder,
and acknowledge it, just to havethat self-awareness.
I know that one of thestrengths that I have that can
also very much be a challenge isI am very meticulous.
I am like I want the back endof our business to be running
(04:51):
smoothly.
It's like an experiment to meto see, oh, how many people have
come to this sales page andwhat conversion rate do we have
and how can we improve it.
It's fun to me.
I love hearing someone say, oh,I found your blog post and
signed up for your email listfrom there and I'm like, oh, yay
, it's working Right.
But I can get so fixated on theback end stuff that nobody
(05:14):
knows about it, like I burn outbefore I actually talk about the
thing that I've improved orthat I'm just like over it,
especially as a generator, I getexcited about the boring nitty
gritty stuff which not many, notmany people do.
I get really excited aboutseeing website improvements come
together, seeing SOPs andsystems, and then, once that's
(05:37):
done, I'm like great, what's thenext thing to keep me excited?
I forget to talk about it.
Speaker 2 (05:41):
Just not great marketing had to talk about it.
Just not great marketing.
And I'm the complete opposite,where I get really excited when
somebody says to me oh,so-and-so, told me about your
thing, or like creating thatcommunity around.
Like I had a call this week andsomebody was like I was on a
call with a woman in Washingtonstate.
(06:02):
The woman I was on a call withis in the town over from me.
So I was on a call with a womanin Washington state.
The woman I was on a call withis in the town over from me.
So I was on a call with a womanin Washington state and she
recommended your board meeting.
And I couldn't believe it when Ifound you that you lived in the
town next to me, so that wasreally exciting to me.
So I get excited to think ofthe concept of what we're
selling or doing, putting like asocial media graphic together
(06:26):
or putting a social media likeconversation together, yeah, and
just to hang up, it's ready forthe people.
But then often I don't have theback end and I've had the
experience of this is a greatproblem, quote-unquote to have,
but like having a lot of peopleinterested and then it feeling
overwhelming because I don'thave or probably I'm probably
(06:48):
missing out on some businessbecause I don't have x, y and z
set up yeah, on a little contextfor listeners who might be
following the journey.
Speaker 1 (06:58):
So Meg and I partnered up in April of last
year to become co-founders ofthe agency, so more than done
for you services that we offer.
And then we launched thispodcast together.
In what?
August, september.
Speaker 2 (07:11):
Yeah Of last year.
Speaker 1 (07:11):
We came out in September but we started in
August, yeah, and towards theend of 2024, we started to
realize so many of the otheroffers that we both wanted to do
just made sense to be under oneumbrella and under one movement
.
So now the intuitive business bydesign brand and this podcast,
like so many things, are nowbeing quote unquote, rebranded
(07:32):
to be both of us, because werealized the movement we want to
create is bigger than either ofus are like separately going to
be doing, and partnering withsomeone with the complimentary
skills has created balance whereI can be like hey, I want to
launch this new funnel andimprove our intuitive pricing
guide, for example, our freefunnel.
And here's the shitty throwntogether.
(07:54):
Content really good, but designwise not beautiful PDF that I
had made in Canva.
Could you touch this with yourdesign magic?
And then you will just blow mymind with what it looks like,
blow my mind with all thebackgrounds, right.
And so then we're like oh, thenI get excited for someone to
opt into that guide because I'mlike this, it's so much easier
(08:17):
to consume.
It's so much more potent to gothrough and do it when it
visually looks really great, andthat's been something that I've
often missed because I'm like,oh, the content is done, there
we go, throw it out to the world.
But usability and readabilityand flow, and so it's been
really cool to put out, forexample, that funnel.
If you've never downloaded ourintuitive pricing guide, you
(08:39):
should check it out and to seethat, like the idea, the
implementation and just goingback and forth can help us get
something out that otherwise, ifyou made a beautiful guide in
Canva and then you were like, oh, how do I make sure I'm getting
this out in a way that's goingto long-term benefit, yeah,
would you in the past get stuckon what do I do with this?
(09:01):
Or just throw it out there, notreally having?
Or what would it feel like ifyou just put out I know you
recently put out a freebie.
It's a really high valuefreebie do you?
How does it feel for you to putsomething out there and not
know if the back end is set uphow you want?
Does that make sense?
Speaker 2 (09:19):
yeah, it doesn't feel great, but it also like never
stopped me either.
I just yeah, I don't.
I think that if somebody camein and I was to hire a business
auditor and they would look like, oh my god, you missed out on
all these thousands of dollarsbecause you didn't have.
But also, my personality isjust okay, whatever, like I just
that's not going to stop me,I'm going to keep going.
(09:40):
But that's where I feel like Ispent so much time in my
business like outsourcing mypower of looking at.
Maybe if I hire this coach,then I'll figure it all out.
Maybe if I hire this coach,then I'll figure it all out.
Maybe if I hire this coach andI feel like with our partnership
, it's just been like thisnatural, oh okay, like we can
let Chelsea lean into herstrengths, I can lean into mine
(10:00):
and then it can feel reallygrounded and good all around.
And again, it's like you don'thave to have a partner in this.
But I also want this to be.
I have a mentor that I am intheir community and I've watched
their business grow and theybrought on a partner and it
(10:21):
really allowed this like spacein my brain to be like, oh wow,
look at how they're doingbusiness.
Yeah, this is a possibility.
It's not that you always have tooutsource, or you can, and it
can lead, because I have we didhire it.
I feel like we hired each other.
Okay, each other.
That I think that's what I wantpeople to take away too is to
(10:45):
remember it's really importantto find the community.
So come into something like ourcommunity, or find another
community that you feel reallyconnected to, because you're
going to meet people in therethat you never know what.
Like we met on TikTok.
Like you just never know what'sgoing to happen.
If you keep your mind open towhat your strengths are and what
(11:07):
and I think that's the otherthing to also look at is like
and I think that's the otherthing to also look at is like
it's okay that certain thingsfeel good to you.
Like it's okay, like it's greatthat to Chelsea it feels really
good to get all the littledetails and the back end stuff,
like that's awesome and alsothat doesn't feel good to me and
I might do it for a season, butI'm never going to do it long
(11:30):
term, like I'm just not going toturn into that person, yeah,
and vice versa.
So it's important.
I think that what we've beendoing to and not necessarily
naming it is like we have a verystrong self-awareness both of
us, yeah and that has come afterwe've both been in business for
(11:51):
a long time or runningbusinesses, and we know where
our strengths lie and where wewant to continue to grow.
There's some things that weboth love AI.
We want to learn more about it,but we have no interest in
learning about ads, so we have.
Speaker 1 (12:05):
Yeah, that's a good point.
And like how you're guidingyour investments too.
Like, just with that example,we have a mentor because we both
want to learn it well enough tohelp people.
So we hired a coach, a mentor,for AI, whereas neither of us
want to.
We don't get excited neither ofus about ads, so we're hiring
that out.
I think that's important and notthat you, if you get into a
(12:26):
community, it doesn't have to bethat you're looking for a
business partner.
But partner can mean a lot ofthings.
It could mean accountability,buddy.
It could mean, hey, can we hopon a brainstorming call once a
week?
Like some of the most valuablementoring has come from people
who I've met in othercommunities that, like I've
(12:47):
invested to be in coach a'sprogram.
And then I meet Carolyn and sheand I were like voxer buddies
and got on a call every otherweek for a year and a half.
That relationship we weren'tpaying each other, we were just
like carving out the time andtreating each other like a
client almost, and thatupleveled me, like that really
shifted how I saw my businessand my strengths, being able to
(13:10):
help her in a way that sheneeded, and being able to be
helped can look like so manydifferent things of getting your
complementary styles met.
Speaker 2 (13:20):
Yeah, it's.
That's what happened to us too,where we said we just kept
talking and then said what wouldthis look like?
So I think it's important tojust look at what you enjoy
doing and especially where atthe beginning of the year like
really getting excited about thethings that light you up and
leaning into that, but then alsobeing aware that you might need
to find somebody to help youwith the other sides that don't
(13:42):
feel great and really quickly,and then it feels.
I often find that feels badwhen I'm making the decision of
I'm doing this because I need tomake money and versus okay,
I'll just do this quick becausethis is a good idea and I just
(14:03):
need that cash injection.
That's often where it feel itdoesn't feel great and I don't
feel as motivated in the pastset up the backend stuff,
because it's more, yeah.
So how do you feel?
Speaker 1 (14:13):
about that.
Yeah, no, I think I'm justreflecting back on when I
launched my mastermind and thatwas like I was super methodical
about all of the backend but Ibuilt.
I forced myself to be reallyhigh visibility while I was
doing it, like I had a schedulefor myself because I know it's
not my strength but I was like Ican't not, I can't not market
(14:38):
this.
It was the highest ticket offerthat I'd been offering to my
audience up until that point andbecause I knew it wasn't my
strength, I was in.
I think at the time I was in acontainer with Ina Coveney, one
of our friends.
You've been on her podcast andshe was really pushing getting
onto the group coaching call,just like we offer group
coaching in the intuitivebusiness community and I gave
(14:59):
her permission, asked her topush my edges of what I would
not naturally do aroundvisibility, and that was
incredibly helpful.
We came up with these ideas.
I had the close friends thinggoing on Instagram where I was
like doing behind the scenes ofthe launch.
That was fun.
I was finding all thesedifferent ways to see who my
warmer audience was at the time.
That left to my own devices andnot pushing myself.
(15:23):
I would not have stretched todo that and it was my most
successful launch up until thattime and I think it was a lot of
maybe not at the time reallyself-awareness that the
visibility is the harder thingfor me, but I just knew, oh,
this stuff all comes naturallyto me.
Speaker 2 (15:39):
I can set up the funnels and the automations and
the welcome and the onboarding,but we all have to stretch if
you're the face of your brand,exactly Like this ability you
have, on the visibility on whatyou're willing to do, and it's
not that everybody has to do itthe same, but there are going to
be tasks that just aren't themost exciting for you.
(15:59):
And it is good to figure out,like, where you can stretch a
little.
And I think we did do that withour launch of our intuitive
framework and the workshop thatwe did.
We did lean into our strengthsand then we also we also, like
you, were very visible and Ilike doing I do a lot of design.
I like design, but then alsolike doing a big ebook it is a
(16:21):
stretch, it's like somethingthat like I don't do a ton of
that.
That was very successful for us.
I feel like, yeah, that was ourfirst like formal launch
together.
Yeah, yeah, it was.
Speaker 1 (16:30):
Yeah, I think on all fronts it was successful it was
so yeah, it felt really goodproved different uh methods of
how we were going to bringpeople in.
We I think we're very visible.
We were supporting each otheron the mindset stuff through it,
seeing some unsubscribes andseeing people who, like we
thought would join, who didn't,and just the mindset journey of
(16:51):
launching something I think wasreally helpful Nice to have
somebody else.
Yeah, just to be able to unpackand process, for sure, yeah, but
yeah, I think that was reallyfun because we also explored and
I break this all down If you'venever been inside of our
community, we have a coursethat's included in it, called
the Aligned Launch Blueprint,and in there I break down
(17:12):
exactly how to launch and thestrategies that we use and how
to set goals and everything.
But within there we also layout a checklist of what you want
to have organized and in placebefore you're like officially.
And I think what was reallyhelpful for me is we gave each
other enough time to get theassets done without it feeling
like burnout or scramble, sothat I feel like during the
(17:34):
actual launch, like cart open,it didn't feel super stressful
because we were like oh yeah,thank you past Chelsea, Thank
you past Meg for setting asideenough time to really get all of
that done.
Speaker 2 (17:46):
Want you to think about is like first, recognize
your style of doing business andlaunching.
Identify whether you lean moreinto enjoying the details,
whether that, like you, knowwhat you need to have in place
(18:06):
to make your nervous system feelset for a launch, because, like
we talked about in a second ago, it is a mindset thing too,
like you really.
I remember one of my coachessaid to me like you have to run
through the finish line and youcan't just like hobble there and
then stop talk yourself out ofit you talk yourself out of it
(18:27):
and there's a lot of people thatwill join those last minute
sallies.
Like I'm a last minute, yeah.
So you have to run through andyou have to know okay, I have to
get these things set up so thatI know my nervous system will
be as calm as it can be, so thatI can have the energy to run
through.
Speaker 1 (18:42):
That makes a lot of sense.
Yeah, and even during it, youknow, just allowing for the
pause.
You don't want to be hobblingor stopping, but allowing for a
pause to recalibrate, Considerwhat's missing.
It could be what's missing istaking care of yourself during a
launch.
It could be.
Oh, I thought I had pre-writtenall of my emails and had that
(19:02):
structure to just schedule them,but I didn't.
It could be just sitting downwith a cup of tea and journaling
about how it's feeling likeprocessing.
Speaker 2 (19:32):
Pause to recalibrate during a launch, and a launch
can mean so many differentthings.
It can mean cart open, cartclose.
It could mean bringing a newoffer to your community.
It could mean just a highervisibility season on a certain
offer that you have, and soreally just allowing yourself to
prioritize your energy and knowwhat's going to let you feel
supported so that you can avoidburnout, and making sure that
you do schedule in times to takebreaks from social media, doing
things that bring you joy, feelstrong in an email, writing
(19:54):
email funnels, but you believeso deeply in what you're
bringing forward and that itdoes feel like a mission to you,
like maybe that is somethingthat you outsource, then and
that you look to hire so thatyou know you can go in and
really double down on yourvisibility because you don't
feel burnt out because you'rewriting all these emails that
you don't enjoy.
Speaker 1 (20:11):
Yeah, yeah, I think something that you and I have
done well is honoring that.
For us, human design it's notthe end-all, be-all, but we
really resonate with some of theattributes of our types, from
human design, from anything thatgives you that self-awareness
to not fight it, to be in astate of acceptance of how you
can work smarter, not harder.
(20:44):
So, for example, I'm agenerator and it doesn't bother
me to sit down and do the boringwork that nobody ever sees if
I'm excited about it.
And Meg is a manifester and soshe's really designed to be out
there informing and inspiring.
And it would be crazy for me tobe like no, Meg, you have to do
the generator style workbecause we wouldn't be tapping
(21:04):
into the greatness that she hasto bring to the business.
I would shrivel up.
Speaker 2 (21:09):
That would be so hard , yeah, and that's also so nice
that we both understand thatabout each other.
So find yourself at least afriend that understands that
about you.
And, last but not least, buttest and iterate, because don't
fear messing up or imperfectionduring a launch, because you're
going to get, you're going togather so much data, so much
(21:31):
insight about what you like,what your people like.
Much insight about what youlike, what your people like.
There's different seasons ofbuyers too, depending on the
economy.
Things like that.
Like you have to test it outand understand that.
Like, the next time you do it,things can change.
I often remind people to like,just keep a Google Doc somewhere
of launches so that they know,like you're going to forget
(21:53):
things, right?
So, oh, yeah, just like whatyou said right now about when
you launch your mastermind, youhad a close friends list.
I was like, oh, that's a goodidea.
Like, when you're doing thesethings, write them down
somewhere and keep a file onyour mastermind, launches or
whatever, so that you can testand iterate and know what felt
good, what did well, so youdon't lose that.
(22:14):
I love that.
Yeah, should we give ourlisteners some homework?
Yes, so we'd love to leave youwith some actionable homework
for you to really integrate theshow and be able to move forward
.
So if you do the homework andyou want to share it with us,
tag us on Instagram.
We would love to see it, butthe first journal prompt is
(22:34):
we'll have this in the shownotes as well.
Reflect on your own tendencieswhen launching.
Are you more like Chelsea, likefocusing on the details?
Are you more like me, divinginto just taking action?
Focus and get clear on who youare, what feels good to you, so
that you know where you can leaninto and where you might need
help, and then, second, identifyone way that you can balance
(22:59):
your approach in your nextlaunch.
So, could you collaborate withsomebody else?
Could you trade?
Maybe there's somebody in yourcommunity that loves writing
emails and you could trade andhint hint, we do have something
coming soon for that oh, thatwill help you.
yeah, you could templates foremails, things like that, so be
on the lookout for that.
We're always trying to findways to support you, and if you
get clear on something here andyou're like, hey, this would
(23:20):
make my life and business somuch easier, let us know yeah.
Speaker 1 (23:24):
It's good to be back in the recording studio with you
, meg.
I hope that everybody foundthis episode of the Intuitive
Marketing Podcast as inspirationto help you bring the magic
back into your own marketing.
Our goal is for this podcast tobe a compass in the chaos we
know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets and we hope
(23:45):
you tune in to the next episodewhere we will be chatting all
about how to set delusional,huge goals so that you're in the
frequency of manifesting thelife and the business that you
desire.
So really that dreaming big.
How do you balance that withstaying grounded and focusing on
the next action that you needto take, without burning out or
feeling like you are behind?
(24:06):
This is a conversation I havewith so many people on a regular
basis, and we're going to bebringing a really fresh
perspective to it, so we hopethat you subscribe and make sure
to tune into that chat.
We will see you next time.
Bye, everyone.
What happens when two completely opposite approaches
to launching in business meet?
Speaker 2 (00:07):
We have found healing and power in balancing our
unique strengths Chelsea'sback-end perfectionism and my
bold quick action.
Hey there, friends.
Speaker 1 (00:17):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro-marketingBS and bring you big sister
vibes instead.
I'm Meg and this is Chelsea,your new biz besties.
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:37):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or even sevenfigure business in a way that
(01:00):
won't make you cringe.
Speaker 1 (01:01):
We're actually here to help you bring the magic back
into your marketing, Becausemarketing should feel good, not
gross.
Grab your favorite drink, getcomfy and let's get started.
We are back.
It is 17.
Oh, we're so excited to berecording again together and in
fact, today we're recording iton January 25th to be ready for
(01:24):
the launch, which is like asuper powerful manifestation.
Speaker 2 (01:27):
astrology day today, right yeah so we're manifesting
all the listeners.
So when you hear that, sharethis with a friend, oh yeah.
Speaker 1 (01:36):
So today we're going to be introducing this topic of
contrasting styles, right?
So we're jumping back into thisnew season topic of contrasting
styles, right?
So we're jumping back into thisnew season.
Ps, if you didn't listen toseason one, we were reflecting
recently that if you listen tothat, it's almost I don't know,
I don't want to use the wordindoctrinating, what's the
better word Introducing you tothe methods that we use, right
(01:57):
To our intuitive businessframework, to all of the things
that we use as intuitivebusiness owners.
So, if you've never listened tothe first episodes, feel free
to go back.
Yeah, a lot of value, a lot ofvalue.
This season.
We want it to be a little bitmore in the vibe of the big
sister hey, come hang out withus.
This is the topic we're talkingabout in Telegram and being
(02:18):
like, oh my God, this is sojuicy, we should do an episode
about it.
Yeah, and I think it's gonna beyou and me each episode, unless
there's something.
Have we decided that?
Speaker 2 (02:28):
I don't think we've decided necessarily, but maybe
we'll say we'll see.
Spirit moves us, yeah, yeah.
So we're gonna today.
We're gonna talk about how weboth have different strengths,
different, different things thatwe enjoy doing, and how what we
really see we're doing isshowing people how we do
(02:49):
marketing and teaching them howto do that.
But it's also like we'recreating a movement of doing
your business in a way thatfeels good, prevents burnout.
Both of us are moms, we'rebusiness owners, we're
neurodivergent.
We have some health issues hereand there.
Us are moms, we're businessowners, we're neurodivergent, we
have some health issues hereand there, things like that and
we see that in our people too,and we want to be able to both
(03:11):
talk to how we like, bolsterourselves up during those times
and use our strengths to helpsupport one another.
Because I think a lot ofbusiness owners see, okay, I
have to be just like how Chelseais and I have to do all my
email funnels and I have to getthat all set up, or I'm just
like Meg is and I don't haveanybody that can help me with
(03:33):
those other things.
We really want to be thatexample for you that both of us
neither of us ever went intothis thinking that we would find
a partnership right, like Inever did, and it was a really
intuitive process that led ushere and that might not be
exactly the same for you, butyou can definitely just glean
some inspiration and also somedirection from what we're going
to talk about?
Speaker 1 (03:53):
I think so too, and we're going to talk a little bit
about some of the strengthsthat we have.
But if you're listening andyou're like, oh, I have a
different nuanced strength, Ithink something that's been so
powerful about us workingtogether is also that we
celebrate each other.
Speaker 2 (04:06):
Oh, my gosh.
Speaker 1 (04:07):
I love what you did.
That looks so great.
I would never think about itthat way, but when you're a
solopreneur, if you're listening, taking the time to pat
yourself on the back for yourstrengths.
I think it's very easy to alwaysseek out a coach, seek out a
course to fill in the gaps thatyou have right To become more
well-rounded in what you'redoing, which is great it's
always personal growth butslowing down to pat yourself on
(04:29):
the back of what you are good at, I think sometimes we just got
to show up for ourselves in thatway, which is a good reminder,
and acknowledge it, just to havethat self-awareness.
I know that one of thestrengths that I have that can
also very much be a challenge isI am very meticulous.
I am like I want the back endof our business to be running
(04:51):
smoothly.
It's like an experiment to meto see, oh, how many people have
come to this sales page andwhat conversion rate do we have
and how can we improve it.
It's fun to me.
I love hearing someone say, oh,I found your blog post and
signed up for your email listfrom there and I'm like, oh, yay
, it's working Right.
But I can get so fixated on theback end stuff that nobody
(05:14):
knows about it, like I burn outbefore I actually talk about the
thing that I've improved orthat I'm just like over it,
especially as a generator, I getexcited about the boring nitty
gritty stuff which not many, notmany people do.
I get really excited aboutseeing website improvements come
together, seeing SOPs andsystems, and then, once that's
(05:37):
done, I'm like great, what's thenext thing to keep me excited?
I forget to talk about it.
Speaker 2 (05:41):
Just not great marketing had to talk about it.
Just not great marketing.
And I'm the complete opposite,where I get really excited when
somebody says to me oh,so-and-so, told me about your
thing, or like creating thatcommunity around.
Like I had a call this week andsomebody was like I was on a
call with a woman in Washingtonstate.
(06:02):
The woman I was on a call withis in the town over from me.
So I was on a call with a womanin Washington state.
The woman I was on a call withis in the town over from me.
So I was on a call with a womanin Washington state and she
recommended your board meeting.
And I couldn't believe it when Ifound you that you lived in the
town next to me, so that wasreally exciting to me.
So I get excited to think ofthe concept of what we're
selling or doing, putting like asocial media graphic together
(06:26):
or putting a social media likeconversation together, yeah, and
just to hang up, it's ready forthe people.
But then often I don't have theback end and I've had the
experience of this is a greatproblem, quote-unquote to have,
but like having a lot of peopleinterested and then it feeling
overwhelming because I don'thave or probably I'm probably
(06:48):
missing out on some businessbecause I don't have x, y and z
set up yeah, on a little contextfor listeners who might be
following the journey.
Speaker 1 (06:58):
So Meg and I partnered up in April of last
year to become co-founders ofthe agency, so more than done
for you services that we offer.
And then we launched thispodcast together.
In what?
August, september.
Speaker 2 (07:11):
Yeah Of last year.
Speaker 1 (07:11):
We came out in September but we started in
August, yeah, and towards theend of 2024, we started to
realize so many of the otheroffers that we both wanted to do
just made sense to be under oneumbrella and under one movement
.
So now the intuitive business bydesign brand and this podcast,
like so many things, are nowbeing quote unquote, rebranded
(07:32):
to be both of us, because werealized the movement we want to
create is bigger than either ofus are like separately going to
be doing, and partnering withsomeone with the complimentary
skills has created balance whereI can be like hey, I want to
launch this new funnel andimprove our intuitive pricing
guide, for example, our freefunnel.
And here's the shitty throwntogether.
(07:54):
Content really good, but designwise not beautiful PDF that I
had made in Canva.
Could you touch this with yourdesign magic?
And then you will just blow mymind with what it looks like,
blow my mind with all thebackgrounds, right.
And so then we're like oh, thenI get excited for someone to
opt into that guide because I'mlike this, it's so much easier
(08:17):
to consume.
It's so much more potent to gothrough and do it when it
visually looks really great, andthat's been something that I've
often missed because I'm like,oh, the content is done, there
we go, throw it out to the world.
But usability and readabilityand flow, and so it's been
really cool to put out, forexample, that funnel.
If you've never downloaded ourintuitive pricing guide, you
(08:39):
should check it out and to seethat, like the idea, the
implementation and just goingback and forth can help us get
something out that otherwise, ifyou made a beautiful guide in
Canva and then you were like, oh, how do I make sure I'm getting
this out in a way that's goingto long-term benefit, yeah,
would you in the past get stuckon what do I do with this?
(09:01):
Or just throw it out there, notreally having?
Or what would it feel like ifyou just put out I know you
recently put out a freebie.
It's a really high valuefreebie do you?
How does it feel for you to putsomething out there and not
know if the back end is set uphow you want?
Does that make sense?
Speaker 2 (09:19):
yeah, it doesn't feel great, but it also like never
stopped me either.
I just yeah, I don't.
I think that if somebody camein and I was to hire a business
auditor and they would look like, oh my god, you missed out on
all these thousands of dollarsbecause you didn't have.
But also, my personality isjust okay, whatever, like I just
that's not going to stop me,I'm going to keep going.
(09:40):
But that's where I feel like Ispent so much time in my
business like outsourcing mypower of looking at.
Maybe if I hire this coach,then I'll figure it all out.
Maybe if I hire this coach,then I'll figure it all out.
Maybe if I hire this coach andI feel like with our partnership
, it's just been like thisnatural, oh okay, like we can
let Chelsea lean into herstrengths, I can lean into mine
(10:00):
and then it can feel reallygrounded and good all around.
And again, it's like you don'thave to have a partner in this.
But I also want this to be.
I have a mentor that I am intheir community and I've watched
their business grow and theybrought on a partner and it
(10:21):
really allowed this like spacein my brain to be like, oh wow,
look at how they're doingbusiness.
Yeah, this is a possibility.
It's not that you always have tooutsource, or you can, and it
can lead, because I have we didhire it.
I feel like we hired each other.
Okay, each other.
That I think that's what I wantpeople to take away too is to
(10:45):
remember it's really importantto find the community.
So come into something like ourcommunity, or find another
community that you feel reallyconnected to, because you're
going to meet people in therethat you never know what.
Like we met on TikTok.
Like you just never know what'sgoing to happen.
If you keep your mind open towhat your strengths are and what
(11:07):
and I think that's the otherthing to also look at is like
and I think that's the otherthing to also look at is like
it's okay that certain thingsfeel good to you.
Like it's okay, like it's greatthat to Chelsea it feels really
good to get all the littledetails and the back end stuff,
like that's awesome and alsothat doesn't feel good to me and
I might do it for a season, butI'm never going to do it long
(11:30):
term, like I'm just not going toturn into that person, yeah,
and vice versa.
So it's important.
I think that what we've beendoing to and not necessarily
naming it is like we have a verystrong self-awareness both of
us, yeah and that has come afterwe've both been in business for
(11:51):
a long time or runningbusinesses, and we know where
our strengths lie and where wewant to continue to grow.
There's some things that weboth love AI.
We want to learn more about it,but we have no interest in
learning about ads, so we have.
Speaker 1 (12:05):
Yeah, that's a good point.
And like how you're guidingyour investments too.
Like, just with that example,we have a mentor because we both
want to learn it well enough tohelp people.
So we hired a coach, a mentor,for AI, whereas neither of us
want to.
We don't get excited neither ofus about ads, so we're hiring
that out.
I think that's important and notthat you, if you get into a
(12:26):
community, it doesn't have to bethat you're looking for a
business partner.
But partner can mean a lot ofthings.
It could mean accountability,buddy.
It could mean, hey, can we hopon a brainstorming call once a
week?
Like some of the most valuablementoring has come from people
who I've met in othercommunities that, like I've
(12:47):
invested to be in coach a'sprogram.
And then I meet Carolyn and sheand I were like voxer buddies
and got on a call every otherweek for a year and a half.
That relationship we weren'tpaying each other, we were just
like carving out the time andtreating each other like a
client almost, and thatupleveled me, like that really
shifted how I saw my businessand my strengths, being able to
(13:10):
help her in a way that sheneeded, and being able to be
helped can look like so manydifferent things of getting your
complementary styles met.
Speaker 2 (13:20):
Yeah, it's.
That's what happened to us too,where we said we just kept
talking and then said what wouldthis look like?
So I think it's important tojust look at what you enjoy
doing and especially where atthe beginning of the year like
really getting excited about thethings that light you up and
leaning into that, but then alsobeing aware that you might need
to find somebody to help youwith the other sides that don't
(13:42):
feel great and really quickly,and then it feels.
I often find that feels badwhen I'm making the decision of
I'm doing this because I need tomake money and versus okay,
I'll just do this quick becausethis is a good idea and I just
(14:03):
need that cash injection.
That's often where it feel itdoesn't feel great and I don't
feel as motivated in the pastset up the backend stuff,
because it's more, yeah.
So how do you feel?
Speaker 1 (14:13):
about that.
Yeah, no, I think I'm justreflecting back on when I
launched my mastermind and thatwas like I was super methodical
about all of the backend but Ibuilt.
I forced myself to be reallyhigh visibility while I was
doing it, like I had a schedulefor myself because I know it's
not my strength but I was like Ican't not, I can't not market
(14:38):
this.
It was the highest ticket offerthat I'd been offering to my
audience up until that point andbecause I knew it wasn't my
strength, I was in.
I think at the time I was in acontainer with Ina Coveney, one
of our friends.
You've been on her podcast andshe was really pushing getting
onto the group coaching call,just like we offer group
coaching in the intuitivebusiness community and I gave
(14:59):
her permission, asked her topush my edges of what I would
not naturally do aroundvisibility, and that was
incredibly helpful.
We came up with these ideas.
I had the close friends thinggoing on Instagram where I was
like doing behind the scenes ofthe launch.
That was fun.
I was finding all thesedifferent ways to see who my
warmer audience was at the time.
That left to my own devices andnot pushing myself.
(15:23):
I would not have stretched todo that and it was my most
successful launch up until thattime and I think it was a lot of
maybe not at the time reallyself-awareness that the
visibility is the harder thingfor me, but I just knew, oh,
this stuff all comes naturallyto me.
Speaker 2 (15:39):
I can set up the funnels and the automations and
the welcome and the onboarding,but we all have to stretch if
you're the face of your brand,exactly Like this ability you
have, on the visibility on whatyou're willing to do, and it's
not that everybody has to do itthe same, but there are going to
be tasks that just aren't themost exciting for you.
(15:59):
And it is good to figure out,like, where you can stretch a
little.
And I think we did do that withour launch of our intuitive
framework and the workshop thatwe did.
We did lean into our strengthsand then we also we also, like
you, were very visible and Ilike doing I do a lot of design.
I like design, but then alsolike doing a big ebook it is a
(16:21):
stretch, it's like somethingthat like I don't do a ton of
that.
That was very successful for us.
I feel like, yeah, that was ourfirst like formal launch
together.
Yeah, yeah, it was.
Speaker 1 (16:30):
Yeah, I think on all fronts it was successful it was
so yeah, it felt really goodproved different uh methods of
how we were going to bringpeople in.
We I think we're very visible.
We were supporting each otheron the mindset stuff through it,
seeing some unsubscribes andseeing people who, like we
thought would join, who didn't,and just the mindset journey of
(16:51):
launching something I think wasreally helpful Nice to have
somebody else.
Yeah, just to be able to unpackand process, for sure, yeah, but
yeah, I think that was reallyfun because we also explored and
I break this all down If you'venever been inside of our
community, we have a coursethat's included in it, called
the Aligned Launch Blueprint,and in there I break down
(17:12):
exactly how to launch and thestrategies that we use and how
to set goals and everything.
But within there we also layout a checklist of what you want
to have organized and in placebefore you're like officially.
And I think what was reallyhelpful for me is we gave each
other enough time to get theassets done without it feeling
like burnout or scramble, sothat I feel like during the
(17:34):
actual launch, like cart open,it didn't feel super stressful
because we were like oh yeah,thank you past Chelsea, Thank
you past Meg for setting asideenough time to really get all of
that done.
Speaker 2 (17:46):
Want you to think about is like first, recognize
your style of doing business andlaunching.
Identify whether you lean moreinto enjoying the details,
whether that, like you, knowwhat you need to have in place
(18:06):
to make your nervous system feelset for a launch, because, like
we talked about in a second ago, it is a mindset thing too,
like you really.
I remember one of my coachessaid to me like you have to run
through the finish line and youcan't just like hobble there and
then stop talk yourself out ofit you talk yourself out of it
(18:27):
and there's a lot of people thatwill join those last minute
sallies.
Like I'm a last minute, yeah.
So you have to run through andyou have to know okay, I have to
get these things set up so thatI know my nervous system will
be as calm as it can be, so thatI can have the energy to run
through.
Speaker 1 (18:42):
That makes a lot of sense.
Yeah, and even during it, youknow, just allowing for the
pause.
You don't want to be hobblingor stopping, but allowing for a
pause to recalibrate, Considerwhat's missing.
It could be what's missing istaking care of yourself during a
launch.
It could be.
Oh, I thought I had pre-writtenall of my emails and had that
(19:02):
structure to just schedule them,but I didn't.
It could be just sitting downwith a cup of tea and journaling
about how it's feeling likeprocessing.
Speaker 2 (19:32):
Pause to recalibrate during a launch, and a launch
can mean so many differentthings.
It can mean cart open, cartclose.
It could mean bringing a newoffer to your community.
It could mean just a highervisibility season on a certain
offer that you have, and soreally just allowing yourself to
prioritize your energy and knowwhat's going to let you feel
supported so that you can avoidburnout, and making sure that
you do schedule in times to takebreaks from social media, doing
things that bring you joy, feelstrong in an email, writing
(19:54):
email funnels, but you believeso deeply in what you're
bringing forward and that itdoes feel like a mission to you,
like maybe that is somethingthat you outsource, then and
that you look to hire so thatyou know you can go in and
really double down on yourvisibility because you don't
feel burnt out because you'rewriting all these emails that
you don't enjoy.
Speaker 1 (20:11):
Yeah, yeah, I think something that you and I have
done well is honoring that.
For us, human design it's notthe end-all, be-all, but we
really resonate with some of theattributes of our types, from
human design, from anything thatgives you that self-awareness
to not fight it, to be in astate of acceptance of how you
can work smarter, not harder.
(20:44):
So, for example, I'm agenerator and it doesn't bother
me to sit down and do the boringwork that nobody ever sees if
I'm excited about it.
And Meg is a manifester and soshe's really designed to be out
there informing and inspiring.
And it would be crazy for me tobe like no, Meg, you have to do
the generator style workbecause we wouldn't be tapping
(21:04):
into the greatness that she hasto bring to the business.
I would shrivel up.
Speaker 2 (21:09):
That would be so hard , yeah, and that's also so nice
that we both understand thatabout each other.
So find yourself at least afriend that understands that
about you.
And, last but not least, buttest and iterate, because don't
fear messing up or imperfectionduring a launch, because you're
going to get, you're going togather so much data, so much
(21:31):
insight about what you like,what your people like.
Much insight about what youlike, what your people like.
There's different seasons ofbuyers too, depending on the
economy.
Things like that.
Like you have to test it outand understand that.
Like, the next time you do it,things can change.
I often remind people to like,just keep a Google Doc somewhere
of launches so that they know,like you're going to forget
(21:53):
things, right?
So, oh, yeah, just like whatyou said right now about when
you launch your mastermind, youhad a close friends list.
I was like, oh, that's a goodidea.
Like, when you're doing thesethings, write them down
somewhere and keep a file onyour mastermind, launches or
whatever, so that you can testand iterate and know what felt
good, what did well, so youdon't lose that.
(22:14):
I love that.
Yeah, should we give ourlisteners some homework?
Yes, so we'd love to leave youwith some actionable homework
for you to really integrate theshow and be able to move forward
.
So if you do the homework andyou want to share it with us,
tag us on Instagram.
We would love to see it, butthe first journal prompt is
(22:34):
we'll have this in the shownotes as well.
Reflect on your own tendencieswhen launching.
Are you more like Chelsea, likefocusing on the details?
Are you more like me, divinginto just taking action?
Focus and get clear on who youare, what feels good to you, so
that you know where you can leaninto and where you might need
help, and then, second, identifyone way that you can balance
(22:59):
your approach in your nextlaunch.
So, could you collaborate withsomebody else?
Could you trade?
Maybe there's somebody in yourcommunity that loves writing
emails and you could trade andhint hint, we do have something
coming soon for that oh, thatwill help you.
yeah, you could templates foremails, things like that, so be
on the lookout for that.
We're always trying to findways to support you, and if you
get clear on something here andyou're like, hey, this would
(23:20):
make my life and business somuch easier, let us know yeah.
Speaker 1 (23:24):
It's good to be back in the recording studio with you
, meg.
I hope that everybody foundthis episode of the Intuitive
Marketing Podcast as inspirationto help you bring the magic
back into your own marketing.
Our goal is for this podcast tobe a compass in the chaos we
know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets and we hope
(23:45):
you tune in to the next episodewhere we will be chatting all
about how to set delusional,huge goals so that you're in the
frequency of manifesting thelife and the business that you
desire.
So really that dreaming big.
How do you balance that withstaying grounded and focusing on
the next action that you needto take, without burning out or
feeling like you are behind?
(24:06):
This is a conversation I havewith so many people on a regular
basis, and we're going to bebringing a really fresh
perspective to it, so we hopethat you subscribe and make sure
to tune into that chat.
We will see you next time.
Bye, everyone.
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