February 25, 2025 • 29 mins
The episode unpacks the journey of maintaining consistent marketing without burnout, sharing impactful stories from clients who have successfully navigated these challenges. Listeners are encouraged to embrace authenticity and creativity in their marketing while exploring practical tools and strategies to sustain visibility.
• Discussing the pressure of touchpoints in marketing
• Real-life examples from clients Candice and Giovanna
• The importance of authenticity over perfectionism in visibility
• Strategies for effective content creation and marketing
• Tools and systems to simplify marketing efforts
• The significance of sustainability in personal marketing rhythm
• Embracing transparency and relatability in marketing
• Exploring the role of AI in content generation and efficiency
• Encouraging actionable steps to refine marketing processes
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Did you know it now takes up to 20 or more touch
points for someone to make abuying decision today.
How do you balance showing upthat often without burning out,
when you're probably just oneperson?
Speaker 2 (00:12):
As female founders, we often carry the weight of
showing up consistently, whilealso managing life, energy and
the inner voices that beats usup when we're not doing what we
think is perfect.
So let's talk about makingconsistency sustainable.
Hey there, friends.
Speaker 1 (00:30):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg.
Speaker 2 (00:39):
And this is Chelsea, your new biz besties.
Speaker 1 (00:42):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:51):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:13):
that won't make you cringe.
Speaker 1 (01:15):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
Speaker 2 (01:28):
So years ago in marketing people would say it
would take seven touch pointsfor people to make a decision.
But now, because we'reinundated with so much
information, so many ads, somuch stuff on social media, it
takes people a lot more in orderto see if they relate to a
brand or actually take action onit.
Speaker 1 (01:48):
That feels so overwhelming, just as a creator.
But if I'm honest, as aconsumer, that's probably true
for me yeah, I'll save a tab onmy phone and then see their
social media and then be like,oh, I think I got an email and
oh, I saw them being promoted ona podcast.
And so, as the creator or abusiness owner, we just need to
reframe.
(02:08):
Why consistent action?
It just needs to be about theconnection and not focusing on
perfection and not focusing onevery single post, selling or
being like this home run of justputting so much pressure.
And when you just talked aboutperfectionism, I feel like the
pressure we can put on everypiece of content or every single
thing we put out there, becausethere are going to be natural
(02:30):
ebbs and flows and still stayingin alignment while you're
consistent, I think, is moreimportant.
Speaker 2 (02:37):
Feeling good about it , and I think it's.
I think consistency.
What does it even mean?
And what I tend to think aboutmyself and remind people is like
just staying top of mind.
I think is that consistencythat you want, and that doesn't
mean you have to always bepresent, but like staying making
your brand come top of mind forpeople, because, as we see and
(03:00):
as we know, there are peoplethat are so, are very inclined
in certain genres of thecoaching industry who get hired
a lot just because they're sotop of mind, and it's not even
necessarily that their skillsare what people are looking for.
So, whether that's good, bad orindifferent, whatever it might
be, it's just a reminder that ifyou can stay top of mind, it's
(03:22):
in the end it's going to beeasier to make sales that way
you can stay top of mind it's,in the end, it's going to be
easier to make sales that way.
Speaker 1 (03:29):
Yeah, and I think so many of the clients that we work
with we would consider to belike experts in their field and
are so excellent at what they dothat it's almost shouldn't the
results of people working withme or hearing me speak or
reading me my book just beenough?
And if you're more in thatmindset of I have so many
credentials and so muchbackground, the creating 20
touches that sounds so fuckingoverwhelming.
I don't want to do that.
(03:49):
I just want to be able to dowhat I do and have people know
about it, and so it's likefinding this middle ground.
Speaker 2 (03:54):
I feel like that's what we like to teach people,
too.
Right Is like finding like youdon't have to be, you don't have
to live stream your entireexistence to be top of mind.
Right Like how can you still dothe work that you love and make
sure that you're creating somekind of content that, like gets
people to say, oh, look at whatshe does.
(04:14):
I need her in my life and wehave a few clients that have
been really great examples ofthat.
Speaker 1 (04:21):
Yeah, we thought since, instead of just hearing
what we do for ourselves,weaving in some stories of
clients and members that we'veworked with over the years and
recently, I think would be fun.
So we want to highlight first aclient, candice Erickson-Parram
.
She owns, she's the founder ofIndiglo Soul and she is an
intuitive energy healer, and shecame into my.
I don't know if you know howCandice and I met.
(04:42):
There was a woman who was goingto join my mastermind back in
2021.
And then, just for whateverreason, it didn't work out, but
she was like I think we weremeant to meet for a different
reason.
I want to introduce you to myfriend, candice, and Candice at
the time lived in Charlotte,north Carolina.
I live in Wilmington and therewas this event coming up that
(05:06):
was like a kind of spiritualcrystal expo and I was like I
don't know why, babe, but I feelcalled to go out to it and
Candice was there, unbeknownstto me, and so we met in person,
yeah, and I had just such alovely day just immersing myself
in that world.
It was really fun.
I bought some crystals, butjust hugging Candice.
And then she joined into mymembership, at the time at a
(05:27):
different name than theintuitive business community and
it was just me running it, soit was a different experience
than what is currently happening.
But Candice is an OG.
She was the very first personto sign up.
She's been in consistently fornow almost two and a half years
and then, throughout the process, has identified things that
were beyond her skill level orzone of genius to have us do
(05:49):
done for you.
And so she came to us with aSquarespace website that was
just clunky.
She had DIY'd it, it had servedher purpose for a while and
then she hired me and my team tomake a new website for Indiglo
Soul, and we've really done somelike tweaks and improvements to
it over the year.
And then I know she was reallystruggling with this consistency
(06:11):
piece of.
I remember one day in themembership her saying I remember
it feeling very vulnerable forher to say is it taking everyone
else like 10 hours a week tocreate a couple posts for your
content?
And we were all like, oh honey,we need to help you be faster.
But she was.
You know Canva was new to her.
(06:32):
Recording was like she's not acontent creator, she's a former
HR corporate professional who'san amazingly powerful healer,
who knows that she needs tolearn these tools to market her
business, and so I know she hada really great experience
working with you.
She hired you to do Instagramcontent.
If you want to talk a littlebit about what you did and then
(06:52):
some of the things that I'vedone with her, even since then.
Speaker 2 (06:55):
Yeah, what we did was kind of a done for you retainer
, but what we were able to do isdesign templates and show her
the cadence of writing captionsa little bit easier and getting
into touching on what her offersare in her content so that then
(07:15):
she can be selling them.
And it was a great experiencebecause now, with your help then
in learning AI, she's been ableto really be consistent.
Speaker 1 (07:27):
Yeah, to me and I'm sure she shared this with you as
well that you like completelyreframed for her how she could
be sharing her expertise in away that felt authentic, and
she's really become much morevisible and learned she has yeah
(07:48):
, creating more reels andtalking to camera, and so I know
that you really activated herinto seeing that, showing her
authentic voice, her face.
There's so many accounts thatare like faceless accounts, but
when you're looking to hire ahealer, like that connection
just can't be replaced, right.
And so she then had all thesebeautiful three months worth of
(08:09):
content that you created for her, and then she bumped back into
working with me.
Okay, how can we make sure Idon't fall off the bandwagon of
staying consistent?
And she really has three coreoffers, so three kind of bigger
packages of working with her onearound courageous healing, one
around chakra support, clearingthe oh, no, one is clearing the
(08:31):
heart wall.
One is more around chakras.
And then one is her empoweredempath program, like her
signature program.
And so what we did is we tookall of the beautiful templates
and the concepts that youcreated and started training a
ChatGPT thread for her, one foreach of her offers.
And so we took blog posts.
She had made audience traininginside of the intuitive business
(08:53):
community.
We have a whole trainingworkshop on how to create a
knowledge base in AI so you cantrain ChatGPT or Gemini or
whatever you're using, to startspeaking more like you.
And so we created this wholegrid strategically of how many
posts a week was she going to do, and then what templates of
yours could she continue to keepreusing, and then asked ChatGPT
(09:15):
to make a different type ofpost to match up with the
templates, and then askedChatGPT to make a different type
of post to match up with thetemplates.
So now she's got like differenttypes of content.
One she has one full month topromote each program.
She's basically it took us anhour to create each of the month
content and then she sat down.
She's like I can sit down withCanva and a glass of rosé on my
(09:37):
couch and do the.
Canva stuff because it's sosimple and matched over to what
she already had.
So I feel like that she told methe fact that it's taking her
maybe two hours between creatingthe captions and then creating
Canva or recording, as opposedto 10 hours a week, like how
many hours difference is that,just from being able to sit down
(09:59):
and market her business withoutspinning her wheels on things
that are just not fun for her.
Some people love playing inCanva, right?
But she's not one of them.
Speaker 2 (10:08):
And it's converting too.
It's converting, which isamazing.
Speaker 1 (10:12):
Yeah, in the past month or so she's sold three of
her bigger packages and she'shad people coming to her from
Facebook groups finding her forone-on-one sessions and so she's
really starting to see anuptick.
And she has the back end tosupport it because we've worked
on all the back end and websiteand scheduling and all of that
but now also has confidence thatshe knows what to do to market
(10:34):
and it's starting to work.
Speaker 2 (10:35):
It's really great.
It's so nice when you see that,yeah, yeah, yeah.
We also wanted to talk aboutone of my favorite clients who's
become such a dear friend,giovanna, and she is the founder
of Art, experienced in as a, asa addition to a party or a
(11:00):
celebration, a wedding even, butthen also does it for corporate
events and she has a reallyexciting thing coming soon with
a selfie booth that she's doing.
But she's an amazing artist andshe but we always knew that and
she knew this her mission wasso much bigger than just
bringing, being like coming to awedding and painting the
(11:22):
wedding she's not just a vendor.
no, she's like giving them this,like experience of where that
they are getting to seethemselves and like their beauty
in the art and it's soincredible and she has.
She is just like an amazinghustler, like, like she has made
so many, like she got to painta former first lady in person
(11:42):
Like she's, and she's only hadher business for a year and a
half to two years.
So it's been really incredible.
But she's also a mom and she'salso a full time employee at a
job as well, so she's buildingthis big business while being an
employee, while being a mom,and she didn't.
She wasn't like a huge fan ofsocial media when she first came
(12:04):
to us, but I was able to reallysee that this wasn't just a
vendor going to an event Like.
She was somebody who had avision for really impacting
women beyond just giving themlike a token at a party or an
event to leave with.
She really wanted to build thisbrand that was going to empower
(12:25):
them to go after their dreams,to add creativity into their
lives.
That's what makes us a littlebit different, too, because you
can go to a social media managerand say I need these posts
created, but what we did insteadis with our retainer package,
she, we, I coach her once amonth too, and we get to talk
about all the really envisioningher brand and where it's going
(12:46):
and then infusing that into thecontent, and it's been
incredible to watch her grow andsee how her visibility is.
Just we're able to simplify itfor her.
So even when she's okay doingvideos, but like she really
wants me to tell her, give herlike some kind of instruction
and stuff, and then once I do,she runs with it.
So it's like awesome to be ableto.
(13:07):
She's now in our good friendjulie costa's program anchored
where she's going to be learningabout hypnosis and nlp.
So because we really form theserelationships, we can now I can
see the direction of what she'sgoing to infuse into her brand
and say, hey, these are somegood things.
To start showing up in yourvisibility and consistency
(13:28):
around, showing people how youare utilizing hypnosis or how
you're balancing like makingdinner and stuff for your family
, then going to class while youhave, because that relatability
really builds, really keeps youtop of mind for people as well.
Speaker 1 (13:42):
She's just incredible , and so is Candice, and I've
loved getting to know them andtheir brands, yeah, and I think
something that's really fun whenyou're working with one of us,
we'll often identify oh, this isa great time for you to meet
Meg or.
I remember that at one pointlast year Giovanna hired me just
for a strategy session toreally look with another set of
eyes at her offer suite andspecifically how she could be
(14:06):
getting in front of morecorporate events.
And it was just so fun becauseI was able to get briefed by you
and then hop on a call with herand really add value.
That's so different, like yousaid, from just hiring a social
media manager that doesn't haveother resources in-house, right
and so being able to work withyou and then ping in and if she
needed copywriting, and it'sjust really cool to see
(14:26):
everything that she's growing.
And I think those are twospecific examples and people
that we're really seeing showingup, doing the work, putting
themselves out there and it'sreally paying off and helping
them to grow a business.
And that is the reality ofmodern marketing.
Like so many of us are good atwhat we do and realize we need
(14:46):
to also become content creatorsand writers, like I was
explaining to one of myneighbors the other day.
She was like what is it thatyou do?
Like, when you have a work day,what do you spend most of your
time doing?
And I was like talking andwriting.
Like talking to clients,talking to collaborators and so
much writing, writing content,writing emails, writing blogs,
(15:08):
and so when you're thinking as abusiness owner, oh, I want to
start my own business and I'llhave more flexibility, and maybe
marketing wasn't yourbackground or maybe you didn't
expect how much writing needs togo in, because if you think
about 20 plus exposures ofconversion, it can feel
crippling to think about that,but it's, over time, right, and
(15:30):
introducing and allowing someoneto evolve in their
understanding of what you do andtheir connection to how you
could solve a problem for themand I think this is really where
we teach in our intuitivemarketing framework and we have
that workshop inside of ourcommunity is really helping
people to think about marketingas an ecosystem.
(15:51):
So, let's say, someone is onyour email list and so they're
getting however many emails amonth from you there, and then
maybe they're following you onInstagram and then maybe they
show up to a networking eventand your name is brought up and
then they bump into you at thegrocery store and it doesn't
have to all be compressed andpressurized to be just one way
(16:12):
that people are learning aboutyour offers.
I think that's where, if itfeels like you have to create 20
highly converting sales posts.
That can feel superoverwhelming, overwhelming.
But if you think about, oh, I'mdoing these, even three
activities, maybe you have apodcast, instagram and an email
list and between over the courseof two, three months, they're
(16:32):
going to have 20 touches withyou if someone's like engaged
and following and interacting,and maybe then they see you at
the grocery store, right, right,that's when things start to
really get that tipping point.
There's that great book.
Was it someone?
Speaker 2 (16:46):
Oh yeah.
Speaker 1 (16:47):
Yeah, malcolm, yeah, you get that momentum where
someone's now sharing yourstories to their stories.
They have a different audience,people are following and so if
you can really be in that trustthat saying what you are meant
to say, serving who you aremeant to serve and creating that
ecosystem and deciding whatyour consistency is, that can be
(17:07):
sustainable.
Maybe you don't have a teamlike Gary Vanderchuk has
something like 55 employees orsomething content.
You don't have to do that.
But choosing what yourconsistency is and trusting that
over time, the right peoplewill have those 20 touches.
But it just doesn't happen ifyou disappear for three months.
That's the hard thing as anintuitive entrepreneur, as women
(17:29):
who are juggling a lot, to notjust be like oh I fell off track
, so now I'm just going to notstart over for three months.
Speaker 2 (17:37):
And it's okay to just jump back in too, like you
don't have to make some bigfancy announcement, or you can
just make the intention I amgoing to be more visible and
that's okay and then just startlike no one needs an explanation
.
But I think there is a realityto the fact of there can feel
like a struggle as a femalefounder who is balancing many
(17:59):
other things.
There are people in ourcommunity who have full-time
jobs, who have children, whohave neurodivergent children,
who have all of these thingsright, and we have this.
There's this expectation thatwe put on ourselves that we have
to be on social media all thetime to be visible.
Like that is not necessarilywhat visibility and consistency
(18:20):
is.
So I have a friend, caitlinCarlson, who owns Theory
Financial Planning and shedoesn't show up on social media
because her clientele isclientele who they are taking,
they're making their businessdecisions from like referrals,
so that's like some that's wherea lot of the or being featured
on podcasts.
(18:40):
So she understands that hermarketing ecosystem is going to
be filled with a lot more ofthat than showing up on social
media.
So a lot of people sit in frontof me and they're like okay, I'm
not consistent.
Why are you saying you're notconsistent Just because you're
not on Instagram every day?
Let's look at that.
So we have a lot of self-talkand guilt that if we're not
(19:02):
being visible or consistent inthe quote unquote typical ways,
that we're not doing it right,and that's not necessarily true.
So it's looking at where youmight've made a connection at
your library because you toldsomebody you had a community, or
where there's other ways to beconsistent without always being
(19:22):
on social media or emailing yourpeople, and also those things
are going to help too.
So I think it does take againcoming back, like we talked in
our last episode aboutreprogramming.
It does take again coming back,like we talked in our last
episode about reprogramming,what does consistently, what
would a good level ofconsistency feel like to you?
And then schedule your weekfrom there, right?
(19:44):
So making a plan to show up onyour stories and Instagram three
times in the week feelsconsistent to you, whatever that
might be, setting a goal andworking backwards from there,
you will feel a lot moresuccessful.
Quote-unquote successful likeyou can check something off the
list if you have some kind offramework for which you're
working under?
Speaker 1 (20:04):
yeah, I totally agree with that and using systems to
stay visible, like you're justtalking about scheduling tools
or you and I both work reallywell with little like checklists
of.
Just on a note on our phone.
We recently went through anexercise of maybe creating like
a social media spreadsheet so wecould have someone on our team
repurposing and we both justlooked at it.
(20:25):
We're like we're never going tostick to that.
I will never open this.
But a note on my phone, I can dothat.
Yes, exactly.
So figuring out systems thatwill help help you and not feel
like a project, like you'regoing to feel dumb, opening it
up or staying consistent with it.
Speaker 2 (20:41):
Yeah, and along with that, like batch content.
Batching your content like whenyou do have a slow week or when
you are going to get your hairdone, and taking a lot of videos
so that you feel good in thatvideo and just like having it on
your phone so that you canreduce the stress during more
busy times and you can stillstay visible.
I had this thing in my headthat I could only use video if I
had taken it that day, and whenI let that go, it made it so
(21:04):
much easier to say, oh wait, Ihave this video from three
months ago.
I can just use this, put sometext on it and still show up.
Another fun thing that you andI both did was use ChatGPT to
help us take some of our writingand create quotes from it and
then put that into Canva, and Idid that and I've been getting
(21:25):
some really good engagement onthat.
So it's a way to stay visiblewithout feeling like you have to
do a really heavy lift.
Content creation.
Speaker 1 (21:34):
Yeah, and for me, sometimes I just need to honor
that I need to step away.
Yes, and for me, sometimes Ijust need to honor that I need
to step away.
Yes, I want to be consistentand I'm also a human being, and
so honoring that downtime as areset, really viewing rest as
productive when it needs tohappen.
It's not a failure whether it'snot going to be good content if
that day I'm like let me justscramble something out while my
(22:05):
son is throwing up.
No, so honoring when thereneeds to be some downtime and
just not seeing it as a failure,stepping back in as soon as you
can and hopefully, planning forthe future better.
Speaker 2 (22:12):
And just realizing that not as many people notice
as we really think they're notwaiting for us necessarily to
come back, even though it feelslike that, just show up again,
like it's okay.
Like even if you're out for awhole week because of the flu or
a whole season of it's okay tojust open up your email, type an
(22:32):
email out to people and showback up.
And I think it's that flexingthat muscle too, around that
consistency of just okay, onMondays I write email, so today
is Monday.
I'm going to start that.
I'm going to flex the muscleand it becomes habit again.
Speaker 1 (22:46):
Yeah, and then also looking at how you can repurpose
with intention.
In our next episode, we'regoing to talk more about AI and
how you can really take onepiece of content, or one even
concept or idea, and turn itinto different things, like
social media posts and a blogand an email, instead of
recreating the wheel each time,like you don't have to be as
(23:07):
creative as you think you do inorder to create as much content
as you probably desire to foryour business.
Speaker 2 (23:14):
Yeah, I'm going to tell you an Instagram
repurposing tool really quickly.
That's going a little bit viralright now, but it will be
timely still.
You'll be able to use it.
But if you have the trial reelsoption on your Instagram, go
back and look at your reels thathave done well, either have
brought in followers or havegotten a lot of views.
Download them without the.
(23:36):
So download them.
Then, remove the watermark fromInstagram and re-upload them as
trial reels, and that will be agreat way to start bringing in
some new followers.
Some people who are doing itare getting a lot of followers.
I've been playing with it andI've been getting.
I got probably five followersor something, but it feels like
a very it's like a two minutetask that feels like, oh, I can
(23:58):
get visible to a new audience ina really like low lift way.
Speaker 1 (24:02):
Yeah, and does it go back onto your feed then?
Speaker 2 (24:05):
It does not.
You can choose if it does.
Speaker 1 (24:07):
Oh, interesting, yeah , Interesting, ok, yeah, I love
that.
Speaker 2 (24:10):
Yeah, and last but not least, really reframing the
guilt that we put on ourselvesof the inconsistency and, like
the self, the negative self-talkthat we have around I haven't
been consistent, I haven't beenconsistent, just like show
showing yourself grace andshowing your audience your
humanity, and bringing thisforward to them sometimes is
(24:32):
another great way to reallyrelate to them and show them
like the human side of yourbusiness.
People understand when you'rein a season of like, over a
season of sickness, whatever itmight be.
People understand that and theyreally connect with that.
And so many people have feltinconsistent too.
So they get it.
And magnetic marketing comesfrom that authenticity.
(24:53):
It doesn't come from perfection.
You become more magnetic whenyou can really relate to your
people on that level.
That's so true.
So we hope that this was helpfulfor you and we have some
actionable items for you.
One practical task is for youto take, after you listen to
(25:14):
this podcast, maybe take outyour journal or your computer
and really identify one systemor tool that you can implement
this week to support yourconsistency.
So a scheduling software, acontent calendar, if you are
part of the intuitive businesscommunity.
We just did a workshop calledin selling on your stories and
it's in our classroom sectionand there are some great
examples of content calendars sothat you can become more
(25:36):
consistent in your social media.
I love, on Sundays, justsitting with ChatGPT and Canva
and putting in the topic that Ireally wanna like touch upon
that week and then laying outwhat I'm gonna do for my content
and then spend some timejournaling around.
Reflect on your marketing rhythmAre you trying to do too much
or maybe not enough?
(25:57):
What feels sustainable for you?
I think that we don't spendthat time to sit and say, well,
it actually is good, what'sgoing to get me those 20 touch
points and how can I workbackwards to outline that?
Because the mental weight ofshowing up so much is so heavy
that sometimes we don't evenrealize.
Okay, if I created a plan here,it actually will feel a lot
(26:19):
easier and it's not as hard as Iwas making it out to be.
Speaker 1 (26:22):
Yeah, I love that and , as always as we wrap up this
conversation, we hope that youfound this episode of the
Intuitive Marketing Podcast asinspiration to help you bring
the magic back into your ownmarketing and get some new ideas
of what's working for us andeven our clients.
From today's conversation.
Our goal is for this podcast tobe a compass in the chaos.
(26:43):
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we are going to
be sharing about how and why weare leveraging AI in our
business more and more and someof the practical and even
ethical considerations of usingtechnology in your business to
make things easier to run.
(27:04):
So if you've been dabbling inAI, want to be dabbling in AI,
you're going to get some behindthe scenes of what we're doing
and why.
So we'll see you in the nextconversation.
It's going to be a good one.
Did you know it now takes up to 20 or more touch
points for someone to make abuying decision today.
How do you balance showing upthat often without burning out,
when you're probably just oneperson?
Speaker 2 (00:12):
As female founders, we often carry the weight of
showing up consistently, whilealso managing life, energy and
the inner voices that beats usup when we're not doing what we
think is perfect.
So let's talk about makingconsistency sustainable.
Hey there, friends.
Speaker 1 (00:30):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg.
Speaker 2 (00:39):
And this is Chelsea, your new biz besties.
Speaker 1 (00:42):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 2 (00:51):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:13):
that won't make you cringe.
Speaker 1 (01:15):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
Speaker 2 (01:28):
So years ago in marketing people would say it
would take seven touch pointsfor people to make a decision.
But now, because we'reinundated with so much
information, so many ads, somuch stuff on social media, it
takes people a lot more in orderto see if they relate to a
brand or actually take action onit.
Speaker 1 (01:48):
That feels so overwhelming, just as a creator.
But if I'm honest, as aconsumer, that's probably true
for me yeah, I'll save a tab onmy phone and then see their
social media and then be like,oh, I think I got an email and
oh, I saw them being promoted ona podcast.
And so, as the creator or abusiness owner, we just need to
reframe.
(02:08):
Why consistent action?
It just needs to be about theconnection and not focusing on
perfection and not focusing onevery single post, selling or
being like this home run of justputting so much pressure.
And when you just talked aboutperfectionism, I feel like the
pressure we can put on everypiece of content or every single
thing we put out there, becausethere are going to be natural
(02:30):
ebbs and flows and still stayingin alignment while you're
consistent, I think, is moreimportant.
Speaker 2 (02:37):
Feeling good about it , and I think it's.
I think consistency.
What does it even mean?
And what I tend to think aboutmyself and remind people is like
just staying top of mind.
I think is that consistencythat you want, and that doesn't
mean you have to always bepresent, but like staying making
your brand come top of mind forpeople, because, as we see and
(03:00):
as we know, there are peoplethat are so, are very inclined
in certain genres of thecoaching industry who get hired
a lot just because they're sotop of mind, and it's not even
necessarily that their skillsare what people are looking for.
So, whether that's good, bad orindifferent, whatever it might
be, it's just a reminder that ifyou can stay top of mind, it's
(03:22):
in the end it's going to beeasier to make sales that way
you can stay top of mind it's,in the end, it's going to be
easier to make sales that way.
Speaker 1 (03:29):
Yeah, and I think so many of the clients that we work
with we would consider to belike experts in their field and
are so excellent at what they dothat it's almost shouldn't the
results of people working withme or hearing me speak or
reading me my book just beenough?
And if you're more in thatmindset of I have so many
credentials and so muchbackground, the creating 20
touches that sounds so fuckingoverwhelming.
I don't want to do that.
(03:49):
I just want to be able to dowhat I do and have people know
about it, and so it's likefinding this middle ground.
Speaker 2 (03:54):
I feel like that's what we like to teach people,
too.
Right Is like finding like youdon't have to be, you don't have
to live stream your entireexistence to be top of mind.
Right Like how can you still dothe work that you love and make
sure that you're creating somekind of content that, like gets
people to say, oh, look at whatshe does.
(04:14):
I need her in my life and wehave a few clients that have
been really great examples ofthat.
Speaker 1 (04:21):
Yeah, we thought since, instead of just hearing
what we do for ourselves,weaving in some stories of
clients and members that we'veworked with over the years and
recently, I think would be fun.
So we want to highlight first aclient, candice Erickson-Parram
.
She owns, she's the founder ofIndiglo Soul and she is an
intuitive energy healer, and shecame into my.
I don't know if you know howCandice and I met.
(04:42):
There was a woman who was goingto join my mastermind back in
2021.
And then, just for whateverreason, it didn't work out, but
she was like I think we weremeant to meet for a different
reason.
I want to introduce you to myfriend, candice, and Candice at
the time lived in Charlotte,north Carolina.
I live in Wilmington and therewas this event coming up that
(05:06):
was like a kind of spiritualcrystal expo and I was like I
don't know why, babe, but I feelcalled to go out to it and
Candice was there, unbeknownstto me, and so we met in person,
yeah, and I had just such alovely day just immersing myself
in that world.
It was really fun.
I bought some crystals, butjust hugging Candice.
And then she joined into mymembership, at the time at a
(05:27):
different name than theintuitive business community and
it was just me running it, soit was a different experience
than what is currently happening.
But Candice is an OG.
She was the very first personto sign up.
She's been in consistently fornow almost two and a half years
and then, throughout the process, has identified things that
were beyond her skill level orzone of genius to have us do
(05:49):
done for you.
And so she came to us with aSquarespace website that was
just clunky.
She had DIY'd it, it had servedher purpose for a while and
then she hired me and my team tomake a new website for Indiglo
Soul, and we've really done somelike tweaks and improvements to
it over the year.
And then I know she was reallystruggling with this consistency
(06:11):
piece of.
I remember one day in themembership her saying I remember
it feeling very vulnerable forher to say is it taking everyone
else like 10 hours a week tocreate a couple posts for your
content?
And we were all like, oh honey,we need to help you be faster.
But she was.
You know Canva was new to her.
(06:32):
Recording was like she's not acontent creator, she's a former
HR corporate professional who'san amazingly powerful healer,
who knows that she needs tolearn these tools to market her
business, and so I know she hada really great experience
working with you.
She hired you to do Instagramcontent.
If you want to talk a littlebit about what you did and then
(06:52):
some of the things that I'vedone with her, even since then.
Speaker 2 (06:55):
Yeah, what we did was kind of a done for you retainer
, but what we were able to do isdesign templates and show her
the cadence of writing captionsa little bit easier and getting
into touching on what her offersare in her content so that then
(07:15):
she can be selling them.
And it was a great experiencebecause now, with your help then
in learning AI, she's been ableto really be consistent.
Speaker 1 (07:27):
Yeah, to me and I'm sure she shared this with you as
well that you like completelyreframed for her how she could
be sharing her expertise in away that felt authentic, and
she's really become much morevisible and learned she has yeah
(07:48):
, creating more reels andtalking to camera, and so I know
that you really activated herinto seeing that, showing her
authentic voice, her face.
There's so many accounts thatare like faceless accounts, but
when you're looking to hire ahealer, like that connection
just can't be replaced, right.
And so she then had all thesebeautiful three months worth of
(08:09):
content that you created for her, and then she bumped back into
working with me.
Okay, how can we make sure Idon't fall off the bandwagon of
staying consistent?
And she really has three coreoffers, so three kind of bigger
packages of working with her onearound courageous healing, one
around chakra support, clearingthe oh, no, one is clearing the
(08:31):
heart wall.
One is more around chakras.
And then one is her empoweredempath program, like her
signature program.
And so what we did is we tookall of the beautiful templates
and the concepts that youcreated and started training a
ChatGPT thread for her, one foreach of her offers.
And so we took blog posts.
She had made audience traininginside of the intuitive business
(08:53):
community.
We have a whole trainingworkshop on how to create a
knowledge base in AI so you cantrain ChatGPT or Gemini or
whatever you're using, to startspeaking more like you.
And so we created this wholegrid strategically of how many
posts a week was she going to do, and then what templates of
yours could she continue to keepreusing, and then asked ChatGPT
(09:15):
to make a different type ofpost to match up with the
templates, and then askedChatGPT to make a different type
of post to match up with thetemplates.
So now she's got like differenttypes of content.
One she has one full month topromote each program.
She's basically it took us anhour to create each of the month
content and then she sat down.
She's like I can sit down withCanva and a glass of rosé on my
(09:37):
couch and do the.
Canva stuff because it's sosimple and matched over to what
she already had.
So I feel like that she told methe fact that it's taking her
maybe two hours between creatingthe captions and then creating
Canva or recording, as opposedto 10 hours a week, like how
many hours difference is that,just from being able to sit down
(09:59):
and market her business withoutspinning her wheels on things
that are just not fun for her.
Some people love playing inCanva, right?
But she's not one of them.
Speaker 2 (10:08):
And it's converting too.
It's converting, which isamazing.
Speaker 1 (10:12):
Yeah, in the past month or so she's sold three of
her bigger packages and she'shad people coming to her from
Facebook groups finding her forone-on-one sessions and so she's
really starting to see anuptick.
And she has the back end tosupport it because we've worked
on all the back end and websiteand scheduling and all of that
but now also has confidence thatshe knows what to do to market
(10:34):
and it's starting to work.
Speaker 2 (10:35):
It's really great.
It's so nice when you see that,yeah, yeah, yeah.
We also wanted to talk aboutone of my favorite clients who's
become such a dear friend,giovanna, and she is the founder
of Art, experienced in as a, asa addition to a party or a
(11:00):
celebration, a wedding even, butthen also does it for corporate
events and she has a reallyexciting thing coming soon with
a selfie booth that she's doing.
But she's an amazing artist andshe but we always knew that and
she knew this her mission wasso much bigger than just
bringing, being like coming to awedding and painting the
(11:22):
wedding she's not just a vendor.
no, she's like giving them this,like experience of where that
they are getting to seethemselves and like their beauty
in the art and it's soincredible and she has.
She is just like an amazinghustler, like, like she has made
so many, like she got to painta former first lady in person
(11:42):
Like she's, and she's only hadher business for a year and a
half to two years.
So it's been really incredible.
But she's also a mom and she'salso a full time employee at a
job as well, so she's buildingthis big business while being an
employee, while being a mom,and she didn't.
She wasn't like a huge fan ofsocial media when she first came
(12:04):
to us, but I was able to reallysee that this wasn't just a
vendor going to an event Like.
She was somebody who had avision for really impacting
women beyond just giving themlike a token at a party or an
event to leave with.
She really wanted to build thisbrand that was going to empower
(12:25):
them to go after their dreams,to add creativity into their
lives.
That's what makes us a littlebit different, too, because you
can go to a social media managerand say I need these posts
created, but what we did insteadis with our retainer package,
she, we, I coach her once amonth too, and we get to talk
about all the really envisioningher brand and where it's going
(12:46):
and then infusing that into thecontent, and it's been
incredible to watch her grow andsee how her visibility is.
Just we're able to simplify itfor her.
So even when she's okay doingvideos, but like she really
wants me to tell her, give herlike some kind of instruction
and stuff, and then once I do,she runs with it.
So it's like awesome to be ableto.
(13:07):
She's now in our good friendjulie costa's program anchored
where she's going to be learningabout hypnosis and nlp.
So because we really form theserelationships, we can now I can
see the direction of what she'sgoing to infuse into her brand
and say, hey, these are somegood things.
To start showing up in yourvisibility and consistency
(13:28):
around, showing people how youare utilizing hypnosis or how
you're balancing like makingdinner and stuff for your family
, then going to class while youhave, because that relatability
really builds, really keeps youtop of mind for people as well.
Speaker 1 (13:42):
She's just incredible , and so is Candice, and I've
loved getting to know them andtheir brands, yeah, and I think
something that's really fun whenyou're working with one of us,
we'll often identify oh, this isa great time for you to meet
Meg or.
I remember that at one pointlast year Giovanna hired me just
for a strategy session toreally look with another set of
eyes at her offer suite andspecifically how she could be
(14:06):
getting in front of morecorporate events.
And it was just so fun becauseI was able to get briefed by you
and then hop on a call with herand really add value.
That's so different, like yousaid, from just hiring a social
media manager that doesn't haveother resources in-house, right
and so being able to work withyou and then ping in and if she
needed copywriting, and it'sjust really cool to see
(14:26):
everything that she's growing.
And I think those are twospecific examples and people
that we're really seeing showingup, doing the work, putting
themselves out there and it'sreally paying off and helping
them to grow a business.
And that is the reality ofmodern marketing.
Like so many of us are good atwhat we do and realize we need
(14:46):
to also become content creatorsand writers, like I was
explaining to one of myneighbors the other day.
She was like what is it thatyou do?
Like, when you have a work day,what do you spend most of your
time doing?
And I was like talking andwriting.
Like talking to clients,talking to collaborators and so
much writing, writing content,writing emails, writing blogs,
(15:08):
and so when you're thinking as abusiness owner, oh, I want to
start my own business and I'llhave more flexibility, and maybe
marketing wasn't yourbackground or maybe you didn't
expect how much writing needs togo in, because if you think
about 20 plus exposures ofconversion, it can feel
crippling to think about that,but it's, over time, right, and
(15:30):
introducing and allowing someoneto evolve in their
understanding of what you do andtheir connection to how you
could solve a problem for themand I think this is really where
we teach in our intuitivemarketing framework and we have
that workshop inside of ourcommunity is really helping
people to think about marketingas an ecosystem.
(15:51):
So, let's say, someone is onyour email list and so they're
getting however many emails amonth from you there, and then
maybe they're following you onInstagram and then maybe they
show up to a networking eventand your name is brought up and
then they bump into you at thegrocery store and it doesn't
have to all be compressed andpressurized to be just one way
(16:12):
that people are learning aboutyour offers.
I think that's where, if itfeels like you have to create 20
highly converting sales posts.
That can feel superoverwhelming, overwhelming.
But if you think about, oh, I'mdoing these, even three
activities, maybe you have apodcast, instagram and an email
list and between over the courseof two, three months, they're
(16:32):
going to have 20 touches withyou if someone's like engaged
and following and interacting,and maybe then they see you at
the grocery store, right, right,that's when things start to
really get that tipping point.
There's that great book.
Was it someone?
Speaker 2 (16:46):
Oh yeah.
Speaker 1 (16:47):
Yeah, malcolm, yeah, you get that momentum where
someone's now sharing yourstories to their stories.
They have a different audience,people are following and so if
you can really be in that trustthat saying what you are meant
to say, serving who you aremeant to serve and creating that
ecosystem and deciding whatyour consistency is, that can be
(17:07):
sustainable.
Maybe you don't have a teamlike Gary Vanderchuk has
something like 55 employees orsomething content.
You don't have to do that.
But choosing what yourconsistency is and trusting that
over time, the right peoplewill have those 20 touches.
But it just doesn't happen ifyou disappear for three months.
That's the hard thing as anintuitive entrepreneur, as women
(17:29):
who are juggling a lot, to notjust be like oh I fell off track
, so now I'm just going to notstart over for three months.
Speaker 2 (17:37):
And it's okay to just jump back in too, like you
don't have to make some bigfancy announcement, or you can
just make the intention I amgoing to be more visible and
that's okay and then just startlike no one needs an explanation
.
But I think there is a realityto the fact of there can feel
like a struggle as a femalefounder who is balancing many
(17:59):
other things.
There are people in ourcommunity who have full-time
jobs, who have children, whohave neurodivergent children,
who have all of these thingsright, and we have this.
There's this expectation thatwe put on ourselves that we have
to be on social media all thetime to be visible.
Like that is not necessarilywhat visibility and consistency
(18:20):
is.
So I have a friend, caitlinCarlson, who owns Theory
Financial Planning and shedoesn't show up on social media
because her clientele isclientele who they are taking,
they're making their businessdecisions from like referrals,
so that's like some that's wherea lot of the or being featured
on podcasts.
(18:40):
So she understands that hermarketing ecosystem is going to
be filled with a lot more ofthat than showing up on social
media.
So a lot of people sit in frontof me and they're like okay, I'm
not consistent.
Why are you saying you're notconsistent Just because you're
not on Instagram every day?
Let's look at that.
So we have a lot of self-talkand guilt that if we're not
(19:02):
being visible or consistent inthe quote unquote typical ways,
that we're not doing it right,and that's not necessarily true.
So it's looking at where youmight've made a connection at
your library because you toldsomebody you had a community, or
where there's other ways to beconsistent without always being
(19:22):
on social media or emailing yourpeople, and also those things
are going to help too.
So I think it does take againcoming back, like we talked in
our last episode aboutreprogramming.
It does take again coming back,like we talked in our last
episode about reprogramming,what does consistently, what
would a good level ofconsistency feel like to you?
And then schedule your weekfrom there, right?
(19:44):
So making a plan to show up onyour stories and Instagram three
times in the week feelsconsistent to you, whatever that
might be, setting a goal andworking backwards from there,
you will feel a lot moresuccessful.
Quote-unquote successful likeyou can check something off the
list if you have some kind offramework for which you're
working under?
Speaker 1 (20:04):
yeah, I totally agree with that and using systems to
stay visible, like you're justtalking about scheduling tools
or you and I both work reallywell with little like checklists
of.
Just on a note on our phone.
We recently went through anexercise of maybe creating like
a social media spreadsheet so wecould have someone on our team
repurposing and we both justlooked at it.
(20:25):
We're like we're never going tostick to that.
I will never open this.
But a note on my phone, I can dothat.
Yes, exactly.
So figuring out systems thatwill help help you and not feel
like a project, like you'regoing to feel dumb, opening it
up or staying consistent with it.
Speaker 2 (20:41):
Yeah, and along with that, like batch content.
Batching your content like whenyou do have a slow week or when
you are going to get your hairdone, and taking a lot of videos
so that you feel good in thatvideo and just like having it on
your phone so that you canreduce the stress during more
busy times and you can stillstay visible.
I had this thing in my headthat I could only use video if I
had taken it that day, and whenI let that go, it made it so
(21:04):
much easier to say, oh wait, Ihave this video from three
months ago.
I can just use this, put sometext on it and still show up.
Another fun thing that you andI both did was use ChatGPT to
help us take some of our writingand create quotes from it and
then put that into Canva, and Idid that and I've been getting
(21:25):
some really good engagement onthat.
So it's a way to stay visiblewithout feeling like you have to
do a really heavy lift.
Content creation.
Speaker 1 (21:34):
Yeah, and for me, sometimes I just need to honor
that I need to step away.
Yes, and for me, sometimes Ijust need to honor that I need
to step away.
Yes, I want to be consistentand I'm also a human being, and
so honoring that downtime as areset, really viewing rest as
productive when it needs tohappen.
It's not a failure whether it'snot going to be good content if
that day I'm like let me justscramble something out while my
(22:05):
son is throwing up.
No, so honoring when thereneeds to be some downtime and
just not seeing it as a failure,stepping back in as soon as you
can and hopefully, planning forthe future better.
Speaker 2 (22:12):
And just realizing that not as many people notice
as we really think they're notwaiting for us necessarily to
come back, even though it feelslike that, just show up again,
like it's okay.
Like even if you're out for awhole week because of the flu or
a whole season of it's okay tojust open up your email, type an
(22:32):
email out to people and showback up.
And I think it's that flexingthat muscle too, around that
consistency of just okay, onMondays I write email, so today
is Monday.
I'm going to start that.
I'm going to flex the muscleand it becomes habit again.
Speaker 1 (22:46):
Yeah, and then also looking at how you can repurpose
with intention.
In our next episode, we'regoing to talk more about AI and
how you can really take onepiece of content, or one even
concept or idea, and turn itinto different things, like
social media posts and a blogand an email, instead of
recreating the wheel each time,like you don't have to be as
(23:07):
creative as you think you do inorder to create as much content
as you probably desire to foryour business.
Speaker 2 (23:14):
Yeah, I'm going to tell you an Instagram
repurposing tool really quickly.
That's going a little bit viralright now, but it will be
timely still.
You'll be able to use it.
But if you have the trial reelsoption on your Instagram, go
back and look at your reels thathave done well, either have
brought in followers or havegotten a lot of views.
Download them without the.
(23:36):
So download them.
Then, remove the watermark fromInstagram and re-upload them as
trial reels, and that will be agreat way to start bringing in
some new followers.
Some people who are doing itare getting a lot of followers.
I've been playing with it andI've been getting.
I got probably five followersor something, but it feels like
a very it's like a two minutetask that feels like, oh, I can
(23:58):
get visible to a new audience ina really like low lift way.
Speaker 1 (24:02):
Yeah, and does it go back onto your feed then?
Speaker 2 (24:05):
It does not.
You can choose if it does.
Speaker 1 (24:07):
Oh, interesting, yeah , Interesting, ok, yeah, I love
that.
Speaker 2 (24:10):
Yeah, and last but not least, really reframing the
guilt that we put on ourselvesof the inconsistency and, like
the self, the negative self-talkthat we have around I haven't
been consistent, I haven't beenconsistent, just like show
showing yourself grace andshowing your audience your
humanity, and bringing thisforward to them sometimes is
(24:32):
another great way to reallyrelate to them and show them
like the human side of yourbusiness.
People understand when you'rein a season of like, over a
season of sickness, whatever itmight be.
People understand that and theyreally connect with that.
And so many people have feltinconsistent too.
So they get it.
And magnetic marketing comesfrom that authenticity.
(24:53):
It doesn't come from perfection.
You become more magnetic whenyou can really relate to your
people on that level.
That's so true.
So we hope that this was helpfulfor you and we have some
actionable items for you.
One practical task is for youto take, after you listen to
(25:14):
this podcast, maybe take outyour journal or your computer
and really identify one systemor tool that you can implement
this week to support yourconsistency.
So a scheduling software, acontent calendar, if you are
part of the intuitive businesscommunity.
We just did a workshop calledin selling on your stories and
it's in our classroom sectionand there are some great
examples of content calendars sothat you can become more
(25:36):
consistent in your social media.
I love, on Sundays, justsitting with ChatGPT and Canva
and putting in the topic that Ireally wanna like touch upon
that week and then laying outwhat I'm gonna do for my content
and then spend some timejournaling around.
Reflect on your marketing rhythmAre you trying to do too much
or maybe not enough?
(25:57):
What feels sustainable for you?
I think that we don't spendthat time to sit and say, well,
it actually is good, what'sgoing to get me those 20 touch
points and how can I workbackwards to outline that?
Because the mental weight ofshowing up so much is so heavy
that sometimes we don't evenrealize.
Okay, if I created a plan here,it actually will feel a lot
(26:19):
easier and it's not as hard as Iwas making it out to be.
Speaker 1 (26:22):
Yeah, I love that and , as always as we wrap up this
conversation, we hope that youfound this episode of the
Intuitive Marketing Podcast asinspiration to help you bring
the magic back into your ownmarketing and get some new ideas
of what's working for us andeven our clients.
From today's conversation.
Our goal is for this podcast tobe a compass in the chaos.
(26:43):
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we are going to
be sharing about how and why weare leveraging AI in our
business more and more and someof the practical and even
ethical considerations of usingtechnology in your business to
make things easier to run.
(27:04):
So if you've been dabbling inAI, want to be dabbling in AI,
you're going to get some behindthe scenes of what we're doing
and why.
So we'll see you in the nextconversation.
It's going to be a good one.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!