Episode Transcript
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Speaker 1 (00:00):
What if the moment
you think you're stuck is
actually the breakthrough yourbusiness really needs?
Speaker 2 (00:06):
Today we're diving
into a powerful concept how do
you know when to push forwardand when to pause?
For clarity?
It might just be the secret toyour next big leap, so let's
jump into it.
Hey there, friends, Welcome tothe Intuitive Marketing Podcast,
where we ditch the bromarketing BS and bring you big
sister vibes instead.
I'm Meg and this is Chelsea.
Speaker 1 (00:28):
Your new biz besties.
Speaker 2 (00:30):
We met on TikTok in
2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:39):
Are you feeling lost
or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:01):
that won't make you cringe.
Speaker 2 (01:03):
We're actually here
to help you bring the magic back
into your marketing.
Speaker 1 (01:07):
Because marketing
should feel good, not gross.
Speaker 2 (01:09):
Grab your favorite
drink, get comfy and let's get
started.
I don't think we're alone inthis, but Meg and I have both
had some projects recently wherewe just felt stuck and you know
things may be being on yourto-do list one week and you kind
of get it half-assed or 30% ofthe way done and then it rolls
(01:32):
over to the next week and justlike not getting to a point of
completion.
And something that we reallycreate space for for each other
to talk about when this ishappening is really looking for
the why.
Why is this feeling this way?
Why is it not moving forward?
Why is it not creating momentum?
Why can't I just get this darnthing done?
(01:52):
And I think it's an importantconversation because we all go
through this.
Speaker 1 (01:58):
And we have also
learned on our own, having our
own businesses, knowing whenwe're in like a procrastination
versus pause, and now, as wecome together, it's like
learning each other.
And so one of the things I'mworking on is creating a service
and pricing guide, and thereare some times, like with our
with the last thing that Iworked on, I was able to sit
(02:19):
down and like pump it out reallyquickly and like the service
and prices guide has been likethis slow burn that I I'm just
it's just taking me longer.
And I said to Chelsea the otherday I'm like I just don't know
why this is taking me long, likeI know what I'm doing, I have
it all laid out.
And then we had anotherconversation and we're like, oh,
(02:39):
like we're going to be addingtwo things to this guide that we
needed to kind of be born andeven just like the energy had to
be born around it, right.
And it's like that now shiftsand it changes the project a
little bit.
So it's like, okay, that makessense.
And we're kind of like buildingthat like social proof bank of
like it's not just that likeyou're procrastinating on it,
(03:01):
it's like there's something alittle bit more energetically to
this project that needs to beadded in.
Speaker 2 (03:05):
Yeah, well, and I
think for me I've been on my
to-do list has been to basicallyrevamp the sales page for our
membership, because we love, welove running the intuitive
business community and the salespage is like, okay, right, but
there's been some really bigshifts in the past couple months
on how we are running it on theinside, just as far as like the
(03:28):
messaging and even some newfeatures that, yeah, yeah, like
new features and different typesof calls that aren't even on
the sales page are justhappening for the people who are
on the inside.
But what I realized is it's beenon my list for a couple months
and I've even like sat down withchat GPT and had it audit, like
the current copy and stuff, butwhat needed to happen was for
(03:51):
us to get clear on a messagingshift.
That's really kind of likebleeding into everything around
helping these business ownersget ready for bigger stages and
wanting to call in the coachesand healers and thought leaders
that want that.
That you know really want toget to a place where they can be
(04:11):
on a podcast or be on stage asa speaker and know like their
business is set up to be readyfor more visibility, and so
there's some nervous system workaround that, there's some
backend work around that, and sohow do we?
I had to be like in these longroundabout conversations with
you to then be like, oh, how canwe boil it down, how can we
boil that essence down intosomething concise, right?
(04:35):
And so in some ways there'sbeen procrastination, but not
from a negative standpoint, yeah.
Speaker 1 (04:42):
Yeah, it's like
reframing, procrastination Right
, it's like we, it's not like wejust don't want to do it.
We want to.
We're doing things yeah we'redoing things that we like love
serving the community.
We want the sales page to beamazing, but we knew something
else kind of had to land before.
Speaker 2 (05:05):
And if I had like
forced myself to do it in the
version 2.1, you know like kindof a couple months ago what we
were thinking, I would have hadto just completely redo it again
, yeah.
And so it almost felt like aprotected, like protecting my
energy going into it.
And so today we're going totalk about this difference
between like straight upprocrastination, or
procrastination when yournervous system or your brain is
actually like trying to protectyou, versus this is a red flag
(05:25):
and is not a good fit, versus apause that's really like just
trying to slow you down longenough to get the next level of
clarity.
It's kind of nuanced, I feellike.
Speaker 1 (05:36):
It is, and I think
it's something that you can
learn and like what I have.
So like I knew that I wasn'tprocrastinating on the services
guide because I didn't want todo it Like I don't love doing
big design projects like that,but I'm okay, we have to do
things right Like there'scertain things that we have to
do, that's cool.
So I knew that that wasn't it.
(05:57):
But like another example that Ihave is I have to change the
links in all of my everywhere.
Like literally I just have tosit down, change links
everywhere, and I have not donethat and it is a procrastination
, but I know the reason for itand the reason is I have an
upper limit problem.
Like my thing is is like if I,what happens if I go viral and
(06:22):
then everyone books and I gettoo busy?
Like that might sound weird topeople Good problem to have man.
People might say like, oh,that's like a great problem to
have.
But I had a time in my businessbecause my business wasn't super
scalable.
I was serving so manyone-on-one that I felt so busy.
And then it feels like to mewhat if my kids get sick and I
(06:43):
can't serve those people?
What if I don't have enoughspace and they ask for their
money back.
What if these are all thingsthat are in my subconscious?
They're not, like I don't sitthere and really think too much
about it.
So I know when I look at it.
Why haven't you changed thelinks, meg?
Like I asked myself that islike oh OK, that's that old
(07:04):
story coming up, like you'regonna get too busy, like that's
not true, so I have to walkmyself through.
Speaker 2 (07:10):
You are safe in doing
this like we have you know, and
and do work around that.
To get myself to the point ofjust going and changing the
links right like something thatcan seem really small, like when
you sit down to do it.
It'll be like 20 minutes,you'll be done we don't have to
think about it.
We don't do it before you flydown, we'll do it together, but
(07:32):
and but.
I think there's a differencethere.
You know, like your brain istrying to protect you from what
feels scary right now, and thenthere's often, sometimes even,
when your brain is trying toprotect you because something
really does not feel right,right Like, for example, like a
red flag.
Maybe we have talked often thatyou and I are not cold DM gals,
(07:56):
like you know.
Yes, it can work and yes, I seetrainers who teach you know
doing cold DMs and it's anumbers game and you just got to
generate a bunch of leads, andthat has never felt authentic to
me.
I have done it in a season whenI was in like the direct sales
space and it felt so icky, andso when I think about that, I
(08:17):
literally get like a visceralreaction to it, like if someone
told me that's how I have to runmy business, I would not do it.
I would be like I will just goget a job Right.
So not doing that thing isactually listening to an
intuition, and so if thatstrategy does not feel right or
does not work and it's a redflag or a stopping point for you
, then sometimes it's just abouta redirect, or you know finding
(08:41):
another way, or meeting amentor who teaches something
that's more aligned.
Or you know finding another way, or meeting a mentor who
teaches something that's morealigned, like I am guilty of,
like joining into, let's say, aprogram or buying a course and
immediately being like oops,just kidding, I don't want to be
here, this does not feelethical to me or it doesn't feel
aligned for me, and then I just, like Tennessee, slink on out
(09:03):
of that Facebook group.
And you know, I think there'sthat if that was on my list like
executing that plan was on mylist I would avoid it or I would
plow through because I would belike I spent the money on this
course.
I should at least try it and seeif it works Right.
But I think it's a level ofmaturity in business to be like
(09:23):
I'm just going to cut my losses.
That was not exciting.
I'm not going to go throughwith that, and so I do try to
pay attention to if something ison my list and it's carrying
over, is it because it's a redflag and it's actually trying to
redirect me to a different wayof achieving that same goal?
On the other side of it, like,oh, I need more people in my
(09:43):
business.
Doing it this way does not feelright.
Is it that I'm supposed to beexploring a different way of
doing that same thing, right?
Speaker 1 (09:51):
yeah, and being
comfortable with, like, doing
business different that otherpeople do, and and then it's
getting clear on like, is itprocrastination or is it a pause
?
Um, because, like, we have alot of people think, like, when
you're going to start a businessand then you should just have
all of these people that arethere, you should have your
(10:11):
message totally clear and it'slike that's, that's not, that
doesn't make sense, like that'snot possible.
And there's going to be slowerseasons when you are clarifying
your message, when you aregetting clear on your
programming.
And how can you just trust thatthis is the season of pause?
It's like I always go back tothat image of like the arrow
(10:31):
being pulled back right.
So like, in order for the arrowto shoot forward, you have to
pull back to be able to do that.
So like, remember, like that'sgoing to happen in your business
and you have to get comfortablewith being in that, what I call
the messy middle, because whenyou're in the messy middle,
oftentimes, like some, some keythings that people will say is
(10:53):
um, I, I'm not.
You know, they'll put a lot ofshoulds on themselves.
I should be doing more, Ishould be.
Um, I don't feel clear on mymessage.
You'll see them, um and I laughbecause I do this myself too
you see them changing theirInstagram bio 15 times.
Like that's not really going tomake that big of a difference in
our business, right.
Like it's okay to just sit inthat pause and sit and like, do
(11:18):
your daily to-do tasks and getcomfortable in that
uncomfortableness of like you'regetting bigger, for getting
ready for a bigger level and uplevel if you will.
And you know we are workingwith movement makers like we.
This is a movement that we arecreating and a movement is not
born Right and just takes offlike it's.
(11:41):
It's a living like it ebbs andflows, and I've been an
entrepreneur for five years now,so it's taken that time to
trust and to see on the otherside of a pause, what happens.
So it's like if you're in yourfirst year of business, don't
beat yourself up because it'sslowed down.
Like trust that you're to seethat up level and then you're
(12:05):
going to be able to hold thatspace more easily in the future.
Speaker 2 (12:09):
But here's the hard
thing, especially for people
coming out of corporate world,both of us in different
corporate right.
Yeah, it's so easy to get intocomparisonitis when you're in a
pause to be like well, okay, letme scroll through Instagram and
and be like okay, but thisperson is having momentum by,
you know, selling a low ticketoffer off of tiktok.
I should be doing that, butthis person is having success
(12:32):
with this method of you like.
There's no lack of trainings andgurus and methods out there,
and so when you're in a pause,it can be so hard to protect
that quiet yeah and like how tolean into that pause and trust
that it's not always going tofeel like this and that it
doesn't have to be, it's notbroken.
(12:53):
You know, like you are notbroken because you're in that
for me, being aware ofprocrastination and like upper
limit I was I've done a couplebook studies around gay hendrix
book the big leap and like Ireally resonate was I've done a
couple book studies around gayhendrick's book the big leap and
like I really resonate with theself-awareness of
procrastination and whether it'smy brain protecting me and I
own that I like will bounce offof you know, some things just
(13:15):
bounce off of me and it's notmeant for me.
But I will say this newer optionof really listening and being
quiet and allowing the clarityto come through in whatever way
that's going to come through hasonly come as I've been much
more committed to my spiritualpractices and being open to
(13:35):
asking for signs.
Like that is something that hasbeen really joy bringing
recently that I'll often asklike okay, things sure aren't
feeling like they're going inthe right direction or this
project is going slow.
You know, can universe, can youshow me a sign today that
things are actually going in theright direction and I'll ask
(13:57):
for specific signs.
Show me a hawk, show me abutterfly, and that is actually
a really trust building for me.
I think to like ask forsomething specific.
Speaker 1 (14:08):
You know the hawk is
not helping my business, but it
helps me to trust that I'm notbroken and I don't need to go
chase 15 other methods justbecause something is taking
longer, I love that I think italso gives us the ability to,
like, get curious about why it'shappening.
So, if you're trusting thatthis is a pause and you're
(14:29):
getting the signs that you're inthere on the right path, then
you also can build your capacityaround that self-awareness of
knowing, like, well, why is thishappening?
And, like you know, currentlyus being in a pause makes sense.
We are blending two people'sbusiness styles together, right,
it's like not going to be asmooth, linear line, most likely
(14:49):
.
So if we can get trust eachother's self-awareness and, like
we just always keep coming backto, even if, like, the money
isn't coming in the way that wewant it to, it feels really safe
in our body, like our bodiesfeel nervous.
So like we keep coming back tothat barometer of like hey, you
know we're, and the other thingis is like we're building a way
(15:13):
of showing other people how todo a business, so it's like we
have to learn what we're doing.
That because it doesn't lookvery typical.
It's like other people wouldsay these are the markers, these
are the kpis.
Right, we don't use that.
I can talk about that, but, like, um, our key performance
(15:34):
indicators are how our bodyfeels and and that is like what
we're gonna, because if I feelthat there's got to be somebody
else out there that feels it tooright, so like, let's make.
Let's make that, like, createthat permission for other people
to exactly um, yeah, and learn,like, why these things are
happening and it doesn't justand I think when we we lean so
(15:55):
much on data too, it's like itdoesn't it you can create a
story.
Then why is this happening?
Okay, that's happening becauseyou're not visible enough and
you haven't gone to enoughnetworking meetings and blah,
blah, blah, and then you getburnt out and then you start
trying to put yourself in a boxthat, like, you don't fit in.
So, yes, like, take whatresonates.
Take if that data resonates foryou, that's great.
(16:16):
But also, like you can createyour own barometer of you know,
being able to, to look at yourbusiness and feel whether or not
it's moving in the rightdirection, whether or not it
feels successful to you.
So it does take that faith andlearning, holding yourself
through it a few times and likelearning how to create this
(16:38):
ecosystem for yourself of like I, even with Instagram and I will
tell people this like the oneof the first ways that I can
judge whether or not mysomething is being successfully
landing for people kind of islike how many people in real
life say something to me oh, Isaw you did this.
(17:01):
I saw you did that, um, becauseoftentimes people feel more safe
having that conversation versuslike dming you or or it just
like proves to me okay, I ambeing visible, like somebody at
school saw it and like that's um.
So that's very different thanlooking at the analytics because
right, it will show up rightbecause, like I build
communities, I don't build viralvideos.
(17:22):
So, yeah, it's a different wayof judging it.
And the other thing is, too, islike I've seen the back end of
a lot of businesses that haveyou know, quote unquote a lot of
success, have a lot offollowers and they're not always
financially successful.
So you can look at that and say, oh, I'm not having the same
(17:43):
momentum as them, but, like,they might just be really good
at marketing on InstagramDoesn't mean people are paying
them.
So always remember that too.
Like there's a lot of smoke andmirrors out there and you have
to get you know, you have to be,have good ability to discern
what's real and what's not tojust discern what's real and
(18:05):
what's not.
Speaker 2 (18:06):
Yeah Well, and I
think this is a big part of why
we created the intuitivebusiness community, just like a
little bit of a plug, it was thecommunity that I wish I had,
where there would be otherbusiness owners who are talking
about this, because I wouldinvest.
You know, they always say likeyou want to.
You know, put yourself in roomsand invest to be in the rooms.
But I would invest to be inrooms where people would think I
had three eyes if I was talkingabout any of this, because they
(18:30):
were there for the KPIs andthey were there for the insights
and they were there for theexpertise from the person
running the group.
And so if I was going to saysomething like, you know, this
doesn't feel aligned to me.
Or I want to launch.
You know I don't want to launchduring Mercury, in retrograde,
and that's the cadence thatyou've given us, or whatever,
and they would just like look atme like I was crazy.
And so, being in a space whereyou can find accountability
(18:54):
partners you know, runningbuddies, being in a space where
you can have patterns, reallyhealth, healthfully is that a
word Like mirrored back to you,of being, you know, like, oh,
you've been on this groupcoaching call for three months.
I said this with a woman on thecall the other day like for the
past three months you've shownup to group coaching saying that
you want to do this.
(19:14):
Are you open to exploring,before our next group coaching
call, what's holding you backfrom doing it?
And she was like thank you forpointing that out.
I didn't realize I for threemonths.
And so being in that safe spacewhere not only me or you leading
the call, but others who haveamazing training and modalities
of being able to give feedback,is what I wanted to create and
(19:36):
it's what we see happening,which is really amazing and what
I often find what I witness inthe journeys of those who are
really plugged in and showing upto the calls is that the
shoulds start to slip awaybecause they start to realize
everybody's journey is veryunique and you know I should be
more consistent on social media.
(19:58):
But if they hear someone elsesay I've never made a dollar
from social media, all of mymoney comes from referrals oh,
that's what I wanted to doInteresting, and so it gives
this permission.
I think when you're in acommunity where people are
willing to be honest, and alsoin a community where people are
willing to explore how theirneurodivergence, their
(20:19):
self-awareness, their humandesign, their astrology like,
plays into it.
And so for you, when you have apause, come up, how, how do you
lean into your awareness aroundwho you are in whatever chart
or you know, like um, just kindof background of who you are?
How does that impact how youapproach a pause?
Speaker 1 (20:40):
I think once I
learned I had a human design
reading five years ago now, andonce I learned I was a
manifester and what that meant,it changed the game Like.
It made me so much morecompassionate towards myself for
the ebbs and flows of my energybecause I was like, oh my God,
this resonates so much into away of working that just didn't
(21:02):
you know just like always goingup right, it was always kind of
like moving towards traditionallevels of success and it didn't
feel good to me, it felt likeburnout.
And learning about being amanifestor has just like given
me so much more compassion, Ithink.
I think, with myself and um, werecently were gifted a beta um
(21:26):
chat, gbt, bot well, gpt, it'scalled um that is programmed
with each of our own individualastrology and it is like just
like changing the game for usbecause everything that the
direction that our business ismoving, we put into the GBT and
it's like so on point with ourastrology.
(21:47):
So I think that is helping uslike kind of put a tangible like
oh yes, you're in exactly whereyou're supposed to be, so the
pause is okay.
Speaker 2 (21:59):
It's like evidence or
validation.
Speaker 1 (22:01):
Exactly it like
validates for us, like that is,
it's really helpful.
Speaker 2 (22:08):
And I am a generator,
and so what I have really
learned about the pause is thatI am most magnetic when I'm
working on what excites me, andso if there's something on my
to-do list that's rolling overover or not moving how I thought
, why am I not excited?
Was I excited at one point?
Has that shifted?
It will typically pull up first, kind of like, pull out of me
(22:32):
something that I need to explore.
And if I, you know, like wedon't always get to do what
excites us, I think that's right.
That's the hard thing abouthuman design is, like you know,
projectors can't only guide andgenerators can't do what excites
us.
It would do none of theimportant stuff or pay our team
ever.
It doesn't excite me, but it'sallowed me to look at the
(22:56):
barometer.
So my not self theme in humandesign is frustration.
So that's also the barometerfor me of like, am I really
frustrated with this project?
I need to step away?
Oh, that's yeah.
Like I get fiery I can see thatfor you like I want to throw my
laptop into the ocean, like whenI get there, I'm like, okay,
(23:17):
this is not the energy I want toapproach anything with.
Why is this happening?
And if I can't logic my wayinto an answer, like I'm not
meant to have the answer rightnow, but I'm not going to keep
approaching something from thisenergy.
So for me, really learning myhuman design has been so helpful
.
And I don't have a lot ofknowledge around astrology, but
(23:40):
whenever I stumble into abeautiful resource like this
oracle or see someone postingsomething that I trust in
astrology and I'll be like, oh,that makes so much sense, you
know, like oh, that's why I'vebeen feeling a certain way and
so I do like to bring whatevertool is kind of in my field that
(24:00):
kind of pops in.
But for me the human design iskind of the.
It's the one I'm the mosttrained in and most deeply, I
think, and it has resonated themost.
Speaker 1 (24:09):
Well, it helps, like
both of us, to work together
because you understand it, Iunderstand it and we know like
it's.
I think it gives usself-awareness in a partnership
and it's like it's a good thingfor you, like maybe you don't
have a business partner, butlike knowing it about your
romantic partner or yourchildren or it helps you kind of
just give like compassion of,like it's just another layer of
(24:31):
their personality that youunderstand in a deeper, deeper
way.
Speaker 2 (24:35):
And that you're not
broken.
Like I can, you know, look atyou and sometimes be like you
just had this create likeamazing creative burst.
You might have a little bit ofa rest period and it's OK,
You're not broken and I know youknow that.
But sometimes it's helpful tohave someone else be like almost
give you permission to just beyou, and I find that that's
(24:55):
really helpful, because so muchof this around the pause is like
it's uncomfortable, and I thinkthat's why we felt called to
have this conversation, becausea lot of people don't talk about
the pause, because why, ifyou're trying to like market
someone to hire you, why wouldyou want to talk about the
uncomfortable things?
Speaker 1 (25:13):
but we all have them
right.
Speaker 2 (25:15):
They might be
pretending that they don't, but
yeah, yeah, but we really all do, and it's all fears and it's
all just peeling back the layersand curiosity, like, ok, this
is happening, it has rolled overon my to do list, or I feel
resistance every time I log intoCanva to do this thing and,
instead of beating yourself upor thinking that you're broken
(25:37):
or you're never going to getpast it, just asking that
question of like, why, why isthis happening?
Speaker 1 (25:43):
And it's a great
place to be able to say then,
like, you can outsource, like Ithink if we didn't have our
partnership, the likelihood ofme ever having an email funnel
would be slim to none.
Or I would have just hired youto build that for me, because I
know they would come to acertain point in my business
where, like, I would want thatum, but I had enough experience
(26:07):
and self-awareness to be like Iwas never going to finish it.
It just wasn't going to happen.
So it's like um, it gives youthe place to be able to look at,
like when you're doing youroverall planning too, you could
say you can keep havingsomething come up.
Like it makes good logicalsense to have an email funnel.
Right, but I knew I was never,I would never do it.
If you're like me and you'renever going to do it, then
that's where you work towards,like saving your money to hire
(26:29):
somebody to do it because thethe pause is telling you.
If you're having the pause 15times around, this one thing
like and you know you still needit, then find, find a way to
outsource it.
That's the same for socialmedia.
Not everybody wants to do it.
It's a great opportunity tooutsource.
Speaker 2 (26:49):
Yeah, that's so funny
when you were saying that.
I remember the very firstproposal I sent out when I
launched the agency was to aformer legal client of mine, so
we already had good trust.
A former legal client of mine,so we already had like good
trust and he's a wonderful humanbeing and he was like create a
(27:11):
website has been on my Friday,Like he had it popping up every
Friday for I think he said 72weeks.
But he was like it's not justone task and I don't know how to
break it down and I don't evenknow what the first steps are.
And I just chuckled thatwhenever I think of that, like
my husband always has littlereminders popping up, I'm like
just go buy the damn.
Speaker 1 (27:27):
T-shirt you've had
the Paul, you're never going to.
Just that's what that is saying.
Speaker 2 (27:37):
So we'll get.
We try to give a little bit oftangible homework.
Often is about bringingintention or focus to an area
from what we've talked abouttoday.
So what we encourage you to dois to pay attention this coming
week to action that you aretaking that feels forced, if
that is happening anywhere.
Paying attention to things thatroll over on your to do list or
(28:00):
things that are moving forwardreally easily and joyfully, and
just like being aware that thosecategories might exist, and
asking yourself is theresomething I am meant to learn,
feel or experience in any pauseor procrastination that you have
popping up or procrastinationthat you have popping up?
(28:21):
So it's really about bringingintention and then asking
yourself why is this happening?
What am I meant to learn, feelor experience?
Speaker 1 (28:28):
Let us know.
I would love to hear what comesup for you.
So we really hope that youfound this episode of the
Intuitive Marketing Podcast asinspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos.
We know that you can getbombarded with information
options and conflicting ideasout there on the internet
(28:50):
streets.
We hope you tune in next weekwhere we are gonna be talking
about the false belief that youhave to look, act or be a
certain way, to be an intuitiveor be, to bring spiritual
practices into your life and toyour business.
We will see you next time.