April 1, 2025 • 17 mins
We put our content batching skills to the test during our recent CEO weekend, creating a month's worth of marketing materials in just 48 hours.
• Planning in advance with a detailed Google doc of shot ideas and requirements
• Hiring a local content creator instead of struggling with selfie sticks
• Leveraging a photo studio at Chelsea's co-working space for versatile backgrounds
• Managing comparison-itis by finding inspiration without getting discouraged
• Creating strategic albums and organization systems for content management
• Realizing content creation is energy-draining even when it doesn't feel physically demanding
• Focusing on both personal brand content and joint promotional materials
• Shooting horizontal and vertical formats for different platform needs
• Taking screenshots of video frames to maximize photo options
• Getting creative with limited outfits while traveling with just carry-on luggage
Pick a day this month to capture your own batched content. Make a Pinterest board or shot list in advance, and choose one organization system that works for you. Come over to Intuitive Marketing Collective on Instagram and let us know how it goes!
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What if you could batch a month's worth of content
in just one weekend?
We put it to the test recentlyand in today's episode we are
sharing how we did it and whatwe learned.
Speaker 2 (00:10):
From booking a local creator to shooting strategic
B-roll, to even grabbing time ina local photo studio together
and talking through how we planto use all this content we got
from the content weekend.
We're sharing our biggest wins,unexpected hurdles and even
some mindset issues that wefaced.
Let's jump in.
Speaker 1 (00:34):
Hey there friends.
Speaker 3 (00:36):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
Speaker 1 (00:43):
I'm Meg and this is Chelsea your new biz besties.
Speaker 3 (00:52):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:56):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps?
But you have a big vision ofwhere your coaching, healing,
speaking or writing career couldbe in the next five years, 10
years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:18):
that won't make you cringe.
Speaker 3 (01:20):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
Speaker 1 (01:33):
So if you tuned into our last episode, you know that
we were recently together for aCEO weekend in person, which was
awesome, and when we wereprioritizing what would be the
most helpful use of our time,gathering content together was
at top of our list.
Why?
Because, as the one of us thatruns our Instagram account and
social media presence for theagency and some other platforms,
(01:55):
I know how important it is tohave good quality images and
videos on hand to captureattention through our content.
Speaker 2 (02:03):
Now we had to prioritize squishing it all
together, because we're notoften together in person and
maybe you don't have anotherperson to plan around for a
photo shoot, but maybe you'relike me and on a day-to-day
basis, you aren't just likerolling around the house or your
home office photo shoot readyat a moment's notice.
I'll be honest of the two of us, I'm likely the one that
(02:25):
dislikes making marketingcontent the most Like I do it
and we know we need to do it.
We've got to be the face ofthings.
But I know that Meg needscontent of the two of us to
promote this podcast and ouragency services because we do it
together.
And I need an album on my phoneof photos and one of B-roll.
That's been so helpful so thatI can easily create content for
(02:47):
my personal accounts.
And maybe, meg, one day we'llinvest let's manifest it, call
it in.
We'll invest in a big brandshoot with makeup team and hair
and outfits.
But for now we bootstrapped.
We made it happen.
It was fun, a little exhausting, maybe we were a little
over-caffeinated.
Speaker 1 (03:25):
But it was really.
It was a little exhausting.
Maybe we were a little overcaffeinated, but it was really.
It was a good experience, maybea little overwhelming, but in a
good.
I have to create content andthinking through what kind of
content that we wanted andplanning that day out really
helped us see how we can makecontent more quickly and at
least in my brain, the way thatI look at content.
We did do some planningbeforehand.
Like I created a Google docwith plans in it.
You did a content creator.
So we hired someone local whowas amazing and just so much fun
(03:49):
to have.
Instead of walking aroundWilmington with a selfie stick
or like a tripod setup, we hadsomebody help us do that and,
like them, be able to give ussome direction and kind of just
made the content up, leveled itin a way that we were looking
for and we really were.
(04:10):
We tried to be efficient withthe use of her time and our time
.
So in the Google Doc that Icreated, we mapped out different
angles that we wanted,different B-roll ideas that we
wanted, and if you are in ourcommunity you can get access to
that oh, that's right, if youwant it I just want to share.
Speaker 2 (04:28):
it was also so helpful, even though we hired
someone to be there.
It was so helpful for you andher to be like, talking it
through oh, if you just hire aprofessional photographer who
doesn't necessarily know abouthow you're going to use content,
like the fact that we wanted touse most of the videos for
B-roll videos, to have just uswalking by or us just talking,
(04:50):
and to be like, oh, make sure toleave space above us for text,
right?
Someone who's just looking atit for photography might be like
, oh, let me center them.
Yeah.
So I think that the angles andyour knowledge of how to guide
even her who does that forherself all the time, it was
really helpful, because itdepends what you're trying to
(05:11):
use the content for.
Speaker 1 (05:13):
Yeah, and I just recently did a Instagram story
series on this and then I madeit into a reel on my page about
how I do it for myself, to thebehind the scenes, because you
can take video and then I justroll through the video and pause
on a good angle of myself andtake a screenshot of that, and
(05:36):
then that way, I have morephotos to use as well.
Screenshot of that, and thenthat way, I have more photos to
use as well.
So, like, when you're thinkingabout, if you're thinking about
content in terms of social media, you want more white space, you
want, you want different thingswhere some photographers are
just like not looking at it,this, that way.
So it's like content can beused in many different ways.
You have to just be clear onhow you're going to use it in
(05:56):
order to optimize your time.
Yeah, yeah, it just helps withplanning it out and thinking it
through.
The other thing we did was wedid talk about our outfits as
strategically as possible.
I was also traveling with acarry-on, so I had to maximize
my space, and so we did that.
And then we also booked yourco-working space, which has
(06:17):
which is like, so amazing andI'm so jealous and wish that we
had this local to us, but hadthis awesome photo studio that
was pretty much made forcreating content.
Speaker 2 (06:28):
Yeah, and the funny thing is, we didn't even think
of it until that day.
Speaker 1 (06:31):
No, I don't know what .
No, you had that gem there.
Speaker 2 (06:34):
I'm literally sitting here in my co-working space
today and I remember being like,oh, we're going to need some
more photos or more beyond whatwe got in that 90 minutes.
So when we were working withJess, we paid for 90 minutes of
time and then we were like, oh,we still feel like we need to
get more, and so then we cameover to the photo studio.
In the future, I feel like thatphoto studio was more valuable
(06:58):
of time just because it could beso much more variety.
With just white background orbrown background, you can cut
things out.
It just looks really nice.
It does.
Speaker 1 (07:07):
And you could bring stuff.
I don't know, it was so cool.
I think your co-working studiois like a genius idea.
Yeah, we need more of them.
Speaker 2 (07:14):
Yeah.
So let's talk about some of thesurprises and challenges that we
encountered with this.
One is that just comparison-itisis so real, like even when we
were in, I guess, in preparationmode, I had to just say I am no
longer showing up on Instagram.
Two days before you flew downhere, I was like cannot scroll,
(07:36):
because I was looking at some ofthe accounts of agency owners
who I just feel like have it alltogether and seeing their brand
photography and their brandimagery, and I knew that wasn't
the level of what we were goingto be getting out of this
weekend, and so I just had to belike I'm not subscribing to
(07:56):
that right now.
It will not be good for mymental health.
Subscribing to that right now,it will not be good for my
mental health.
Yeah, you got to protect that.
And then I think, also while wewere even in person together,
like in the photo studio, wefound a couple accounts that had
really good like B-rollexamples, and I'm just such a
dork and like I'm not as good ofan actor as some of these
(08:18):
creators are to have a sereneface and look the part I don't
either.
I know it's just like oh gosh,and so you could just get into
the comparison-itis, but I thinkit was super helpful to have
just inspiration of oh, what aresome angles, what are some ways
that I could be moving my bodywith interest for B-roll.
That was super helpful.
(08:40):
You were a rock star puttingtogether a Pinterest board and
shot list.
I feel like once you're in themode of taking photos or videos
of yourself, you just get intothat.
What do I do with my handsRight?
Where is my hand?
Should I hold this cup ofcoffee?
What do I?
do A fail on my part I will ownthis is that my son and I went
downtown and did some locationscouting.
What I did not do is checklocal events or the calendar to
(09:04):
realize that it was St Patrick'sDay and so several of the
places that I actually wanted usto go when he and I went and
checked during a weekday, thatwas not a parade.
And then when we showed up andrealized, oh my gosh, it's St
Patrick's Day, it's a parade,things are blocked off.
So a lot of the places that Ifelt like we would have been
able to get more like insideshots, coffee shop, just like
(09:28):
some of the vibes that I thoughtwe would be able to get we
weren't able to.
And so in hindsight, if you'redoing outside scouting, look and
see if there's going to be aparade, pay attention to the
world.
And then I think, the lastthing, just as a I wouldn't
necessarily call it a challenge,but just once we walked away
from that day and we were bothjust we have 200.
Speaker 1 (09:47):
Where do we put this?
What do we do with?
Speaker 2 (09:49):
this?
How do we share this betweenthe two of us?
How do we edit?
Like, we can't just sit hereand edit these photos.
That would take the rest of ourtime together, and so I feel
like that a lot of that hasfallen to you, so I'm curious to
hear how you're navigating it,but I feel like it was exciting,
overwhelming.
Speaker 1 (10:09):
We both went back home after and I was like I'm
going to go take an Epsom saltbath.
Speaker 2 (10:12):
We both did some subliminal.
A little bit of subconsciousreprogramming and just realizing
if you're not someone who doesthat day in, day out, like it is
.
Speaker 1 (10:27):
it's energy draining, even though it doesn't feel
like you're doing that much.
Yeah, it definitely is.
It's so to me, even though itdid drain my energy a little bit
.
It is really fun.
I really love thinking aboutcontent this way and I think
that we can do this in shorterbursts for ourselves.
Now that we did it once, it'slike very repeatable, yeah.
So I would really highlyrecommend trying to do this for
yourself.
If you're listening and justmessaging us, or if you're local
(10:49):
, I'm going to do some.
Now that I'm going to haveaccess to the work bar in two
days a month, I'm going to tryto use some of that time to do
some matching stuff, which willbe good.
That's awesome.
Speaker 2 (11:00):
Something that I've been saying we should do for
ages is just having a likebrunch date with my husband once
a month.
We would like get dressed up,go out and have brunch and then
be like can you just get 10short B-rolls of me?
Because again, then you coulddo the screenshots.
Like, even if it's not a bigexperience, if you've got a
(11:22):
instagram hubby or partner, likesomeone who can help be on the
other side of the camera, a bestfriend maybe, even just if you
have another friend who's abusiness owner, just like, hey,
let's just take an hour splittime, get a bunch of stuff
together, even if it's not in aphoto studio, just somewhere
with like good lighting outside,whatever's going to work for
(11:42):
your brand yeah, it's reallyhelpful.
Speaker 1 (11:45):
I think it's helpful to just have it on your phone,
knowing that you can createcontent on the go and the
batching is just like one partof the organization.
So, in order to get reallyorganized, I feel like creating
albums, like create a B-rollalbum of your like.
We have our business.
Setup is a little bit different.
We have our personal brands andthen we have our brand together
.
But making sure that you haveit organized that way so that
(12:08):
when you go to open Instagram oreven you go to open TikTok, you
know where your stuff is.
I really have to finishorganizing because I'm like
scrolling.
But it also, luckily, iphone isso organized by date too yeah,
so that's helpful.
But then also uploading some ofit into Canva.
I do a lot of my editing videoright in Instagram or CapCut.
(12:33):
If I need something more likeextensive, but you can upload
the pictures Like I will take alot of the screenshots from the
videos and then upload them toCanva so that I can create yeah,
I can create carousels in Canvavery easily or just do it
straight on my phone forInstagram.
And then what we really realizedis like there was no way that
(12:55):
we were going to edit all ofthat together, because that's
like when a photographer takessix hours of content, it takes
months for them to, it takes solong to edit.
And we really I really realizedwhy.
Obviously, so I know what.
I'm able to look at the content, see everything that we
captured, and then when I go andsit down to make a reel or know
(13:16):
that I need to like access apicture, I can know what part of
our photo shoot and then bringthat stuff over to wherever I'm
editing it.
Speaker 2 (13:23):
Well, and I think it was also interesting because we
were working on getting as muchcontent as we could for the
Instagram social media promotion, but then also redoing our
website, and so I kept tellingmake sure to get some horizontal
right, Because just thinkingabout the formatting of having
space for B-roll.
I was then saying, hey, thislooks like a great outfit or
(13:46):
combination.
Can we also get one horizontal,so that we could maybe have one
for a hero image on the website?
So that was fun just to seegoing through and, oh, this
could be used for, this could beused for that and sorting them
after.
It's still exciting.
I still log in to the littlefolders I've set up and I'm like
, oh, I feel more inspired.
You know, there's only so manytimes you can just take a selfie
(14:07):
of yourself in the same settingand feel like it's exciting.
Speaker 1 (14:11):
Yeah, yeah, especially where we're not
together, like it's fun to beable to be, like, oh yeah, like
we have this and you tap intothat energy of us being together
, which is great.
Speaker 2 (14:20):
Yeah, so this is really hopefully an
inspirational, kind of likeaspirational episode for you to
think about.
Do you want to find a way toset yourself up?
I often think about batchingcontent as just taking care of
future Chelsea or future Meg,that it's really creating a
system that's repeatable, likeMeg was saying, and so some
(14:41):
homework.
If you want to even just dipyour toe into batching content
in any of the ways that we'vetalked about would be to pick a
day this month to capture yourown batched content.
So that could be DIY, going outwith a tripod, somewhere with
good lighting, it could behaving a professional, it could
be recruiting a friend, apartner, maybe in advance.
(15:02):
You take that time to make aPinterest board or a shot list,
just so that you can stayfocused and avoid that decision
fatigue in the moment and belike, okay, we got this, we got
this, and then choose oneorganization system for your
content.
Are you trying to organize analbum on your phone so that
you'll be more easily able tojust upload right from there?
Are you trying to loadeverything into Canva?
(15:23):
Set up folders in Google Drive,just finding like one way so
that you know where you can gowhen you need that visual
content and give it a shot.
We would love to hear how itgoes.
If you play around with this,make sure to come over to
Intuitive Marketing Collectiveon Instagram and let us know how
it goes.
It will be very helpful if youdo it, I promise.
Speaker 1 (15:46):
So we hope that you found this episode of the
Intuitive Marketing Podcast asinspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos we
know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we'll be talking
about the pressure so many of usput on ourselves to look and be
(16:06):
a certain way in the spiritualand intuitive space and how we
can overcome that, together withauthenticity.
What if you could batch a month's worth of content
in just one weekend?
We put it to the test recentlyand in today's episode we are
sharing how we did it and whatwe learned.
Speaker 2 (00:10):
From booking a local creator to shooting strategic
B-roll, to even grabbing time ina local photo studio together
and talking through how we planto use all this content we got
from the content weekend.
We're sharing our biggest wins,unexpected hurdles and even
some mindset issues that wefaced.
Let's jump in.
Speaker 1 (00:34):
Hey there friends.
Speaker 3 (00:36):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
Speaker 1 (00:43):
I'm Meg and this is Chelsea your new biz besties.
Speaker 3 (00:52):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:56):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps?
But you have a big vision ofwhere your coaching, healing,
speaking or writing career couldbe in the next five years, 10
years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:18):
that won't make you cringe.
Speaker 3 (01:20):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
Speaker 1 (01:33):
So if you tuned into our last episode, you know that
we were recently together for aCEO weekend in person, which was
awesome, and when we wereprioritizing what would be the
most helpful use of our time,gathering content together was
at top of our list.
Why?
Because, as the one of us thatruns our Instagram account and
social media presence for theagency and some other platforms,
(01:55):
I know how important it is tohave good quality images and
videos on hand to captureattention through our content.
Speaker 2 (02:03):
Now we had to prioritize squishing it all
together, because we're notoften together in person and
maybe you don't have anotherperson to plan around for a
photo shoot, but maybe you'relike me and on a day-to-day
basis, you aren't just likerolling around the house or your
home office photo shoot readyat a moment's notice.
I'll be honest of the two of us, I'm likely the one that
(02:25):
dislikes making marketingcontent the most Like I do it
and we know we need to do it.
We've got to be the face ofthings.
But I know that Meg needscontent of the two of us to
promote this podcast and ouragency services because we do it
together.
And I need an album on my phoneof photos and one of B-roll.
That's been so helpful so thatI can easily create content for
(02:47):
my personal accounts.
And maybe, meg, one day we'llinvest let's manifest it, call
it in.
We'll invest in a big brandshoot with makeup team and hair
and outfits.
But for now we bootstrapped.
We made it happen.
It was fun, a little exhausting, maybe we were a little
over-caffeinated.
Speaker 1 (03:25):
But it was really.
It was a little exhausting.
Maybe we were a little overcaffeinated, but it was really.
It was a good experience, maybea little overwhelming, but in a
good.
I have to create content andthinking through what kind of
content that we wanted andplanning that day out really
helped us see how we can makecontent more quickly and at
least in my brain, the way thatI look at content.
We did do some planningbeforehand.
Like I created a Google docwith plans in it.
You did a content creator.
So we hired someone local whowas amazing and just so much fun
(03:49):
to have.
Instead of walking aroundWilmington with a selfie stick
or like a tripod setup, we hadsomebody help us do that and,
like them, be able to give ussome direction and kind of just
made the content up, leveled itin a way that we were looking
for and we really were.
(04:10):
We tried to be efficient withthe use of her time and our time
.
So in the Google Doc that Icreated, we mapped out different
angles that we wanted,different B-roll ideas that we
wanted, and if you are in ourcommunity you can get access to
that oh, that's right, if youwant it I just want to share.
Speaker 2 (04:28):
it was also so helpful, even though we hired
someone to be there.
It was so helpful for you andher to be like, talking it
through oh, if you just hire aprofessional photographer who
doesn't necessarily know abouthow you're going to use content,
like the fact that we wanted touse most of the videos for
B-roll videos, to have just uswalking by or us just talking,
(04:50):
and to be like, oh, make sure toleave space above us for text,
right?
Someone who's just looking atit for photography might be like
, oh, let me center them.
Yeah.
So I think that the angles andyour knowledge of how to guide
even her who does that forherself all the time, it was
really helpful, because itdepends what you're trying to
(05:11):
use the content for.
Speaker 1 (05:13):
Yeah, and I just recently did a Instagram story
series on this and then I madeit into a reel on my page about
how I do it for myself, to thebehind the scenes, because you
can take video and then I justroll through the video and pause
on a good angle of myself andtake a screenshot of that, and
(05:36):
then that way, I have morephotos to use as well.
Screenshot of that, and thenthat way, I have more photos to
use as well.
So, like, when you're thinkingabout, if you're thinking about
content in terms of social media, you want more white space, you
want, you want different thingswhere some photographers are
just like not looking at it,this, that way.
So it's like content can beused in many different ways.
You have to just be clear onhow you're going to use it in
(05:56):
order to optimize your time.
Yeah, yeah, it just helps withplanning it out and thinking it
through.
The other thing we did was wedid talk about our outfits as
strategically as possible.
I was also traveling with acarry-on, so I had to maximize
my space, and so we did that.
And then we also booked yourco-working space, which has
(06:17):
which is like, so amazing andI'm so jealous and wish that we
had this local to us, but hadthis awesome photo studio that
was pretty much made forcreating content.
Speaker 2 (06:28):
Yeah, and the funny thing is, we didn't even think
of it until that day.
Speaker 1 (06:31):
No, I don't know what .
No, you had that gem there.
Speaker 2 (06:34):
I'm literally sitting here in my co-working space
today and I remember being like,oh, we're going to need some
more photos or more beyond whatwe got in that 90 minutes.
So when we were working withJess, we paid for 90 minutes of
time and then we were like, oh,we still feel like we need to
get more, and so then we cameover to the photo studio.
In the future, I feel like thatphoto studio was more valuable
(06:58):
of time just because it could beso much more variety.
With just white background orbrown background, you can cut
things out.
It just looks really nice.
It does.
Speaker 1 (07:07):
And you could bring stuff.
I don't know, it was so cool.
I think your co-working studiois like a genius idea.
Yeah, we need more of them.
Speaker 2 (07:14):
Yeah.
So let's talk about some of thesurprises and challenges that we
encountered with this.
One is that just comparison-itisis so real, like even when we
were in, I guess, in preparationmode, I had to just say I am no
longer showing up on Instagram.
Two days before you flew downhere, I was like cannot scroll,
(07:36):
because I was looking at some ofthe accounts of agency owners
who I just feel like have it alltogether and seeing their brand
photography and their brandimagery, and I knew that wasn't
the level of what we were goingto be getting out of this
weekend, and so I just had to belike I'm not subscribing to
(07:56):
that right now.
It will not be good for mymental health.
Subscribing to that right now,it will not be good for my
mental health.
Yeah, you got to protect that.
And then I think, also while wewere even in person together,
like in the photo studio, wefound a couple accounts that had
really good like B-rollexamples, and I'm just such a
dork and like I'm not as good ofan actor as some of these
(08:18):
creators are to have a sereneface and look the part I don't
either.
I know it's just like oh gosh,and so you could just get into
the comparison-itis, but I thinkit was super helpful to have
just inspiration of oh, what aresome angles, what are some ways
that I could be moving my bodywith interest for B-roll.
That was super helpful.
(08:40):
You were a rock star puttingtogether a Pinterest board and
shot list.
I feel like once you're in themode of taking photos or videos
of yourself, you just get intothat.
What do I do with my handsRight?
Where is my hand?
Should I hold this cup ofcoffee?
What do I?
do A fail on my part I will ownthis is that my son and I went
downtown and did some locationscouting.
What I did not do is checklocal events or the calendar to
(09:04):
realize that it was St Patrick'sDay and so several of the
places that I actually wanted usto go when he and I went and
checked during a weekday, thatwas not a parade.
And then when we showed up andrealized, oh my gosh, it's St
Patrick's Day, it's a parade,things are blocked off.
So a lot of the places that Ifelt like we would have been
able to get more like insideshots, coffee shop, just like
(09:28):
some of the vibes that I thoughtwe would be able to get we
weren't able to.
And so in hindsight, if you'redoing outside scouting, look and
see if there's going to be aparade, pay attention to the
world.
And then I think, the lastthing, just as a I wouldn't
necessarily call it a challenge,but just once we walked away
from that day and we were bothjust we have 200.
Speaker 1 (09:47):
Where do we put this?
What do we do with?
Speaker 2 (09:49):
this?
How do we share this betweenthe two of us?
How do we edit?
Like, we can't just sit hereand edit these photos.
That would take the rest of ourtime together, and so I feel
like that a lot of that hasfallen to you, so I'm curious to
hear how you're navigating it,but I feel like it was exciting,
overwhelming.
Speaker 1 (10:09):
We both went back home after and I was like I'm
going to go take an Epsom saltbath.
Speaker 2 (10:12):
We both did some subliminal.
A little bit of subconsciousreprogramming and just realizing
if you're not someone who doesthat day in, day out, like it is
.
Speaker 1 (10:27):
it's energy draining, even though it doesn't feel
like you're doing that much.
Yeah, it definitely is.
It's so to me, even though itdid drain my energy a little bit
.
It is really fun.
I really love thinking aboutcontent this way and I think
that we can do this in shorterbursts for ourselves.
Now that we did it once, it'slike very repeatable, yeah.
So I would really highlyrecommend trying to do this for
yourself.
If you're listening and justmessaging us, or if you're local
(10:49):
, I'm going to do some.
Now that I'm going to haveaccess to the work bar in two
days a month, I'm going to tryto use some of that time to do
some matching stuff, which willbe good.
That's awesome.
Speaker 2 (11:00):
Something that I've been saying we should do for
ages is just having a likebrunch date with my husband once
a month.
We would like get dressed up,go out and have brunch and then
be like can you just get 10short B-rolls of me?
Because again, then you coulddo the screenshots.
Like, even if it's not a bigexperience, if you've got a
(11:22):
instagram hubby or partner, likesomeone who can help be on the
other side of the camera, a bestfriend maybe, even just if you
have another friend who's abusiness owner, just like, hey,
let's just take an hour splittime, get a bunch of stuff
together, even if it's not in aphoto studio, just somewhere
with like good lighting outside,whatever's going to work for
(11:42):
your brand yeah, it's reallyhelpful.
Speaker 1 (11:45):
I think it's helpful to just have it on your phone,
knowing that you can createcontent on the go and the
batching is just like one partof the organization.
So, in order to get reallyorganized, I feel like creating
albums, like create a B-rollalbum of your like.
We have our business.
Setup is a little bit different.
We have our personal brands andthen we have our brand together
.
But making sure that you haveit organized that way so that
(12:08):
when you go to open Instagram oreven you go to open TikTok, you
know where your stuff is.
I really have to finishorganizing because I'm like
scrolling.
But it also, luckily, iphone isso organized by date too yeah,
so that's helpful.
But then also uploading some ofit into Canva.
I do a lot of my editing videoright in Instagram or CapCut.
(12:33):
If I need something more likeextensive, but you can upload
the pictures Like I will take alot of the screenshots from the
videos and then upload them toCanva so that I can create yeah,
I can create carousels in Canvavery easily or just do it
straight on my phone forInstagram.
And then what we really realizedis like there was no way that
(12:55):
we were going to edit all ofthat together, because that's
like when a photographer takessix hours of content, it takes
months for them to, it takes solong to edit.
And we really I really realizedwhy.
Obviously, so I know what.
I'm able to look at the content, see everything that we
captured, and then when I go andsit down to make a reel or know
(13:16):
that I need to like access apicture, I can know what part of
our photo shoot and then bringthat stuff over to wherever I'm
editing it.
Speaker 2 (13:23):
Well, and I think it was also interesting because we
were working on getting as muchcontent as we could for the
Instagram social media promotion, but then also redoing our
website, and so I kept tellingmake sure to get some horizontal
right, Because just thinkingabout the formatting of having
space for B-roll.
I was then saying, hey, thislooks like a great outfit or
(13:46):
combination.
Can we also get one horizontal,so that we could maybe have one
for a hero image on the website?
So that was fun just to seegoing through and, oh, this
could be used for, this could beused for that and sorting them
after.
It's still exciting.
I still log in to the littlefolders I've set up and I'm like
, oh, I feel more inspired.
You know, there's only so manytimes you can just take a selfie
(14:07):
of yourself in the same settingand feel like it's exciting.
Speaker 1 (14:11):
Yeah, yeah, especially where we're not
together, like it's fun to beable to be, like, oh yeah, like
we have this and you tap intothat energy of us being together
, which is great.
Speaker 2 (14:20):
Yeah, so this is really hopefully an
inspirational, kind of likeaspirational episode for you to
think about.
Do you want to find a way toset yourself up?
I often think about batchingcontent as just taking care of
future Chelsea or future Meg,that it's really creating a
system that's repeatable, likeMeg was saying, and so some
(14:41):
homework.
If you want to even just dipyour toe into batching content
in any of the ways that we'vetalked about would be to pick a
day this month to capture yourown batched content.
So that could be DIY, going outwith a tripod, somewhere with
good lighting, it could behaving a professional, it could
be recruiting a friend, apartner, maybe in advance.
(15:02):
You take that time to make aPinterest board or a shot list,
just so that you can stayfocused and avoid that decision
fatigue in the moment and belike, okay, we got this, we got
this, and then choose oneorganization system for your
content.
Are you trying to organize analbum on your phone so that
you'll be more easily able tojust upload right from there?
Are you trying to loadeverything into Canva?
(15:23):
Set up folders in Google Drive,just finding like one way so
that you know where you can gowhen you need that visual
content and give it a shot.
We would love to hear how itgoes.
If you play around with this,make sure to come over to
Intuitive Marketing Collectiveon Instagram and let us know how
it goes.
It will be very helpful if youdo it, I promise.
Speaker 1 (15:46):
So we hope that you found this episode of the
Intuitive Marketing Podcast asinspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos we
know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we'll be talking
about the pressure so many of usput on ourselves to look and be
(16:06):
a certain way in the spiritualand intuitive space and how we
can overcome that, together withauthenticity.
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