April 22, 2025 • 23 mins
We examine whether social media is truly essential for business growth and explore alternative marketing approaches that feel more aligned with your values while still effectively growing your business.
• Marketing channels should align with both your natural energy and strategic business needs
• Consider combining one "scroll" platform with one "search" platform rather than trying to be everywhere
• Email marketing remains non-negotiable - it's an asset you own and control
• Content repurposing maximizes efficiency across platforms without requiring constant new ideas
• Success metrics extend beyond platform analytics to include opportunities like speaking engagements and collaborations
• The discomfort of being a novice on a new platform is temporary and worth pushing through
Journal questions to explore: What marketing channel feels most aligned with your natural energy? Where have you felt the most flow in the past when generating leads? Choose one traffic strategy to focus on for the next 30 days and observe how it feels energetically and strategically.
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you really need to be on social media to grow your
business, or is there a betterway that actually feels good to
you?
Speaker 2 (00:07):
What if you could ditch the overwhelm and stop
chasing the algorithms and stillconsistently attract clients?
We are here to vulnerably talkabout this topic and share some
new iterations of trafficsources we're exploring and what
we're learning, in case it canhelp you too.
Speaker 1 (00:22):
Hey there friends.
Speaker 2 (00:23):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg.
Speaker 1 (00:31):
And this is Chelsea, your new biz besties.
Speaker 2 (00:35):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:44):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or even sevenfigure business in a way that
(01:06):
won't make you cringe.
Speaker 2 (01:08):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
So part of this conversationcame up because recently I got a
question into my email inboxfrom a client who I just adore
and it was basically sayingChelsea, give me your gut
(01:28):
instinct.
Would it be absolute suicidefor my business to like
completely ghost social media?
And this is.
This client is based out ofMaine and she runs an in-person,
basically outdoor, school, likean unschooled situation.
She's a former therapist andshe also has online stuff like
an online membership for moms areally cool course.
(01:50):
We're working on some onlinefunnels and she wants to have
van life eventually with herkiddos and her husband and live
that nomad, just gypsy style.
I can just picture her.
And so for her she's like Ican't like qualitatively or
quantitatively track the benefitto my business of all the
effort I put into social mediaand like she knows that there
(02:11):
are so many people say you needso many touches and so, yes, is
social media one of the touchesand maybe someone joins her mom
hive or comes and signs up theirkiddo because they are like
reminded by social media, maybe.
Or comes and signs up theirkiddo because they are like
reminded by social media, maybe.
But for her and I think that alot of people are feeling this
(02:33):
for different reasons.
For her, she's almost likebeing on meta feels contrary to
her values and what she sharesin her business, right?
So she specifically has a wholecourse around helping teens and
tweens navigate social mediaand online pressure and like how
to be grounded and how to bepresent.
And so she's like how, what am Imodeling to my almost tweens of
(02:54):
me being on my phone every dayto create social media for my
business?
And, of course, you canpre-batch and schedule and do
all the things, but I think thatthere's a lot of people having
this internal conflict I'mputting time and energy in.
Is this the best use of mymarketing energy?
And or I don't want toparticipate in this big matrix
(03:14):
of all these people who ownthese social media platforms and
not owning your list, right, ifyour account?
We've.
You and I have both had friendsand clients in the past year
who've had Facebook accountscompletely shut down and you
can't do anything about it.
So I feel like thisconversation has also really
brought up for me, like, how doI want to handle answering this
(03:35):
question?
We own a marketing agency thatalso has content packages like
we still think it's a good idea.
Right.
But then how do we want tohandle it?
You and I looking at, how arewe diversifying our traffic,
like how are we getting in frontof more people?
And I know you and I have hadconversations like businesses
(03:56):
have been marketing for decadesRight, without social media,
correct.
And so how do you, if there'sno one size fits all, is it a
death knell to your business tonot be on social media?
It's such a nuanced answer Ifeel like and it really you can
(04:26):
really look at.
Speaker 1 (04:26):
you have to look at your business how, where are
most of your clients coming from, things like that and then
decide whether or not it'ssomething that fits within your
marketing ecosystem.
But there's many differenttraffic sources that you can
kind of explore and see whatfeels good to you.
I was talking to somebody onone of our content calls this
week and I was telling themabout Substack, because they
(04:48):
really like writing long formcontent, they like writing for
Facebook, but they don't likemaking videos.
So you know, do you likewriting old school blogs?
They're not really old school,but if that's what feels really
good and aligned to you and youdon't feel like I hate hearing
so many people say I have thepressure of social media like
they just feel like it's likethis have to on on their
(05:11):
shoulders.
We've been going back and forthbetween where you're focusing
and where I'm focusing, andyou're learning more about SEO
and YouTube and I'm learningmore about TikTok and Pinterest,
and just deciding what feelsgood to us and what feels like
available during this season tobe able to also learn and get
under our belt.
And then the other thing is,too is like what we've said
(05:34):
before, but people have.
You could knock on doors if youwant.
Speaker 2 (05:37):
That could be your marketing right.
Speaker 1 (05:38):
You could go around to every business in your town,
you could join networking groupsand you can do collaborations.
You could just do a wholepodcast speaking tour.
There are so many differentways to market that don't have
to do with social media.
But what I like to remindpeople is pick one or two of
(06:01):
them and get at it for a while,like actually try it.
And not everyone is going tofeel comfortable, and that
doesn't mean that, like youshouldn't do it necessarily.
But if you are like the clientChelsea was talking about and
really feels like against yourlike moral code or really feel
like, then you do not have to doit.
Right, we can.
We can talk through, we canbrainstorm with you in a way
(06:24):
that leads you to something thatactually feels like you can put
some creative energy into itand it feels good and aligned
for you.
And then, ultimately, I thinkthat in this day and age, like
people will say, do I have to beon social media?
No, but I do think you have tohave some kind of email
marketing.
That is, you know that is a way, unless you're like writing
(06:45):
letters to people, having owningpeople's email emails, like
getting them from social mediaor getting them from if you're
doing in-person expos orsomething like that.
And getting their email is away that you can stay in touch
with them and you can do it atyour own pace and it doesn't
have to be a heavy, heavy lift,but it is a way to protect your
(07:06):
business.
Not having an email list, I dothink, is pretty detrimental to
business at this point.
Speaker 2 (07:12):
Yeah, I agree.
And just how quickly you can seejust an account disappear and
then you're like if your onlymethod of staying in touch was
Instagram and your Instagramgets shut down and you can't be
in touch with those people.
You are effed.
But if you can just go to youremail list where you think at
least a large portion of thosepeople have opted into something
(07:33):
over the years and be like, hey, this is what happened you can
continue the conversation aboutjust putting too much energy
into it and not knowing ifthere's going to be a return on
investment is to choose one truesocial media platform and one
(07:54):
evergreen or searchable socialmedia.
To say I'm going to try Facebookand blogging on my website or
I'm going to master Instagramand YouTube, finding something
where, like YouTube being moresearchable, that someone could
go to YouTube and search.
How do I manage the pickyeating of my toddler?
I'm thinking about one of ourmembers, misa, and if they see
(08:17):
your video and they're like, ohmy gosh, they found you because
you're creating specific content, whereas if someone is just
scrolling on Instagram and seessomething where you're sharing a
reel, right, right.
So if you can limit yourself tosaying I'm going to learn one
scroll social media and onesearch content piece, I think
(08:38):
that's a really good goal tohave.
Of course you can do all therepurposing and stuff, but even
just to say okay, I feeloverwhelmed with thinking I need
to be on every platform.
But let me just come here and Ithink one of the hardest pieces
on this is the FOMO.
Well, I see so-and-so, crushingit on TikTok and I see
so-and-so is to like see peers,see colleagues and have that,
(09:03):
just that FOMO or thatcomparisonitis.
But it's so important to honorwhat feels good, that also feels
strategic.
If it feels good to you tocreate content on Substack and
you take a little bit of time toactually understand the
strategy of Substack culture andhow to drive conversions from
that, then that kind of fillsboth buckets for me.
(09:26):
If it feels good and youunderstand the strategy, so
you're not just like throwingspaghetti on the wall,
understanding the platform andthen understanding the
importance of your own rhythms.
You know like I'm definitely ina season where if I can batch
and schedule things, it justfits better for me.
I'm exploring YouTube and I'mlike mapping out topics so I can
(09:49):
sit down and record two orthree at a time.
And then I'm editing them andI'm like mapping out topics so I
can sit down and record two orthree at a time and then I'm
editing them and just likecreating a whole workflow system
, whereas in past seasons I haveleaned much more heavily into
just Instagram and Facebook,when just popping on in the
middle of the day felt OK forwhat was going on in my life
maybe pre-kiddo, and I couldbring really good energy to that
(10:10):
.
I can bring really good energyto.
Okay, I've cleared my space,I've cleared my energy, I have
my scripts, I can do my YouTubeand you don't want to just like
ping pong between things tooquickly and then abandon because
you're not going to getmomentum.
But I do think that, honoringthe season that you're in, for
health, for parenting, forlaunching, if you're, I would
(10:34):
say there's some things that youhear.
Oh, those are long games, likeI've heard so many people say,
seo is great, but it's a longgame.
Like you don't really seeresults for three to six months
of traffic coming in, or YouTubeis a long game.
You got to train the algorithmand I think I've put off both of
those things because I've heardlong game.
But you know what else is thelong game?
My business.
Speaker 1 (10:55):
Yeah, exactly.
Speaker 2 (10:56):
Like.
I'm not desiring for this to beclosed in three months, and so
I think, especially for a lot ofwomen that we work with, it's
almost like the slow and steadycan be so beneficial.
And if something is working foryou right now, don't abandon it
.
Instagram is where most of yourclients come in right now,
unless you have that ethicalmoral code or some specific
(11:19):
reason why you just can't bringyourself to do it anymore.
Keep doing what's working.
Speaker 1 (11:23):
Right.
Speaker 2 (11:23):
Is there one other thing you want to layer in?
And then how can you?
Speaker 1 (11:27):
repurpose that content.
So if Instagram is working, sothat is where I feel really
comfortable.
I know the platform really well, so I understand how I'm going
to create content weekly.
That's how I look at my contentcreation system.
How I'm going to create contentweekly, that's how I look at my
content creation system.
And when I'm doing that I'm notas naturally inclined to go to
TikTok, but I know that's whereI want to push my boundaries
(11:47):
around, where I'm showing up.
So then how can I repurposewhatever I'm doing on Instagram
and not necessarily just postthe video on like?
How can I repurpose it withintention?
Or how can you write an email toyour list weekly and pull three
different topics from thatemail that then can be
repurposed into a post forInstagram or Facebook, and then
(12:12):
from that Facebook or Instagrampost, how can you then turn that
into 10 threads?
So it's really what happens.
I think that feels overwhelmingis people think that they have
to have constant new ideas foreach platform, and what you
really what would be the easiestand make the most sense in
sales wise too, is to distillyour conversations and your
(12:35):
content down to four or fivepillars and keep repeating them.
Your content down to four orfive pillars and keep repeating
them.
Yeah, so you could show up inmore places and not feel like
you have to be learning as manydifferent platforms, but it's
very easy to do email to YouTube, to Instagram, all with one
topic and not take 20 hours ofyour week.
Speaker 2 (12:56):
And just seeing what you've been doing.
If, let's say, you create forInstagram and so maybe you
create a carousel, you've beendoing really beautiful and
thought-provoking carousel posts, and so you could take that
same content and then open upTikTok and maybe you don't do it
as a script but talk throughthe same topic and then I've
also seen that you will thentake the copy from the actual
(13:18):
carousels, like the slides, andbring it over to Facebook as a
longer caption.
Yeah, because that's more likeculturally available in the.
Facebook culture, if you will.
So you literally can just spenda little bit more time with the
one thing you created andsplinter it off, exactly.
Speaker 1 (13:35):
And this is where AI does come in very helpful.
Exactly, and this is where AIdoes come in very helpful,
because if you think of a scriptfor TikTok you're like, oh,
that would feel so not authentic.
But I often take something likea carousel and put it in to my
already programmed thread onChatGPT and say, make me a
script for TikTok and it willjust break it down into more
(13:58):
bite-sized sentences.
And it will just break it downinto more bite-sized sentences.
So I'll keep my computer openby where I film and just use
that to be more succinct in mymessage.
And it doesn't sound scripted.
It sounds like something that Iwould actually say, but it
keeps me on track for not beinga 10-minute video.
So that's another way that youcan make it easier to show up.
(14:22):
Just take some written contentand ask it to make it into a
video script so that you canshow up in one more place.
Speaker 2 (14:26):
Yeah, I love that, and I think one of the if I'm
honest, one of the mindset fucksfor me is that I don't like
being a newbie.
I am a line one in human design, I like to be an expert at
things, I like to dig deep andthen be leading from example,
and so being a newbie atsomething makes me uncomfortable
(14:47):
, and I think it makes a lot ofour audience uncomfortable, Like
people can visibly see.
Right now I have a YouTubevideo that I actually spent time
editing and I'm like I think itactually came out well.
I think the one view on it isme and I don't know if it needs
a different thumbnail ordifferent title, and maybe I'll
go in and tinker today, but itmakes me cringe to be like.
I own a marketing agency and ifsomeone is looking at my
(15:10):
channel, they're going to see Ihave a video with one view.
They probably know it's me, buteverybody starts somewhere and
I have some videos that have 800views and for some one,
Everybody starts somewhere, andI have some videos that have 800
views and for some one it'sthat particular video was the
first time that I've dropped avideo into my channel.
That is for something I'm anaffiliate of.
Oh, I'm like maybe I need tobring more storytelling to that.
(15:37):
I do think it's like a goodlike introduction to why someone
might want the thing I'm anaffiliate of.
But you know that mindsetaround being a newbie at
something if you're comfortablewith Facebook.
But you know you want to trySubstack, or you know you want
to try SEO and just something toshare.
I don't know if you know this,Meg, but for three years my
husband was a door knocker, Likehe was a door to door
salesperson.
Everybody hates them, rightLike you go into the Facebook
group in a neighborhood andthey're like there's a door
(15:59):
knocker, close your door.
But and I always used to thinkabout this that business was
thriving even though X percentof people hate the door knockers
.
Some people are like, oh, thisis super convenient.
I've been wanting natural pestcontrol.
Cool, Come on in and chat.
Like everything can work.
It's just the dedication andthe commitment and the
consistency.
(16:19):
And that's where it's reallyhard, when it's social media as
opposed to door knocking,because it's so public.
Speaker 1 (16:26):
It's so visible.
Speaker 2 (16:26):
People can see that you've only had five views on
your reel and it's embarrassing.
Why is it embarrassing, I don'tknow.
Speaker 1 (16:32):
Well, I think that's where I try to model on social
media too, that, like I've beencreating a little bit more
lifestyle content, yeah, andthat's uncomfortable, but it's
going to be uncomfortable untilit's not right, like I don't
think there's too many peoplethat just show up and are like,
oh, this feels really good andI'm really great at it, and then
so I think, surround yourselfwith people who are trying,
(16:56):
because if you can do that, youcan feel more comfortable in
your like trying to and in yourputting your youtube videos out,
putting out stuff that doesn'tfeel like it comes super
naturally to you, because wehave.
I try to look at social mediaas an opportunity, and it's this
free opportunity to get infront of people that might be
(17:17):
really really aligned with whatyou have to offer and really be
able to uplift your mission inthis world, and I think it's
like worth the shot to lookcringy to get in front of the
right people.
Speaker 2 (17:30):
I agree and you really lead by example with that
and it's really inspiring.
And you also never know, likemaybe there's maybe five people
will see this YouTube video thatI did.
It's it's on how, like the fivebusiness benefits to writing
your own book and then theaffiliate is where, affiliates
of a program called theSelf-Publishing Center.
That's an amazing course abouthow to write, publish and launch
(17:53):
your book as a self-publishedauthor.
If you don't want to go payBalboa Press and big companies
big money, and if out of thefive, one person like actually
jumps into that and then is ableto bring their book out to the
world and it helps people like Ialways try so much of this as
ego, like dropping out of theego and into your heart of what
(18:14):
is your mission, what is yourpurpose?
My purpose is to help people'sripple effects of their big work
be bigger and fall on the rightpeople they're meant to help
and in order to do that, I needto be cringy a little bit
sometimes and that's okay.
Well, and it's just then in theripple effect.
They need to be cringy to findtheir people, whatever.
But really thinking through,like, where do you feel most in
(18:38):
flow?
Where and share and, you know,try something new and then to
(19:00):
stay consistent with it longenough to really see if it's
going to work for you.
It's been really cool for me tosee one client recently was
feeling so stuck on Instagram.
She owns she's the minister ofa embodied microdosing ministry
and so she does breath work andmicrodosing with psilocybin and
she was feeling so stuck onInstagram even though that had
(19:21):
been her bread and butter forlike a decade through different
iterations of her business.
And then she had been resistingTikTok and she was in my
membership, had been encouragingher to try TikTok and then she
finally did and she loves it andshe's getting so many new
people and collaborations andpodcast guesting and I think
(19:43):
that's something else toremember that if you are not
necessarily quote unquote,seeing trackable results from
social media, are you gettinginvited to speak?
Are you getting collaborationor referral opportunities
Because you're so clear andspeaking really well about what
you do on that platform andmaybe getting into bigger rooms
(20:03):
because of it?
Speaker 1 (20:04):
Because that's something you're here to.
That's what I try to remindpeople too is like you don't
always measure just on theanalytics that you see behind
Instagram or TikTok or,something Like when you're first
starting out and you're sharingabout your business on Facebook
and Instagram.
When you go to one of your kids'events or when you go to a
family party, how many peopleare saying like oh, tell me
about your business, I seeyou're sharing Like.
(20:25):
Measure it on the humaninteraction.
Then start measuring it on thepodcast.
There are different ways tomeasure success and I think it's
important to remember that,yeah, yeah.
So if you want some extrahomework to kind of dive in here
, I would love to just offer yousome journal questions.
So the first one is whatmarketing channel feels most
(20:45):
aligned with your natural energy?
Second question is where haveyou felt the most flow in the
past when generating leads Sucha good one to tap into Like when
it's been really working andfeeling really easy.
Where have you been spendingyour time?
How can you tap back into that?
And the third question ischoose one traffic strategy to
focus on for the next 30 daysand observe and note down how it
(21:08):
feels energetically andstrategically.
We would love to hear whatcomes up for you around these
questions.
And you can reach out to us onInstagram.
Speaker 2 (21:17):
And if you're stuck on the visibility, Meg's
visibility audits are amazing.
We just saw a testimonial orjust a shout out from one of our
members who hired Meg for avisibility audit and was like I
had no idea I would get so muchguidance.
Yeah.
Speaker 1 (21:33):
I love doing it and I love like really strategizing
on what feels good to youalready.
So let's make a plan for thereand have this feel easy.
Speaker 2 (21:42):
Yeah Well, we hope that you found this episode of
the Intuitive Marketing Podcastas inspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos.
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we'll be diving
(22:03):
into a topic that we've bothbeen very excited to explore
together.
It's the power of being willingto be misunderstood as a
business owner, now embracingthat can shoot you forward, and
how rejecting it or avoiding itcan become a problem.
So this will also I can'tbelieve it be the last episode
of this season.
We're doing 12 episode seasonsand then taking short breaks.
(22:26):
We'll be taking a short breakfor the summer and I think
ending on this topic is going tobe a really juicy and inspiring
.
So we'll see you on the nextepisode.
Do you really need to be on social media to grow your
business, or is there a betterway that actually feels good to
you?
Speaker 2 (00:07):
What if you could ditch the overwhelm and stop
chasing the algorithms and stillconsistently attract clients?
We are here to vulnerably talkabout this topic and share some
new iterations of trafficsources we're exploring and what
we're learning, in case it canhelp you too.
Speaker 1 (00:22):
Hey there friends.
Speaker 2 (00:23):
Welcome to the Intuitive Marketing Podcast,
where we ditch the bro marketingBS and bring you big sister
vibes instead.
I'm Meg.
Speaker 1 (00:31):
And this is Chelsea, your new biz besties.
Speaker 2 (00:35):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (00:44):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or even sevenfigure business in a way that
(01:06):
won't make you cringe.
Speaker 2 (01:08):
We're actually here to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started.
So part of this conversationcame up because recently I got a
question into my email inboxfrom a client who I just adore
and it was basically sayingChelsea, give me your gut
(01:28):
instinct.
Would it be absolute suicidefor my business to like
completely ghost social media?
And this is.
This client is based out ofMaine and she runs an in-person,
basically outdoor, school, likean unschooled situation.
She's a former therapist andshe also has online stuff like
an online membership for moms areally cool course.
(01:50):
We're working on some onlinefunnels and she wants to have
van life eventually with herkiddos and her husband and live
that nomad, just gypsy style.
I can just picture her.
And so for her she's like Ican't like qualitatively or
quantitatively track the benefitto my business of all the
effort I put into social mediaand like she knows that there
(02:11):
are so many people say you needso many touches and so, yes, is
social media one of the touchesand maybe someone joins her mom
hive or comes and signs up theirkiddo because they are like
reminded by social media, maybe.
Or comes and signs up theirkiddo because they are like
reminded by social media, maybe.
But for her and I think that alot of people are feeling this
(02:33):
for different reasons.
For her, she's almost likebeing on meta feels contrary to
her values and what she sharesin her business, right?
So she specifically has a wholecourse around helping teens and
tweens navigate social mediaand online pressure and like how
to be grounded and how to bepresent.
And so she's like how, what am Imodeling to my almost tweens of
(02:54):
me being on my phone every dayto create social media for my
business?
And, of course, you canpre-batch and schedule and do
all the things, but I think thatthere's a lot of people having
this internal conflict I'mputting time and energy in.
Is this the best use of mymarketing energy?
And or I don't want toparticipate in this big matrix
(03:14):
of all these people who ownthese social media platforms and
not owning your list, right, ifyour account?
We've.
You and I have both had friendsand clients in the past year
who've had Facebook accountscompletely shut down and you
can't do anything about it.
So I feel like thisconversation has also really
brought up for me, like, how doI want to handle answering this
(03:35):
question?
We own a marketing agency thatalso has content packages like
we still think it's a good idea.
Right.
But then how do we want tohandle it?
You and I looking at, how arewe diversifying our traffic,
like how are we getting in frontof more people?
And I know you and I have hadconversations like businesses
(03:56):
have been marketing for decadesRight, without social media,
correct.
And so how do you, if there'sno one size fits all, is it a
death knell to your business tonot be on social media?
It's such a nuanced answer Ifeel like and it really you can
(04:26):
really look at.
Speaker 1 (04:26):
you have to look at your business how, where are
most of your clients coming from, things like that and then
decide whether or not it'ssomething that fits within your
marketing ecosystem.
But there's many differenttraffic sources that you can
kind of explore and see whatfeels good to you.
I was talking to somebody onone of our content calls this
week and I was telling themabout Substack, because they
(04:48):
really like writing long formcontent, they like writing for
Facebook, but they don't likemaking videos.
So you know, do you likewriting old school blogs?
They're not really old school,but if that's what feels really
good and aligned to you and youdon't feel like I hate hearing
so many people say I have thepressure of social media like
they just feel like it's likethis have to on on their
(05:11):
shoulders.
We've been going back and forthbetween where you're focusing
and where I'm focusing, andyou're learning more about SEO
and YouTube and I'm learningmore about TikTok and Pinterest,
and just deciding what feelsgood to us and what feels like
available during this season tobe able to also learn and get
under our belt.
And then the other thing is,too is like what we've said
(05:34):
before, but people have.
You could knock on doors if youwant.
Speaker 2 (05:37):
That could be your marketing right.
Speaker 1 (05:38):
You could go around to every business in your town,
you could join networking groupsand you can do collaborations.
You could just do a wholepodcast speaking tour.
There are so many differentways to market that don't have
to do with social media.
But what I like to remindpeople is pick one or two of
(06:01):
them and get at it for a while,like actually try it.
And not everyone is going tofeel comfortable, and that
doesn't mean that, like youshouldn't do it necessarily.
But if you are like the clientChelsea was talking about and
really feels like against yourlike moral code or really feel
like, then you do not have to doit.
Right, we can.
We can talk through, we canbrainstorm with you in a way
(06:24):
that leads you to something thatactually feels like you can put
some creative energy into itand it feels good and aligned
for you.
And then, ultimately, I thinkthat in this day and age, like
people will say, do I have to beon social media?
No, but I do think you have tohave some kind of email
marketing.
That is, you know that is a way, unless you're like writing
(06:45):
letters to people, having owningpeople's email emails, like
getting them from social mediaor getting them from if you're
doing in-person expos orsomething like that.
And getting their email is away that you can stay in touch
with them and you can do it atyour own pace and it doesn't
have to be a heavy, heavy lift,but it is a way to protect your
(07:06):
business.
Not having an email list, I dothink, is pretty detrimental to
business at this point.
Speaker 2 (07:12):
Yeah, I agree.
And just how quickly you can seejust an account disappear and
then you're like if your onlymethod of staying in touch was
Instagram and your Instagramgets shut down and you can't be
in touch with those people.
You are effed.
But if you can just go to youremail list where you think at
least a large portion of thosepeople have opted into something
(07:33):
over the years and be like, hey, this is what happened you can
continue the conversation aboutjust putting too much energy
into it and not knowing ifthere's going to be a return on
investment is to choose one truesocial media platform and one
(07:54):
evergreen or searchable socialmedia.
To say I'm going to try Facebookand blogging on my website or
I'm going to master Instagramand YouTube, finding something
where, like YouTube being moresearchable, that someone could
go to YouTube and search.
How do I manage the pickyeating of my toddler?
I'm thinking about one of ourmembers, misa, and if they see
(08:17):
your video and they're like, ohmy gosh, they found you because
you're creating specific content, whereas if someone is just
scrolling on Instagram and seessomething where you're sharing a
reel, right, right.
So if you can limit yourself tosaying I'm going to learn one
scroll social media and onesearch content piece, I think
(08:38):
that's a really good goal tohave.
Of course you can do all therepurposing and stuff, but even
just to say okay, I feeloverwhelmed with thinking I need
to be on every platform.
But let me just come here and Ithink one of the hardest pieces
on this is the FOMO.
Well, I see so-and-so, crushingit on TikTok and I see
so-and-so is to like see peers,see colleagues and have that,
(09:03):
just that FOMO or thatcomparisonitis.
But it's so important to honorwhat feels good, that also feels
strategic.
If it feels good to you tocreate content on Substack and
you take a little bit of time toactually understand the
strategy of Substack culture andhow to drive conversions from
that, then that kind of fillsboth buckets for me.
(09:26):
If it feels good and youunderstand the strategy, so
you're not just like throwingspaghetti on the wall,
understanding the platform andthen understanding the
importance of your own rhythms.
You know like I'm definitely ina season where if I can batch
and schedule things, it justfits better for me.
I'm exploring YouTube and I'mlike mapping out topics so I can
(09:49):
sit down and record two orthree at a time.
And then I'm editing them andI'm like mapping out topics so I
can sit down and record two orthree at a time and then I'm
editing them and just likecreating a whole workflow system
, whereas in past seasons I haveleaned much more heavily into
just Instagram and Facebook,when just popping on in the
middle of the day felt OK forwhat was going on in my life
maybe pre-kiddo, and I couldbring really good energy to that
(10:10):
.
I can bring really good energyto.
Okay, I've cleared my space,I've cleared my energy, I have
my scripts, I can do my YouTubeand you don't want to just like
ping pong between things tooquickly and then abandon because
you're not going to getmomentum.
But I do think that, honoringthe season that you're in, for
health, for parenting, forlaunching, if you're, I would
(10:34):
say there's some things that youhear.
Oh, those are long games, likeI've heard so many people say,
seo is great, but it's a longgame.
Like you don't really seeresults for three to six months
of traffic coming in, or YouTubeis a long game.
You got to train the algorithmand I think I've put off both of
those things because I've heardlong game.
But you know what else is thelong game?
My business.
Speaker 1 (10:55):
Yeah, exactly.
Speaker 2 (10:56):
Like.
I'm not desiring for this to beclosed in three months, and so
I think, especially for a lot ofwomen that we work with, it's
almost like the slow and steadycan be so beneficial.
And if something is working foryou right now, don't abandon it
.
Instagram is where most of yourclients come in right now,
unless you have that ethicalmoral code or some specific
(11:19):
reason why you just can't bringyourself to do it anymore.
Keep doing what's working.
Speaker 1 (11:23):
Right.
Speaker 2 (11:23):
Is there one other thing you want to layer in?
And then how can you?
Speaker 1 (11:27):
repurpose that content.
So if Instagram is working, sothat is where I feel really
comfortable.
I know the platform really well, so I understand how I'm going
to create content weekly.
That's how I look at my contentcreation system.
How I'm going to create contentweekly, that's how I look at my
content creation system.
And when I'm doing that I'm notas naturally inclined to go to
TikTok, but I know that's whereI want to push my boundaries
(11:47):
around, where I'm showing up.
So then how can I repurposewhatever I'm doing on Instagram
and not necessarily just postthe video on like?
How can I repurpose it withintention?
Or how can you write an email toyour list weekly and pull three
different topics from thatemail that then can be
repurposed into a post forInstagram or Facebook, and then
(12:12):
from that Facebook or Instagrampost, how can you then turn that
into 10 threads?
So it's really what happens.
I think that feels overwhelmingis people think that they have
to have constant new ideas foreach platform, and what you
really what would be the easiestand make the most sense in
sales wise too, is to distillyour conversations and your
(12:35):
content down to four or fivepillars and keep repeating them.
Your content down to four orfive pillars and keep repeating
them.
Yeah, so you could show up inmore places and not feel like
you have to be learning as manydifferent platforms, but it's
very easy to do email to YouTube, to Instagram, all with one
topic and not take 20 hours ofyour week.
Speaker 2 (12:56):
And just seeing what you've been doing.
If, let's say, you create forInstagram and so maybe you
create a carousel, you've beendoing really beautiful and
thought-provoking carousel posts, and so you could take that
same content and then open upTikTok and maybe you don't do it
as a script but talk throughthe same topic and then I've
also seen that you will thentake the copy from the actual
(13:18):
carousels, like the slides, andbring it over to Facebook as a
longer caption.
Yeah, because that's more likeculturally available in the.
Facebook culture, if you will.
So you literally can just spenda little bit more time with the
one thing you created andsplinter it off, exactly.
Speaker 1 (13:35):
And this is where AI does come in very helpful.
Exactly, and this is where AIdoes come in very helpful,
because if you think of a scriptfor TikTok you're like, oh,
that would feel so not authentic.
But I often take something likea carousel and put it in to my
already programmed thread onChatGPT and say, make me a
script for TikTok and it willjust break it down into more
(13:58):
bite-sized sentences.
And it will just break it downinto more bite-sized sentences.
So I'll keep my computer openby where I film and just use
that to be more succinct in mymessage.
And it doesn't sound scripted.
It sounds like something that Iwould actually say, but it
keeps me on track for not beinga 10-minute video.
So that's another way that youcan make it easier to show up.
(14:22):
Just take some written contentand ask it to make it into a
video script so that you canshow up in one more place.
Speaker 2 (14:26):
Yeah, I love that, and I think one of the if I'm
honest, one of the mindset fucksfor me is that I don't like
being a newbie.
I am a line one in human design, I like to be an expert at
things, I like to dig deep andthen be leading from example,
and so being a newbie atsomething makes me uncomfortable
(14:47):
, and I think it makes a lot ofour audience uncomfortable, Like
people can visibly see.
Right now I have a YouTubevideo that I actually spent time
editing and I'm like I think itactually came out well.
I think the one view on it isme and I don't know if it needs
a different thumbnail ordifferent title, and maybe I'll
go in and tinker today, but itmakes me cringe to be like.
I own a marketing agency and ifsomeone is looking at my
(15:10):
channel, they're going to see Ihave a video with one view.
They probably know it's me, buteverybody starts somewhere and
I have some videos that have 800views and for some one,
Everybody starts somewhere, andI have some videos that have 800
views and for some one it'sthat particular video was the
first time that I've dropped avideo into my channel.
That is for something I'm anaffiliate of.
Oh, I'm like maybe I need tobring more storytelling to that.
(15:37):
I do think it's like a goodlike introduction to why someone
might want the thing I'm anaffiliate of.
But you know that mindsetaround being a newbie at
something if you're comfortablewith Facebook.
But you know you want to trySubstack, or you know you want
to try SEO and just something toshare.
I don't know if you know this,Meg, but for three years my
husband was a door knocker, Likehe was a door to door
salesperson.
Everybody hates them, rightLike you go into the Facebook
group in a neighborhood andthey're like there's a door
(15:59):
knocker, close your door.
But and I always used to thinkabout this that business was
thriving even though X percentof people hate the door knockers
.
Some people are like, oh, thisis super convenient.
I've been wanting natural pestcontrol.
Cool, Come on in and chat.
Like everything can work.
It's just the dedication andthe commitment and the
consistency.
(16:19):
And that's where it's reallyhard, when it's social media as
opposed to door knocking,because it's so public.
Speaker 1 (16:26):
It's so visible.
Speaker 2 (16:26):
People can see that you've only had five views on
your reel and it's embarrassing.
Why is it embarrassing, I don'tknow.
Speaker 1 (16:32):
Well, I think that's where I try to model on social
media too, that, like I've beencreating a little bit more
lifestyle content, yeah, andthat's uncomfortable, but it's
going to be uncomfortable untilit's not right, like I don't
think there's too many peoplethat just show up and are like,
oh, this feels really good andI'm really great at it, and then
so I think, surround yourselfwith people who are trying,
(16:56):
because if you can do that, youcan feel more comfortable in
your like trying to and in yourputting your youtube videos out,
putting out stuff that doesn'tfeel like it comes super
naturally to you, because wehave.
I try to look at social mediaas an opportunity, and it's this
free opportunity to get infront of people that might be
(17:17):
really really aligned with whatyou have to offer and really be
able to uplift your mission inthis world, and I think it's
like worth the shot to lookcringy to get in front of the
right people.
Speaker 2 (17:30):
I agree and you really lead by example with that
and it's really inspiring.
And you also never know, likemaybe there's maybe five people
will see this YouTube video thatI did.
It's it's on how, like the fivebusiness benefits to writing
your own book and then theaffiliate is where, affiliates
of a program called theSelf-Publishing Center.
That's an amazing course abouthow to write, publish and launch
(17:53):
your book as a self-publishedauthor.
If you don't want to go payBalboa Press and big companies
big money, and if out of thefive, one person like actually
jumps into that and then is ableto bring their book out to the
world and it helps people like Ialways try so much of this as
ego, like dropping out of theego and into your heart of what
(18:14):
is your mission, what is yourpurpose?
My purpose is to help people'sripple effects of their big work
be bigger and fall on the rightpeople they're meant to help
and in order to do that, I needto be cringy a little bit
sometimes and that's okay.
Well, and it's just then in theripple effect.
They need to be cringy to findtheir people, whatever.
But really thinking through,like, where do you feel most in
(18:38):
flow?
Where and share and, you know,try something new and then to
(19:00):
stay consistent with it longenough to really see if it's
going to work for you.
It's been really cool for me tosee one client recently was
feeling so stuck on Instagram.
She owns she's the minister ofa embodied microdosing ministry
and so she does breath work andmicrodosing with psilocybin and
she was feeling so stuck onInstagram even though that had
(19:21):
been her bread and butter forlike a decade through different
iterations of her business.
And then she had been resistingTikTok and she was in my
membership, had been encouragingher to try TikTok and then she
finally did and she loves it andshe's getting so many new
people and collaborations andpodcast guesting and I think
(19:43):
that's something else toremember that if you are not
necessarily quote unquote,seeing trackable results from
social media, are you gettinginvited to speak?
Are you getting collaborationor referral opportunities
Because you're so clear andspeaking really well about what
you do on that platform andmaybe getting into bigger rooms
(20:03):
because of it?
Speaker 1 (20:04):
Because that's something you're here to.
That's what I try to remindpeople too is like you don't
always measure just on theanalytics that you see behind
Instagram or TikTok or,something Like when you're first
starting out and you're sharingabout your business on Facebook
and Instagram.
When you go to one of your kids'events or when you go to a
family party, how many peopleare saying like oh, tell me
about your business, I seeyou're sharing Like.
(20:25):
Measure it on the humaninteraction.
Then start measuring it on thepodcast.
There are different ways tomeasure success and I think it's
important to remember that,yeah, yeah.
So if you want some extrahomework to kind of dive in here
, I would love to just offer yousome journal questions.
So the first one is whatmarketing channel feels most
(20:45):
aligned with your natural energy?
Second question is where haveyou felt the most flow in the
past when generating leads Sucha good one to tap into Like when
it's been really working andfeeling really easy.
Where have you been spendingyour time?
How can you tap back into that?
And the third question ischoose one traffic strategy to
focus on for the next 30 daysand observe and note down how it
(21:08):
feels energetically andstrategically.
We would love to hear whatcomes up for you around these
questions.
And you can reach out to us onInstagram.
Speaker 2 (21:17):
And if you're stuck on the visibility, Meg's
visibility audits are amazing.
We just saw a testimonial orjust a shout out from one of our
members who hired Meg for avisibility audit and was like I
had no idea I would get so muchguidance.
Yeah.
Speaker 1 (21:33):
I love doing it and I love like really strategizing
on what feels good to youalready.
So let's make a plan for thereand have this feel easy.
Speaker 2 (21:42):
Yeah Well, we hope that you found this episode of
the Intuitive Marketing Podcastas inspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos.
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets.
We hope you tune into the nextepisode, where we'll be diving
(22:03):
into a topic that we've bothbeen very excited to explore
together.
It's the power of being willingto be misunderstood as a
business owner, now embracingthat can shoot you forward, and
how rejecting it or avoiding itcan become a problem.
So this will also I can'tbelieve it be the last episode
of this season.
We're doing 12 episode seasonsand then taking short breaks.
(22:26):
We'll be taking a short breakfor the summer and I think
ending on this topic is going tobe a really juicy and inspiring
.
So we'll see you on the nextepisode.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!