October 22, 2024 • 34 mins
What if your marketing efforts could consistently generate genuine demand for your offers and services? Our latest episode promises just that by unveiling an intuitive marketing framework designed to bring clarity and purpose to your strategies. We open up about our own experiences of feeling disconnected from our audience and the game-changing realization that came from following this framework step by step. Skip a step, and you’re bound to feel stuck—stick with us, and we’ll guide you to sustainable growth and authentic audience engagement.
Explore the art of building a magnetic personal brand with us. We dive deep into the importance of clarity and embodiment in your offerings. Whether you're an intuitive energy healer or a fitness instructor, we'll show you how even mundane daily routines can add layers of authenticity and value to your brand. We also touch on the concept of magnetism, a crucial step in our framework that helps you draw in and engage your audience. Real-world examples illustrate how embodying your brand principles can unlock new opportunities and bring your entrepreneurial journey to the next level.
Consistency is key—and we’re here to help you master it. Learn how to create compelling, tailored content for different types of buyers, from emotional to facts-and-figures driven. We address common mindset challenges that might be holding you back and emphasize the power of repetition to maintain visibility. Plus, don’t miss Meg's upcoming solo episode, where she'll guide you through mastering a content calendar to streamline your strategy and ensure maximum visibility. Grab your notebook and get ready to bring the magic back into your marketing efforts!
Ready for Support from Meg & Chelsea?
👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.
👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit
👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com
👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective
Want to connect more with the hosts?
Follow Meg on Instagram @megoneill10
Follow Chelsea on Instagram @intuitivebusinessmentor...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Are you tired of shouting into the void and
feeling like you're spinningyour wheels, putting energy and
work into marketing yourbusiness, maybe without the ROI
or conversions that you wouldexpect?
Speaker 2 (00:14):
If you feel like you're doing all of the things
you're supposed to but notseeing conversion, we are going
to activate and uplevel yourcapacity for truly creating
demand for your offers andservices.
On today's episode In fact,today, we are so excited to, for
the first time ever, unveil theintuitive marketing framework
that we use to grow our ownbusinesses and our clients, to
(00:36):
make sure that you are notskipping steps before you try to
move on and really get intosomething that you might not be
ready for.
Before we understood thisframework, we felt like there
was no engagement.
We felt like we weren't gettingin front of the right people
with our offers, and we want youto know that you are not alone
in feeling that way too.
Speaker 1 (00:59):
Hey there friends.
Welcome to the IntuitiveMarketing Podcast, where we
ditch the bro-marketing BS andbring you big sister vibes
instead.
Speaker 2 (01:07):
I'm Meg and this is Chelsea, your new biz besties.
We met on TikTok in 2023.
Fast forward to now, and wehave teamed up here to but you
have a big vision of where yourcoaching, healing, speaking or
(01:28):
writing career could be in thenext five years, ten years Don't
worry, we've got your back.
We'll help you tap into yourintuition, build a brand that
lights you up, and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
that won't make you cringe.
Speaker 1 (01:44):
We're actually here to help you bring the magic back
into your marketing.
Speaker 2 (01:48):
Because marketing should feel good, not gross.
Speaker 1 (01:51):
Grab your favorite drink, get comfy and let's get
started.
So many clients come to ussaying I'm doing the work, I'm
putting out content, I'm talkingabout my offers, but what we
find is, when we dig a littledeeper, that one or more of the
steps in this framework thatwe've put together today will be
(02:11):
shaky.
Right, it just feels like maybethey tried to skip a step,
maybe there's resistance, orthey're like, oh yeah, I don't
need that.
And as we get deeper in with aclient, we can help them focus
on where they need to be puttingtheir energy to put the pieces
together in an order that'sgoing to make sense.
And I think so many people talkabout sustainability, right,
(02:31):
and so allowing marketing towork for you and not drain you,
I think it's really important,regardless of where you're at in
your business, to come back andlisten to this, maybe even take
some notes, because we showedup to record this episode not
knowing we were going to createthis framework and we just were
like, wow, this is reallyfucking potent.
Speaker 2 (02:52):
This is going to help a lot of people, yeah, so get
your notebook out.
Speaker 1 (02:56):
Definitely get your notebook out and we're going to
talk first about creating demand, because you can be posting all
of the things.
But you know that you watchsome of the people that you
follow and they put out an offerand you're like, oh, I feel
like I need to pull out mycredit card.
I didn't plan on spending moneytoday and how did they do that
and how can you be doing that?
(03:17):
And, honestly, this is what Istruggle with.
I'm a very left-brained buyerand sometimes I forget to speak
to the rest of the population,and so we're going to have Meg
intro the concept of demand andthen we'll jump into the
framework that we believe willhelp you get there.
Speaker 2 (03:32):
Yeah, so creating demand is different than just
being visible.
So we have people who come tous and they say I am consistent,
I'm showing my face, I'm doingthese videos, but how do you
create demand so you can bevisible and not have that demand
?
You can put an offer out thereand be posting all the time and
have no one sign up.
So that's not what we want.
(03:52):
We want you to be able to putout an offer and have your
raving fans sign up on day oneand you just feel so supported
in that.
So creating demand is reallyabout becoming clear on what you
offer and being really clear onhow you're going to help your
people and what transformationthey're going to get with
whatever offer it is.
(04:12):
The offer might be a one-on-one, it might be a group program,
but you want to get them reallyexcited and to understand that
you are the right choice inhelping them get to where they
want to be.
Speaker 1 (04:26):
And that you make it sound so easy.
I'm like great, let's do that.
Speaker 2 (04:33):
It's a simple concept .
That's not always easy.
So that's what I like to tellpeople, because we are going to
show you this framework andyou're going to say, OK, that's
simple.
Right, these are very simpleconcepts, but there's so much
subconscious programming,different things that have
happened throughout our livesthat make it feel not easy.
Speaker 1 (04:53):
But when you're in.
Speaker 2 (04:54):
yeah, and that's why we have our community as well,
because when you're in communitywith other people that get that
and they understand it helps.
You feel like the concepts aremore normalized, so we can say
okay get really clear on this.
But if you're being held backsomewhere, you're going to have
a chance to talk with otherpeople who are saying I feel
(05:15):
that way too, and sometimes thatis all you need for expansion.
You need to know I'm not aloneand there's other people like me
, and that then helps you expandinto the next step.
Speaker 1 (05:26):
That's so true, and I think that part of having a
framework is also helpful to see.
You might be a manifestinggenerator in human design or
just a more impulsivepersonality, and maybe you skip
some of these steps, like youcould be a more advanced
business owner and still get aton of value out of really
sitting and looking at thisframework, because sometimes we
get a comeback, even just with afresh set of eyes or a new
(05:47):
level of clarity, or constantlyevolving.
Maybe your brand is shifting,maybe your offer is shifting,
and so, whether you're new andthis would be like setting the
foundation from the ground up orif you're like swooping back to
clear up the details, I thinkthe way that we've laid this out
is it's just very step by step.
Speaker 2 (06:07):
So if you're feeling, shaky on any of them you're not
wrong?
Speaker 1 (06:09):
Yeah, so we'll lay this out.
If you are a note taker like me, this is.
So we've laid this out as fivesteps, and so you can picture
this as a little winding path,walking through a garden path,
right, and you want to go in theright order so that you're
going to end up where you wantto be, and so we call this the
intuitive marketing framework.
(06:29):
I'm going to cover frameworkstep number one being clarity.
Now, clarity is understanding,being clear on your offers,
being clear on your audience,learning how to build excitement
around what you're doing, howto build excitement around what
you're doing, how to translatethat into how you're speaking
about things.
So this could be designing youroffers, designing your
(06:52):
containers, designing yourpackages right, you want to be
clear about what you're invitingpeople to, maybe the title.
I feel like there's been somany clients that I've worked
with that, just helping them sayin their own voice what their
title is.
I am an energy healer, I am amenopause coach, I am a blank.
So many of us hold ourselvesback, and so even just getting
(07:13):
clear on that can unlock thingsand like a new level.
And also this is my areagetting clear on the software,
the systems, how you actuallyrun your business.
I'm going to be covering thisin a solo episode in the very
near future.
But the clarity I feel like in alot of marketing programs, this
(07:34):
is where the teacher, the guru,would be forcing you to niche,
and a lot of us, in more of theintuitive space, really shy away
from niching.
And if you're not familiar withthe term niching, it's like
getting so laser focused on Ihelp.
I remember being in a programwhere someone was giving an
(07:55):
example of an account that onlyhelped women from South Africa
who had suffered from diastasisrecti, which is like when your
abs separate after pregnancy,and she had not niched down and
then she did and her accountblew up and they attributed to
that.
But most of us do not want tonarrow, narrow to such a
specific scope because,especially if you're a coach or
(08:18):
a healer, you're a thoughtleader.
You know that you could impactso many different types of
people and so you don't want toexclude and limit your impact.
And so we're not telling you inthis clarity step that you have
to get clear to the point ofbeing bored.
I get bored when I think aboutniching too much, yeah, but it's
more about choosing whichpieces you can get clear on or
(08:42):
that you feel excited to getclear on.
One of my mantras in businessis that the clearer it gets, the
clearer it gets, and sowhatever it is that you can get
clear on typically will thenunlock the next thing that feels
fuzzy Once you're like oh, nowI know my title, oh, now that
I'm calling myself a intuitiveenergy healer, now thinking
(09:03):
about my audience is so mucheasier, and so this phase of
clarity for everybody might looka little bit different based on
what's clear now, but I wouldsay the big ones are offer like
offer suite, what you callyourself, and then how you're
actually running the businessfor people on the backend to
step in and work with you.
Speaker 2 (09:24):
It's so important and it is.
It's essentially the key that'sgoing to unlock the next step
in the framework too, and thatis embodiment.
So the more you are clear onwhat you're offering or what
you're, who you're serving, howyou're doing it, that can then
lead to, that leads you toembodying the transformation
(09:45):
that you're going to be able toprovide them.
So you people get a little bitcaught up in showing the
embodiment and they get nervousabout that because they think
that it's boring to people.
But that's, people really likethe boring stuff.
Speaker 1 (10:02):
We all like to be nosy really like the boring
stuff.
Speaker 2 (10:08):
We all like to be nosy.
We want to see.
We want to take a peek in thewindow of your house to see how
you're, how you're cookingdinner for your kids or how
you're doing this and that.
So that's what I like to.
That's how I like to showpeople to do it through their
stories on Instagram.
So showing people how you areembodied in what you are doing,
the example that you gave.
So say, you're an intuitiveReiki master and you teach
(10:28):
people.
You teach them how to becomeReiki masters.
You also provide one-on-onehealing sessions.
Start showing how you'reembodied in that.
How are you living by thetenets of Reiki during the week?
What part are you meditatingand journaling on?
Like when people see that youare selling without selling For
(10:50):
our people, who are reallyadverse to selling this
embodiment piece, and thenlearning how to showcase that?
on social media or in youremails helps you sell and then
and leads you through theframework.
But what?
It's a way that you're alsoteaching about.
So you're all offering valuetoo.
So if you're showing how youare embodied in something, if
(11:11):
you're a fitness instructor andyou're showing your workouts
like you're also giving valueand that then leads to that no
interest in marketing for peopleto do right.
Um, the other thing is, too islike many of our people are
creating a personal brand.
They're not like.
The way that I look at it is, ifyou are creating an enterprise
(11:33):
or a personal brand, anenterprise would be a business
that you're looking to exit oneday.
You're looking to sell it.
So maybe, if that's a productbased business or not, that's
not usually who comes to us.
People who come to us areusually personal brands and they
want to keep this personalbrand for their lifetime.
So whether or not you're goingto go back to corporate one day,
even like your personal brand,is what's going to help you be
(11:57):
able to pivot.
It's going to if you wanted togo back to corporate.
It's going to help you get yourjob because it's going to show
your thought leadership.
It's going to show all thethings that you've done
throughout your career.
So when you are a personalbrand, the embodiment piece is
so important because you cansell a product on the way that
it looks, on the differentthings that it provides you, the
(12:17):
features right.
So the embodiment is thefeatures of your work and also
energetically people can feel ifyou are embodied in that work.
So if, say, you are a coach forpeople who have been in
narcissistic relationships andand most likely you got into
that because you were in arelationship of that sort.
(12:40):
So if you are not embodied inthat, if you're still say you're
still maybe in a narcissisticmarriage and you're trying to
show something you're notembodied in, the people can feel
it so.
The embodiment piece is thegift that entrepreneurship leads
you to because it's asking youto do some of that personal work
(13:07):
and healing, potentially sothat you can really show up and
fully serve your people.
Speaker 1 (13:15):
Yeah, and we were debating is this step number two
, does it come later?
We were like no, it is numbertwo Because you get clear and
then, unless for some reason,you're a coach in a topic that
you haven't lived through whichcan happen it can happen healing
, speaking, writing about thingsthat you've lived through or
(13:40):
just about methods that youbelieve can be woven into your
day, even if you're just doingnot just, but if you are a maybe
a tarot reader and you'recreating a personal brand around
how you show up in tarot ordoing readings.
Give us a story or give us areel about your reading for
yourself.
Are you using this to your ownbenefit?
Speaker 2 (13:58):
Yeah.
So if you're a tar tower readerwho never pulled cards for
themselves or never, then that'sgoing to be hard to translate
into a digital brand, becausewhat are you going to show them,
right, yes, it can happen, butwhat I think it's so much harder
realize how entertaining thoseboring, quote-unquote, boring
(14:24):
parts of being embodied insomething really are.
It really is entertaining topeople.
People want that consistency ofseeing how you're embodied in
the work.
Speaker 1 (14:30):
Yeah, and so then, framework step number three is
magnetism.
So that person who's launchingsomething that you're like oh my
gosh, gosh, I'm going to run toget my credit card like they
have drawn you in to the clarity, to how they're embodying
something, how they'redemonstrating that something
works.
And so many people that come tous think they need to lead with
(14:51):
details, with features, withexpertise, almost from this
energy of proving that you arecapable, certified, trained, and
I think, especially, a lot ofour clients are recovering or
maybe still people pleasers,maybe in a corporate job or left
a corporate job where you hadto be like at the top of your
field, right, and so you canweave some of that in every once
(15:15):
in a while.
I weave in that I'm a formerlawyer, because I think it set
me apart from people who justtook a random business coaching
course or something, but itdoesn't necessarily create
demand.
I feel like it createscredibility, which is helpful
for differentiating, but if youlean too much on that, you're
not creating demand.
It's the energy, it's themagnetism, it's the excitement.
(15:37):
I love when I get messages frompeople once in a while,
especially as a generator.
If I'm like super clear, superembodied, I will get messages
from people.
I don't even really know whatyou're selling right now, but
you just seem really excited.
What do you have going on?
I want, in that's, a funconversation to have, and so
this clarity piece, like thestep number one, leads to
(15:58):
confidence.
Because you're not clear whoyou're speaking to, you're not
clear what your offer is, you'renot clear on the transformation
.
It's very hard to sit in theenergy of that offer.
That's what I will often do is,once I'm clear, oh, I'm going
to be launching.
I remember when I was launchingmy mastermind back in 2022 and
it was like I was so excitedabout the person that I was
(16:21):
going to be able to help,because I was so clear with what
they were going to be walkedthrough, even though I hadn't
made all the modules yet.
Like I knew what I was going todeliver and what I was going to
be able to transfer to them.
And I think sometimes I don'tknow if you see this, but some
of the coaches and healers cometo me and it's like I've been
(16:41):
burned by other people.
I don't want to over-promise.
I feel like there's people whoare good marketers, who are
delivering, and then they seethe negative stuff that's being
said about them and they're likeI don't want it to be me and I
feel, depending on some of thetypes of work that you do, a
(17:03):
there's FTC regulations aroundmarketing, around what you
cannot say, and some of you arein more of the healing space
where you cannot say you treat,prevent, diagnose if you're not
licensed to do, and so you dowant to be cautious.
But many of our clients are onlike the other end of the
spectrum yeah, not wanting tooverpromise, not wanting to map
out exactly what will happen,because they're like that could
(17:24):
happen Right, but I can'tguarantee, and so then it's hard
to translate into beingmagnetic.
If you're like I have thisthing, I have this way of
helping people, it might helpsome people and it might help
you, and you're like OK, that'snot super convincing.
No, you can't promise a perfecthealing experience if someone
works with you for sixbreathwork sessions.
(17:46):
But what can you authenticallyshare that you are excited about
?
What does it look like to be insession with you?
What does it look like to workwith you over the course of six
sessions, painting the vision,both as the person holding the
space, and then you've seenpeople go through the
transformation.
So what can you describe as thepotentiality?
Speaker 2 (18:04):
And there's a difference in energy of coming
forward and saying hi, I havesix birthwork sessions that you
can come and do with me and inthese sessions they're going to
be an hour long and you're goingto learn how to breathe and
you're going to do this, and welist all of these factors that
you're going to get for yourmoney, but without overpromising
.
You can show up and say I amcreating something so exciting
for you.
(18:25):
We are going to work togetherand we're going to use this tool
that has been shown to decreasestress, provide more clarity.
You can say it in a way thatfeels really grounded, that
you're not saying you are goingto leave here and all your
problems are going to be solved.
Speaker 1 (18:41):
Right, there's just.
Speaker 2 (18:42):
I think that's the fear.
Yes, yes, like you don't haveto overpromise, but instead of
just relying on the facts andsaying, how can you switch into
painting a picture?
That is a possibility.
Yeah, because that feels a lotmore exciting most of the time,
and magnetic to people.
Speaker 1 (19:03):
I agree, and I think Meg and I both work with our own
human designs and understandingyour human design.
If you've not dove into that, ifit doesn't resonate with you,
that's cool, but if it does, itcan help you unlock the style of
magnetism that's best for you.
I actually have covered this inthe intuitive business
community.
It's fun for me sometimes whenpeople come to group coaching
calls.
They're like can you pull up mychart and remind me, like what
(19:25):
would be really magnetic aboutme?
I think it's really fun toexplore and so if you're just
not quite sure what it feelslike to be in that energy but it
can also be something that youjust play with, Like maybe when
you just notice you're magneticabout something other than
business, oh, how did I get intothat energy?
Was I clear on that energy?
On topics?
Maybe it's about parenting ormaybe it's about some topic in
(19:47):
your life where you're like, ohman, I could just talk about
that.
How did you get yourself intothat state and what was it?
That kind of teed that up foryou?
I feel like magnetism issomething you can train yourself
on a little bit.
Speaker 2 (20:00):
Definitely and this is also we can do a whole
episode about this eventually,but cycle thinking is really
important if you are female.
I totally know when I amovulating and when I'm going to-
.
You did 18 stories todayExactly, and I'm so excited and
magnetic and that's where I canlook at my calendar and say I'm
(20:22):
going to launch something then,because I know it's going to
feel so much more supportivethan if it was a different time
in my cycle, exactly.
So looking at all of thesethings is super important, but
the fourth step in the frameworkis repetition, and this is
something that people reallyunderestimate.
So consistency is part ofrepetition, like looking at your
(20:46):
calendar, creating a contentcalendar, things like that that
we're going to talk about inlater episodes.
But I want you to understand,like the facts and figures of
how to frame repetition, becausea lot of people think that they
are repeating themselves whenthey are really not.
They're just showing up onetime and putting something out
(21:06):
there and they're like I talkedabout it two times.
Okay, that's not going to cutit in this day and age.
So you have to get consistent.
We're going to work towardsthat, and it doesn't have to be
three times a day.
You're creating reels, but ithas to be something that your
audience can count on, and thatis actually like penetrating the
noise.
So it's we on our instagramfeed.
(21:30):
Only two to three percent ofyour followers are seeing what
you are posting.
So if you, I can't do the math,but you have a hundred
followers.
Only a few of them are seeingone time.
So you have to post in so manydifferent ways for them to
(21:52):
actually even say oh wait, she'sselling something, so you also
have to take into considerationwhat kind of buyer they are.
Are they an emotional buyer?
Are they a facts and figuresbuyer?
What kind of buyer?
And then, how can I beconsistent in creating content
for that buyer?
So for the emotional buyerexactly You've got to create
before a launch.
You've got to create at least10 emotional posts.
(22:15):
So you have to create 10 poststhat are giving the benefits of
the program.
That's what we help peoplecreate strategy around too, and
we're going to give moreinformation about this in
podcasts in the future.
But you just have to realizethat you're not boring.
You're really interesting topeople.
When you are magnetic.
People want more from you.
(22:35):
They want to hear more.
So you are going to look at whatyou need to say and how you can
say it in ways that aredifferent, so you don't feel
like you're boring yourself,Because I promise you you are
going to get to the point whereyou're like I've said this so
many times.
How could they have notrealized it yet?
(22:56):
So, if just for consideration,look at big brands.
Nike is always going to talkabout sneakers.
Right, it's going to be in like90% of their marketing.
Even if they're storytelling,even if they're doing, they're
going to say it over and overagain and no one's going to say,
oh, this is so boring, they'rejust going to think of new ways
to do it.
So when you are looking at, say,you are launching something in
(23:19):
January, you have this bigmastermind that's coming.
You're so excited about it.
I think you should starttalking about it now.
Maybe not the name of themastermind.
You want to talk about it atleast a month ahead.
You want to start showing howyou are embodied in it.
That's part of the repetitionKeep showing.
If you are selling a mastermindon creating content for healers
(23:44):
, let's just go with that.
You want to show right now, Iwant to be showing how I'm
creating content Iers let's justgo with that.
You want to show right now.
I want to be showing how I'mcreating content.
I want to show the backend.
I want that repetition.
I want somebody to be on thestreets and see a content
creation calendar and send me amessage and say, oh my God, I
just saw a content creator.
I was in an office and sawtheir content creation calendar
and that made me think of you.
Speaker 1 (24:04):
Yeah, that's true.
Speaker 2 (24:05):
That's what you want, right?
You need to be so solid in thatpersonal brand.
The other thing is think abouthow much we're consuming all day
.
Oh my God, I think about thisall the time.
Yeah, it's so overwhelming.
Speaker 1 (24:17):
It's overwhelming, I think about it from a kiddo
perspective of so muchinformation.
Right, but we're adults andwe're not designed to consume,
to know facts about everythinghappening everywhere in the
world at one time.
Speaker 2 (24:30):
Exactly, it's so much , and 200 years ago people were
getting the amount of stimulusin their lifetime that we get in
one day.
If you think of email pings,text pings, all the work that
we're doing, like our brains arereally overworked, so we are
not the center of people'sworlds.
They don't know what's going on.
(24:51):
They have to see it, hear it,experience it so many times
before they purchase from us.
Yeah, 30 years ago they toldyou in marketing that like seven
touches was going to get enoughto purchase.
Like for people to to buy fromyou, now you need 57 and many,
yeah, um.
So getting really comfortablein your visibility and in your
(25:11):
magnetism is so important sothat you can repeat, repeat, and
part of the reason why ourpeople don't usually do this is
because one, a lot of them, arevery left brain and they are so
focused on their expertise.
And they're also like if youare a former employee, you were
(25:32):
taught that you had to proveyourself in order to get hired
Right.
You had to present your resume.
Exactly so.
We have to shift that mindsetto show now you don't have to
prove yourself as much.
Now it is time to create thatmagnetism, create that demand,
create that excitement, alongwith showing that you are the
(25:54):
expert.
And then the people who aremore right-brained usually have
a limiting belief around showingup and holding the space on a
topic long enough, because theythink that people are either
getting bored, they feel likethey're bothering people, they
feel like they should know thisalready.
So these are the mindset thingsthat we need to overcome
(26:16):
together.
Speaker 1 (26:17):
Yeah, and just a fun little story that I just got a
message last night when we'rerecording this from someone who
said I've been following you fortwo years and I just realized
you're a business coach and I'mlooking for one and I'm like
you've been following me for twoyears and didn't piece together
that I'm a business coach and Icould spiral and be like, oh no
, I'm not being clear enough andI'm just like cool, I have been
(26:37):
posting almost daily for about12 years that I'm a business
coach and it's okay.
Speaker 2 (26:48):
It's also that trust piece I think that we forget.
There's like a trust that if wejust keep repeating, eventually
the right people are going toland at the right time.
Yeah, yeah, absolutely.
Speaker 1 (26:56):
And then the framework step number five.
We're not going to touch onsuper deep today because we have
other episodes coming up and wecan only fit so much juiciness
into each episode.
But framework step number fiveis expansion, and so here's
where I see a lot of people gowrong is that you start
investing either time, energy ormoney, hiring someone to help
(27:19):
you get into expansion beforesteps one through four are
really solid.
So really, examples ofexpansion is starting to get
into ads, SEO, collabs, buildingan affiliate network, building
a referral network, biggervisibility, hiring out more and
more of your business.
And if all of the clarity is notthere, you're not embodying it,
(27:43):
you're not being repetitious,You're personally not magnetic
about it.
How can you expect someone youhire to get more eyeballs on
what you're doing, to feelmagnetic about it?
And so many people just skipthese steps, resist them, and
then their content or offers arenot converting because it's not
complete messaging.
If you feel like you are doingall the things, there's just an
(28:06):
addiction to trying to go viralthese days of oh my gosh, all I
need to do.
I'm recently certified and allI need to do is learn how to go
viral on TikTok so that I canhave more eyeballs on what I do,
and then it will all be fine.
And even if you do happen to goviral but you don't have steps
one through four in place, it'sgoing to feel completely
overwhelming, dysregulating ornot turn into actual business
(28:27):
because you're not there.
Speaker 2 (28:29):
That's where I tell people, too, like you might be
able to sell like a $27 ebookthat way.
Oh, that's true, yep, but youcan't build a personal brand
that way.
That's very true.
So a lot of coaches are sellingyou this just get this course
set up and then you can havethese things running in the
background.
Yes, and the only way thatworks is if you are embodied and
(28:55):
excited and magnetic about it.
It does not work on its own,yeah, unless it's a very cheap I
don't want to say cheap likelow cost, low cost Product, yeah
, yeah.
So that's really the framework,so steps one through five, yeah
yeah.
Speaker 1 (29:03):
So that's really the framework.
So steps one through five if wejust run through them again.
So step number one we'recalling clarity, Step number two
is embodiment, Step numberthree, magnetism.
Step number four, repetition.
And step number five isexpansion.
And why don't you walk peoplethrough?
We like to give a little pieceof homework or take away.
(29:23):
I'm so excited about this.
Speaker 2 (29:25):
Yeah, I love this part because this is when we are
talking about intuition andenergy there is I haven't found
a ton of people that do that andthen also give you the
actionable right.
I want the actionable, too, forour people.
So this excite, this likehomework really excites me,
because we want you to identifywhich step in the framework you
(29:47):
are truly in.
So maybe you are really clear,but you can honestly take a look
and say you know what?
I am not super magnetic in thisbecause I'm scared of showing
up on video or whatever it mightbe.
I'm scared of what other peopleare going to say about me.
So I want you to go through theframework and really look at
okay, check this one off, checkthis one off.
(30:08):
Where do I have to commit toimproving and then commit to
improving and exploring thatstep over the next 30 days?
And we are here for you.
Get in touch with us onInstagram.
I will give you any ideas thatI have for you to get really
clear on how you can use thenext 30 days in front of you to
(30:29):
improve that step, and I willpromise you that if you improve
all of these steps, you aregoing to get more connection
from your people, You're goingto get more engagement and you
are going to then be able toconvert them into your programs.
Speaker 1 (30:44):
I love that.
Speaker 2 (30:46):
I can't wait to.
Speaker 1 (30:47):
I know I just got chills just realizing how how
much people can complicate this,myself included from time to
time.
And so if we overcomplicatethis and we're not getting
results, it takes more energyand, as intuitives, then our
energy feels drained.
But if we can just decomplicatethis is that a word, I don't
know Simplify.
(31:07):
Simplify, then your energy getsto go to where it's most
important, like potentlyembodying your work.
It could be the missing pieceof why you're churning out
content and it's not improving.
What an amazing hack for yourown business.
And maybe it's just that simple.
Yes, we hope that you foundthis episode of the Intuitive
(31:30):
Marketing Podcast as aninspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos.
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets, and we
hope you tune into the nextepisode where, meg, why don't
you fill them in on what you'recovering?
Speaker 2 (31:49):
I'm so excited because so many people ask us
about this, but we're going totalk about how to truly get
consistent with your content bymapping out a simple content
calendar, a simple even if youcreate content in the fly, I'm
going to give you a very simplebut powerful way to stay on top
of your content so that you canbe as visible as possible.
Speaker 1 (32:10):
I love that I'm going to take notes, because every
time Meg talks about this topicI'm like oh, that's not how my
brain works and that's wayeasier than I was making it.
So you should definitely tuneinto her solo episode.
Speaker 2 (32:21):
I can't wait Awesome.
Thanks for listening.
Are you tired of shouting into the void and
feeling like you're spinningyour wheels, putting energy and
work into marketing yourbusiness, maybe without the ROI
or conversions that you wouldexpect?
Speaker 2 (00:14):
If you feel like you're doing all of the things
you're supposed to but notseeing conversion, we are going
to activate and uplevel yourcapacity for truly creating
demand for your offers andservices.
On today's episode In fact,today, we are so excited to, for
the first time ever, unveil theintuitive marketing framework
that we use to grow our ownbusinesses and our clients, to
(00:36):
make sure that you are notskipping steps before you try to
move on and really get intosomething that you might not be
ready for.
Before we understood thisframework, we felt like there
was no engagement.
We felt like we weren't gettingin front of the right people
with our offers, and we want youto know that you are not alone
in feeling that way too.
Speaker 1 (00:59):
Hey there friends.
Welcome to the IntuitiveMarketing Podcast, where we
ditch the bro-marketing BS andbring you big sister vibes
instead.
Speaker 2 (01:07):
I'm Meg and this is Chelsea, your new biz besties.
We met on TikTok in 2023.
Fast forward to now, and wehave teamed up here to but you
have a big vision of where yourcoaching, healing, speaking or
(01:28):
writing career could be in thenext five years, ten years Don't
worry, we've got your back.
We'll help you tap into yourintuition, build a brand that
lights you up, and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
that won't make you cringe.
Speaker 1 (01:44):
We're actually here to help you bring the magic back
into your marketing.
Speaker 2 (01:48):
Because marketing should feel good, not gross.
Speaker 1 (01:51):
Grab your favorite drink, get comfy and let's get
started.
So many clients come to ussaying I'm doing the work, I'm
putting out content, I'm talkingabout my offers, but what we
find is, when we dig a littledeeper, that one or more of the
steps in this framework thatwe've put together today will be
(02:11):
shaky.
Right, it just feels like maybethey tried to skip a step,
maybe there's resistance, orthey're like, oh yeah, I don't
need that.
And as we get deeper in with aclient, we can help them focus
on where they need to be puttingtheir energy to put the pieces
together in an order that'sgoing to make sense.
And I think so many people talkabout sustainability, right,
(02:31):
and so allowing marketing towork for you and not drain you,
I think it's really important,regardless of where you're at in
your business, to come back andlisten to this, maybe even take
some notes, because we showedup to record this episode not
knowing we were going to createthis framework and we just were
like, wow, this is reallyfucking potent.
Speaker 2 (02:52):
This is going to help a lot of people, yeah, so get
your notebook out.
Speaker 1 (02:56):
Definitely get your notebook out and we're going to
talk first about creating demand, because you can be posting all
of the things.
But you know that you watchsome of the people that you
follow and they put out an offerand you're like, oh, I feel
like I need to pull out mycredit card.
I didn't plan on spending moneytoday and how did they do that
and how can you be doing that?
(03:17):
And, honestly, this is what Istruggle with.
I'm a very left-brained buyerand sometimes I forget to speak
to the rest of the population,and so we're going to have Meg
intro the concept of demand andthen we'll jump into the
framework that we believe willhelp you get there.
Speaker 2 (03:32):
Yeah, so creating demand is different than just
being visible.
So we have people who come tous and they say I am consistent,
I'm showing my face, I'm doingthese videos, but how do you
create demand so you can bevisible and not have that demand
?
You can put an offer out thereand be posting all the time and
have no one sign up.
So that's not what we want.
(03:52):
We want you to be able to putout an offer and have your
raving fans sign up on day oneand you just feel so supported
in that.
So creating demand is reallyabout becoming clear on what you
offer and being really clear onhow you're going to help your
people and what transformationthey're going to get with
whatever offer it is.
(04:12):
The offer might be a one-on-one, it might be a group program,
but you want to get them reallyexcited and to understand that
you are the right choice inhelping them get to where they
want to be.
Speaker 1 (04:26):
And that you make it sound so easy.
I'm like great, let's do that.
Speaker 2 (04:33):
It's a simple concept .
That's not always easy.
So that's what I like to tellpeople, because we are going to
show you this framework andyou're going to say, OK, that's
simple.
Right, these are very simpleconcepts, but there's so much
subconscious programming,different things that have
happened throughout our livesthat make it feel not easy.
Speaker 1 (04:53):
But when you're in.
Speaker 2 (04:54):
yeah, and that's why we have our community as well,
because when you're in communitywith other people that get that
and they understand it helps.
You feel like the concepts aremore normalized, so we can say
okay get really clear on this.
But if you're being held backsomewhere, you're going to have
a chance to talk with otherpeople who are saying I feel
(05:15):
that way too, and sometimes thatis all you need for expansion.
You need to know I'm not aloneand there's other people like me
, and that then helps you expandinto the next step.
Speaker 1 (05:26):
That's so true, and I think that part of having a
framework is also helpful to see.
You might be a manifestinggenerator in human design or
just a more impulsivepersonality, and maybe you skip
some of these steps, like youcould be a more advanced
business owner and still get aton of value out of really
sitting and looking at thisframework, because sometimes we
get a comeback, even just with afresh set of eyes or a new
(05:47):
level of clarity, or constantlyevolving.
Maybe your brand is shifting,maybe your offer is shifting,
and so, whether you're new andthis would be like setting the
foundation from the ground up orif you're like swooping back to
clear up the details, I thinkthe way that we've laid this out
is it's just very step by step.
Speaker 2 (06:07):
So if you're feeling, shaky on any of them you're not
wrong?
Speaker 1 (06:09):
Yeah, so we'll lay this out.
If you are a note taker like me, this is.
So we've laid this out as fivesteps, and so you can picture
this as a little winding path,walking through a garden path,
right, and you want to go in theright order so that you're
going to end up where you wantto be, and so we call this the
intuitive marketing framework.
(06:29):
I'm going to cover frameworkstep number one being clarity.
Now, clarity is understanding,being clear on your offers,
being clear on your audience,learning how to build excitement
around what you're doing, howto build excitement around what
you're doing, how to translatethat into how you're speaking
about things.
So this could be designing youroffers, designing your
(06:52):
containers, designing yourpackages right, you want to be
clear about what you're invitingpeople to, maybe the title.
I feel like there's been somany clients that I've worked
with that, just helping them sayin their own voice what their
title is.
I am an energy healer, I am amenopause coach, I am a blank.
So many of us hold ourselvesback, and so even just getting
(07:13):
clear on that can unlock thingsand like a new level.
And also this is my areagetting clear on the software,
the systems, how you actuallyrun your business.
I'm going to be covering thisin a solo episode in the very
near future.
But the clarity I feel like in alot of marketing programs, this
(07:34):
is where the teacher, the guru,would be forcing you to niche,
and a lot of us, in more of theintuitive space, really shy away
from niching.
And if you're not familiar withthe term niching, it's like
getting so laser focused on Ihelp.
I remember being in a programwhere someone was giving an
(07:55):
example of an account that onlyhelped women from South Africa
who had suffered from diastasisrecti, which is like when your
abs separate after pregnancy,and she had not niched down and
then she did and her accountblew up and they attributed to
that.
But most of us do not want tonarrow, narrow to such a
specific scope because,especially if you're a coach or
(08:18):
a healer, you're a thoughtleader.
You know that you could impactso many different types of
people and so you don't want toexclude and limit your impact.
And so we're not telling you inthis clarity step that you have
to get clear to the point ofbeing bored.
I get bored when I think aboutniching too much, yeah, but it's
more about choosing whichpieces you can get clear on or
(08:42):
that you feel excited to getclear on.
One of my mantras in businessis that the clearer it gets, the
clearer it gets, and sowhatever it is that you can get
clear on typically will thenunlock the next thing that feels
fuzzy Once you're like oh, nowI know my title, oh, now that
I'm calling myself a intuitiveenergy healer, now thinking
(09:03):
about my audience is so mucheasier, and so this phase of
clarity for everybody might looka little bit different based on
what's clear now, but I wouldsay the big ones are offer like
offer suite, what you callyourself, and then how you're
actually running the businessfor people on the backend to
step in and work with you.
Speaker 2 (09:24):
It's so important and it is.
It's essentially the key that'sgoing to unlock the next step
in the framework too, and thatis embodiment.
So the more you are clear onwhat you're offering or what
you're, who you're serving, howyou're doing it, that can then
lead to, that leads you toembodying the transformation
(09:45):
that you're going to be able toprovide them.
So you people get a little bitcaught up in showing the
embodiment and they get nervousabout that because they think
that it's boring to people.
But that's, people really likethe boring stuff.
Speaker 1 (10:02):
We all like to be nosy really like the boring
stuff.
Speaker 2 (10:08):
We all like to be nosy.
We want to see.
We want to take a peek in thewindow of your house to see how
you're, how you're cookingdinner for your kids or how
you're doing this and that.
So that's what I like to.
That's how I like to showpeople to do it through their
stories on Instagram.
So showing people how you areembodied in what you are doing,
the example that you gave.
So say, you're an intuitiveReiki master and you teach
(10:28):
people.
You teach them how to becomeReiki masters.
You also provide one-on-onehealing sessions.
Start showing how you'reembodied in that.
How are you living by thetenets of Reiki during the week?
What part are you meditatingand journaling on?
Like when people see that youare selling without selling For
(10:50):
our people, who are reallyadverse to selling this
embodiment piece, and thenlearning how to showcase that?
on social media or in youremails helps you sell and then
and leads you through theframework.
But what?
It's a way that you're alsoteaching about.
So you're all offering valuetoo.
So if you're showing how youare embodied in something, if
(11:11):
you're a fitness instructor andyou're showing your workouts
like you're also giving valueand that then leads to that no
interest in marketing for peopleto do right.
Um, the other thing is, too islike many of our people are
creating a personal brand.
They're not like.
The way that I look at it is, ifyou are creating an enterprise
(11:33):
or a personal brand, anenterprise would be a business
that you're looking to exit oneday.
You're looking to sell it.
So maybe, if that's a productbased business or not, that's
not usually who comes to us.
People who come to us areusually personal brands and they
want to keep this personalbrand for their lifetime.
So whether or not you're goingto go back to corporate one day,
even like your personal brand,is what's going to help you be
(11:57):
able to pivot.
It's going to if you wanted togo back to corporate.
It's going to help you get yourjob because it's going to show
your thought leadership.
It's going to show all thethings that you've done
throughout your career.
So when you are a personalbrand, the embodiment piece is
so important because you cansell a product on the way that
it looks, on the differentthings that it provides you, the
(12:17):
features right.
So the embodiment is thefeatures of your work and also
energetically people can feel ifyou are embodied in that work.
So if, say, you are a coach forpeople who have been in
narcissistic relationships andand most likely you got into
that because you were in arelationship of that sort.
(12:40):
So if you are not embodied inthat, if you're still say you're
still maybe in a narcissisticmarriage and you're trying to
show something you're notembodied in, the people can feel
it so.
The embodiment piece is thegift that entrepreneurship leads
you to because it's asking youto do some of that personal work
(13:07):
and healing, potentially sothat you can really show up and
fully serve your people.
Speaker 1 (13:15):
Yeah, and we were debating is this step number two
, does it come later?
We were like no, it is numbertwo Because you get clear and
then, unless for some reason,you're a coach in a topic that
you haven't lived through whichcan happen it can happen healing
, speaking, writing about thingsthat you've lived through or
(13:40):
just about methods that youbelieve can be woven into your
day, even if you're just doingnot just, but if you are a maybe
a tarot reader and you'recreating a personal brand around
how you show up in tarot ordoing readings.
Give us a story or give us areel about your reading for
yourself.
Are you using this to your ownbenefit?
Speaker 2 (13:58):
Yeah.
So if you're a tar tower readerwho never pulled cards for
themselves or never, then that'sgoing to be hard to translate
into a digital brand, becausewhat are you going to show them,
right, yes, it can happen, butwhat I think it's so much harder
realize how entertaining thoseboring, quote-unquote, boring
(14:24):
parts of being embodied insomething really are.
It really is entertaining topeople.
People want that consistency ofseeing how you're embodied in
the work.
Speaker 1 (14:30):
Yeah, and so then, framework step number three is
magnetism.
So that person who's launchingsomething that you're like oh my
gosh, gosh, I'm going to run toget my credit card like they
have drawn you in to the clarity, to how they're embodying
something, how they'redemonstrating that something
works.
And so many people that come tous think they need to lead with
(14:51):
details, with features, withexpertise, almost from this
energy of proving that you arecapable, certified, trained, and
I think, especially, a lot ofour clients are recovering or
maybe still people pleasers,maybe in a corporate job or left
a corporate job where you hadto be like at the top of your
field, right, and so you canweave some of that in every once
(15:15):
in a while.
I weave in that I'm a formerlawyer, because I think it set
me apart from people who justtook a random business coaching
course or something, but itdoesn't necessarily create
demand.
I feel like it createscredibility, which is helpful
for differentiating, but if youlean too much on that, you're
not creating demand.
It's the energy, it's themagnetism, it's the excitement.
(15:37):
I love when I get messages frompeople once in a while,
especially as a generator.
If I'm like super clear, superembodied, I will get messages
from people.
I don't even really know whatyou're selling right now, but
you just seem really excited.
What do you have going on?
I want, in that's, a funconversation to have, and so
this clarity piece, like thestep number one, leads to
(15:58):
confidence.
Because you're not clear whoyou're speaking to, you're not
clear what your offer is, you'renot clear on the transformation
.
It's very hard to sit in theenergy of that offer.
That's what I will often do is,once I'm clear, oh, I'm going
to be launching.
I remember when I was launchingmy mastermind back in 2022 and
it was like I was so excitedabout the person that I was
(16:21):
going to be able to help,because I was so clear with what
they were going to be walkedthrough, even though I hadn't
made all the modules yet.
Like I knew what I was going todeliver and what I was going to
be able to transfer to them.
And I think sometimes I don'tknow if you see this, but some
of the coaches and healers cometo me and it's like I've been
(16:41):
burned by other people.
I don't want to over-promise.
I feel like there's people whoare good marketers, who are
delivering, and then they seethe negative stuff that's being
said about them and they're likeI don't want it to be me and I
feel, depending on some of thetypes of work that you do, a
(17:03):
there's FTC regulations aroundmarketing, around what you
cannot say, and some of you arein more of the healing space
where you cannot say you treat,prevent, diagnose if you're not
licensed to do, and so you dowant to be cautious.
But many of our clients are onlike the other end of the
spectrum yeah, not wanting tooverpromise, not wanting to map
out exactly what will happen,because they're like that could
(17:24):
happen Right, but I can'tguarantee, and so then it's hard
to translate into beingmagnetic.
If you're like I have thisthing, I have this way of
helping people, it might helpsome people and it might help
you, and you're like OK, that'snot super convincing.
No, you can't promise a perfecthealing experience if someone
works with you for sixbreathwork sessions.
(17:46):
But what can you authenticallyshare that you are excited about
?
What does it look like to be insession with you?
What does it look like to workwith you over the course of six
sessions, painting the vision,both as the person holding the
space, and then you've seenpeople go through the
transformation.
So what can you describe as thepotentiality?
Speaker 2 (18:04):
And there's a difference in energy of coming
forward and saying hi, I havesix birthwork sessions that you
can come and do with me and inthese sessions they're going to
be an hour long and you're goingto learn how to breathe and
you're going to do this, and welist all of these factors that
you're going to get for yourmoney, but without overpromising
.
You can show up and say I amcreating something so exciting
for you.
(18:25):
We are going to work togetherand we're going to use this tool
that has been shown to decreasestress, provide more clarity.
You can say it in a way thatfeels really grounded, that
you're not saying you are goingto leave here and all your
problems are going to be solved.
Speaker 1 (18:41):
Right, there's just.
Speaker 2 (18:42):
I think that's the fear.
Yes, yes, like you don't haveto overpromise, but instead of
just relying on the facts andsaying, how can you switch into
painting a picture?
That is a possibility.
Yeah, because that feels a lotmore exciting most of the time,
and magnetic to people.
Speaker 1 (19:03):
I agree, and I think Meg and I both work with our own
human designs and understandingyour human design.
If you've not dove into that, ifit doesn't resonate with you,
that's cool, but if it does, itcan help you unlock the style of
magnetism that's best for you.
I actually have covered this inthe intuitive business
community.
It's fun for me sometimes whenpeople come to group coaching
calls.
They're like can you pull up mychart and remind me, like what
(19:25):
would be really magnetic aboutme?
I think it's really fun toexplore and so if you're just
not quite sure what it feelslike to be in that energy but it
can also be something that youjust play with, Like maybe when
you just notice you're magneticabout something other than
business, oh, how did I get intothat energy?
Was I clear on that energy?
On topics?
Maybe it's about parenting ormaybe it's about some topic in
(19:47):
your life where you're like, ohman, I could just talk about
that.
How did you get yourself intothat state and what was it?
That kind of teed that up foryou?
I feel like magnetism issomething you can train yourself
on a little bit.
Speaker 2 (20:00):
Definitely and this is also we can do a whole
episode about this eventually,but cycle thinking is really
important if you are female.
I totally know when I amovulating and when I'm going to-
.
You did 18 stories todayExactly, and I'm so excited and
magnetic and that's where I canlook at my calendar and say I'm
(20:22):
going to launch something then,because I know it's going to
feel so much more supportivethan if it was a different time
in my cycle, exactly.
So looking at all of thesethings is super important, but
the fourth step in the frameworkis repetition, and this is
something that people reallyunderestimate.
So consistency is part ofrepetition, like looking at your
(20:46):
calendar, creating a contentcalendar, things like that that
we're going to talk about inlater episodes.
But I want you to understand,like the facts and figures of
how to frame repetition, becausea lot of people think that they
are repeating themselves whenthey are really not.
They're just showing up onetime and putting something out
(21:06):
there and they're like I talkedabout it two times.
Okay, that's not going to cutit in this day and age.
So you have to get consistent.
We're going to work towardsthat, and it doesn't have to be
three times a day.
You're creating reels, but ithas to be something that your
audience can count on, and thatis actually like penetrating the
noise.
So it's we on our instagramfeed.
(21:30):
Only two to three percent ofyour followers are seeing what
you are posting.
So if you, I can't do the math,but you have a hundred
followers.
Only a few of them are seeingone time.
So you have to post in so manydifferent ways for them to
(21:52):
actually even say oh wait, she'sselling something, so you also
have to take into considerationwhat kind of buyer they are.
Are they an emotional buyer?
Are they a facts and figuresbuyer?
What kind of buyer?
And then, how can I beconsistent in creating content
for that buyer?
So for the emotional buyerexactly You've got to create
before a launch.
You've got to create at least10 emotional posts.
(22:15):
So you have to create 10 poststhat are giving the benefits of
the program.
That's what we help peoplecreate strategy around too, and
we're going to give moreinformation about this in
podcasts in the future.
But you just have to realizethat you're not boring.
You're really interesting topeople.
When you are magnetic.
People want more from you.
(22:35):
They want to hear more.
So you are going to look at whatyou need to say and how you can
say it in ways that aredifferent, so you don't feel
like you're boring yourself,Because I promise you you are
going to get to the point whereyou're like I've said this so
many times.
How could they have notrealized it yet?
(22:56):
So, if just for consideration,look at big brands.
Nike is always going to talkabout sneakers.
Right, it's going to be in like90% of their marketing.
Even if they're storytelling,even if they're doing, they're
going to say it over and overagain and no one's going to say,
oh, this is so boring, they'rejust going to think of new ways
to do it.
So when you are looking at, say,you are launching something in
(23:19):
January, you have this bigmastermind that's coming.
You're so excited about it.
I think you should starttalking about it now.
Maybe not the name of themastermind.
You want to talk about it atleast a month ahead.
You want to start showing howyou are embodied in it.
That's part of the repetitionKeep showing.
If you are selling a mastermindon creating content for healers
(23:44):
, let's just go with that.
You want to show right now, Iwant to be showing how I'm
creating content Iers let's justgo with that.
You want to show right now.
I want to be showing how I'mcreating content.
I want to show the backend.
I want that repetition.
I want somebody to be on thestreets and see a content
creation calendar and send me amessage and say, oh my God, I
just saw a content creator.
I was in an office and sawtheir content creation calendar
and that made me think of you.
Speaker 1 (24:04):
Yeah, that's true.
Speaker 2 (24:05):
That's what you want, right?
You need to be so solid in thatpersonal brand.
The other thing is think abouthow much we're consuming all day
.
Oh my God, I think about thisall the time.
Yeah, it's so overwhelming.
Speaker 1 (24:17):
It's overwhelming, I think about it from a kiddo
perspective of so muchinformation.
Right, but we're adults andwe're not designed to consume,
to know facts about everythinghappening everywhere in the
world at one time.
Speaker 2 (24:30):
Exactly, it's so much , and 200 years ago people were
getting the amount of stimulusin their lifetime that we get in
one day.
If you think of email pings,text pings, all the work that
we're doing, like our brains arereally overworked, so we are
not the center of people'sworlds.
They don't know what's going on.
(24:51):
They have to see it, hear it,experience it so many times
before they purchase from us.
Yeah, 30 years ago they toldyou in marketing that like seven
touches was going to get enoughto purchase.
Like for people to to buy fromyou, now you need 57 and many,
yeah, um.
So getting really comfortablein your visibility and in your
(25:11):
magnetism is so important sothat you can repeat, repeat, and
part of the reason why ourpeople don't usually do this is
because one, a lot of them, arevery left brain and they are so
focused on their expertise.
And they're also like if youare a former employee, you were
(25:32):
taught that you had to proveyourself in order to get hired
Right.
You had to present your resume.
Exactly so.
We have to shift that mindsetto show now you don't have to
prove yourself as much.
Now it is time to create thatmagnetism, create that demand,
create that excitement, alongwith showing that you are the
(25:54):
expert.
And then the people who aremore right-brained usually have
a limiting belief around showingup and holding the space on a
topic long enough, because theythink that people are either
getting bored, they feel likethey're bothering people, they
feel like they should know thisalready.
So these are the mindset thingsthat we need to overcome
(26:16):
together.
Speaker 1 (26:17):
Yeah, and just a fun little story that I just got a
message last night when we'rerecording this from someone who
said I've been following you fortwo years and I just realized
you're a business coach and I'mlooking for one and I'm like
you've been following me for twoyears and didn't piece together
that I'm a business coach and Icould spiral and be like, oh no
, I'm not being clear enough andI'm just like cool, I have been
(26:37):
posting almost daily for about12 years that I'm a business
coach and it's okay.
Speaker 2 (26:48):
It's also that trust piece I think that we forget.
There's like a trust that if wejust keep repeating, eventually
the right people are going toland at the right time.
Yeah, yeah, absolutely.
Speaker 1 (26:56):
And then the framework step number five.
We're not going to touch onsuper deep today because we have
other episodes coming up and wecan only fit so much juiciness
into each episode.
But framework step number fiveis expansion, and so here's
where I see a lot of people gowrong is that you start
investing either time, energy ormoney, hiring someone to help
(27:19):
you get into expansion beforesteps one through four are
really solid.
So really, examples ofexpansion is starting to get
into ads, SEO, collabs, buildingan affiliate network, building
a referral network, biggervisibility, hiring out more and
more of your business.
And if all of the clarity is notthere, you're not embodying it,
(27:43):
you're not being repetitious,You're personally not magnetic
about it.
How can you expect someone youhire to get more eyeballs on
what you're doing, to feelmagnetic about it?
And so many people just skipthese steps, resist them, and
then their content or offers arenot converting because it's not
complete messaging.
If you feel like you are doingall the things, there's just an
(28:06):
addiction to trying to go viralthese days of oh my gosh, all I
need to do.
I'm recently certified and allI need to do is learn how to go
viral on TikTok so that I canhave more eyeballs on what I do,
and then it will all be fine.
And even if you do happen to goviral but you don't have steps
one through four in place, it'sgoing to feel completely
overwhelming, dysregulating ornot turn into actual business
(28:27):
because you're not there.
Speaker 2 (28:29):
That's where I tell people, too, like you might be
able to sell like a $27 ebookthat way.
Oh, that's true, yep, but youcan't build a personal brand
that way.
That's very true.
So a lot of coaches are sellingyou this just get this course
set up and then you can havethese things running in the
background.
Yes, and the only way thatworks is if you are embodied and
(28:55):
excited and magnetic about it.
It does not work on its own,yeah, unless it's a very cheap I
don't want to say cheap likelow cost, low cost Product, yeah
, yeah.
So that's really the framework,so steps one through five, yeah
yeah.
Speaker 1 (29:03):
So that's really the framework.
So steps one through five if wejust run through them again.
So step number one we'recalling clarity, Step number two
is embodiment, Step numberthree, magnetism.
Step number four, repetition.
And step number five isexpansion.
And why don't you walk peoplethrough?
We like to give a little pieceof homework or take away.
(29:23):
I'm so excited about this.
Speaker 2 (29:25):
Yeah, I love this part because this is when we are
talking about intuition andenergy there is I haven't found
a ton of people that do that andthen also give you the
actionable right.
I want the actionable, too, forour people.
So this excite, this likehomework really excites me,
because we want you to identifywhich step in the framework you
(29:47):
are truly in.
So maybe you are really clear,but you can honestly take a look
and say you know what?
I am not super magnetic in thisbecause I'm scared of showing
up on video or whatever it mightbe.
I'm scared of what other peopleare going to say about me.
So I want you to go through theframework and really look at
okay, check this one off, checkthis one off.
(30:08):
Where do I have to commit toimproving and then commit to
improving and exploring thatstep over the next 30 days?
And we are here for you.
Get in touch with us onInstagram.
I will give you any ideas thatI have for you to get really
clear on how you can use thenext 30 days in front of you to
(30:29):
improve that step, and I willpromise you that if you improve
all of these steps, you aregoing to get more connection
from your people, You're goingto get more engagement and you
are going to then be able toconvert them into your programs.
Speaker 1 (30:44):
I love that.
Speaker 2 (30:46):
I can't wait to.
Speaker 1 (30:47):
I know I just got chills just realizing how how
much people can complicate this,myself included from time to
time.
And so if we overcomplicatethis and we're not getting
results, it takes more energyand, as intuitives, then our
energy feels drained.
But if we can just decomplicatethis is that a word, I don't
know Simplify.
(31:07):
Simplify, then your energy getsto go to where it's most
important, like potentlyembodying your work.
It could be the missing pieceof why you're churning out
content and it's not improving.
What an amazing hack for yourown business.
And maybe it's just that simple.
Yes, we hope that you foundthis episode of the Intuitive
(31:30):
Marketing Podcast as aninspiration to help you bring
the magic back into your ownmarketing.
Our goal is for this podcast tobe a compass in the chaos.
We know you get bombarded withinformation options and
conflicting ideas out there onthe internet streets, and we
hope you tune into the nextepisode where, meg, why don't
you fill them in on what you'recovering?
Speaker 2 (31:49):
I'm so excited because so many people ask us
about this, but we're going totalk about how to truly get
consistent with your content bymapping out a simple content
calendar, a simple even if youcreate content in the fly, I'm
going to give you a very simplebut powerful way to stay on top
of your content so that you canbe as visible as possible.
Speaker 1 (32:10):
I love that I'm going to take notes, because every
time Meg talks about this topicI'm like oh, that's not how my
brain works and that's wayeasier than I was making it.
So you should definitely tuneinto her solo episode.
Speaker 2 (32:21):
I can't wait Awesome.
Thanks for listening.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!