#7: Content + Visibility Secrets to a Successful Launch

What if you could captivate your audience with ease and build anticipation for your next big launch effortlessly? In today's episode, we're unraveling the secrets of intuitive marketing, especially crafted for entrepreneurs who thrive on creativity and flow rather than rigid strategies. 

Meg O'Neill dives deep into designing a three-month content plan that not only piques genuine excitement but also fosters meaningful connections with your audience. Learn how to subtly hint at upcoming offers while weaving in stories, insights, and testimonials that spark curiosity and build trust long before any sales pitch. Plus, discover how integrating practices like Empty Presence meditation can sharpen your focus and energy as you journey through your launch process.

She also tackles the nuts and bolts of strategic content planning with a focus on understanding client pain points without overwhelming them. She highlights the power of storytelling through relatable, personal anecdotes that resonate deeply with your audience. 

Get the scoop on creating a seamless timeline for your program launch, beginning with pinpointing client issues to crafting engaging content that addresses these challenges. As we guide you through this process, we emphasize building anticipation and boosting engagement through authentic interactions and audience feedback. 

By the end of this episode, you'll be equipped to balance strategic planning with intuitive practices to create marketing that truly aligns with your values and connects with your community.

Ready for Support from Meg & Chelsea?

👉🏼 Looking for the Intuitive Business Community? Visit www.joinibctoday.com for all the details. We're here to help you step into bigger visibility. Bolder opportunities and greater impact with three coaching calls a month, hands on feedback, and a powerful network of like minded women.

👉🏼 We can take a deep dive into your client journey or your visibility strategy and show you exactly what's working, what's not, and how to fix it. Ready for clarity and a plan that actually works book your audit today at www.intuitivebusinessbydesign.com/audit

👉🏼 Explore the services offered by our marketing agency Intuitive Marketing Collective and request a free Discovery Call to explore how we can support your business. Go to www.intuitivemarketingcollective.com

👉🏼 Follow the agency on Instagram to continue to conversation beyond the podcast @intuitivemarketingcollective

Want to connect more with the hosts?

Follow Meg on Instagram @megoneill10

Follow Chelsea on Instagram @intuitivebusinessmentor...

Episode Transcript

Speaker 1 (00:01):
Are you tired of the launching process feeling like a
total chaotic whirlwind when itcomes to your marketing?
Welcome back to the intuitivemarketing podcast, where we help
you ditch the hustle and createa business that truly aligns
with your soul.
Today is a solo episode with me, Meg, and we're going to talk
all about creating a three monthish content plan for your

(00:21):
launch.
Hey there, friends.

Speaker 2 (00:24):
Welcome to the intuitiveuitive Marketing
Podcast, where we ditch the bromarketing BS and bring you big
sister vibes instead.
I'm Meg.

Speaker 1 (00:32):
And this is Chelsea, your new biz besties.

Speaker 2 (00:35):
We met on TikTok in 2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.

Speaker 1 (00:45):
Are you feeling lost or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way

(01:07):
that won't make you cringe.

Speaker 2 (01:08):
We're actually here to help you bring the magic back
into your marketing.

Speaker 1 (01:12):
Because marketing should feel good, not gross.

Speaker 2 (01:15):
Grab your favorite drink, get comfy and let's get
started.

Speaker 1 (01:21):
We're going to dive deep into this topic because it
is near and dear to my heartContent planning with an
intuitive twist, because we'renot just talking about what to
post when your cart is open.
So that means, like, what topost like when you are selling
something.
But I want you to learn how tocultivate genuine excitement and

(01:42):
anticipation months and inadvance of a launch, so that can
be launching a group program,it could be launching a
community, it can be launchingone-on-ones, whatever it might
be.
I want people to be your ravingfans by the time you open that
cart, so that they are reallyready to buy.
So I think that this is soimportant for us as intuitive

(02:02):
entrepreneurs because, let's behonest, we are not exactly known
for our love of rigid schedulesand cookie cutter strategies.
Right, we thrive on creativityand flow, but that doesn't mean
that we can't have a plan.
In fact, it's.
Having a solid context strategyactually gives us more freedom
to tap into our intuition and becreative, because we're not

(02:25):
creating from that rushed,overwhelmed place.
We're looking at itstrategically and if you're
listening to this as it comesout, we are at the end of 2024,
moving into 2025.
And it is a great time to bethinking of what you are selling
in the upcoming months so thatyou can start following this
process, so that when you openthe cart you feel really solid

(02:49):
in everything that you put outthere and people are ready to
buy.
Because oftentimes what happensis we open up the cart to
whatever we are selling and it'sa slow trickle and that gets in
our heads and that kind ofaffects our mindset and that
makes our energy tank and thenwe don't feel like we can go all
in on the launch and it turnsinto this mess of just not

(03:12):
feeling successful in whateverwe are selling.
Let's talk about this like longgame approach to content.
What can you be doing threemonths before launch to set
yourself up for success?
One thing I love to do withinmy own content and within the
content for the agency is tostart weaving in subtle hints

(03:34):
about what the upcoming offer iswithin our content.
So it's not in a salesy way,but it's in a way that we are
sharing stories and insights andtestimonials and behind the
scenes and it's giving people inour audience glimpses as to
what their problem is and howour offer solves that problem.
So it's like planting theselittle seeds of curiosity, so

(03:57):
that when you're finally readyto announce your launch, these
seeds have fully grown and youhave something to offer people
and they are ready to buy.
So the other thing that I tryto prioritize within our content
and our clients' content isfocusing on building a deeper
connection with our audiencesduring these months leading up

(04:20):
to our launch.
So I prioritize creatingcontent that really speaks to
them and helps them feel seenand understood.
So it's all about buildingtrust and resonance long before
you ever ask for the sale.
So that's that know and trustthat a lot of people in
marketing talk about.
You want that done before youask them to buy something from

(04:41):
you, because otherwise you justfall into the noise of everybody
else that is selling.
The other thing, too, is thatwhen you are building an
authentic and genuine connectionwith your audience, you are
going to be prioritized withintheir feed and within their
social media and they're goingto be able to see you more and
you're going to be top of mindfor them.

(05:02):
So before we get too deep intothe strategy, I want to take a
quick pause and talk in how I'mcurrently weaving in my
intuitive practice into ourlaunching season.
So this is really important tous because the energetics are
just as important as thestrategy.

(05:23):
I have been we have been in aseason in the agency of
launching and setting up a lotof the background things that
make the agency run.
But within the last month, I'vebeen working on a practice
called Empty Presence and it's away to clear my own energy and

(05:44):
it has just been a game changerbecause it is a quick meditation
in which I listen to and Ifocus on, just like clearing out
all the energy that I've pickedup along the way of other
people, my kids, all the thingsthat I'm thinking about, so that
when I sit down to my work, Iam creating from a clear and

(06:08):
focused place.
It is not perfect.
Again, it is a practice andit's something that I have to
remember to prioritize, becausewhen I get so caught up in the
to-do list of all the thingsthat need to be done, I want to
check those off, but then I'mcoming at it from this really
overwhelmed or chaotic space.
So I encourage you to findsomething that, before you're

(06:30):
creating your content, you arededicating yourself to in order
to really get in touch with yourphysical body, your intuition,
so that you are creating from aspace of clarity and knowing,
instead of a space of maybe lackor searching for the right
answers, because what we know tobe true is that best and best

(06:53):
for your business, and you justhave to clear that channel so
that you can hear what it isthat your intuition is like
pointing you in the direction ofdoing so.
I really encourage you to findways to bring your own healing
and intuitive practice into yourbusiness, because it makes such
a difference.
It makes such a difference inbuilding something that is
actually sustainable andsomething that actually feels

(07:13):
good to you.
Okay, so let's get back to thestrategy of content planning.
If you are a note taker, thisis where you want to get out
your notebook, write this down.
I will try to create a resourcethat we can put in the note
section here, but this is also agreat place just to give a plug

(07:34):
for our intuitive businesscommunity to come in and join so
that we can help you.
Like, you don't have to hire acoach for $10,000.
You don't have to hire somebodythat's going to give you, buy a
new program for this, like inthe intuitive business community
.
This is what we do and this ishow we support people.

(07:54):
I do a content session once amonth.
We have a school communitywhere people can ask these
things.
So it's I want you to be ableto take notes today and have
these really actionable steps,but then always remember we are
here to support you.
Also, just if you're listeningto this, find me on Instagram
and send me a message at MegO'Neill 10, and I will help you

(08:16):
with anything along thisactionable plan.
So if you are three months outfrom your launching of whatever
this program is, I want you tothink of that part as the
foundation.
This is where you want to startto identify your client's
biggest pain points.
And now, when I say that with acaveat, we're not going to dig

(08:38):
into people's pain points, butunderstanding where they're
having trouble is going to helpyou with your storytelling.
So let me give you an exampleof that.
It's not to say to point at youare so overwhelmed with excuse
me X, y and Z and you feel andjust keep piling on their

(08:58):
overwhelm.
It's to be able to get intotheir head in a way, and get
really clear on what the storiesor the situations that they've
been experiencing, so that youcan storytell around that so say
you are a fitness coach andyou're saying, okay, I am a
fitness coach and I will helpyou lose weight.

(09:19):
Okay, great, there's a lot ofpeople that are looking for that
, right.
But what if you say something on?
You're trying on your jeans andthey are just feeling like they
are suffocating you and you areready to toss them in the
garbage and be totally done withthem.
I am here to help you feel likethe next time you put on a pair

(09:42):
of jeans.
They are super comfortable andyou are moving and grooving
without any pain.
So I just use that as a quickexample, because that's
something that I've experiencedthis weekend and putting on
something and feeling reallyuncomfortable and it gets you.
That's something that I canenvision and say, yep, I've had
that experience.
This person gets me.

(10:02):
So it helps inform yourstorytelling.
So what are the things that arekeeping them up at night?
What are the things thatthey're really passionate?
Really tune into those thingsso that you can start laying
that foundation and speaking tothem in a language that they
understand.
So next part of the foundationis starting to create content
that actually addresses thosepain points.

(10:24):
So one example would be likethat story.
You could use that in acarousel post, you could use
that in your Instagram stories,you could write blog posts, you
can create videos around thesethings.
And then the third part issubtly start hinting that you're
working on an offer that isgoing to address these problems.
So you don't have to, you don'thave to dive right into giving

(10:46):
away all the information,because people need people.
I don't want to say need, butthink that slow burn of starting
to see what you have and thendiving into what is going to be
the program or offering that youhave.
You think of it like flirting.
If somebody goes hard rightaway, it's a little bit of a

(11:08):
turn off.
It might be.
So you want to start slow,build that relationship with
them and then give them theoffer Now, month two, so we're
two months out for an offer orwhatever you're selling.
You want to start building thatanticipation.
You want to get them reallyexcited.
You want to start sharing thebehind the scenes content.
Show them what you're workingon.

(11:29):
Show them create b-roll of youtyping out the program or you
actually embodying the programthat you're creating.
Oftentimes, whatever you arecreating is something that you
have lived through, that youhave a transformation around.
So start sharing that andshowing that and getting them
excited about having a glimpseon what's the process, what's
your inspiration.
The reason why they're choosingto work with you is because you

(11:53):
are an inspiration to them.
You have created something thatreally speaks to them and
there's these little subtlepieces of it that get them to
say, ooh, that's for me.
So make sure you're showingthat, not just like what I often
see is people go totally behindthe scenes, create something
without sharing anything aboutit, then put it up on a website

(12:13):
and say, hey, I have this thingfor sale and people are like,
why would I buy it from them?
You have to start showing themhow you are so embodied in this
work.
The next part for buildinganticipation is continue to
incorporate that storytelling.
Start sharing more of thepersonal anecdotes or like the
client success throughstorytelling around what you

(12:36):
have to offer.
So if you are launching, like agroup program or something you
want to have had, at least somepeople go through whatever this,
like signature processes thatyou have, so that you can share
whether and maybe it's not toomany other clients, but it is
yourself.
So you want to be able to sharethese personal anecdotes and
say I took myself from here tohere so that people can see

(12:59):
themselves in thattransformation.
And then the last part is ofmonth two, and this plan would
be like increasing yourengagement, really starting to
ask questions, really watchingother that.
You know the people who arewatching your stories on
Instagram watch their stories,converse with them, have
conversation, but let it beauthentic and genuine.

(13:20):
Make sure that you're answeringany comments that you get on
your posts or videos.
If people are asking anyquestions or comments in those
posted videos, make responsecontent back to them so that
they know that you are reallyengaged around this topic.
And then, a month before thelaunch this is where the
excitement really builds Startcreating content around the

(13:41):
launch date.
When are you going to open thedoors to this event?
Get people excited, make itfeel like a party, have high
energy, show people that you arereally excited about what
you're bringing into the worldand then you can start sharing
more specific details about youroffer.
What are they going to learn inthis process?
How is it going to help them?
You can again showcase moretestimonials, tell stories

(14:05):
around that and then get themreally excited that they are
going to have this opportunityto be part of whatever it is
that you are doing.
And then the other part iscreating a sense of urgency.
You can do this and you can dothis really ethically.
Maybe it is tuning into yourintuition and picking a max
number of people that you canhave in the program, or maybe it

(14:28):
is again tuning into yourintuition and getting really
clear on what an early birddiscount or bonus could be.
This is going to create a senseof urgency when you start
sharing it, so that people joinas soon as you open the doors,
and that helps most people keeptheir energy really high during

(14:49):
a launch, and that's what wewant.
We want you to be able to runthrough the finish line.
That's what I like to tellpeople.
So the beginning of a launchcan feel really exciting because
you get people to sign up.
Middle tends to like taper offa little bit.
And then the end.
You have to make sure that youkeep your energy high and run
through that finish line so thatyou still have people signing

(15:09):
up at the end.
Okay, so that is a wrap onanother episode of our intuitive
marketing podcast.
I hope this episode inspired youto ditch the scramble and the
overwhelm and really embrace amore intuitive and intentional
approach to content planning,especially around a launch.
Remember, your marketing shouldfeel as good as it looks.

(15:31):
So ditch the hustle, trust yourintuition and create a business
that truly aligns with yoursoul.
We are here for you.
Let us know which part of thislaunch plan felt really good to
you, which part felt a littleconfusing.
I'm happy to support you.
I hope that you will tune innext time for the next episode,
where we'll be talking aboutwhen to hire out, when to find

(15:52):
people like VAs, copywriters,different things like that.
We will talk to you soon.