Episode Transcript
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Speaker 1 (00:00):
Are you a solopreneur
, drowning in to-dos but
terrified to let go of control?
Speaker 2 (00:05):
Hiring can be so
scary, especially when you
aren't quite sure there'll be areturn on investment, or how do
you know when it's a better useof your time to not be doing the
small tasks in your business?
Hey, soulful CEOs, welcome backto the Intuitive Marketing
Podcast.
I'm Chelsea and I'm Meg, and intoday's episode we're diving
(00:26):
into a topic that's pretty nearand dear to our hearts and,
honestly, probably yours too.
It's all about knowing whenit's time to just hire help in
your business.
Speaker 1 (00:37):
Yes, because, let's
be real, being a solopreneur can
feel like a glorious, yetreally exhausting one-woman show
can feel like a glorious yetreally exhausting one-woman show
.
Speaker 2 (00:52):
Hey there, friends.
Welcome to the IntuitiveMarketing Podcast, where we
ditch the bro marketing BS andbring you big sister vibes
instead.
I'm Meg and this is Chelsea.
Speaker 1 (00:58):
Your new biz besties.
Speaker 2 (01:00):
We met on TikTok in
2023.
Fast forward to now and we haveteamed up here to guide you
through the wild world ofmarketing your business with
heart and soul.
Speaker 1 (01:09):
Are you feeling lost
or overwhelmed, maybe unsure of
your next steps, but you have abig vision of where your
coaching, healing, speaking orwriting career could be in the
next five years, 10 years.
Don't worry, we've got yourback.
We'll help you tap into yourintuition, build a brand that
lights you up and leverageproven marketing strategies to
grow towards a six or evenseven-figure business in a way
(01:31):
that won't make you cringe.
Speaker 2 (01:33):
We're actually here
to help you bring the magic back
into your marketing.
Because marketing should feelgood, not gross Grab your
favorite drink, get comfy andlet's get started your favorite
drink, get comfy and let's getstarted.
Speaker 1 (01:49):
And this episode is
especially relevant for all of
our amazing listeners because,as intuitive entrepreneurs, we
often have this deep desire todo it all ourselves.
We pour our hearts and soulsinto every detail of our
business, but sometimes that canlead to burnout and overwhelm,
and we just don't want that foryou.
Speaker 2 (02:03):
So we've broken today
down that we're going to talk
about signs that it's time tobring on some support how to
choose the right kind of support, who do you need to hire, what
title, what job description?
Plus, we're going to reallynormalize and share some of our
stories about unique andchallenging approaches to
figuring out like when do youhire, who do you hire and how do
you make that decision.
Speaker 1 (02:29):
Before we jump in
Chelsea, let's just talk about a
little bit about how we arebringing intuition into the
boardroom of our business.
What's one way that you've beenbringing personal healing or
intuition into your businessthis week?
Speaker 2 (02:38):
Okay, so this is a
fun one.
I've been refocusing on humandesign charts lately.
I have them, like ready to pack.
We're in the process of movingto our new house and so I have
all of our three charts formyself, my husband and myself
printed.
So it like came back into myfield and I'm really leaning
into using a pendulum to helpwith yes or no or this or that
(02:59):
questions.
That's really in alignment withmy sacral decision-making style
.
Also, really paying attentionto what I get excited about,
what lights me up as a generatorthat's where I'm supposed to be
spending my time.
That kind of ties into today'sconversation and it's honestly
been a game changer for how Ithink about what I should be
delegating, because the thingsI'm not excited about I
(03:21):
shouldn't be doing.
It's not my highest and best,and so I'm learning to lean more
into that.
What about you?
Speaker 1 (03:27):
You've been helping
me with that and I'm keeping a
little note and noticing when Ido something in my work and if
it lights me up or if it doesn'ttoo, so I can remember that.
And this week I've beenincorporating more mindfulness
practices into my workday.
I'm really pushing myself tomeditate before I start a task.
Even if I'm feeling like reallyrushed, like I have to start
(03:48):
this task, I'm making sure Icarve out 10 minutes to clear my
energy and I always feel somuch better on the other side.
But getting myself to do it isalways can be hard, so I start
with a short meditation andsetting the intention for the
day.
It really helps me feelgrounded once I'm moving into
the work and not as like franticand hectic.
(04:09):
So the other part is like makingsure that I'm using my
intuition in creating thecontent that we use and in our
client calls, especially withwhere we're in the middle right
now of launching our community,and I think it's really
important to have a groundedbase of content that you're
using but then tuning into myintuition in the stories or what
(04:30):
I want to share about it.
And last but not least, lastweek I picked up a new pendulum,
because the one that I hadbroke and I didn't use it as
much.
But you always talk about itand I'm like I really want to
use it and I asked it what theyes and no was going to be.
And I've been using it for afew different things and it
always feels like spot on, sothat has been really exciting
(04:51):
too.
Speaker 2 (04:51):
Oh, I love that.
So let's talk about some of thesigns you need to hire.
It often feels like friction,right, it's when something you
know you should be getting somethings off your plate, but how
do you decide?
You know you should be gettingsome things off your plate, but
how do you decide?
So here's some signs that we'veheard and felt when is it time
(05:11):
to bring someone in to help youversus when do you just need to
get better?
I do feel like that.
This is something that in thepast five-ish years of online
business ownership, there's beenjust this big shift towards.
There's an online course foreverything.
There's a YouTube channel.
You could teach yourself everypiece of what you need to do,
but is that the best use of yourtime?
Is that like?
How does it feel?
Do you have enough time?
(05:32):
I don't have enough time, wedon't have enough time.
So here's some signs that webrainstorm.
One Instagram you know what Iactually?
I think I only started showingup on Instagram consistently,
like three years ago.
I didn't even have an Instagramaccount before.
Really, I only I did.
I marketed all of my previousbusinesses only through Facebook
(05:54):
and LinkedIn.
Wow, stepping into Instagram, Ihave hired out and had content
creation support in varyingphases of my business and it
often was when I needed to seewhat it felt like, when it was
actually running with somestrategy, and then could glean
from that and do some seasons ofdoing it myself.
And so if Instagram is feelingfrantic, if you open up the app
(06:16):
and you just feel your skincrawl, if you are in
comparisonitis, if you know thatyou want to be marketing on
Instagram but it just does notfeel feel right, that's a great
time to be hiring someone likemeg and her beautiful team.
this is a big one that I hear alot when someone signs up and
you have no idea what'shappening next for them.
Yeah, I was on a strategy callwith a client this week and she
(06:40):
was like somebody just boughtsomething from me and I don't
even think they got the deliveryemail.
Like I don't know how theyfound it, I don't know if they
got it.
So then I was like up in themiddle of the night being like
wait, did this person get thelogin?
And that's such a shittyfeeling, like we've all been
there.
But if you've grown reallyquickly and need to circle back
to the details, or if you don'thave systems in place, that
(07:04):
feeling shaky can absolutelyprevent you from growing because
your nervous system doesn'twant to feel that.
Speaker 1 (07:10):
No, I've wanted to
close it down.
Speaker 2 (07:13):
Yeah.
Yeah, just shut the doorsbecause you don't want to be
like not showing up or sellingwhat you said you were going to
do.
And this one oh, I need to hirethis out.
I'm saying this one out loudbecause I need accountability
for this.
Constantly losing emails that'snot so much me, but backed up
email inbox Every single week.
I have clean out my email inboxon my to-do list and I have
(07:35):
identified the VA in our teamwho wants to start doing it for
me.
And it's a struggle to thinkthrough if I've never
successfully run my email inboxwell.
Speaker 1 (07:46):
I can't even imagine.
Speaker 2 (07:48):
So that's my next
like growth edge.
I swear, josephine, if you'relistening to this, by 2025,
you'll be running my inbox, butI think those are some signs,
and Meg's got a couple more foryou.
Speaker 1 (07:57):
Yeah, 90,000 emails
in my that's really a sign that
I need.
So another one is you feelembarrassed to share your
website, or you just haven't hada website like me for a long
time.
I have it.
It's built on the back end.
I just haven't finished it, sothat's one sign of maybe now is
the time.
The next year is the time youwant to invest that money, so
you feel really solid.
Having our agency website hasfelt so good to me because I can
(08:20):
just send people there.
It feels like really good in mynervous system.
If you're spending like 12 hoursa week creating Instagram
content or marketing, writingyour emails, anything like that,
that's a lot of time, andthat's a lot of time that you're
out of your zone of genius,unless you love doing it.
That might be a place where youcan say I could buy my time
back.
So that's where I look at Ireally want to buy my time back.
(08:41):
Anything that's like making youfeel dumb or making you feel
like you need to buy another$2,000 course.
That's often where I findmyself like, okay, I'm just
going to buy from this personand oftentimes I leave feeling
like, oh, I could have-.
Better than I thought it wouldbe Exactly I knew more and I
could have spent that $2,000just having somebody set up my
honey book or whatever it is youknow.
(09:02):
So I think that's the importantpart too of if you don't feel
solid about it and it's notsomething you want to learn and
then monetize, pay for somebodyto do it for you, so it's just
done and you can move forward,and I think in that transaction.
Speaker 2 (09:15):
the other person
probably loves doing it Like
that's something that I getexcited about, like when we
first launched the agency, wewere using HoneyBook and the
woman who I hired.
She brought so much joy andthoughtfulness and ideas that I
would have never thought of.
Even if I had watched everyYouTube about HoneyBook, I would
not have brought joy to it.
I would have been like, great,I just got it done.
(09:36):
And so that's also something tothink about.
Some people love managinginboxes.
I do not.
No, yeah, it's also aboutbringing people into your little
team that really enjoy whatthey're doing and are in their
zone of genius Right and thenyou can learn from them too.
Speaker 1 (09:53):
Like one of our
clients, we created content for
them, and now they created thisprocess that saves them so much
time too, so it's like you canuse these services for a little
while and then make it yours too.
It's not a forever investmentall the time.
Speaker 2 (10:07):
So that's something
else to remember.
Yeah, so we wanted to normalizethat.
This is a really challengingtopic and I feel like there's
not a lot of people talkingabout hiring because it's so
unique, like everybody's process, everybody's strengths,
everybody's needs, everybody'sADHD, like everybody needs a
different hire to take thingsoff their plate.
(10:29):
And so tuning into the innerwisdom is so powerful.
Obviously that's what we try tobring to.
Tuning into the inner wisdom isso powerful.
Obviously that's what we try tobring to all of the
conversations here on thepodcast.
So let's start talking aboutjust our experiences with hiring
.
Meg, when did have you hired?
Does it feel good to hire?
When did you start firstexploring being more than a
one-woman show?
Speaker 1 (10:50):
I have hired.
I've hired VAs, I've hiredpodcasts.
When I was doing my podcast, Ihired a company to manage my
podcast.
What my biggest holdup andproblem is that I am such a my
trauma response in life has beenlike I'll just do it myself,
right, I'll just do it myself,I'll just do it myself.
And it's so much easier to doit myself than to explain to
(11:12):
somebody.
And it's so much easier to doit myself than to explain to
somebody how to do it.
And that has been.
It's something that I knowneeds to be healed within me.
So I keep, I try to alwayschallenge myself there.
Okay, I, instead of just sayingI'm going to do it myself, I
look at what is the stress thatit's causing me or what.
So I, I am not I.
At the time when I hired a VA,she was the so lovely, so
(11:35):
helpful, but I didn't give herany direction, like I wanted to
hire somebody that was going togive me direction, and I think
we see that.
Speaker 2 (11:42):
I think that's really
common.
Yes, exactly, Am I hiring?
Are you trying to hire a doerto just do something that you
already know how to do, but youjust want it off your plate?
Speaker 1 (11:53):
Yeah, or are you?
Speaker 2 (11:53):
trying to hire
someone who's going to bring
strategy to it.
And that is not typically thesame person.
Speaker 1 (11:59):
Exactly, and I think
that I think I logically knew
that, but I was hoping for somekind of miracle.
Speaker 2 (12:06):
A little unicorn to
dance into your business?
Speaker 1 (12:10):
Yeah, so just tell me
this is going to make your life
easier, but the way that I makethese decisions is like now.
Looking at it is like what'sgonna buy my time back and what
do I love to do versus what'sdrains me.
So I'm much more clear on thatnow and I know that there's a
lot of things that I can learn,but I don't wanna spend hours
(12:30):
and hours doing it.
So I think that's where I tryto focus and make my decisions
from.
How about you?
Speaker 2 (12:37):
Yeah, what you just
said reminded me of a
conversation I had, I don't know, maybe a year ago, where I told
someone I either need to paysomeone to have more childcare
so I can work more to do thesethings, or I need to pay someone
to do the things I don't wantto do and spend time with my
child, and that's really, Ithink there's.
As a parent, I think I makedecisions a little bit
differently than I used to,because there is that you've
(13:00):
just got to be hyper productivein the pockets of time you have
while you, if you're a mom, andso I think a rule of thumb that
has served me really well.
I worked with a mentor by thename of Melissa Farr.
She doesn't really do businesscoaching or anything anymore,
but she was really great.
I worked with her back in 2015,2016, and she shared this rule
(13:23):
of thumb that when you're doinga launch or when you're looking
at your ongoing overhead in abusiness because let's be real,
like if you sign on to have athree-month commitment with a
online business manager, likethat person is now part of your
overhead of your business and Iwas told to look at having 20%
(13:44):
of what you want to be earning,not what you're earning now, and
that was a really big shift forme.
If you want to have a $20,000launch of a mastermind that
you're launching, this is what Iwas going.
I was preparing for a mastermindlaunch while I was working with
her and I wanted a $20,000launch, and she was like are you
comfortable spending $4,000?
That would be 20% to take someof the launch activities off
(14:08):
your plate so that you can stillbe in your zone of genius.
And so what that looked likefor me was hiring someone to
help set up the sales page,hiring a copywriter, hiring
someone to help me make some ofthe PDF fillable worksheets that
were going to be part of themastermind.
Could I have figured some ofthat out?
Yes, I had never had a $20,000launch, so it was a huge stretch
(14:30):
for me to think about.
Putting $4,000 on a credit cardis what I did to pay for these
people in advance, and I had a$23,000 launch.
I'm not saying you shouldalways put people's fees on a
credit card, but for me, that'ssince then served as a really
good barometer that when I sitdown and look at my monthly
bookkeeping, I'm looking at okay, what's my software overhead
(14:53):
and what's my people overhead?
And is the people overheadunder 20% of what's coming in
the door and is it helping meincrease what I'm earning?
And if I'm not currentlyearning what I want to be
earning, okay, if I want to bemaking $10,000 extra more a
month, is there someone in myteam I could be delegating to
(15:13):
that could be doing $1,000 worthof activities for me?
that would help me get thatextra 10,000?
.
So I'm maybe a little bit morelike logical on.
I want to see the income likethe return on investment
calculation.
But it's really because thatwas such a big energetic stretch
for me the first time I usedthat and it worked.
If it hadn't worked I probablywouldn't be using it to this day
(15:35):
.
Speaker 1 (15:35):
You saw the proof.
Speaker 2 (15:36):
I saw the proof and
then I think also, just as a mom
, there is that element of do Ipay someone to be with my kid or
do I pay someone to do things Idon't want to do, and I think
that's been a shift for me forsure.
And here's no one can tell youthe exact steps to follow, who
to?
Speaker 1 (15:54):
hire first.
Speaker 2 (15:54):
If you see courses
out there of like how to hire
your first VA or whatever likemaybe you need a VA.
So what we're going to talkabout is some of the things.
What are some of the roles thatyou could be hiring?
I actually just mentionedonline business manager.
We didn't put that down here,but some of the terms operations
(16:14):
manager, some of the roles orjob descriptions that you might
hear out and about or bethinking about.
So these are some pretty commonthings that people might hire
out.
Social media content creationor social media management.
Copywriter that could besomeone rewriting the copy on
your website, writing copy for anew sales page, writing copy
(16:35):
for your content, a website orfunnel designer.
Most people do not want to allof a sudden magically become a
website designer.
Speaker 1 (16:44):
And there's so much
that goes into it.
Yeah.
Speaker 2 (16:46):
The best investment
if you decide that you need a
website.
Right Lead generation.
That would be search engineoptimization or paid ads
management.
I have now twice in my lifetimeas a business owner taken
courses.
One was by Emily Hirsch, onewas by my friend, carla, and
both times I was like I am goingto teach myself how to run ads.
(17:06):
And then it's just not fun tome and it's not exciting, and so
I like learn it, enough to know, and then fizzle out and I'm
like why did I think I was goingto do it this time?
Backend and tech, va stuff.
Speaker 1 (17:18):
This is typically
like.
Speaker 2 (17:19):
If you are someone
who is saying I don't know
what's happening to people whenthey sign up, I don't know if
they're getting the welcomesequence, I don't know, like
backend linking up, setting upZapier's apps, automations,
integrations if that's not yourjam, a tech VA would definitely
be something to consider.
An admin VA is someone who'sgonna help maybe with your
(17:39):
scheduling, managing yourcalendar, your inbox, sending
out welcome gifts, like more ofthat executive assistant style
and, like Meg said, podcastediting, podcast managing.
I have had a YouTube manager inthe past when I was getting
really serious about YouTube,and so these are not coaches,
these are not consultants.
These are people who are doingthings in your business so that
(18:03):
you can be focusing on doingsomething else, either in your
business or just out in life, orbeing with your family or
whatever Like it's just.
These are typical roles, a lotof these.
We actually have these teammembers in our agency.
So if you're like, where onearth would I go find these
people, yes, you can go toUpwork or Fiverr or Facebook
groups for VAs and put togethera job description and interview
(18:25):
them.
Or if you work with us or haveconsidered working with us at
the Intuitive MarketingCollective, you can trust Meg
and I.
All of our hires are amazingand we pair people with the
right doers that you need inyour business for right now.
Speaker 1 (18:39):
I think you did a
great job like explaining that
too, because often I've heardpeople like in our, in my
networking group like talk aboutI wanted a VA to do all my
social media and it's okay.
You got to understand whatyou're hiring these people for
too, and like how they're allvery different and, like when
you were describing a tech VA,is very different than an admin
VA.
Potentially Sometimes you canfind people who are.
(19:01):
But being really clear on whatare the things that you want to
get off of your plate and, Ithink, getting to the core of
what is it that's stressfulabout it or that you don't want
to spend the time learningBecause, if it is like you don't
understand what to post onsocial media or you just don't
like creating it, those aredifferent places.
Like getting clear I think Ihadn't been clear in the past,
(19:26):
so hopefully that helps somebodyto tune into their clarity.
But some other things that youthat could be really helpful
that you might not benecessarily thinking about as a
direct day-to-day.
Like hire, something that I'vehired out hired out, yeah is
bookkeeping because that is sovaluable and even at the times
in my business where I am makinghardly any profit, I still keep
my bookkeeper because it hasjust been so helpful to my
(19:49):
nervous system because sittingin December one year with a
million sticky notes of whatreceipts I needed, I was like I
can never do this again.
Also, I love paying myaccountant, so once a year I
hire her.
I already I was like I cannever do this again.
Also, I love paying myaccountant, so once a year I
hire her.
I already sent her a messagethat I want to be first on her
list for my taxes, becausethat's another thing that like,
I want to know that the, anexpert, is doing it and that I
(20:12):
will never learn tax law orwhatever.
You can also hire out, just like, really specifically for
graphics for your content.
And so, say, you are launchinga Facebook group or you're
launching a program and you justwant Instagram story slides and
some graphics for your feed.
Like, you can hire out just apackage of those kind of
(20:34):
graphics so that you don't feellike that's what's holding you
up from sharing.
You can hire somebody that doesa sales process review, who
looks at how you're taking yourcalls and then really giving you
and implementing a system foryou and telling you this is how
you're going to optimize itbetter.
This is how you're going to getmore people to say yes.
Also, hiring somebody who willdo a client journey assessment
(20:57):
looking at where they're findingyou, what needs to happen next,
and maybe helping you optimizethat with either just telling
you how to do it or, like in ouragency, how we have somebody
who would be able to helpimplement.
They could have somebody thatcan implement all the steps
along the journey that you need.
Something like our 90-daymarketing plan is something that
you might not think of rightaway, of, oh, I need to find
(21:21):
somebody to do a 90 daymarketing plan for me.
No, but you could hear ustalking about it and then say
have this road back for 90 dayswritten for you, with checklists
and all the things, so thatthen you're not spending 25
hours doing that yourself orhowever many hours and you're
also getting the expert advice,versus having to try to figure
(21:43):
that out on your own.
And finally, like somethingthat's my favorite is hiring
intuitive support, energetic,somatic work, because our
businesses are so much energetic.
They're so tied to oursubconscious.
They're also so tied to, like,our physical bodies.
Like I see the massage that Iget every month from my masseuse
(22:06):
as a work expense.
I don't think taxes would seeit the same, but I see it as
outsourcing so that I then havethe energy to show up for my
clients.
Intuitive sport, the same thinglike getting clarity.
It's not that I'm outsourcingmy power and saying to them give
me all the answers.
It gives me this place to comeand really go through the energy
(22:26):
and then get clarity on where Ineed to go.
Yeah, so sometimes we just needto invest in support to reach
that next level.
So it's an act of self-beliefand expansion.
So, for those who are listening, you might feel that pull to
hire, but you might be a littlehesitant.
So, like Chelsea, what advicewould you give them?
Speaker 2 (22:47):
I think the first
thing is to get crystal clear on
what tasks are draining yourenergy and taking you away from
your zone of genius.
Because just saying I need a VAlike I'm just imagining someone
going into there's Facebookgroups where you can hire VAs
right, and I need a VA Like I'mjust imagining someone going
into there's Facebook groupswhere you can hire VAs right, I
need a VA to help in my business.
The first question one of theVAs is going to answer is great,
what type of VA and what tasksare you trying to have done?
(23:07):
And so you want to considerwhat kind of support would be
most helpful.
Is it a VA to handle admintasks?
A copywriter to createcompelling content?
A social media manager to boostyour online presence to create
compelling content?
A social media manager to boostyour online presence?
Are you in fight, flight, freezeand need some nervous system
regulation to get into theactivities that you're avoiding?
Once you can get clear on whatyou need, then you can start
(23:30):
researching or interviewing orfinding the people that are
going to fill a role, and thenyou can trust yourself, like
trusting your gut feelingthroughout the process.
If you are clear I need anonline business manager, I need
a bookkeeper, then it's muchmore targeted, like what you're
trying to do, and then when youmake the decision, it's so much
(23:51):
easier to be like, okay, I'mgoing to trust this process
instead of I think I needsomeone.
And then you hire someone andyou don't know.
You still don't know, you stilldon't know if they're really
doing an activity that's goingto be beneficial for your
business Makes sense Totally.
Speaker 1 (24:07):
So we want to give
you a little piece of homework
For the next week.
I want you to keep a runningnote on the tasks that you do.
It could be a Google Doc, itcould be in your phone.
What would first tune into?
What are those tasks thatyou're doing every day, maybe
even rating them energeticallyof, like how much you like them,
how much you don't.
And then what would thesuccessful version of you you
(24:27):
are successful.
What would like the futureversion of you be outsourcing?
So look at it.
What doesn't light you up?
What are the things that drainso much of your energy?
And then just start dreamingand seeing what tasks you
actually want to get off yourplate, and then you'll get clear
on who that is that can fillthat role and really take those
(24:48):
tasks off.
Speaker 2 (24:49):
I love that homework.
It's something that pretty muchevery mastermind I've ever
joined has had us do this like atime audit and a task audit.
And I just want to throw thisout there that if you're inside
of our intuitive businesscommunity or a monthly
membership already or want tojoin, come share those tasks
because you might realize youmight look at a list of tasks
and not realize like, oh, thosefour would go to this type of VA
(25:12):
and that would go to here, andso if you create this list and
you're in the community, come inover into the school, put like
your list I will help you createa job description.
This is something I find greatjoy in is figuring out like
which tasks would go under whatrole and help you create a job
description so you can go hireit.
And if it's something that wedo in the agency, we can
(25:33):
certainly talk to you and see ifwe can help get you a good deal
on what you need done.
I guess that's a wrap onanother episode of the intuitive
marketing podcast.
I hope this episode inspiredyou to think about expanding
your team and support in thefuture to allow for that
sustainable expansion that somany listening to this podcast
are looking for, and it willhelp you embrace, maybe, a more
(25:54):
intuitive and intentionalapproach to juggling all of the
hats of being a business owner.
Speaker 1 (26:00):
Remember, your
marketing should feel as good as
it looks.
So we want you to ditch thehustle, trust your intuition and
create a business that trulyaligns with your soul.
So I hope you tune into thenext episode, where Chelsea is
going to be diving into systemsyou will want to have in place
to actually run your business.
So today we talked about someof the who, and next week you
(26:21):
will hear specific examples ofsystems and ways to set yourself
up for success.