A conversation with Anand Ethirajalu, farmer-turned-ecologist and project director for the Save Soil movement.
We don’t talk about it much, but we should: a remarkable transition has been unfolding on the Indian subcontinent over the past few decades. Hundreds of thousands- if not millions- of farmers have been trained in regenerative practicesand have successfully made the switch. Yes, with higher yields and greater profits, largely due to significantly lower production costs.
In the conversation, we focus on one region where the Save Soil movement, led by Sadhguru, has been training more than 10,000 farmers per year.
There are countless lessons to be learned. Soil can recover quickly, but shifting farmers’ mindsets often takes much longer. One key strategy: don’t risk the whole farm. Start with just 10%, and show immediate financial results—higher profits. Provide crucial support in the early years, especially during the first growing season.
More and more farmers are also joining programs to plant permanent crops like timber and fruit trees, both as a form of insurance and with the broader goal of planting enough trees (currently over 12 million a year) to begin “harvesting the clouds”.
==========================
In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.
==========================
👩🏻💻 YOUR OUR WEBSITE
💪🏻 SUPPORT OUR WORK
- Join Gumroad
- Share it
- Give a 5-star rating
- Buy us a coffee… or a meal!
==========================
🎙 LISTEN TO OUR PODCAST AND SUBSCRIBE TO OUR CHANNEL OR WATCH IT ON 📽️ our YouTube channel
==========================
FOLLOW US!
🔗 Linked
Thoughts? Ideas? Questions? Send us a message!
Find out more about our Generation-Re investment syndicate:
https://gen-re.land/
Discount code for €200 of: Investinginregenerativeagriculture
Fresh Ventures Studio online course Nov 2025
Thank you to our Field Builders Circle for supporting us. Learn more here
Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com
Join our newsletter on www.eepurl.com/cxU33P!
Support the show
Thanks for listening and sharing!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.