E044: Global Branding, Crafting Iconic Campaigns, Rebranding Greece | Peter Economides

Invigorate Your Business With George Stroumboulis.⁠⁠⁠⁠⁠⁠ https://www.stroumboulis.com/podcast/strategic-branding-genius-with-peter-economides-e044-podcast GUEST: Peter Economides is a highly respected global marketing strategist and branding expert, known for his transformative approach to brand development. With an illustrious career spanning decades, Peter has worked with some of the most iconic brands in the world, helping them define and communicate their identities on a global scale. His expertise lies in creating bold, emotionally resonant campaigns that transcend cultural and geographical boundaries, making brands not only visible but also memorable. Peter's journey began with leading roles at top advertising agencies like McCann-Erickson and TBWA\Worldwide, where he played a pivotal role in shaping brands such as Apple, Coca-Cola, and Absolut Vodka. His work at Apple during Steve Jobs’ return in the late 1990s is particularly notable, as he helped reposition the tech giant during one of its most critical phases, contributing to the development of the famous “Think Different” campaign, which redefined Apple’s brand identity. As the founder of Felix BNI, a boutique branding consultancy, Peter continues to drive the conversation on brand transformation, working with businesses, governments, and even countries to reshape their image and stay relevant in an ever-changing marketplace. He has been instrumental in advising companies on how to navigate the digital age, and his insights on the intersection of culture, technology, and branding have made him a sought-after speaker at global forums and conferences. Peter’s Website: https://www.felixbnistrategy.com/peter-economides Peter’s LinkedIn: https://www.linkedin.com/in/petereconomides Peter’s Instagram: https://www.instagram.com/peter_economides/?hl=en ⁠STREAM: ⁠ https://www.stroumboulis.com/podcast/strategic-branding-genius-with-peter-economides-e044-podcast ABOUT THE PODCAST: The Invigorate Your Business with George Stroumboulis podcast features casual conversations and personal interviews with business leaders in their respective fields of expertise. Crossing several industry types and personal backgrounds, George sits down with inspiring people to discuss their business, how they got into that business, their path to the top of their game and the trials and tribulations experienced along the way. New episodes weekly. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.stroumboulis.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ABOUT THE HOST: George Stroumboulis is an entrepreneur to the core, having launched several ventures across multiple industries and international markets. Visit his website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.stroumboulis.com/about-george-stroumboulis⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW GEORGE STROUMBOULIS: INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/georgestroumboulis/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠