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April 1, 2025 23 mins

In this episode of the IoT For All Podcast, Wienke Giezeman, CEO and co-founder of The Things Industries, joins Ryan Chacon to discuss why enterprises choose LoRaWAN. The conversation covers the growth and adoption of LoRaWAN and its evolution, the advantages of private LoRaWAN networks, the unique value proposition of LoRaWAN, challenges enterprises face, and future growth areas for LoRaWAN in building management, retail, and water metering.


Wienke Giezeman is the co-founder and CEO of The Things Industries. He founded The Things Industries in 2015 with Johan Stokking. The company has since become the global leader in LoRaWAN network and solution management software, overseeing more than 2.5 million LoRaWAN devices across the globe and routing 2.5 billion messages a month.


The Things Industries is a well-established LoRaWAN connectivity and services provider. With a global installed base of over 50,000 gateways, 1.5 million connected devices, and 500+ enterprise customers, they assume a leading role in the global IoT ecosystem.


Discover more about IoT and LoRaWAN at https://www.iotforall.com

Find IoT solutions: https://marketplace.iotforall.com

More about The Things Industries: https://www.thethingsindustries.com

The Things Conference: https://www.thethingsconference.com

Connect with Wienke: https://www.linkedin.com/in/wienke/


(00:00) Intro

(00:20) Wienke Giezeman and The Things Industries

(00:58) Growth and evolution of LoRaWAN

(03:12) Why LoRaWAN is the only option for enterprise IoT

(04:25) Advantages of LoRaWAN

(06:57) Misconceptions about LoRaWAN

(08:51) Private LoRaWAN networks

(15:14) Biggest challenges for enterprises adopting LoRaWAN

(17:17) What LoRaWAN use cases will grow the most?

(21:39) Learn more and follow up


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