Attribution Is Fiction: Profit Over Dashboards | Ep. 28 w/Andrew Maffettone (BlueTuskr)

E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC, social) makes ROAS tidy but wrong, why profit beats channel vanity metrics, and how to design campaigns by channel purpose (education vs. capture). He shares a surprising SEO play—using low-cost Google Ads to accelerate rankings—then retargeting for conversion, plus a blunt take on why driving ads straight to Amazon often hurts organic rank.

You’ll learn:

• How to evaluate spend, revenue, and profit across channels, not in silos
• Why last-click is broken—and what holistic measurement looks like
• When Meta/TikTok work (and what to do when budgets are small)
• The SEO “quick lift” loop: traffic → rankings → retargeting → sales
• Why “send paid to Amazon” backfires and better ways to support listings

Connect with Andrew

• BlueTuskr: https://bluetuskr.com

• LinkedIn: https://www.linkedin.com/in/andrewmaff

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

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