All Episodes

July 30, 2025 16 mins

What do you do when Google, Meta, TikTok, and every other ad platform shut the door in your face? You break the rules, rewrite the playbook, and scale anyway.


In this episode of Is Anything Real in Paid Advertising?, I talk with Pauline Schmiechen: badass founder, consultant, and builder of multiple high-traffic adult platforms, who’s thriving in the shadows of mainstream media.


With 3 million+ users a month and zero access to traditional ad platforms, Pauline isn’t asking for permission...she’s building power in places most marketers are too afraid to look.


Here’s what we dive into:

  • Why “intimacy is the new currency” in digital marketing
  • How TrafficJunky, Telegram groups, and SEO still outperform when used right
  • Creative campaigns like billboards, Discords, and even a plane over Coachella
  • Fanblast, the WhatsApp/iMessage platform giving creators a direct line to fans (and revenue) and why Pauline’s all-in on it
  • The myth that “nobody pays for porn” (they do...and, shocker, it’s billions)
  • The backlash, the double standards, and why Pauline still shows up fully clothed at her laptop like every other founder you know

We also dig into the real reason OnlyFans exploded and why traditional marketing can’t handle industries built on human behavior, emotion, and connection.


This isn’t about adult content. It’s about stigma, scale, and what happens when creators and marketers get locked out of the “acceptable” world...and still thrive.


🔗 Resources & Mentions:

📬 Subscribe to explore what’s real (and what’s just noise):

https://isanythingrealinpaidadvertising.adamwbarney.com

Mark as Played

Advertise With Us

Host

Adam W. Barney

Adam W. Barney

Popular Podcasts

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.