Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend.
In this episode, we cover:
- How Green Zone went from wide-net consulting to honing in on manufacturing and distribution niches.
- Why referrals and word-of-mouth still outpace cold ads in today’s noisy market.
- The systems Abu is putting in place to make referrals predictable and scalable.
- The biggest misconceptions about “slow growth” and what it really takes to build traction.
💡 For any founder wondering if they have to pour cash into ads right away, this conversation will reset your mindset.
👉 Connect with Abu:
LinkedIn: linkedin.com/in/abubakarrkamara
Green Zone Solutions: gzsolutions.co
🎧 Explore all episodes: Is Anything Real in Paid Advertising?
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