It Comes Down To This… Newsletters Aren’t obsolete—You're just not doing them right.

Everyone wants to go viral on social—Reade Milner quietly built empires through your inbox.In this episode of It Comes Down To This…, Monte Clark sits down with Reade Milner to break down the real value of email newsletters—why they’re making a major comeback and how to do them right.Reade, founder of a digital agency with over a decade of experience, reveals why email remains the highest ROI marketing channel and how companies (big and small) are quietly building massive impact with a well-curated list and consistent publishing.If you’ve ever wondered:“Do I really need a newsletter?”“Where do I even start?”“Is email still relevant in a world of social?”…this is your episode.Topics include:Why email outperforms social by 40xThe three kinds of email: marketing, cold, and spam (yes, they’re different)How to build a list from scratch—even with zero subscribersThe right way to combine newsletters, video, and social into one flywheelWhy consistency, not fancy platforms, makes or breaks your email game🎧 Listen in and learn how to turn your inbox into your most powerful marketing asset.👉 Want to be a guest on the show? Go to: MonteClark.com and click "Be a Guest."Guest Introduction:Reade Milner is the founder of a digital marketing agency based in Atlanta, GA, with over 15 years in the industry. He’s helped hundreds of businesses rethink their approach to content by doubling down on email marketing and leveraging newsletters as a relationship-building engine. Reade specializes in turning simple conversations into high-impact campaigns—and his take on email? It's not dead. It's dominating.Key Takeaways:– Email is still king. It delivers a $38 return for every $1 spent and outperforms social by 40x in customer generation.• Your list already exists. Start with your contacts, CRM, or phonebook—don’t overthink it.– The platform doesn’t matter nearly as much as your consistency. Mailchimp, Beehive, Kit… pick one and stick to it.–There are 3 types of email: marketing, cold, and spam. Know the difference and avoid the gray areas.– Newsletter content can (and should) fuel your entire content ecosystem—social, blog, podcast, and video included.Chapter Markers:00:00 Top Three Reasons to Invest in Email Newsletters 00:32 Introduction to Reed Miller 01:22 Why Email Marketing Still Reigns 04:10 Newsletter Misconceptions and Effectiveness 06:03 Choosing the Right Email Platform 09:15 How to Start Building Your Email List 12:10 Who Should Be on Your List? 15:20 Opt-In Rules and Email Compliance 17:15 Spam vs Cold Email vs Email Marketing 21:25 Types of Newsletters You Can Create 25:17 Structuring and Repurposing Your Newsletter 30:29 Client Success Stories Using Newsletters 35:22 Budgeting and Frequency of Sending 38:56 Using AI to Support (Not Replace) Newsletter Creation 42:41 Final Thoughts and Reflections Keywords:email newsletter marketing, how to build an email list, email vs social media marketing, Reade Milner, Monte Clark podcast, It Comes Down To This, email marketing strategy, content repurposing, newsletter growth tips, digital marketing podcast, personal brand marketing, business newsletter strategy