IT COMES DOWN TO THIS… with Monte Clark

IT COMES DOWN TO THIS… with Monte Clark

It all comes down to decisions. The big ones. The bold moves. The critical moments that define careers, shape industries, and transform lives. Welcome to ”It Comes Down To This...,” the podcast that dives deep into the pivotal decisions fractional leaders face every day. Join Monte Clark as he sits down with top fractional executives, consultants, and industry experts who share real stories, hard-earned lessons, and actionable insights from the trenches of fractional leadership. Each episode pulls back the curtain on the crucial decisions and strategies that drive success in marketing, sales,

Episodes

June 11, 2024 52 mins

Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’re disrupting legal marketing with authentic, relatable messaging. Discover how avoidi...

Mark as Played

One man saved his company a staggering $350 million, only to face inexplicable challenges that sent him on a quest of strategic self-marketing. Today, I'm joined by Gordon Tredgold, whose journey is a testament to resilience and the power of building a strong online presence. Together, we recount the ups and downs of his incredible journey, which earned him a global following. His strategies for creating a digital marketing mac...

Mark as Played

Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance b...

Mark as Played

Step into the visionary world of Bob, the trailblazing president of Shapiro, as he unveils the remarkable transformation of a century-old metal recycling company into a beacon of sustainability and strategy. In our latest episode, we journey through the evolution of Shapiro, discovering the meticulous orchestration behind their three specialized divisions, each a testament to the company's commitment to the circular economy. Bo...

Mark as Played

When life handed Jim Ray the harshest of sentences, he could have succumbed to despair. Instead, he chose transformation, a journey so powerful it's led him to guide others through the depths of their own adversities. Our latest episode welcomes this extraordinary entrepreneur and prison minister, detailing how he conquered dyslexia and a potentially life-shattering prison sentence to earn a doctorate in metaphysics and religio...

Mark as Played

Embark on a transformative exploration of digital marketing success with the indomitable Dave Greenley, a seasoned veteran who pivoted from real estate prowess to mastering the digital marketing realm as a sought-after consultant and fractional CMO. This episode is a treasure trove of insights into the ever-evolving marketing funnels, where we unravel the progression from the tangible touch of direct mail to the meticulous targetin...

Mark as Played

Ever wondered how a dash of humor or a pinch of personality can transform a brand's social media presence into a viral sensation? Prepare to be enlightened as Sarah Lero, Michael Ashford, Travis Cranett, and Jennifer Topper join us to dissect the art of making brands relatable and memorable. From the sassy tweets of Wendy's to the delicate balance of professionalism and levity in legal marketing, we traverse the landscape o...

Mark as Played

Are you harnessing the full potential of AI in your marketing strategy? Step into a future where artificial intelligence isn't just an assistant but a game-changer in content creation and design. Alongside industry mavens Seth Wilson, Jillian Childs, and Kurt Thompson, we journey through the evolving landscape of marketing, where individual marketers are empowered to craft dynamic materials with the efficiency of an entire team...

Mark as Played

Do you ever wonder what it takes to be successful in the field of marketing and branding? Want to understand how to navigate challenges and form lasting relationships with clients? This riveting episode is just what you need. We do a deep dive into our company's recent accomplishments, including the signing of a new contract in the wellness industry. We tackle common fears that clients often have about not being experienced eno...

Mark as Played

With so many resources poured into social media, how do you know what's working, and how do you keep up with the latest trends? Join us for an educational discussion with our panel of marketing professionals as we explore maximizing social media ROI through proven frameworks. Discover how to set objectives, quantify impact, identify effective platforms, and amplify reach. You will learn from some of the best and brightest in th...

Mark as Played

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