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June 3, 2025 74 mins

From a simple idea for wool-insulated packaging, the revolutionary Woolcool was born…

Two decades after that creative spark, Angela Morris and her daughter Josie head up a brand which puts people, purpose and the planet at the heart of everything they do.

The story behind their growth, and what’s next for such an innovative family firm, is an extraordinary joy to share as we dive deep into the world of Woolcool on It Runs In The Family.

This episode covers:

  • Navigating roles, communication, and mutual respect across generations
  • Woolcool’s roots in sustainable innovation
  • The importance of preserving core business values while allowing for evolution 
  • Creative problem solving at the heart of Woolcool’s future

Angela Morris

https://www.linkedin.com/in/angelamorriswoolcool/

Josie Morris MBE

https://www.linkedin.com/in/josie-morris-mbe-354b5b57/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

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