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July 1, 2025 40 mins

We’re treated to so many accounts of family businesses working with non-family members, but what’s life like on the other side of the equation…?

The irresistible charm of Kite Clothing’s ranges is made possible by a brother-sister duo of Roger & Ally, and our guest today, third Co-Director Jo Spragg!

We champion her unique perspective on family business, and how this one has thrived for over 18 years, on a fascinating edition of It Runs In The Family.

This episode covers:

  • How Jo works together with two sibling Co-Directors, while never feeling like a third wheel
  • Ethics and morals at the heart of Jo’s motivations for starting the business
  • How Kite grew organically from humble beginnings without rigid long-term planning
  • The importance of flexibility, family involvement, and creating an environment that allows for personal growth and work-life balance
  • Jo’s father's entrepreneurial background and influence on her career path

Kite Clothing

https://www.kite-clothing.co.uk/

https://www.linkedin.com/company/kite-clothing/

Jo Spragg

https://www.linkedin.com/in/jo-spragg-04210614/

Liz Willingham: https://www.instagram.com/lizzielean/
https://www.linkedin.com/in/liz-willingham-09273a3/
Leila Willingham: https://www.instagram.com/leilawillingham/
https://www.linkedin.com/in/leila-willingham-821530a1/

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