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August 13, 2024 13 mins

Understanding what your clients truly want is the key to building a niche that resonates and succeeds. In this episode, we’ll dive deep into discerning your clients' desires and aligning them with your business. By focusing on what your clients genuinely desire, you can create a niche that meets their needs and also elevates your services to a new level of relevance and impact.

I’ll explore how to distinguish between:

  • what your clients want and what you, as the practitioner, envision for them.
  • what your clients want and how you deliver on those desires
  • what your client wants and the ripple effects that extend beyond the immediate results

By truly understanding and addressing what your clients want, you can refine your niche, strengthen your marketing, and create lasting connections with those you serve.

Shownotes available here.

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If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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