It's All Been Done Before

It's All Been Done Before

Philip Pravda: A Legacy in Menswear, Reinvented for the Modern Era Philip Pravda, founder and CEO of SuitCafe.com, is a seasoned expert in luxury menswear with over 30 years of experience in the industry. Coming from a long line of clothiers spanning generations, Philip grew up immersed in the world of fine tailoring, learning firsthand from his father, grandfather, and great-grandfather. His expertise in luxury Italian fabrics, custom suiting, and high-end fashion retail has made him a recognized name in the menswear business. For years, Philip owned and operated multiple luxury menswear boutiques on Madison and Fifth Avenue in New York City, catering to an elite clientele seeking premium craftsmanship. However, in 2014, recognizing the changing landscape of retail, he made a bold move—going online with his business. This transition allowed him to bring high-quality, custom Italian-made suits directly to discerning customers worldwide. Philip’s journey is a testament to innovation within tradition. While the foundation of his business remains rooted in classic tailoring, he has redefined what it means to sell luxury menswear in the digital age. Through SuitCafe.com, he provides personalized service, expert guidance, and exclusive made-in-Italy pieces crafted from the finest fabrics. His deep knowledge of fabric sourcing, tailoring, and modern retail strategies has positioned him as a thought leader in the evolving menswear market. Philip also shares his insights through his podcast, “It’s All Been Done Before,” where he explores how entrepreneurs, creatives, and industry professionals reinvent themselves in an ever-changing world. His debut episode flips the script—he is the one being interviewed, sharing his experiences, challenges, and strategies for success. Future episodes will feature conversations with colleagues, customers, and friends from various industries, uncovering how they overcame the notion that “it’s all been done before” to carve out their own unique paths. Whether through custom luxury suiting, digital innovation, or thought leadership, Philip Pravda continues to prove that while the fundamentals of business may not change, there is always a new way to do it better, smarter, and with your own signature style.

Episodes

May 15, 2025 58 mins

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Take a walk with me through New York’s Upper West Side in the rain — no script, just real conversation. In this episode, I talk about the old Cafe Lalo, my years living on Riverside Drive, NYC’s changing neighborhoods, and what makes the West Side feel different. You’ll hear about:

  • My stops at classic places like H&H Bagels and Barney Greengrass
  • Tales of sending bagels nationwide during my Periscope days
  • Real sto...
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Walk with me through the streets of Midtown Manhattan — just blocks from where I ran custom clothing stores on Madison Avenue and Fifth Avenue, some of the most expensive retail real estate in the world. This is a raw, live-recorded podcast from a New York City sidewalk, where I reflect on decades in fashion, retail, and custom menswear.

From the story behind my $695 handmade raincoats to tales of $40,000 suits, vintag...

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In this episode, recorded live on TikTok, I share a real-world look at the clothing business — from managing production challenges to dealing with unexpected client issues.

I talk about working with custom orders for high-profile clients, including a story about Sylvester Stallone’s Tulsa King suit fitting problems during filming in New York.

I also dive into stories from the retail side: dealing with stolen credit card...

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On this episode of It’s All Been Done Before, we take you behind the scenes of our 4-hour TikTok Live Stream where we officially drop the brand-new Cashlana suit—a luxurious blend of Super 150s wool and cashmere—at just $495, with an exclusive $100 off using code CASH100.

Throughout the live, we take real-time questions from viewers and dive into everything menswear—from custom suit construction to top-tier Italian lab...

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Our guest Massimo Pirrone, gained a large following on Instagram @pirronemassimo to the tune of 137,000 followers as of this podcast. His custom made menswear shop in Antwerp, Belgium prides itself on handmade Italian workmanship from his lab in Puglia, Italy. 
Everyday he drinks his "risretto" short shot espresso in front of his shop on his Instagram reels and gives a daily lesson of positivity. 
In...

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Fabio Attanasio joins us from his home in the city of Milan, Italy.  Born in Naples and educated as an attorney, Fabio was drawn to follow his passion in the men's custom tailoring business. Having been fascinated with custom tailor shops over the years he built an international blog searching out tailoring houses around Europe: Italy, Spain England and France. His blog became so popular that tailors and internat...

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Wayne Schneider hustles. I know him from his large Instagram account with over 110,000 followers. His content is what is intriguing. Wayne is a car guy. That means at any time a Lambo Urus, or Ferrari can show up on his account. Not to mention about 10 Aston Martins he sold to some of his followers. Cars however is only one of his passions. Wayne and his brand "PCNY" has used his love of cars to feed ten&apo...

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In Episode 4 of "Its All Been Done Before" we meet Charlie Marcelin of CRM Jewelers run a family business. With his father Carlos, the founder, Charlie works daily along with other relatives in their boutique in Miami Florida. They specialize in the  ultra luxury high end watch and jewelry market. Their main brands are Rolex, Audemars Piguet, Patek Philippe and Richard Mille. 

After working together...

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In episode 3 we speak with Boot Ferguson, owner and founder of BA Ferguson Guitars in Texas. Boot became enamored with fixing used guitars. That's certainly been done before. How was he going to make his passion into a business? Why not create custom guitars. Well, that's also being done. So how did Boot find a way to create custom electric and acoustic guitars on his terms? Listen to find out how this buddi...

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My guest on the podcast is David Jagudaev DMD. A successful dentist and surgeon with an expertise in dental implants in Tel Aviv, Israel. He is part of a family business that has had its ups and downs. Family dynamics come into play. Learn how Dr, Jagudaev was able to analyze his business, reach out for help and convince his old school, business minded father to pull the family dental clinic up to new heights. In the ...

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What does it mean that it's all been done before? Episode 1
 
Philip Pravda, founder and CEO of suitcafe.com having been in the retail clothing business in New York City for over 30 years changed course and went online in 2014. After having multiple luxury menswear shops on Madison and Fifth Avenue in New York City he dropped them all and brought his business to the internet. Was it a good move? How is th...

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