August 9, 2023 • 45 mins
Are you finding yourself chronically overwhelmed, with your digital calendar more of a tyrant than a tool? Allow us to introduce you to Amanda Boleyn, who brings a breath of fresh air to the chaotic world of time management. Amanda, returning to our podcast for another enlightening conversation, shares her inspiring journey from her earlier venture, She Did it Her Way, to her latest project, The Attention Audit. She brings a fresh perspective to time management, urging us to slow down, set clear boundaries, and filter decisions through our values.
Connect with Amanda Boleyn:
Website: https://www.attentionaudit.com/
Podcast: https://www.attentionaudit.com/podcast
Instagram: https://www.instagram.com/attentionaudit/
SIGN UP - Attention Audit Academy: https://amandaboleyn.podia.com/academy/qt23c
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Google: https://g.page/r/CXogeisZHEjMEBA
You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dana (00:04):
Hi Russ.
Russ (00:06):
Dana, how are you today?
Dana (00:07):
I'm good.
How are you?
Russ (00:09):
Okay, wondering about all the things and challenges that
business throws at me and how tokind of find and make changes
without kind of hitting my headagainst the wall all the time.
Dana (00:20):
Well, we have a great guest and she's actually a
repeat guest.
So if you've been a long timelistener of the podcast and are
familiar with episode 18, wetalked with our friend, amanda
Boylan with she Did it Her Wayand our friend has pivoted and
so we are back with Amanda totalk about her new pivot, the
attention audit.
(00:41):
So, amanda, welcome back to.
It's Just Business.
Amanda Boleyn (00:44):
Oh, wonderful.
Well, thank you both for havingme back on your podcast and
it's fun to be back.
And yes, there's been quite apivot from she Did it Her Way
and that was, I think I pivotedit 2020, maybe 2021?
My God, I can't remember.
I feel like all the years havekind of slid together.
It was 2021.
(01:05):
At the end of 2021, I closedand stopped producing for she
Did it Her Way and that was aseven year journey that I was
producing podcasts for, and thenwe had courses and I kind of
took 2022 off, if you will, fromthe external.
I still had my clients that Iwas working with, but I wasn't
really active on the forefrontbecause I wanted an opportunity
(01:26):
and time for myself to reallythink about what is that next
chapter and what is that nextversion and how do I want to
show up?
And something that I've alwaysbeen extremely passionate about
has been time management andproductivity and how can we?
Because I believe that if wecan manage ourselves and create
self-discipline to do whateverit is that we want to do, we can
(01:49):
make the world a better place.
And something that I've justhad since I was younger is just
this idea about efficiency andoperations, and I think there's
some things that I'm prettyproficient at, and that's where
I came with the Tent and Audit,where now I have a podcast, have
a course coming out, and it'sreally focused around helping
people manage their time througha digital calendar and then
(02:11):
also practicing saying no andsetting boundaries so that they
can show up and honor theirpriorities and not let it be
crowded out by others' requests.
So there's a lot of things thatwe can dive into, but it's
something that I'm extremelypassionate about and feel really
good about.
Dana (02:27):
I'm really curious what you are feeling.
When you decided to sunset, sheDid Her Way.
You know, I think when we arebusiness owners, the businesses
are baby and it's scary to letgo of things that we had relied
on.
So if you can talk a little bitabout what you were feeling at
that time, yeah, definitely,we'll talk about it here and I
(02:50):
highly recommend that.
Amanda Boleyn (02:50):
If someone is thinking about going through a
pivot to check out our lastepisode, I still have the she
Did Her Way podcast episodes arestill available and that last
episode I actually have someoneinterviewing me about that very
thing.
I had actually known, probablyfor a year and a half leading up
to the actual sunset, if shedid her way, that something was
(03:11):
off.
It was internally off and I wasconfusing the hardness about
running it with the oh no, thisisn't the aligned thing, and I
kept convincing myself that, no,I should be an online business
owner, it should be this.
Everybody else can do it.
(03:31):
Why can't I do it?
And that kept me goingthroughout the end of it.
But it really was like sixmonths before I ended it.
So if I closed it at the end of2021, mid 2021, I had a
conversation with my husband andI was like I don't think it's
supposed to be this hard, like Ijust don't think it is, and I,
(03:54):
for once that evening, when Ihad that conversation, I
actually was like oh yeah, I'mnot supposed to be doing this
and it was very lifting, likeenergy lifting it.
I felt lighter after I madethat decision and I just knew
and then.
So from that point, like thelast six months, I was behind
(04:17):
the scenes doing things to cleanit up and streamline and I
didn't announce it until the endof the year, but I just knew it
was the right decision.
And I think that we evolve asindividuals and so do our
businesses, and part of me looksback and thinks like man, I
should have probably actuallydone that a lot sooner.
(04:37):
But now I know, moving forward,that once that alignment is off
, that's the indication be like,nope, that's not the right path
.
Boom, like I know where I needto go Some curious businesses
already hard right.
Russ (04:54):
So how do you and I'm sure it's different for every
individual how did you determinethe difference between this
just being hard and it's notsupposed to be this hard?
Amanda Boleyn (05:04):
Yeah, I think there are a couple of things
like, looking back, I was comingup to the same ceiling as I
described to my husband.
I'm like it's the same ceiling,it's the same thought, it's the
same challenge and I'm likejust something's not right and
because I couldn't pinpoint whatwasn't fitting about it or what
wasn't aligned with it, Ithought that that meant that I
should have kept going.
And, in reality, because Icouldn't pinpoint it, I think
(05:26):
for me personally, movingforward, just because I can't
give a why behind something, notaligning isn't a good enough
reason to stay in it, and sothat there's that piece.
And then now, looking back,like I wasn't the sound.
It's not that I wasn'tpassionate about the mission of
she did it her way and helpingwomen, you know, leave nine to
(05:48):
five and be inspired.
I think I was Not the contentand like for me to get behind.
Teaching online business as awhole wasn't something that I
was passionate about, whereas,like time management,
productivity is something that Ilive and breathe and that, for
me, feels way more alignedversus like what I was actually
(06:09):
teaching, and I was alsoteaching people how to launch
their own podcast, which I lovedand was good at, and we had a
very successful podcastourselves, but it just I wasn't
passionate about the actualthing that I was teaching and I
think that was another thingthat you know and passionate
about maybe what we're doing,kind of ebbs and flows, but I
just it's time management.
(06:31):
Productivity for me, is neversomething that I'm like not
passionate about, I'm just verylike into it, and so I would say
that was also a big piece of itas well.
Dana (06:41):
So I feel like a lot of people start a business when
they're already doing somethingelse.
You know they start puttinglaying the foundational work.
You know structures, maybe whenthey're working there nine to
five, exactly what you wereteaching people how to do and it
sounds like you were preparingfor your pivot in the same way,
yes.
Well, we're some of the thingsthat you were doing at that time
(07:04):
to really feel comfortable withthat pivot.
Amanda Boleyn (07:08):
Yeah, I mean I've always been someone that I I
can't just I mean I could if Iwanted to, but it just doesn't
align with me and I think it'slike also, I did a human design
and I'm a manifesting manifestorgenerator or whatever they're
called, and when I had myconsultation, she's like you're
not designed to do just onething and so I've always in
(07:29):
parallel, like well, the onething that got me out of
corporate was doing somecontract work around sales to
training and leadershipdevelopment, and so I'd always
been doing that in parallel ifshe did it her way.
So when I made the decision topivot from, she did it her way.
Financially, I could make itfrom a place of knowing that I
(07:50):
was okay because I had otherincome from other clients and I
think that made the ability topivot a lot easier and to be
able to be more confident inthat decision.
But I think for the six monthsleading up to the pivot, I
simply started not posting onsocial media as much and I
started looking at, like, allthe software tools that I was
(08:12):
using and I started trimmingback and there were even moments
in that six months of once Imade the decision that I was no
longer going to operate after atthe end of the year there were
still.
It was like there were stillopportunities that came up that
I could.
I was trying to potentiallyconvince myself to stay in it,
(08:32):
even if it was just a little bit.
So, for example, we had areally great there's a ton of
amazing content through Sheet itHer Way and I thought, well,
maybe I'll just like put up anad and then sell this one
digital product and keep it thatway.
And I kept trying to.
My brain was like you can stillkind of be involved.
And then I finally was just no,I'm out, I'm done and I'm
(08:54):
creating that constraint andwe're pivoting.
And I didn't know that I wasgoing to pivot to attention
audit.
That hadn't really been shownto me until probably mid 2022,
in which at that point, I wassix months pregnant, seven
months pregnant at that point.
(09:15):
So attention audit didn'treally birth itself, probably
until spring of 2023.
So I took about a year and ahalf, a little over a year,
letting things kind of breathe.
Russ (09:31):
So no pun intended when it birthed itself had pregnancy.
Amanda Boleyn (09:35):
It birthed itself along with, and I've heard
women get really creative duringpregnancy, so I'm not I wasn't
surprised at that.
One of my other friends alsoexperienced that during
pregnancy.
Russ (09:45):
So I'm curious was there kind of a period where you're
just kind of in the fog lookingfor direction in the you know
like lost in the woods, or wereyou actively just trying to seek
you know direction?
I mean, what was that processlike for?
Amanda Boleyn (09:58):
you.
Yeah, I was probably trying toseek more direction.
During the ramp down or likethe closing of, she did it her
way at the end of 2022.
Then I, or at the end of 2021,when I was closing it down I was
trying to like.
I noticed my brain was tryingto think of, like what is that
next thing?
And at that point, because Iwas still doing contract work, I
(10:19):
wasn't in this rushness from afinancial standpoint that I had
to figure it out.
And that was actually the firsttime in my life where I was
like I am okay, not knowing whatis that next step.
And maybe that next step wassimply staying in and doing
contract work, and that was my.
That was what I was supposed todo, and this time I just really
(10:42):
allowed myself to sit back andwait for that moment, rather to
just go and get it.
And that was one other thingwith the human design.
That I was told is that if Itry to initiate something too
soon or too early, it like doesnot work.
(11:02):
But if I can create space andlet the idea pop in and take
action from a place of followingthe lead, a lot of amazing
things happen.
Russ (11:17):
How do you create that space?
Amanda Boleyn (11:20):
It's, I would say , for me, creating that space.
You kind of like the whole tuneout to tune in piece where it's
really easy to be influenced byso much input, whether it's
news, tv, youtube, podcast,social media.
I spent a lot of time offlinerather than online and only
(11:47):
consumed things that spoke to meand that took a lot of practice
to discern what is actuallyspeaking to me and what is
potentially a distraction, andit was just really nice to have
that space and also just bereally intentional about who I
let in my space and like whatinput I let in.
(12:09):
I think sometimes the mindsetis consume more, which is
inefficient if it doesn't reallyhave value or doesn't really
add value to what it is thatyou're trying to achieve.
Dana (12:24):
Shiny object syndrome I suffer from that.
Amanda Boleyn (12:29):
Yeah, I mean, I still do.
At times too, I have to catchmyself and like, wait, why am I
doing this?
Why am I consuming this?
Oh yeah, it doesn't matter.
I've turned on and off myAudible account so many times
because I get really excitedabout a book to listen to and I
start listening to the book andI get halfway through and then I
just go back to the podcastthat I listened to and so then I
just turned off the Audiblebecause I'm like I don't need
(12:50):
this thing sitting there.
Dana (12:52):
So yeah, but yeah, shiny objects syndrome, I have it, I
have it.
You talked a little bit abouthuman design.
Can you dive into that a littlebit more, cause it sounds
really fascinating.
Amanda Boleyn (13:05):
I can try if there's anyone out there that is
so I.
When did I get introduced?
I feel like human design I wasintroduced to maybe five or six
years ago and then, actually formy birthday, I got a
consultation in January of 2022because I wanted to understand
things, Cause that's right afterI had shut down.
She did it her way and kind ofwanted to understand how I
(13:27):
operate.
I believe there's like three orfour different designs and
based on your design, which alsokind of feeds in a little bit
of your birth chart If youfollow astrology, which I also,
get my birth chart read.
I found that to be incrediblyhelpful and, again, it's not
like everything's a blanket.
This is exactly how it is butit can bring awareness to some
(13:49):
of the reasons or potential whyyou are the way that you are,
and it was insightful to knowbecause it was more validating
for me in that instance being amanifesting generator, because
I've always felt like anytimethat I try to proactively create
something, it just crumbles,but if I wait and allow that
(14:10):
like time and space, it usuallyI can, nuggets can drop in, but
I can't really speak to a lotbeyond the human, like the other
ones, I don't know a ton aboutthem, but I definitely find it
fascinating and you can take anonline quiz.
That's there's like free onesthat you can find there's really
(14:31):
insightful about like thedifferent chakras or areas of
your body that are on or openand closed and how that impacts
your vocal like so much.
Dana (14:41):
Russ loves the woo wooy stuff, so this is right up his
alley.
Amanda Boleyn (14:44):
Yes, I love, like I love.
I mean the more honestly, themore the older I get and the
more into personal development Iget.
I'm like this is like like arewe real right now?
Is this real and is this amatrix?
Like are you guys just herebecause am I living my own life
and y'all are just plopped inLike it's crazy.
Russ (15:07):
I so just to prove how much I've grown, dana, I did
bristle at the first comment ofyou know just some of the things
that you're explaining andmandating that you're going
through and using to help grow,but I stopped myself and I
wanted listeners to stop too,cause if you did kind of go, oh
oh, that sounds a little outthere for me.
(15:27):
There are so many things thatwe don't know and experience
that this could be a great thing.
It's obviously been great foryou and I can't discount that.
Like just to dismiss it becauseI'm not familiar with it is
ignorant.
And so I just want to say thatout loud for our listeners,
because I needed to hear it too.
(15:48):
And now I'm in a place where Ijust I love that you're just
open to grow and this works foryou.
I love it.
Amanda Boleyn (15:57):
Yeah, yeah.
Russ (16:00):
So what are the things that you kind of just start to
do as you started to get somedirection and those nuggets
started to drop?
How did you start putting thosepieces together and which
direction you were going to moveforward?
Amanda Boleyn (16:10):
Yeah, I think having the experience that she
did her way and having an onlinebusiness was very instrumental.
I feel like that was the warmupin some regards, because I am
able to take everything that Ilearned from she did her way and
how to operate an onlinebusiness and create, like I
built, all my sales pages.
I did everything from emailmarketing to copy to social
(16:30):
media, like everything.
And so now in this next chapter, in version and journey, it's
I'm way more, I'm smarter aboutthings and I have that
experience of that past With thething that I think I did
differently this time with thetension audit, which I'm very
(16:53):
intentional about is just notbeing influenced by other people
on outside factors, because,just like you said, dana, it's
really easy to get shiny ballsyndrome and it's really easy to
look at what other people aredoing and thinking that you
should do them too, and in thatstage, if she did her way, for
me at least, it felt like theonline space was really starting
to blow up, and so all the OGsthat were in online digital
(17:16):
marketing, I mean there's justso much about you should do this
, you should do that and likethis is how you should run your
podcast and I was so susceptibleand vulnerable at that time I
think because I was young and Iwas like I didn't know where I
wanted she did her way to gothat I was just taking in
everything which really causedme to go zigzag and not in the
most linear path that I probablycould have.
(17:37):
Where now, with the tensionaudit, I'm allowing myself to go
slower with it and not put thispressure or this hurriedness to
it.
Where I was doing that with,she did it her way and it felt
like I was trying to force somany things with that business.
Where now I'm like what feelsright, what feels aligned, or
(17:58):
even like using my own values,which I teach seasonal values in
one of my courses, because weall have core values that have
been with us since we canremember.
But how can we leverageseasonal values, whether it's
for a year or six months or thenext three months ahead of us,
to create a filter to make ourdecisions?
So, for example, attention auditAcademy.
(18:21):
I thought, oh, I really wannado a coaching component to this.
And then I went back to myvalues and I'm like my main
value for this year issimplicity and I'm like, okay,
but does that make it simple ordoes that complicate it more?
And I'm like at this stage itcomplicates it more.
I can always add it in later,so we're just gonna stick with
the standalone course.
So I think this time it's justgoing back and like not having
(18:41):
this hurried rushness energytowards it.
Dana (18:44):
I was about to ask like does that?
Is it just?
It's more than just aboutslowing down, though.
Wait, what?
What do you mean?
Like being aligned with yourvalues?
It's more than just aboutslowing down and noticing what's
happening, like you have toactually understand what your
values are yes, exactly, that's100 percent.
Amanda Boleyn (19:07):
Because I didn't have any value system and road
map that I plugged myself into.
I was constantly just like,yeah, I'll do this, yeah, I'll
do that.
I was trying to get objectsyndrome and I should create a
course on that because I canteach that it was just building
all these bridges but neveractually finishing the bridge
(19:28):
where now I've got my filter,I've got my values that I can
say, okay, does this align withthe values in the life that I'm
trying to create, or that I amcreating not trying to, but am
creating.
It makes it way easier and I'mway more confident in the
decision than I was in the past.
Russ (19:49):
I think it's important to understand as a business owner
and for our listeners too, is weall get our guilty of this in
our own lives.
We want to add to our business,we want to do all these things,
cast this big net and covereverything.
We want to do it all.
How much of this is just kindof niching down and finding the
thing that you're reallypassionate about and moving it
forward in such a way that now Ihave clarity of mind and I know
(20:13):
what I'm moving for?
I don't know the exact path,but I have an end goal in mind
and will adjust course asnecessary.
How much of that has gone intoyour piece and understanding and
where you're going?
Amanda Boleyn (20:25):
Yeah, a lot of it has, in terms of also being
disciplined about what do Iteach and what do I not teach,
because I could teach a lot ofdifferent things and how do I
want to do this and how do Iwant to structure it and what.
Again, I just go back to whatis the simplest way that I can
add value and help otherbusiness owners, and being
(20:45):
ruthless about any opportunitythat comes and being willing to
practice and also say no tothings that normally I would
want to say yes to.
But simply saying no to and notbeing afraid to say no,
especially as a recovered peoplepleaser, I think like I swung
from one way, from one end ofthe pendulum completely to the
(21:10):
other side.
I don't know, I'm coming backin the middle a little bit more.
But, yeah, discipline to bethis is what I'm doing, this is
what I'm doing, and kind ofputting blinders on and not
being susceptible to like allthe different things and
strategies, like threads, forexample.
Did you get on threads?
I signed up and I knew that.
(21:33):
I was like why?
I'm curious, but I never evenpublished anything about it,
nothing.
And I'm like how is my wholespiel on that?
But again I was like, okay, isthis going to be another TikTok?
Like people, you know, you getafraid that you're not in the
game and all that, but again,that's scarcity.
It's like if you pick aplatform and you just commit to
(21:54):
a platform and you show up andyou build that audience, then
pivot but focus on one.
Because you've tried to focuson so many at once, you're just
going to burn yourself out.
Dana (22:04):
It's a lot of like.
I feel like the amount of shitthat I learn in therapy is so
applicable to business, becauseit's the idea of like, oh, I
should be doing this.
Or, you know, someone tells methat this worked for them, so it
should work for me.
And it sounds like theattention audit really kind of
(22:26):
supports staying true to youridentity in business.
Amanda Boleyn (22:31):
Yes, it really is .
It's a course that has, like wetalk about, values and then
it's goal setting in there aswell.
The main piece of it is helpingpeople business owners,
specifically learn how to managetheir time using a digital
calendar.
So that is my whole spiel.
(22:52):
When I started using a digitalcalendar, my productivity went
through the roof and likecalendar blocking probably a lot
of things that you guys alreadydo already but really teaching
the basics of it I did.
I used to do it live in a 30 daycontainer with like six multi,
six, seven figure businessowners that were still trying to
like struggle a little bit withthe wanting to do everything
(23:15):
and not really staying true.
Because the one thing that Ilove about a digital calendar is
that it reminds us that thereare only 24 hours in a day.
And if you have everything likelisted out and there's so much
that you want to get done andyou've got this to-do list, if
you put it on your calendar, yourealistically see what can I
accomplish and what can't I, andthen also, working within the
constraints of how many hoursyou want to work a week, if you
(23:36):
only want to work 20, well then,how do we get everything done
in 20 hours.
And if we can't, if you can'tdo it, then it either needs to
go or it needs to be outsourced,and then how do we do it?
And so that's really like butit taking like what you're
saying, dana a holistic approachof making sure it's not about
just doing more, it's aboutmaking sure that you're actually
doing the things that you needto be doing and getting rid of
(23:56):
the noise.
Like if it doesn't need to bethere, let's get rid of it, and
then let's do those thingsefficiently and productively.
Russ (24:04):
So if you could boil it down to what you know, your
basic statement what's theproblem you're helping people
solve?
Amanda Boleyn (24:12):
Oh, this is good.
I'm still like totaltransparency.
I'm still boiling that, boilingthat down.
I was like, am I saying boiling, boiling that down?
It's Okay, let me try thisbecause, again, the attention
audit I ran it as we did a liveprogram and then now I'm doing
it as self-paced course.
(24:32):
So, when I really think about it, what is the one thing that I
am helping people with and Ifully know that this is a work
in progress, it is gosh.
I want to say so many things.
It's helping them use theirdigital calendar as a filter for
what they say yes and no to.
(24:54):
It's bringing awareness and areset with the relationship that
they have with time.
And also, even if someone'slistening to this and they use a
digital calendar and they thinkthey're okay, but they still
question their productivity, thecourse is for them because it
is about setting the values andthen going from the bigger
picture down to the micro pieceof it, and it's just helping
(25:18):
people plan more efficiently andcreate a schedule that is more
suited towards their daily lifeand what they need to get done.
Russ (25:31):
Maybe this will help as we search for clarity.
I think well.
So what does success look likewhen they move through that and
are able to do solve thatproblem, and what does failure
look like if they're unable todo that?
Amanda Boleyn (25:45):
Yeah, that's a great question.
So success is getting to theend of the day and being
confident that you've done whatyou've needed to get done and
you know everything is complete.
So that's one of the things Oneof my clients that I worked
with I often see this happenwith entrepreneurs is that
(26:06):
there's this thought there canalways be more to be done.
Because it's this thought of ifI do more, then I'm going to
create more results.
And while, yes, that is sort oftrue, it's also not the only
way of thinking and it'sactually kind of, I think it's
flawed thinking that the moreyou do, the more results you get
, when in reality it doesn'thave to be that way.
(26:26):
But going back to it is likesaying, okay, what does done
look like for the end of the day?
And then once you plan it onyour calendar and let's say you
get done at 2pm and you'replanning on going to four great,
you can confidently say I'mdone for the day or you can
continue moving forwardthroughout your calendar.
Not doing it leads to absoluteburnout, chaos, overwhelm,
(26:46):
constantly feeling like you'rebehind or you're on the rabbit
hole, that you have a neverending to-do list.
I hate to-do list.
I'm sorry if anyone uses to-dolist, but you got to get that
stuff on your calendar Becausethe to-do list just sets you up
for failure immediately.
You look at it and you're like,oh my gosh, I have so much to
do and it never ends.
And so if you put it on yourcalendar, you know exactly when
(27:06):
you're going to get that doneand you can start to
realistically plan your days ina way of like what do you
actually have bandwidth and whatdo you not have bandwidth for?
One other benefit is that Ifirmly believe that the reason
why people get caught in sayingand agreeing to so many things
and saying yes is because theydon't really know why they're
(27:26):
saying no.
They're not clear in whatthey're defending, and I think
that is one of the big benefitsand main pieces of the course is
, I think we blindly say yes tothings without actually knowing
what we need and want to getdone, and that just keeps us in
(27:46):
a loop of like saying yes overcommitting being burned out.
We've got so many things to doand it's just this vicious cycle
.
So if we can get clear on, likewhat actually is a priority for
you, then you're more confidentto turn things down or say no
or not right now, because you'reclear on exactly does it align
or does it not align?
Does this make sense?
If health is a value, maybeyou're not going to say yes to
(28:08):
something that involves alcoholor something like that, but
you're just more confident inyour answers.
Dana (28:15):
I am also a recovering people pleaser and I've heard so
many different ways for peopleto say no.
I have a friend, andrew, whosays, well, my calendar doesn't
allow for that.
Or I've listened to anotherpodcaster and she says when
people ask for free advice, shesays I'm at capacity right now
for pro bono work, but I'm happyto schedule a consultation.
(28:39):
And I'm curious how you say no.
Amanda Boleyn (28:43):
Oh, I say no.
Well, there's a couple ofdifferent things.
For me it's just simply like Idon't have the capacity right
now.
For me it's simple as that.
Or if it's like and you know,it depends if it's a
professional thing or a personalthing Maybe if it's personal, I
probably find myself givingmore of a reason why.
But if it's professional, Isimply say I don't have the
(29:04):
capacity right now.
And then, depending upon whatthat request is, I might suggest
something else.
I love the response that yourfriend has about I don't have
the capacity for pro bono workright now, but happy to schedule
a call.
Or maybe sometimes it's likeI'm not the expert but let me
introduce you to someone who is.
So if I can't necessarily helpthem directly, I might offer up
(29:28):
connecting them to someone else.
But I think protecting our time,your time, my time is value add
to the world because it's youknow, if we can show up with the
things that we do well at andcommit to those things, it's
going to multiply.
(29:49):
And so that's another way.
It's not to say like go outuntil everyone know for
everything, but it's just sayinglet's practice the small ways
to say no and protect our timeso that we can be focused on
what it is that we truly want toget done.
We're, I think now I'm kind ofgoing a little bit of rabbit
hole, but sometimes I think wesay yes as a way to distract
(30:09):
ourselves, because we're afraidto actually show up and do the
thing that we say we want to do,but it's almost too
intimidating.
So there's just a lot of alsounderlying reasons why we say
yes versus when we really wantto say no, to which actually you
kind of have to come.
You have to get a littlecurious as to why, like, are you
always saying yes?
I know I was always saying yesbecause I won't.
(30:31):
I was like buffering, I didn'twant to not do something.
That was years ago.
Russ (30:35):
Now I'm like that's a therapy moment right there.
Amanda Boleyn (30:37):
Yeah, that's a therapy moment.
Russ (30:40):
You know we're all guilty of that.
I think at some point justsaying well, now I don't have to
face all my problems, I'm goingto say yes and get distracted
by this really good thing.
Look at the good thing I'mdoing.
Dana (30:51):
Right.
Russ (30:52):
Sorry, so if you're helping me be more productive
and that's at the end result andthat's how I'm going to be
successful.
I mean, how?
How do we boil down, kind oftriaging the things that we do
Like this is more important thanthis and this is more important
than that.
So I don't want to do thatbefore this.
(31:12):
How do you help people kind ofgo through that and prioritize?
Amanda Boleyn (31:19):
Well, part of the prioritization comes through
the values, and I think thereare there's like eight different
categories in which we can setgoals to.
I really try to restrain and Ireckon in the course I
restrained to two, no more thanthree, because I feel like I've
always found in the past,whenever I try to focus on like
the eight categories, whichrange from like mental health,
physical health, contribution tofinding it, I'm like am I
(31:42):
really accomplishing anything?
And I would rather focus on twoto three things than try to do
them all.
So that's for starters, versustrying to set eight goals, I
focus on two to three.
The other thing that I like tofocus on is you can have like a
large, let's say, annual goal,maybe most likely if you're in
business, it's probably monetary, but then from there I like to
(32:05):
bring the timeline in closer andfocus on the next 30 days and
the next week.
So right now we're recordingthis at the end of July, like
I'm focused on the month ofAugust and what are the two to
three outcomes that I want tocreate?
And then I'm focused on thenext week of like what are the
two to three outcomes that Iwant to focus on?
That and the prioritizationfeeds a little bit into the
value system and what you'recreating and then also like,
(32:28):
what makes sense for the seasonof life that you're in right now
?
It's priority.
Yeah, so prioritization comesdown to constraining and not
trying to do everything numberone, because it's just not
possible.
And then what happens is thatyou spread yourself so thin and
you don't accomplish anythingand then you create this habit
(32:48):
of never of like not followingthrough and then you don't trust
yourself and then you get downon yourself.
So the next time it goes to setgoals, you, like, don't trust
your ability to set something.
So I would rather see clientsset one thing that is fairly
easy, that they know they'regoing to follow through one and
be able to accomplish it, tobuild up that trust with
themselves, to build thatmomentum and continue carrying
(33:12):
it.
And I used to be guilty of this, of trying to do anything all
at once.
And it's learning to say likeit's okay to go slow and slow is
subjective to everyone, but itdoesn't have to be a rush or a
time scarcity thing Like we cango at a pace that is manageable
and also feels good.
Dana (33:33):
What does it feel like to be so closely aligned with your
values and so like to have abusiness that so closely aligns
with your values?
I don't question it.
Amanda Boleyn (33:46):
Okay, I don't have it.
That's the difference.
Like what she did her way.
I was questioning it.
I'm like should I be doing this?
Should I be doing this?
I've never once questioned if Ishould do this or not.
It never, there's no doubt.
I think that in like is there'sdoubt and there's question.
There's probably something toexplore and I don't think it's a
blanket oh, you shouldn't bedoing this or in this.
But it's just like I don't havethe mental clutter that I did.
(34:09):
And I didn't have mentalclutter the entire time when she
did it her way.
It was more like probablyhalfway through.
So three and a half years intothat relationship, I started
having the doubt and thequestioning and I just kept
pushing forward and finally Iwas like I can't do this anymore
and I don't have the mentalclutter or doubt I once did.
(34:30):
So I think that's a keyindication.
Russ (34:34):
I know we just kind of jumped around.
Going back to previously, whenyou're talking about setting
your goals, the thought I hadwas setting milestones as you
kind of get into your goal,right.
So let's just say revenue, youwant to do a million dollars
this year and you look at it, gowell, what's that mean?
A month?
You know 85 grand a month.
Okay, then what are we lookingat?
A week, what do we got to doevery week?
We got to do what?
$19,000, $20,000 a week inorder to hit that goal.
(34:55):
It kind of puts it down in bitesize form and you're like all
right, well, we got to make youknow what?
Five grand a day, All right,Right, Okay, that's easy.
How do we do that?
We have to sell this manyappointments and this is how we
got it.
So, breaking it down and makesit it's like take, how do you
eat an elephant?
One bite at a time, Right?
So I love the idea of usingmilestones and that helps us
(35:18):
grow to our goal and you cancelebrate those milestones.
But it's just something we'repassing by on our way to our
goal and even that goal ends upbeing a milestone, because we
don't want to stop when we hitit.
We will keep growing past thatRight.
So that's what productivity andthe right mindset will really
do for you, I think.
Amanda Boleyn (35:37):
Yeah, and to continue with that too, is the
more specific that we can getwhether it's a goal or a task,
an action item the easier itwill be for our brain to take
action.
Because our brain lovesspecificity and one of the
biggest reasons why either Iknow myself, but I've seen my
clients people procrastinate orpush something off that's on
(35:59):
their calendars because it's notspecific enough.
And it's way too easy for thebrain to be like, oh, I'll get
to it later, I'll do it later.
And I just know that, like, ifI get to something and I find
myself like, oh, I want to movethat on my calendar, I noticed
that I kind of get curious aslike, why do I want to move it?
It's because I don't want to doit, or blah blah.
And what I find is is that, oh,wow, if I would have broken this
(36:21):
down in a different way, Iwould have gotten to that task.
And I've been like, oh, I knowexactly what I need to do right
now and get into action.
Versus it's like, oh, I'm goingto work on podcasts, like, no,
let's get that's.
Like let's get specific to makeit.
There's so many we can talkabout, like time versus energy
or planning versus executionenergy, and how all of that
(36:44):
plays into our ability just tolike get into action.
Dana (36:49):
You have a couple of things coming up with the
attention audit right.
You have a something launchingin September.
Amanda Boleyn (36:56):
Yes.
Dana (36:57):
Right, I was a little bit about that yeah.
Amanda Boleyn (36:59):
So September, and I'm like, I'm so excited about
this it's it's called your, yourmost productive month yet
challenge.
So it's a month long challengethere are we're doing weekly
trainings and coaching inside ofit and then we're also doing I
call it's called 30 expand andit's about expanding your time,
energy and your focus and thereare a series of habits to do
(37:22):
every single day which involvelike one minute of breathing or
meditation a day, waiting twohours for cell phone interaction
upon waking, like getting noelectronics an hour before bed
and then seven plus hours ofsleep along with 75 ounces of
water a day.
(37:42):
So just, it's kind of like, ifyou've ever heard 75 hard, have
either of you yeah, I've neverdone 75 hard.
I can't.
I don't like I physically don'thave time to do 45 minute
workouts in my day anymore.
Maybe pre baby I could havedone that.
But it's the, it's similarconcept, but it's focused more
on 30 days.
So that's why it's 30 expands,with 30 day, 30 days and then a
(38:03):
set of habits that go with it toultimately help create more
focus, be less distracted and behave the most productive month
yet.
So in there's going to be aFacebook group.
We're doing trainings everysingle week.
There's a kickoff call on thefirst of the month and we're
just going to and we're going todo a like everyone's going to
(38:25):
come in and have one specificgoal that they want to
accomplish for the next 30 days,and so that's going to be the
anchor point throughout thechallenge.
So that's happening.
Yeah, that challenge ishappening.
Russ (38:34):
I'm very excited about it, and there's an Academy coming
up in August as well, and arethese both open to men and women
.
Amanda Boleyn (38:43):
Yeah, these are open to men and women, so this
is yep open to men and women canjoin the attention audit
Academy that is officiallylaunching August 1st, and so you
it's open enrollment anytime.
You can log in.
You get access to all thecontent on demand and it teaches
, it goes through, like thewhole calendaring method, my
goal setting method and systemthat I use, and I'm just I'm
(39:04):
really excited about those twothings.
Dana (39:07):
We love it.
All right, amanda, we puteverybody through a lightning
round at the end of episodes,and I don't think we did it when
we had you on first.
I'm excited to hear your answer.
So the first question is whatis one thing you wish you had
known before starting a business?
Amanda Boleyn (39:24):
I think this isn't one thing, maybe
necessarily, but I think mindsetif I could do it differently, I
mean just off the top of myhead, but I guess I learned so
much through the action and grewfrom a personal development
standpoint that the mindset camewith the experience of it.
I just wish I think I wouldhave known not to take action
(39:48):
from a place of like rushnessand thinking that it had to
happen so fast, and justtrusting and knowing that it
actually does take like five toseven years to build a business.
It doesn't have to be the way,but just be just having more
patience.
Aw I want it now.
Russ (40:03):
Yeah right, I want success now.
I don't want to do the work.
Amanda Boleyn (40:06):
Right now.
Russ (40:08):
All right.
So what's the favorite way tomarket your business?
And there's a lot of ways.
Amanda Boleyn (40:12):
Ooh, the first thing that came to mind was
affiliates.
The reason why I like topartner with other people is, I
think I'm naturally just someonewho.
There's another quiz.
It's called Fascinate Me Idon't know if either of you have
heard of it and it basicallytells you, kind of like, what
people are most fascinated aboutyou around, and the thing that
came back was I was labeled as,like, the maestro, and so I have
(40:35):
this innate ability to bringpeople together and to
facilitate conversations, whichalso plays into my, like,
training background.
And so that's why I like usingaffiliates, because I like to
partner with people in mynetwork that can see value in
their audience, can have value,and it's fun for me because I
get to work with other humansand do that.
(40:55):
So affiliate marketing isprobably my favorite.
Dana (40:58):
What is one business platform that's changed your
life?
Amanda Boleyn (41:04):
Business platform .
I mean, the first thing waslike Google suite for business.
Oh, I mean, this isn't really abusiness platform, but video
speed controller have you allheard of it?
It's a Google, it's not a, it'snot like business necessarily,
but it's a Google Chrome pluginand when you have it as a plugin
(41:25):
, any video that you watch youcan slow down or speed up.
It is game changer.
So if I'm saying yeah, it'samazing, like you can watch any
training video and you can watchany video on it's.
Yeah, it's awesome.
So, and it's free, and loomOkay, loom is my second one.
Loom is, if you guys use Loom,right?
Russ (41:47):
Yes, yeah, they're video associated, so I'm starting to
see a trend here.
Amanda Boleyn (41:52):
Oh yeah, good, great, great, call out.
Yeah, loom is also my favorite.
I think that it's worth a $10 amonth that you can pay to
record videos, and I givefeedback via loom and I use it
all the time, so it's amazing.
Russ (42:06):
Great platform to do any kind of trainings or set up kind
of webinars to be, you know,consumed later.
It's really a fantasticplatform.
All right, so what's yourfavorite business book, or maybe
a business book that's impactedyour life in business more than
others?
Amanda Boleyn (42:19):
Atomic Habits by James Clear.
Dana (42:23):
Love it, love it.
And then when did you feel likeyou had made it?
Amanda Boleyn (42:29):
Oh, when I for okay, that question.
I think there's like manymilestones of making it right,
like I think the, for my husbandand I were also real estate
investors and so we did a lot ofhouse hacking, which is buying
a multi-unit, living in one unitand renting out the others.
(42:50):
I remember the first multi-unitthat we purchased in Chicago.
We lived in one unit, we rentedout the other three and we did
not have a living expense.
We actually made money and itwas pretty.
We were like, oh my gosh, likethis is amazing.
So that I mean I think there'syou feel like you for me, the
made it.
There's made it moments and sothere's little times around.
(43:13):
So that was, that was one ofthem.
I mean, when she did it, herway, got noted by Forbes and
entrepreneurcom and a bunch ofother outlets, that was a made
it moment.
And then we moved to Charlestonand I feel like that was
another made it moment.
We're like, oh, we made thishappen, like we talked about
this for two years, and nowwe're here and yeah.
Russ (43:34):
That's awesome, and I think you're right, and
everybody's answers are sodifferent, and that's why we
love asking it, because it justgives us perspective on how to
think about things, and that'sgreat.
I love it.
Amanda, where's the best placefor people to find and connect
with you to learn more aboutwhat you're doing?
Amanda Boleyn (43:52):
Yeah, head on over to attentionauditcom and
then there you canattentionauditcom forward slash
challenge, and thenattentionauditcom forward slash
academy, or where you can findalso the course, and then the
challenge and there's a podcastyou can find on the website and
all that good stuff.
Russ (44:10):
Fantastic, and we'll have all those listed in our show
notes so you don't have tomemorize it or click back and
write it all down.
It'll be easy to click to andconnect with you.
Amanda, we're thank you forbeing here and sharing your time
and expertise with us again,and we want to thank our
listeners for being here,hopefully again, and even if it
was for the first time.
We hope you got the value thatwe did from our guests and just
(44:32):
reach out and I think you needto be more productive.
Why not take the challenge Ithink it's about time and share
it with somebody else.
Maybe that you know needs to bemore productive or has been
talking about it right, becausewe know those people too.
Why not take the challengetogether and remember it's not
personal, it's just business.
Hi Russ.
Russ (00:06):
Dana, how are you today?
Dana (00:07):
I'm good.
How are you?
Russ (00:09):
Okay, wondering about all the things and challenges that
business throws at me and how tokind of find and make changes
without kind of hitting my headagainst the wall all the time.
Dana (00:20):
Well, we have a great guest and she's actually a
repeat guest.
So if you've been a long timelistener of the podcast and are
familiar with episode 18, wetalked with our friend, amanda
Boylan with she Did it Her Wayand our friend has pivoted and
so we are back with Amanda totalk about her new pivot, the
attention audit.
(00:41):
So, amanda, welcome back to.
It's Just Business.
Amanda Boleyn (00:44):
Oh, wonderful.
Well, thank you both for havingme back on your podcast and
it's fun to be back.
And yes, there's been quite apivot from she Did it Her Way
and that was, I think I pivotedit 2020, maybe 2021?
My God, I can't remember.
I feel like all the years havekind of slid together.
It was 2021.
(01:05):
At the end of 2021, I closedand stopped producing for she
Did it Her Way and that was aseven year journey that I was
producing podcasts for, and thenwe had courses and I kind of
took 2022 off, if you will, fromthe external.
I still had my clients that Iwas working with, but I wasn't
really active on the forefrontbecause I wanted an opportunity
(01:26):
and time for myself to reallythink about what is that next
chapter and what is that nextversion and how do I want to
show up?
And something that I've alwaysbeen extremely passionate about
has been time management andproductivity and how can we?
Because I believe that if wecan manage ourselves and create
self-discipline to do whateverit is that we want to do, we can
(01:49):
make the world a better place.
And something that I've justhad since I was younger is just
this idea about efficiency andoperations, and I think there's
some things that I'm prettyproficient at, and that's where
I came with the Tent and Audit,where now I have a podcast, have
a course coming out, and it'sreally focused around helping
people manage their time througha digital calendar and then
(02:11):
also practicing saying no andsetting boundaries so that they
can show up and honor theirpriorities and not let it be
crowded out by others' requests.
So there's a lot of things thatwe can dive into, but it's
something that I'm extremelypassionate about and feel really
good about.
Dana (02:27):
I'm really curious what you are feeling.
When you decided to sunset, sheDid Her Way.
You know, I think when we arebusiness owners, the businesses
are baby and it's scary to letgo of things that we had relied
on.
So if you can talk a little bitabout what you were feeling at
that time, yeah, definitely,we'll talk about it here and I
(02:50):
highly recommend that.
Amanda Boleyn (02:50):
If someone is thinking about going through a
pivot to check out our lastepisode, I still have the she
Did Her Way podcast episodes arestill available and that last
episode I actually have someoneinterviewing me about that very
thing.
I had actually known, probablyfor a year and a half leading up
to the actual sunset, if shedid her way, that something was
(03:11):
off.
It was internally off and I wasconfusing the hardness about
running it with the oh no, thisisn't the aligned thing, and I
kept convincing myself that, no,I should be an online business
owner, it should be this.
Everybody else can do it.
(03:31):
Why can't I do it?
And that kept me goingthroughout the end of it.
But it really was like sixmonths before I ended it.
So if I closed it at the end of2021, mid 2021, I had a
conversation with my husband andI was like I don't think it's
supposed to be this hard, like Ijust don't think it is, and I,
(03:54):
for once that evening, when Ihad that conversation, I
actually was like oh yeah, I'mnot supposed to be doing this
and it was very lifting, likeenergy lifting it.
I felt lighter after I madethat decision and I just knew
and then.
So from that point, like thelast six months, I was behind
(04:17):
the scenes doing things to cleanit up and streamline and I
didn't announce it until the endof the year, but I just knew it
was the right decision.
And I think that we evolve asindividuals and so do our
businesses, and part of me looksback and thinks like man, I
should have probably actuallydone that a lot sooner.
(04:37):
But now I know, moving forward,that once that alignment is off
, that's the indication be like,nope, that's not the right path
.
Boom, like I know where I needto go Some curious businesses
already hard right.
Russ (04:54):
So how do you and I'm sure it's different for every
individual how did you determinethe difference between this
just being hard and it's notsupposed to be this hard?
Amanda Boleyn (05:04):
Yeah, I think there are a couple of things
like, looking back, I was comingup to the same ceiling as I
described to my husband.
I'm like it's the same ceiling,it's the same thought, it's the
same challenge and I'm likejust something's not right and
because I couldn't pinpoint whatwasn't fitting about it or what
wasn't aligned with it, Ithought that that meant that I
should have kept going.
And, in reality, because Icouldn't pinpoint it, I think
(05:26):
for me personally, movingforward, just because I can't
give a why behind something, notaligning isn't a good enough
reason to stay in it, and sothat there's that piece.
And then now, looking back,like I wasn't the sound.
It's not that I wasn'tpassionate about the mission of
she did it her way and helpingwomen, you know, leave nine to
(05:48):
five and be inspired.
I think I was Not the contentand like for me to get behind.
Teaching online business as awhole wasn't something that I
was passionate about, whereas,like time management,
productivity is something that Ilive and breathe and that, for
me, feels way more alignedversus like what I was actually
(06:09):
teaching, and I was alsoteaching people how to launch
their own podcast, which I lovedand was good at, and we had a
very successful podcastourselves, but it just I wasn't
passionate about the actualthing that I was teaching and I
think that was another thingthat you know and passionate
about maybe what we're doing,kind of ebbs and flows, but I
just it's time management.
(06:31):
Productivity for me, is neversomething that I'm like not
passionate about, I'm just verylike into it, and so I would say
that was also a big piece of itas well.
Dana (06:41):
So I feel like a lot of people start a business when
they're already doing somethingelse.
You know they start puttinglaying the foundational work.
You know structures, maybe whenthey're working there nine to
five, exactly what you wereteaching people how to do and it
sounds like you were preparingfor your pivot in the same way,
yes.
Well, we're some of the thingsthat you were doing at that time
(07:04):
to really feel comfortable withthat pivot.
Amanda Boleyn (07:08):
Yeah, I mean I've always been someone that I I
can't just I mean I could if Iwanted to, but it just doesn't
align with me and I think it'slike also, I did a human design
and I'm a manifesting manifestorgenerator or whatever they're
called, and when I had myconsultation, she's like you're
not designed to do just onething and so I've always in
(07:29):
parallel, like well, the onething that got me out of
corporate was doing somecontract work around sales to
training and leadershipdevelopment, and so I'd always
been doing that in parallel ifshe did it her way.
So when I made the decision topivot from, she did it her way.
Financially, I could make itfrom a place of knowing that I
(07:50):
was okay because I had otherincome from other clients and I
think that made the ability topivot a lot easier and to be
able to be more confident inthat decision.
But I think for the six monthsleading up to the pivot, I
simply started not posting onsocial media as much and I
started looking at, like, allthe software tools that I was
(08:12):
using and I started trimmingback and there were even moments
in that six months of once Imade the decision that I was no
longer going to operate after atthe end of the year there were
still.
It was like there were stillopportunities that came up that
I could.
I was trying to potentiallyconvince myself to stay in it,
(08:32):
even if it was just a little bit.
So, for example, we had areally great there's a ton of
amazing content through Sheet itHer Way and I thought, well,
maybe I'll just like put up anad and then sell this one
digital product and keep it thatway.
And I kept trying to.
My brain was like you can stillkind of be involved.
And then I finally was just no,I'm out, I'm done and I'm
(08:54):
creating that constraint andwe're pivoting.
And I didn't know that I wasgoing to pivot to attention
audit.
That hadn't really been shownto me until probably mid 2022,
in which at that point, I wassix months pregnant, seven
months pregnant at that point.
(09:15):
So attention audit didn'treally birth itself, probably
until spring of 2023.
So I took about a year and ahalf, a little over a year,
letting things kind of breathe.
Russ (09:31):
So no pun intended when it birthed itself had pregnancy.
Amanda Boleyn (09:35):
It birthed itself along with, and I've heard
women get really creative duringpregnancy, so I'm not I wasn't
surprised at that.
One of my other friends alsoexperienced that during
pregnancy.
Russ (09:45):
So I'm curious was there kind of a period where you're
just kind of in the fog lookingfor direction in the you know
like lost in the woods, or wereyou actively just trying to seek
you know direction?
I mean, what was that processlike for?
Amanda Boleyn (09:58):
you.
Yeah, I was probably trying toseek more direction.
During the ramp down or likethe closing of, she did it her
way at the end of 2022.
Then I, or at the end of 2021,when I was closing it down I was
trying to like.
I noticed my brain was tryingto think of, like what is that
next thing?
And at that point, because Iwas still doing contract work, I
(10:19):
wasn't in this rushness from afinancial standpoint that I had
to figure it out.
And that was actually the firsttime in my life where I was
like I am okay, not knowing whatis that next step.
And maybe that next step wassimply staying in and doing
contract work, and that was my.
That was what I was supposed todo, and this time I just really
(10:42):
allowed myself to sit back andwait for that moment, rather to
just go and get it.
And that was one other thingwith the human design.
That I was told is that if Itry to initiate something too
soon or too early, it like doesnot work.
(11:02):
But if I can create space andlet the idea pop in and take
action from a place of followingthe lead, a lot of amazing
things happen.
Russ (11:17):
How do you create that space?
Amanda Boleyn (11:20):
It's, I would say , for me, creating that space.
You kind of like the whole tuneout to tune in piece where it's
really easy to be influenced byso much input, whether it's
news, tv, youtube, podcast,social media.
I spent a lot of time offlinerather than online and only
(11:47):
consumed things that spoke to meand that took a lot of practice
to discern what is actuallyspeaking to me and what is
potentially a distraction, andit was just really nice to have
that space and also just bereally intentional about who I
let in my space and like whatinput I let in.
(12:09):
I think sometimes the mindsetis consume more, which is
inefficient if it doesn't reallyhave value or doesn't really
add value to what it is thatyou're trying to achieve.
Dana (12:24):
Shiny object syndrome I suffer from that.
Amanda Boleyn (12:29):
Yeah, I mean, I still do.
At times too, I have to catchmyself and like, wait, why am I
doing this?
Why am I consuming this?
Oh yeah, it doesn't matter.
I've turned on and off myAudible account so many times
because I get really excitedabout a book to listen to and I
start listening to the book andI get halfway through and then I
just go back to the podcastthat I listened to and so then I
just turned off the Audiblebecause I'm like I don't need
(12:50):
this thing sitting there.
Dana (12:52):
So yeah, but yeah, shiny objects syndrome, I have it, I
have it.
You talked a little bit abouthuman design.
Can you dive into that a littlebit more, cause it sounds
really fascinating.
Amanda Boleyn (13:05):
I can try if there's anyone out there that is
so I.
When did I get introduced?
I feel like human design I wasintroduced to maybe five or six
years ago and then, actually formy birthday, I got a
consultation in January of 2022because I wanted to understand
things, Cause that's right afterI had shut down.
She did it her way and kind ofwanted to understand how I
(13:27):
operate.
I believe there's like three orfour different designs and
based on your design, which alsokind of feeds in a little bit
of your birth chart If youfollow astrology, which I also,
get my birth chart read.
I found that to be incrediblyhelpful and, again, it's not
like everything's a blanket.
This is exactly how it is butit can bring awareness to some
(13:49):
of the reasons or potential whyyou are the way that you are,
and it was insightful to knowbecause it was more validating
for me in that instance being amanifesting generator, because
I've always felt like anytimethat I try to proactively create
something, it just crumbles,but if I wait and allow that
(14:10):
like time and space, it usuallyI can, nuggets can drop in, but
I can't really speak to a lotbeyond the human, like the other
ones, I don't know a ton aboutthem, but I definitely find it
fascinating and you can take anonline quiz.
That's there's like free onesthat you can find there's really
(14:31):
insightful about like thedifferent chakras or areas of
your body that are on or openand closed and how that impacts
your vocal like so much.
Dana (14:41):
Russ loves the woo wooy stuff, so this is right up his
alley.
Amanda Boleyn (14:44):
Yes, I love, like I love.
I mean the more honestly, themore the older I get and the
more into personal development Iget.
I'm like this is like like arewe real right now?
Is this real and is this amatrix?
Like are you guys just herebecause am I living my own life
and y'all are just plopped inLike it's crazy.
Russ (15:07):
I so just to prove how much I've grown, dana, I did
bristle at the first comment ofyou know just some of the things
that you're explaining andmandating that you're going
through and using to help grow,but I stopped myself and I
wanted listeners to stop too,cause if you did kind of go, oh
oh, that sounds a little outthere for me.
(15:27):
There are so many things thatwe don't know and experience
that this could be a great thing.
It's obviously been great foryou and I can't discount that.
Like just to dismiss it becauseI'm not familiar with it is
ignorant.
And so I just want to say thatout loud for our listeners,
because I needed to hear it too.
(15:48):
And now I'm in a place where Ijust I love that you're just
open to grow and this works foryou.
I love it.
Amanda Boleyn (15:57):
Yeah, yeah.
Russ (16:00):
So what are the things that you kind of just start to
do as you started to get somedirection and those nuggets
started to drop?
How did you start putting thosepieces together and which
direction you were going to moveforward?
Amanda Boleyn (16:10):
Yeah, I think having the experience that she
did her way and having an onlinebusiness was very instrumental.
I feel like that was the warmupin some regards, because I am
able to take everything that Ilearned from she did her way and
how to operate an onlinebusiness and create, like I
built, all my sales pages.
I did everything from emailmarketing to copy to social
(16:30):
media, like everything.
And so now in this next chapter, in version and journey, it's
I'm way more, I'm smarter aboutthings and I have that
experience of that past With thething that I think I did
differently this time with thetension audit, which I'm very
(16:53):
intentional about is just notbeing influenced by other people
on outside factors, because,just like you said, dana, it's
really easy to get shiny ballsyndrome and it's really easy to
look at what other people aredoing and thinking that you
should do them too, and in thatstage, if she did her way, for
me at least, it felt like theonline space was really starting
to blow up, and so all the OGsthat were in online digital
(17:16):
marketing, I mean there's justso much about you should do this
, you should do that and likethis is how you should run your
podcast and I was so susceptibleand vulnerable at that time I
think because I was young and Iwas like I didn't know where I
wanted she did her way to gothat I was just taking in
everything which really causedme to go zigzag and not in the
most linear path that I probablycould have.
(17:37):
Where now, with the tensionaudit, I'm allowing myself to go
slower with it and not put thispressure or this hurriedness to
it.
Where I was doing that with,she did it her way and it felt
like I was trying to force somany things with that business.
Where now I'm like what feelsright, what feels aligned, or
(17:58):
even like using my own values,which I teach seasonal values in
one of my courses, because weall have core values that have
been with us since we canremember.
But how can we leverageseasonal values, whether it's
for a year or six months or thenext three months ahead of us,
to create a filter to make ourdecisions?
So, for example, attention auditAcademy.
(18:21):
I thought, oh, I really wannado a coaching component to this.
And then I went back to myvalues and I'm like my main
value for this year issimplicity and I'm like, okay,
but does that make it simple ordoes that complicate it more?
And I'm like at this stage itcomplicates it more.
I can always add it in later,so we're just gonna stick with
the standalone course.
So I think this time it's justgoing back and like not having
(18:41):
this hurried rushness energytowards it.
Dana (18:44):
I was about to ask like does that?
Is it just?
It's more than just aboutslowing down, though.
Wait, what?
What do you mean?
Like being aligned with yourvalues?
It's more than just aboutslowing down and noticing what's
happening, like you have toactually understand what your
values are yes, exactly, that's100 percent.
Amanda Boleyn (19:07):
Because I didn't have any value system and road
map that I plugged myself into.
I was constantly just like,yeah, I'll do this, yeah, I'll
do that.
I was trying to get objectsyndrome and I should create a
course on that because I canteach that it was just building
all these bridges but neveractually finishing the bridge
(19:28):
where now I've got my filter,I've got my values that I can
say, okay, does this align withthe values in the life that I'm
trying to create, or that I amcreating not trying to, but am
creating.
It makes it way easier and I'mway more confident in the
decision than I was in the past.
Russ (19:49):
I think it's important to understand as a business owner
and for our listeners too, is weall get our guilty of this in
our own lives.
We want to add to our business,we want to do all these things,
cast this big net and covereverything.
We want to do it all.
How much of this is just kindof niching down and finding the
thing that you're reallypassionate about and moving it
forward in such a way that now Ihave clarity of mind and I know
(20:13):
what I'm moving for?
I don't know the exact path,but I have an end goal in mind
and will adjust course asnecessary.
How much of that has gone intoyour piece and understanding and
where you're going?
Amanda Boleyn (20:25):
Yeah, a lot of it has, in terms of also being
disciplined about what do Iteach and what do I not teach,
because I could teach a lot ofdifferent things and how do I
want to do this and how do Iwant to structure it and what.
Again, I just go back to whatis the simplest way that I can
add value and help otherbusiness owners, and being
(20:45):
ruthless about any opportunitythat comes and being willing to
practice and also say no tothings that normally I would
want to say yes to.
But simply saying no to and notbeing afraid to say no,
especially as a recovered peoplepleaser, I think like I swung
from one way, from one end ofthe pendulum completely to the
(21:10):
other side.
I don't know, I'm coming backin the middle a little bit more.
But, yeah, discipline to bethis is what I'm doing, this is
what I'm doing, and kind ofputting blinders on and not
being susceptible to like allthe different things and
strategies, like threads, forexample.
Did you get on threads?
I signed up and I knew that.
(21:33):
I was like why?
I'm curious, but I never evenpublished anything about it,
nothing.
And I'm like how is my wholespiel on that?
But again I was like, okay, isthis going to be another TikTok?
Like people, you know, you getafraid that you're not in the
game and all that, but again,that's scarcity.
It's like if you pick aplatform and you just commit to
(21:54):
a platform and you show up andyou build that audience, then
pivot but focus on one.
Because you've tried to focuson so many at once, you're just
going to burn yourself out.
Dana (22:04):
It's a lot of like.
I feel like the amount of shitthat I learn in therapy is so
applicable to business, becauseit's the idea of like, oh, I
should be doing this.
Or, you know, someone tells methat this worked for them, so it
should work for me.
And it sounds like theattention audit really kind of
(22:26):
supports staying true to youridentity in business.
Amanda Boleyn (22:31):
Yes, it really is .
It's a course that has, like wetalk about, values and then
it's goal setting in there aswell.
The main piece of it is helpingpeople business owners,
specifically learn how to managetheir time using a digital
calendar.
So that is my whole spiel.
(22:52):
When I started using a digitalcalendar, my productivity went
through the roof and likecalendar blocking probably a lot
of things that you guys alreadydo already but really teaching
the basics of it I did.
I used to do it live in a 30 daycontainer with like six multi,
six, seven figure businessowners that were still trying to
like struggle a little bit withthe wanting to do everything
(23:15):
and not really staying true.
Because the one thing that Ilove about a digital calendar is
that it reminds us that thereare only 24 hours in a day.
And if you have everything likelisted out and there's so much
that you want to get done andyou've got this to-do list, if
you put it on your calendar, yourealistically see what can I
accomplish and what can't I, andthen also, working within the
constraints of how many hoursyou want to work a week, if you
(23:36):
only want to work 20, well then,how do we get everything done
in 20 hours.
And if we can't, if you can'tdo it, then it either needs to
go or it needs to be outsourced,and then how do we do it?
And so that's really like butit taking like what you're
saying, dana a holistic approachof making sure it's not about
just doing more, it's aboutmaking sure that you're actually
doing the things that you needto be doing and getting rid of
(23:56):
the noise.
Like if it doesn't need to bethere, let's get rid of it, and
then let's do those thingsefficiently and productively.
Russ (24:04):
So if you could boil it down to what you know, your
basic statement what's theproblem you're helping people
solve?
Amanda Boleyn (24:12):
Oh, this is good.
I'm still like totaltransparency.
I'm still boiling that, boilingthat down.
I was like, am I saying boiling, boiling that down?
It's Okay, let me try thisbecause, again, the attention
audit I ran it as we did a liveprogram and then now I'm doing
it as self-paced course.
(24:32):
So, when I really think about it, what is the one thing that I
am helping people with and Ifully know that this is a work
in progress, it is gosh.
I want to say so many things.
It's helping them use theirdigital calendar as a filter for
what they say yes and no to.
(24:54):
It's bringing awareness and areset with the relationship that
they have with time.
And also, even if someone'slistening to this and they use a
digital calendar and they thinkthey're okay, but they still
question their productivity, thecourse is for them because it
is about setting the values andthen going from the bigger
picture down to the micro pieceof it, and it's just helping
(25:18):
people plan more efficiently andcreate a schedule that is more
suited towards their daily lifeand what they need to get done.
Russ (25:31):
Maybe this will help as we search for clarity.
I think well.
So what does success look likewhen they move through that and
are able to do solve thatproblem, and what does failure
look like if they're unable todo that?
Amanda Boleyn (25:45):
Yeah, that's a great question.
So success is getting to theend of the day and being
confident that you've done whatyou've needed to get done and
you know everything is complete.
So that's one of the things Oneof my clients that I worked
with I often see this happenwith entrepreneurs is that
(26:06):
there's this thought there canalways be more to be done.
Because it's this thought of ifI do more, then I'm going to
create more results.
And while, yes, that is sort oftrue, it's also not the only
way of thinking and it'sactually kind of, I think it's
flawed thinking that the moreyou do, the more results you get
, when in reality it doesn'thave to be that way.
(26:26):
But going back to it is likesaying, okay, what does done
look like for the end of the day?
And then once you plan it onyour calendar and let's say you
get done at 2pm and you'replanning on going to four great,
you can confidently say I'mdone for the day or you can
continue moving forwardthroughout your calendar.
Not doing it leads to absoluteburnout, chaos, overwhelm,
(26:46):
constantly feeling like you'rebehind or you're on the rabbit
hole, that you have a neverending to-do list.
I hate to-do list.
I'm sorry if anyone uses to-dolist, but you got to get that
stuff on your calendar Becausethe to-do list just sets you up
for failure immediately.
You look at it and you're like,oh my gosh, I have so much to
do and it never ends.
And so if you put it on yourcalendar, you know exactly when
(27:06):
you're going to get that doneand you can start to
realistically plan your days ina way of like what do you
actually have bandwidth and whatdo you not have bandwidth for?
One other benefit is that Ifirmly believe that the reason
why people get caught in sayingand agreeing to so many things
and saying yes is because theydon't really know why they're
(27:26):
saying no.
They're not clear in whatthey're defending, and I think
that is one of the big benefitsand main pieces of the course is
, I think we blindly say yes tothings without actually knowing
what we need and want to getdone, and that just keeps us in
(27:46):
a loop of like saying yes overcommitting being burned out.
We've got so many things to doand it's just this vicious cycle
.
So if we can get clear on, likewhat actually is a priority for
you, then you're more confidentto turn things down or say no
or not right now, because you'reclear on exactly does it align
or does it not align?
Does this make sense?
If health is a value, maybeyou're not going to say yes to
(28:08):
something that involves alcoholor something like that, but
you're just more confident inyour answers.
Dana (28:15):
I am also a recovering people pleaser and I've heard so
many different ways for peopleto say no.
I have a friend, andrew, whosays, well, my calendar doesn't
allow for that.
Or I've listened to anotherpodcaster and she says when
people ask for free advice, shesays I'm at capacity right now
for pro bono work, but I'm happyto schedule a consultation.
(28:39):
And I'm curious how you say no.
Amanda Boleyn (28:43):
Oh, I say no.
Well, there's a couple ofdifferent things.
For me it's just simply like Idon't have the capacity right
now.
For me it's simple as that.
Or if it's like and you know,it depends if it's a
professional thing or a personalthing Maybe if it's personal, I
probably find myself givingmore of a reason why.
But if it's professional, Isimply say I don't have the
(29:04):
capacity right now.
And then, depending upon whatthat request is, I might suggest
something else.
I love the response that yourfriend has about I don't have
the capacity for pro bono workright now, but happy to schedule
a call.
Or maybe sometimes it's likeI'm not the expert but let me
introduce you to someone who is.
So if I can't necessarily helpthem directly, I might offer up
(29:28):
connecting them to someone else.
But I think protecting our time,your time, my time is value add
to the world because it's youknow, if we can show up with the
things that we do well at andcommit to those things, it's
going to multiply.
(29:49):
And so that's another way.
It's not to say like go outuntil everyone know for
everything, but it's just sayinglet's practice the small ways
to say no and protect our timeso that we can be focused on
what it is that we truly want toget done.
We're, I think now I'm kind ofgoing a little bit of rabbit
hole, but sometimes I think wesay yes as a way to distract
(30:09):
ourselves, because we're afraidto actually show up and do the
thing that we say we want to do,but it's almost too
intimidating.
So there's just a lot of alsounderlying reasons why we say
yes versus when we really wantto say no, to which actually you
kind of have to come.
You have to get a littlecurious as to why, like, are you
always saying yes?
I know I was always saying yesbecause I won't.
(30:31):
I was like buffering, I didn'twant to not do something.
That was years ago.
Russ (30:35):
Now I'm like that's a therapy moment right there.
Amanda Boleyn (30:37):
Yeah, that's a therapy moment.
Russ (30:40):
You know we're all guilty of that.
I think at some point justsaying well, now I don't have to
face all my problems, I'm goingto say yes and get distracted
by this really good thing.
Look at the good thing I'mdoing.
Dana (30:51):
Right.
Russ (30:52):
Sorry, so if you're helping me be more productive
and that's at the end result andthat's how I'm going to be
successful.
I mean, how?
How do we boil down, kind oftriaging the things that we do
Like this is more important thanthis and this is more important
than that.
So I don't want to do thatbefore this.
(31:12):
How do you help people kind ofgo through that and prioritize?
Amanda Boleyn (31:19):
Well, part of the prioritization comes through
the values, and I think thereare there's like eight different
categories in which we can setgoals to.
I really try to restrain and Ireckon in the course I
restrained to two, no more thanthree, because I feel like I've
always found in the past,whenever I try to focus on like
the eight categories, whichrange from like mental health,
physical health, contribution tofinding it, I'm like am I
(31:42):
really accomplishing anything?
And I would rather focus on twoto three things than try to do
them all.
So that's for starters, versustrying to set eight goals, I
focus on two to three.
The other thing that I like tofocus on is you can have like a
large, let's say, annual goal,maybe most likely if you're in
business, it's probably monetary, but then from there I like to
(32:05):
bring the timeline in closer andfocus on the next 30 days and
the next week.
So right now we're recordingthis at the end of July, like
I'm focused on the month ofAugust and what are the two to
three outcomes that I want tocreate?
And then I'm focused on thenext week of like what are the
two to three outcomes that Iwant to focus on?
That and the prioritizationfeeds a little bit into the
value system and what you'recreating and then also like,
(32:28):
what makes sense for the seasonof life that you're in right now
?
It's priority.
Yeah, so prioritization comesdown to constraining and not
trying to do everything numberone, because it's just not
possible.
And then what happens is thatyou spread yourself so thin and
you don't accomplish anythingand then you create this habit
(32:48):
of never of like not followingthrough and then you don't trust
yourself and then you get downon yourself.
So the next time it goes to setgoals, you, like, don't trust
your ability to set something.
So I would rather see clientsset one thing that is fairly
easy, that they know they'regoing to follow through one and
be able to accomplish it, tobuild up that trust with
themselves, to build thatmomentum and continue carrying
(33:12):
it.
And I used to be guilty of this, of trying to do anything all
at once.
And it's learning to say likeit's okay to go slow and slow is
subjective to everyone, but itdoesn't have to be a rush or a
time scarcity thing Like we cango at a pace that is manageable
and also feels good.
Dana (33:33):
What does it feel like to be so closely aligned with your
values and so like to have abusiness that so closely aligns
with your values?
I don't question it.
Amanda Boleyn (33:46):
Okay, I don't have it.
That's the difference.
Like what she did her way.
I was questioning it.
I'm like should I be doing this?
Should I be doing this?
I've never once questioned if Ishould do this or not.
It never, there's no doubt.
I think that in like is there'sdoubt and there's question.
There's probably something toexplore and I don't think it's a
blanket oh, you shouldn't bedoing this or in this.
But it's just like I don't havethe mental clutter that I did.
(34:09):
And I didn't have mentalclutter the entire time when she
did it her way.
It was more like probablyhalfway through.
So three and a half years intothat relationship, I started
having the doubt and thequestioning and I just kept
pushing forward and finally Iwas like I can't do this anymore
and I don't have the mentalclutter or doubt I once did.
(34:30):
So I think that's a keyindication.
Russ (34:34):
I know we just kind of jumped around.
Going back to previously, whenyou're talking about setting
your goals, the thought I hadwas setting milestones as you
kind of get into your goal,right.
So let's just say revenue, youwant to do a million dollars
this year and you look at it, gowell, what's that mean?
A month?
You know 85 grand a month.
Okay, then what are we lookingat?
A week, what do we got to doevery week?
We got to do what?
$19,000, $20,000 a week inorder to hit that goal.
(34:55):
It kind of puts it down in bitesize form and you're like all
right, well, we got to make youknow what?
Five grand a day, All right,Right, Okay, that's easy.
How do we do that?
We have to sell this manyappointments and this is how we
got it.
So, breaking it down and makesit it's like take, how do you
eat an elephant?
One bite at a time, Right?
So I love the idea of usingmilestones and that helps us
(35:18):
grow to our goal and you cancelebrate those milestones.
But it's just something we'repassing by on our way to our
goal and even that goal ends upbeing a milestone, because we
don't want to stop when we hitit.
We will keep growing past thatRight.
So that's what productivity andthe right mindset will really
do for you, I think.
Amanda Boleyn (35:37):
Yeah, and to continue with that too, is the
more specific that we can getwhether it's a goal or a task,
an action item the easier itwill be for our brain to take
action.
Because our brain lovesspecificity and one of the
biggest reasons why either Iknow myself, but I've seen my
clients people procrastinate orpush something off that's on
(35:59):
their calendars because it's notspecific enough.
And it's way too easy for thebrain to be like, oh, I'll get
to it later, I'll do it later.
And I just know that, like, ifI get to something and I find
myself like, oh, I want to movethat on my calendar, I noticed
that I kind of get curious aslike, why do I want to move it?
It's because I don't want to doit, or blah blah.
And what I find is is that, oh,wow, if I would have broken this
(36:21):
down in a different way, Iwould have gotten to that task.
And I've been like, oh, I knowexactly what I need to do right
now and get into action.
Versus it's like, oh, I'm goingto work on podcasts, like, no,
let's get that's.
Like let's get specific to makeit.
There's so many we can talkabout, like time versus energy
or planning versus executionenergy, and how all of that
(36:44):
plays into our ability just tolike get into action.
Dana (36:49):
You have a couple of things coming up with the
attention audit right.
You have a something launchingin September.
Amanda Boleyn (36:56):
Yes.
Dana (36:57):
Right, I was a little bit about that yeah.
Amanda Boleyn (36:59):
So September, and I'm like, I'm so excited about
this it's it's called your, yourmost productive month yet
challenge.
So it's a month long challengethere are we're doing weekly
trainings and coaching inside ofit and then we're also doing I
call it's called 30 expand andit's about expanding your time,
energy and your focus and thereare a series of habits to do
(37:22):
every single day which involvelike one minute of breathing or
meditation a day, waiting twohours for cell phone interaction
upon waking, like getting noelectronics an hour before bed
and then seven plus hours ofsleep along with 75 ounces of
water a day.
(37:42):
So just, it's kind of like, ifyou've ever heard 75 hard, have
either of you yeah, I've neverdone 75 hard.
I can't.
I don't like I physically don'thave time to do 45 minute
workouts in my day anymore.
Maybe pre baby I could havedone that.
But it's the, it's similarconcept, but it's focused more
on 30 days.
So that's why it's 30 expands,with 30 day, 30 days and then a
(38:03):
set of habits that go with it toultimately help create more
focus, be less distracted and behave the most productive month
yet.
So in there's going to be aFacebook group.
We're doing trainings everysingle week.
There's a kickoff call on thefirst of the month and we're
just going to and we're going todo a like everyone's going to
(38:25):
come in and have one specificgoal that they want to
accomplish for the next 30 days,and so that's going to be the
anchor point throughout thechallenge.
So that's happening.
Yeah, that challenge ishappening.
Russ (38:34):
I'm very excited about it, and there's an Academy coming
up in August as well, and arethese both open to men and women
.
Amanda Boleyn (38:43):
Yeah, these are open to men and women, so this
is yep open to men and women canjoin the attention audit
Academy that is officiallylaunching August 1st, and so you
it's open enrollment anytime.
You can log in.
You get access to all thecontent on demand and it teaches
, it goes through, like thewhole calendaring method, my
goal setting method and systemthat I use, and I'm just I'm
(39:04):
really excited about those twothings.
Dana (39:07):
We love it.
All right, amanda, we puteverybody through a lightning
round at the end of episodes,and I don't think we did it when
we had you on first.
I'm excited to hear your answer.
So the first question is whatis one thing you wish you had
known before starting a business?
Amanda Boleyn (39:24):
I think this isn't one thing, maybe
necessarily, but I think mindsetif I could do it differently, I
mean just off the top of myhead, but I guess I learned so
much through the action and grewfrom a personal development
standpoint that the mindset camewith the experience of it.
I just wish I think I wouldhave known not to take action
(39:48):
from a place of like rushnessand thinking that it had to
happen so fast, and justtrusting and knowing that it
actually does take like five toseven years to build a business.
It doesn't have to be the way,but just be just having more
patience.
Aw I want it now.
Russ (40:03):
Yeah right, I want success now.
I don't want to do the work.
Amanda Boleyn (40:06):
Right now.
Russ (40:08):
All right.
So what's the favorite way tomarket your business?
And there's a lot of ways.
Amanda Boleyn (40:12):
Ooh, the first thing that came to mind was
affiliates.
The reason why I like topartner with other people is, I
think I'm naturally just someonewho.
There's another quiz.
It's called Fascinate Me Idon't know if either of you have
heard of it and it basicallytells you, kind of like, what
people are most fascinated aboutyou around, and the thing that
came back was I was labeled as,like, the maestro, and so I have
(40:35):
this innate ability to bringpeople together and to
facilitate conversations, whichalso plays into my, like,
training background.
And so that's why I like usingaffiliates, because I like to
partner with people in mynetwork that can see value in
their audience, can have value,and it's fun for me because I
get to work with other humansand do that.
(40:55):
So affiliate marketing isprobably my favorite.
Dana (40:58):
What is one business platform that's changed your
life?
Amanda Boleyn (41:04):
Business platform .
I mean, the first thing waslike Google suite for business.
Oh, I mean, this isn't really abusiness platform, but video
speed controller have you allheard of it?
It's a Google, it's not a, it'snot like business necessarily,
but it's a Google Chrome pluginand when you have it as a plugin
(41:25):
, any video that you watch youcan slow down or speed up.
It is game changer.
So if I'm saying yeah, it'samazing, like you can watch any
training video and you can watchany video on it's.
Yeah, it's awesome.
So, and it's free, and loomOkay, loom is my second one.
Loom is, if you guys use Loom,right?
Russ (41:47):
Yes, yeah, they're video associated, so I'm starting to
see a trend here.
Amanda Boleyn (41:52):
Oh yeah, good, great, great, call out.
Yeah, loom is also my favorite.
I think that it's worth a $10 amonth that you can pay to
record videos, and I givefeedback via loom and I use it
all the time, so it's amazing.
Russ (42:06):
Great platform to do any kind of trainings or set up kind
of webinars to be, you know,consumed later.
It's really a fantasticplatform.
All right, so what's yourfavorite business book, or maybe
a business book that's impactedyour life in business more than
others?
Amanda Boleyn (42:19):
Atomic Habits by James Clear.
Dana (42:23):
Love it, love it.
And then when did you feel likeyou had made it?
Amanda Boleyn (42:29):
Oh, when I for okay, that question.
I think there's like manymilestones of making it right,
like I think the, for my husbandand I were also real estate
investors and so we did a lot ofhouse hacking, which is buying
a multi-unit, living in one unitand renting out the others.
(42:50):
I remember the first multi-unitthat we purchased in Chicago.
We lived in one unit, we rentedout the other three and we did
not have a living expense.
We actually made money and itwas pretty.
We were like, oh my gosh, likethis is amazing.
So that I mean I think there'syou feel like you for me, the
made it.
There's made it moments and sothere's little times around.
(43:13):
So that was, that was one ofthem.
I mean, when she did it, herway, got noted by Forbes and
entrepreneurcom and a bunch ofother outlets, that was a made
it moment.
And then we moved to Charlestonand I feel like that was
another made it moment.
We're like, oh, we made thishappen, like we talked about
this for two years, and nowwe're here and yeah.
Russ (43:34):
That's awesome, and I think you're right, and
everybody's answers are sodifferent, and that's why we
love asking it, because it justgives us perspective on how to
think about things, and that'sgreat.
I love it.
Amanda, where's the best placefor people to find and connect
with you to learn more aboutwhat you're doing?
Amanda Boleyn (43:52):
Yeah, head on over to attentionauditcom and
then there you canattentionauditcom forward slash
challenge, and thenattentionauditcom forward slash
academy, or where you can findalso the course, and then the
challenge and there's a podcastyou can find on the website and
all that good stuff.
Russ (44:10):
Fantastic, and we'll have all those listed in our show
notes so you don't have tomemorize it or click back and
write it all down.
It'll be easy to click to andconnect with you.
Amanda, we're thank you forbeing here and sharing your time
and expertise with us again,and we want to thank our
listeners for being here,hopefully again, and even if it
was for the first time.
We hope you got the value thatwe did from our guests and just
(44:32):
reach out and I think you needto be more productive.
Why not take the challenge Ithink it's about time and share
it with somebody else.
Maybe that you know needs to bemore productive or has been
talking about it right, becausewe know those people too.
Why not take the challengetogether and remember it's not
personal, it's just business.
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