In this conversation, Simon and Lisa discuss the impact of economic downturns on small businesses, focusing on consumer behavior, pricing strategies, and effective marketing techniques. They explore how rising costs affect consumer spending and the importance of demonstrating value to customers. The discussion also highlights common pain points for small business owners and offers strategies for navigating challenging economic times, including low-cost marketing options and effective messaging. In this conversation, Lisa and Simon discuss effective marketing strategies during economic downturns, emphasizing the importance of email marketing, building brand loyalty, leveraging referrals, and shifting advertising strategies. They highlight the need for research and understanding consumer sentiment, optimizing the marketing funnel, and creating value-driven offers. The discussion also covers the power of educational content and the significance of engaging with the audience for feedback.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.