It's No Fluke

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 ac...

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations...

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.

Greg Hoffman is a global authority on brand leader...

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30.

Prior to founding MOGL, Ayden held key roles at Morgan Sta...

Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy...

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands.

At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming t...

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. ...

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Chestnut in front of 14,000 people and ...

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct professor for NYU’s master’s in publish...

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new cou...

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for th...

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.”

Akerho “AK” Oghoghomeh is the ...

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.

With over 30 years in media and market research, Latha has held senior leadership roles acro...

Jordan Matter is a two-time New York Times bestselling author (Born to Dance and Dancers Among Us) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views.

Jordan’s path to becoming one of the most prominent creato...

Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creators, agencies, and platforms worldwi...

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration.

Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead at Hill & Knowlton, where she b...

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to creat...

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue.

She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don’t work out as planned, but the stories have always been worth it.

Madeline’s calculated risks have provided real-world,...

Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media.

He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through high school, college, and the early da...