IT'S PERSONAL

IT'S PERSONAL

"It’s Personal" is your no-BS guide to building a personal brand and selling digital products. I'm demystifying the secrets the gatekeepers didn’t want you to know—sharing tips, tricks, and strategies to fast-track your success. From breaking down personal branding myths to revealing the tools and hacks that actually work, this podcast is all about giving you the knowledge and confidence to own your narrative, monetize your skills, and thrive in the digital world. Hosted by Dr. Erin Jacques | PhD | Entrepreneur | College Professor |Columbia University & UPenn Grad

Episodes

June 19, 2025 16 mins

For Juneteenth, we are highlighting some of our favorite Black Content Creators in the AI space.

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In this episode, we delve into the OpenAI lawsuit brought forward by the New York Times, We talk about what this might mean for the future of Large Language Modela

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June 14, 2025 15 mins

Can AI and Academia co-exist? Should academics be countering AI or integrating it into their study plans? What do students need to know to effectively use AI? We answer these questions and more on this episode.

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In this episode, we discuss Google's new AI innovation, the AI Edge Gallery and if it will reach mainstream adoption.

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For the first time ever, I’m bringing in an AI co-host for this episode of It’s Personal! 🤖💬

I talk to AI all the time—it helps me learn, strategize, and think bigger. But what if we took those conversations public? What if we could see firsthand how AI breaks down complex topics, analyzes trends, and helps us think in ways we never imagined?

So, for the next few episodes, we’re experimenting. Let’s see how this goes.

🎙️ Today’s di...

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How can AI transform the way students learn and compete? In this episode of It’s Personal, Dr. Erin Jacques sits down with Arda Altıntepe, a high school junior and the creator of Public Forum AI—a groundbreaking tool that’s already helping over 500 debate students nationwide sharpen their skills.

We dive into the origins of this AI-powered platform, how it’s leveling the playing field for students without access to elite coaching, a...

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Take my Free Leveraging AI 101 course here: https://www.erinjacques.com/ai101

Is this the beginning of the AI takeover? A viral video of two AI chatbots secretly switching to a mysterious, human-incomprehensible language has sent the internet into a frenzy.

Join Dr. Erin Jacques, professor and AI entrepreneur, as we break down this chilling AI conversation, explore the implications of rogue artificial intelligence, and discuss what ...

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AI is evolving fast, and everyone’s talking about OpenAI vs. DeepSeek—do you really need open-source, or is an API enough? In this episode of It’s Personal, Dr. Erin Jacques digs into the pros, cons, and hidden costs of each option. Discover how hardware requirements, performance differences, and the “full control” myth affect your decision. Plus, learn why focusing on brand monetization often trumps technical complexity.


Grab ...

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Curious who really owns your face once it’s digitized? In this “It’s Personal” episode, Dr. Erin Jock dives deep into AI avatars from HeyGen, Lensa, and more, revealing the hidden risks, data ownership issues, and surprising security concerns. Discover how AI-generated avatars can revolutionize your personal brand strategy—if you know the fine print. Tune in to learn how to protect your likeness, maintain control, and harness AI to...

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💡 Tech giants are betting BIG on AI—what does it mean for YOUR brand?

Amazon, Google, Microsoft, and Meta are pouring $300 billion into AI infrastructure in 2025. This isn’t just about Big Tech—it’s about how you can leverage AI to grow your personal brand and sell digital products.

In this episode of It’s Personal, Dr. Erin Jacques breaks down:
✅ How AI is becoming more powerful & accessible for entrepreneurs
✅ New AI-dri...

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February 6, 2025 9 mins

Should we be worried in the US? I say YES... things may be moving in the wrong direction for personal brand builders like us...

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January 24, 2025 12 mins

In this episode, we delve into the recent missteps of Apple News’ AI feature, which delivered inaccurate and misleading alerts about notable figures such as Luigi Mangione, Luke Littler, Rafael Nadal, Pete Hegseth, and Benjamin Netanyahu. From fabricated headlines to premature announcements, we unpack the details of what went wrong, the implications for AI in news, and the lessons for tech companies and entrepreneurs alike.

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January 23, 2025 9 mins

The AI race isn’t just about technology—it’s about survival.

The countries that dominate AI won’t just lead in tech; they’ll control industries, economies, and even military power. And here’s the scariest part: the future of AI might not include you.


Why? Because what you should really be worried about is when AI stops being open-source—when access to cutting-edge AI is closed to the public. That’s when innovation gets locked beh...

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The marriage of AI, Tech and Politics is good news for creators looking to leverage AI to build their brand

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Think you need to love reading to succeed? Think again. In this episode of It’s Personal, Dr. Erin Jacques debunks the myth that intelligence and success depend on traditional reading habits. Learn how AI tools like ChatGPT are empowering anyone to access knowledge, build a personal brand, and monetize their expertise without ever picking up a book. Discover why curiosity and action are the new keys to making money in the digital a...

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In this episode of It's Personal, Dr. Erin Jacques shares bold predictions about the future of AI and why open access to this transformative technology won't last forever. With government regulations looming and big tech consolidating power, the time to act is now. Learn how to future-proof your brand and income by leveraging AI tools to create, automate, and scale your business. Whether you're into coaching, wig design, or underwa...

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January 11, 2025 8 mins

Imagine waking up tomorrow and losing everything—your followers, sales, and audience connection. With TikTok’s future hanging in the balance at the Supreme Court, this is a real concern for creators and businesses. In this episode of It’s Personal, I, Dr. Erin Jacques, dive into the TikTok ban crisis and why platform dependency is a risk you can’t ignore.


1-Why TikTok is at risk and what it means for creators.

2-How to protect yo...

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Have you ever thought about the dangers of AI chatbots? In this episode of It’s Personal, Dr. Erin Jacques dives into a tragic yet pivotal story that highlights the risks of unregulated AI tools. We explore the case of Sewell Stenza, a 14-year-old who formed an emotional attachment to an AI chatbot, leading to devastating consequences.

From sexually explicit conversations to emotional manipulation, this story serves as a wake-up ca...

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In this episode of It’s Personal, Dr. Erin Jacques dives into the fascinating and slightly awkward world of AI chatbots, specifically MUA.AI. Inspired by an article on PR News, Erin explores:

  • What MUAH.AI is and why it’s making waves in social interactions.
  • Lessons for entrepreneurs on understanding audience needs.
  • The role of authenticity in branding when using tools like AI.

Erin tackles frequently asked questions, ...

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    In this episode of It’s Personal, Dr. Erin Jacques dives into three actionable strategies to future-proof your personal brand and sell digital products in a fast-evolving world shaped by Gen Beta—the first generation born into AI immersion. Learn how to:

    1. Use AI to deeply understand your audience.
    2. Create adaptive, evergreen digital products.
    3. Embrace lifelong learning to stay competitive.

    Dr. Jacques answers frequently ...

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