What if every “no” you’ve ever heard was setting you up for your biggest win?
In this powerful episode, Bella Rose—founder & CEO of Bella Rose Passion—shares her raw 14-year entrepreneurial journey from selling clothes out of her car at strip clubs to landing retail partnerships with Target.
But this isn’t just a business success story—it’s a masterclass in perseverance, faith, and turning personal tragedy into renewed purpose.
Subscribe & Catch us on video: https://youtube.com/@redefiningthefutureyou
We dive deep into:
- How a $300 influencer post generated $10K in sales
- The difference between having followers vs. real influence
- Pivoting through failure without formal business education
- Persistently pursuing retail deals despite constant rejection
- Balancing grief, self-care, and entrepreneurship after losing her mother
- Building a legacy brand with authenticity and heart
If you're an aspiring entrepreneur, a side hustler ready for your breakthrough, or someone navigating setbacks, this conversation will equip you with the mindset and strategies to keep building even when the odds feel stacked against you.
🎧 Subscribe for more unfiltered conversations with entrepreneurs, creatives, and leaders who are building meaningful success stories from the ground up.
#EntrepreneurJourney #WomenInBusiness #FaithAndEntrepreneurship #RetailPartnerships #AuthenticBusiness #BellaRosePassion #PerseveranceStory #InfluencerMarketingTips #BuildingALegacy #SmallBusinessSuccess
Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...
Listen on: Apple Podcasts Spotify
—
Listen, Rate & Review, Share & Subscribe (Follow)!
Check me out online! I want to hear from you!!!
Follow us online & tag us to let me know you’re listening– I want to know your favorite episode! @itsthehumanexperience
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
And this one influencer, ari Fletcher.
At the time she was pregnantwith her son and she charged me
like $300.
And I think I probably wasmaybe one of the first social
one, of the first e-commercethings that she did.
And when she charged me the$300, I didn't know who she was
my kids did and so I was like,okay, cool, you know we'll do
(00:22):
that.
And she put up that post and Ihad no idea the strength in
following.
I think we made about 10,000that first week that she put up
that post.
I'm a really good salespersonbut I did not know like the
business side of it, because Iwas just happy I was selling
(00:44):
things, didn't realize I wasn'tmaking a return, I didn't
realize I didn't have acommunity or have a core
audience.
Speaker 3 (00:55):
Welcome to it's the Human Experience Podcast Hosted
by Hazel Brown, a health careleader, wife, mom and career
coach.
Hazel Brown, a healthcareleader, wife, mom and career
coach.
If you're big on authenticity,personal development,
perseverance and transparency,you're in the right place.
Get ready to be uplifted,inspired and empowered as you
(01:22):
become fearless in pursuit ofthe life you desire and deserve.
Go ahead and subscribe.
You don't want to miss out onthese transparent stories and
discussions that reveal highs,lows, aha moments and nuggets
that'll help you to grow andglow.
Speaker 2 (01:36):
Hey, hey, hey.
You are now tuned in to theit's the Human Experience
podcast.
I'm your host, hazel Brown.
Today I have Bella Rose on thepodcast.
I'm your host, hazel Brown.
Today I have Bella Rose on thepodcast.
We're going to dive into somany things as it relates to our
growth journey betting onyourself, showing up as yourself
, authentically, making surethat faith drives the journey,
and all of the things to be ableto be the person that you know
(01:58):
that you're destined to be.
Welcome to the podcast, bella.
Speaker 1 (02:02):
Thank you so much for having me, hazel, I appreciate
it.
Speaker 2 (02:05):
Absolutely so.
Tell the people who is BellaRose.
Speaker 1 (02:08):
Bella Rose is an entrepreneur, but my journey got
started in 2011.
So I will say that's a goodquestion.
Bella Rose is a student.
I would say a student.
I've been learning along thisjourney how to become an
entrepreneur.
I did not go to business schoolor didn't have any classes or
(02:33):
courses, and I was able tocreate so much success just
learning and learning along theway.
I know a lot of times peoplesay oh, you know, I'm self-made,
but I wasn't able to get thatstatus to be self-made because I
had so much help and it wasn'tlike I went to, you know, grab
(02:58):
help.
Help was able to come to mebecause my husband was able to
go to business school and hehelped me learn business and
that was the help that I needed.
My children they work with mycompany.
They help me as well, so we'rea family business.
Speaker 2 (03:14):
I love that you get in alignment and God sends the
help that you need Absolutely,and no better help than people
who you're doing life with.
Speaker 1 (03:23):
Yes, and they are 100 percent so supportive.
A lot of times people come inyour life and, you know, get a
part of your journey just sothat they can grow ahead of you
or try to learn something fromyou to.
You know, take something fromyou, something from you.
(03:47):
So you know, I'm really, reallyproud of the people I chose to
have around me, which is myhusband, my children, because
they didn't want anything fromme, they just wanted to see me
grow and wanted to see me happyand wanted to see how far their
business can go.
And we all learn from eachother.
Speaker 2 (03:58):
Yeah, I love that.
I love the intentionality thatyou speak about that in general,
making sure that you'resurrounding yourself that with
people that really get you andreally want the best for you.
And it's important to make surethat you're mindful of that not
only in like your relationships, like in your family, but even
within your friendships and theassociates in the communities
(04:20):
that you build and create yourlife around.
Yes, communities that you buildand create your life around.
Speaker 1 (04:25):
Yes, I wanted to.
When I first started out, Ijust wanted to have a business.
I was like I just want to opena business.
We moved to Georgia in 2011, Ithink, or 2010, one of those and
I came down here withintentions on finding a job.
I definitely looked, so we'refrom New Jersey and I used to
(04:49):
work for a company called NewJersey Mentor and they were very
, very helpful, very supportive.
They helped me find a job herewith Georgia Mentor.
Speaker 2 (04:57):
Got it.
Speaker 1 (04:59):
It just was not for me.
Yeah, it just was not for me.
And you know how sometimes,when you do find a job, you just
got to stick it out.
I didn't have that.
I don't have it in me to be apart of something that I'm not
comfortable with.
Instantly, when I feeluncomfortable, I do something
about it, I say something aboutit.
I have to get away from thatsituation.
(05:20):
I don't care if I don't haveany money saved, I'll make it
work.
And that's what I did when Ileft Georgia Mentor.
I was there for like a month ortwo, maybe two months.
I told my husband I want toopen up a store, I want to open
up a boutique.
He told me I don't know nothingabout business and he made me
(05:40):
write out a business plan.
And I'm glad he did thatbecause it taught me that
everything isn't free and thingsthat are free we don't
appreciate them.
And any money that you know hewas just going to give me, it
was going to look like, oh, he'sjust giving me money.
But if I have to go and do myand this was years ago, before
(06:03):
you know, like chat, gpt and Icould Google how to do this and
that and the other I really hadto and I really had to work and,
um, you know, I presented tohim and of course he was going
to give me the money anyway, butI'm glad he made me like work
to see what it is, what it takesto start a business.
So when I started the business,it was still like, okay, well,
(06:26):
now what?
I got all this product.
I got all this stuff.
What to do?
So I opened up a woman'sclothing boutique.
When we opened up the woman'sclothing boutique, I had it for
maybe about two months or so.
No customers.
Well, maybe like not anoverflow of customers, I will
say, but we had like a littlebit of customers.
We were next to a popular nailsalon.
(06:48):
Nobody would come inside of mystore.
I would put shoes outside.
I would go into the nail salonand tell them like I'm right
next door and you would thinklike we see us going by all the
time and it's like, okay, comeon in my boutique, I'm going to
get my nails done, and you know.
And so I didn't let that, youknow, deter me like oh, nobody's
(07:12):
supporting me, nobody.
I met one of the customers thatcame in.
She was from Philly and she wastelling me she had the same
issue moved down here.
You know, she was trying to doher thing as well and we got
together, we packed up our car.
One night we went out to thestrip clubs and we were like we
(07:32):
are going to sell this stuff,like by any means necessary.
And we asked the house mom ifwe could, you know, sell our
stuff to the girls.
And we had to pay a fee andthey bought us out, they bought
our stuff.
So we were like all right, thisis what we're going to do.
And the more I kept going to thedifferent clubs or different
events, people asked do you havemakeup?
(07:55):
I wasn't like a girly girl, soI didn't.
I never wore makeup.
It always like broke me out.
Only thing I was familiar withwas Mac, and Mac was like, heavy
in chemicals, so I couldn't doit.
So I did go online and researchnatural, non-chemical based
(08:15):
cosmetics.
And when I did that I found lipglosses and I was like, oh, I
want to sell lip glosses.
I can do lip glosses.
Oh my gosh, I went and boughtevery single color like yellow,
blue, white, I didn't know, youknow, and it was a waste of
money.
But at that time I think I hadpurchased all that inventory in
(08:38):
September and Halloween wascoming up.
I was able to sell a lot for,like the Halloween, the girls
were doing the different looksfor Halloween and everything.
So I felt really heavy.
But then I had to learn, by, youknow, doing research, I had to
learn find what works for you soyou can promote what you have.
Don't look at the blues, theyellows, the greens and all that
(09:01):
.
Find what works for you.
So the new colors, the newpinks, was good for our skin
tone, you know.
So, as much as I would wearlike the new colors and the new
pinks, and then I'll, you know,start dressing up and going to
events.
People would say what is thatthat you're wearing?
And that's how I startedpromoting myself and that's how
I started selling lipsticks andlip glosses, and that was in
(09:23):
2012.
So from there, I just I still Idon't think I still learned
business at that time.
I still was trying to learn howto sell.
I was, you know, just being asalesperson and I was a really
good salesperson, a really goodsalesman, like I was in my
(09:43):
boutique.
I would take my shoes off andsell them to the girls if my
size was the girl's size, like Idon't got them on the shelf,
but I got them on my feet.
If you need eight, you can havethem, put my slippers on and go
home.
So I'm a really goodsalesperson.
But I did not know like thebusiness side of it, because I
was just happy I was sellingthings, didn't realize I wasn't
(10:04):
making a return, I didn'trealize I didn't have a
community or have a coreaudience, I just was selling.
So as I grew, I had to learnwhat that meant to have a core
audience, to market yourself.
And at this time I thinkInstagram was like really new.
(10:25):
So I still didn't know anythingabout marketing and I just
started like posting everythingon Instagram and the things I
will post my day-to-day life onInstagram, getting followers,
and people were like well, whatdoes she do?
Where is she going?
What is going on?
And that's how I pretty muchintroduced myself to wanting to
(10:48):
learn a community, like get in acommunity.
And Instagram helped me do thatbecause it wasn't just people
from back home, it was newpeople, new followers from here
and there, and here and therePeople would follow on Instagram
.
And I instantly sent a messagehey, girl, I got this new
website and and I did, I learnedhow to do my own website before
(11:10):
shopify became about um, wewere on wix got it and when I
did a wix website fairly new uh,I had gifted one of my products
to Bambi from Love Hip Hop.
Okay, and at that time, rightbefore Bambi posted my lip gloss
(11:32):
, cynthia from Housewives hadput up a post and gave my
company a shout out and thesales were good.
Bambi put up a post on like aslow day.
I'm driving home and I get anotification from PayPal saying
they're holding my money and I'mlike what is going on?
Speaker 2 (11:49):
Too much activity, yeah.
Speaker 1 (11:50):
I didn't even know, like, what was going on, because
I knew Bambi's makeup artist.
I didn't know her personally, Ijust did business with Bambi's
makeup artist and I would, youknow, give her makeup all the
time.
And she was doing Monica, shewas doing all the girls.
So, you know, I just thoughtshe could just pass them on.
I didn't know the nature of uh,what do you influence her
(12:14):
marketing?
Right Cause at that time peopledidn't charge to post, got it?
Um?
So Bambi put up you know, it'sa rainy, perfect day for me to
wear my Bella Rose passion andwhen she posted it I didn't see
it.
I didn't know what was going on.
The sales went crazy.
My PayPal got locked.
No money was able to come outof my PayPal.
(12:34):
My PayPal got locked.
No money was able to come outof my PayPal.
Wix didn't know how to handlethe traffic, so when people were
checking out, it was noshipping fees.
I didn't know how to set thatup and I would have to.
We would like put the lipglosses in the packages and
write with our hand to thecustomers on the shipping labels
(12:56):
and take them to the postoffice at the time and it them
to the post office at the timeand it was a lot of orders at
the time.
So when she did that and youknow, I had to pay for
everything out of pocket becausePayPal held the money.
I had to learn how to.
I didn't even have a businessbank account or anything, none
of that.
This is all so fresh.
So, moving forward, I had tolearn how to do all of that.
(13:16):
You know, and with my husbandgoing to business school, he
went to school to be anaccountant and a business
manager.
With him going to school, hetaught me like, oh, you should
do this, you should have that.
Like I didn't even know what anEIN was, he set up everything
for me.
So when he would do things, I'mlike, oh, okay, and just leave
it, and I would just do the youknow major side.
(13:39):
Like, ok, well, let me see if Ican do this, let me see if I
can do that, let me see if I dothat, not knowing that this
structure is not going to workif this part isn't correct.
Yeah, so good thing, you knowhe put all of those things in
place for me to keep moving,yeah, and just keep going, and
just keep going.
Speaker 2 (13:54):
Yeah, I love it so much of your journey.
When I think about the startingof your conversation around,
this is like same you, sameskills, but wrong season, wrong
environment is what I took fromthat.
Like to have that experienceworking in New Jersey and coming
here and feeling like you'reout of alignment, but trusting
(14:16):
that.
This is how I feel.
It's not that I don't want todo this.
It's something that I can'tactually move forward with
because it doesn't feel right inmy spirit.
And then kudos to your husband,like okay, I trust that
whatever she's going to be ableto do, she's going to be able to
do it, but she has to putsomething in it.
So I know what we're gettingourselves into.
We just can't go out hereblindly.
(14:37):
And then him being able to putthat support in and say, ok, I'm
going to get the knowledge thatwe need to back you.
And then I think, kind of goinginto your point, like I don't
know what I'm doing, but I trustmy spirit that I'm moving in
the right direction.
And I'm here in this physicallocation.
The money is not money.
The customers are not doing itlike right location it was seen
(15:00):
because I'm next to a nail shopbut the wrong avatar and people
because they don't pay attentionto anything else other than
what they're going there for.
And then out of that saying,okay, but I know I got this
download, I know I'm supposed tobe doing what I'm supposed to
do, so I'm going to go to wherethe people are that wants this
stuff, because I'm not giving up.
And then going to that andbeing obedient, hearing feedback
(15:23):
for what people need andcreating what people need, yeah,
and your obedience, god's likefloodgates.
And then you're like, oh, oh,ok, let's put some more process
in place because God is notplaying about us.
Speaker 1 (15:36):
Oh yeah, oh yeah.
It was definitely like, okay,now it's time to run, yeah, but
I closed the store.
We had a store open for alittle bit and I think I had
maybe eight months or so, eventhe landlord.
The landlord was like, oh, I'llgive you more time.
I was like, no, we had GeorgiaPower at home, georgia Power,
the shop, you know Georgia Power.
Don't care that you didn't makeno sales.
Speaker 2 (15:58):
Yeah, they don't.
They don't.
The bills are still billing.
Speaker 1 (16:01):
Yes, it's no, okay, we'll give you a discount
percentages.
No, it's nothing like that, andI don't know if people are
familiar with commercialproperties, but with commercial
properties, your Georgia Poweris probably like double.
You got air running all day,you got lights running all day.
You got lights on all day, yougot security systems.
It's so much um.
So we decided to close the shop, and it was.
(16:21):
It was no hard feelings, youknow, it wasn't bittersweet or
anything.
It's like okay, shut that down,let's keep it moving, because
e-commerce was becoming so big,social media was becoming so big
, so we didn't really need aphysical location.
Speaker 2 (16:35):
Yeah, you don't want that overhead.
Speaker 1 (16:36):
Yeah, and it was like , okay, I have to learn what
e-commerce is.
Mind you, I have no businesssense.
At the time, learninge-commerce was fun for me.
It was very interesting.
It kept me up all night.
I went on to so many platformsto see how I can learn how to do
this, how I can put this backin behind this.
(16:58):
What programming do I need forthis feed?
It was just so fun for me.
And when I learned how to doe-commerce, I was like, okay,
let me play around with mywebsite.
And I think maybe 2014 or 2015,and I think maybe 2014 or 2015,
somewhere around there I sawShopify and Shopify was still
(17:21):
really new.
It was still, you know, reallythey were trying to figure stuff
out.
So I created a basic Shopifywebsite.
When I created the basicShopify website, I think I had
maybe 10 or 15 products or so,not too many, uh.
(17:42):
But when I created the Shopifywebsite, it was still, you know,
low traffic.
I didn't know how to gettraffic to the website.
So that's where social mediacame into.
But at the time, social mediadidn't have, you know, you can
add the link to your pages andthings like that yet.
So it was like go to my websiteand you still had to type
(18:02):
things in.
So I started, you know, stillplaying with social media,
learning the algorithm, learninghow to get things in.
We did another influencer promo.
I did OK, so influencersstarted to charge.
Another influencer promo Okay,so influencers started to charge
.
And this one influencer, ariFletcher at the time she was
(18:23):
pregnant with her son and shecharged me like $300.
And I think I probably wasmaybe one of the first social
one, of the first e-commercethings that she did.
And when she charged me the$300, I didn't know who she was.
My kids did, and so I was like,okay, cool, you know, we'll do
that.
And, oh man, she put up thatpost and I had no idea the
(18:47):
strength in following.
I think we made about tenthousand that first week that
she put up that post and it wasjust like simple, her rubbing
the butter on her hands.
It wasn't no big promo, no big,it wasn't nothing crazy.
But the sales just kept goingand going and going.
(19:08):
I had to put the product out ofstock.
It was so many orders.
And that's when I learned aboutthe you know power of influence
.
And when we learned about thatyou know power of influence.
and when we learned about that Iwas like, okay, we got to get
more influencers, yeah and um.
That's when we started theinfluencer marketing and we
started with um.
We started with Ari.
(19:29):
We did another post with Ariand I think we did.
We did another influencer andshe charged a lot more because
she had a really big following.
I can't remember how manyfollowers she had, but she
charged a lot more.
I was talking about a couplethousand more and I only got
like two sales.
I said, okay, now we got tofigure this out.
Speaker 2 (19:51):
I love that we're getting into this, because that
was going to be one of thequestions that I asked you as I
hear you, because there arepeople that have a following but
don't have no influence that'sthe thing, that's what I had to
figure, that's what I had tolearn and learning community and
learning, you know, about thepower of influence versus the
(20:12):
power of paying attention towhat you see.
Speaker 1 (20:15):
yeah, you know you can see people with 10 million
followers, but then you look attheir activity and it's like two
comments, 50 likes, or you knowthey're not engaging with their
followers and things like that.
So when we were trying to findinfluencers, we had to filter
out okay, this person doesn't doengagement, this person is not
really doing numbers, thisperson.
(20:36):
And then I learned it's a toolon social media.
No, it's not on social media.
I think it's like a websitewhere you can put in the
influencers information and seehow much engagement they do and
how much they're able to grow.
Speaker 2 (20:51):
Right.
Speaker 1 (20:51):
And that's how we found, you know, the influencers
we used Cuban link 50 centsex-girlfriend website went crazy
.
I think we used her maybe threetimes because the sales were so
, so good.
And then she's a Jersey girl,so and it was really, really,
(21:12):
really good.
Her promo was great and thatgrew my community because it was
the jersey and it was somethingthat was genuine.
Yeah, and because it's the, itwasn't like, oh, I'm just
getting paid to post this.
She genuinely liked the product, Like her sister contacted me.
(21:32):
Like you know, we love yourproduct, you know, and you love
to get responses that way.
At that time.
Then I realized I had to figuresomething out because I want to
grow.
Speaker 2 (21:42):
Yeah.
Speaker 1 (21:43):
I want to grow and I know it's more for this business
.
So we filtered out let's sellthis, let's not sell this.
I think I had maybe 40 productsat the time.
It just kept growing andgrowing and I took the lip
glosses off the website becauseI wasn't feeling that in my
passion anymore.
The name speaks for itself.
(22:05):
I'm Bella Rose, but I sell mypassion, bella Rose Passion, and
I'm sorry, I don't even think Isaid that I'm the CEO and
founder of Bella Rose Passion.
Speaker 2 (22:13):
Let's go back.
Speaker 1 (22:21):
Bella Rose passion.
And when I, when I don't havethe passion for something, I
don't keep it on just because itmakes money or because you know
, like money is not the drivingfor this, my passion is.
And I took the lip glosses off.
Like I said, I have no passionfor it and even though they were
selling really good, peoplestill today ask me are you going
to bring the lip glosses back?
Speaker 2 (22:39):
I'm like no.
I just I don't feel it LikeBath and Body Works.
They want you to bring it back.
Yeah, bring it back.
No.
Speaker 1 (22:44):
I just don't feel it.
And they were really good.
As I said, I found non-chemicalvegan products and they were
really helpful for our lips.
They plumped our lips, theysooth for our lips, they plumped
our lips, they soothed our lips.
These lip glosses were oh myGod I want to say they went on
like butter Very top tier, verytop tier, and I actually, you
(23:09):
know, was able to do events withMacy's with the lip glosses.
We did a lot of events with thelip glosses, but I just wanted
another phase.
So when I started with theinfluencer marketing, I just had
body butters and I wanted tofocus because I needed to see
how's my audience going to grow.
So with the body butters, Isaid let's see if I can get it
(23:34):
into retail.
And I tried to get it ontoAmazon, which, as we can see,
amazon sells everything,everything, everything.
But Amazon denied me about 15,eight times.
So I was like why can't myproduct sell on Amazon?
What is going on?
What I had to learn by doingresearch when you say that
(23:56):
you're selling an organicproduct versus a natural product
, it's two different things.
Organic, you have to be USDAapproved and have that organic
certification, and until I hadthat certificate.
I couldn't get my products onAmazon, so I had to apply for
the certificate, send theproducts out to get tested to
(24:18):
make sure you know there's nosynthetics or anything in a
product.
And while I was waiting on that, I applied for Walmart and got
approved right away and I said,ok, good, but I'm not going to
put everything onto Walmart,because I have a specific
product that I believe is veryhigh end and I don't want it to
(24:40):
be rollback prices and et cetera, et cetera.
I love my Walmart community andthis is, you know, I'm going to
get into how I learned whatcommunity is for what.
I wanted my specific bodybutter to go into, like Sephora
or something, which is what Iput on my vision board.
I had a vision board, I mean in2015,.
(25:00):
I wanted to meet Oprah, Iwanted to be on Forbes and I
wanted my products to go intoretail stores.
I put Sephora in.
I can't remember the otherstore I put on there, but that
was my vision in 2015.
And I forgot about the visionboard.
I actually folded it up and putit in the garage.
(25:20):
So as I'm doing all these things, I completely forgot that I did
this vision board and I justcontinue and continue.
So I did apply for Sephora.
I don't know if I did itcorrectly at the time and I
didn't get any answers.
So I signed up with this agent.
(25:41):
And when I signed up with theagent, he was like oh, we have
an event coming up and I wantyou to meet some people.
And when I, you know, I waslike okay, well, you know, you
can put me on the list to meetwith the and I think she was the
creator and owner of the eventand the event is called
ubiquitous.
(26:01):
It's called the ubiquitous.
Her name is Jermaine, she'sawesome.
And uh, jermaine called me likea day or two before I was
supposed to go to the event.
It was in DC and she said isthis Bella?
I said yes, who am I speakingwith?
She was like this is Jermaine.
I'm the creator of Ubiquitous.
I'm so excited you're coming.
I have people that want to meetyou and want to see your
(26:24):
products, and this is anotherthing I want to get into.
After I tell this story, younever know who's watching you.
And so when she said that, shesaid there's so many people
interested in your product.
One of many people interestedin your product?
Um, one of the people thatwants to meet with you.
She wants to have a sit downinterview with you and I'm
thinking it's something likethis yeah interview and she said
yeah because she wants to putyour products in target.
(26:45):
I said what, what, huh?
Speaker 2 (26:48):
she wanted to what.
Speaker 1 (26:50):
I couldn't believe.
I sat on the floor in front ofmy window Cause I used to work
for um.
I used to work for it was eBay.
Yeah, I used to work for eBay,um, work from home, and I was my
.
My desk was corner by my window.
Before I will go to work, I willgo in my closet.
Before my closet was done theway it is, it was a bench in my
(27:13):
closet and I would sit on mybench and pray every morning and
I learned how to be specific inprayer and I will always pray
God, please, let my products getmy, please, let my unicorn
products get into retail, please.
And I would be very specific.
And when she said that I wasn't, I was like, oh my gosh, what
(27:39):
do you mean?
Because I don't know how to doa proposal, I don't know how to
do a presentation, I don't knowhow to get into retail, I don't
know how to do anything thatshe's asking me to do.
So when she told me, I was likeOK, and she was like I hope
you're ready.
It's going to be amazing.
She was hyping it up.
It was great, I get there andit's everything she said.
Speaker 2 (28:04):
Beautiful.
Speaker 1 (28:05):
She had my booth directly at the door.
So as soon as you come in thehall, my booth was like right
there.
And one thing I learned becauseI used to do events with Brown
and Brothers years and years andyears upon, like getting to
this point.
I would do events every yearfor Barnum Brothers and we would
do the VIP suite.
When we would do the VIP suite,sometimes people just come up
(28:28):
to your booth and say oh nice,and walk away.
So I had to learn how to pivotthat.
Like let me see how I can getpeople to you know, come to this
booth yeah.
I put the lights, the camerasand the step and repeat the red
carpet.
It was like an event and it wasthe experience Got it.
And next thing, you know, I hada line all the way down the
(28:51):
hallway Because everybody wantedthe Belarus Passion experience.
Right, we had.
But I went into my meeting,like I said, I was completely
unprepared Emotionally,business-wise.
I, just into my meeting, like Isaid, I was completely
unprepared emotionally, businesswise, I just was not prepared.
I couldn't even open a laptop.
I didn't even know the passwordto the laptop.
(29:12):
It was terrible, thepresentation was terrible.
But she said I love yourproduct, the packaging just
isn't ready.
I was like OK, packaging justisn't ready.
Speaker 2 (29:21):
I was like okay.
Speaker 1 (29:22):
And I'm doing all this out of pocket, all of our
own money, no loans, no, youknow, we I didn't know how to do
any of the how, you know, gointo the bank and get business
credit or business loans oranything.
We're all still figuring thisout at this time.
Um, when she said that, it kindof crushed me because I had
(29:42):
about 5,000 labels at home and Iwas like, okay, I'm going to
fix these labels.
So I went back to the table.
She brought her team to thetable.
When she brought her team tothe table, I still did not know
this was the target team.
They were like, oh, this isnice, this is really good.
And so they wanted to get likea little package and everything.
(30:04):
And I gave them the package andI continued to stay in contact
with her like she was my bloodsister, every probably.
First it was like every twomonths, then it was like every
month.
I would send her an email.
Hey, I, I just wanted to updateyou.
This is what I'm working on,this is you know how it's going.
And she always responded.
(30:25):
She was very polite.
She couldn't say much.
Obviously, you know like shedidn't want to make it seem like
she was helping me, but shewill let me know.
Thumbs up, thumbs down, type ofthing changed the labels four
times.
One time she responded backthey look nice, do they have any
?
You know what she said do theyhave any thing that supports it.
(30:48):
When she what she meant by thatwith this, you know she
couldn't say so much.
Do you have a collection?
Speaker 2 (30:54):
got it no, this is oh my god like why didn't you say
that up front?
Speaker 1 (31:00):
yeah like this is all .
I only got this body butter andit's only a four ounce body
butter.
So the thing was for the fourounce body butter is sold for
$19.99.
We go into maybe a beautysupply store or something and
see a shea butter selling forfive dollars or something.
You know, we buy regular sheabutter and it's cheap, you know.
(31:21):
And so she wanted me to do apresentation that shows what's
the difference between your bodybutter and the regular body
butter.
Why am I going to pay $20 forthis four ounce when I can get a
tub of body butter for $5?
or less, so I had to you know.
Speaker 2 (31:39):
Make it clear.
Speaker 1 (31:40):
Oh, boy, and I also created a collection.
So that was the birth of theunicorn collection.
And the unicorn collectionconsists of a four ounce body
butter, eight ounce body butter,unicorn lotion and also a
unicorn sugar scrub.
Put that all together.
We packaged it really pretty.
The labels were nice.
(32:01):
We put it into Macy's um atLenox mall and we got into
Macy's at Lenox mall we.
That was our first trial retailrun.
With our first trial retail runwe wanted to see how it can do.
Ooh, that Macy's rep gave me.
She loved the product.
She gave me the end cap.
(32:21):
This is what I learned aboutretail.
So when you get um prime realestate, which is soon as you
walk into the store, you seeyour product directly right
there.
My product was right next tothe Chanel counter and as soon
as you walked into the beauty Ihad a kiosk that was right there
(32:42):
and the products look sobeautiful.
Oh, they look so beautifulsitting there.
So it was a.
I don't know what type of eventMacy's had or something or
whether the mall had an event,but the ladies was all over the
beauty section.
Me and my daughter and I did alaunch for my birthday and this
(33:03):
was the same time as the event,the ladies was lined up again at
the kiosk.
I loved it.
I was so excited that I didn'tpay attention to.
All right, let me see how I canget repeat customers.
Let me see how I can get peopleto do advertisements.
Let me see how I can get drops.
Let me see how I can do this,how I can do advertisements.
Let me see how I can get drops.
(33:24):
Let me see how I can do this.
I can do that.
Speaker 2 (33:27):
I just was selling, yeah, just selling.
I feel like I want to stopthere, because I feel like you
talk so much at the beginningabout when you described who you
were, that you're a student,yeah, and I think it speaks so
much to your journey in terms ofwhere you are now, because in
being a student, as you'regetting redirection, you're able
to understand that the onlygoal here is to make sure that
one I get it right and Iremember that I'm working in my
(33:49):
purpose and he's sending thepeople that are going to support
you and so you have what youneed, and so, for a regular
person, they would look at this,thinking about the time span
that things take and where youwant to get to in your journey
but not recognizing theblessings that's happening in
your journey.
And the reason I like to pointthat out is because I think so
(34:10):
many times we focus on thelessons instead of the blessings
, not recognizing that, throughthe lessons of that person
saying hey, it should look thisway, and having to go back and
this not happening the way youwant it, you're also being
blessed because you have someonethat is able to one, believe in
you, to let you know this isgoing to work, yeah, as long as
you don't give up.
(34:30):
And then, two, this is what youneed to do to make it work.
And then, clearly, your grit,your perseverance and, I'm sure,
the support of the peoplearound you like's keep going,
let's make it happen.
And I think all those thingsare so important in your journey
that I can't help but to bringup, because you only see the end
, but the realizing that all ofthis middle has taken place it
(34:54):
was a journey.
Speaker 1 (34:55):
It was a journey and even, even you know, at the Macy
launch it still wasn't readyfor Target.
Yeah, and you know, and I sharethis story so much when I do
these interviews because it isso still today, so many
entrepreneurs that want to getinto retail, and I do mentor
(35:16):
programs to let people know theins and outs of what I had to go
through.
I didn't have a mentor, youknow, but I had to learn, go
into these retail stores thatyou're, you know, destined to be
in.
You know, I'm not going to saytrying, destined, you are going
to do it.
And when you go into theseretail stores, one thing that me
and my daughter we did, we wentinto Target at that time.
(35:37):
We went into Target because wewere in Macy's selling.
But we went to Target storewith the product, asked the
Target employee, hey, do youknow about this product?
She was like I don't think wesell that.
I said, well, you should.
And I did a video.
I learned my audience bystarting to pay attention to
what the customers thought aboutthe product, to the repeat
(35:57):
customers, the people who wantto have this on their nightstand
, on their bathroom sink or intheir beauty room on a
consistent basis, picking up theproduct, asking customers
whether it was inside a Macy'sor whether it was a random store
.
I would ask them, hey, wherecould you see yourself having
(36:17):
this product in your house?
Where could you see thisproduct in your home?
Some people was like, oh, Iwould get it for my daughter, oh
, my daughter would love that,et cetera, et cetera.
But then most people once theytried it, they were like, oh my
gosh, it's so soft, oh my gosh,it smells so good.
And the reviews that they weregiven.
I said, well, do you mind goingto my social media and writing
(36:37):
down this review In my socialmedia and writing down as a
review and my presentation?
I needed to have, I think, atleast over a hundred or maybe I
think she said I think over ahundred reviews solely based off
why they will purchase thatproduct.
Other reviews was based on youknow how the product is.
But when you go into a retailstore, they want to know.
(36:59):
You know, cause they're takinga gamble on you.
If they give you a certainamount of money and they put in
your product into the store,they got to know it's going to
sell, right, you know.
So I had to have over 100reviews based off why a person
would purchase that product.
And that was really hard.
It's not as easy as you think.
Walking up to somebody andsaying, would you purchase this
(37:20):
product and can you tell me why?
No, and you're like, okay, keepit moving.
And then the customers thatwere buying on the website, it
was great.
But then the pandemic came.
Woo, we had to get the productsout of Macy's.
All the stores closed and oncewe got the products out of
Macy's, it was like, okay, whatdo we do now?
(37:41):
You know, do we sit at homelike everybody else and figure
it out?
What do we do?
We hired a marketing team.
And when we hired the marketingteam, they were very expensive.
I said, okay, how do we knowthat?
You know you guys are going togive us, you know us, double
than what I'm paying.
Oh, we can guarantee that thisis going to da-da-da-da-da.
(38:05):
And they did.
They delivered within like aweek.
Oh man, I think I made overdouble than what I paid.
It was amazing.
The social media reviews wascoming in, everything was going,
just going, and that is what Ineeded to push the product into
Target.
And once we did thepresentation.
(38:27):
I had to hire a team that knewhow to make a PowerPoint
presentation for Target to lookat each specific product I had.
Even though it was a collection, I had to give a different
presentation on each differentSKU and they loved the
presentation.
(38:47):
I was very happy and we gotapproved to go into inside of
Target stores in 2021.
And once I was able to get thecontract, I had to have
emergency surgery on my spine.
Speaker 2 (39:03):
You're like what, like how.
Like make it make sense.
Speaker 1 (39:10):
Yeah, it was scary.
It was really scary.
Thinking about it now, it wasduring COVID.
It was like I'm scared, I mightnot wake up, you know.
And the surgery was successful.
It was a lot, but the surgerywas successful.
(39:32):
And the next day that I wenthome and I had on my neck brace
and I had my meds all pumped inme.
I did my Zoom and they werelike oh my God, bella, do you
need us to reschedule?
Speaker 2 (39:44):
No, we got to keep going.
Speaker 1 (39:46):
I've been working on this for too long.
Just send me the thing I signed.
But I had to do it on Zoom sothey could physically see me
sign it.
So they were just like crackingup and I signed the contract
and I signed the contract andonce I signed the contract for
the products to get insideTarget it was actually a
nondisclosure that I had to sign, where I could not tell anyone
(40:08):
that the products was going intoTarget because things happen.
It might not go in on that dateor it might not be able to be
released or anything can happenFor sure.
So you know, I had to wait andI figured it out.
I was like okay, so what do Ido?
How do I get the customers togo to target instead of going on
(40:29):
my website?
Cause they were selling reallygood?
Because of the marketing team onmy website, products started
selling like crazy.
I mean, we couldn't keepinventory in, like it was just a
lot of sales, inventory in likeit was just a lot of sales.
And, um, I took the productsoff my website.
It was a gamble, but we sentout an email.
I took the products off thewebsite the month I knew that
(40:50):
they would be launching insideof target, sent out an email to
the customers.
Unfortunately, we will nolonger be selling the unicorn
products on the website.
We are sorry.
We didn't let them know.
We're going to retail.
So it's kind of like amarketing strategy.
And they were like oh my, I wasgetting messages, they were
contacting me on Facebook.
What's going on?
Is this a scam?
(41:11):
And I was like no, it's real.
But I couldn't say anything.
And launch day happened.
We sent out an email, probablyabout 4 am I think we had a
schedule 4 or 5 am and by thetime I woke up and the products
was, I went to.
I can't remember what was thefirst thing I did, but I know I
(41:32):
got an email that the productswas on Target website and but it
said out of stock.
They were sold out and it was ablessing.
Our customers was happy.
They was excited.
I posted it on social media Ithought I found that out and
they were like oh my gosh, I'mso proud of you.
So it was.
You know all of that work.
(41:53):
It was a lot Like I used to gointo when we first got the
approval at Walmart.
I used to.
I learned how to airdrop and Iused to airdrop customers the
products while they were inWalmart and tell them if you go
to my website or go towalmartcom to purchase the
(42:13):
products, you'll get a discountor you'll be able to get, you
know, a gift card.
I would just do anything as faras marketing to get customers
to come to the website.
I needed that traffic.
So when you apply for aretailer like Target, they want
to see your traffic, they wantto see your numbers, they want
to see it's worth it.
And if the you know, if itdon't make sense and it's just
like, oh well, we can wait.
(42:34):
You know, I had to boost themnumbers.
I had to do it by any meansnecessary.
By any means necessary, I waslike I'm going to get into
Target once.
I met with that buyer that onetime and she was like we like it
, it's just not ready.
Speaker 2 (42:50):
Yeah, that was motivation, that was like okay,
there's just opportunity there,you like it?
Speaker 1 (42:56):
okay, you about to love this.
You like yeah, to say love yeah, and I, you know it was
motivation.
I'm one of those people.
I'm a Leo, me too.
Speaker 2 (43:06):
What kind of Leo?
Speaker 1 (43:07):
I'm an August.
Speaker 2 (43:08):
Leo, I'm an August, leo, okay girl.
So yeah you feel me.
I hate to say it, but there's adifference.
Speaker 1 (43:12):
It's a big difference between August and July, leo 17
.
Speaker 2 (43:17):
Yes, yours is Obama's birthday it is yes, yes it is.
Speaker 1 (43:23):
And so you know, leos , we determined you can't tell
me no, yeah, it's not going towork out good for you.
If you tell me no, it's goingto happen.
I'm telling you it's nothingthat I feel like I cannot do
Right, and especially when youfeel it in your spirit.
Are you familiar with?
Um, mary, mary is the God in me.
(43:44):
What you don't know is when youshut all this down and I go
behind and I get on my knees andI pray, and I'm praying
specifically.
That's what I'm listen.
I'm specifically saying I wantto do this.
I'm gonna do it because I knowhe listening like I know I know
it's gonna work out as myhusband.
(44:06):
Like you don't put nothing into.
Speaker 2 (44:07):
Like you don't put a plan for nothing, you just want
to jump up and go straight down,yeah, like okay, like you know,
I mean, I just gotta know it'sreal, it's in my spirit, I'm
supposed to do it and we run.
Just got to know it's real,it's in my spirit, I'm supposed
to do it and we run into play.
Let me tell you something.
Speaker 1 (44:22):
I know it's not my time to leave this earth, so if
I can make it happen while I'mhere, I'm going to do it.
Speaker 2 (44:28):
Yeah, absolutely.
I love that so much.
And it's funny that you bringMary Mary into the picture
Because, like one of my songsthat I used going through the
journey is, I can't give up.
Now, that is my song and so thefact that you mentioned it is
like, oh, I'm like I love mesome Mary Mary.
Yes, we are getting close totime so I do want to make sure
that we touch on, like yourgrief journey, so we'll go into
(44:50):
that a little bit.
Like, how has your griefjourney been as it relates to
going after your goals and stillbalancing the calling over your
life, so that's like the nextchapter.
Speaker 1 (45:02):
To be honest, um, having having to lose a mom is
like the worst thing you know.
Speaker 2 (45:21):
You can't put it to work.
Speaker 1 (45:23):
I'm an only child and she a lot to miss.
She is a lot to miss when I wasdoing the process of getting
the products into retail.
It was a big deal, like Icalled my mom for everything.
Oh, I'm going to the grocerystore, I'm about to get this car
, everything.
(45:43):
I decided to no longer have myproducts with Target.
You know, after all the stuffthat was going on, but I didn't
have a passion for it.
I honestly felt like I didn'thave a passion for my business
anymore.
It just felt like you know, shewas really I don't know.
(46:04):
It felt like you're trying toprove something when you call
your mom and tell her somethingMake her proud.
Yeah, and I don't know, it'sjust, it feels like it just
wasn't worth it anymore.
So I decided to remove myproducts from Target last month
because all last year I just waschecked out.
My mom passed away January 2024and I completely checked out
(46:29):
Like I don't I don't even recallmyself doing business at all.
I didn't feel anything removingmy products from Target.
I didn't feel anything removingmy products from Target Nothing
.
I wanted to start a new journey, and this journey is to honor
her, and honoring my mom issomething I want to continue to
(46:50):
do, because I know she's hereyeah, you know, in a spiritual
sense and watching me.
So I created a carpet freshenerwhile she was still here it was
around the holidays Put it onthe carpet because you know,
when your mom comes visit you,your house has to smell good.
I don't care what you do, makesure it smell like either food
(47:11):
or some sort of something.
And I had the carpet freshenerdown the whole time.
She was like and I had thecarpet freshener down the whole
time, she was like what is that?
It smells so good?
And I told her what it was andshe was like man, it smells good
.
She loved it.
She went home and she lived inNew Jersey.
(47:31):
After we left the hospital,after she passed away, we went
to her house.
We were, you know, cleaning thehouse and my aunt had saw the
stuff on my mom's counter forher to try to make the carpet
freshener I was making and I waslike she was trying to do it
herself and I was like you knowwhat I'm gonna keep it going for
her because I was in no waytrying to sell cleaning products
(47:53):
or you home goods or anything,and that motivated me to start
selling home good essentials andher favorite store is Walmart.
So I wanted to oh my gosh, Iwanted to put some products in
Walmart so I could just have hername with Walmart and I wish I
could have done it, you know,while she was here so she could
(48:14):
have saw it.
But I know that she sees thejourney.
I know she is sees the journey.
I know she is watching overeverything.
So we now have different scentsof carpet fresheners.
We now have coconut, soy waxcandles, scented candles and
room sprays, and all in honor ofmy mom.
(48:35):
I love that.
Speaker 2 (48:36):
I love that so much.
I hate that.
We have that in common myeverything, and I think the
reason why I wanted to pointthat out is because when you
have someone, that means thatmuch to you, because there's
different levels of love.
Speaker 1 (48:47):
Oh yeah.
Speaker 2 (48:48):
And so you lose people and you're like, oh, I'm
so sorry to see them go.
They meant this in my life, butwhen you lose your mom, when
you lose your person, it's acompletely different thing.
So you go through stages ofgrief and then you have to
figure out how to come out of it, to still stand up, and I know
for me, my awareness wasrecognizing that she lived her
(49:08):
life.
Am I going to choose?
to live mine, yeah, and I thinkfor you, knowing that all this
time you're seeing the greatnessin terms of what God is putting
you, the wisdom and yourcalling over your life, and
recognizing that there has to bemore, and being able to tap
into what does more look likefor me, to keep me fulfilled, to
be able to make that impact,make her proud, but then still
(49:30):
show my children that I'm ableto stand up when things get hard
.
That was the part that I had torecognize, like when my mom lost
her mom, she still got up, so Ihad to use that to pull myself
up.
Like you don't get to just sitdown and cry rivers for weeks.
You can do it for a day, maybea couple of days if you need to,
but what are you teaching yourkids in terms of standing back
(49:52):
up?
Because it's not just throughgrief, it's through life, and
clearly you had that resilienceto be able to do it in life, but
then you had to build your ownmuscle in that instance to be
able to do it when the personthat you love so much is not
here.
Speaker 1 (50:06):
It's a learning lesson, because my mom had a
brain aneurysm 12 years ago andshe survived.
When I tell you it was like awalking miracle.
Like girl she driving, takingvacations, all of that at the
brink aneurysm, and it was likeyou're so strong, you know, you
look at your mom like she's thestrongest person in the world,
cause she's not going to tellyou, oh, I'm in pain, oh I'm
(50:27):
hurting, oh I can't remember, oryou know, whatever you know
things she was going through.
I had no idea.
I remember one time my husbandand I was in the car and I asked
my mom for her doctor'sinformation so I can call them.
She was like OK, and hung up onme like she didn't want me to
know.
You know how serious anycondition was.
(50:47):
She didn't want me to worry.
She never wanted me to worry.
It's so funny.
You know how you have thesejobs of doing so many different
things, but being a mom is oneof the jobs that you just take
pride in.
Yeah, my mom was one of thosepeople like she oh, that's my
daughter, that's my daughter,that's my daughter.
She was one of those peoplethat just took pride in being a
(51:07):
mom.
So I love that.
But you know, like I said, it'sa learning lesson her having a
brain aneurysm.
I took it very serious.
Um, high blood pressure is veryscary things that we don't pay
attention to, and I tried to gether on a healthy route.
But I mean, listen, once peopleare stuck in their ways, they
stuck in their ways.
So she continued to do whatevershe wanted to do and I love
(51:29):
that for her.
But me, personally, I want to dothings differently.
So I created some vitaminsapple cider vinegar it has sea
moss, you know the daily healthyherbs and I, you know, talk to
my kids all the time and theytell me I think apple cider
vinegar is the cure foreverything.
But I do.
But I want the daily healthyherbs to go into my body every
(51:50):
day.
I want to walk every day.
I want to be physically, youknow, healthy because I did have
a injury, a severe injury, andI now have nerve damage and it
does hurt a lot.
And I'm completely opposite frommy mom.
I tell my kids I'm in pain, I'mhurting, because I am not
superwoman, I'm not going to getup and cook a full course meal
(52:14):
and I'm physically in pain andalso, you know, mentally
grieving my daughter.
Oh boy, she's 26 and she's veryhelpful.
She's like mom.
I know you're hurting becauseof Nana.
If you're not okay, you don'thave to tell me you are and I'm
like okay, thank you for that,because you know people ask you
(52:39):
how you're doing and you're likeI'm fine.
And it's hard to lie but youdon't want people to feel bad
for you.
But, yeah, no, my family give meas much as grace as possible.
Like my husband, he allows meto live the most comfortable
life possible.
I don't have to get up and youknow, be that wife that has
breakfast on a table and dinnerdone and all that.
(53:00):
I live a very comfortable lifeand I love that because it's not
putting me into a stressfulsituation and I don't have to
worry about that, even though Igo to the doctor.
So much I don't have to worryabout.
Oh, I'm just too stressed out.
Oh, I'm wore out.
Speaker 2 (53:16):
Yeah, no, hearing your story as we start to wrap
up is that what you do is youlook at what's needed as well as
what you enjoy.
And then you talked a lot aboutthat research.
We're going to make sure weunderstand how to actually stand
this up correctly.
And you are a student andputting in the work that you
need to put in to make it happen.
And when we think about like you, starting and saying that like
(53:38):
Georgia mentor is not what youwant to do, but there's
something in you that needs tobe birthed to where you're in
the stores doing the things,like that journey it sounds like
at least about 11 years or so.
Oh, it was 14, 14 years rightand everyone's looking from
going to the moment they decidethat they want to do it to year
(53:58):
14, literally the same day, ohyeah.
And you have to have the grit,you have to have the muscle,
because what you build along thejourney is just so much more
valuable to where you can takethat instance of a lip gloss and
turn it into a butter, and turnit into now, a carpet cleaner
and turn it into additionalproducts and anything else God
(54:21):
gives you in the future, becauseyou've built the muscle you've
put in the work.
And that same strategy appliesto anything and everything.
And the problem is people don'twant to learn the strategy.
They don't want to learn whatworks for them.
They want to.
They don't want to want tolearn what their actual
strengths are.
Have to always be a student?
Yeah, absolutely, where can thelisteners find you?
Speaker 1 (54:42):
Oh well, everything is Bella Rose Passion.
All social media platforms isBella Rose Passion for the
products.
For me, everything is BellaRose underscore CEO on all
platforms.
Speaker 2 (54:53):
Awesome.
Yes, it was such a goodconversation.
I'm glad we were able to jumpinto all the things.
Like you definitely want tofollow Bella Rose because more
is coming you can tell that it'sspirit led and it's coming from
an authentic place, so knowthat you're just seeing the
start of the journey.
Speaker 1 (55:10):
Oh yeah, definitely a new chapter, new start of a new
chapter.
Speaker 2 (55:14):
I love that you show the awareness of it's okay to
pivot.
Oh yeah, anytime you feel likeit is not in alignment to who
you're supposed to be.
And also within that pivot.
We're going to grow, we'regoing to elevate and you're okay
with starting over, but knowingwhere you're going.
Speaker 1 (55:30):
Oh yeah, don't, just don't give up.
Speaker 2 (55:32):
Yeah.
Speaker 1 (55:32):
That's all.
Just don't give up.
Do whatever you have to do,just don't give up.
Speaker 2 (55:36):
Absolutely Well.
It's a pleasure having you onthe podcast.
Speaker 1 (55:39):
Thank you, hazel, I appreciate it.
Speaker 2 (55:41):
Guys, if you're tuning in, make sure that you're
following the podcast.
You're sharing the episodeswith your besties, all those
go-getters.
They really want to be able tomaximize their growth, live in
alignment and live a life thatfeels calm, feels like you're
doing what God puts you here todo.
Keep growing and keep going andjust know that we're here and
we're rooting for you Realrecognize real.
(56:03):
I've had to learn not to be thestrong one.
It's okay, and you realize thatwhen you're gone, what are they
going to say?
Oh, we missed her.
But someone told me, atherapist, that, just like ants,
when the leader comes out ofthe play, they flop back
together and keep it moving.
Yes, they do.
So, we got to learn toprioritize ourselves.
Speaker 1 (56:19):
And not only that, when you are the person that is
there for everybody, picking upwhen people fall, and you know
you're doing everything whodoing what for you?
And then you weak.
I mean, I used to run a makeupcompany with the makeup artists
and I remember I had to run amakeup company with the makeup
artists and I remember I had togo to the hospital one time my
(56:40):
blood pressure was so high andthey calling me well, you need
to get here.
Because of that, I had them setup at a hotel.
They were doing makeup for theJackson 5.
And it just was.
It was bad, because who careabout you?
Speaker 2 (56:57):
Yeah, you got to care about you.
And this one influencer, ari Fletcher.
At the time she was pregnantwith her son and she charged me
like $300.
And I think I probably wasmaybe one of the first social
one, of the first e-commercethings that she did.
And when she charged me the$300, I didn't know who she was
my kids did and so I was like,okay, cool, you know we'll do
(00:22):
that.
And she put up that post and Ihad no idea the strength in
following.
I think we made about 10,000that first week that she put up
that post.
I'm a really good salespersonbut I did not know like the
business side of it, because Iwas just happy I was selling
(00:44):
things, didn't realize I wasn'tmaking a return, I didn't
realize I didn't have acommunity or have a core
audience.
Speaker 3 (00:55):
Welcome to it's the Human Experience Podcast Hosted
by Hazel Brown, a health careleader, wife, mom and career
coach.
Hazel Brown, a healthcareleader, wife, mom and career
coach.
If you're big on authenticity,personal development,
perseverance and transparency,you're in the right place.
Get ready to be uplifted,inspired and empowered as you
(01:22):
become fearless in pursuit ofthe life you desire and deserve.
Go ahead and subscribe.
You don't want to miss out onthese transparent stories and
discussions that reveal highs,lows, aha moments and nuggets
that'll help you to grow andglow.
Speaker 2 (01:36):
Hey, hey, hey.
You are now tuned in to theit's the Human Experience
podcast.
I'm your host, hazel Brown.
Today I have Bella Rose on thepodcast.
I'm your host, hazel Brown.
Today I have Bella Rose on thepodcast.
We're going to dive into somany things as it relates to our
growth journey betting onyourself, showing up as yourself
, authentically, making surethat faith drives the journey,
and all of the things to be ableto be the person that you know
(01:58):
that you're destined to be.
Welcome to the podcast, bella.
Speaker 1 (02:02):
Thank you so much for having me, hazel, I appreciate
it.
Speaker 2 (02:05):
Absolutely so.
Tell the people who is BellaRose.
Speaker 1 (02:08):
Bella Rose is an entrepreneur, but my journey got
started in 2011.
So I will say that's a goodquestion.
Bella Rose is a student.
I would say a student.
I've been learning along thisjourney how to become an
entrepreneur.
I did not go to business schoolor didn't have any classes or
(02:33):
courses, and I was able tocreate so much success just
learning and learning along theway.
I know a lot of times peoplesay oh, you know, I'm self-made,
but I wasn't able to get thatstatus to be self-made because I
had so much help and it wasn'tlike I went to, you know, grab
(02:58):
help.
Help was able to come to mebecause my husband was able to
go to business school and hehelped me learn business and
that was the help that I needed.
My children they work with mycompany.
They help me as well, so we'rea family business.
Speaker 2 (03:14):
I love that you get in alignment and God sends the
help that you need Absolutely,and no better help than people
who you're doing life with.
Speaker 1 (03:23):
Yes, and they are 100 percent so supportive.
A lot of times people come inyour life and, you know, get a
part of your journey just sothat they can grow ahead of you
or try to learn something fromyou to.
You know, take something fromyou, something from you.
(03:47):
So you know, I'm really, reallyproud of the people I chose to
have around me, which is myhusband, my children, because
they didn't want anything fromme, they just wanted to see me
grow and wanted to see me happyand wanted to see how far their
business can go.
And we all learn from eachother.
Speaker 2 (03:58):
Yeah, I love that.
I love the intentionality thatyou speak about that in general,
making sure that you'resurrounding yourself that with
people that really get you andreally want the best for you.
And it's important to make surethat you're mindful of that not
only in like your relationships, like in your family, but even
within your friendships and theassociates in the communities
(04:20):
that you build and create yourlife around.
Yes, communities that you buildand create your life around.
Speaker 1 (04:25):
Yes, I wanted to.
When I first started out, Ijust wanted to have a business.
I was like I just want to opena business.
We moved to Georgia in 2011, Ithink, or 2010, one of those and
I came down here withintentions on finding a job.
I definitely looked, so we'refrom New Jersey and I used to
(04:49):
work for a company called NewJersey Mentor and they were very
, very helpful, very supportive.
They helped me find a job herewith Georgia Mentor.
Speaker 2 (04:57):
Got it.
Speaker 1 (04:59):
It just was not for me.
Yeah, it just was not for me.
And you know how sometimes,when you do find a job, you just
got to stick it out.
I didn't have that.
I don't have it in me to be apart of something that I'm not
comfortable with.
Instantly, when I feeluncomfortable, I do something
about it, I say something aboutit.
I have to get away from thatsituation.
(05:20):
I don't care if I don't haveany money saved, I'll make it
work.
And that's what I did when Ileft Georgia Mentor.
I was there for like a month ortwo, maybe two months.
I told my husband I want toopen up a store, I want to open
up a boutique.
He told me I don't know nothingabout business and he made me
(05:40):
write out a business plan.
And I'm glad he did thatbecause it taught me that
everything isn't free and thingsthat are free we don't
appreciate them.
And any money that you know hewas just going to give me, it
was going to look like, oh, he'sjust giving me money.
But if I have to go and do myand this was years ago, before
(06:03):
you know, like chat, gpt and Icould Google how to do this and
that and the other I really hadto and I really had to work and,
um, you know, I presented tohim and of course he was going
to give me the money anyway, butI'm glad he made me like work
to see what it is, what it takesto start a business.
So when I started the business,it was still like, okay, well,
(06:26):
now what?
I got all this product.
I got all this stuff.
What to do?
So I opened up a woman'sclothing boutique.
When we opened up the woman'sclothing boutique, I had it for
maybe about two months or so.
No customers.
Well, maybe like not anoverflow of customers, I will
say, but we had like a littlebit of customers.
We were next to a popular nailsalon.
(06:48):
Nobody would come inside of mystore.
I would put shoes outside.
I would go into the nail salonand tell them like I'm right
next door and you would thinklike we see us going by all the
time and it's like, okay, comeon in my boutique, I'm going to
get my nails done, and you know.
And so I didn't let that, youknow, deter me like oh, nobody's
(07:12):
supporting me, nobody.
I met one of the customers thatcame in.
She was from Philly and she wastelling me she had the same
issue moved down here.
You know, she was trying to doher thing as well and we got
together, we packed up our car.
One night we went out to thestrip clubs and we were like we
(07:32):
are going to sell this stuff,like by any means necessary.
And we asked the house mom ifwe could, you know, sell our
stuff to the girls.
And we had to pay a fee andthey bought us out, they bought
our stuff.
So we were like all right, thisis what we're going to do.
And the more I kept going to thedifferent clubs or different
events, people asked do you havemakeup?
(07:55):
I wasn't like a girly girl, soI didn't.
I never wore makeup.
It always like broke me out.
Only thing I was familiar withwas Mac, and Mac was like, heavy
in chemicals, so I couldn't doit.
So I did go online and researchnatural, non-chemical based
(08:15):
cosmetics.
And when I did that I found lipglosses and I was like, oh, I
want to sell lip glosses.
I can do lip glosses.
Oh my gosh, I went and boughtevery single color like yellow,
blue, white, I didn't know, youknow, and it was a waste of
money.
But at that time I think I hadpurchased all that inventory in
(08:38):
September and Halloween wascoming up.
I was able to sell a lot for,like the Halloween, the girls
were doing the different looksfor Halloween and everything.
So I felt really heavy.
But then I had to learn, by, youknow, doing research, I had to
learn find what works for you soyou can promote what you have.
Don't look at the blues, theyellows, the greens and all that
(09:01):
.
Find what works for you.
So the new colors, the newpinks, was good for our skin
tone, you know.
So, as much as I would wearlike the new colors and the new
pinks, and then I'll, you know,start dressing up and going to
events.
People would say what is thatthat you're wearing?
And that's how I startedpromoting myself and that's how
I started selling lipsticks andlip glosses, and that was in
(09:23):
2012.
So from there, I just I still Idon't think I still learned
business at that time.
I still was trying to learn howto sell.
I was, you know, just being asalesperson and I was a really
good salesperson, a really goodsalesman, like I was in my
(09:43):
boutique.
I would take my shoes off andsell them to the girls if my
size was the girl's size, like Idon't got them on the shelf,
but I got them on my feet.
If you need eight, you can havethem, put my slippers on and go
home.
So I'm a really goodsalesperson.
But I did not know like thebusiness side of it, because I
was just happy I was sellingthings, didn't realize I wasn't
(10:04):
making a return, I didn'trealize I didn't have a
community or have a coreaudience, I just was selling.
So as I grew, I had to learnwhat that meant to have a core
audience, to market yourself.
And at this time I thinkInstagram was like really new.
(10:25):
So I still didn't know anythingabout marketing and I just
started like posting everythingon Instagram and the things I
will post my day-to-day life onInstagram, getting followers,
and people were like well, whatdoes she do?
Where is she going?
What is going on?
And that's how I pretty muchintroduced myself to wanting to
(10:48):
learn a community, like get in acommunity.
And Instagram helped me do thatbecause it wasn't just people
from back home, it was newpeople, new followers from here
and there, and here and therePeople would follow on Instagram
.
And I instantly sent a messagehey, girl, I got this new
website and and I did, I learnedhow to do my own website before
(11:10):
shopify became about um, wewere on wix got it and when I
did a wix website fairly new uh,I had gifted one of my products
to Bambi from Love Hip Hop.
Okay, and at that time, rightbefore Bambi posted my lip gloss
(11:32):
, cynthia from Housewives hadput up a post and gave my
company a shout out and thesales were good.
Bambi put up a post on like aslow day.
I'm driving home and I get anotification from PayPal saying
they're holding my money and I'mlike what is going on?
Speaker 2 (11:49):
Too much activity, yeah.
Speaker 1 (11:50):
I didn't even know, like, what was going on, because
I knew Bambi's makeup artist.
I didn't know her personally, Ijust did business with Bambi's
makeup artist and I would, youknow, give her makeup all the
time.
And she was doing Monica, shewas doing all the girls.
So, you know, I just thoughtshe could just pass them on.
I didn't know the nature of uh,what do you influence her
(12:14):
marketing?
Right Cause at that time peopledidn't charge to post, got it?
Um?
So Bambi put up you know, it'sa rainy, perfect day for me to
wear my Bella Rose passion andwhen she posted it I didn't see
it.
I didn't know what was going on.
The sales went crazy.
My PayPal got locked.
No money was able to come outof my PayPal.
(12:34):
My PayPal got locked.
No money was able to come outof my PayPal.
Wix didn't know how to handlethe traffic, so when people were
checking out, it was noshipping fees.
I didn't know how to set thatup and I would have to.
We would like put the lipglosses in the packages and
write with our hand to thecustomers on the shipping labels
(12:56):
and take them to the postoffice at the time and it them
to the post office at the timeand it was a lot of orders at
the time.
So when she did that and youknow, I had to pay for
everything out of pocket becausePayPal held the money.
I had to learn how to.
I didn't even have a businessbank account or anything, none
of that.
This is all so fresh.
So, moving forward, I had tolearn how to do all of that.
(13:16):
You know, and with my husbandgoing to business school, he
went to school to be anaccountant and a business
manager.
With him going to school, hetaught me like, oh, you should
do this, you should have that.
Like I didn't even know what anEIN was, he set up everything
for me.
So when he would do things, I'mlike, oh, okay, and just leave
it, and I would just do the youknow major side.
(13:39):
Like, ok, well, let me see if Ican do this, let me see if I
can do that, let me see if I dothat, not knowing that this
structure is not going to workif this part isn't correct.
Yeah, so good thing, you knowhe put all of those things in
place for me to keep moving,yeah, and just keep going, and
just keep going.
Speaker 2 (13:54):
Yeah, I love it so much of your journey.
When I think about the startingof your conversation around,
this is like same you, sameskills, but wrong season, wrong
environment is what I took fromthat.
Like to have that experienceworking in New Jersey and coming
here and feeling like you'reout of alignment, but trusting
(14:16):
that.
This is how I feel.
It's not that I don't want todo this.
It's something that I can'tactually move forward with
because it doesn't feel right inmy spirit.
And then kudos to your husband,like okay, I trust that
whatever she's going to be ableto do, she's going to be able to
do it, but she has to putsomething in it.
So I know what we're gettingourselves into.
We just can't go out hereblindly.
(14:37):
And then him being able to putthat support in and say, ok, I'm
going to get the knowledge thatwe need to back you.
And then I think, kind of goinginto your point, like I don't
know what I'm doing, but I trustmy spirit that I'm moving in
the right direction.
And I'm here in this physicallocation.
The money is not money.
The customers are not doing itlike right location it was seen
(15:00):
because I'm next to a nail shopbut the wrong avatar and people
because they don't pay attentionto anything else other than
what they're going there for.
And then out of that saying,okay, but I know I got this
download, I know I'm supposed tobe doing what I'm supposed to
do, so I'm going to go to wherethe people are that wants this
stuff, because I'm not giving up.
And then going to that andbeing obedient, hearing feedback
(15:23):
for what people need andcreating what people need, yeah,
and your obedience, god's likefloodgates.
And then you're like, oh, oh,ok, let's put some more process
in place because God is notplaying about us.
Speaker 1 (15:36):
Oh yeah, oh yeah.
It was definitely like, okay,now it's time to run, yeah, but
I closed the store.
We had a store open for alittle bit and I think I had
maybe eight months or so, eventhe landlord.
The landlord was like, oh, I'llgive you more time.
I was like, no, we had GeorgiaPower at home, georgia Power,
the shop, you know Georgia Power.
Don't care that you didn't makeno sales.
Speaker 2 (15:58):
Yeah, they don't.
They don't.
The bills are still billing.
Speaker 1 (16:01):
Yes, it's no, okay, we'll give you a discount
percentages.
No, it's nothing like that, andI don't know if people are
familiar with commercialproperties, but with commercial
properties, your Georgia Poweris probably like double.
You got air running all day,you got lights running all day.
You got lights on all day, yougot security systems.
It's so much um.
So we decided to close the shop, and it was.
(16:21):
It was no hard feelings, youknow, it wasn't bittersweet or
anything.
It's like okay, shut that down,let's keep it moving, because
e-commerce was becoming so big,social media was becoming so big
, so we didn't really need aphysical location.
Speaker 2 (16:35):
Yeah, you don't want that overhead.
Speaker 1 (16:36):
Yeah, and it was like , okay, I have to learn what
e-commerce is.
Mind you, I have no businesssense.
At the time, learninge-commerce was fun for me.
It was very interesting.
It kept me up all night.
I went on to so many platformsto see how I can learn how to do
this, how I can put this backin behind this.
(16:58):
What programming do I need forthis feed?
It was just so fun for me.
And when I learned how to doe-commerce, I was like, okay,
let me play around with mywebsite.
And I think maybe 2014 or 2015,and I think maybe 2014 or 2015,
somewhere around there I sawShopify and Shopify was still
(17:21):
really new.
It was still, you know, reallythey were trying to figure stuff
out.
So I created a basic Shopifywebsite.
When I created the basicShopify website, I think I had
maybe 10 or 15 products or so,not too many, uh.
(17:42):
But when I created the Shopifywebsite, it was still, you know,
low traffic.
I didn't know how to gettraffic to the website.
So that's where social mediacame into.
But at the time, social mediadidn't have, you know, you can
add the link to your pages andthings like that yet.
So it was like go to my websiteand you still had to type
(18:02):
things in.
So I started, you know, stillplaying with social media,
learning the algorithm, learninghow to get things in.
We did another influencer promo.
I did OK, so influencersstarted to charge.
Another influencer promo Okay,so influencers started to charge
.
And this one influencer, ariFletcher at the time she was
(18:23):
pregnant with her son and shecharged me like $300.
And I think I probably wasmaybe one of the first social
one, of the first e-commercethings that she did.
And when she charged me the$300, I didn't know who she was.
My kids did, and so I was like,okay, cool, you know, we'll do
that.
And, oh man, she put up thatpost and I had no idea the
(18:47):
strength in following.
I think we made about tenthousand that first week that
she put up that post and it wasjust like simple, her rubbing
the butter on her hands.
It wasn't no big promo, no big,it wasn't nothing crazy.
But the sales just kept goingand going and going.
(19:08):
I had to put the product out ofstock.
It was so many orders.
And that's when I learned aboutthe you know power of influence
.
And when we learned about thatyou know power of influence.
and when we learned about that Iwas like, okay, we got to get
more influencers, yeah and um.
That's when we started theinfluencer marketing and we
started with um.
We started with Ari.
(19:29):
We did another post with Ariand I think we did.
We did another influencer andshe charged a lot more because
she had a really big following.
I can't remember how manyfollowers she had, but she
charged a lot more.
I was talking about a couplethousand more and I only got
like two sales.
I said, okay, now we got tofigure this out.
Speaker 2 (19:51):
I love that we're getting into this, because that
was going to be one of thequestions that I asked you as I
hear you, because there arepeople that have a following but
don't have no influence that'sthe thing, that's what I had to
figure, that's what I had tolearn and learning community and
learning, you know, about thepower of influence versus the
(20:12):
power of paying attention towhat you see.
Speaker 1 (20:15):
yeah, you know you can see people with 10 million
followers, but then you look attheir activity and it's like two
comments, 50 likes, or you knowthey're not engaging with their
followers and things like that.
So when we were trying to findinfluencers, we had to filter
out okay, this person doesn't doengagement, this person is not
really doing numbers, thisperson.
(20:36):
And then I learned it's a toolon social media.
No, it's not on social media.
I think it's like a websitewhere you can put in the
influencers information and seehow much engagement they do and
how much they're able to grow.
Speaker 2 (20:51):
Right.
Speaker 1 (20:51):
And that's how we found, you know, the influencers
we used Cuban link 50 centsex-girlfriend website went crazy
.
I think we used her maybe threetimes because the sales were so
, so good.
And then she's a Jersey girl,so and it was really, really,
(21:12):
really good.
Her promo was great and thatgrew my community because it was
the jersey and it was somethingthat was genuine.
Yeah, and because it's the, itwasn't like, oh, I'm just
getting paid to post this.
She genuinely liked the product, Like her sister contacted me.
(21:32):
Like you know, we love yourproduct, you know, and you love
to get responses that way.
At that time.
Then I realized I had to figuresomething out because I want to
grow.
Speaker 2 (21:42):
Yeah.
Speaker 1 (21:43):
I want to grow and I know it's more for this business
.
So we filtered out let's sellthis, let's not sell this.
I think I had maybe 40 productsat the time.
It just kept growing andgrowing and I took the lip
glosses off the website becauseI wasn't feeling that in my
passion anymore.
The name speaks for itself.
(22:05):
I'm Bella Rose, but I sell mypassion, bella Rose Passion, and
I'm sorry, I don't even think Isaid that I'm the CEO and
founder of Bella Rose Passion.
Speaker 2 (22:13):
Let's go back.
Speaker 1 (22:21):
Bella Rose passion.
And when I, when I don't havethe passion for something, I
don't keep it on just because itmakes money or because you know
, like money is not the drivingfor this, my passion is.
And I took the lip glosses off.
Like I said, I have no passionfor it and even though they were
selling really good, peoplestill today ask me are you going
to bring the lip glosses back?
Speaker 2 (22:39):
I'm like no.
I just I don't feel it LikeBath and Body Works.
They want you to bring it back.
Yeah, bring it back.
No.
Speaker 1 (22:44):
I just don't feel it.
And they were really good.
As I said, I found non-chemicalvegan products and they were
really helpful for our lips.
They plumped our lips, theysooth for our lips, they plumped
our lips, they soothed our lips.
These lip glosses were oh myGod I want to say they went on
like butter Very top tier, verytop tier, and I actually, you
(23:09):
know, was able to do events withMacy's with the lip glosses.
We did a lot of events with thelip glosses, but I just wanted
another phase.
So when I started with theinfluencer marketing, I just had
body butters and I wanted tofocus because I needed to see
how's my audience going to grow.
So with the body butters, Isaid let's see if I can get it
(23:34):
into retail.
And I tried to get it ontoAmazon, which, as we can see,
amazon sells everything,everything, everything.
But Amazon denied me about 15,eight times.
So I was like why can't myproduct sell on Amazon?
What is going on?
What I had to learn by doingresearch when you say that
(23:56):
you're selling an organicproduct versus a natural product
, it's two different things.
Organic, you have to be USDAapproved and have that organic
certification, and until I hadthat certificate.
I couldn't get my products onAmazon, so I had to apply for
the certificate, send theproducts out to get tested to
(24:18):
make sure you know there's nosynthetics or anything in a
product.
And while I was waiting on that, I applied for Walmart and got
approved right away and I said,ok, good, but I'm not going to
put everything onto Walmart,because I have a specific
product that I believe is veryhigh end and I don't want it to
(24:40):
be rollback prices and et cetera, et cetera.
I love my Walmart community andthis is, you know, I'm going to
get into how I learned whatcommunity is for what.
I wanted my specific bodybutter to go into, like Sephora
or something, which is what Iput on my vision board.
I had a vision board, I mean in2015,.
(25:00):
I wanted to meet Oprah, Iwanted to be on Forbes and I
wanted my products to go intoretail stores.
I put Sephora in.
I can't remember the otherstore I put on there, but that
was my vision in 2015.
And I forgot about the visionboard.
I actually folded it up and putit in the garage.
(25:20):
So as I'm doing all these things, I completely forgot that I did
this vision board and I justcontinue and continue.
So I did apply for Sephora.
I don't know if I did itcorrectly at the time and I
didn't get any answers.
So I signed up with this agent.
(25:41):
And when I signed up with theagent, he was like oh, we have
an event coming up and I wantyou to meet some people.
And when I, you know, I waslike okay, well, you know, you
can put me on the list to meetwith the and I think she was the
creator and owner of the eventand the event is called
ubiquitous.
(26:01):
It's called the ubiquitous.
Her name is Jermaine, she'sawesome.
And uh, jermaine called me likea day or two before I was
supposed to go to the event.
It was in DC and she said isthis Bella?
I said yes, who am I speakingwith?
She was like this is Jermaine.
I'm the creator of Ubiquitous.
I'm so excited you're coming.
I have people that want to meetyou and want to see your
(26:24):
products, and this is anotherthing I want to get into.
After I tell this story, younever know who's watching you.
And so when she said that, shesaid there's so many people
interested in your product.
One of many people interestedin your product?
Um, one of the people thatwants to meet with you.
She wants to have a sit downinterview with you and I'm
thinking it's something likethis yeah interview and she said
yeah because she wants to putyour products in target.
(26:45):
I said what, what, huh?
Speaker 2 (26:48):
she wanted to what.
Speaker 1 (26:50):
I couldn't believe.
I sat on the floor in front ofmy window Cause I used to work
for um.
I used to work for it was eBay.
Yeah, I used to work for eBay,um, work from home, and I was my
.
My desk was corner by my window.
Before I will go to work, I willgo in my closet.
Before my closet was done theway it is, it was a bench in my
(27:13):
closet and I would sit on mybench and pray every morning and
I learned how to be specific inprayer and I will always pray
God, please, let my products getmy, please, let my unicorn
products get into retail, please.
And I would be very specific.
And when she said that I wasn't, I was like, oh my gosh, what
(27:39):
do you mean?
Because I don't know how to doa proposal, I don't know how to
do a presentation, I don't knowhow to get into retail, I don't
know how to do anything thatshe's asking me to do.
So when she told me, I was likeOK, and she was like I hope
you're ready.
It's going to be amazing.
She was hyping it up.
It was great, I get there andit's everything she said.
Speaker 2 (28:04):
Beautiful.
Speaker 1 (28:05):
She had my booth directly at the door.
So as soon as you come in thehall, my booth was like right
there.
And one thing I learned becauseI used to do events with Brown
and Brothers years and years andyears upon, like getting to
this point.
I would do events every yearfor Barnum Brothers and we would
do the VIP suite.
When we would do the VIP suite,sometimes people just come up
(28:28):
to your booth and say oh nice,and walk away.
So I had to learn how to pivotthat.
Like let me see how I can getpeople to you know, come to this
booth yeah.
I put the lights, the camerasand the step and repeat the red
carpet.
It was like an event and it wasthe experience Got it.
And next thing, you know, I hada line all the way down the
(28:51):
hallway Because everybody wantedthe Belarus Passion experience.
Right, we had.
But I went into my meeting,like I said, I was completely
unprepared Emotionally,business-wise.
I, just into my meeting, like Isaid, I was completely
unprepared emotionally, businesswise, I just was not prepared.
I couldn't even open a laptop.
I didn't even know the passwordto the laptop.
(29:12):
It was terrible, thepresentation was terrible.
But she said I love yourproduct, the packaging just
isn't ready.
I was like OK, packaging justisn't ready.
Speaker 2 (29:21):
I was like okay.
Speaker 1 (29:22):
And I'm doing all this out of pocket, all of our
own money, no loans, no, youknow, we I didn't know how to do
any of the how, you know, gointo the bank and get business
credit or business loans oranything.
We're all still figuring thisout at this time.
Um, when she said that, it kindof crushed me because I had
(29:42):
about 5,000 labels at home and Iwas like, okay, I'm going to
fix these labels.
So I went back to the table.
She brought her team to thetable.
When she brought her team tothe table, I still did not know
this was the target team.
They were like, oh, this isnice, this is really good.
And so they wanted to get likea little package and everything.
(30:04):
And I gave them the package andI continued to stay in contact
with her like she was my bloodsister, every probably.
First it was like every twomonths, then it was like every
month.
I would send her an email.
Hey, I, I just wanted to updateyou.
This is what I'm working on,this is you know how it's going.
And she always responded.
(30:25):
She was very polite.
She couldn't say much.
Obviously, you know like shedidn't want to make it seem like
she was helping me, but shewill let me know.
Thumbs up, thumbs down, type ofthing changed the labels four
times.
One time she responded backthey look nice, do they have any
?
You know what she said do theyhave any thing that supports it.
(30:48):
When she what she meant by thatwith this, you know she
couldn't say so much.
Do you have a collection?
Speaker 2 (30:54):
got it no, this is oh my god like why didn't you say
that up front?
Speaker 1 (31:00):
yeah like this is all .
I only got this body butter andit's only a four ounce body
butter.
So the thing was for the fourounce body butter is sold for
$19.99.
We go into maybe a beautysupply store or something and
see a shea butter selling forfive dollars or something.
You know, we buy regular sheabutter and it's cheap, you know.
(31:21):
And so she wanted me to do apresentation that shows what's
the difference between your bodybutter and the regular body
butter.
Why am I going to pay $20 forthis four ounce when I can get a
tub of body butter for $5?
or less, so I had to you know.
Speaker 2 (31:39):
Make it clear.
Speaker 1 (31:40):
Oh, boy, and I also created a collection.
So that was the birth of theunicorn collection.
And the unicorn collectionconsists of a four ounce body
butter, eight ounce body butter,unicorn lotion and also a
unicorn sugar scrub.
Put that all together.
We packaged it really pretty.
The labels were nice.
(32:01):
We put it into Macy's um atLenox mall and we got into
Macy's at Lenox mall we.
That was our first trial retailrun.
With our first trial retail runwe wanted to see how it can do.
Ooh, that Macy's rep gave me.
She loved the product.
She gave me the end cap.
(32:21):
This is what I learned aboutretail.
So when you get um prime realestate, which is soon as you
walk into the store, you seeyour product directly right
there.
My product was right next tothe Chanel counter and as soon
as you walked into the beauty Ihad a kiosk that was right there
(32:42):
and the products look sobeautiful.
Oh, they look so beautifulsitting there.
So it was a.
I don't know what type of eventMacy's had or something or
whether the mall had an event,but the ladies was all over the
beauty section.
Me and my daughter and I did alaunch for my birthday and this
(33:03):
was the same time as the event,the ladies was lined up again at
the kiosk.
I loved it.
I was so excited that I didn'tpay attention to.
All right, let me see how I canget repeat customers.
Let me see how I can get peopleto do advertisements.
Let me see how I can get drops.
Let me see how I can do this,how I can do advertisements.
Let me see how I can get drops.
(33:24):
Let me see how I can do this.
I can do that.
Speaker 2 (33:27):
I just was selling, yeah, just selling.
I feel like I want to stopthere, because I feel like you
talk so much at the beginningabout when you described who you
were, that you're a student,yeah, and I think it speaks so
much to your journey in terms ofwhere you are now, because in
being a student, as you'regetting redirection, you're able
to understand that the onlygoal here is to make sure that
one I get it right and Iremember that I'm working in my
(33:49):
purpose and he's sending thepeople that are going to support
you and so you have what youneed, and so, for a regular
person, they would look at this,thinking about the time span
that things take and where youwant to get to in your journey
but not recognizing theblessings that's happening in
your journey.
And the reason I like to pointthat out is because I think so
(34:10):
many times we focus on thelessons instead of the blessings
, not recognizing that, throughthe lessons of that person
saying hey, it should look thisway, and having to go back and
this not happening the way youwant it, you're also being
blessed because you have someonethat is able to one, believe in
you, to let you know this isgoing to work, yeah, as long as
you don't give up.
(34:30):
And then, two, this is what youneed to do to make it work.
And then, clearly, your grit,your perseverance and, I'm sure,
the support of the peoplearound you like's keep going,
let's make it happen.
And I think all those thingsare so important in your journey
that I can't help but to bringup, because you only see the end
, but the realizing that all ofthis middle has taken place it
(34:54):
was a journey.
Speaker 1 (34:55):
It was a journey and even, even you know, at the Macy
launch it still wasn't readyfor Target.
Yeah, and you know, and I sharethis story so much when I do
these interviews because it isso still today, so many
entrepreneurs that want to getinto retail, and I do mentor
(35:16):
programs to let people know theins and outs of what I had to go
through.
I didn't have a mentor, youknow, but I had to learn, go
into these retail stores thatyou're, you know, destined to be
in.
You know, I'm not going to saytrying, destined, you are going
to do it.
And when you go into theseretail stores, one thing that me
and my daughter we did, we wentinto Target at that time.
(35:37):
We went into Target because wewere in Macy's selling.
But we went to Target storewith the product, asked the
Target employee, hey, do youknow about this product?
She was like I don't think wesell that.
I said, well, you should.
And I did a video.
I learned my audience bystarting to pay attention to
what the customers thought aboutthe product, to the repeat
(35:57):
customers, the people who wantto have this on their nightstand
, on their bathroom sink or intheir beauty room on a
consistent basis, picking up theproduct, asking customers
whether it was inside a Macy'sor whether it was a random store
.
I would ask them, hey, wherecould you see yourself having
(36:17):
this product in your house?
Where could you see thisproduct in your home?
Some people was like, oh, Iwould get it for my daughter, oh
, my daughter would love that,et cetera, et cetera.
But then most people once theytried it, they were like, oh my
gosh, it's so soft, oh my gosh,it smells so good.
And the reviews that they weregiven.
I said, well, do you mind goingto my social media and writing
(36:37):
down this review In my socialmedia and writing down as a
review and my presentation?
I needed to have, I think, atleast over a hundred or maybe I
think she said I think over ahundred reviews solely based off
why they will purchase thatproduct.
Other reviews was based on youknow how the product is.
But when you go into a retailstore, they want to know.
(36:59):
You know, cause they're takinga gamble on you.
If they give you a certainamount of money and they put in
your product into the store,they got to know it's going to
sell, right, you know.
So I had to have over 100reviews based off why a person
would purchase that product.
And that was really hard.
It's not as easy as you think.
Walking up to somebody andsaying, would you purchase this
(37:20):
product and can you tell me why?
No, and you're like, okay, keepit moving.
And then the customers thatwere buying on the website, it
was great.
But then the pandemic came.
Woo, we had to get the productsout of Macy's.
All the stores closed and oncewe got the products out of
Macy's, it was like, okay, whatdo we do now?
(37:41):
You know, do we sit at homelike everybody else and figure
it out?
What do we do?
We hired a marketing team.
And when we hired the marketingteam, they were very expensive.
I said, okay, how do we knowthat?
You know you guys are going togive us, you know us, double
than what I'm paying.
Oh, we can guarantee that thisis going to da-da-da-da-da.
(38:05):
And they did.
They delivered within like aweek.
Oh man, I think I made overdouble than what I paid.
It was amazing.
The social media reviews wascoming in, everything was going,
just going, and that is what Ineeded to push the product into
Target.
And once we did thepresentation.
(38:27):
I had to hire a team that knewhow to make a PowerPoint
presentation for Target to lookat each specific product I had.
Even though it was a collection, I had to give a different
presentation on each differentSKU and they loved the
presentation.
(38:47):
I was very happy and we gotapproved to go into inside of
Target stores in 2021.
And once I was able to get thecontract, I had to have
emergency surgery on my spine.
Speaker 2 (39:03):
You're like what, like how.
Like make it make sense.
Speaker 1 (39:10):
Yeah, it was scary.
It was really scary.
Thinking about it now, it wasduring COVID.
It was like I'm scared, I mightnot wake up, you know.
And the surgery was successful.
It was a lot, but the surgerywas successful.
(39:32):
And the next day that I wenthome and I had on my neck brace
and I had my meds all pumped inme.
I did my Zoom and they werelike oh my God, bella, do you
need us to reschedule?
Speaker 2 (39:44):
No, we got to keep going.
Speaker 1 (39:46):
I've been working on this for too long.
Just send me the thing I signed.
But I had to do it on Zoom sothey could physically see me
sign it.
So they were just like crackingup and I signed the contract
and I signed the contract andonce I signed the contract for
the products to get insideTarget it was actually a
nondisclosure that I had to sign, where I could not tell anyone
(40:08):
that the products was going intoTarget because things happen.
It might not go in on that dateor it might not be able to be
released or anything can happenFor sure.
So you know, I had to wait andI figured it out.
I was like okay, so what do Ido?
How do I get the customers togo to target instead of going on
(40:29):
my website?
Cause they were selling reallygood?
Because of the marketing team onmy website, products started
selling like crazy.
I mean, we couldn't keepinventory in, like it was just a
lot of sales, inventory in likeit was just a lot of sales.
And, um, I took the productsoff my website.
It was a gamble, but we sentout an email.
I took the products off thewebsite the month I knew that
(40:50):
they would be launching insideof target, sent out an email to
the customers.
Unfortunately, we will nolonger be selling the unicorn
products on the website.
We are sorry.
We didn't let them know.
We're going to retail.
So it's kind of like amarketing strategy.
And they were like oh my, I wasgetting messages, they were
contacting me on Facebook.
What's going on?
Is this a scam?
(41:11):
And I was like no, it's real.
But I couldn't say anything.
And launch day happened.
We sent out an email, probablyabout 4 am I think we had a
schedule 4 or 5 am and by thetime I woke up and the products
was, I went to.
I can't remember what was thefirst thing I did, but I know I
(41:32):
got an email that the productswas on Target website and but it
said out of stock.
They were sold out and it was ablessing.
Our customers was happy.
They was excited.
I posted it on social media Ithought I found that out and
they were like oh my gosh, I'mso proud of you.
So it was.
You know all of that work.
(41:53):
It was a lot Like I used to gointo when we first got the
approval at Walmart.
I used to.
I learned how to airdrop and Iused to airdrop customers the
products while they were inWalmart and tell them if you go
to my website or go towalmartcom to purchase the
(42:13):
products, you'll get a discountor you'll be able to get, you
know, a gift card.
I would just do anything as faras marketing to get customers
to come to the website.
I needed that traffic.
So when you apply for aretailer like Target, they want
to see your traffic, they wantto see your numbers, they want
to see it's worth it.
And if the you know, if itdon't make sense and it's just
like, oh well, we can wait.
(42:34):
You know, I had to boost themnumbers.
I had to do it by any meansnecessary.
By any means necessary, I waslike I'm going to get into
Target once.
I met with that buyer that onetime and she was like we like it
, it's just not ready.
Speaker 2 (42:50):
Yeah, that was motivation, that was like okay,
there's just opportunity there,you like it?
Speaker 1 (42:56):
okay, you about to love this.
You like yeah, to say love yeah, and I, you know it was
motivation.
I'm one of those people.
I'm a Leo, me too.
Speaker 2 (43:06):
What kind of Leo?
Speaker 1 (43:07):
I'm an August.
Speaker 2 (43:08):
Leo, I'm an August, leo, okay girl.
So yeah you feel me.
I hate to say it, but there's adifference.
Speaker 1 (43:12):
It's a big difference between August and July, leo 17
.
Speaker 2 (43:17):
Yes, yours is Obama's birthday it is yes, yes it is.
Speaker 1 (43:23):
And so you know, leos , we determined you can't tell
me no, yeah, it's not going towork out good for you.
If you tell me no, it's goingto happen.
I'm telling you it's nothingthat I feel like I cannot do
Right, and especially when youfeel it in your spirit.
Are you familiar with?
Um, mary, mary is the God in me.
(43:44):
What you don't know is when youshut all this down and I go
behind and I get on my knees andI pray, and I'm praying
specifically.
That's what I'm listen.
I'm specifically saying I wantto do this.
I'm gonna do it because I knowhe listening like I know I know
it's gonna work out as myhusband.
(44:06):
Like you don't put nothing into.
Speaker 2 (44:07):
Like you don't put a plan for nothing, you just want
to jump up and go straight down,yeah, like okay, like you know,
I mean, I just gotta know it'sreal, it's in my spirit, I'm
supposed to do it and we run.
Just got to know it's real,it's in my spirit, I'm supposed
to do it and we run into play.
Let me tell you something.
Speaker 1 (44:22):
I know it's not my time to leave this earth, so if
I can make it happen while I'mhere, I'm going to do it.
Speaker 2 (44:28):
Yeah, absolutely.
I love that so much.
And it's funny that you bringMary Mary into the picture
Because, like one of my songsthat I used going through the
journey is, I can't give up.
Now, that is my song and so thefact that you mentioned it is
like, oh, I'm like I love mesome Mary Mary.
Yes, we are getting close totime so I do want to make sure
that we touch on, like yourgrief journey, so we'll go into
(44:50):
that a little bit.
Like, how has your griefjourney been as it relates to
going after your goals and stillbalancing the calling over your
life, so that's like the nextchapter.
Speaker 1 (45:02):
To be honest, um, having having to lose a mom is
like the worst thing you know.
Speaker 2 (45:21):
You can't put it to work.
Speaker 1 (45:23):
I'm an only child and she a lot to miss.
She is a lot to miss when I wasdoing the process of getting
the products into retail.
It was a big deal, like Icalled my mom for everything.
Oh, I'm going to the grocerystore, I'm about to get this car
, everything.
(45:43):
I decided to no longer have myproducts with Target.
You know, after all the stuffthat was going on, but I didn't
have a passion for it.
I honestly felt like I didn'thave a passion for my business
anymore.
It just felt like you know, shewas really I don't know.
(46:04):
It felt like you're trying toprove something when you call
your mom and tell her somethingMake her proud.
Yeah, and I don't know, it'sjust, it feels like it just
wasn't worth it anymore.
So I decided to remove myproducts from Target last month
because all last year I just waschecked out.
My mom passed away January 2024and I completely checked out
(46:29):
Like I don't I don't even recallmyself doing business at all.
I didn't feel anything removingmy products from Target.
I didn't feel anything removingmy products from Target Nothing
.
I wanted to start a new journey, and this journey is to honor
her, and honoring my mom issomething I want to continue to
(46:50):
do, because I know she's hereyeah, you know, in a spiritual
sense and watching me.
So I created a carpet freshenerwhile she was still here it was
around the holidays Put it onthe carpet because you know,
when your mom comes visit you,your house has to smell good.
I don't care what you do, makesure it smell like either food
(47:11):
or some sort of something.
And I had the carpet freshenerdown the whole time.
She was like and I had thecarpet freshener down the whole
time, she was like what is that?
It smells so good?
And I told her what it was andshe was like man, it smells good
.
She loved it.
She went home and she lived inNew Jersey.
(47:31):
After we left the hospital,after she passed away, we went
to her house.
We were, you know, cleaning thehouse and my aunt had saw the
stuff on my mom's counter forher to try to make the carpet
freshener I was making and I waslike she was trying to do it
herself and I was like you knowwhat I'm gonna keep it going for
her because I was in no waytrying to sell cleaning products
(47:53):
or you home goods or anything,and that motivated me to start
selling home good essentials andher favorite store is Walmart.
So I wanted to oh my gosh, Iwanted to put some products in
Walmart so I could just have hername with Walmart and I wish I
could have done it, you know,while she was here so she could
(48:14):
have saw it.
But I know that she sees thejourney.
I know she is sees the journey.
I know she is watching overeverything.
So we now have different scentsof carpet fresheners.
We now have coconut, soy waxcandles, scented candles and
room sprays, and all in honor ofmy mom.
(48:35):
I love that.
Speaker 2 (48:36):
I love that so much.
I hate that.
We have that in common myeverything, and I think the
reason why I wanted to pointthat out is because when you
have someone, that means thatmuch to you, because there's
different levels of love.
Speaker 1 (48:47):
Oh yeah.
Speaker 2 (48:48):
And so you lose people and you're like, oh, I'm
so sorry to see them go.
They meant this in my life, butwhen you lose your mom, when
you lose your person, it's acompletely different thing.
So you go through stages ofgrief and then you have to
figure out how to come out of it, to still stand up, and I know
for me, my awareness wasrecognizing that she lived her
(49:08):
life.
Am I going to choose?
to live mine, yeah, and I thinkfor you, knowing that all this
time you're seeing the greatnessin terms of what God is putting
you, the wisdom and yourcalling over your life, and
recognizing that there has to bemore, and being able to tap
into what does more look likefor me, to keep me fulfilled, to
be able to make that impact,make her proud, but then still
(49:30):
show my children that I'm ableto stand up when things get hard
.
That was the part that I had torecognize, like when my mom lost
her mom, she still got up, so Ihad to use that to pull myself
up.
Like you don't get to just sitdown and cry rivers for weeks.
You can do it for a day, maybea couple of days if you need to,
but what are you teaching yourkids in terms of standing back
(49:52):
up?
Because it's not just throughgrief, it's through life, and
clearly you had that resilienceto be able to do it in life, but
then you had to build your ownmuscle in that instance to be
able to do it when the personthat you love so much is not
here.
Speaker 1 (50:06):
It's a learning lesson, because my mom had a
brain aneurysm 12 years ago andshe survived.
When I tell you it was like awalking miracle.
Like girl she driving, takingvacations, all of that at the
brink aneurysm, and it was likeyou're so strong, you know, you
look at your mom like she's thestrongest person in the world,
cause she's not going to tellyou, oh, I'm in pain, oh I'm
(50:27):
hurting, oh I can't remember, oryou know, whatever you know
things she was going through.
I had no idea.
I remember one time my husbandand I was in the car and I asked
my mom for her doctor'sinformation so I can call them.
She was like OK, and hung up onme like she didn't want me to
know.
You know how serious anycondition was.
(50:47):
She didn't want me to worry.
She never wanted me to worry.
It's so funny.
You know how you have thesejobs of doing so many different
things, but being a mom is oneof the jobs that you just take
pride in.
Yeah, my mom was one of thosepeople like she oh, that's my
daughter, that's my daughter,that's my daughter.
She was one of those peoplethat just took pride in being a
(51:07):
mom.
So I love that.
But you know, like I said, it'sa learning lesson her having a
brain aneurysm.
I took it very serious.
Um, high blood pressure is veryscary things that we don't pay
attention to, and I tried to gether on a healthy route.
But I mean, listen, once peopleare stuck in their ways, they
stuck in their ways.
So she continued to do whatevershe wanted to do and I love
(51:29):
that for her.
But me, personally, I want to dothings differently.
So I created some vitaminsapple cider vinegar it has sea
moss, you know the daily healthyherbs and I, you know, talk to
my kids all the time and theytell me I think apple cider
vinegar is the cure foreverything.
But I do.
But I want the daily healthyherbs to go into my body every
(51:50):
day.
I want to walk every day.
I want to be physically, youknow, healthy because I did have
a injury, a severe injury, andI now have nerve damage and it
does hurt a lot.
And I'm completely opposite frommy mom.
I tell my kids I'm in pain, I'mhurting, because I am not
superwoman, I'm not going to getup and cook a full course meal
(52:14):
and I'm physically in pain andalso, you know, mentally
grieving my daughter.
Oh boy, she's 26 and she's veryhelpful.
She's like mom.
I know you're hurting becauseof Nana.
If you're not okay, you don'thave to tell me you are and I'm
like okay, thank you for that,because you know people ask you
(52:39):
how you're doing and you're likeI'm fine.
And it's hard to lie but youdon't want people to feel bad
for you.
But, yeah, no, my family give meas much as grace as possible.
Like my husband, he allows meto live the most comfortable
life possible.
I don't have to get up and youknow, be that wife that has
breakfast on a table and dinnerdone and all that.
(53:00):
I live a very comfortable lifeand I love that because it's not
putting me into a stressfulsituation and I don't have to
worry about that, even though Igo to the doctor.
So much I don't have to worryabout.
Oh, I'm just too stressed out.
Oh, I'm wore out.
Speaker 2 (53:16):
Yeah, no, hearing your story as we start to wrap
up is that what you do is youlook at what's needed as well as
what you enjoy.
And then you talked a lot aboutthat research.
We're going to make sure weunderstand how to actually stand
this up correctly.
And you are a student andputting in the work that you
need to put in to make it happen.
And when we think about like you, starting and saying that like
(53:38):
Georgia mentor is not what youwant to do, but there's
something in you that needs tobe birthed to where you're in
the stores doing the things,like that journey it sounds like
at least about 11 years or so.
Oh, it was 14, 14 years rightand everyone's looking from
going to the moment they decidethat they want to do it to year
(53:58):
14, literally the same day, ohyeah.
And you have to have the grit,you have to have the muscle,
because what you build along thejourney is just so much more
valuable to where you can takethat instance of a lip gloss and
turn it into a butter, and turnit into now, a carpet cleaner
and turn it into additionalproducts and anything else God
(54:21):
gives you in the future, becauseyou've built the muscle you've
put in the work.
And that same strategy appliesto anything and everything.
And the problem is people don'twant to learn the strategy.
They don't want to learn whatworks for them.
They want to.
They don't want to want tolearn what their actual
strengths are.
Have to always be a student?
Yeah, absolutely, where can thelisteners find you?
Speaker 1 (54:42):
Oh well, everything is Bella Rose Passion.
All social media platforms isBella Rose Passion for the
products.
For me, everything is BellaRose underscore CEO on all
platforms.
Speaker 2 (54:53):
Awesome.
Yes, it was such a goodconversation.
I'm glad we were able to jumpinto all the things.
Like you definitely want tofollow Bella Rose because more
is coming you can tell that it'sspirit led and it's coming from
an authentic place, so knowthat you're just seeing the
start of the journey.
Speaker 1 (55:10):
Oh yeah, definitely a new chapter, new start of a new
chapter.
Speaker 2 (55:14):
I love that you show the awareness of it's okay to
pivot.
Oh yeah, anytime you feel likeit is not in alignment to who
you're supposed to be.
And also within that pivot.
We're going to grow, we'regoing to elevate and you're okay
with starting over, but knowingwhere you're going.
Speaker 1 (55:30):
Oh yeah, don't, just don't give up.
Speaker 2 (55:32):
Yeah.
Speaker 1 (55:32):
That's all.
Just don't give up.
Do whatever you have to do,just don't give up.
Speaker 2 (55:36):
Absolutely Well.
It's a pleasure having you onthe podcast.
Speaker 1 (55:39):
Thank you, hazel, I appreciate it.
Speaker 2 (55:41):
Guys, if you're tuning in, make sure that you're
following the podcast.
You're sharing the episodeswith your besties, all those
go-getters.
They really want to be able tomaximize their growth, live in
alignment and live a life thatfeels calm, feels like you're
doing what God puts you here todo.
Keep growing and keep going andjust know that we're here and
we're rooting for you Realrecognize real.
(56:03):
I've had to learn not to be thestrong one.
It's okay, and you realize thatwhen you're gone, what are they
going to say?
Oh, we missed her.
But someone told me, atherapist, that, just like ants,
when the leader comes out ofthe play, they flop back
together and keep it moving.
Yes, they do.
So, we got to learn toprioritize ourselves.
Speaker 1 (56:19):
And not only that, when you are the person that is
there for everybody, picking upwhen people fall, and you know
you're doing everything whodoing what for you?
And then you weak.
I mean, I used to run a makeupcompany with the makeup artists
and I remember I had to run amakeup company with the makeup
artists and I remember I had togo to the hospital one time my
(56:40):
blood pressure was so high andthey calling me well, you need
to get here.
Because of that, I had them setup at a hotel.
They were doing makeup for theJackson 5.
And it just was.
It was bad, because who careabout you?
Speaker 2 (56:57):
Yeah, you got to care about you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.