Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!
Bloody Jay sits down to speak on Young Thug, YFN Lucci, Lil Baby, Gunna, Boosie, Kevin Gates, the YSL RICO case, Fulton County, Atlanta street politics, probation rules, and why he’s distancing himself now. This is Part 2 of Bloody Jay’s full interview. He explains how he moved with both Young Thug and YFN Lucci before the beef, why he chose Lucci when Atlanta split, how everybody got locked, and what changed after he c...
Snoop Dogg Flips Off Cash Money + Lil Wayne's NO SHOW Strategy + Juvenile's Opening DISASTER! Cash Money Records Verzuz No Limit + Snoop Dogg IGNORES Cash Money Handshakes + Lil Wayne's NO-SHOW, Cash Money's BIGGEST MISTAKE During the No Limit Verzuz Battle EXPOSED! + Lil Wayne Drake & Nicki Our reaction and breakdown of the epic Cash Money Records vs No Limit Records Verzuz battle that went down at ComplexCon Las Vegas. We ana...
Ace Hood Responds to DJ Khaled On The Breakfast Club + Future Vs T-Pain + Fake Watch BET Moment , Ace Hood pulls up to It’s Up There Podcast for a rare, executive-level convo on faith, reinvention, and the business behind the hits—“Bugatti,” “Hustle Hard,” “Body 2 Body,” “Ride,” “Cash Flow.” Loon and Ace break down label politics, independence vs. majors, the m...
BREAKING: AKADEMIKS JUST DESTROYED NBA YOUNGBOY'S $56M TOUR!!! 🚨 + Marc Lamont Hill Vs Queenzflip !: THIS IS THE MOST SHOCKING EXPOSE OF 2024!!! BIG LOON just dropped BOMBSHELLS that will DESTROY careers and EXPOSE the dirty truth about how media personalities are SABOTAGING artists for CLICKS and VIEWS!!! NBA YOUNGBOY'S FIRST TOUR = $56 MILLION ON THE LINE!!! STATE FARM ARENA CANCELLATION = AKADEMIKS' FA...
Chico Bean Returns To IUTP on part 1 he speaks on IRS pull-in ,T-pain, The breakfast club tax audit, Chico also talks taxes to funding, paper trail, bank approvals, credit 506 to 800, T-Pain Vegas lobby story, life insurance, generational wealth, Breakfast Club chemistry. Full description: Chico breaks down getting pulled in by the IRS and how he turned the pressure into paper trail power—flipping taxes into funding banks res...
DJ Akademiks crowns NBA YoungBoy “King of Rap” after Atlanta show—Loon reacts. YB vs Durk & Von history, “I Hate YoungBoy” live at State Farm, media framing, touring leverage, Gilbert Arenas x Underdog, Skip Bayless, Aiden Ross & Thug.
n this executive-level breakdown, I salute NBA YoungBoy’s first real touring run while pushing back on how media frames his brand...
Wack 100 EXPLAINS No Jumper Alley Incident, Big U Check In's, Loose Cannon “Set-Up”, Kanye Event Chaos W/ Crips In this uncensored and high-energy episode of It’s Up There Podcast, Loon sits down with Wack 100 for a heated conversation that cuts straight to the heart of West Coast hip-hop politics, street codes, and industry power plays. Wack opens up about the infamous No Jumper alley in...
In this powerful episode, we dive deep into the complex realities facing the black community today through the lens of recent high-profile federal cases. Our host provides unfiltered analysis of Diddy's 50-month sentence and its broader implications, while examining Lil Durk's ongoing federal challenges including recent contraband charges that could impact his case significantly.
Episode Summary
This episo...
Diddy sentenced 50 months + 50 Cent trolls | Cardi vs Nicki vs JT | It’s Up There Podcast , Diddy sentenced to 50 months in federal prison — and the internet went wild. Loon breaks down how Cassie’s letter to the judge may have influenced the sentence, the courtroom moment when Diddy broke down in tears, and 50 Cent’s relentless trolling online. Then we shift to the female rap war shaking the culture —...
Young Thug returns for Part 2 of his official rollout interview on *It’s Up There Podcast*. This episode gets even deeper — Thug opens up about the YFN Lucci beef being squashed and the backlash he’s faced from the streets and industry for making peace. He also breaks down his relationships with Lil Durk, NBA YoungBoy, Lil Baby, and Drake, plus speaks on betrayal, loyalty, and how the rap game changes once you&rsq...
Young Thug finally speaks out. In this raw and unfiltered interview, Thug reveals new details about being extorted over leaked jail calls, makes it clear he will never forgive Gunna, and addresses the rumors that his industry features were being pulled during the YSL trial. Young Thug finally speaks out after years of silence. In this explosive conversation on It’s Up There Podcast, Thug details how he was extorted over leake...
G Herbo sits down with It’s Up There Podcast for one of his most honest interviews yet. In this raw conversation, Herb opens up about growing up in Chicago, surviving the drill era, and his relationships with Lil Durk and King Von. He reflects on losing his little brother, talks about the weight of fame, and addresses Internet narratives that try to twist his story. Herb breaks down the making of his...
The Black Effect Presents... It's Up There!
Charleston White says the feds work at No Jumper, reveals why Big U missed Nipsey Hussle's funeral, calls out Wack 100 beef, and addresses 1090 Jake drama in this explosive sit-down. Charleston doesn't hold back as he breaks down federal infiltration of hip hop media, the real street politics behind Wack 100's moves, and the tensio...
Charleston White breaks silence on Kanye West (“copying him”), Dr. Umar Johnson, Go Yayo, Jelly Roll, Wack 100 and 1090 Jake in a raw, unfiltered full interview with Loon on It’s Up There Podcast. From the Kanye chain moment and industry fallout to whether Loon can broker Charleston vs. Dr. Umar on an HBCU stage, this episode mixes culture, comedy, and uncomfortable truth for maximum clarity—and controversy....
Bloody Jay FINALLY Speaks on Interrogation Videos, YFN Lucci, Young Thug, Big Nut & Peewee Longway, Bloody Jay finally breaks his silence on one of the most talked-about eras in Atlanta hip-hop. In this exclusive sit-down with Loon on It’s Up There Podcast, the Atlanta legend opens up about his prison run, interrogation videos, street politics, YFN Lucci, Young Thug, Peewee Longway, and the legacy of Big Nut. From survivi...
Rich Homie Quan’s Father Explains Cause of Death & 911 Timeline—Young Thug, Birdman, Paperwork & ATL Politics (Part 2) Rich Homie Quan Father: 911 Call & Overdose Truth | Young Thug, Birdman, Rich Gang Paperwork Pt 2 Rich Homie Quan’s Father Breaks Down Rich Gang Paperwork, Birdman Splits & Young Thug Peace Attempt In this deeply emotional Part 2 of our exclusive interview with Rich Homie Quan's fa...
Jose Guapo sits down with Loon on It’s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper & No Jumper & Brick Baby Plus more he sits for an for an unfiltered conversation that’s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement — the fun, innovative era that helped birth the wave of artists dominating the ...
Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrast...
YSL Mondo EXPOSES Young Thug RICO SECRETS, Ralo Snitch Claims, Police SHOOT Scooter, Baby Mama DRAMA YSL Mondo is back and rawer than ever in Part 2. This isn't your average industry interview. Mondo calls out Atlanta’s rap scene for being fake, snitch-friendly, and money-hungry while acting street. He addresses Ralo snitch rumors head-on, explains why Gunna’s PR move is better than Thug’s silence, and questions t...
Wack 100 sits down with Loon for one of the most intense episodes of It’s Up There Podcast to date. What starts as a conversation quickly turns into a heated back-and-forth over power, protection, betrayal, and the blurred lines between business and the streets. Wack opens up about how Clubhouse shifted his role in the game, turning him from a respected industry figure into a 24/7 target, and why he believes the app has becom...
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
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