April 29, 2024 • 43 mins
Unpacking a whirlwind of controversy in this electrifying episode of 'It's Up There Podcast,' host Loon tackles the hot topic of J. Cole’s perceived failure to uphold the competitive spirit of Southern rap, contrasted starkly against Lil Wayne's iconic legacy. Dive into the depths of industry rivalry, personal betrayals, and the unseen control exerted by streaming platforms. IUTP: J Cole Failed The South! | Wayne’s Legacy, Meek Mill Betrayal & Kai Cenet Controlled by Twitch In This Episode: J. Cole Controversy: Loon critically examines J. Cole's recent public apology to Kendrick Lamar, arguing that it signifies a broader letdown to the Southern rap ethos traditionally marked by fierce competitiveness and self-assertion, as epitomized by legends like Lil Wayne. Wayne’s Enduring Legacy: Explore how Lil Wayne set the bar for excellence and relentless ambition in the South, maintaining his status through both talent and strategic moves against industry giants. Betrayal in the Ranks: Delve into the unfolding drama of Meek Mill as close friend Dean turns against him, highlighting a painful breach of trust within Meek's inner circle and its ripple effects across the hip-hop community. Kai Cenat vs. Twitch Control: Discuss the broader implications of Twitch’s influence over content creators like Kai Cenat, questioning whether platforms should have the power to dictate the boundaries of creativity and personal expression. Engage with Us: 💬 Your Voice Matters: Do you agree with Loon’s take on J. Cole? How do you view the role of platforms like Twitch in shaping content and creator freedom? 👍 Like & Subscribe: Hit the like button, subscribe, and ring the bell for notifications on our latest discussions and deep dives into the dynamics shaping today's hip-hop culture and beyond. Tag Us & Join the Conversation: #itsuptherepodcast #jcole #kendricklamar #drake For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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Episode Transcript
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Speaker 1 (00:00):
He was training for Drake his whole career.
Speaker 2 (00:03):
So even now with those slick shots, if you're asking me,
I still believe those slick shots that he's throwing to
literally be at Drake, because you can tell it ain't
at Kendrick. And he always says the Big Three process
of elimination says what they have to be going at Drake.
He's like one of those guys that they put in
the ring that's like, hey, we're making you for Tyson.
(00:26):
In his mind, I believe Drake to be the intimate
threat when he was on his way up and all
his skill set start to gear more towards being able
to compete with that kind of style, not this kind
of style that Kendrick's.
Speaker 1 (00:40):
Able to exhibit.
Speaker 2 (00:43):
I want people at the him, at the cutting edge
of this culture to always remember that your moves not
only win games, it changes the game. Lewayne came out
in a time where he was undervalue than the market
and said that I'm the best rapper alive while jay
Z was over there going platinum. Because it's still for
(01:07):
more than just Wayne. It's still for the South. And
so I'm looking for j Cole to give us that
spirit because that's the only way the South get to
come up in the conversation. If you ask me, put
it all on the line for hip hop, go all
the way for hip hop, ruin your sanity for hipop,
disturb your peace for hipop. These niggas that tell you
(01:29):
do all that and they'll leave you like they did
g Depp while they took a picture with someone and
meet Mill clearly has an issue with I think his
name is Dean. He's been on academic show exposing Meet Mill.
He was one of his guys and a lot of times.
How you get verified, you can sneak by if a
lot of around you verified. That's how they sneak by.
(01:53):
They sneak in with a bunch of real names. They
sneak by. Can you turn your homeboys into haters? Money
brings attention, the attention that comes with money. Some people
have good intentions, some people have bad intention Right, it
(02:17):
brings attention. You better take notice to intention. So the
attention that it brings, it brings a lot of people
around you. What will happen is you'll have your homeboard
next to you and you don't leave them nothing else
to do butt hate on you. See you got a
bunch of people around you for no reason. That's why
I don't be having a whole bunch of niggas around me.
(02:38):
What else they gonna do butt hate on me?
Speaker 3 (02:40):
Yo, Let's take a break from the show.
Speaker 2 (02:42):
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Speaker 3 (03:40):
It's up there. Let's get back to the show.
Speaker 2 (03:49):
Let me give you part two of my J Cole
take because I cut it off and I felt like yo,
I still got a little bit more I can say
so again, Thank you for guys for be here. If
you hear on Patreon, I really appreciate you. A member
on YouTube, I appreciate you. I'm not sure how any
other way you will get this piece of content, but
(04:09):
whatever way you stumbled up on it, I appreciate you
because you found interest in the kid.
Speaker 1 (04:17):
J cole apology.
Speaker 2 (04:19):
A lot of people around the coach is having mixed
feelings about it. I've seen a couple reactions, so I
want to add too those my reaction to the reactions. Right,
So you have styles. Peter says battle doesn't live that way.
You got Joe Budden saying something. Charlemagne applaud J Cole
because it's basically like YO with that disc we kind
(04:39):
of felt like you didn't really want to dance anyway.
Speaker 1 (04:42):
It was evident it was a parent, right.
Speaker 2 (04:45):
So you deal with that, You deal with Charleston White
saying that you know he has a good hard You
frame these things in hip hop, right, and so now
my conversation running alongside all of those reactions today will
be a different I'll try to take a different angle.
Number one, J Cole, me and Simba argued about this
(05:06):
shut out the symbol. I went tote to told with symbol,
trying to put J Cole in a position to.
Speaker 1 (05:15):
Say they got Ja Cole messed up.
Speaker 2 (05:17):
And I'm not sure why they looking at Ja Cole
as if he can't get out there and dance with
them boys, he gonna be the one to surprise them.
This is my argument, right, J Cole is someone that
comes from the South. Today, I'm gonna try to help
J Cole with understanding that nothing big is done alone.
I got a unique perspective because as soon as the
(05:38):
Kendrick Lamar disk dropped, I was out on the West coast,
so I had interaction with some of the guys on
the West coast that matter. They got a voice sitting
the coach, and so they strong about Kendrick like we
was going at it because for me, I'm always saying
they better neutralized Pluto because he the boy that seemed
to be bulletproof. When it comes to all of this,
(06:00):
it's corny talk. All of this broke talk like I
don't know what you're gonna be able to do. And
he locked in with Metro that's gonna be the neutralizer
while they all think everything gonna be rapid it, rapid it, right.
Speaker 1 (06:12):
So that's my position.
Speaker 2 (06:13):
Cold I put him out there, and I try to
tell people to be careful when you balk up some
of these trees. You know, people in the coach, you
always say, don't balk up that tree.
Speaker 1 (06:23):
That tree might.
Speaker 3 (06:24):
Fall on you. Right.
Speaker 2 (06:25):
Jay Z is known for having that quote in one
of his lyrics. Sometimes the tree is rooted so deep
and it's such a big tree. It's such a big deal, nigga,
the branch is shaking.
Speaker 1 (06:37):
Off this tree. Are killed you?
Speaker 2 (06:39):
I bury you niggas with the branches of this tree.
I don't work so hard on this tree. It's rooted, man.
So you come shaking this tree before the tree come down.
Some of these branches gonna come falling off, and so
many branches, so many business is attached to it, so
many people love it, so many people engaged with it.
Speaker 1 (07:00):
So many people live die bad.
Speaker 2 (07:02):
Right, So it's like attacking this these branches all falling
on you and bury you. J Cole got in a
position to where he instantly bagged out of the competition. Today,
I'm not gonna be as harsh on j Cole doing
what was best for him, because I understand protecting your
mental health. But I am gonna bring some things to
(07:24):
the forefront that may be uncomfortable if he ever runs
across this video. Earlier you heard me tell you guys
that he was training for He was training for Drake
his whole career. So even now with those slick shots,
if you're asking me, I still believe those slick shots
that he's throwing to literally be at Drake, because you
(07:45):
can tell it ain't at Kendrick. And he always says
the Big Three process of elimination says what they have
to be going at Drake.
Speaker 1 (07:54):
This is my narrative.
Speaker 2 (07:57):
On top of that, all of those this is an
interesting when you back on them, because I know half
of the culture, not even just in rep I'm talking
about in the hood, everywhere in this culture. Half of
this shit they beat you on bravado. So they try
to beat you with bravado. That's why you're him. They
don't want to test me dogging, you know, it's like
swatten or flying out right.
Speaker 1 (08:17):
Because it's a bravado match.
Speaker 2 (08:19):
I remember being in a position one time and an
old head in jail told me said, man, these dudes
don't really want to hurt each other. It's just be
people looking. It's just a lot going on to kind
of force they hand. But if you go in the
room and lock the door and say let's do it,
me and you right here, nobody gonna see it. Best
man come out. A lot of these guys gonna find
(08:40):
a way to talk their way out of those scenarios.
And so I took that, and I've always looked at it,
and I remember the first time I put that to test,
and I was always willing if I go there, because
they had me food, thinking they're going now everybody's willing
to go thereto. I went there and figured out ain't
nobody else. I went out the way and figured out
(09:03):
I'm known the one out here. So Now this is
a game. This is a trick. They played right, and
so with rep you see that same kind of thing.
It's just morphed until they try to whoop you with
the bravado. Hopefully I wrap over here good enough to
see that. Man, I don't really want it with cold
in regards to Cole's mental health, right, because I understand
(09:26):
that you do have to be considerate. Everybody can't everybody
can't navigate because it is chaos and conflict and you
got to be considerate of everyone's mental health. But it'll
lead you to believe that someone has been doing something
that doesn't contribute to a part of the game that
should be developed, at least in this facet. Again, I'll
(09:48):
double down. I believe he's been in the gym waiting
on Drake. He's like one of those guys that they
put in the ring that's like, hey, we're making you
for Tyson.
Speaker 1 (09:57):
In his mind.
Speaker 2 (09:58):
I believe Drake to be the intimate threat when he
was on his way up and all his skill sets
start to gear more towards being able to compete with
that kind of style, not this kind of style that
Kendrick's able to exhibit. But when Cole lays down in
this instance. He don't understand that not only do we
lay down for his career or whatever he has going
(10:21):
on and protect his mental health, he laid out for
the entire South. I want to be clear, because I'm
not someone that's just talking. Let's do some history when
we deal with the entertainment business as a whole as
it pertains the media and people who tend to be
at the forefront of creating the narratives about who what
win and weigh in his culture. Sometimes we have these
(10:44):
just bleaps of history that you don't know. It just
popped up with jay Z on the boat with Big pimping, right.
There's stories to go along with some of these things
that I think are not told in a way that
represents the same impact in this whole game as a whole.
Let's set that to the side for a second and
(11:04):
just deal with Cole, think about media, think about the South.
I remember that was a time when I was young,
Lil Wayne was rapping better than everybody in the world.
Speaker 1 (11:13):
It wasn't even up for debate.
Speaker 2 (11:16):
It was a clear landslide that anyone that grabs a
mic Wayne is out rapping them, and that go for
the big three, that go for that time, They go
for your Jay's your nauss. Whoever grabbed a mic at
that time when Lil Wayne was running around smoking shit,
they knew what it was.
Speaker 1 (11:35):
Now.
Speaker 2 (11:36):
The interesting thing is, as I view it from the South,
is Yo, they didn't want to give Wayne his bread.
They didn't want to give Wayne's credit. And so what
do you see Wayne doing in a time when he
could have win and signed with jay Z at a
time when he was trying to respect j but he
(11:57):
would let it be I'm the best, the last name Carter,
the best rapper alive that.
Speaker 1 (12:04):
Don't dispute or exclude nobody.
Speaker 2 (12:08):
Lewayne came out in a time where he was undervalued
in the market and said that I'm the best rapper alive.
Speaker 1 (12:14):
While jay Z was over there going platinum.
Speaker 2 (12:18):
Jay Z was on his way really out the game
or doing what he kind of do, you know, trying
to still dictate culture, doing his thing. But Wayne wanted
laying down for that because it's still for more than
just Wayne, It's still for the South. So what he
had to do, Oh, they ain't gonna give it to
me just because I'm rapping more.
Speaker 1 (12:36):
I'm rapping better. I'm using his beats.
Speaker 2 (12:39):
I remember when he went and jumped on that Carolina
Blue Beers and smoked that, and everybody in rap know
that that particular beat and flowing style that Jay did
on that was like classic. So Wayne started to grab
them classic beats, jacking for beats and start smoking the
classic beats in the middle of them, trying to dispute
(13:00):
the fact that he wanted the best rappers alive. And
so I'm looking for j Cole to give us that
spirit because that's the only way the South get to
come up in the conversation. If you ask me right,
when we talk about pure talent, it couldn't even be
disputed what Wayne was at that time. I think it's
absurd to think that Kendrick doesn't know that. If he
(13:22):
lays down, that's an l for the West Coast, that's
an al for Comton. You speak for the dudes under you, right,
the dudes that come from Fairville.
Speaker 1 (13:31):
If you even know right how this works. That's why
I be so.
Speaker 2 (13:34):
Loud, and it looked like I'm rattled up right, because
I'm in the industry where I gotta protect my interest
and also do business. But be loud about what I'm
witness because I'm lighting the room. Even if I can't
figure it out, it's a nigga behind me picking up
some of these driplets. That's gonna say. Loan taught me that.
(13:54):
Loan helped me figure that out just by as he
was going through it. Here's the thing. If you're in
this business, you know how this works. If you're in
this culture, you know how this works. I remember a
time where Hurricane Katrina had happened, and everybody that came
from New Orleans, Louisiana, no matter where they went, if
you wasn't in the streets for real, you just kind
(14:17):
of gave them the rep of what New Orleans had
at that time, like murder capital of the world. Oh man,
you're crazy. Oh man, you come from New Man Them
here that are crazy, boy. And but I got people
that I love from New Orleans, So I know, you
know what I'm saying. I know certain things and certain
individuals and highest rocking and who is what and what
(14:39):
areas and certain things. But there will be squabs that
will cloak themselves behind the New Orleans thing, the New
York thing. The same thing with Chicago. You can be
a chance the rapper coming out of Chicago. But if
it ain't clearsed, it can be somewhere in a boardroom
(14:59):
or in an executive meeting, somebody can say that them
Chicago guys are kind of crazy. They might go to jail,
they might die because of the resume, the reputation, right
ty that back to j Cole with you bowing out
like that, If hip hop ever gets truly competitive, whoever
(15:21):
comes from that area now has that chinking their armor,
that people from that area. And that's why zoom I
didn't say even for the South. Again, in contrast to
Lil Wayne Lewayne went and got on them kind of beats.
They tempos. Oh so y'all want to say, it's the
beast that's carrying me. Hey, yo, y'all shoot me some beats.
(15:42):
They start getting on pure New York style beats. Smoking
it had came undeniable in my opinion. You saw t
I have to grab and snatch his position. I'm king
of the South. Now his doesn't threaten the rest of
the market in the same way that Wayne did. But
from the South, we gotta fight for position every single time,
(16:03):
even though we're the most influential the industry. Still it
still lives in certain places. We haven't built certain things
in a way what we reflective in some of these conversations.
And that's what we're trying to help with. But check
this out. I'm from the South. When j Cole gets
into it, he apologizes, I say to myself, man, damn man.
(16:24):
And so when Ja Cole see this, if he happens
to see this, it's imperative that you know how effective
that was that you've just done. And I know you
protecting your mental health because it's chaos and conflict. It
gets extremely hard and difficult. But those shots and this
(16:44):
competitive sport that we're in it calls for you to
represent not only yourself, your legacy and your brand, but
even the guys that come from the region you come from,
let alone the state and city. Because whoever come out
of that city now got it. Deal with that. If
it gets competitive, if it's love it, dove it, then
(17:04):
they never have to deal with it. I want people
at the helm, at the cutting edge of this culture
to always remember that your moves not only win games,
it changes the game.
Speaker 1 (17:18):
And see, this is.
Speaker 2 (17:19):
The thing about people like a Jake Cole or some
of these guys that really, in my opinion, go from
chasing the spotlight to controlling the spotlight, and because their
behavior don't change, it kind of still seems why they
have the spotlight, they're still chasing the spotlight. There was
no reason for you to be throwing shots like that
(17:39):
unless they was at the boy that only can be three.
Speaker 1 (17:42):
It was only three of y'all.
Speaker 2 (17:44):
You mentioned it twenty five times that clearly your shots
clearly haven't been going at Kendrick. They had to be
going at Drake. It just so happened Drake neutralized you.
I think that J cole On hit it in the
morning with Drake figured out that I might be closer
to to this dude than I think. I may be
closer to being able to do what he does in
(18:05):
the booth than I think. If I can just work
on it, I can kind of I can live over
here where he's living that he's about to change the
game over here and try to beat us with this.
But I'm gonna get us. I'm gonna be able to
do this. The Kendrick thing is different. I think it
just tamples with the integrity of your brand at this point.
Right when you someone like j. Cole because, in my opinion,
(18:26):
talented individual, and again, protect your mental health. That's your
business to jump out there like that and then have
to pull it back, and the way you pulled it back,
it just damages the integrity of the brand a little bit.
But preserve your soul, right, because I also hit aside
of media that I'm not gonna agree with. You know,
(18:48):
I was just disappointed. I was disappointed in Cole Man.
Trust me, I know the fight. I know how sucker
is this game is when you get into some of
these things that they try to frame his combat. If
you understan right, if you just play close attention, you'll
notice how they framed me. And because I'm in media,
I have a green light to speak about everything.
Speaker 1 (19:09):
See. You gotta remember Cole.
Speaker 2 (19:12):
I know how many verses Bunbee had to do when
he was repping out the gym for fifteen years before
he started even getting recognized because of the slang and
the twain right, And this ain't about division. This is
about helping Cole understand that it meant more than just
your career and you bowing out. It meant something as
(19:35):
it pertains the hip hop. There's a deeper conversation to
be had about not only do your home runs win
the games, your strikeouts lose the games. And who do
I think understood that when he sat on his own,
when he was by hisself, all the labelmates had left,
the business had got shaky. He stood up on the
heel and said, Nigga, they left me by myself and
(19:55):
I went the gym and I got better than everybody.
I'm the best rapper in the world. And when they
pushed back and they said, no, jay Z still doing
his thing, Lil Wayne, you don't remember. Jay Z is
still out there. And he started throwing more shots in
his lyrics. Man, listen, when you talk about Carter who
you're dealing with hell And in the midst of it all,
(20:19):
I feel in the midst of it all, he come
out to smoke.
Speaker 3 (20:22):
Say wait, nothing like that like Closs.
Speaker 2 (20:27):
Like when they say yo, jay Z shout out to Jake.
Jay was doing his thing. But when he comes from
the South. Who were talking about that.
Speaker 4 (20:34):
Out you never.
Speaker 3 (20:42):
I never up.
Speaker 2 (20:48):
I'm talking about in the midst of it, you got
Wayne jump out the He.
Speaker 1 (20:52):
Jumped right out the plane. Old niggas talk.
Speaker 4 (20:54):
To me, not see you forever From me to you
about to say, Chuck, I'm gonna need a solp. I'm
gonna need a coop. I don't need a roof. Try
it and be the juice being the juice, being the juice.
I got the float trunk and see the roof. Didn't
wearp for the proof, so I got shot and you
could see the proof blind ice to look at me
and see the truth. One dear steevie dude, But I'm
(21:17):
gonna leave it to God.
Speaker 1 (21:18):
Not be beneath of you again.
Speaker 2 (21:20):
Sometimes, man, you know you're looking forward to that, not
even if he gotta be, because nobody, nobody really stepped
in front of the dude.
Speaker 1 (21:27):
When he was out there like that.
Speaker 2 (21:28):
It was just so painfully obvious that whatever style, whatever, be, whatever.
Speaker 1 (21:33):
You want to do.
Speaker 2 (21:34):
And Cole was given resemblance of that, and I was
applaud from the South, like, yeah, show them that we
ain't just gotta get on trap beats. And he kind
of birthed the genre. He kind of helped birth a
genre off of Kanye and off of Drake. He kind
of lived in this space that they said, oh but
he from the South, He from FeH, he from oh
(21:56):
from the South, getting on like that exactly and so
oh it was a good representation. But again you've seen
what way ain't done. But I also want to be
clear too though, right because everything ain't peaches and cream
with hip hop. You know, everything don't pay like it wig,
Everything ain't good as it looks. It's to show business,
(22:16):
you know what I'm saying. And so at the same time,
with all those things on the line, and you choose yourself,
I can't never blame you for that.
Speaker 1 (22:26):
And all these.
Speaker 2 (22:26):
Media guys that's saying leave it all on the line
for hip hop. See these guys here grew up in
hip hop. I'm talking about a lot of these individuals
are privileged souls. They had deals at seventeen and sixteen.
They don't even know what it's like to have saved
your life by way of this. And now you've become
a better man. So you gotta ignored the rhetoric. You
(22:48):
gotta be calculated and ignore the rhetoric. And I think
it's unfortunate that you hear these dudes from the stands,
from the same hip hop that'd done them wrong. Put
it all on the line for hipop, go all the
way for hip hop. Ruin your sanity for hipop. Disturb
your peace for hipop. These niggas that tell you do
all that and they'll leave you like they did. G
(23:10):
depth hip hop, don't help pay no bills out here.
Fat Joe and them holling from the stands Jo, we
gotta figure something out about this thing. We gotta put
some money to the side about this hip hoop thing.
Ain't nobody paying attention. With all due respect, I love hipop,
I grew up in hipop. I am hipop. This ain't
(23:30):
one of them stories from the outside critique. And I'm
telling you from the inside of the house. The roof
is leaking, right. So when you say leave it all
on the field, call disturb your peace, disturb your mental,
disturb everything for hipop. One has the question what was
hip hop for rock? Saying chante, what about Craig Mack
some people that made significant contributions.
Speaker 1 (23:51):
To hip hop? What was it that for Lord Infamous?
Speaker 2 (23:54):
It's unfortunately because there's a few select voices in media
that now that they're on the bench, they forgot what
it was like to leave it all on the court,
so much so that you some people leave injured. When
you're left injured on the court. Sometimes they'll call it
from the injury. His career is done. From the court.
(24:15):
You still on the court. A doctor ain't even looked
at it. They don't give a damn about none believing
it on the court. But it's easy to say that
from the bench. It's unfortunate that you say that, especially
under the guys that yo. I'm one of the guys
that left it all on the court. So if you
left it all on the court, you know one thing.
I want to do everything but get injured. You're asking
(24:37):
me to damage my mental you want me to have
a brain injury because clearly I'm not down for the fight. Now,
I agree, you don't take those shots unless they were
for Aubrey. That's in my opinion. That's in my opinion,
wasn't prepared for Kendrick. On the competitive side of hip hop,
(25:00):
there's always a notion that the South isn't war ready.
So I think the South took a hit as it
pertains to that, you know, with j Cole's antics and
the pulling of the song, the coming out with the song,
the coming out with the apology. But again we stand Fermone.
You need to always do what's best for you. I mean,
(25:20):
I don't think he has the ability to exist in
the chaos that come along with a real rap beef
with another powerful entity. I think if he's punching down
and it's clear that he's the winner, it looks different.
But this is how it stakes. This is royal rumble.
I explained to y'all earlier. Everyone in the ring at
this point is turned to Drake. We're gonna get him
(25:41):
out of the ring, and then we'll squabble Ford after that.
But this now becomes the kind of match that Cole
has now been thrown out of the ring. He ain't
thrown out of the league, but this particular match, this
royal rumble, this thing here, well, King is either gonna
be crowned or Undertaker gonna win another WrestleMania, right, And
(26:05):
so that's that's, in my opinion, what we're looking at.
But it's always a narrative that the South isn't war ready,
and so again, hip hop is competitive, you know, and
sometimes you have to deal with that. I don't think
he kills J Cole's career. I think it damaged the
integrity of the brand. And yeah, and that's that. But
(26:27):
that's that's my take on the j Cole apology, A
couple of reactions to some reactions.
Speaker 1 (26:34):
Let's go on.
Speaker 2 (26:35):
I want to speak about the Meek milling Wila and
then we'll get out of here. So Meek milling Willa
is having an issue. For those unaware WrestleMania was in Philadelphia,
Meek milling Wille are both former artists of Rick Ross's
label MMG and supposed friends in the industry. This industry
(26:55):
is a weird place anyway, man. I think when you're
running a real one in this industry, you gotta lock
those in and appreciate those relationships because everything is so
fickle and it's so based around power dynamics that it
is starting to be nasty out there now for those
guys being label mates. While took a picture with someone
(27:16):
and meet Mill clearly has an issue with I think
his name is Dean. He's been on Academics Show exposing
Meek Mill. He was one of his guys. I'm not
sure what he really said on Academic show.
Speaker 1 (27:29):
I know him.
Speaker 2 (27:29):
Even going on the show is it just puts everything
in a very weird place, right, Being someone that grew
up with him going to someone who's clearly exploring you guys.
He's exploring the street dudes. I think that's nasty. It's
kind of nasty work. But it's self interest. It's ringing.
It's like, yo, it's a platform. I got something for sale.
(27:50):
I'm hustling, dude, don't write It's like, man, you gotta
wait this shit. We'll get to that a little later.
But I'm a deal with Meek Mill and Willet. Some
people say that Meek is overreact because it's WrestleMania's in Philly.
What you expect, like dudes can pull up on dudes.
And I kind of understand that. But then I say, Yo,
the picture isn't innocent. This isn't an innocent picture. This
(28:12):
says something, even if it's from the other guy's position.
Speaker 1 (28:17):
You know what I'm saying.
Speaker 2 (28:18):
You're helping them say something when they're saying these things
about me, man, and I think that they know that.
I don't think that their thoughts is absent of that.
I think that people can say, yo, I'm gonna stay
out of it, like while they say it, while they
like yo, y'all brothers, y'all got a little beef, I'm
staying out of that. I don't know if he needs
to choose sides. But I'm not sure if he needs
(28:38):
to pose for a picture this early in the conflict, right.
I think the posing of the picture this early in
the conflict, it comes off as some kind of signal,
some kind of symbol to meet meal that Yo, I'm
loud and clear, like I'm on the other side of
this thing, even though it's seven years after. Like I
ain't forgot, like we ain't never really been strong like that.
(29:00):
Whatever that's worth, that's worth. I want to deal with
the individuals in the culture or in the world. There's
just people that's of high value, that's earners in the world,
the people that's making money, and the top percent of
the families. I think everybody needs to be paying attention
right now to what's taking place as it pertains to
(29:22):
the media, and not only the media, but the culture,
because I ain't gonna be able to put everything on
the media. The culture is reactive to this kind of thing.
I think it's important for people with money to really
understand how to navigate opportunity for the wolves and the
people that's around them, because a lot of people are
on your team, but opportunity is what keeps them in line.
(29:45):
There's people on the bench of the team that when
we won the championship, when the picture come they standing
way over here with they hand on the on the trophy.
Speaker 1 (29:55):
They just want in the picture.
Speaker 2 (29:57):
Demis that don't Demnini is right there, the news that
ain't really got a lot to do with it, and
they in the picture. But they in on the team,
but they they just them niggas right there. They come
by in the ad. Whoever holds that trophy at the end,
there's some resentment from somewhere on the team, and it's
(30:18):
unfortunate because it's supposed to be a community effort, but
there's people that want the position.
Speaker 1 (30:24):
That you hold.
Speaker 2 (30:25):
And that's just how this game works. And so I
say that to say the main character has to be careful.
It's so it's so easy to get main character syndrome.
You gotta be careful when you hold the trophy. And
it's a team game, because rap is a team game.
Even though you make out the music, when these rappers
come from the hood, they living off immage. There's certain
(30:47):
things that happen in the backdrop that lends itself to
the credibility that makes those raps penetrate the airwaves and
the ghettos of America. There's a weird attachment to credibility
and creation in particular in rap music that I think
needs to be highlighted when you speak about these things.
And it's a collaborative effort because a lot of times
(31:09):
rappers have to be verified to be able to pop
that kind of shit. And a lot of times, how
you get verified. You can sneak by if a lot
of needs around you verified. That's how they sneak by.
They sneak in with a bunch of reals. They sneak by.
That's what you got to kind of understand that in
the rap world is so important to be verified. Let's
(31:33):
get back to the trophy analogy and let's deal with
the main character. Need to be aware and cognizant not
to disconnect from the other people on the team, even
though he is the main component.
Speaker 1 (31:44):
He is the engine. But you also need breaks. You
also need a seatbelt if bof hit the fan and
somebody hit you. You dig what I'm saying.
Speaker 2 (31:53):
You have to remember that this is a system that
you're working in and not disconnect and get that main
character syndrome. And this is for all of us to
understand is working these high powered positions, because what happens is,
in all reality, we're extremely lucky individuals to be able
to speak for a living or were in a very
(32:14):
strange place and strange position that we need to actually
appreciate and we have a certain power where that go
along with us being us right and we're able to
change things and help people. It's like, YO, tap into
that and do what do the right thing? What tends
to happen with the star point guard or the star
running back, or the star quarterback or to start goalie.
(32:36):
What tends to happen is you get the main character
syndrome and you deserve more right because you are a
main components, so you deserve more the power when the
poth comes in, your slice does need to be a
bit bigger. But you're wrong if you think you've done
it all along, because nothing big is done alone. Nothing
there's nothing that's big that's done alone. And when you
(32:58):
have a career with you so millions of records, it's
important for you to understand the cars that go into
making that successful. It's much more than telling on the table.
And so even when you hit me on big facts,
and you hear me speak about media and building media up.
I know I have to be a little more clear, right,
And that's why I like podcasting with illphones more so
I can hear what I'm saying and how I'm sounding
(33:21):
when I say building media up. What I'm speaking about
is there is no value in someone speaking on your
behalf after they've put all their blood, sweating tears building
their platform up. Right, There is no value in that.
There is value in contributing to your narrative when you've
helped someone build their platform up. Once they've already built
(33:43):
it up, they make more money going at you. But
I'm saying, as a strategic man in business, understand what
your moves need to be and know how to position
yourself in a way that's effective. Nothing big is done alone.
In fact, alone, you can do nothing big. Success is
a pot luck. You may be bringing the most important dish,
(34:05):
but if nobody else shows up with nothing, then this
ain't a feast, This ain't enough to feed a family.
And what you're looking for is something big and so
and so nothing big is done alone. And so, with
the meek Mill scenario, ask myself, can you turn your
homeboys into haters, like can you turn them into haters?
(34:28):
Because that's kind of a lot of people's position on things.
It's like, yo, he turned me to a hater. It's
rough to try to understand that. But I do understand
how opportunity keeps people in position and keeps people in line.
But success is like a pot luck right where everybody
(34:49):
does bring a dish. And what you're dealing with in
real time, especially now with social media and some of
these outlets, you're dealing with people in the corner saying
and ain't gonna took three plays? They didn't bring nothing
but the drinks. Them folks done. Took three plates out
the right. You know how in the cookouts they be
in the corners. Man, did you see Charon? Charon didn't
(35:09):
bring them but some plates?
Speaker 1 (35:11):
Man? Yeah, Sharan and went to the car put sixth
plates in the car. I think she took the rest
of that ham. You know.
Speaker 2 (35:18):
This is how it is in the South when these
things are happening. And so I get back to my
original question, can you turn your homeboys into a hater?
So that question then presents you with a new question,
how do you do that? Well, my position on that
is money brings attention. The attention that comes with money.
Some people have good intentions, some people have bad intention Right,
(35:42):
it brings attention. You better take notice to intention. So
the attention that it brings, it brings a lot of
people around you. What will happen is you'll have your
homeboard next to you and you don't leave them nothing
else to do but hate on you. See, you got
a bunch of people around you for no reason. That's
why I don't be having a whole bunch of niggas
(36:03):
around me. What else they gonna do but hate on me.
They don't know how to set the camera up, They
don't know how to do nothing with the computer.
Speaker 1 (36:09):
They editing photos.
Speaker 2 (36:11):
They don't know how to run social media hash task
book guests deal with emails, deal with meetings.
Speaker 1 (36:16):
They don't know.
Speaker 2 (36:17):
What will happen is some of these spots you go in,
say I go in ESPN. The homeboy gotta stay out.
So it may look like he living the life do y'all,
But he close enough to me to see the love.
Speaker 1 (36:28):
I'm truly getting.
Speaker 2 (36:30):
Now it is important that I understand that he is
close to me. Anything that's close to you, you gotta
take care of it. It's a symbolism of your whole operation.
So what else position I put you in? What else
I leave you to do? But hate on me? You
don't gotta protect me. I protect myself. You don't take
the pictures, you don't edit, you don't take the emails,
(36:51):
you don't. So when you're around me, what else I'm
leaving you to do? Every man around me should have
a job or duty, something that they doing to contribute
to this own overall thing. If not, I'm leaving room
for you to keep paying attention to mind. I want
all of us to bring something to the potluck, not
just keep taking something from.
Speaker 1 (37:12):
The pot luck. You dig what I'm saying.
Speaker 2 (37:16):
And again I don't know meek scenario and what he
did or didn't do. I'm telling you that this is
my framework of this whole shit. You gotta be careful
on both sides not to catch their main character syndrome,
and also not to hand around you for no reason.
The people you do have around you really empowering him,
and try to put them in position because it will
(37:39):
help you in the long run. I go back to
that trophy analogy. It's like, Yo, what is a boxer
without his trainers, and so you look at Walley's response
to Meek. One thing about Wilay, his responses and his
interactions don't really fuel the blogs in the same way, right,
I don't think, I think because he ain't really he
(38:02):
kind of give that cold energy a little bit, not
that he'll apologize, but it's like he's really bringing conscious
he's been told that you can't do certain things or
you can't say certain things like it hurts you, you
know what I'm saying. I feel as though someone that's
putting him in a position to be notified that, Yo,
these things don't work in your favor. When you do
(38:23):
these things. You took a certain way, you looked at
a certain way. Let's kind of ride that wave and
continue to make the money and let people think whatever
they want to think about you. You know, I was
looking at Casannett and that's what I know. I know
that people are pulled into the corner office or these
brand meetings or the executive means what have been told that, Yo,
(38:45):
there's certain things that we can't stand by. When I
see Casinett and Aidan Ross running to each other in Jamaica,
and Casannett has to tell his team do not put
Aiden Ross on camera. And what that tells me is
Casanette has been directed that, Yo, you can't work with
Aiden Ross now as Twitch being a part of Cosinnet,
I'm not sure how comfortable I am with that, because
(39:06):
think about this, If you guys are not paying a
substantial amount of money, what kind of money is he
missing with Aiden Ross?
Speaker 3 (39:12):
Now?
Speaker 2 (39:13):
Granted, Aiden Ross has done some dumb things. He has
rolled out some ridiculous rhetoric on his stream and done
some things that I think is against all against all
community guidelines, right. I think he showed some stuff on
there that you just can't do. He did some things
that you just can't do, and so maintaining ort on
(39:34):
your platform, I'm not interested in altering your ability to
do that. I'm more interested in the meetings that may
be taking place with Casinett that's directing him that, Yo,
you cannot have this guy on our platform.
Speaker 1 (39:47):
Now, where did Aiden Ross go wrong?
Speaker 2 (39:49):
Not only did he do some dumb things on Twitch,
he also winning birth there competitive that's actually taking up
a little bit of the market share. And so they're
not only looking at a streamer over there with Aiden
Ross that is actually our competitor. In real time, they're
running alongside us, and so with our viewer. I think
(40:10):
that's an easy viewer to convert the Twitch to kick viewer.
I think it's comparable to the Apple Music to Spotify listener.
Right once you get them addicted to DSPs, now it's
about just getting them on yours instead of the other one.
I think whatever meeting is being had with Casinett is
(40:30):
probably under the guys of maintaining order. Now for me,
that gets interesting because that's a wide net that you
can cast. I mean this time, it may make sense
with Aiden Ross you say, Yo, he's did some things.
That's just we can't stand by. Not only that he's
at the head of one of our rival companies and
so we would like for him not to be on stream,
(40:52):
but what else is it being told this quote unquote
maintaining order? And how far can they really go with that?
I think that's an interest the conversation to get into
with Casanett, and it was on his mind in real
time ran in the a A do not let him
on the stream? Is there any brand opportunities outside of
Twitch with Aiden? Is Twitch really involved with Casanet in
(41:15):
a way? Where he's really making that amount of money
that will affect his life if he just says yo,
I don't Yo. He's like a regular person out in
the street. Now Aiden has asked Casanet to say something
about getting it back on Twitch. I'm not sure I'm
interested in Casinet doing that. I mean, we know these
(41:36):
relationships are very interesting relationships as it pertains to these
industry relationships, So I mean by each other cars and
things like that, But I don't think it's really like
it looks right. So Casanett is protecting his brand and
his business like Yo, it's clear they.
Speaker 1 (41:52):
Don't want you on.
Speaker 2 (41:53):
Why am I gonna throw my weight around just to
get you on to a company that's you're riveling? That's
like yo, that's that's a bad being in position. And
why would you put me in that position as my friend,
like as Aidan Ross, why would you ask Casinet to
go to Twitch and try to demand that they bring
you back on knowing you literally started a rival company.
(42:15):
You got to stay on your own. Now, I do
believe that Cosinet can fight for yo. Aiden should be
able to get on my stream like you dig like
I would like some clarification on what the stance is
about that if I'm consonant, like, and how loose is that?
Speaker 1 (42:30):
How many people can y'all do that for? And what
is that?
Speaker 2 (42:33):
Why is that right? I think that's an interesting conversation.
But you got to get into the weeds of this.
Is Cosinet being controlled by Twitch in Amazon? Or is
Aiden just had positioned himself in a way where your
rival company now and it's just business, But what if
Kyle want to go do a brand deal with him? Like,
(42:56):
let's just say they that state got two million dollars
a month for them dudes to create content? Is there
any conflict in that? Like, I just think this is
a great conversation. We'll look into that on our next one.
I really love y'all. I appreciate y'all It's Up There podcast.
Speaker 1 (43:12):
You know what to do.
Speaker 2 (43:13):
Hit this like button, hit the share button, hit the
subscribe button, hit one of these box at the end.
You know exactly how the bill go man the biggest
in the game. I love y'all. Subscribe shut out to
y'all the Scope.
Speaker 3 (43:26):
Thanks for watching this clip from It's Up There podcast.
Speaker 1 (43:29):
To see the rest of the interview, click one of
the boxes on the Screen also join Discord and Patreon
to be in our community.
He was training for Drake his whole career.
Speaker 2 (00:03):
So even now with those slick shots, if you're asking me,
I still believe those slick shots that he's throwing to
literally be at Drake, because you can tell it ain't
at Kendrick. And he always says the Big Three process
of elimination says what they have to be going at Drake.
He's like one of those guys that they put in
the ring that's like, hey, we're making you for Tyson.
(00:26):
In his mind, I believe Drake to be the intimate
threat when he was on his way up and all
his skill set start to gear more towards being able
to compete with that kind of style, not this kind
of style that Kendrick's.
Speaker 1 (00:40):
Able to exhibit.
Speaker 2 (00:43):
I want people at the him, at the cutting edge
of this culture to always remember that your moves not
only win games, it changes the game. Lewayne came out
in a time where he was undervalue than the market
and said that I'm the best rapper alive while jay
Z was over there going platinum. Because it's still for
(01:07):
more than just Wayne. It's still for the South. And
so I'm looking for j Cole to give us that
spirit because that's the only way the South get to
come up in the conversation. If you ask me, put
it all on the line for hip hop, go all
the way for hip hop, ruin your sanity for hipop,
disturb your peace for hipop. These niggas that tell you
(01:29):
do all that and they'll leave you like they did
g Depp while they took a picture with someone and
meet Mill clearly has an issue with I think his
name is Dean. He's been on academic show exposing Meet Mill.
He was one of his guys and a lot of times.
How you get verified, you can sneak by if a
lot of around you verified. That's how they sneak by.
(01:53):
They sneak in with a bunch of real names. They
sneak by. Can you turn your homeboys into haters? Money
brings attention, the attention that comes with money. Some people
have good intentions, some people have bad intention Right, it
(02:17):
brings attention. You better take notice to intention. So the
attention that it brings, it brings a lot of people
around you. What will happen is you'll have your homeboard
next to you and you don't leave them nothing else
to do butt hate on you. See you got a
bunch of people around you for no reason. That's why
I don't be having a whole bunch of niggas around me.
(02:38):
What else they gonna do butt hate on me?
Speaker 3 (02:40):
Yo, Let's take a break from the show.
Speaker 2 (02:42):
This episode is brought to you by Prize Picks, the
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You and me.
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Man, listen, pick up when I'm putting down in this
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Use my code IU t p ain't nothing bigger than
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Speaker 3 (03:40):
It's up there. Let's get back to the show.
Speaker 2 (03:49):
Let me give you part two of my J Cole
take because I cut it off and I felt like yo,
I still got a little bit more I can say
so again, Thank you for guys for be here. If
you hear on Patreon, I really appreciate you. A member
on YouTube, I appreciate you. I'm not sure how any
other way you will get this piece of content, but
(04:09):
whatever way you stumbled up on it, I appreciate you
because you found interest in the kid.
Speaker 1 (04:17):
J cole apology.
Speaker 2 (04:19):
A lot of people around the coach is having mixed
feelings about it. I've seen a couple reactions, so I
want to add too those my reaction to the reactions. Right,
So you have styles. Peter says battle doesn't live that way.
You got Joe Budden saying something. Charlemagne applaud J Cole
because it's basically like YO with that disc we kind
(04:39):
of felt like you didn't really want to dance anyway.
Speaker 1 (04:42):
It was evident it was a parent, right.
Speaker 2 (04:45):
So you deal with that, You deal with Charleston White
saying that you know he has a good hard You
frame these things in hip hop, right, and so now
my conversation running alongside all of those reactions today will
be a different I'll try to take a different angle.
Number one, J Cole, me and Simba argued about this
(05:06):
shut out the symbol. I went tote to told with symbol,
trying to put J Cole in a position to.
Speaker 1 (05:15):
Say they got Ja Cole messed up.
Speaker 2 (05:17):
And I'm not sure why they looking at Ja Cole
as if he can't get out there and dance with
them boys, he gonna be the one to surprise them.
This is my argument, right, J Cole is someone that
comes from the South. Today, I'm gonna try to help
J Cole with understanding that nothing big is done alone.
I got a unique perspective because as soon as the
(05:38):
Kendrick Lamar disk dropped, I was out on the West coast,
so I had interaction with some of the guys on
the West coast that matter. They got a voice sitting
the coach, and so they strong about Kendrick like we
was going at it because for me, I'm always saying
they better neutralized Pluto because he the boy that seemed
to be bulletproof. When it comes to all of this,
(06:00):
it's corny talk. All of this broke talk like I
don't know what you're gonna be able to do. And
he locked in with Metro that's gonna be the neutralizer
while they all think everything gonna be rapid it, rapid it, right.
Speaker 1 (06:12):
So that's my position.
Speaker 2 (06:13):
Cold I put him out there, and I try to
tell people to be careful when you balk up some
of these trees. You know, people in the coach, you
always say, don't balk up that tree.
Speaker 1 (06:23):
That tree might.
Speaker 3 (06:24):
Fall on you. Right.
Speaker 2 (06:25):
Jay Z is known for having that quote in one
of his lyrics. Sometimes the tree is rooted so deep
and it's such a big tree. It's such a big deal, nigga,
the branch is shaking.
Speaker 1 (06:37):
Off this tree. Are killed you?
Speaker 2 (06:39):
I bury you niggas with the branches of this tree.
I don't work so hard on this tree. It's rooted, man.
So you come shaking this tree before the tree come down.
Some of these branches gonna come falling off, and so
many branches, so many business is attached to it, so
many people love it, so many people engaged with it.
Speaker 1 (07:00):
So many people live die bad.
Speaker 2 (07:02):
Right, So it's like attacking this these branches all falling
on you and bury you. J Cole got in a
position to where he instantly bagged out of the competition. Today,
I'm not gonna be as harsh on j Cole doing
what was best for him, because I understand protecting your
mental health. But I am gonna bring some things to
(07:24):
the forefront that may be uncomfortable if he ever runs
across this video. Earlier you heard me tell you guys
that he was training for He was training for Drake
his whole career. So even now with those slick shots,
if you're asking me, I still believe those slick shots
that he's throwing to literally be at Drake, because you
(07:45):
can tell it ain't at Kendrick. And he always says
the Big Three process of elimination says what they have
to be going at Drake.
Speaker 1 (07:54):
This is my narrative.
Speaker 2 (07:57):
On top of that, all of those this is an
interesting when you back on them, because I know half
of the culture, not even just in rep I'm talking
about in the hood, everywhere in this culture. Half of
this shit they beat you on bravado. So they try
to beat you with bravado. That's why you're him. They
don't want to test me dogging, you know, it's like
swatten or flying out right.
Speaker 1 (08:17):
Because it's a bravado match.
Speaker 2 (08:19):
I remember being in a position one time and an
old head in jail told me said, man, these dudes
don't really want to hurt each other. It's just be
people looking. It's just a lot going on to kind
of force they hand. But if you go in the
room and lock the door and say let's do it,
me and you right here, nobody gonna see it. Best
man come out. A lot of these guys gonna find
(08:40):
a way to talk their way out of those scenarios.
And so I took that, and I've always looked at it,
and I remember the first time I put that to test,
and I was always willing if I go there, because
they had me food, thinking they're going now everybody's willing
to go thereto. I went there and figured out ain't
nobody else. I went out the way and figured out
(09:03):
I'm known the one out here. So Now this is
a game. This is a trick. They played right, and
so with rep you see that same kind of thing.
It's just morphed until they try to whoop you with
the bravado. Hopefully I wrap over here good enough to
see that. Man, I don't really want it with cold
in regards to Cole's mental health, right, because I understand
(09:26):
that you do have to be considerate. Everybody can't everybody
can't navigate because it is chaos and conflict and you
got to be considerate of everyone's mental health. But it'll
lead you to believe that someone has been doing something
that doesn't contribute to a part of the game that
should be developed, at least in this facet. Again, I'll
(09:48):
double down. I believe he's been in the gym waiting
on Drake. He's like one of those guys that they
put in the ring that's like, hey, we're making you
for Tyson.
Speaker 1 (09:57):
In his mind.
Speaker 2 (09:58):
I believe Drake to be the intimate threat when he
was on his way up and all his skill sets
start to gear more towards being able to compete with
that kind of style, not this kind of style that
Kendrick's able to exhibit. But when Cole lays down in
this instance. He don't understand that not only do we
lay down for his career or whatever he has going
(10:21):
on and protect his mental health, he laid out for
the entire South. I want to be clear, because I'm
not someone that's just talking. Let's do some history when
we deal with the entertainment business as a whole as
it pertains the media and people who tend to be
at the forefront of creating the narratives about who what
win and weigh in his culture. Sometimes we have these
(10:44):
just bleaps of history that you don't know. It just
popped up with jay Z on the boat with Big pimping, right.
There's stories to go along with some of these things
that I think are not told in a way that
represents the same impact in this whole game as a whole.
Let's set that to the side for a second and
(11:04):
just deal with Cole, think about media, think about the South.
I remember that was a time when I was young,
Lil Wayne was rapping better than everybody in the world.
Speaker 1 (11:13):
It wasn't even up for debate.
Speaker 2 (11:16):
It was a clear landslide that anyone that grabs a
mic Wayne is out rapping them, and that go for
the big three, that go for that time, They go
for your Jay's your nauss. Whoever grabbed a mic at
that time when Lil Wayne was running around smoking shit,
they knew what it was.
Speaker 1 (11:35):
Now.
Speaker 2 (11:36):
The interesting thing is, as I view it from the South,
is Yo, they didn't want to give Wayne his bread.
They didn't want to give Wayne's credit. And so what
do you see Wayne doing in a time when he
could have win and signed with jay Z at a
time when he was trying to respect j but he
(11:57):
would let it be I'm the best, the last name Carter,
the best rapper alive that.
Speaker 1 (12:04):
Don't dispute or exclude nobody.
Speaker 2 (12:08):
Lewayne came out in a time where he was undervalued
in the market and said that I'm the best rapper alive.
Speaker 1 (12:14):
While jay Z was over there going platinum.
Speaker 2 (12:18):
Jay Z was on his way really out the game
or doing what he kind of do, you know, trying
to still dictate culture, doing his thing. But Wayne wanted
laying down for that because it's still for more than
just Wayne, It's still for the South. So what he
had to do, Oh, they ain't gonna give it to
me just because I'm rapping more.
Speaker 1 (12:36):
I'm rapping better. I'm using his beats.
Speaker 2 (12:39):
I remember when he went and jumped on that Carolina
Blue Beers and smoked that, and everybody in rap know
that that particular beat and flowing style that Jay did
on that was like classic. So Wayne started to grab
them classic beats, jacking for beats and start smoking the
classic beats in the middle of them, trying to dispute
(13:00):
the fact that he wanted the best rappers alive. And
so I'm looking for j Cole to give us that
spirit because that's the only way the South get to
come up in the conversation. If you ask me right,
when we talk about pure talent, it couldn't even be
disputed what Wayne was at that time. I think it's
absurd to think that Kendrick doesn't know that. If he
(13:22):
lays down, that's an l for the West Coast, that's
an al for Comton. You speak for the dudes under you, right,
the dudes that come from Fairville.
Speaker 1 (13:31):
If you even know right how this works. That's why
I be so.
Speaker 2 (13:34):
Loud, and it looked like I'm rattled up right, because
I'm in the industry where I gotta protect my interest
and also do business. But be loud about what I'm
witness because I'm lighting the room. Even if I can't
figure it out, it's a nigga behind me picking up
some of these driplets. That's gonna say. Loan taught me that.
(13:54):
Loan helped me figure that out just by as he
was going through it. Here's the thing. If you're in
this business, you know how this works. If you're in
this culture, you know how this works. I remember a
time where Hurricane Katrina had happened, and everybody that came
from New Orleans, Louisiana, no matter where they went, if
you wasn't in the streets for real, you just kind
(14:17):
of gave them the rep of what New Orleans had
at that time, like murder capital of the world. Oh man,
you're crazy. Oh man, you come from New Man Them
here that are crazy, boy. And but I got people
that I love from New Orleans, So I know, you
know what I'm saying. I know certain things and certain
individuals and highest rocking and who is what and what
(14:39):
areas and certain things. But there will be squabs that
will cloak themselves behind the New Orleans thing, the New
York thing. The same thing with Chicago. You can be
a chance the rapper coming out of Chicago. But if
it ain't clearsed, it can be somewhere in a boardroom
(14:59):
or in an executive meeting, somebody can say that them
Chicago guys are kind of crazy. They might go to jail,
they might die because of the resume, the reputation, right
ty that back to j Cole with you bowing out
like that, If hip hop ever gets truly competitive, whoever
(15:21):
comes from that area now has that chinking their armor,
that people from that area. And that's why zoom I
didn't say even for the South. Again, in contrast to
Lil Wayne Lewayne went and got on them kind of beats.
They tempos. Oh so y'all want to say, it's the
beast that's carrying me. Hey, yo, y'all shoot me some beats.
(15:42):
They start getting on pure New York style beats. Smoking
it had came undeniable in my opinion. You saw t
I have to grab and snatch his position. I'm king
of the South. Now his doesn't threaten the rest of
the market in the same way that Wayne did. But
from the South, we gotta fight for position every single time,
(16:03):
even though we're the most influential the industry. Still it
still lives in certain places. We haven't built certain things
in a way what we reflective in some of these conversations.
And that's what we're trying to help with. But check
this out. I'm from the South. When j Cole gets
into it, he apologizes, I say to myself, man, damn man.
(16:24):
And so when Ja Cole see this, if he happens
to see this, it's imperative that you know how effective
that was that you've just done. And I know you
protecting your mental health because it's chaos and conflict. It
gets extremely hard and difficult. But those shots and this
(16:44):
competitive sport that we're in it calls for you to
represent not only yourself, your legacy and your brand, but
even the guys that come from the region you come from,
let alone the state and city. Because whoever come out
of that city now got it. Deal with that. If
it gets competitive, if it's love it, dove it, then
(17:04):
they never have to deal with it. I want people
at the helm, at the cutting edge of this culture
to always remember that your moves not only win games,
it changes the game.
Speaker 1 (17:18):
And see, this is.
Speaker 2 (17:19):
The thing about people like a Jake Cole or some
of these guys that really, in my opinion, go from
chasing the spotlight to controlling the spotlight, and because their
behavior don't change, it kind of still seems why they
have the spotlight, they're still chasing the spotlight. There was
no reason for you to be throwing shots like that
(17:39):
unless they was at the boy that only can be three.
Speaker 1 (17:42):
It was only three of y'all.
Speaker 2 (17:44):
You mentioned it twenty five times that clearly your shots
clearly haven't been going at Kendrick. They had to be
going at Drake. It just so happened Drake neutralized you.
I think that J cole On hit it in the
morning with Drake figured out that I might be closer
to to this dude than I think. I may be
closer to being able to do what he does in
(18:05):
the booth than I think. If I can just work
on it, I can kind of I can live over
here where he's living that he's about to change the
game over here and try to beat us with this.
But I'm gonna get us. I'm gonna be able to
do this. The Kendrick thing is different. I think it
just tamples with the integrity of your brand at this point.
Right when you someone like j. Cole because, in my opinion,
(18:26):
talented individual, and again, protect your mental health. That's your
business to jump out there like that and then have
to pull it back, and the way you pulled it back,
it just damages the integrity of the brand a little bit.
But preserve your soul, right, because I also hit aside
of media that I'm not gonna agree with. You know,
(18:48):
I was just disappointed. I was disappointed in Cole Man.
Trust me, I know the fight. I know how sucker
is this game is when you get into some of
these things that they try to frame his combat. If
you understan right, if you just play close attention, you'll
notice how they framed me. And because I'm in media,
I have a green light to speak about everything.
Speaker 1 (19:09):
See. You gotta remember Cole.
Speaker 2 (19:12):
I know how many verses Bunbee had to do when
he was repping out the gym for fifteen years before
he started even getting recognized because of the slang and
the twain right, And this ain't about division. This is
about helping Cole understand that it meant more than just
your career and you bowing out. It meant something as
(19:35):
it pertains the hip hop. There's a deeper conversation to
be had about not only do your home runs win
the games, your strikeouts lose the games. And who do
I think understood that when he sat on his own,
when he was by hisself, all the labelmates had left,
the business had got shaky. He stood up on the
heel and said, Nigga, they left me by myself and
(19:55):
I went the gym and I got better than everybody.
I'm the best rapper in the world. And when they
pushed back and they said, no, jay Z still doing
his thing, Lil Wayne, you don't remember. Jay Z is
still out there. And he started throwing more shots in
his lyrics. Man, listen, when you talk about Carter who
you're dealing with hell And in the midst of it all,
(20:19):
I feel in the midst of it all, he come
out to smoke.
Speaker 3 (20:22):
Say wait, nothing like that like Closs.
Speaker 2 (20:27):
Like when they say yo, jay Z shout out to Jake.
Jay was doing his thing. But when he comes from
the South. Who were talking about that.
Speaker 4 (20:34):
Out you never.
Speaker 3 (20:42):
I never up.
Speaker 2 (20:48):
I'm talking about in the midst of it, you got
Wayne jump out the He.
Speaker 1 (20:52):
Jumped right out the plane. Old niggas talk.
Speaker 4 (20:54):
To me, not see you forever From me to you
about to say, Chuck, I'm gonna need a solp. I'm
gonna need a coop. I don't need a roof. Try
it and be the juice being the juice, being the juice.
I got the float trunk and see the roof. Didn't
wearp for the proof, so I got shot and you
could see the proof blind ice to look at me
and see the truth. One dear steevie dude, But I'm
(21:17):
gonna leave it to God.
Speaker 1 (21:18):
Not be beneath of you again.
Speaker 2 (21:20):
Sometimes, man, you know you're looking forward to that, not
even if he gotta be, because nobody, nobody really stepped
in front of the dude.
Speaker 1 (21:27):
When he was out there like that.
Speaker 2 (21:28):
It was just so painfully obvious that whatever style, whatever, be, whatever.
Speaker 1 (21:33):
You want to do.
Speaker 2 (21:34):
And Cole was given resemblance of that, and I was
applaud from the South, like, yeah, show them that we
ain't just gotta get on trap beats. And he kind
of birthed the genre. He kind of helped birth a
genre off of Kanye and off of Drake. He kind
of lived in this space that they said, oh but
he from the South, He from FeH, he from oh
(21:56):
from the South, getting on like that exactly and so
oh it was a good representation. But again you've seen
what way ain't done. But I also want to be
clear too though, right because everything ain't peaches and cream
with hip hop. You know, everything don't pay like it wig,
Everything ain't good as it looks. It's to show business,
(22:16):
you know what I'm saying. And so at the same time,
with all those things on the line, and you choose yourself,
I can't never blame you for that.
Speaker 1 (22:26):
And all these.
Speaker 2 (22:26):
Media guys that's saying leave it all on the line
for hip hop. See these guys here grew up in
hip hop. I'm talking about a lot of these individuals
are privileged souls. They had deals at seventeen and sixteen.
They don't even know what it's like to have saved
your life by way of this. And now you've become
a better man. So you gotta ignored the rhetoric. You
(22:48):
gotta be calculated and ignore the rhetoric. And I think
it's unfortunate that you hear these dudes from the stands,
from the same hip hop that'd done them wrong. Put
it all on the line for hipop, go all the
way for hip hop. Ruin your sanity for hipop. Disturb
your peace for hipop. These niggas that tell you do
all that and they'll leave you like they did. G
(23:10):
depth hip hop, don't help pay no bills out here.
Fat Joe and them holling from the stands Jo, we
gotta figure something out about this thing. We gotta put
some money to the side about this hip hoop thing.
Ain't nobody paying attention. With all due respect, I love hipop,
I grew up in hipop. I am hipop. This ain't
(23:30):
one of them stories from the outside critique. And I'm
telling you from the inside of the house. The roof
is leaking, right. So when you say leave it all
on the field, call disturb your peace, disturb your mental,
disturb everything for hipop. One has the question what was
hip hop for rock? Saying chante, what about Craig Mack
some people that made significant contributions.
Speaker 1 (23:51):
To hip hop? What was it that for Lord Infamous?
Speaker 2 (23:54):
It's unfortunately because there's a few select voices in media
that now that they're on the bench, they forgot what
it was like to leave it all on the court,
so much so that you some people leave injured. When
you're left injured on the court. Sometimes they'll call it
from the injury. His career is done. From the court.
(24:15):
You still on the court. A doctor ain't even looked
at it. They don't give a damn about none believing
it on the court. But it's easy to say that
from the bench. It's unfortunate that you say that, especially
under the guys that yo. I'm one of the guys
that left it all on the court. So if you
left it all on the court, you know one thing.
I want to do everything but get injured. You're asking
(24:37):
me to damage my mental you want me to have
a brain injury because clearly I'm not down for the fight. Now,
I agree, you don't take those shots unless they were
for Aubrey. That's in my opinion. That's in my opinion,
wasn't prepared for Kendrick. On the competitive side of hip hop,
(25:00):
there's always a notion that the South isn't war ready.
So I think the South took a hit as it
pertains to that, you know, with j Cole's antics and
the pulling of the song, the coming out with the song,
the coming out with the apology. But again we stand Fermone.
You need to always do what's best for you. I mean,
(25:20):
I don't think he has the ability to exist in
the chaos that come along with a real rap beef
with another powerful entity. I think if he's punching down
and it's clear that he's the winner, it looks different.
But this is how it stakes. This is royal rumble.
I explained to y'all earlier. Everyone in the ring at
this point is turned to Drake. We're gonna get him
(25:41):
out of the ring, and then we'll squabble Ford after that.
But this now becomes the kind of match that Cole
has now been thrown out of the ring. He ain't
thrown out of the league, but this particular match, this
royal rumble, this thing here, well, King is either gonna
be crowned or Undertaker gonna win another WrestleMania, right, And
(26:05):
so that's that's, in my opinion, what we're looking at.
But it's always a narrative that the South isn't war ready,
and so again, hip hop is competitive, you know, and
sometimes you have to deal with that. I don't think
he kills J Cole's career. I think it damaged the
integrity of the brand. And yeah, and that's that. But
(26:27):
that's that's my take on the j Cole apology, A
couple of reactions to some reactions.
Speaker 1 (26:34):
Let's go on.
Speaker 2 (26:35):
I want to speak about the Meek milling Wila and
then we'll get out of here. So Meek milling Willa
is having an issue. For those unaware WrestleMania was in Philadelphia,
Meek milling Wille are both former artists of Rick Ross's
label MMG and supposed friends in the industry. This industry
(26:55):
is a weird place anyway, man. I think when you're
running a real one in this industry, you gotta lock
those in and appreciate those relationships because everything is so
fickle and it's so based around power dynamics that it
is starting to be nasty out there now for those
guys being label mates. While took a picture with someone
(27:16):
and meet Mill clearly has an issue with I think
his name is Dean. He's been on Academics Show exposing
Meek Mill. He was one of his guys. I'm not
sure what he really said on Academic show.
Speaker 1 (27:29):
I know him.
Speaker 2 (27:29):
Even going on the show is it just puts everything
in a very weird place, right, Being someone that grew
up with him going to someone who's clearly exploring you guys.
He's exploring the street dudes. I think that's nasty. It's
kind of nasty work. But it's self interest. It's ringing.
It's like, yo, it's a platform. I got something for sale.
(27:50):
I'm hustling, dude, don't write It's like, man, you gotta
wait this shit. We'll get to that a little later.
But I'm a deal with Meek Mill and Willet. Some
people say that Meek is overreact because it's WrestleMania's in Philly.
What you expect, like dudes can pull up on dudes.
And I kind of understand that. But then I say, Yo,
the picture isn't innocent. This isn't an innocent picture. This
(28:12):
says something, even if it's from the other guy's position.
Speaker 1 (28:17):
You know what I'm saying.
Speaker 2 (28:18):
You're helping them say something when they're saying these things
about me, man, and I think that they know that.
I don't think that their thoughts is absent of that.
I think that people can say, yo, I'm gonna stay
out of it, like while they say it, while they
like yo, y'all brothers, y'all got a little beef, I'm
staying out of that. I don't know if he needs
to choose sides. But I'm not sure if he needs
(28:38):
to pose for a picture this early in the conflict, right.
I think the posing of the picture this early in
the conflict, it comes off as some kind of signal,
some kind of symbol to meet meal that Yo, I'm
loud and clear, like I'm on the other side of
this thing, even though it's seven years after. Like I
ain't forgot, like we ain't never really been strong like that.
(29:00):
Whatever that's worth, that's worth. I want to deal with
the individuals in the culture or in the world. There's
just people that's of high value, that's earners in the world,
the people that's making money, and the top percent of
the families. I think everybody needs to be paying attention
right now to what's taking place as it pertains to
(29:22):
the media, and not only the media, but the culture,
because I ain't gonna be able to put everything on
the media. The culture is reactive to this kind of thing.
I think it's important for people with money to really
understand how to navigate opportunity for the wolves and the
people that's around them, because a lot of people are
on your team, but opportunity is what keeps them in line.
(29:45):
There's people on the bench of the team that when
we won the championship, when the picture come they standing
way over here with they hand on the on the trophy.
Speaker 1 (29:55):
They just want in the picture.
Speaker 2 (29:57):
Demis that don't Demnini is right there, the news that
ain't really got a lot to do with it, and
they in the picture. But they in on the team,
but they they just them niggas right there. They come
by in the ad. Whoever holds that trophy at the end,
there's some resentment from somewhere on the team, and it's
(30:18):
unfortunate because it's supposed to be a community effort, but
there's people that want the position.
Speaker 1 (30:24):
That you hold.
Speaker 2 (30:25):
And that's just how this game works. And so I
say that to say the main character has to be careful.
It's so it's so easy to get main character syndrome.
You gotta be careful when you hold the trophy. And
it's a team game, because rap is a team game.
Even though you make out the music, when these rappers
come from the hood, they living off immage. There's certain
(30:47):
things that happen in the backdrop that lends itself to
the credibility that makes those raps penetrate the airwaves and
the ghettos of America. There's a weird attachment to credibility
and creation in particular in rap music that I think
needs to be highlighted when you speak about these things.
And it's a collaborative effort because a lot of times
(31:09):
rappers have to be verified to be able to pop
that kind of shit. And a lot of times, how
you get verified. You can sneak by if a lot
of needs around you verified. That's how they sneak by.
They sneak in with a bunch of reals. They sneak by.
That's what you got to kind of understand that in
the rap world is so important to be verified. Let's
(31:33):
get back to the trophy analogy and let's deal with
the main character. Need to be aware and cognizant not
to disconnect from the other people on the team, even
though he is the main component.
Speaker 1 (31:44):
He is the engine. But you also need breaks. You
also need a seatbelt if bof hit the fan and
somebody hit you. You dig what I'm saying.
Speaker 2 (31:53):
You have to remember that this is a system that
you're working in and not disconnect and get that main
character syndrome. And this is for all of us to
understand is working these high powered positions, because what happens is,
in all reality, we're extremely lucky individuals to be able
to speak for a living or were in a very
(32:14):
strange place and strange position that we need to actually
appreciate and we have a certain power where that go
along with us being us right and we're able to
change things and help people. It's like, YO, tap into
that and do what do the right thing? What tends
to happen with the star point guard or the star
running back, or the star quarterback or to start goalie.
(32:36):
What tends to happen is you get the main character
syndrome and you deserve more right because you are a
main components, so you deserve more the power when the
poth comes in, your slice does need to be a
bit bigger. But you're wrong if you think you've done
it all along, because nothing big is done alone. Nothing
there's nothing that's big that's done alone. And when you
(32:58):
have a career with you so millions of records, it's
important for you to understand the cars that go into
making that successful. It's much more than telling on the table.
And so even when you hit me on big facts,
and you hear me speak about media and building media up.
I know I have to be a little more clear, right,
And that's why I like podcasting with illphones more so
I can hear what I'm saying and how I'm sounding
(33:21):
when I say building media up. What I'm speaking about
is there is no value in someone speaking on your
behalf after they've put all their blood, sweating tears building
their platform up. Right, There is no value in that.
There is value in contributing to your narrative when you've
helped someone build their platform up. Once they've already built
(33:43):
it up, they make more money going at you. But
I'm saying, as a strategic man in business, understand what
your moves need to be and know how to position
yourself in a way that's effective. Nothing big is done alone.
In fact, alone, you can do nothing big. Success is
a pot luck. You may be bringing the most important dish,
(34:05):
but if nobody else shows up with nothing, then this
ain't a feast, This ain't enough to feed a family.
And what you're looking for is something big and so
and so nothing big is done alone. And so, with
the meek Mill scenario, ask myself, can you turn your
homeboys into haters, like can you turn them into haters?
(34:28):
Because that's kind of a lot of people's position on things.
It's like, yo, he turned me to a hater. It's
rough to try to understand that. But I do understand
how opportunity keeps people in position and keeps people in line.
But success is like a pot luck right where everybody
(34:49):
does bring a dish. And what you're dealing with in
real time, especially now with social media and some of
these outlets, you're dealing with people in the corner saying
and ain't gonna took three plays? They didn't bring nothing
but the drinks. Them folks done. Took three plates out
the right. You know how in the cookouts they be
in the corners. Man, did you see Charon? Charon didn't
(35:09):
bring them but some plates?
Speaker 1 (35:11):
Man? Yeah, Sharan and went to the car put sixth
plates in the car. I think she took the rest
of that ham. You know.
Speaker 2 (35:18):
This is how it is in the South when these
things are happening. And so I get back to my
original question, can you turn your homeboys into a hater?
So that question then presents you with a new question,
how do you do that? Well, my position on that
is money brings attention. The attention that comes with money.
Some people have good intentions, some people have bad intention Right,
(35:42):
it brings attention. You better take notice to intention. So
the attention that it brings, it brings a lot of
people around you. What will happen is you'll have your
homeboard next to you and you don't leave them nothing
else to do but hate on you. See, you got
a bunch of people around you for no reason. That's
why I don't be having a whole bunch of niggas
(36:03):
around me. What else they gonna do but hate on me.
They don't know how to set the camera up, They
don't know how to do nothing with the computer.
Speaker 1 (36:09):
They editing photos.
Speaker 2 (36:11):
They don't know how to run social media hash task
book guests deal with emails, deal with meetings.
Speaker 1 (36:16):
They don't know.
Speaker 2 (36:17):
What will happen is some of these spots you go in,
say I go in ESPN. The homeboy gotta stay out.
So it may look like he living the life do y'all,
But he close enough to me to see the love.
Speaker 1 (36:28):
I'm truly getting.
Speaker 2 (36:30):
Now it is important that I understand that he is
close to me. Anything that's close to you, you gotta
take care of it. It's a symbolism of your whole operation.
So what else position I put you in? What else
I leave you to do? But hate on me? You
don't gotta protect me. I protect myself. You don't take
the pictures, you don't edit, you don't take the emails,
(36:51):
you don't. So when you're around me, what else I'm
leaving you to do? Every man around me should have
a job or duty, something that they doing to contribute
to this own overall thing. If not, I'm leaving room
for you to keep paying attention to mind. I want
all of us to bring something to the potluck, not
just keep taking something from.
Speaker 1 (37:12):
The pot luck. You dig what I'm saying.
Speaker 2 (37:16):
And again I don't know meek scenario and what he
did or didn't do. I'm telling you that this is
my framework of this whole shit. You gotta be careful
on both sides not to catch their main character syndrome,
and also not to hand around you for no reason.
The people you do have around you really empowering him,
and try to put them in position because it will
(37:39):
help you in the long run. I go back to
that trophy analogy. It's like, Yo, what is a boxer
without his trainers, and so you look at Walley's response
to Meek. One thing about Wilay, his responses and his
interactions don't really fuel the blogs in the same way, right,
I don't think, I think because he ain't really he
(38:02):
kind of give that cold energy a little bit, not
that he'll apologize, but it's like he's really bringing conscious
he's been told that you can't do certain things or
you can't say certain things like it hurts you, you
know what I'm saying. I feel as though someone that's
putting him in a position to be notified that, Yo,
these things don't work in your favor. When you do
(38:23):
these things. You took a certain way, you looked at
a certain way. Let's kind of ride that wave and
continue to make the money and let people think whatever
they want to think about you. You know, I was
looking at Casannett and that's what I know. I know
that people are pulled into the corner office or these
brand meetings or the executive means what have been told that, Yo,
(38:45):
there's certain things that we can't stand by. When I
see Casinett and Aidan Ross running to each other in Jamaica,
and Casannett has to tell his team do not put
Aiden Ross on camera. And what that tells me is
Casanette has been directed that, Yo, you can't work with
Aiden Ross now as Twitch being a part of Cosinnet,
I'm not sure how comfortable I am with that, because
(39:06):
think about this, If you guys are not paying a
substantial amount of money, what kind of money is he
missing with Aiden Ross?
Speaker 3 (39:12):
Now?
Speaker 2 (39:13):
Granted, Aiden Ross has done some dumb things. He has
rolled out some ridiculous rhetoric on his stream and done
some things that I think is against all against all
community guidelines, right. I think he showed some stuff on
there that you just can't do. He did some things
that you just can't do, and so maintaining ort on
(39:34):
your platform, I'm not interested in altering your ability to
do that. I'm more interested in the meetings that may
be taking place with Casinett that's directing him that, Yo,
you cannot have this guy on our platform.
Speaker 1 (39:47):
Now, where did Aiden Ross go wrong?
Speaker 2 (39:49):
Not only did he do some dumb things on Twitch,
he also winning birth there competitive that's actually taking up
a little bit of the market share. And so they're
not only looking at a streamer over there with Aiden
Ross that is actually our competitor. In real time, they're
running alongside us, and so with our viewer. I think
(40:10):
that's an easy viewer to convert the Twitch to kick viewer.
I think it's comparable to the Apple Music to Spotify listener.
Right once you get them addicted to DSPs, now it's
about just getting them on yours instead of the other one.
I think whatever meeting is being had with Casinett is
(40:30):
probably under the guys of maintaining order. Now for me,
that gets interesting because that's a wide net that you
can cast. I mean this time, it may make sense
with Aiden Ross you say, Yo, he's did some things.
That's just we can't stand by. Not only that he's
at the head of one of our rival companies and
so we would like for him not to be on stream,
(40:52):
but what else is it being told this quote unquote
maintaining order? And how far can they really go with that?
I think that's an interest the conversation to get into
with Casanett, and it was on his mind in real
time ran in the a A do not let him
on the stream? Is there any brand opportunities outside of
Twitch with Aiden? Is Twitch really involved with Casanet in
(41:15):
a way? Where he's really making that amount of money
that will affect his life if he just says yo,
I don't Yo. He's like a regular person out in
the street. Now Aiden has asked Casanet to say something
about getting it back on Twitch. I'm not sure I'm
interested in Casinet doing that. I mean, we know these
(41:36):
relationships are very interesting relationships as it pertains to these
industry relationships, So I mean by each other cars and
things like that, But I don't think it's really like
it looks right. So Casanett is protecting his brand and
his business like Yo, it's clear they.
Speaker 1 (41:52):
Don't want you on.
Speaker 2 (41:53):
Why am I gonna throw my weight around just to
get you on to a company that's you're riveling? That's
like yo, that's that's a bad being in position. And
why would you put me in that position as my friend,
like as Aidan Ross, why would you ask Casinet to
go to Twitch and try to demand that they bring
you back on knowing you literally started a rival company.
(42:15):
You got to stay on your own. Now, I do
believe that Cosinet can fight for yo. Aiden should be
able to get on my stream like you dig like
I would like some clarification on what the stance is
about that if I'm consonant, like, and how loose is that?
Speaker 1 (42:30):
How many people can y'all do that for? And what
is that?
Speaker 2 (42:33):
Why is that right? I think that's an interesting conversation.
But you got to get into the weeds of this.
Is Cosinet being controlled by Twitch in Amazon? Or is
Aiden just had positioned himself in a way where your
rival company now and it's just business, But what if
Kyle want to go do a brand deal with him? Like,
(42:56):
let's just say they that state got two million dollars
a month for them dudes to create content? Is there
any conflict in that? Like, I just think this is
a great conversation. We'll look into that on our next one.
I really love y'all. I appreciate y'all It's Up There podcast.
Speaker 1 (43:12):
You know what to do.
Speaker 2 (43:13):
Hit this like button, hit the share button, hit the
subscribe button, hit one of these box at the end.
You know exactly how the bill go man the biggest
in the game. I love y'all. Subscribe shut out to
y'all the Scope.
Speaker 3 (43:26):
Thanks for watching this clip from It's Up There podcast.
Speaker 1 (43:29):
To see the rest of the interview, click one of
the boxes on the Screen also join Discord and Patreon
to be in our community.
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