Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
We'll calling and we're putting in a summons for time
step Drake. That's the dude that should be arriving. But
we're getting these kind of things now. But this dude
is a worldwide artist that just went through a world
title fight. It still facts over feelings. You still have
(00:21):
to manage. You have to manage this battle that you
was just saying, and manage this brand that you have
took twenty years to took damn near twenty years to
get wed and say has he been affected by the
battle and is he trying to ignore it and act
like it didn't happen. You can be the smartest man
(00:41):
in the world, but you better hire alloy you when
you go to court. There's things that's one hundred years
of trickery and understanding and interpreting of the law. That
you're smart and your wit ain't gonna be able to
make you through. When you come in and you as
talented as Drake is, your talent spearheads you through the problem.
I said, it's in you hiject the process. You get
(01:02):
to get out of deals that you signed to the algorithm.
This is only for the algorithm matters. I ain't talking
about this stealing waves, riding waves. I'm talking about for generals,
this adding to algorithms. And so I think Drake, somewhere
along the line, thought he was so powerful that a
war couldn't take ut, that a war couldn't pop off.
(01:25):
Their problems really couldn't pop off because people needed them,
and people in their thirst for attention, that thirst for
this game, that thirst for a number one record, that
thirst for chart placing it, it'll keep them in check.
It's the old saying about feeling love. He thought love
would keep people in check. I've always told people is
fear they keeps in check. The mistakes Drake has made
(01:50):
along his illustrious career one of the biggest artists ever
in music, is he never connected with the people that
had the information.
Speaker 2 (02:02):
That nigga.
Speaker 1 (02:04):
Exactly, my man, Lord, that my man loans old loan,
new little Okay, okay.
Speaker 3 (02:12):
All ops, munch, it's up there and stuck that nigga.
Speaker 1 (02:15):
When it's up there, Man, it's stuck there. Shut up, yo,
Let's take a break from the show. This episode is
brought to you by Prize Picks, the number one daily
fantasy sports app in North America. Yeah, I said it.
I meant it. It's on the floor. Get it. It's
on the floid. Prize Picks. Get it, it's on the floid.
Prize Picks. Let me explain something to you. They turned
(02:36):
ten dollars into a thousand dollars in Prize pick. You
use my code I U T P, and you a
new sign up.
Speaker 3 (02:42):
Man.
Speaker 1 (02:43):
Guess what we shoot something to you. Put something on
the name not the game, and put something in your bank.
Get me, man, listen, pick up when I'm putting down man,
this episode that brought to you by Prize Pigs. All
you gotta do is test your skills. You run with
Steph Curry, Put yours on Steph Curry, Ryan with Lebron,
Put yours on Lebron. You ran with Sakon Barkley, put yours. Yeah,
(03:03):
that's how it go. Clark, put yours on right And
if you support me this video, this episode is brought
to you by Prize Picks. Do yourself a favor. Sign
up right now Prize picks dot com. Use my code
I U T P. Ain't nothing bigger than this airplane.
It's up there. Let's get back to the show. Let's
(03:58):
go walk to It's up there podcast. I go by
Big Lo, your active and attractive hosts for another episode
of the fastest going podcast on the market. Right now,
I want to thank every single person that clicks any
one of my video subscribes like Shares, however you involved
the engage with our side of this culture. I want
(04:19):
to thank you from the center on my soul. It's
Up There podcast is the leader of the new school,
and I don't see anyone out there disputing that. So
I want to thank you guys for riding with us
as we roll through this industry and build something monumental
that can withstand the weather and the ring. Right It's
(04:39):
up There Podcast. Go to patreon dot com It's up
There Podcast for more of the vibes to tap in
with me personally. The website is loading, merch is loading.
I appreciate the love out there. We got things I
want to talk about today. You know, I pop in
here and and give y' all these solo one on ones.
You know, soon I'm gonna be back in my bag
(05:00):
where it's just hell of consistent, right because I can
tell you guys really enjoying. The numbers go up every
single time, and this part of the business usually lives
behind the paywall, but we got something instore new for
our paywall customers, and I think they're gonna appreciate that.
So everyone is here right now, however, you support me.
(05:21):
Thank you. There's a lot going on in the industry,
a lot going on in the game, and we're gonna
speak about it. Before I get into a topic, I
do want to say Rick Ross just had his car show.
For those on the where Rick Ross has a very
successful car show in Atlanta. He's ran into some red
tape with the state due to the number of people
(05:43):
that come flying in to come on his property to
go to this car shows. They say they pay top dollar.
So this time I think they may have had some
forecasting issues as it pertains to ticket sales. It looks
like there was some pushback saying, hey, a lot of
people didn't get in. Not sure if that's the case.
I really don't know what happened. But interesting conversation me
(06:05):
and a homeboy had was speaking about was Rick Ross's money,
because I essentially heard Joe Budden come out and say, yo,
if I was meet me a Wilee any of those
guys that had business with Rick Ross, then I would
addit Ross, what he's insinuating is is that Ross is
falling way too hard to not have stolen some of
(06:26):
the label tricks as it pertains to how they benefit
from the artists in ways that the artists may not
be priview to, right, So I think that's what the
insinuation is. He spoke to the fact that horses were
eating hay from out of a Ferrari right. Of course,
for whatever reason, Rick Ross does these outlandish things, right,
(06:49):
and he shows off his wealth in that way. But
I want to talk about the fact that Number one,
Joe Budden wants Fall intensive person purposes. He wants the
people who were signing the Ross and MMG two basically
outed him. He thinks there's some money hidding somewhere because
this dude is doing far too well in Joe Budden's opinion.
(07:13):
But I was speaking to one of my friends and
I said, Man, I think Rick Ross got the game
damn near through the pandemic. It seemed like he had
to rush your money through the pandemic. He was hustling
before that. See a lot of people don't know this,
but if you were in position and that pandemic hit,
depending on what industry you was in, you made a
ton of money. And I believe Rick Ross to be
(07:34):
one of those people that got in and was in
position the pandemic hit, and I think he liquidated most
of the restaurants and things like that, and then the
move and then moved into real estate. And I think
the real estate played. That's long term play that you
really can't cancel. Me. If I got a bunch of
real estate, it don't I'm not depending on my celebrity
(07:55):
for my next meal. And that's what happens. A lot
of the rappers, a lot of the people in the
end tame in industry. They rely so much on their celebrity,
but they don't understand that that's a fleeting attribute. Because
if you've been famous for ten years and you don't
constantly do things that make people remain interested, then you
just the famous person. You had your wave the first
(08:15):
one or two years you got famous. Now in your
fifteenth year of being this person that is famous, that
may not be a real thirst for your celebrity in
the market. Now, there may be people that can do
things with your celebrity that you can't do, Like you
may go on to love and hip hop and it
amplify your celebrity that you really couldn't do nothing with
it because you've been famous for twenty years and you
(08:38):
lost the work ethic somewhere along the road. But someone
who again has a structure and in position, can take
that old celebrity, put them on in front of an audience. Now,
put a storyline, a test to them. Right, there's a
way to make this stuff shine out. It don't just
shine because of who you are. There's a formula that's technique.
And we'll get to Drake later about how I truly
(09:00):
believe he's kind of ignored the technique. You know, the
arrogance is a blindfold. People must understand that. Now feel
as though Drake has been arrogant in this game because
he's reignd Supreme for so long and very talented artists
and has been able to accomplish things that other people
have not been able to accomplish. I want to be
clear about that. But there is still structure, infrastructure, and
(09:23):
technique that's been in this industry that you must respect,
not style. Technique, not style technique. Style is how you
do some technique is how it needs to be done.
A lot of you got style in this game, but
you don't have technique, and so you gotta respect the predecessors,
(09:45):
not even if for nothing else, for their information. But
we'll get to Drake in just a second. I'm gonna
deal with Ross and how I think he may acquire
the wealth. I could be wrong with someone in the comments,
or you know, someone reacting. Let me know what you're feeling.
But I truly believe that Ross had a bunch of
the Checkers the wing stops, because if you notice, he's
(10:07):
not heavy on wings Stop no more. He's not heavy
on Checkers no more. You know, if he's asked about it,
it's a part of his brand, so he may not
shoot it down, but it doesn't seem like he's invested
in the same way. At the car shows, you don't
see Checkers and wings Stop, at least I don't. There's
no front facing marketed or any deliverables that I can
see that wings Stop had any involvement or Checkers had
(10:28):
any involvement. I truly believe during the pandemic he dumped
all of that. He also has the liquor, the bell
A Liquor. I think he's going to keep the bell liquor.
That company he's involved with with Burt, who is another
person that did high level business for a long time.
But I believe Ross acquired his money now. I think
(10:49):
his money lives in real estate. But I do think
during the pandemic, something happened with the wings stop talking,
the restaurant talk. Something happened. He got away from all
of it, and it seemed like he popped up in
real estate and just started being on on these different
work sites where he was basically where he was demolishing
properties and rebuilding them. I remember he bought Meek's property.
(11:11):
He bought a property on the West Coast, and I
believe he is in the business of flipping houses. And
he transitioned whatever wealth he had that may have three
or four x that the pandemic, maybe even five x
in the pandemic, and got into real estate. And now
that placed them in a very interesting financial situation. But
(11:32):
he's doing well if you pay attention to the business
side of things, right, he's clearly in the know of
this real estate game. When you make a thirty million
dollar purchase and go to tearing shit down, like y'all
know what's going on, somebody got a plan and understanding
as to what it'll look like around here in the future,
and I think he's one of those people that's been
(11:52):
paying attention. And so I believe the theme for things
like that is opportunities and knowing when to tap into
the opportunities. I know I come off the people like
I'm always kicking game, and that's just part of who
I am. That's just who I am, Right, I'm a
problem solve, I'm a game giver. I'm a certified real
You dig what I'm saying. I'm one of them, guys,
(12:12):
You know what I'm saying. Hopefully, throughout this journey, y'all
all be able to see other sides of me, because
you know, I come from a background where I have
a bunch of different talents and a bunch of different
understandings on things, right, a bunch of different ways to
navigate scenarios and things that I can show and shine
and give people insight about. And I think as we
(12:36):
continue to move you guys will be able to see
more and more of that. I mean, we got a
lot to talk about today.
Speaker 4 (12:42):
Man.
Speaker 1 (12:42):
We're gonna talk about Drake featuring on what they're calling
a spoof of us on On, and we're gonna get
some reviews as to what the actual people are feeling
about this. Also, we're gonna talk about Kanye West and
the dream they've been hit with as say, lawsuits, not criminal,
(13:02):
but lawsuits. We're also going to talk about Cardi B
and beer, and then you know, we may get out
here after that. I wanted to talk a little about
Glenn Big Baby Davis and what he has going on.
I think he has a very interesting case, and for me,
he seemed really media trained. On this Van Lathen interview
(13:23):
that I've seen, it almost comes off as as fake.
He was so media trained, you know, it's almost like
someone has told him, like, you got to talk like this,
And when you go through the NBA, I'm sure you
take certain courses in classes that provides you with a
level of understanding of how to speak. And so again,
(13:45):
some of us get it, but others it will just
fall flat and it'll come off as faith right. But
I think his case is interesting and we'll get to
that at some other point when we can have a
real conversation about the NBA, the insurance frauds surrounding the NBA,
what the players need after retiring from the NBA, Like
(14:07):
this conversation to be had surrounding this whole professional athlete
insurance bubble. Like people tend to look at it and say,
those guys are doing the wrong thing. But sometimes I
ask you to bear witness to a lifestyle that you
cannot sustain. You may not understand what it's like to
have a house that your family think is paid for,
(14:30):
but the taxes is really crippling you every single year. Right,
you don't understand what it feels like to be in
no shadow waters man, And sometimes getting money destroys you.
Sometimes people win the lotto and their life is completely destroyed.
They no longer have that structure in their life. You
(14:51):
got to create a new structure when you get a
certain amount of money, or something may happen to you.
So let's talk about Drake unless you've been under a rock.
Over the past few months, Drake and Kendrick Lamar has
been in a fierce battle for top shotter. As it
pertains to the rap world, these guys have dropped I
believe six to seven songs apiece going at each other
(15:14):
as they attempt to dissect one another lyrically and expose
each other in front of millions and millions of people.
There's been a lot of scandals surrounding it, there's been
a lot of monumental stats surrounding it. But what we're
gonna look at today is Drake's comeback. And sometimes you
(15:35):
say come back and it feels like he lost. But
Drake has to manage this thing still. And what it
feels like with some of these drops, right, you got
the sixy red drop and we'll get the sexy Red.
I believe she may be under the control of white
people at labels. I'm not sure. I'm not sure, and
(15:55):
it may not necessarily be white people, but I do
believe there's a real corporate interests that corporatize in sexy Red,
and the father you go right with it, the more
they applaud you because they understand that's probably the only
thing in Land while you simultaneously do every white platform
that is not going to resonate with you when things
(16:18):
start to hit the fan. So Drake drops a sexy
Red feature I believe him, the old sexy Red that
I believe him is sexy Red to have some sort
of relationship where he feels like, Yo, I'm gonna be
on your first album, and I hope that the song
does well. I think they may have swapped because she
was on his and she is in her arc right now.
She's in a very she's in a very good position,
(16:41):
but she's in a very fickle industry. Right when we
pay attention to what's happening, even with the person who
was speaking about Drake, you see this industry, it's fickle.
But let's read this complex article about this new Drake
song and what he said. Drake features on new song
whileand Lala. On Monday, June third, social media personality snow
(17:03):
D release a parody of Plain White Tea two thousands
man's hit Hey dere De Lalla. To the surprise of many,
Drake appeared on the second verse. Let's listen, Damie, if
you like me, brom ain't corona fair Besty.
Speaker 2 (17:21):
Sorry he's wearing a shysty He's not beat your madam.
Sure do you want to eat.
Speaker 1 (17:32):
Short Dezer maka Mary Jean Walk Guandolaia.
Speaker 2 (17:41):
No, I'm late because there's better traffic.
Speaker 1 (17:43):
I just showed my dog.
Speaker 2 (17:45):
Your grammy said he knows a man. I slapped it.
I'm so cheese, your madam, Wisa night Turkey, I'm bent
low key walk Guandolaila double Damian if you like me
and bro My Cronin for your besty. Sorry, he's wearing
(18:06):
a shisty. He's not big, it's just too smoky.
Speaker 1 (18:11):
In these sheets. So you see he's he's getting in
one of those accents and it gets hard and hard
as the days go by and the songs drop. This
not one of them Timestamp songs. Listen, Drake, We're all
calling for Timestamp Drake. There's even rumblings that Timestamp Drake
(18:32):
no longer exists. We're calling and we're putting in a
summons for time Stamp Drake. That's the dude that should
be arriving. But we getting these kind of things now.
I hear the argument online that this is for Toronto people.
Great shout out to Toronto, but this dude is a
world wide artist that just went through a world title fight.
(18:54):
It still facts over feelings. You still have to manage.
You have to manage this battle that you was just saying,
and manage this brand that you have took twenty years
to took damn Itar twenty years to get. Wedd said,
you don't just disregard the brand with the level of
carelessness to continue to drop these songs that's aimed out
of the direction where people are continuing to say you
(19:17):
lost yourself in and I know sometimes it's Internet father,
but I'm not sure if right now this is Internet fada,
Like we're summers in timestamp, Drake, he has to come out.
And so I asked myself, what is Drake thinking doing
a spoof record after that kind of battle, Like what
what's the mindset behind that? What are we from a
(19:39):
brand perspective? What are we trying to accomplish? Or are
we just ignoring and were just trying to come back
outside like we didn't have a fight yesterday, Like you
can't just come back on the block, like we didn't
see y'all. Just was scrapping dog and it looked like
you lost and everybody thought you was the mad and
then you started to hit the statistics fly about Yo,
this is the first song of Drake's that hasn't charted,
(20:02):
that hasn't been well received, And so you ask yourself, Yo,
is this a narrative being pushed on Drake or what
is happening? I truly believe that he's did a terrible
job at managing this whole debaccle from the battle all
the way down to exiting the battle, even into right now.
I think they're doing a terrible job at managing this,
(20:24):
but I believe arrogance is a blindfold and Drake has
been blinded for far too long. One thing I've never
seen Drake do is link with the guys with the information.
I've never seen him do that, and I believe that
at this point comes back to biting, because the information
needed to navigate in these kind of waters you can
(20:45):
only get from a person that's been in these kind
of waters. So what I want to do is I
want to take a post on the real world and
I want to listen to what some of the people
online are thinking about Drake's new song. Let's pay attention.
Speaker 3 (20:58):
You're surprised everyone and drop the brand song and it's
not what you think. If you want to stay up there,
only does Drake News make sure to give me a follow.
So Drake just dropped a new song and it's remix
of Hey There, Delilah.
Speaker 1 (21:08):
Yes you heard that right.
Speaker 3 (21:10):
Yeah, Drake decided to drop a remix with one of
his ovo artists of Hey There Delilah, except now it's
the Toronto and Canadian version.
Speaker 1 (21:18):
And I'm not gonna hold you.
Speaker 3 (21:19):
This song is kind of actually absolutely garbage, and it's like,
what did Kendrick Lamar really do this man? First off,
this dude was spitting over Baby Drizzy, Oh, Baby Drizzy.
Now he's doing a Hey there Delilah remix. Honestly, if
this is just like a straight up Hey there Delilah remix,
you know Drake just singing this hard out, it would
honestly be pretty fire. I think the thing that's throwing
(21:40):
a lot of people off is they expected Drake to
get serious with his music or drops some new music
himself after his beef with Kendrick Lamar, but it seems
like he's been going in the opposite direction. And between
this song and j Cole going it's it's it's grippy. Yeah,
Kendrick Lamar has done irreversible things to these two man's career.
When Drake's do you have music coming this summer?
Speaker 5 (22:03):
Was he talking about Guang Guandalilah Guanandlilah straight trash? I
thought that was some AI stuff. I was hoping it
was Ai and with everyone's.
Speaker 4 (22:12):
Reacity, so Drake is dropping a new song. You know,
they sing any song this is a Hey Delilah remix.
Whatever you think this sound like, you're wrong, whatever you're thinking,
get it out your head. I couldn't believe my ears, Like,
I hope this is fake. I hope this is AI.
I'm being booted and I'm stuttering play the clip.
Speaker 1 (22:40):
He just dropped the brand news. Some of the Drake
fans are not being as receptive to this record as
probably he will want them to be. Now, if you're
making a regional song after a battle of this magnitude,
it just cannot be overstated how much you guys are
mishandling this brand that has been built over the last
ten in fifteen years flawlessly. I want to deal with
(23:03):
is there something wrong with Drake at this point? Has
he been affected by the battle w and is he
trying to like ignore it and act like it didn't happen. Unfortunately,
that's just not how these kind of things work. But
I'm going to push back on the narrative that he
owns part of people's contract and all of this crocish
(23:23):
that they've presented to the media that's really been birthed
on I believe one platform, but I want to push
back on that and I want to provide some context
of what I believe. I think Drake has been so
talented for so long that the level of confidence he's
been able to garner over the last ten or fifteen years,
I mean because when you put it in perspective, you
(23:45):
look at some of the records that he's being able
to break. We talk about Michael Jackson, we talk about
the Beatles, right, we talk about some of music's giants
that Drake has ran alongside of. As it pertains to sales,
not favorites in the cold people listening and thinking, ah,
he can outrap, were talking bout hard numbers when we
(24:05):
look at the sales and the tools and the certain
things that's involved with making money in this industry. One
reason I want to push back on the fact that
he owns everyone's music because listen, on one end, you
can't say that Drake has a percentage of everyone's music
or mostly the big artist, or he has a deal
(24:28):
with every label that has him eating off every artist.
You can't say that on one end and then say
he's the only big act that tours this much continuating it.
That's how he's paying the money back that he's received
from the label. I don't think those two things can
live in the same place. I don't think you can say, yo,
he's moving around torn more than any big artist or
(24:49):
any artist of that magnitude. Nobody moves around that much.
I would say that's part of the deal of like, Yo,
we give you this upfront money, we eat off the tools,
we eat off the sales, the merch eat off of
whatever we can to try to get that money back.
But you are gonna guarantee us one tour every year,
one too on each album, or you're gonna guarantee us
(25:09):
a way or pathway to see this money back. And
so if you're counting this fake revenue that everyone says
that he's involved with all these different artists, I don't
see him in a position to have to tour that much.
That's just my thinking. But also, when you get this
famous and you're just talented, and it happens this way
(25:30):
for you, and you break the Beatles' records and you
break Michael Jackson's records and you're artist like Drake again,
arrogance is a blindfold. Confidence is necessary, but arrogance is
a blindfold. You don't know enough to be on this
journey how you on this journey. You a talented little
mother boy. You don't know enough to be on this journey.
(25:51):
You can be the smartest man in the world, but
you better hire alloy you when you go to court.
There's things, there's one hundred years of trickery and understanding
and then interpreting of the law that you're smart and
your wit ain't gonna be able to make you through
when you come in and you, as talented as Drake is,
your talent spearheads you through the process and you hijack
(26:13):
the process. You get to get out of deals that
you signed, bad deals because your talent, say, get his
deals right for he stopped recording. This episode is brought
to you by Prize Picks, the fantasy sports platform that
is changing the game for people like us. With Prize Picks,
you can test your knowledge with picking over and under
for your favorite player stats across a wide variety of sports.
(26:36):
Thank football, baseball, basketball, and beyond. So why wait? Jump
in the prize picks right now and bring more excitement
to game day whether you're cheering from the stands of
the couch. Prize Picks ask that extra layl fund for
sports excitement again. My slogan, why would you put some
on the game when you could put some on the name.
(26:56):
Let's get into those picks and start winning with prize
picks today, I utp cole Let's get back to the
show or mostly the big artist, or he has a
deal with every label that has him eating off every artist.
You can't say that on one end and then say
he's the only big act that tours this much, continuating it.
(27:19):
That's how he's paying the money back that he's received
from the label. I don't think those two things can
live in the same place. I don't think you can say, yo,
he's moving around torn more than any big artist or
any artist of that magnitude. Nobody moves around that much.
I would say that's part of the deal of like, Yo,
we give you this upfront money, we eat off the tools,
(27:40):
we eat off the sales, the merch, we eat off
of whatever we can to try to get that money back.
But you are gonna guarantee us one tour every year,
one too on each album, or you're gonna guarantee us
a way or pathway to see this money back. And
so if you're counting this fake revenue that everyone says
that he's involved with all these different an artist, I
(28:01):
don't see him in a position to have to tour
that much. That's just my thinking. But also, when you
get this famous and you're just talented, and it happens
this way for you, and you break the Beatles' records,
and you break Michael Jackson's records and you're artist like
Drake again, arrogance is a blindfold. Confidence is necessary, but
(28:23):
arrogance is a blindfold. You don't know enough to be
on this journey. How you on this journey? You a
talented little mother boy. You don't know enough to be
on this journey. You can be the smartest man in
the world, but you better hire alloy you when you
go to court. There's things that's one hundred years of
trickery and understanding and interpreting of the law that you're
(28:44):
smart and your wit ain't gonna be able to make
you through. When you come in and you as talented
as Drake is, your talent spearheads you through the process,
and you hijack the process. You get to get out
of deals that you signed, bad deals because your talents say,
get his deals right. For he stopped recording so they
(29:06):
shred the deals, they modify approaches based on your talent.
But there's a level of this game where that talent
don't just work. You need technique. And so on Drake's journey,
when I seen him coming up in the game and
he felt he felt the tech, then of course you're
gonna You're gonna feel at tech like I feel at
(29:26):
TechEd right now. I feel like people are in this
media space right powerful young I can do certain things
on my own, I can make things happen, right, But
you're gonna feel a tech because you're gonna feel like
Caitlin Clawk. You're gonna feel like as I came in
the game, I put a light on it. I'm adding
to the algorithm. This is only for the algorithm atters.
(29:47):
I ain't talking about this stealing waves, riding waves. I'm
talking about for generals. This adding to algorithms. That's presenting
a different genre of the same sport. When you look
at Doctor Umar and Big Loan, it's up that podcast
live that format. You will see Lil Fever now. And
(30:09):
so if you're Drake, you come into the game and
you add into the algorithm, and you're gonna be attacked
by the people before you because you threaten them. Now,
as a business man, do you look at that it's
business or from where we come from do you take
that personal? And so now I can never shake your
hand because of what you've done to me. When I
(30:30):
first came in the game, or do five years in
the game, I shake your hand and we say, boy,
y'all try to stop me, but you couldn't get it done,
and they salute that you made it through. So when
I look at Drake, I look back on it, and
he felt attack things were happening behind the scenes. You
heard him rap about it, feeling as though, Yo, they
(30:51):
trying to get me out of here. They can feel
that I'm mixed up and they trying to stop it.
Part of that's natural. I think he may have took
some of that and deposited it in a way that
wasn't productive for the journey. It's different buckets. You push
it in, right, So you gotta deposit some of his
hate in a way that's still important for the journey. See,
I'll come over there sometime and fuck with my haters.
(31:12):
Just what they own, what's their angles, what they saying,
what they thinking? Broke as nigga what they own. You
see what I'm saying. I said, come over here and
fuck with him sometimes yet to see what going on.
I'm getting inteling information of how the suckers moving in
the market, but I ain't taking none of that personal.
(31:34):
Them niggas don't know nothing. These niggas is want of
bees and hands being. They having no information, So I
ain't taking nothing personally. They saying, I'm just trying to
stir water to catch fish. And so I think Drake,
somewhere along the line, thought he was so powerful that
a war couldn't take that a war couldn't pop off.
Their problems really couldn't pop off because people needing them,
(31:56):
and people in their thirst for attention, that thirst for
this game for a number one record, that thirst for
chart placement, it'll keep them in check. It's the old
saying about fearing love. He thought love would keep people
in check. I've always told people's fear they keep niggas
in check. It's fear they keep niggas in check. And
(32:18):
so when you think because you're talent, people are staying check,
that's more so because out of love for you, ain't
nobody feeing your talent ain't nobody feeling the fact you're
a hell of a business man and you may you
understand how to navigat and you can crush him and
stop their paper. I know if you get under fifty
cent post right now and say anything, his fan's gonna say,
(32:39):
you don't want that smoke with him. Man, That dude
gonna get at you. You don't want to. He's known
as a shrewd business man, and a shrewd businessman standing
next to a talented artist, and that's real mental gymnastics happening.
One hundred out of one hundred times that artists has
issues when you come in this game, especially with the
signs that he saw at to begin and where you
(33:00):
felt like they tried to shut him down. That means
I need to prepare for war because at some point
in time someone's gonna come with something. Now there's a
skill set to prepare for something and not worry about it.
You gotta be prepared for war. But I ain't worried
about no war. I ain't really looking to go to war,
but I'm prepared in case of the war. And I
admit that is a skill itself, just to even say, yo,
(33:22):
I'm a prepare for some but not worry about it.
That's a skill set that takes a certain level of
skill set just to understand, Yo, I'm in this kind
of game, you know, the kind of money at state Nigga.
War might pop off at any time. A fight might
break out at any time. All this money killing may
have it at any time, the double cross, the triple cross, Yeah,
(33:44):
at any time. This is high stakes gambling. This is
an industry been around fifty years. People want to control
this thing here. It's a lot of money being made,
this high level jiu jitsu mind games. You gotta prepare
for the war, but not worry about it, because whatever
you worry about, you give it what you give it life.
(34:07):
You gotta know how to fight. But the ain't looking
for a fight. Dig what I'm saying. The jiu jitsu
man sit there and he calm is hell because he
know any event a fight pop off, I'm probably gonna
do damage around here. It's the man with no real
sense of the combat that has an over arching confidence
(34:28):
as to what he gonna do when it crack off
because he don't know the twenty two hundred different ways
that a nick can break your jaw he don't got
the entael his blind confidence and the blind man's shuffle
gets you so far, but then it gets you. It
gets you so far, and then it gets you obliterated.
(34:49):
I'm not gonna really entertain the narrative that Joe and
some of these other podcasts put out that Yo, Drake
owns a piece of everybody's contract, Like, I'm gonna stay
away from that. I ain't gonna even I ain't gonna
even lend that any credence. I will entertain though that
Drake confidence has waivering. You gotta remember that Drake has
(35:10):
been celebrating victories for ten or fifteen years. What could
be perceived as a loss really hurts after the victories
that's been celebrated. Right, So if you in fifteen years
having the best party and everybody's showing up, and then
on year sixteen, no number three people come, it's it's
a more disappointment than on your first party only three
people come. You know what I'm saying. There's disappointment attached
(35:34):
to how far you fail from. And I do truly
believe that Drake may be feeling the effix of some
of these rhetorican narratives. That's been put in the street
by Kendrick Lamar. And I know most people don't understand that. Yo,
you don't need confidence when you at work like you
(35:55):
just do the job. If you fix breaks, you fix
the breaks, if you got confidence or not. But it's
a different thing when you actually make things and put
them out into the world. The number one threat to
a creative of things is someone that can capture your confidence.
And your confidence can be captured from outside of your body,
(36:17):
but you have to deal with it internally. And one
should not be confused or tricked by the mask because
you gotta understand that people can come out in a
peer confident, but they really really have been going through
some things that has been crushing what they used to
think about themselves. So when I look at Drake, I
truly believe his confidence has been wavering since the Kendrick
(36:40):
Lamar situation has took place. It felt like he's listening
to comedians and podcast guys with one of the bigger
brands in the world. It just never made sense. Now
one of these people you're listening to has any information
about the industry that you are reign and supreme in. Now,
how important is confidence? For a creator or someone that
(37:03):
has the thing in real time and use their mind.
I was looking at Deontay Wilde over the weekend, and
as I watched Deontay Wilder get in that ring in
the way that he was fighting, it ain't that his
right hand don't pack power anymore. It ain't the fact
that he don't know how to throw a right hand anymore.
It's the fact that Tyson Fury captured his confidence and
(37:24):
he don't believe in it no more. He don't believe
in it no more. And you know that by his actions,
not by his words, because the mouth can say things
that the mind won't ever feel. When you watch Deontay
Wilde and he's in the ring and he's giving you
one of these, he ain't even fighting, he's giving you this.
(37:47):
He's just trying to keep you away from him. That
ain't Deontay wild To Deonte, you need to be in
there throwing them joints. You need to be in there
handling your business. But you wouldn't prepared to get knocked out.
Not that you needed to worry about getting knocked out,
(38:07):
but somewhere along the process you had to develop your
defense as well. A lot of these new ways. Niggas
is all offense. They all offense when they hanging out
the Wonder. It's cool when you hanging out the Wonder,
it ain't cool. It's cool when they do it. It's
a problem when not do it. And so people will
look at you if you someone like Drake or Deontay
(38:29):
Wide or one of these kind of people that's reigned
supreme for a while in the industry, and they'll say, man,
it's just a loss. Man, pick yourself up. Oh it
ain't over, man, just keep it going. It's like, it's
not just the loss, it's the fashion in which you lose.
It's what did I lose? Because if you look at
Drake and it's order prior to Kendrick start firing back,
(38:52):
you heard a man that was so confident that there
was nothing that Kendrick Lamar can do with him. It's like,
how much of this has you really considered? And who
have you been around it has advised you of what
the parameters truly are. So it's not just a loss.
It's not just about losing. It's how far you came
(39:13):
before you lost. It's the nature of the loss. Was
it a vicious loss? Do we feel cheated. Do we
feel slighted? Because these things can capture your confidence. But
I believe one of the mistakes Drake has made along
his illustrious career, one of the biggest artists ever in music,
(39:35):
is he never connected with the people that had the information.
I guess this is why you saw me on the side,
because wasn't nobody in the South in this battle, But
you saw me along with Drake and Kendrick battle saying
what is he doing? Oh, he thinks he don't need
the information. He thinks talent gonna get it done. But
(39:59):
they come with fifteen years of winning. You've never seen
him embrace j You don't think You don't think Diddy
try to cut Jay down. You don't think some of
these people that Jay had to do business with with,
some of the people that tried to cut him down
upon his entry because it was business's markets shit. He
(40:19):
people don't know who they fucking with. And so it
feels like Drake took everything so personal that happened to
him on the front end. And again I don't know,
I don't know how far things went, but he would
speak about it being an effort to shut him down
from the elites in the music industry. Listen. Once you
got through that, it's now time to get with these
(40:41):
gentlemen and try to figure out the information. I have
a deal with Charlemagne to God with my podcast. It
ain't just because I'm a fan of Charlemagne and he's
one of the people that made the most money in
the game. Is for me to be able to actually
see the end of workings, to actually see what is offered,
what is going on, what is really the moves? How
(41:02):
powerful is it this is the guy that sits on
one of the thrones in hip hop? How much of
reach do we have? What can they do to tell
me at that level what's available or what's distributed? Right,
It's things I gotta learn from being in this seat.
So you gotta link with the people that has been there,
(41:25):
and that's just to get the armor to know what
you need to get the tools you'll use to get
the understanding of how to navigate these shallow waters as
a black artist, as a black podcaster, as a black creator,
as a black businessman, as a black entrepreneur. You saw
Drake get with bird Man. He quickly got away from
bird Man, got over there with j prince. I'm not
(41:49):
sure how involved they all with his everyday business. These
more so look like you know, distant relationships, you know,
premium relations but distant at that right, So not someone
that he doesn't care about and he won't answer the
call for. But not nobody I call and I speak
to on that level that can really I can really
(42:11):
get into the weeds about these conversations with where we
can work these ideas out about my approach, how I'm
doing what I need to do the tax game, because
that's where they whooping a lot of these guys at.
But that's a totally different thing. I want to take
a listen to what jay Z told Drake. I think
this is interesting because this was a monumental time. I
think this was the time where if Drake wasn't emotionally
(42:35):
attached to whatever tax happened, and the business was his
main priority. I think this is the time where the
embrace comes. But it almost felt like jay Z and
Drake were on songs, and sometimes Drake will still get
off of that song, go to the left and then
shoot at them. Dudes, pay attention much, blog, I just
(43:00):
went to town.
Speaker 5 (43:01):
I don't do too much jocket. I ain't got a
scar yet. You fucking will be getting my dog's far
fetch Drake. Here's how the gonna compatch you with silly
Bradford tried to distract you in disguise in the form
of a faith from the far seeing me.
Speaker 1 (43:18):
Watch for the traders. I have seen it all. Turn
it off, swatting.
Speaker 5 (43:23):
None of these dump thumps could run them off.
Speaker 1 (43:25):
Becum us off the winner too. I think those couple
of lines were some of the more important lines on
a song to Drake. You know when you look when
you look at it in retrospect, because here you're dealing
with someone in jay Z that started a label with
three people, Dame Dash being involved, having a spine out
(43:48):
of that and still laying on my feet end up
being at the head of death jail. Do you understand
the level of information, dude, guy, just from the journey,
just from the journey, Like there's a level of understanding
that go along with that, just from the journey. I
don't think people can truly grasp and you need that.
(44:09):
You need the armor, my nigga. You don't just need
the gun. The talent is the gun. The arm is
the understanding. The information you need the armor because y'all
nigga showing up with guns but your head and chests
wide open. Because sure you can outrap people, Sure you can,
Sure you can make a song at any moment. But
what happens when they change the narrative on you? Now
(44:31):
your talent is being tested. Now everything you think about
yourself is being tested. And truth, if we're being honest,
you really don't know what you are until it is tested.
Unto it does go on the level of quality control,
you really don't know what you are. See. The true
test of the bulletproof vests ain't wearing it. It's when
(44:52):
something hit it, the durability of it. Kennywith stand a hit,
I know what you calling it. Know what you said
is have it ever been shot? Have it ever been tested? Yeah?
We done, hung knees up and shot it with AK
for the Selms, That's the one I need. Because as
you're doing this, brother, as they distract you, like what
(45:13):
jay Z is saying, what they're gonna do or try
to do is capture your confidence and now you no
longer think how you thought about yourself. So I don't
even got to be in the booth with you no more.
Once I get into your head, I'm out the way.
Now it's you against you. Now it's you against you.
(45:34):
I know you got the mask on, but what about
the mirror? The mask is what we see. The mirrors,
what you see? How you truly feel about you? How
you truly feel about you? You donna let these hate
ad niggas capture your confidence. Now you don't even feel
how you supposed to feel about yourself. You don't win
so fine in this game, and damn Nick can forget
(45:55):
it based on a hater, based on somebody else from
the outside, because they crept in and you weren't small
enough to get the armor from people that's already been
in this game? How do I ignore that? But you
know what, confidence is such a beautiful thing. It ain't
nothing like feeling like you the man and everybody telling
(46:18):
you the man. It ain't nothing like that feeling. Niggas
spent all their life chasing that feeling. It ain't nothing
like everybody as a congregation saying that that go to
man right there. It ain't nothing in this world like that.
But you would even hear Jay z rap about things
(46:39):
and he would say, man, first they love you, they
hate you. Then they love you again. This is him
giving you man. I done been through this, I done
saw this. I'm watching you got the fuck with the watchers,
the niggas, just watching like when you hit me. Talk understand,
I'm a watcher, homie. I'm paying attention to the game.
Fine few in between. It's like this here. I'm bring
(47:00):
in this game back and digesting it, breaking it down
like a chemist. I ain't playing with this game. And
although confidence is beautiful, it can be shattered or sharp.
And from a far NI can shoter your confidence from Afar.
Never had to even meet you, never had to be
around you, shotter your confidence. And many men have fallen
(47:22):
short because they think they think that the throne is eternal.
It's just like when you got one of them games.
You on fire. You know you're a basketball player, and
everything you shoot up at the rim is going in.
It's gonna be hard for somebody to tell you don't
take that next shot. It's even gonna be harder for
(47:44):
somebody to tell you that you maybe ain't got that
shot no more. Because you remember the days when the
crowd went wild when you had to hit her, when
y'all was down two and you hit a three and
you won the game. This sticks with you. This has
an adhesive that stick with you mentally. And let's be clear,
Drake didn't have to buy do down the jay Z
(48:05):
byter down to Yay or none of these niggas. Yay
is a little more erratic, but jay is someone that
I think at a certain point, after whatever differences was
on the table, I think he did try to lean
in a little bit and say, Yo, I'm gonna kind
of try to get with you, and there's ways to
get information out of that, you know. I believe that
was a great misstep not to embrace the wisdom that
(48:29):
was jay Z or some of these other people in
the industry, not even just jay Z, but Drake had
always took pride in standing on his own and making
it in spite of these niggas. But to know the
road ahead, you ask someone that's coming back, and coming
back is the pertinent part of that coming back, meaning
they've did all they could in that game, got all
(48:51):
they can get from that game. They're no longer interested
in that game. That interest in the game changes everything.
When you look at jay Z, pop been rerapped when
he wants to. He is no longer interested in living
in rep and so he's someone that got everything he
got out of it and he's on his way back
from it. He's heading in the politics, he's fucking with tech,
(49:13):
he's fucking with whatever other brands and clothes and all
these different avenues, these jvs that he's incorporating itself next
to him and being the founder of companies. Right, So
he's went and came back. That's who you get the
information from. A lot of y'all want to come get
the information from someone that's still shooting the three bruh.
How you do your phone, nigga, I'm shooting right now.
(49:36):
I can't tell you about the farm. I'm still out
here hooping. You nigga want to know my resume? You
nigga want to know what I'm doing in my rituards.
I'm still bawling. But when you look at some of
these guys, that's why executive rapping a lot of times
it is the oxymoron. It's because they got to be
(49:56):
an unselfish person. Because when you get that, you gotta say,
I don't already done that a million times. I don't
worry about that, yo, little bruck go get that. So
to know the road ahead. You ask people that's on
their way back. Now, Loan, what does that mean? Basically,
it just means that been there, done that type of thing.
(50:17):
Half of it felt like Drake didn't want to give
something to get something, or he felt like he was
giving something and wasn't getting nothing. But if you go
around these kind of people and don't get nothing, it's
because you ain't positioned in a way where you can
receive none. You got to know what you need when
you're heading in there, or know where you're going. You
(50:39):
gotta have a vision. It seemed like talent us took
Drake so far. I don't even know drake vision. If
I'm being honest, I know he can do anything in
the world. He can walk in any building with any
brand and get it popping. Loan don't know his vision.
Drake never embraced the people with the information. I remember.
(51:00):
But when we used to be young, and I would
see people ride with some of my homeboys that would
get money, but they never would get no money. I
couldn't understand it until one day it dawned on me, Lord,
they don't want no money, because if you around me
every day and I'm getting money, and you ain't figured
(51:20):
out a way to get no money. You don't want
no money. It's money around the money getting nigga. You
ain't got to do no magic tricks. I'm getting money.
You ain't got to do no hell of a thing.
You just got to want a few dollars to get
a few dollars if you in this circle. But you niggas,
don't want nothing. You won't it given to you. You
(51:41):
want another man to hand you something. You know, there
are some people out here. You can sell a Bentley
with four hundred thousand miles on it just because it's
a Bentley, just because they gonna be in the driver's
seat of a Bentley. It don't matter how to coll look.
It don't matter about the mold it. It don't matter if
the break's bad, long as they gonna be in the
d I ever see, they're getting a dysfunctional card as
(52:03):
long as they able to drive it. Meaning a rapper
take a CEO position of a feeling label just so
he could say here a CEO versus being a successful
artist and go and getting the information and then becoming
a CEO once you got the information. It's all about
the information. Drake never placed itself in position to get
(52:23):
into information. Again, I say, I truly believe it's confidence
may have been tampered with, it may not be gone,
but I do truly believe it's in his head. It's
the mask and the mirror. I just told you. The
mask is what you see. The mirror is what I see.
I gotta deal with the mirror, y'all gonna deal with
(52:43):
the mask. That's why some of these fell content creators
who take pride in dissing and gossip, been about people
being this every single day. I know they miserable. For one,
they not making no money doing it and don't nobody care.
So when they truly look in the mirror, I know
(53:03):
what they're asking themselves, Why isn't it working? What are
we doing? What are we not doing right? Well, people
just don't care, and you got to deal with that.